ISSUE 1 May
WEEKLY
Issue 67 - 17 September 2021
YOUR REGULAR ONLINE UPDATE FOR THE UK FITNESS SCENE
CIMSPA strikes partnership with Google
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Matrix Fitness launches new treadmill
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WORKOUT WEEKLY
HYROX and Myzone set to build community support and ensure optimal performance through new partnership HYROX has appointed Myzone as official heart rate monitor partner in a move to help athletes around the world stay motivated at all times in the global fitness race. “Having integrated Myzone technology in the 2021 World Championships of Fitness: Elite 12 event, this global partnership with HYROX on an even larger scale is incredibly exciting,” says David Stalker, CEO of Myzone EMEA. “Seeing these athletes give their all is nothing short of incredible, and being able to now have that visually displayed with participants engaging after every workout is a hugely positive step for athletes and audience alike. “The real difference-maker, though, is in combining communities to get more people moving together and exercising as part of their daily lives. With achievable goals comes positive behaviour change that sticks.” From the individual completion times when undertaking a HYROX
event, participants can set personal goals on global rankings to challenge themselves, their friends or anyone else in cities all over the world. Not only does this factor in with the motivation and accountability provided by Myzone heart rate monitors, but it gets more people moving on a global scale, fuelled
by fun and healthy competition. “With Myzone we’ve found a perfect match for the HYROX global journey,” explains Christian Toetzke, HYROX CEO. “They add our ‘#neverstopcompeting’ message with innovative technology and a unique community experience perfectly fitting our HYROX message.
We’re looking forward to revolutionizing the World of Fitness together by defining combined values for Gyms and inspiring people around the world to become true athletes and join the HYROX Lifetime Journey.” About HYROX HYROX is the new global sports movement. A competitive event, challenging athletes’ fitness both in strength and endurance with a measurable time and consistent, comparable set ups. Literally Every Body can compete. If you love working out, HYROX is the sport where you can show what you’ve got. HYROX events host up to 3,000 participants in spectacularly equipped exhibition halls in 14 different cities in North America and 15 different cities in Europe, creating an international tour, culminating in the 20/21 World Championship in Las Vegas, Nevada.
CIMSPA strikes partnership with Google THE Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) has announced a strategic partnership with Google as part of the Digital Marketing Hub for the sector, which launches this month. The partnership will enable anyone in sport and physical activity in England to access free advice and resources from experts at the tech company, to help enhance their digital marketing skills. Anyone signing up to the Digital Marketing Hub will benefit from: Tailored 1-to-1 mentoring from digital experts at Google A series of 12 Google Digital Garage live webinars designed to get your business discovered online and find new customers. Signposting to specific and relevant courses available in the Google Digital Garage. The CIMSPA Digital Marketing Hub is a free programme, supported with National Lottery funding and expertise from Sport England and powered by content from the Digital Marketing Group Editor: Judith Halkerston Tel: 01226 734639 jh@scriptmedia. co.uk Group production editor: Dominic Musgrave Tel: 01226 734407 dm@scriptmedia. co.uk
Sales and marketing director: Tony Barry Tel: 01226 734605 tb@scriptmedia. co.uk Sales manager: Louise BristoweHarrison Tel: 01226 734699 workout3@ scriptmedia.co.uk
Studio manager: Stewart Holt sth@scriptmedia. co.uk
www.workout-uk.co.uk
Institute, designed to help people and organisations to improve how they apply digital marketing tools and techniques, to encourage more people to play sport and be active. It comes as a direct response to Sport England and Digital Marketing Institute research* which found a significant opportunity to improve digital skills within the sector: 81% of respondents said that attracting new participants was very or extremely important, but 63% said they don’t have a clear plan to deliver that through digital channels. This research also highlighted that the digital skills gap has always existed within the sport and physical activity sector, but the Covid-19 pandemic has exacerbated the issue and made engagement more important than ever before. The Hub is tailored to small businesses, self-employed professionals and volunteers at frontline organisations and clubs, as well as marketing and communication professionals at larger
organisations. It will contain a wealth of resources including expert webinars, ondemand training and mentorship. Tara Dillon, CEO of CIMSPA, said: “We are really excited to announce this partnership with Google, which will add enormous value to the Digital Marketing Hub for everyone in the sector. “This is a fantastic opportunity for individuals to gain skills and knowledge from some of the world’s leading experts in digital marketing. “Digital marketing has a central role to play for anyone in sport and physical activity looking to engage a wider, more diverse and more inclusive audience, in order to grow participation and income as we recover from the impacts of Covid-19.” Al Strang, Director of Strategic Marketing at Sport England, said: “We are delighted that CIMSPA is partnering with Google to support the Digital Marketing Hub. Our research found that many people and organisations who are working to help people to be active are doing so without the knowledge
or confidence they need in digital marketing. It is important that this skills gap is addressed so that the sector can emerge stronger than it was prior to Covid-19.” Ronan Harris, Google UK & Ireland Managing Director, said: “Now more than ever, having the right digital skills can have a transformative impact on business sustainability, growth and job creation. By partnering with CIMSPA, to provide free live webinar training through the Digital Garage, we hope to inspire and upskill individuals and businesses throughout the UK, helping people to find a job or grow their skills from home. “Despite the ongoing uncertainty, we want to show how digital skills can help people and businesses restart and thrive.” * Research conducted by the Digital Marketing Institute on behalf of Sport England, undertaken with over 1,000 people involved in sport and physical activity marketing and communications
countless communities together with onsite and online sessions translated into five languages including Portuguese, Spanish, Russian, Japanese, and Chinese. It has planned an outstanding leading-edge meeting and is looking forward to welcoming you virtually. On top of being able to watch the onsite program in Dallas, participants will be able to take part in: CEO panel discussions
Four CEO panel discussions covering four regions (global Latin-America, EMEA and APAC regions) Virtual club tours Be transported into virtual visits of some of the most innovative health and fitness clubs from around the world Interactive sessions Interactive sessions based on your regions and languages covering the latest challenges and trends in your region! Networking Opportunities to network virtually with over 200 exhibitors by visiting their virtual booths as well as participants from around the world! Complete security You can do all this and much more from the comfort of your home, office or smart phone!
IHRSA goes hybrid for 2021 convention IHRSA has decided to reinforce this year’s IHRSA 2021 Convention by going hybrid this October 13-15, 2021! In light of the challenging global health crisis, IHRSA remains fully committed to bringing together the global community of health and fitness professionals with the goal to better reimagine the fitness industry. The IHRSA 2021 Convention will offer a rich and robust online and onsite program that will allow global attendees and partners, wherever they may be, to participate and connect. IRHSA will gather for three days of knowledge sharing, education and intensive networking. #IHRSA2021 aims to bring for the first time five continents and
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Matrix Fitness introduces the new Performance Plus Treadmill Advertiser’s announcement MATRIX Fitness, one of the world’s fastest-growing commercial fitness brands, is set to change the way the fitness industry thinks about slat-belt treadmills by introducing their thoughtfully designed Performance Plus Treadmill. The re-imagined treadmill sets a new standard with a shock-absorbing slatbelt and a high-efficiency drive that make even the most intense runs feel comfortable, solid and smooth, lasting up to 100,000 miles in the most intense environments. Despite this incredible evolution of technology, service and maintenance
have never been easier. “We knew that slat-belt treadmills had advantages for both owners and users, but for the most part, they were only in athletic training facilities,” said Kevin Mast, Global Product Manager, Cardio, Matrix Fitness. “We set out to build a slat-belt treadmill that would bring this level of performance to the cardio floor.” In addition to the user experience, the Performance Plus was designed with facility owners and service technicians in mind. Engineered to be durable and efficient, the Performance Plus can log up to 100,000 miles with minimum maintenance, all while operating with far
less power requirements than traditional belt-and-deck treadmills. The Performance Plus Treadmill is compatible with Matrix’s diverse new collection of consoles giving customers flexibility to deliver the experience that is right for their budget and their members. The Touch XL, Touch, Premium LED, Group Training LED and standard LED consoles offer a wide variety of choices when it comes to entertainment, exclusive exercise programmes, connectivity, workout feedback and intuitive use. “Offering choices when it comes to technology was extremely important to us,” said Andrew Kolman, Senior Global Director, Technology and Business De-
velopment, for Matrix. “We know not every fitness facility is the same, and not every fitness facility caters to the same kind of user.” “By offering everything from simple to sophisticated consoles, owners and operators can tailor the equipment experience to the desires of their guests. All of our consoles are also compatible with our Connected Solutions portfolio, which will enhance the experience in a way that allows them to differentiate from their competition.” The Performance Plus Treadmill is now available. For more information about Performance Plus, visit www.matrixfitness.co.uk
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