Weekly Workout - Issue 38

ISSUE 1 May 2020

WEEKLY

Issue 38 - 26 February 2021

YOUR REGULAR ONLINE UPDATE FOR THE UK FITNESS SCENE

TRIB3 to open four sites in Scotland as part of expansion page 2 Specialist partners with Indigo Fitness page 3 How lockdown has affected fitness habits

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TRIB3 to open four CIMSPA launches new sites in Scotland as policy for delivering part of expansion safe sessions online BOUTIQUE fitness concept TRIB3 is set to open four stores in Scotland as part of a major international expansion of the brand following the agreement of a three-site franchise area development deal in Glasgow and a new corporatelyowned store which is due to open imminently in the Stockbridge area of Edinburgh.

The multi-site franchise agreement grants area exclusivity for three stores initially in the Greater Glasgow area, marking a key milestone in TRIB3’s ambition to continue expanding its UK footprint and growing its presence in Scotland.

Initial expansion into the territory began with the announcement of TRIB3 Edinburgh, a corporately owned location, which is being built as part of the Raeburn Place development on the grounds of the historic Edinburgh Academical rugby football club.

This store, the first TRIB3 to be built in Scotland, is due to open soon pending the easing of restrictions related to Covid-19 in the area and will offer 54 spots-per-session (c.27 with distancing measures) as one of the largest studios in the TRIB3 network.

Karl Dietrich, chief development officer at TRIB3, said: “We are so pleased to continue expanding our global network and launching our first four sites in Scotland.

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“This is a great opportunity for TRIB3 to keep building our community of amazing workout warriors and bring our next level workout experiences to some of Scotland’s major cities for the first time.

“Providing the services to keep people fighting fit is so important right now so we’re delighted to have signed this longterm area development agreement with new, experienced franchise partners who want to work with us to bring TRIB3’s unique and results-driven workout to more and more people.

“This is one of several upcoming announcements regarding new territories and locations joining the TRIB3 global network so you can imagine as a team we’re very excited for the future.”

TRIB3 offers instructor-led 45-minute HIIT workouts, uniquely programmed across it’s custom TRI training system: Treadmills, Resistance & Intensity.

Customers can expect to burn up to 1,000 calories per session with real-time progress tracking through heart rate monitors, in-studio displays and the brand’s bespoke SWEAT app.

The whole experience is underpinned by specially curated playlists from the TRIB3 DJ, signature scents and custom lighting.

TRIB3 is already in six international territories and is rapidly expanding across the world.

THE use of online and digital platforms to deliver sport and physical activity sessions has accelerated during the Covid-19 pandemic, allowing many practitioners to continue to deliver sessions, despite lockdown restrictions.

In response to this, and following a consultation with the sector, CIMSPA (the Chartered Institute for the Management of Sport and Physical Activity) has created its first UKwide policy for delivering sport and physical activity online.

With the increased use of online platforms, there are many factors to consider in ensuring the continued safety of both participants and practitioners.

The CIMSPA policy, created with input from Active Partnerships, EMD UK, ukactive and UK Coaching, is designed to support individual practitioners in ensuring the safe delivery of sport and physical activity services online.

Danielle Peel, head of organisation, design and development at CIMSPA, said: “Online and digital delivery of physical activity has been a growing trend for several years, and has been accelerated by the Covid-19 restrictions.

“It can be a great solution for practitioners and customers alike, but

there is the potential for harm if best practice isn’t followed.

“This policy and guidance will help practitioners to be clear about the requirements and considerations for operating safely in the online environment.”

The new policy covers live, prerecorded, private and publicly available sessions for new and existing participants, and gives clear guidance to practitioners in areas including: n Being qualified to deliver the activity. n Insurance n Risk assessment and participant disclaimers. n Ensuring safety of participants and practitioners. n Safeguarding n Music licensing.

The policy is designed to support all individual UK sport and physical activity practitioners participating in a role which requires a technical qualification, who are currently delivering or planning to deliver content through an online platform.

Those working within or on behalf of an organisation should consult that organisation’s internal policies.

The policy and accompanying guidance can be downloaded from http://www.cimspa.co.uk/ deliveringonlinepolicy

Co-op staff to benefit from Gympass link-up CO-OP, one of the world’s largest consumer co-operatives, is bolstering its wellbeing offering for the company’s 62,000 employees by partnering with Gympass.

The agreement gives Co-op colleagues, the majority of whom are frontline key workers, access to Gympass’ wealth of digital wellness offerings including mental health apps, nutrition support, personal training, and live virtual classes.

And when current restrictions end they will be able to choose from more than 2,000 gyms, studios and leisure centres across the UK. Luke Bullen, Gympass CEO UK/IE, said: “We are delighted to partner with Co-op, an institution known for championing fair business and serving local communities.

“Gympass and Co-op are aligned

on the importance of a complete, flexible offering as wellbeing isn’t a ‘one size fits all’ solution, particularly for Co-op employees who work across the country, many on the frontline and during unsocial hours.

“Gympass’ corporate wellbeing platform offers a range of resources from mental health support, to smoking cessation tools and personal trainers, to meet the needs of every individual.

We are thrilled that all 62,000 Co-op colleagues can benefit from this.”

Colleague wellbeing has long been a priority for Co-op but the pandemic was a catalyst for a whole new programme to better support them.

This included weekly communications offering guidance and support, free flu jabs, as well as access to virtual medical and mental health support.

Although they already offered a

comprehensive benefits programme, Co-op wanted to ensure it was meeting colleagues’ needs across the full spectrum of wellbeing, and Gympass was the obvious partner for this, according to health wellbeing manager Paul Caudwell.

He said: “We have been following Gympass’ success for a number of years, and believe it is the best partner to help us offer a completely holistic wellbeing support programme. Our colleagues have worked incredibly hard to help each other and local communities during this difficult time.

“Our increased focus on wellbeing is part of our broader recognition of the role they have played, and with Gympass’ expertise and diverse offering we can help colleagues make small and sustainable changes to improve their wellbeing.”

WORKOUT WEEKLY

Specialist partners with Indigo Fitness AS THE Government looks into ways to stem the rising tide of health problems caused by physical inactivity, a sports performance specialist has launched a service aimed at helping improve the nation’s wellbeing while boosting business performance.

Game Changer Performance, which works with some of the nation’s top sports stars, has created both a digital and a physical service aimed at enabling businesses to improve the health of their workforce.

As well as a digital profiling programme, it has created a service offering workplace fitness spaces and made cutting edge physical fitness programmes. Remote workers can carry out their exercises at home using bolt on equipment bundles.

GCP has partnered with Indigo Fitness to create the training spaces.

The two organisations have just created a showcase facility at GCP’s Derby HQ which, as well as being used by its own staff, offers a taste of what companies can enjoy on their own premises or consumers can create in their own homes.

The space contains four ‘pods’ focusing on different pillars of health – strength, conditioning, mobility and cardio – and can be used in conjunction with GCP’s Train programmes or independently.

With Indigo’s manufacturing capabilities the pod system can be scaled up or down and branded with corporate logos.

Derbyshire based Game Changer Performance has, for the past three

years, been working alongside the Football Association and the Professional Footballers Association at England’s national football centre in Staffordshire, St George’s Park .

And it is the experience of preparing sports stars for competition which was the inspiration for its profiling app, Curve and bespoke workplace fitness solution, Train.

GCP’s multi-disciplinary team wanted the corporate market to benefit from the same unique ‘movement, mindset and lifestyle’ profiling system it uses to help elite sportspeople prepare for competitions.

Game Changer Performance director Jake Keeling said: “Elite sports have been using a preventative approach for years.

“Ensuring that athletes and teams

are eating right, conditioned properly, recovering correctly, and managing their training loads sensibly ensures that they are better prepared for competition than ever before.

“It seems like a natural fit to take this approach into the corporate health market. If elite teams and athletes have access to all this knowledge, equipment, technology, and success then why shouldn’t progressive businesses as well?”

“Our Train programme is of huge benefit to employers, both in terms of attracting and retaining talent. Mental health and exercise are intrinsically linked in creating a healthy lifestyle.

“The government is now recognising the importance of preventative health.

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smoking and obesity which it needs to tackle.

“Many people will continue to work from home over the coming months and years.

“For progressive companies looking to give their people more support when in the office then providing them with a space to train in is a superb and timely concept.

“Many companies will have much more redundant space now so why not convert an existing meeting room into a functional fitness space?

“Partnering with Indigo and being able to utilise their expertise in design and manufacture of elite training spaces really has taken our offering to the next level.

“The great thing with Train is that as well as the bespoke training spaces, we can also provide people with home exercise bundles to continue their training from home, backed up with programmes and access to our specialists via our digital platform.

“It is a hybrid solution that works perfectly with the situation we currently all find ourselves in. GCP Train truly has the ability to change the corporate health game for the better.”

Tom Rooke from Indigo Fitness added: “The combination of Indigo’s leading design, equipment, facilities and combining them with GCP’s range of expert physical and digital performance services is something the corporate and consumer health market is crying out for, we are excited by what this partnership can bring to the market.”

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Advertiser’s announcement

Active IQ named as lead sponsor of the Community Sport and Recreation Awards ACTIVE IQ has become the official lead sponsor of this year’s Community Sport and Recreation Awards.

Organised by the Sport and Recreation Alliance, the awards will be taking place virtually for the first time in its history on Thursday March 11 at 5pm.

For more than 25 years the Community Sport and Recreation Awards have showcased the positive impact of grassroots sport in local communities up and down the country. In what has been a difficult year for sport, there’s never been a more important time to celebrate.

“We are delighted to be involved as the lead sponsor for this year’s Community Sport and Recreation Awards,” said Jenny Patrickson, managing director of Active IQ. “2020 was a difficult year for many and particularly for grassroots sport. So it is only right we take a moment to celebrate some of the amazing efforts local community sports clubs and programmes have made to help their community.

“Sport and exercise can be powerful tools to help those through a difficult time and the ingenuity shown by entrants is humbling. I would like to wish all the finalists the very best of luck.”

Active IQ sponsored the Mental Health & Wellbeing Award for the past two years before being invited by the Sport and Recreation Alliance to become the lead sponsor of this year’s event.

As part of its role, Active IQ has been involved in reviewing and marking each candidate’s entry and helping to decide on this year’s shortlisted nominees and overall winners.

84 applicants entered and are now going through a series of judging rounds. The awards will recognise 15 exceptional clubs and organisations across five different categories for their contribution to their communities.

This year’s awards are:

The shortlisted nominees are: Moving Forces, Active Cheshire and Age UK Cheshire (Walkeez Project), Exim Dance Company.

1) Youth Development –celebrating clubs/programmes/ schools that are engaging and significantly improving the lives of children and young people through either sport, recreation or physical activity.

The shortlisted nominees are: British Esports Association, Greenhouse Sports, Freestyle Urban Soccer CIC. 2) Diversity and Inclusion – celebrating clubs and programmes that support under-represented groups through sport, recreation or physical activity. This award celebrates the work that community sport and recreation is doing in this very important area.

The shortlisted nominees are: Goalball UK, British Canoeing, Synergy Dance Outreach.

3) Mental Health & Wellbeing – celebrating clubs and programmes that use the power of sport and recreation to promote and enhance positive wellbeing. Key to winning the award is the need to demonstrate the promotion of good health and wellbeing policies that encourage open conversations about mental health and physical wellbeing.

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4) Resilience in Adversity – a brand new award for 2021, this celebrates the methods which community clubs have used to keep their participants engaged during Covid-19 pandemic restrictions. With clubs across the UK forced to close and the public told to stay at home, the awards are recognising the outstanding projects that have supported grassroots activity and delivered differently this year.

The shortlisted nominees are City of Sheffield Diving Club, Move It or Lose It, Nottingham School of Boxing.

5) Sustainable Programme – another new award for 2021, this has been introduced to reflect the growing need for organisations in and out of sport to be socially, environmentally and economically aware. The winner will be announced at the event.

“We are absolutely delighted to announce Active IQ as our main sponsors for the Community Sport and Recreation Awards this year,” added Lisa Wainwright, CEO of the Sport and Recreation Alliance.

“We share a commitment to making our sector inclusive for all and we are really excited to be continuing this partnership as we celebrate the very best of grassroots sport and recreation up and down the country.

“The past 12 months have been like no other and we can’t wait to recognise all those who have helped the nation to stay active, healthy and happy at this incredibly challenging time. It is a real shame that we won’t be able to do this in person, but our virtual ceremony promises to be a brilliant occasion for all involved.”

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PHX becomes a Panatta official gym Can you tell me a bit about yourself and your new gym?

My name is Mark Boyce. I’ve been in the fitness industry for 20 years doing various things, ranging from competing as a body builder to owning my own supplement shops.

Owning a gym had always been an ambition of mine and in 2019 I decided to make it happen, opening my first PHX gym located in Burgess Hill, with my business partner James Marshall.

PHX Burgess Hill was such a success we decided we wanted to add another gym to the PHX brand and expand.

We then came across the perfect unit in Hollingbury, Brighton and brought the PHX brand to the south coast and welcoming our third business partner, ex pro footballer, Michel Kuipers.

What are the main features of your gym and what do your members expect from your fitness offering?

PHX Brighton is set out over 10,000 sq ft on one level.

As we opened the gym during the Covid pandemic we wanted to make the gym as safe as possible for our members and ensured the layout of the machines to comply with Covid guidelines.

Our members have the luxury of new modern showering and changing facilities, a sunbed room, a physio room and our very own hairdressers/barbers which you can find on Instagram @the.h4ir.shack.

We have a wide range of supplements on sale including meals, drinks, snacks and our own juice bar, all of which can be enjoyed at our seating areas.

You chose Panatta equipment for your gym. What were the reasons for this?

We purchased a few items from Panatta previously for our Burgess Hill branch and they were a massive success.

The build quality, the style and the smooth running of the Panatta machines was a game changer and we decided we wanted to be a Panatta official gym.

Can you give me details of the equipment that Panatta has provided for your new gym?

We have gone for the Panatta luxury Monolith pin

loading range and their free weight plate loading range, giving us a wide variety of equipment and the best equipped gym on the south coast.

We also have a wide range of cardio equipment, including stair masters, treadmills, cross trainers and upright bikes.

Included in this is Panatta’s new EcoLine range which is completely energy free.

Everything within our gym is made from Panatta, right down to the free weights and all bars and accessories.

We wanted to ensure that there was something for all of our members, whether they are new to fitness or more experienced, so all needs are met.

We would highly recommend the Panatta brand not only because their equipment is unparalleled, you also have the option to customise the equipment to your desire, from the colours of the equipment to the

stitching and piping.

They are fantastic as a company, with great turn around from order to delivery and great customer care.

Do you think Panatta will help you stand out from other clubs in the area and increase customer loyalty?

Being a Panatta official gym in the UK not only makes us stand out from the crowd, it also gives us the opportunity to offer something to our members that no other gym in our area can compete with.

2020 was an odd year due to Covid but was also a success for you with the opening of your new club.

What are your next projects for 2021?

Our goal for 2021 is to make both gyms, PHX Burgess Hill and PHX Brighton, as successful as possible.

We are already looking to open another Panatta official gym in the UK.

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Advertiser’s announcement

Re-imagining marketing to attract members

By Jamie Owens WERE I to do a pop survey of operators right now, as lockdown 3.0 continues, I predict their answers around the key challenge our sector faces would be pretty consistent.

Repeated lockdowns have inevitably led to an increase in membership cancellations and fewer members = a need for operators to reduce costs, in a bid to ‘plug the gap’ commercially until some semblance of normality resumes.

Often one of the first costs to be cut is marketing budgets, and while this will indeed reduce expenditure, it doesn’t help operators with the other key challenge they’ll have in common post lockdown – the need to recover members in order to rebuild revenue.

One option to embrace, perhaps now more than ever, is using alternative marketing channels to aid in regrowing member bases.

With the industry in a state of flux, with digital offers ever evolving and here to stay, and potential members reconsidering how they access fitness, it’s vital to think beyond traditional marketing strategies.

Now is the time to move past what you have always done and consider working alongside third-party

Jamie Owens

marketing partners to facilitate postlockdown member recovery.

Working alongside third-party marketing partners affords operators access to news sales channels with no impact on constrained marketing budgets.

The Hussle platform offers a powerful reach to customers via bigbrand marketing and commercial

partnerships with the likes of Premier Inn and Vodafone.

It also connects operators, at no extra cost, with the corporate market via big-name employers such as CBRE, Facebook and the NHS providing fitness-as-a-benefit to staff. This sort of marketing reach is difficult to achieve on your own.

And Hussle’s new Membership

Conversion Service means we proactively encourage users to directly join clubs they attend regularly.

In fact, in the last 18 months Hussle has facilitated more than 30,000 try-before-you-buy customers into direct club members.

Embracing a marketing partner also opens up new member options.

The key Hussle audience, for example, is 20-35 – the next generation of gym members, who are typically younger than most operators’ core 40-plus audience.

In addition, a marketing partner can offer a way to generate revenue from the Covid-created work-fromhome market, which represents a whole new membership opportunity.

Accessing fitness via the Hussle platform enables consumers to try different gyms in their home area, giving operators the chance to impress.

Now is the time to move past what you have always done and consider working alongside third-party marketing partners to facilitate postlockdown member recovery. n Jamie Owens is the director of fitness partnerships at Hussle. https://www.hussle.com

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WORKOUT WEEKLY

How lockdown has affected fitness habits ON March 23 2020, Boris Johnson announced the first stage of the UK lockdown, prohibiting the UK population from leaving their houses unless for essential purposes.

This period was later extended for a further three weeks and has severely impacted the lives of many and caused numerous negative side effects.

Some are struggling to sleep due to increased anxiety, while others are climbing the walls out of boredom and loneliness with just one hour of outdoor exercise permitted a day and minimum social interaction outside of their household.

However, on the other side of the spectrum, many are trying to make the most out of this time.

With no commuting, socialising, or little expectation to do anything but occupy themselves at home, many are turning to daily exercise in a bid to keep both their sanity and improve their health and wellbeing.

F45 Training, the global industry leaders in group exercise training, share their insights in to how the UK lockdown has affected fitness habits, and what they believe this may mean for the future once lockdown laws are eased.

to exercise and more time to socialise.

However, there will still be a core group that remains, who found exercise to be a form of retreat during this challenging time.

more than just physical outcomes in the way that they choose their mode of fitness.

“They are looking for a community where people know their name, where they share similar goals and values, and where they can build their choice of fitness into their lifestyle through participating in social and fitness activities with their fellow members inside and outside the confines of the studio space.”

This situation has without a doubt opened the industry up to new consumers, especially those in their 50s who have started to appreciate the value and benefits of exercise and may have a little more time to spare as they are not commuting.

It has made people realise that working out isn’t so bad and it’s given them something to relieve their boredom and deal with their anxiety, which they will struggle to give up when the lockdown ends.

People are preparing themselves for life after lockdown As we get closer to a potential relaxation of lockdown rules, many are starting to wonder what this will look like and how it will impact their day to day lives.

While some are yearning to leave their houses and socialise, others live in fear of it and dread the chance of being exposed to the virus, without any sense of control.

Beyond social distancing, protection masks and gloves, some individuals have begun to prepare themselves for life after lockdown by attempting to boost their immune system in order to fight off the deadly virus.

Alongside making sure we are eating all of our body’s requirements for macronutrients, vitamins and minerals, one of the most common ways for people to do this is by enhancing their fitness regimes.

For example, those who were already fitness fanatics are increasing their workouts out of fear that they could slip out of their normal routine, and people who were gym goers perhaps once a week, now cannot skip a daily workout.

This has been supported in a recent internal survey of F45 members, which revealed that 37 per cent were exercising five times a week or more during lockdown1.

It is evident that training has been hugely impacted by the UK lockdown, as people are now making it their mission to either maintain or start a workout regime in order to ensure that they come

out of the lockdown fighting fit as well as helping to manage stress levels and stay positive.

With the plethora of online fitness content and challenges available from live workouts from individual F45 studios and other fitness facilities to app-based offerings such as the F45 Challenge app, fitness has conversely become more accessible and popular than ever while we are cooped up in the confines of our homes.

Many have also taken to the streets to pound the pavements and enjoy scenic bike rides, making the most of their allocated one hour of exercise a day, completing Couch to 5k challenges as well as raising money for the NHS. Cassie Georgouras, co-owner of F45 Shepherds Bush (www.f45training. co.uk/shepherdsbush), said: “We can see that people are using exercise to create routine, consistency, progression, and as a grounding force for stress relief.

“Our members regularly express immense gratitude for our online program, as it provides something distinctive and clearly positive in a world of uncertainty.”

But will this last after lockdown? It depends.

The world is so uncertain right now, that it’s difficult to say whether anything will last, but we expect this trajectory to continue, at least for the short-term as people see the mental and physical benefits of their new or enhanced regimes.

While there are so many digital developments from fitness communities, readily available to them, they will find it difficult to shut off from the routine that has become their new “norm”.

Looking at this long-term, once people start to leave their houses and adapt to their new way of life after the outbreak, some of the ‘new’ fitness fans will likely start to slip away, as they have less time

Consumers who wouldn’t normally exercise are becoming fitness fanatics There is no doubt that everyone’s lives have changed as a result of this outbreak.

Some for the better, and some for the worst.

One of the biggest things to notice is that people have had more time to learn new skills and start a hobby that they never would have before, while also spending extra time with their loved ones, time that would usually have been taken up either at work, in a bar, or at the gym.

As a result, there has been a noticeable increase in the number of people who did not have a gym membership prior to the pandemic, that are now becoming avid fitness There are several reasons for this.

Firstly, people who may ordinarily be nervous or embarrassed to go to the gym for the first time, can feel comfortable working out in their home.

Secondly, people are turning to exercise purely out of boredom and to find something to do, as well as burning off their increased alcohol and food consumption.

Finally, with all the different digital fitness developments that have appeared as a result of gyms having to close, people no longer see an excuse not to sign themselves up.

In addition, while feeling isolated there is the community aspect of training together via Instagram and Facebook Lives and Zoom which have become increasingly popular.

Cassie added: “Many studios use F45 as evidence of the fact that people seek

People will invest more in health and wellbeing than ever before During lockdown and when practicing social distancing, there is no doubt that people have noticed considerable impacts to both their physical and mental wellbeing.

Everything that we used to take for granted and do to help boost our general wellbeing has all of a sudden been taken away from us, from going out for dinner, enjoying the cinema and theatre, to visiting a friend.

On top of this, we have experienced and lived through a serious health pandemic, resulting in the loss of loved ones, which has caused many to realise the importance of looking after their health and wellbeing.

Cassie said: “We have pivoted from a focus on an excess of material goods to valuing experiences, social connection and self-care.”

While a lot of people will be impacted by the financial disruption caused by the outbreak and lockdown, it is important to realise that some will choose to spend their disposable income differently in the future.

With social distancing predicted until a vaccine is found, going out to the pub, cinema, theatre or a restaurant may not appeal to many.

Rather, they will choose to spend whatever available money they have and invest in their health and wellbeing so that they can continue to enjoy the benefits of their lockdown health and fitness regimes, while protecting themselves from the virus.

Reference 1. F45 Training survey of 25,861 F45 Challenge database respondents, May 2020. Conducted globally online among people aged 18 years and over.

GREG Walker, former sales manager with Origin Fitness, has joined Alliance Leisure, as business development manager.

He will support the incumbent team to deliver a healthy pipeline of leisure developments across the UK. “This new role will enable me to pull on experience gained from working in both operations and supply chain”, said Greg. “I started my career in various sales roles for private leisure operators and then, almost 20 years ago, moved

over to the supplier side, working with Pulse Fitness and, more recently, Origin Fitness.

“Despite the pandemic, this is an exciting time to be involved in leisure development. Sport England’s new strategy has highlighted the role sport and physical activity can play in the attainment of healthy, happy and productive communities through the adoption of a whole system approach.

“This has the potential to unlock new and extensive development and

investment opportunities.

“Alliance Leisure is already working with a number of local authorities who are incorporating leisure into their wider community ecosystems.

“Leisure development moving forwards will extend way beyond the regeneration of leisure centres, creating fully integrated active neighbourhoods that encourage and inspire movement.

“I’m really looking forward to playing my part in the shaping and steering of leisure development in the UK.”

Greg’s role started this month and will see him initially supporting on projects across the whole client portfolio.

Sarah Watts, CEO at Alliance Leisure, added: “Having worked with Greg for many years through his various professional roles, I knew he would be an amazing cultural fit.

“Greg brings enthusiasm, integrity and a ‘go the extra mile attitude’ that is a perfect fit with our team and will also ensure we continue to deliver an outstanding service to our clients.”

Alliance Leisure welcomes new recruit to its team

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