Weekly Workout - 22 July 2022

ISSUE 1 May

WEEKLY

Issue 107 - 22 July 2022

YOUR REGULAR ONLINE UPDATE FOR THE UK FITNESS SCENE

Top London personal trainer becomes an ambassador for Firstbeat Life – page 6 This Girl Can, ukactive and CIMSPA team up to help sector workforce make their spaces safer – page 7

2022

FRI DAY 18TH NOVEM BER 2022, THE ATHENA, LEI CESTER

NOMI NAT I ONSWI L LRE MAI NOP E N T HROUGHOUTT HEYE AR, CL OSI NGON F RI DAY26T HAUGUS T2022.

SPONSORSHI P PACKAGES ARE AVAI LABLE

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oremai lt b@scr i pt medi agr oup. co. ukf ordet ai l s SPONSORED BY

NOMINATION FORM Category entered: Gym name: Gym opened:

Postcode:

Full address:

Main contact:

Job title:

Telephone number:

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Email: Total size (in sqm) of the gym/centre (including pool, studios etc): What is the total of your current membership: What is the total number of staff (Full Time): What is the total number of staff (Part Time): How many studios (if any) do you have: Facilities provided: (tick all that apply) Gym facilities

Sports hall

Pool

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Please state, in 300 words or less, why you are entering the category indicated and why you think that your gym/centre/individual should be shortlisted:

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Please return to: Megan Prince, Script Events, Script Media Group LTD, 47 Church Street, Barnsley, South Yorkshire, S70 2AS

5

WORKOUT WEEKLY

Taiwan based manufacturer Circle Fitness continues its growth across Europe CIRCLE Fitness, one of Taiwan’s fastest growing and innovative fitness equipment manufacturers is continuing its growth across Europe.

With a well-established distributor network covering most of the major markets, the Taichung based manufacturer is establishing relationships in some of the smaller, less mature territories.

Producing a line of high quality, reliable cardiovascular products with multiple console options from the entry level LED through to the fully integrated television system on the Entertainment Plus series, Circle products are being seen in more and more markets.

The latest product to launch is the E8 variable stride length elliptical, the first shipments of which left Taiwan in June and will increase the presence of Circle Fitness products on gym floors this time within the growing nontraditional cardio category.

The E8 sits perfectly beside the ever-reliable E7 elliptical, offering users more choice and variety for their cardiovascular workouts.

Circle Fitness was founded in 2007 following the purchase of AliLife, a well-known fitness and medical product manufacturer by P and F Brother, a leading high quality manufacturer of DIY power tools for the likes of Bosch.

Circle Fitness was officially launched as a division of P and F Brother in 2010. In 2020 the company spun off from P and F Brother to become a standalone entity.

Roger Chang, the company’s founder, is a lifelong

fitness advocate and wants to make wellness safer and more accessible to a wider population, such beliefs having become ever more important since the beginning of the global pandemic.

These values underpin Circle’s use of the highest quality components to deliver: n Safety. n Durability.

n Optimum performance.

Three key elements of Circle’s design process are: n Ease of access for the user. n Intuitive user interface on all consoles. n Easy and quick access to all areas for maintenance.

Circle Fitness is represented in the UK and Ireland

by Preston based Gym Gear.

Duncan Black, Circle Fitness EMEA account manager, said: “Gym Gear has proven to be one of Circle Fitness’ most successful partners, with the family business, headed up by Roy Bullock, David Bullock and Richard Lambert maintaining a focus on excellent customer service whilst targeting a wide range of channels that has meant gymgear has come through the pandemic in a strong position to leverage new opportunities in the market.”

Scandinavia has proven to be a strong market for Circle Fitness, with GymSport AS in Norway and Motion & Fitness Pro in Sweden leading the way.

In the future Circle Fitness will be launching a completely new treadmill platform in both its heavy commercial and semi commercial lines.

2023 will see Circle Fitness have a strong presence on the global exhibition circuit, with strong presence planned for IHRSA in San Diego, TaiSPO and FIBO to fully support the growing distributor network. www.circlefitness.com

Sessions now accredited by EuropeActive EREPS THE Myzone U platform and Myzone’s Master Trainer courses have been awarded Approved Training Status by the European Register of Exercise Professionals in a move to continually raise standards of education within the physical activity professional space.

Part of EuropeActive, EREPS is an independent register of instructors, trainers and teachers working in the European fitness and physical activity sector.

EREPS ensures that member and training platform follows a code of ethical practice, and that they’re committed to raising standards throughout a process of personal, career and professional development.

“Raising the standards of education for the fitness sector ensures that we can all Publishing manager: Dominic Musgrave Tel: 01226 734407 dm@scriptmedia.co.uk Studio manager: Paul Hopkinson ph@scriptmediagroup.co.uk Assistant studio manager: Scott Firth sf@scriptmediagroup.co.uk Sales and marketing director: Tony Barry Tel: 01226 734605 tb@scriptmediagroup.co.uk

www.workout-uk.co.uk

be better healthcare providers, time and time again,” said David Stalker, CEO of Myzone EMEA. “The recognition of Myzone’s Master Training courses and the Myzone U

platform adds weight to the value of any of these education opportunities.

“This means fitness professionals can be safe in the knowledge that Myzone seminars will meet and exceed industry

standards in developing their careers and understanding as we all grow together.

“When improving the health and wellbeing of as many people as possible through physical activity, both in-club and through digital initiatives, education and training is key.

“We’re proud to have been recognised

by EREPS and look forward to sharing our years of experience in helping operators look after their communities.

“In addition to raising education standards throughout each community, EREPS member acceptance requires a commitment “to respect diversity, tolerance, and the dignity of each individual, all of which constitute prerequisites for a meritocratic, innovative, and competitive ecosystem.”

BPL wins marketing accolade at ukactive Awards

A MARKETING campaign to encourage new members through the doors of BPL’s Your Space fitness sites has been recognised with a prestigious fitness industry award.

BPL’s What’s Your Space? picked up the Marketing Campaign award at the 2022 ukactive Awards.

Working with award-winning design agency WPA Pinfold, the campaign encouraged new sign ups across BPL’s Your Space facilities in Barnsley, Bassetlaw, Mansfield and Pontefract.

Using tools such as social media and digital advertising, the campaign asked ‘What’s Your Space?’ and showcased the many reasons existing customers enjoy using Your Space gyms.

Highlighting to prospective

customers that it’s ‘Your Space to Feel Good’, it promoted the range of facilities available across Your Space sites – alongside a new member offer – encouraging them to sign up to see for themselves.

In excess of 2,500 members signed up across the sites during the promotion – well exceeding targets for the campaign.

The judges praised the campaign for being inclusive and were impressed with BPL’s ambition to break down preconceived ideas that their fitness facilities are only places for people who are already fit.

Rachel Rinkavage, brand manager at BPL ,said: “This campaign was created using our members’ wide variety of profiles – from someone who wants to ‘have a giggle while you wiggle’ to one who wants to

‘take it steady and go with the flow’ – and the reasons why they love using Your Space facilities.

“They told us Your Space was their place to feel good, where everyone is welcome and supported to achieve their goals. By sharing these stories through advertising and social media, we showed that our facilities are a place for everyone to enjoy and encouraged people in our local community to come along and try us out for themselves.

“We were thrilled with the success of the campaign and are delighted to win this award.”

The ukactive Awards, held in partnership with Active IQ, took place at the International Convention Centre in Birmingham, attended by leading figures from across the health and fitness industry.

6

WORKOUT WEEKLY

Top London personal trainer becomes an ambassador for Firstbeat Life LONDON’S most acclaimed personal trainer Luke Worthington has been named as the first PT ambassador for Firstbeat Life, world-leading wellness technology for fitness professionals.

Luke Worthington is an internationally renowned personal trainer with more than 20 years of experience within the industry.

He has trained a variety of clients from Hollywood A-listers to Olympic athletes and professional football players.

Luke is now integrating Firstbeat Life into his offering so he is able to provide his clients with the most personalised training ever, using in-depth, accurate data recorded by the Firstbeat device.

By integrating Firstbeat Life into his service as a PT, Luke can provide his clients with a deeper offering that looks after their holistic wellbeing as well as their physical training.

“Most of my clients are high profile individuals with demanding schedules, changing time zones and lots going on in their lives,” he said.

“So, the conversations I’ve been having with clients in recent years has been more about what’s happening outside of the gym and the impact that may have on their overall wellbeing as well as their physical.

“Through Firstbeat Life, I can measure heart rate variability which gives a very accurate way to track client’s stress, recovery and sleep and therefore provide an indication of their overall wellbeing.

on the sporting world and now we’re thrilled to be bringing it to the fitness industry too,” added Toby Murray, head of sales at Firstbeat.

“Luke is a trusted and well-established trainer whose ethos on delivering a truly holistic level of training, and focusing on science aligns well with the Firstbeat Life proposition and we’re excited to have him onboard.”

Luke Worthington “I can then make meaningful changes to their routines and workouts, to optimise performance.”

World leaders in heart rate variability tracking and monitoring In addition to more than 10,000 employers, Firstbeat’s pioneering technology is also used by professional athletes and sports teams around the world, such as Manchester United and Arsenal FC, to track and monitor performance and recovery.

Now all fitness professionals, including personal trainers, coaches, as well as their clients will be able to benefit from the technology too.

“We’ve seen the incredible impact on wellbeing our technology can have

Firstbeat Life for fitness professionals Firstbeat Life is world-leading wellness technology, backed by scientific data from Firstbeat.

It enables personal trainers and coaches to delve deep into the health status of their clients by accurately tracking variables such as stress, recovery, sleep, and physical activity.

How does it work?

The compact Firstbeat Bodyguard 3 device, a clinical-grade ECG heart rate monitor, is worn by clients for periods of 1-5 days, which precisely and reliably measures their HRV. The data is then fed back to the client and trainer through the Firstbeat Life app and admin tools.

The data reveals the stress and recovery levels of the client, as well as the restorative effect of their sleep.

More personal and more effective Firstbeat Life brings clinical-grade ECG data into the hands of the fitness professional.

It keeps them connected to their clients so they can offer an unrivalled personal training service that always takes wellbeing factors such as stress, recovery, sleep and exercise into account.

Firstbeat Life enables trainers to build deeper connections with their clients by offering them a much more personalised and tailored service that can reveal the true state of their wellbeing.

Business growth with Firstbeat Life The Firstbeat Life model also allows professionals to level up their payment structure as well as the services they offer.

The added value Firstbeat Life brings allows trainers and coaches to increase their hourly rates and offer additional services to their clients.

By integrating the pioneering technology into their offering, trainers can strengthen client relationships, promote engagement, and increase retention.

Firstbeat Life for clients By working with a trainer that integrates Firstbeat Life into their services, clients are educated about their own training, lifestyle, and stress-recovery balance.

By having a greater awareness of their own stress and recovery metrics clients can work with their trainer to exercise more efficiently, develop positive lifestyle habits, and ultimately live a happier and healthier life.

Advertiser’s announcement

Escape Fitness appoints Excelsior Development Technologies IN A move to ensure trainers receive the best possible education to support equipment and programming delivered

by Escape Fitness from day one of install, the leading functional training brand has appointed Excelsior Development Technologies to deliver its product training.

Excelsior provides memorable and motivating learning and development experiences and has a wealth of expertise from the health and fitness industry globally.

Providing consistent, safe and secure learning environments both face to face and digitally, Excelsior works with leisure trusts, health club operators, and fitness equipment manufacturers.

Matthew Januszek, co founder of Escape, said: “Supporting trainers with quality education that empowers them to optimise our equipment is hugely important. The equipment we manufacture is innovative and designed to be used in a multitude of ways to deliver a multitude of outcomes.

“Without the necessary product training there is a danger that the full potential of the equipment is never unlocked, meaning members never get

to benefit from the full experience.

“Working with Excelsior, we will be able to offer trainers product training that will encourage them to apply their learnings to deliver a huge library of exercises and movement patterns, designed to inspire, motivate and deliver results.

“This year alone, we will bring to market six key product innovations. Each innovation is designed to offer optimal

versatility and flexibility, creating opportunities for trainers to constantly deliver workouts that are fresh and unique.”

Through the partnership and in addition to individual product training, Escape will offer customers a variety of off-the-shelf education topics including: the small group experience, the power of the bag, mastering mobility and

executing exercise selection.

Training is delivered face-to-face and digitally depending on the requirements.

Chris Rock, co-founder at Excelsior added: “For businesses looking to advance and up-skill their teams, it is key to deliver learner centric education and training.

“Excelsior is therefore delighted to be a part of The Escape Fitness experience, delivering both face to face workshops and digital courses as required.”

Product education is available to all existing and new customers as part of Escape’s commitment to supporting their customers ongoing success.

Matthew added: “We are excited to work with Excelsior. Ultimately, our aim is always to inspire people to go beyond the ordinary to achieve the extraordinary.

“Through this partnership we will provide trainers with the tools they need to achieve this professionally. They will then pay it forwards to those they train.”

For more information on training courses available visit excelsiordevelopmenttechnology. com/workshops or email enquiries@edt. education

7

WORKOUT WEEKLY

This Girl Can, ukactive and CIMSPA team up to help sector workforce make their spaces safer SPORT England has announced an investment of nearly £500,000 for its award-winning This Girl Can campaign to provide resources and training to help leisure and fitness facilities ensure their spaces are safe and inclusive for all women.

Announced at the recent ukactive Active Uprising conference in Birmingham, the project will see the sector joining forces on this key issue, with the three organisations working to develop and provide tools and support.

This will enable women to feel assured and confident in the facilities they visit, and leisure sector workforce members to feel equipped to support women and prioritise their inclusion and safety, Research has found that many women cite personal safety concerns as one of the reasons they may be reluctant to be active in gyms and leisure centres, with two thirds of women who had attended a facility saying they had taken some measure to protect themselves from sexual harassment in a fitness or leisure centre.

Steve Scales, director of membership and sector development for ukactive, said: “It is great to secure this additional investment into the fitness and leisure sector, to enable us to further support operators and providers with these very real concerns women have when entering facilities.

“The work of this project will not only positively impact women and girls visiting facilities, but others too, as we continue to grow and draw people from more diverse backgrounds – becoming a fully inclusive environment for everyone to feel safe, empowered and comfortable while enjoying the benefits of being

active.”

By improving feelings of safety and inclusion, This Girl Can, ukactive and CIMSPA hope to increase participation of women in leisure settings more broadly and therefore continue working towards closing the persistent gender gap in activity levels.

As part of the project, funding will contribute to: n Partnering with safeguarding organisations and experts from both inside and outside the sector to bring on board their expertise. n Developing tools, training and best practice guidance to upskill the workforce on how to deal with issues relating to personal safety as well as providing the support to enable staff to also feel safer and more confident themselves. n The creation of sector-wide opportunities for leisure

facilities to deliver, with a core focus on supporting women to use weights areas within facilities and reduce feelings of intimidation.

This work to deliver safer and more inclusive services follows last November’s joint publication of This Girl Can and ukactive’s guide to help fitness and leisure operators appeal to more women.

Research shows that women are less likely to engage with sport and physical activity and the gender activity gap persists.

The ‘How to improve your services for women and girls: As told by the 51 per cent’ guidance was based on extensive research and insight.

This highlighted that many women cited personal safety concerns as one of the reasons they might be reluctant to be active in gyms and leisure centres.

The guide has been downloaded more than 1,500 times by organisations within the fitness and leisure sector, with operators and providers already beginning to implement recommendations to help tackle this area of concern for women.

Ali Donnelly, executive director of digital, marketing and communications at Sport England, added: “Safety and harassment fears often stop women from getting active, and these fears can undermine confidence to the point that many women are reluctant to use gyms and leisure centres.

“Through This Girl Can we have learned a huge amount about how to help our partners make their facilities and spaces safe and welcoming for women, and this investment will provide significant support to the leisure and fitness sector to make improvements.”

Advertiser’s announcement

Brawn InGym launched with a bang at the Ministry of Sound A GROUP of leading London gyms and VIP’s descended on the Ministry of Sound, London UK, to witness the launch of something special.

It is rare that you get to see a new product launch in the fitness industry, where you know that what you have been part of will be discussed, like a ripple of waves throughout the global industry for quite some time.

The event was slick, exclusive and on a need to know basis.

The intro from founder Sohail Rashid was sleek and concise, paving the way in which Brawn works and

why you need it in your gym.

The active, live participation kicked off with trainers getting thrown into an empowering lifting challenge, the simplicity of the product was clear but the impact was huge.

The energy, excitement and vibe in the room was electric, two hours of people competing in a class manner lifting weight.

The challenge was to lift a total of 350,000kg.

It was inspiring to see the Brawn team and participants genuinely hyped from what they had just been

part of.

Forget clubbing at the Ministry of Sound, this was a whole new experience of raw strength.

MC’s Courtney Fearon and Andy Smith took the room on a training journey of passion, power and persistence.

Imagine this in a gym and suddenly you can see the legs of this product simply sprinting across the globe.

This product is not just tech, it is tech at its absolute best.

AI driven, digitising the way in which lifters can train, experiencing a

training effect like nothing they have been able to enjoy before.

It will open the doors for those who have a desire to get into lifting but never really felt they fitted in, this will fundamentally take the weight training gyms and areas of clubs to a whole new place, it will expand the club offering naturally as more and more users begin to really feel they can benefit.

Hold on to your hats ladies and gentleman, this is going to be an interesting ride. www.brawn.co.uk

8

WEEKLY WORKOUT

Webbington Hotel and Spa Axbridge, BS26 2HU Wednesday, September 21

Speakers to include Dave Wright, founder of Myzone and CFM

Dave Wright is the creator and global CEO of Myzone, the CEO and owner of Creative Fitness Marketing and the co-owner of the Voyage Fitness brand in Australia.

Not only is he the chair of UKActive’s Supplier Council but his product, Myzone, is enjoyed in more than 8,000 facilities by more than two million people in 84 countries.

A serial entrepreneur, and a Workout columnist for the past 20 years, Dave is a straight-talking Australian based in the UK who has the unique ability of being both a club operator and a supplier.

David Minton, founding director, The Leisure Database Company David is well known for his unique industry knowledge and is in demand for his expert media commentary and public speaking.

Helping businesses and individuals with the invaluable intelligence needed to make key decisions, David leads them through analysis into action, achievement and competitive advantage.

He also works with leading journalists and publications to spark debate within and create support for the leisure, fitness, consultancy and financial industries and is the recognised go-to for market trends, data and insight.

Charlie Horton, marketing and sales manager, Fitness Marketing Agency Charlie has always had passion for both fitness and business, having started his career in the fitness industry at just 18 years old, with a marketing role for a renowned Gym and PT Studio.

After building up a wealth of knowledge and know-how, Charlie met Ben Davis (founder of Fitness Marketing Agency) and began the next stage of his career.

Charlie has been with the Fitness Marketing Agency since its conception in 2015, working alongside Ben to grow the business to what it is today – a hugely successful agency that supports over 300 clients, from independent gym owners and corporate gyms to personal trainers and online coaches.

FMA provides such businesses with marketing tools and resources to aid in lead generation, conversion, sales and ultimately, growth.

As marketing and sales manager, Charlie oversees and nurtures the sales and marketing team whilst driving the marketing forward for FMA, as a business.

Charlie can often be found speaking at leading industry events, including Independent Gym Owner Conference, where he shares his quick and effective marketing and sales tools.

He specialises in generating leads and client acquisitions.

Mike Hind MBE, CEO of MAS Body Gym and founder of Macro Based Diner Mike has been training people for over 12 years, in that time he has been recognised as one of the most respected and renowned coaches in the UK being crowned ‘The Best Personal Trainer in the UK’ by the National Fitness Awards.

His work has been broadcast across the globe and he became a household name when he took on “Dibsy” the 40 stone guy, Mike offered him a FREE life saving year-long programme.

Mike was awarded the “Outstanding Achievement Award” in 2018 by the National Fitness Awards for outstanding contribution within the fitness industry.

His client list includes Premier League and international footballers, European champion boxers, professional bikini athletes and TV stars.

But with this, Mike’s main focus is always on the public…

In 2019 at The National Fitness Awards, Mike and his team won an amazing three awards.

With Mike being crowned ‘UK’s Best Personal Trainer’ for the third consecutive year which is something that has never been done.

Mike’s client Dibsy walked away winning the ‘Member Achievement’ Award and Mike’s meal prep company winning the ‘Innovation in Fitness and Nutrition’ Award.

In 2020 Mike was recognised in the Queens Birthday honours and was awarded an MBE for his services to his community.

Lianne Clark, Business development manager, Active IQ

Lianne Clark is an experienced business and fitness professional with a comprehensive industry background working for national gym chains, local authorities and equipment suppliers.

She’s passionate about championing active wellness and has a deep understanding of the challenges and opportunities which face the sector.

At Active IQ, Lianne works closely with her centres across the Midlands and east of England to help their businesses grow and their learners to succeed.

Book your free places today at https://tomorrows-workout.co.uk/delegate-booking/ Exhibitior opportunities are available by calling Tony Barry on 01226 734605.

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THE FITNESS EVENT OF THE YEAR Visit Tomorrow’s Workout 2022 Bristol and South West and find all you need in one place • Over 50 key exhibitors with the latest equipment and services • Speaker panel packed with ideas for your business • New products to improve your spend per member

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