ISSUE 1 May
WEEKLY
Issue 88 - 4 March 2022
YOUR REGULAR ONLINE UPDATE FOR THE UK FITNESS SCENE
Myzone to help develop new outdoor concept PAGE 2 Works complete on new leisure centre in Sevenoaks PAGE 6
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WORKOUT WEEKLY
Foxhills bringing fitness to the forefront with UK-first BodyScan360 collaboration FOXHILLS Club and Resort has teamed up with one of the most innovative UK-based health optimisation companies, BodyScan360, to provide its members with world class health and wellbeing insight and advice. Using state-of-the-art equipment, BodyScan360’s mission is to enhance health and fitness levels within the Foxhills membership in just three steps, starting with the use of Multiscan Pro screening technology – a non-invasive, innovative health and wellness tool. After the scan, which takes just a few minutes, Foxhills members will then be provided with a range of evidence-based lifestyle recommendations. They can then be rescanned and track their physical wellbeing on a regular basis, leaving them with an in-depth understanding of their body’s needs and overall health status. This partnership marks BodyScan360’s first venture into UK golf and country clubs. No other club in the UK currently offers this exclusive service to its members and Foxhills is delighted to be the first in the world to do so. Chris Fitt, director of golf and leisure at Foxhills, said: “It’s a great opportunity for Foxhills to be the first golf and country club partnership for BodyScan360. Our members take their health and wellbeing very seriously and this is a unique and
cutting-edge way for them to finetune their fitness goals. “This partnership couldn’t have launched at a more pivotal time of year, when so many have started a new diet and exercise regime and looking to improve their health with resolutions and targets. “One of our aims is to be at the forefront of what we can offer as a service. Health has never been more important, and we want to support our members and guests with their wellbeing, in every sense of the word.” The Multiscan Pro system is a combination of four different technologies, which combine to obtain a physical, detailed analysis of the body. In the UK, this technology is relatively new and is not available on the NHS. Foxhills is set on a picturesque 400-acre estate in Ottershaw, Surrey. In addition to strengthening the resort’s reputation as a family-friendly leisure destination, Foxhills has expanded its sporting facilities far beyond the exceptional golf offering that it renowned for as it continues to cater for the diverse interests of its members and visitors. Alongside the two 18-hole championship golf courses, Foxhills offers a state-of-the-art gym, award-winning health spa, four swimming pools, 11 tennis courts, a packed schedule of weekly fitness classes, three unique restaurants and a hotel.
Myzone to help develop new outdoor concept MYZONE is kicking off a new partnership with Farm Fitness as its official heart rate monitor partner for its outdoor and soon-to-open indoor training facility. Myzone will use its heart rate zone technology to create a fair playing field for all members of the Farm Fitness community to compete. With a diverse audience of aged seven years old to over 60, the importance of rewarding effort and not ability is key to Farm Fitness’ inclusive community atmosphere. “We’re excited to see the adoption of Myzone by Farm Fitness to help continue growing and engaging its community,” said David Stalker, CEO of Myzone EMEA. “Knowing their team’s resolution to keep members motivated and to provide the greatest sense of community possible, this new partnership with Myzone creates an idyllic addition to this unique fitness site.” Installing a large screen within the facilities will allow all Farm Fitness members to recognise, in real time, the effort that they’re putting in, both indoors and out. While also allowing founder Tom and his team to Group Editor: Judith Halkerston Tel: 01226 734639 jh@scriptmedia. co.uk Group production editor: Dominic Musgrave Tel: 01226 734407 dm@scriptmedia. co.uk
Assistant studio manager: Scott Firth sf@scriptmedia.co.uk Sales and marketing director: Tony Barry Tel: 01226 734605 tb@scriptmedia. co.uk
Studio manager: Paul Hopkinson ph@scriptmedia. co.uk
www.workout-uk.co.uk
empathise with each member during their workout and embracing the community’s competitive side by gamifying their workout experience. “We have chosen to incorporate Myzone into Farm Fitness to further allow us to engage with our members
both in and out of our classes,” added Tom Kemp, Farm Fitness founder. “Community is at the heart of our ethos, and we believe that through the introduction of Myzone, we can enhance the team camaraderie experienced by our members, visitors and annual competitors.” To celebrate the set-up of Myzone within the facility, Myzone trainer Billy Burchett will host an exclusive Farm Fitness Cardio Club at the outdoor site at 8.30am on March 5. All Myzone members will be able to join Billy and the Farm Fitness community via the Myzone app. Following this event there is going to be a competitive three-part fitness series ‘Functional vs Obstacle, powered by Myzone’. Farm Fitness and its functional fitness community will go head-to-head with Rumble’s obstacle course racing team, in three unique challenges that will push both teams to their competitive limits. n April 3 round #1 – Functional Fitness @ Farm Fitness. n April 24 round #2 – OCR Time Trial @ Rumble. n May 29 round #3 – Turf Games ‘The Engine’ @ Farm Fitness.
BOX12 goes global with Fitness Time Saudi BOX12 by Hatton Boxing offers a range of boxing for fitness solutions, using the latest technology to optimise your members training experience. BOX12 and Fitness Time Saudi have agreed a significant 68 club roll out of the BOX12 in club solution. After a successful trial across seven clubs the BOX12 in club solution provides Fitness Time with a designated, club in club, technology led, boxing fitness offering. This enables Fitness Time to run an automatous and continuous rolling circuit, and the ability to run classes thus providing the versatility to optimise gym space, while consistently delivering a best-in-class boxing for fitness member experience. Jamie Cartwright and Jon Eade, owners of BOX12, said: ‘’ Our industry has taken a beating over the last couple
of years, and we felt that as much as anyone launching BOX12 only two months prior to the first lockdown. “This only motivated us to adapt and create a portfolio of products that enabled us to grow the business in the most challenging of circumstances. “We are proud to now have secured this partnership with Fitness Time and
look forward to it developing over the coming years.” In addition to the in-club solution Fitness Time has also purchased a significant number of BOX12 PODs. The versatile and space efficient PODs will allow Fitness Time to strategically place them throughout their estate on gym floors and in studios.
Unlock the power of effective marketing for your fitness business Gyms, pools, studios and leisure centres are having to deal with a major loss in both revenue and footfall caused by the pandemic, leaving many operators on the brink of survival. Whether you are from a small independent gym or a large operator with numerous sites, all businesses in the fitness industry have the same objective and are facing the same challenges. The best possible marketing campaign to make your business the most attractive to potential new members has never been more important, and this is where we can help. At Script we know fitness, backed up by more than 20 years of serving the industry through Workout magazine, as well as the highly successful National Fitness Awards that are now in their 12th year. With our knowledge and expertise of the industry, Script Fitness Marketing from Script is with you every step of the way and we can tailor a marketing package to save you time and to suit your needs and budget.
With our knowledge and expertise of the industry, Script Fitness Marketing is with you every step of the way and we can tailor a marketing package to save you time and to suit your needs and budget. Powerful Print
Perfect PR
Bold Branding
Professional printed matierials for your gym such as;
Our team of experienced journalists and PR specialists can offer;
Show your professionalism and a consistent brand image with;
• Brochures • Indoor and outdoor banners • Flyers / leaflets • Posters • Letterheaded paper and compliment slips • Business cards
• Press release writing
• Logo design • Full brand guideline development • Existing brand refresh • Branded merchandise such as pens, mugs, clothinge etc. • Social media graphics and content
• Social media post content writing • Copywriting • Blog / newsletter content writing
So what are you waiting for? It is vital that your fitness business stands out from the crowd to attract new members and staff. Who better to help you do this than the team behind the country’s most successful B2B magazine for the industry. We’ll take away the hassle and provide professional marketing which will deliver results for your business. Based in Yorkshire, we have an award-winning team that prides itself on producing a range of top-quality work at competitive prices. To find out how we can help your business, contact Dominic Musgrave today by calling 01226 734407 or email dm@scriptmedia.co.uk
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Platforms to bring on-demand fitness to the workforce GYMPASS has signed a partnership deal with global fitness brand Les Mills to offer the corporate workforce access to over 1,500 on-demand workouts and virtual training sessions. Les Mills, the group exercise provider famous for its BODYCOMBAT, BODYPUMP and BODYBALANCE formats, is on a mission to create a fitter planet for all by making fitness as accessible and convenient as possible. Clive Ormerod, CEO at Les Mills, added: “We’re really excited to be partnering with Gympass and providing its corporate customers with our unique Les Mills digital offering to bring fresh motivation for employees to enjoy
everyday movement. This is an ideal time for this partnership as employees and employers have now had time to respond and react to flexible working initiatives instigated by the pandemic. “As a result, the new hybrid workforce requires a new, dynamic fitness offering. “The Les Mills digital offering is perfectly equipped to deal with this demand by allowing the workforce to access a plethora of on-demand, digital workouts, enabling employees to create a fitness regime that suits them.” Les Mills has always championed the ‘live’ effect and the incredible benefits that can be reaped from working out as a collective.
However, recognising that life is busier than ever, it launched a digital offering in the form of Les Mills + to provide customers with access to thousands of on-demand workouts wherever they are. The partnership with Gympass seeks to address the findings of Les Mills’ recent global fitness report which found that 60 per cent of those surveyed in the UK said their workplace did not currently offer a wellness programme, with Gympass and Les Mills looking to simplify health and wellness options for employers. The new deal will bring the authentic Les Mills club experience into the homes and workplaces of thousands of Gympass members enabling them to
access Les Mills +. The partnership will further enrich the Gympass digital offering while bringing a new corporate audience to Les Mills. Massi Sardi, VP of partnerships at Gympass, said: ‘The partnership with Les Mills is the latest addition to our global wellness portfolio, bringing its world famous workouts to our users. “Gympass and Les Mills have a shared desire to create a fitter workforce, Les Mills’ dynamic offering of over 1,500 digital workouts, from high intensity interval training to meditative yoga, ensures that everyone will be able to find a form of fitness to fall in love with through the new partnership.”
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WORKOUT WEEKLY
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Works complete on new leisure centre in Sevenoaks A TWO-year project to deliver a new, modern leisure centre that meets the modern needs of its diverse community has opened its doors in Swanley, Kent. The development, managed by Alliance Leisure, employed ISG as construction partner and was procured by Sevenoaks District Council through the UK Leisure Framework, owned and managed by Denbighshire Leisure. Described by the leader of the Council as an ‘historic investment’, the new centre replaces an inefficient centre of the same name built in the 1960s and creates an activity hub that meet the hugely diverse needs of modern society. “It’s fantastic to see this centre finally open its doors” said Tom Fairey, senior business development manager at
Alliance Leisure. Designed by architects, Saunders Boston, the new centre provides an environmentally responsible activity hub for everyone to enjoy. Wet side, the development incorporates two pools – a 25 metre, six lane pool with an adjustable height floor plus a learner pool – ideal for hosting the centre’s full programme of children’s swimming lessons. Both pools are supported by a family changing village. In addition there is a 100 station gym, with mainly Technogym equipment, a modern group cycling studio, two large group exercise studios and a multipurpose sports hall for a wide range of activities and clubs. For families and young people, a
dedicated soft play area entertains the younger ages whilst TAGactive, a challenging gamified obstacle course develops strategic thinking, speed, agility, balance and spatial awareness. There is also a dedicated feel good suite featuring power-assisted equipment for people with limited mobility, the elderly and those managing long-term conditions. The centre offers a modern café to serve all the activity areas along with fantastic viewing areas to the pools. The whole centre is built to accommodate everyone, including those with mobility issues. The swimming areas include two ‘pool pods’ to aid accessibility and two lifts provide access between floors, and the
centre boasts changing places toilets. Councillor Peter Fleming, leader of the council at Sevenoaks District Council, added: “This new centre represents the largest public investment for Swanley in over 30 years. Designed to support everyone in the community, across their entire life journey, this facility offers a sustainable leisure provision that will be enjoyed for generations. “The pandemic has really hammered home the mental and physical benefits of an active lifestyle. “Through this investment we are committing to encouraging an active community to drive health, happiness and prosperity for all.” The centre will be managed by Everyone Active.
EMS: the big hitting, time-efficient workout Timing is everything. LATEST research shows the onehour workout is fast losing traction. Post pandemic consumers want short, sharp, effective fitness options that deliver on their promises, fast. Lockdown may have encouraged the nation to think more seriously about its health, but a proliferation of excellent digital and online options has also created a savvier fitness consumer. EMS, which stands for ElectroMuscular Stimulation, has been meeting this brief for years, offering the same sculpting results as a High Intensity Training (HIT) workout, but even faster. EMS devices mimic the natural signal sent by the brain to the muscles, but more powerfully. By combining ‘free will contractions’ – such as doing squats – with the external stimulus from the device, one session can activate up to 98 per cent of muscle fibres. With conventional training methods, people only activate around 60 per cent. By encouraging contractions from deep muscles that people struggle to target during regular training, EMS improves muscular definition,
strength and cardiovascular efficiency – all in one 20-minute PT session a week. As well as the obvious body sculpting benefits, EMS-PT is especially effective for lower back pain, postnatal recovery and pelvic floor strengthening. What’s more, full-body EMS training is a low-impact way to
increase muscle strength and mass, whilst simultaneously reducing bodyfat. EMS PT sessions use slow, controlled movements while the machine activates muscle fibres with no additional stress on the tendons, ligaments and joints. This means it just as suitable for the avid gym goer, accelerating
their outcomes and enhancing performance, as it is for beginners and clients requiring rehabilitation, the elderly, people recovering from injuries. And everyone in between. A survey of EMS users showed 38 per cent also have a regular gym membership, proving it doesn’t compete for revenue generation, and with EMS-PT retention rates sitting at 85 per cent, there’s never been a better time to get on board. Since lockdown, the EMS training market is developing at pace in the UK. miha bodytec’s i-body system has a small footprint and only needs a simple plug socket, so it works just as well for a health club looking to increase revenue by utilising an under-used studio as it does for a personal trainer looking to diversify their offer. miha bodytec is offering UK operators and PTs a free demo, to book yours visit: https://calendly.com/ miha-bodytec-uk/freeems-trial-session?utm_ medium=editorial&utm_ source=workout. weekly&utm_campaign=uk. calendly.partners.roi