Weekly Workout - Issue 62

ISSUE 1 May

WEEKLY

Issue 62 - 13 August 2021

YOUR REGULAR ONLINE UPDATE FOR THE UK FITNESS SCENE

Leisure group ramps up support for healthier communities’ mission

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Book your FREE place today For Tomorrow’s WorkOut

Details inside

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WORKOUT WEEKLY

Inaugural conference and exhibition set to showcase and share latest fitness trends WORKOUT is excited to be launching a new regional conference and exhibition, “Tomorrow’s WorkOut”, which is aimed at showcasing and sharing the latest trends, equipment and innovations across the fitness industry, with the inaugural event being held this September in the North West of England.

Tomorrow’s WorkOut will take place on September 14 at the University of Bolton Stadium.

Registration will start at 8.30am, with teas and coffee being served within a fitness exhibition and networking area that will adhere to all Government guidelines on social distancing.

The conference will comprise of a morning and afternoon panel, both of which will be aimed at providing gym owners and managers with informative and practical advice and ideas that they can take straight back into their clubs.

The morning session will start at 10am and run to approximately 11.20am and will focus on sales and marketing The afternoon session will follow a buffet lunch and further networking and will be focused on predicting consumer behaviour; we will have experts discussing data and behaviour and its importance and relevance for memberships.

The afternoon session will run from 2pm to approximately 3.20pm and then refreshments will be served in the exhibition and networking area before the event closes at 4.30pm.

The morning session will be chaired

by Dave Wright, founder of MyZone and CFM. He will be joined by Sarah Watts from Alliance Leisure, Mike Hind MBE of Mike Hind Fitness and Macro Based Diner, Kate Landers, head of digital marketing at CFM and Jamie Cartwright, owner of Box 12, a former club operator and currently a contender on SAS Who Dares Wins.

The afternoon session will be chaired

by Graeme Hinde, founder of LFX and LFX Academy.

He will be joined by Ian Mullane, owner of Keepme and also a club operator in Liverpool, behavioural scientist Dr Chris Loxley, GM Active chair Andy King and Lynn Wilson, health and fitness manager for Volair Leisure.

Tickets cost just £10 per person and the price includes attendance at the panel discussions, networking and the exhibition, a buffet lunch, parking and refreshments through the day.

Anybody wishing to book tickets should email tb@scriptmedia.co.uk

of Creative Fitness Marketing and the co-owner of the Voyage Fitness brand in Australia.

Not only is he the chair of UKActive’s Supplier Council but his product, Myzone, is enjoyed in more than 8,000 facilities by more than two million people in 84 countries.

A serial entrepreneur, and a Workout columnist for the past 20 years, Dave is a straight-talking Australian based in the UK who has the unique ability of being both a club operator and a supplier.

Having previously launched a multiple site fitness franchise from start-up he has significant commercial experience working with fitness operators.

Jamie is also a qualified PT, former professional footballer and Ironman, whose 20 years’ experience in the industry stems not just from delivering fitness through his own clubs but also more recently through various digital platforms.

Jamie is a seasoned, senior commercial operator with a high level of industry experience and expertise.

His latest move back into club operations as co-founder of BOX12, a boxing for fitness boutique who’s recent transition into the digital space has been recognised as the ‘best online workout’ by an independent study.

You may have also seen Jamie as Recruit #14 on the Channel 4 hit TV show, SAS: Who Dares Wins.

Sarah Watts Sarah Watts has worked in the leisure industry for more than 30 years both in the public and private sector.

She founded Alliance Leisure in 1999, which develops facilities on behalf of leisure operators wanting to improve or expand the leisure services they offer.

APSE and ukactive award winners for its design, build and partnership service, Alliance has completed more than 160 leisure developments and has overseen more than £175m investment in the UK leisure market, from fitness refurbishments to large-scale multiactivity new build developments.

Alliance also supports UK leisure operators with comprehensive sales, marketing and training services delivered through its TA6 brand, with its support available for any leisure operator looking to increase income, develop their staff, and improve the health of their local community.

Sarah is looking forward to sharing her thoughts, tips, and experiences, having worked with many leisure operators who are embracing the opportunity to explore new ways of working postpandemic.

Afternoon session Kate Landers Kate Landers is the advertising accounts manager at Creative Fitness Marketing where she drives the digital marketing for membership drive campaigns at health clubs and spas across the UK. Prior to this she worked for a digital agency in London and Melbourne after six years managing sales and marketing campaigns on-site at more than 30 different health clubs across Australia, NZ, Ireland and the UK. Kate loves working on projects for such diverse clients from owner-operated health clubs, leisure trusts, YMCA’s, Champneys Resorts and Spa Hotels like Jury’s Inn as they all have their unique challenges to get new members through the doors.

She loves the digital marketing landscape as it’s constantly evolving and has created fantastic opportunities for small businesses to compete against the big players.

Dave Wright – chair

MEET THE SPEAKERS Morning session

Dave Wright is the creator and global CEO of Myzone, the CEO and owner

recognised as one of the most respected and renowned coaches in the UK being crowned ‘The Best Personal Trainer in the UK’ by the National Fitness Awards.

His work has been broadcast across the globe and he became a household name when he took on “Dibsy” the 40 stone guy, Mike offered him a FREE life saving year-long programme.

Mike was awarded the “Outstanding Achievement Award” in 2018 by the National Fitness Awards for outstanding contribution within the fitness industry.

His client list includes Premier League and international footballers, European champion boxers, professional bikini athletes and TV stars.

But with this, Mike’s main focus is always on the public…

In 2019 at The National Fitness Awards, Mike and his team won an amazing three awards.

With Mike being crowned ‘UK’s Best Personal Trainer’ for the third consecutive year which is something that has never been done.

Mike’s client Dibsy walked away winning the ‘Member Achievement’ Award and Mike’s meal prep company winning the ‘Innovation in Fitness and Nutrition’ Award.

In 2020 Mike was recognised in the Queens Birthday honours and was awarded an MBE for his services to his community.

Jamie Cartwright

Mike Hind MBE

Jamie Cartwright is the co-owner of Hatton Boxing and co-founder of BOX12.

Mike has been training people for over 12 years, in that time he has been

Graeme Hinde – chair Graeme is a respected industry figure who has worked at leadership level in both the public and private sectors.

He was a member of the board of directors at the Fitness Industry Association from 2007 until 2014 and has been responsible for the launch and operation of over 20 health and fitness clubs.

In 2007 Graeme founded the LFX network which enabled UK health and fitness operators to meet on a regular basis.

The network attracts managers and fitness professionals from across the UK and Europe and during the pandemic maintained its presence online.

In 2021 with the support of Matrix Fitness, Graeme created the MH1 mental wellbeing movement for fitness professionals.

Graeme also runs Unstoppable Coaching, working with individuals and teams to improve personal and business performance.

WORKOUT WEEKLY

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DELIVERING ON DIGITAL ...

How Your Personal Training thrived during the COVID-19 pandemic DRIVEN by an ambition to become the ultimate fitness providers, Your Personal Training is one of the United Kingdom’s most successful personal training management companies. Yet like many fitness businesses they were faced with serious challenges due to the COVID-19 pandemic.

Headed-up by Aaron McCulloch, Managing Director, and James Lorey, Operations Director, they had to find a way to still effectively support a team of highly successful regional coaches and over 400 personal trainers nationwide with people confined to their homes and most gym facilities closed.

And as is suggested by the job title, being able to do your job as a personal trainer when unable to physically meet in person was far from an ideal situation.

Embracing digital The idea of blending of physical and digital services is now commonplace, with many gyms, fitness studios and personal trainers adapting to hybrid business models that offer greater flexibility to clients.

Yet rather than being reactionary, Your Personal Training got ahead of the game right in the middle of the pandemic.

They had the foresight to understand that it would be a catalyst for change across the whole fitness and health industry, and that it was the ideal moment to embrace digital.

For owners Aaron and James, personal trainers need to be focused on three things – coaching, managing and engaging.

In essence acting like an actual gym. Yet a problem for many fitness trainers has been the need for three

or four different apps to actually do this.

Your Wellbeing By working with fitness technology provider Virtuagym, Your Personal Training developed and launched an all-in-one digital solution to solve this problem of inefficiency - the Your Wellbeing mobile app.

This app gives a personal trainer all that they need to run and grow a hybrid physical and online fitness business. This includes a whole range of services from bookings to community building, subscription management and payments.

Through this app their personal trainers have been able to deliver a personalised, flexible and immediate service to clients that offers a better variety of fitness content, despite the restrictions of the last 18 months. It is designed to help trainers to run and manage their business in a more efficient and streamlined way, in turn ensuring that they can spend more time actually training their clients.

The results According to Your Personal Training, their clients using the app have benefited enormously from its community features and group challenges, which are integral in keeping customers motivated and connected to one another.

They have also seen a big increase in virtual workout class sign-ups, up 20%, with fitness consumers enjoying the flexibility of working out wherever is convenient for them.

The owners Aaron and James have also highlighted the positive feedback they’ve received about how easy the app is to use – for personal trainers and their clients.

This ranges from calendars to

understand training opportunities to booking software and an integrated payment system, through which users can pick and choose different packages and earn credits.

New personal trainers for Your Personal Training are now also able to get immediately educated on how to use the app, including via the Virtuagym academy, which has been integrated into the app skills section.

By launching this app, Your Personal Trainer’s customers now have the ability to adapt to client needs by creating bespoke workout packages for them that can be delivered in a more time and cost-efficient way. By integrating technology into their work, these fitness entrepreneurs have created more time for themselves to focus on providing a higher level of service to help clients achieve their holistic health goals.

Future thinking Ultimately, Your Wellbeing was launched not just to get personal trainers through the pandemic but to set them up for success in the future.

Indeed, the aim for Your Personal Training is to utilise the app, with the support of Virtuagym, to engineer a full cultural shift for personal trainers where more and more include fitness technology as a key part of a hybrid offering.

In the opinion of James and Aaron, the transformative impact of technology on the fitness industry is not going to go away, and the modern PT user will continue to demand a mix of online and physical training.

They hope to impact thousands, not just hundreds, of fitness entrepreneurs over the coming years.

WORKOUT WEEKLY

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Look to the experts for opportunities

Advertiser’s announcement

LEISUREFORCE + SPORTSJOBS4WOMEN (SJ4W) have been successfully trading with safe and stable countries in the Middle East for over 34 years so we now have hundreds of sports and fitness coaches and managers happily working out there for many years. Some are still there after 25 years!

No other sports and fitness jobs agency in the world has been doing it longer than us. So take advantage of that long term of experience by speaking to us, the experts.

As the salaries are tax free and you are almost living for free, it’s a great way to save lots of money as well as learn about different cultures around the world, plus work in plenty of sunshine. You are also halfway around the world to everywhere, so take advantage of that and do some exploring to exotic locations using your 30- days’ vacation you get each year!

The owner of this recruitment agency also worked out there for 10 years so he can give you bucket-loads of cultural advice and tips before you go out.

Ladies Fitness Centres are also growing like crazy out there so our Ladies Only division SJ4W, has jobs right now for female Fitness Trainers, Group Exercise Teachers & Senior PTIs. So call us for a friendly chat to find out more!

Halo Leisure ramps up support for healthier communities’ mission HALO Leisure has partnered with YOUR Personal Training to support its mission to create ‘healthier communities’ in the South West of England and Wales.

The leisure group, which operates 21 sport and leisure facilities across Bridgend County, South Wales, Herefordshire, Shropshire and Wilshire, believes people are more receptive to physical activity due to the Covid pandemic, and wants to provide a professional and friendly Personal Training service to improve its offer.

Ian Hayes, Operations Director, Halo Leisure says: “Many people need a little hand holding to make sure they

get the most out of their workouts.

So we are delighted to be able to support our customers with formal, structured and effective 1-2-1 input through Your Personal Training.

“The role of the Personal Trainer is key to helping all our customers, regardless of age or fitness level, get the most out of their workouts; from the parent returning to exercise after years of putting their own fitness on the back boiler or those who find exercise challenging due to a health condition, through to the regular exerciser needing a boost to help them with their next event or challenge.

“Our partnership with YOUR Personal Training will certainly help us to get more people more active more often, and will help us to achieve our mission of ‘Creating Healthier Communities.”

Aaron McCulloch, Managing Director, YOUR Personal Training says: “Our team will deliver a professional, credible and friendly service to the customers of Halo Leisure, and help support Halo’s collective goals and aims. PT’s are no longer the realms of the rich and famous – now everyone can benefit from expert and accessible 1-2-1 coaching.”

FANCY a FITNESS JOB in the SUN before the UK WINTER RETURNS ?

Tax free salary, fulltime, free living, visas & annual home flights.

If so, check out or jobs websites below One for the girls & one for the boys

www.sportsjobs4women.net www.leisureforce.uk Time to make an exciting change in your life & see the world too!

Call for a chat & find out more about our 34- years trading success

TEL: 01590 676379 (office hours)

The Trade Fitness Event of the Year for the North of England, brought to you by Workout Magazine

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Workout Conferences, Script Media Group Ltd, 47 Church Street, Barnsley, South Yorkshire, S70 2AS Tel:01226 734412 Fax: 01226 734478

SEPTEMBER

2021 Book now for your FREE place sponsored by

The Trade Fitness Event of the Year for the North of England, brought to you by Workout Magazine

BOOK YOUR DELEGATE PLACE NOW Lunch & refreshments included Goody bag & attendance certificate

The conference will be at the Bolton Whites Hotel on September the 14th and will be a 1 day show starting at 10.00am and closing at 16.30pm

SALES AND MARKETING

PREDICTING CONSUMER BEHAVIOUR

Dave Wright Chair – CEO My Zone Kate Landers – Digital Marketing Director CFM Sarah Watts – CEO Alliance Leisure Jamie Cartwright – founder of box 12 Mike Hind MBE – Owner MAS and Mike Hind Fitness

Grahame Hinde Chair – MD – LFX Academy Lynn Wilson - Volair Leisure Ian Mullane - Owner Keepme and club operator Andy King - Chair of GM Active and CEO at Your Trust, formerly Link4Life Peter Cleaver - The Sports Group

Register now as numbers for the conference and exhibition are limited at: www.tomorrowsworkout.co.uk

In partnership with

Friday 26th November 2021, The Athena,Leicester

NOMINATIONS WILL REMAIN OPEN THROUGHOUT THE YEAR CLOSING ON AUGUST 31 2021.

WWW.NATIONALFITNESSAWARDS.CO.UK SPONSORSHIP PACKAGES ARE AVAILABLE

Call 01226 734605 or email tb@scriptmedia.co.uk for details