Weekly Workout - Issue 59

ISSUE 1 May

WEEKLY

Issue 59 - 23 July 2021

YOUR REGULAR ONLINE UPDATE FOR THE UK FITNESS SCENE

Inaugural conference and exhibition set to showcase and share latest fitness trends page 2 D2F Fitness kits out Places Leisure Camberley

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WORKOUT WEEKLY

Inaugural conference and exhibition set to showcase and share latest fitness trends WORKOUT is excited to be launching a new regional conference and exhibition, “Tomorrow’s WorkOut”, which is aimed at showcasing and sharing the latest trends, equipment and innovations across the fitness industry, with the inaugural event being held this September in the North West of England.

Tomorrow’s WorkOut will take place on September 14 at the University of Bolton Stadium.

Registration will start at 8.30am, with teas and coffee being served within a fitness exhibition and networking area that will adhere to all Government guidelines on social distancing.

The conference will comprise of a morning and afternoon panel, both of which will be aimed at providing gym owners and managers with informative and practical advice and ideas that they can take straight back into their clubs.

The morning session will start at 10am and run to approximately 11.20am and will focus on sales and marketing The afternoon session will follow a buffet lunch and further networking and will be focused on predicting consumer behaviour; we will have experts discussing data and behaviour and its importance and relevance for memberships.

The afternoon session will run from 2pm to approximately 3.20pm and then refreshments will be served in the exhibition and networking area before the event closes at 4.30pm.

The morning session will be chaired

by Dave Wright, founder of MyZone and CFM. He will be joined by Sarah Watts from Alliance Leisure, Mike Hind MBE of Mike Hind Fitness and Macro Based Diner, Kate Landers, head of digital marketing at CFM and Jamie Cartwright, owner of Box 12, a former club operator and currently a contender on SAS Who Dares Wins.

The afternoon session will be chaired

by Graeme Hinde, founder of LFX and LFX Academy.

He will be joined by Ian Mullane, owner of Keepme and also a club operator in Liverpool, behavioural scientist Dr Chris Loxley, GM Active chair Andy King and Lynn Wilson, health and fitness manager for Volair Leisure.

Tickets cost just £10 per person and the price includes attendance at the panel discussions, networking and the exhibition, a buffet lunch, parking and refreshments through the day.

Anybody wishing to book tickets should email tb@scriptmedia.co.uk

of Creative Fitness Marketing and the co-owner of the Voyage Fitness brand in Australia.

Not only is he the chair of UKActive’s Supplier Council but his product, Myzone, is enjoyed in more than 8,000 facilities by more than two million people in 84 countries.

A serial entrepreneur, and a Workout columnist for the past 20 years, Dave is a straight-talking Australian based in the UK who has the unique ability of being both a club operator and a supplier.

Having previously launched a multiple site fitness franchise from start-up he has significant commercial experience working with fitness operators.

Jamie is also a qualified PT, former professional footballer and Ironman, whose 20 years’ experience in the industry stems not just from delivering fitness through his own clubs but also more recently through various digital platforms.

Jamie is a seasoned, senior commercial operator with a high level of industry experience and expertise.

His latest move back into club operations as co-founder of BOX12, a boxing for fitness boutique who’s recent transition into the digital space has been recognised as the ‘best online workout’ by an independent study.

You may have also seen Jamie as Recruit #14 on the Channel 4 hit TV show, SAS: Who Dares Wins.

Sarah Watts Sarah Watts has worked in the leisure industry for more than 30 years both in the public and private sector.

She founded Alliance Leisure in 1999, which develops facilities on behalf of leisure operators wanting to improve or expand the leisure services they offer.

APSE and ukactive award winners for its design, build and partnership service, Alliance has completed more than 160 leisure developments and has overseen more than £175m investment in the UK leisure market, from fitness refurbishments to large-scale multiactivity new build developments.

Alliance also supports UK leisure operators with comprehensive sales, marketing and training services delivered through its TA6 brand, with its support available for any leisure operator looking to increase income, develop their staff, and improve the health of their local community.

Sarah is looking forward to sharing her thoughts, tips, and experiences, having worked with many leisure operators who are embracing the opportunity to explore new ways of working postpandemic.

Afternoon session Kate Landers Kate Landers is the advertising accounts manager at Creative Fitness Marketing where she drives the digital marketing for membership drive campaigns at health clubs and spas across the UK. Prior to this she worked for a digital agency in London and Melbourne after six years managing sales and marketing campaigns on-site at more than 30 different health clubs across Australia, NZ, Ireland and the UK. Kate loves working on projects for such diverse clients from owner-operated health clubs, leisure trusts, YMCA’s, Champneys Resorts and Spa Hotels like Jury’s Inn as they all have their unique challenges to get new members through the doors.

She loves the digital marketing landscape as it’s constantly evolving and has created fantastic opportunities for small businesses to compete against the big players.

Dave Wright – chair

MEET THE SPEAKERS Morning session

Dave Wright is the creator and global CEO of Myzone, the CEO and owner

recognised as one of the most respected and renowned coaches in the UK being crowned ‘The Best Personal Trainer in the UK’ by the National Fitness Awards.

His work has been broadcast across the globe and he became a household name when he took on “Dibsy” the 40 stone guy, Mike offered him a FREE life saving year-long programme.

Mike was awarded the “Outstanding Achievement Award” in 2018 by the National Fitness Awards for outstanding contribution within the fitness industry.

His client list includes Premier League and international footballers, European champion boxers, professional bikini athletes and TV stars.

But with this, Mike’s main focus is always on the public…

In 2019 at The National Fitness Awards, Mike and his team won an amazing three awards.

With Mike being crowned ‘UK’s Best Personal Trainer’ for the third consecutive year which is something that has never been done.

Mike’s client Dibsy walked away winning the ‘Member Achievement’ Award and Mike’s meal prep company winning the ‘Innovation in Fitness and Nutrition’ Award.

In 2020 Mike was recognised in the Queens Birthday honours and was awarded an MBE for his services to his community.

Jamie Cartwright

Mike Hind MBE

Jamie Cartwright is the co-owner of Hatton Boxing and co-founder of BOX12.

Mike has been training people for over 12 years, in that time he has been

Graeme Hinde – chair Graeme is a respected industry figure who has worked at leadership level in both the public and private sectors.

He was a member of the board of directors at the Fitness Industry Association from 2007 until 2014 and has been responsible for the launch and operation of over 20 health and fitness clubs.

In 2007 Graeme founded the LFX network which enabled UK health and fitness operators to meet on a regular basis.

The network attracts managers and fitness professionals from across the UK and Europe and during the pandemic maintained its presence online.

In 2021 with the support of Matrix Fitness, Graeme created the MH1 mental wellbeing movement for fitness professionals.

Graeme also runs Unstoppable Coaching, working with individuals and teams to improve personal and business performance.

WORKOUT WEEKLY managers, in 2007 Ian founded Vanda.fit – Singapore’s first boutique boxing club – and alongside this, in 2008, the social media analytics platform Locowise.

A respected thought leader, white paper author, regular industry event speaker and member of the ukactive Digital Futures Council, Ian has a singular ability to first understand the challenges faced by our sector, then demystify the ways in which technology can help neutralise them.

Ian Mullane When it comes to technology and its increasingly pivotal role in the fitness sector, there are few speakers more thought-provoking than AI expert and self-professed geek Ian Mullane.

As the founder and CEO of AIpowered sales and retention platform Keepme, Ian has brought together the diverse expertise of his career to date – including 12 years as an operator – in a ground-breaking business that boosts revenues for gym operators across the globe, harnessing the power of artificial intelligence to drive optimisation and transform the way they interact with customers and prospects.

Diving into a little more detail, having spent 15 years working on fintech solutions for some of the world’s largest hedge funds and investment

Peter Cleaver

Andy King Andy King is the chair of GM Active, a CIC made up of the 12 leisure operators across Greater Manchester, that was formed to understand how leisure could link better with health.

He is also the CEO of ‘Your Trust’ (formerly Link4Life) a Cultural and Leisure charity that serves the GM borough of Rochdale operating leisure centres, theatres, a museum art gallery and various community development

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services.

Andy has previously been a director with Serco Leisure and has been CEO of two other leisure Trusts and the northern Regional Director for GLL. He was also Virgin Active’s first ever general manager in the nineties.

His early career was as a professional drummer and he is learning to play the guitar so he can try and relive his youth.

Peter has worked in the leisure industry for more than 30 years.

On leaving the Army he had no Idea of what job he wanted to do.

He knew that he liked sport but never considered it being a career.

30 years on Peter shares some of those challenges.

Working part time in Security he transitioned over to the leisure industry initially via work experience, volunteer work and networking.

Peter will go over the benefits of NVQ and apprenticeships from a career in sports view, along with some personal tips for employers and employees.

Lynn Wilson Lynn Wilson is health and fitness manager for Volair Leisure, based in the North West.

She is an accomplished manager with a strong background in training, group exercise, gym, community projects and children’s fitness.

A qualified tutor and assessor, Lynn comes with vast experience in delivering fun, engaging, and impactful training sessions in a variety of fitness disciplines within the industry and school settings.

A career history spanning 20 years working in regional, national, and international operations across the fitness sector within various public and private companies.

Lynn is passionate about the learning experience and journey of her team, members and students, ensuring there is a transfer of learning and that it is applicable in every day working life.

In partnership with

Friday 26th November 2021, The Athena,Leicester NOMINATIONS WILL REMAIN OPEN THROUGHOUT THE YEAR CLOSING ON AUGUST 31 2021.

WWW.NATIONALFITNESSAWARDS.CO.UK

SPONSORSHIP PACKAGES ARE AVAILABLE Call 01226 734605 or email tb@scriptmedia.co.uk for details

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WORKOUT WEEKLY

Club increases retention and engagement COVID-19 caused huge challenges for businesses across the globe, and The Lensbury Club was no exception to this.

Retaining members and enhancing its community approach was harder to achieve remotely.

So, The Lensbury sought the expertise of Legend to provide a virtual workout app that would not only engage its members, but that would become a long-term retention tool.

The Lensbury Club is an exclusive leisure club, spa, hotel and conference centre, owned by London and Regional Hotels.

Set in 25 acres of gardens and grounds on the banks of the River Thames, The Lensbury offers a new gym and studios, tennis, swimming and even a watersports centre.

Engaging members With a long-standing legacy of creating a strong community and over 7,000 leisure members, The Lensbury initially found it difficult to keep this loyal community spirit alive when the first lockdown was enforced across the country.

Marketing and communications director Sam Woolmore said: “A big part of our club is the community element and we love being in touch with our members.

“Before the pandemic, a lot of our members would come in as many as six times in a week to not only workout, but to socialise, eat, or just take time out from their busy schedules.

“The longer the lockdown went on, the more isolated we felt from our members

average 73 times each.

Since launching the app, The Lensbury has gained more than 250 virtual members, which not only exceeded the club’s initial target of 150, but has also enabled the club to generate revenue, even with the physical club closed.

so we started looking into ways to engage and keep in touch with them.”

The Lensbury started to offer members third-party content from well-known brands such as Les Mills and lululemon, sent via links in email marketing campaigns.

High demand for this content and the impact it had in engaging members and restarting conversations led to The Lensbury exploring how the activity could be expanded to include its own content through a more accessible platform.

Creating a virtual community During England’s second national lockdown in November 2020, Legend proposed a solution for The Lensbury to create its own app, with content generated by its own instructors

allowing members to see familiar faces and begin to replicate the experience they had grown accustomed to in the club, at home.

Developed in partnership with Innovatise UG, The Lensbury app enabled its fitness classes to be delivered to members in the comfort of their own homes.

Initially offered to members at no extra cost, high demand for the app and support from members prompted The Lensbury to introduce a £40 charge per month for use of the app.

In return, members could access constant fresh content and mirror their in-club class timetables, at home.

190 live and on-demand classes were hosted on The Lensbury’s member app during lockdown The classes have been viewed on

Looking to the future What started as a tool to engage members and reestablish the lost community feeling, has quickly become a long-term retention strategy to complement The Lensbury’s previous £1million investment in the club itself.

With Covid-19 as a catalyst for fast forwarding the implementation of a strategy that would have likely waited for a couple of years, The Lensbury is confident that use of the app will continue, due to many of its members being frequent travellers who would be keen to benefit from the flexibility of ondemand virtual workouts.

“The pandemic has certainly provided a chance for many of our members to get used to using this technology that ordinarily may have been reluctant to adopt it,” said Sam. “The use of the app is a huge opportunity for The Lensbury moving forward; there are so many ways that we can utilise this technology.

“The teams have worked hard to bring our vision for the app to life extremely quickly and create something that has worked very well for our members, so we are excited to see how we can use it to continue to adapt to the changing demands of our members in the future.”

D2F Fitness kits out Places Leisure Camberley IN PARTNERSHIP with Places Leisure, D2F Fitness has completed works on the creation of a dedicated functional training space as part of the multimillion pound redevelopment of the leisure centre in Camberley Surrey.

In addition, D2F has also supplied consumables and storage solutions for a multi-purpose sports hall, two group exercise studios and a climate-controlled hot yoga studio.

“This is a project we are really proud to have been a part of,” said John Lofting, MD of D2F Fitness.

“The new development is absolutely stunning. The investment in Places Leisure Camberley, formerly the Arena Leisure Centre, completely redefines leisure provision in the area, creating an activity hub that will serve the community for many generations.

“Whilst D2F only played a small part in the overall project, we have taken our contribution really seriously and are extremely proud of what we have created.”

The dedicated functional training space is integrated into a 845sqm open plan gym, located on the first floor next to the sports hall, that occupies approximately a third of the total training space.

The area is defined by equipment rather than physical dividers, helping to reduce barriers and encourage engagement.

A multi-station, D2F exclusive, builtto-order Tesseract rig provides the main frame for activity in the space.

John added: “It was really important that the rig complemented the training space rather than defined it.

“Places Leisure opted for a grey gloss finish that blends into the environment rather than dominates it.

“Whilst the rig will undoubtedly play a central role in the utilisation of this space hosting personal training, independent training sessions and small group classes, we have also maintained adequate clear floor space to enable free, independent exercises and movement.”

All equipment storage solutions are also part of the D2F Tesseract range, creating an environment where all components, including the metal works, contribute to the overall functionality and visible impact of the space.

D2F has also supplied a versatile prowler to complement the 10m artificial turf track that runs the length of the functional training space.

Most of the functional kit included, such as Kettlebells, boxing gloves, mitts

and pads are provided by established US brand TKO Strength and Performance, distributed to the UK exclusively by D2F Fitness.

In the two, 184sqm, group exercise studios, D2F has provided Tesseract storage solutions providing easy accessibility to a selection of exercise equipment including Powerbags, medicine balls, Dumbbells, boxing equipment, Les Mills Pump sets and mats.

Each studio is served by a sizeable walk-in storage cupboard housing a range of D2F supplied exercise equipment to accommodate up to 50 class participants.

The third studio has climate control functionality to enable specialist temperature dependent disciplines such as Hot Yoga. Complimentary equipment including mats, blocks and straps have

all been provided by D2F. Finally, in the first floor sports hall, D2F has installed a further selection of Tessseract storage units, in a grey gloss finish which carries the theme throughout.

These units provide flexible storage for a range of fitness equipment to extend opportunities to host classes in the sports hall.

Places Leisure commissioned D2F to deliver these works in October of 2019 as part of an official preferred supplier agreement. Following a full site survey and several on-site meetings which took place between January and June 2021, the installation aspect of the project took just four days.

Paul McPartlan, chief executive at Places Leisure, added: “D2F has been a trusted partner for many years across our entire UK leisure portfolio.

“The D2F product range, which includes best in class suppliers sourced from around the world, continues to evolve in line with market trends.

“This is absolutely instrumental in our successful maintenance of a training provision that inspires, motivates and engages across an extremely diverse array of needs.

“We also really value the professionalism of the project management. Having a dedicated, hands-on project manager, provides us a direct line of contact we can access any time and at any point on the project’s journey, from concept to completion.

This improves efficiencies and maintains project flow, helping ensure high standards are met and projects are delivered on time.”

SEPTEMBER

2021 BOOK NOW

Single delegate rate £10 per person Lunch & refreshments included Goody bag & attendance certificate

The Trade Fitness Event of the Year for the North of England, brought to you by Workout Magazine The conference will be at the Bolton Whites Hotel on September the 14th and will be a 1 day show starting at 10.00am and closing at 16.30pm SALES AND MARKETING

PREDICTING CONSUMER BEHAVIOUR

Dave Wright Chair – CEO My Zone Kate Landers – Digital Marketing Director CFM Sarah Watts – CEO Alliance Leisure Jamie Cartwright – founder of box 12 Mike Hind MBE – Owner MAS and Mike Hind Fitness

Grahame Hinde Chair – MD – LFX Academy Ian Mullane - Owner Keepme and club operator Andy King - Chair of GM Active and CEO at Your Trust, formerly Link4Life Peter Cleaver - The Sports Group

Tea and Coffee will be served upon arrival and exhibition viewing, mid morning break will be served in the main exhibition area. Lunch will be served to all delegates with a further opportunity to enter the exhibition and networking areas. The final Tea and coffee break will be served in the exhibition and networking room with raffles and prize draws taking place on the stands.

In accordance with government guide lines this will be a ticket only event with a limited number of delegates, tickets must be purchased in advance to secure your attendance at the event, tickets can be purchased via the website or by emailing directly to Tony Barry at tb@scriptmedia.co.uk

Register now as numbers for the conference and exhibition are limited at: www.tomorrowsworkout.co.uk

The Trade Fitness Event of the Year for the North of England, brought to you by Workout Magazine

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All places booked must be paid within 15 days of booking and before the conference unless otherwise agreed with Script Events.

A telephone or fax booking must confirm when and how payment will be made A refund will be given, less £20 admin, fee for cancellations received more than 15 days prior to the conference. No refunds will be given with less than 15 days to the conference. However, delegate substitutes will be accepted to the day of the event at no extra cost.

Where invoices are requested and agreed, payment must be received within 15 days from the invoice date. We understand and will exercise out statutory rights to claim interest and compensation for the debt recovery costs under the late payment legislation if we are not paid according to agreed credit terms. An interest rate of 8% above base rate will apply for late payment.

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We share your business information with the exhibitors and speakers so that they can review the companies that have attended today’s event, we DO NOT share personal information without your consent.

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Workout Conferences, Script Media Group Ltd, 47 Church Street, Barnsley, South Yorkshire, S70 2AS Tel:01226 734412 Fax: 01226 734478