ISSUE 1 May
WEEKLY
Issue 89 - 11 March 2022
YOUR REGULAR ONLINE UPDATE FOR THE UK FITNESS SCENE
Future Fit and Myzone set to take fitness professionals’ careers to the next level PAGE 3 Core digitalises gym experience with Advagym by Sony PAGE 6
MARCH 18TH-19TH 2022 TOBACCO DOCK, LONDON
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WORKOUT WEEKLY
Future Fit and Myzone set to take fitness professionals’ careers to the next level MYZONE has announced a new partnership with training specialists Future Fit, paving the way for the next generation of fitness professionals to add value to clients and build a legacy of health benefits. Through world-class training programmes, Future Fit educates and supports anyone in the wellbeing space wanting to become a personal trainer, Pilates or fitness coach, or to specialise in nutrition. Adding the benefits of heart rate training, the accompanying motivation gains and accountability of Myzone to its portfolio of courses, aspirational leaders now have even more to offer their communities. “Understanding the needs of clients can revolutionise any trainer’s positive influence within a community,” said David Stalker, CEO of Myzone EMEA. “When fitness and health professionals make movement more about impact and empathy than about chasing sales figures, the result is always long-term benefit for everyone involved.
“Leveraging Myzone technology to retain high standards of practise throughout a trainer’s career is a cornerstone of an engaged and loyal community, with an importance that cannot be overlooked. “We’re proud to share our digital insights and tech applications to benefit the careers of anyone in the journey with Future Fit for years to come.”
Future Fit Training forges outstanding health and fitness professionals, transforming the lives of customers and their clients by building meaningful relationships and leaving lasting legacies. Courses are developed in-house by experienced and degree level experts, and the Future Fit team is constantly innovating training provisions.
This means that when the industry changes, they develop courses to match. Future Fit has also won ukactive’s training provider of the year award two years in a row. “We have had a number of learners that have gone out into the world and are harnessing the technology that Myzone provides in a number of different ways to help with client engagement,” added Tom Godwin, operations director at Future Fit Training. “We have seen how the Myzone product can help our graduates, many of whom are self-employed, go out and build into their product offering something different. “We have seen graduates start to use the Myzone products to support one to one, group and remote training, and giving them the data they need to keep clients engaged, motivated and improving. “From what they are telling us this has been a great move, and they are seeing value for both them and their clients.”
Mindbody executes global agreement with TRIB3 MINDBODY, the experience technology platform for the wellness industry, has announced a global agreement with TRIB3, a boutique fitness concept centred around community. As the franchise brand rapidly expands its global footprint, TRIB3 partners with Mindbody to support franchisees with a reliable and streamlined operations solution. “A key component of success for our fitness industry is community,” said Josh McCarter, CEO of Mindbody. “Mindbody’s data consistently shows that a sense of community plays a key role in why consumers choose to partake in wellness experiences. “With a premium fitness offering and a keen focus on building and fostering community in each individual location, TRIB3 is poised for impressive growth. “With an expansive and constantly evolving suite of offerings, we look forward to growing alongside TRIB3 in Group Editor: Judith Halkerston Tel: 01226 734639 jh@scriptmedia. co.uk Group production editor: Dominic Musgrave Tel: 01226 734407 dm@scriptmedia. co.uk
Assistant studio manager: Scott Firth sf@scriptmedia.co.uk Sales and marketing director: Tony Barry Tel: 01226 734605 tb@scriptmedia. co.uk
Studio manager: Paul Hopkinson ph@scriptmedia. co.uk
www.workout-uk.co.uk
this partnership.” TRIB3 sets itself apart in the fitness market through intensive and inclusive high-intensity interval training (HIIT) sessions with three elements: treadmills, resistance and intensity. Each TRIB3 location also nurtures its member community through purpose-
designed lounge areas and mixology bars that host events, socials and celebrations of key milestones. With locations currently open in territories including the UK, Spain, and Finland and stores sold in eight countries globally, TRIB3 continues broadening its reputation, brand and network across
the globe. Mindbody’s easy-to-use customer acquisition and retention features, streamlined reporting and payments offerings will support TRIB3 in a successful rollout of its expansion strategy. “TRIB3 is currently on track to open more than 1,000 locations by 2026, so it is imperative to have a software partner that we can rely on to power and actively support our expansion efforts as well as further streamline our digital operations,” said Kevin Yates, CEO of TRIB3. “We are confident that Mindbody fills this need “With this partnership with Mindbody we have a consistent blueprint for opening new stores and true collaboration on their ongoing development roadmap; that means we are able to bring consistency across the brand for franchise partners, consumers and our team.”
Daniel joins Active board Nation as a trustee DANIEL Clayton has joined the Active Nation board as a trustee. Daniel has been a global leader and innovator in commercial and consumer health and wellbeing, including digital and neurotechnologies for many years and has a track record of bringing industry leading products and services to the wellness sector which have achieved multi-million revenue growth. He is a former senior director at Technogym SpA, group director (innovation/development) at Virgin Active and vice president (global development) at Johnson Health Tech Company Limited. More recently, he has been president (commercial and medical) of Dyaco Inc. and developed
partnerships with Philips N.V. and UFC. Daniel said: “I am delighted to be joining Active Nation as the charity really evolves into an organisation that is actively persuading the nation to be more active. “I am really looking forward to the opportunity to utilise my experience and expertise in the health and wellbeing sector to help grow the charity.” Bob Paton, president of Active Nation, added: “I have known Daniel for more than 30 years. “He is an outstanding individual who has been immersed in our industry in this country and much further afield. “His depth of knowledge is immense and he will bring
Daniel Clayton real experience and a different perspective to Active Nation. It’s going to be a really exciting time ahead for our charity.”
Unlock the power of effective marketing for your fitness business Gyms, pools, studios and leisure centres are having to deal with a major loss in both revenue and footfall caused by the pandemic, leaving many operators on the brink of survival. Whether you are from a small independent gym or a large operator with numerous sites, all businesses in the fitness industry have the same objective and are facing the same challenges. The best possible marketing campaign to make your business the most attractive to potential new members has never been more important, and this is where we can help. At Script we know fitness, backed up by more than 20 years of serving the industry through Workout magazine, as well as the highly successful National Fitness Awards that are now in their 12th year. With our knowledge and expertise of the industry, Script Fitness Marketing from Script is with you every step of the way and we can tailor a marketing package to save you time and to suit your needs and budget.
With our knowledge and expertise of the industry, Script Fitness Marketing is with you every step of the way and we can tailor a marketing package to save you time and to suit your needs and budget. Powerful Print
Perfect PR
Bold Branding
Professional printed matierials for your gym such as;
Our team of experienced journalists and PR specialists can offer;
Show your professionalism and a consistent brand image with;
• Brochures • Indoor and outdoor banners • Flyers / leaflets • Posters • Letterheaded paper and compliment slips • Business cards
• Press release writing
• Logo design • Full brand guideline development • Existing brand refresh • Branded merchandise such as pens, mugs, clothinge etc. • Social media graphics and content
• Social media post content writing • Copywriting • Blog / newsletter content writing
So what are you waiting for? It is vital that your fitness business stands out from the crowd to attract new members and staff. Who better to help you do this than the team behind the country’s most successful B2B magazine for the industry. We’ll take away the hassle and provide professional marketing which will deliver results for your business. Based in Yorkshire, we have an award-winning team that prides itself on producing a range of top-quality work at competitive prices. To find out how we can help your business, contact Dominic Musgrave today by calling 01226 734407 or email dm@scriptmedia.co.uk
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Core digitalises gym experience with Advagym by Sony CORE Health & Fitness, an innovative fitness company known for five of the most recognisable brands in the industry, has announced a partnership with Sony to offer the Advagym digital platform to their customers. Advagym brings an easy-to-use digital platform to fitness facilities to make tracking workout data simpler than ever before. Wireless sensors can be connected to Nautilus strength machines, Star Trac and StairMaster cardio equipment, Schwinn group cycle bikes, or attached in desired zones of the gym, to share information and content, guide the member experience and provide owners and operators with detailed
gym utilisation data. Paired with a user-friendly app, Advagym takes the connected fitness experience to the next level for members, trainers and staff. “Connecting with members and clients is critical, and the right tools can make all the difference,” said Travis Vaughan, senior director of product at Core Health & Fitness. “Advagym allows us to provide a facility with the opportunity for engagement between facility, trainer, and member, across the entire facility floor. “This ultimately drives results, member satisfaction, and retention.” The Advagym database uses a cloud server to log data in real-time while interacting with its users.
Using Advagym technology, members can record their workouts, save their favourite exercises for future use, and view workout history. Advagym also encourages trainers to use the digital platform to engage with members (regardless of location) and create training programs that can be shared without difficulty. This not only enhances the overall fitness experience; it also helps with member retention and engaging new clients. “Trainers love the way the app allows them to connect with members and allows instant feedback on their strength workouts” Rod Hill, president of énergie Fitness said of Advagym at his facility.
“The ease of use and puck scanning application has opened up a whole new world of opportunities to track members’ strength performance which is a massive growth trend and people understand more and more about the benefits of a regular strength training programs and how it benefits many areas of their lives.” With Advagym, facility owners and operators will also receive detailed gym utilisation data that can be used to make data-driven decisions about their facility The web-based admin tool provides valuable insights about machine usage and exerciser preferences, which also helps trainers understand the members’ needs.
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YOUR Personal Training creates Hyperice Recovery Hub for hotel and leisure club YOUR Personal Training, the UK’s largest PT management company, has created a dedicated recovery hub for members of the Waterside Hotel and Leisure Club. The hub, which has been created in an unused corridor space, brings Hyperice’s specialist recovery products to its members, aiding warm up and recovery times pre and post physical activity, as well as helping people to move more freely. The Waterside’s recovery zone consists of four mats with two slimline Hyperice charging stations, with each containing two Hypervolt 2 cordless percussion handheld massage guns, two Vyper 2.0 vibrating rollers, two Hypersphere deep massage ball globes and a separate Zero Gravity Hyperice chair, as well as an informative ‘how to’ instruction poster. The equipment needs no preparation, no ice and no cords, and operates using percussion, air compression and vibration, giving muscles relief. James Lorey, operations director at YPT, said: “We’ve created a new and specialist recovery zone in an unused space that wasn’t suitable for bulky fitness machines. “We are passionate that customers of the Waterside Hotel and Leisure
Club have a transformative and positive experience, every time they visit, and the recovery hub takes this to the next level, enabling us to integrate recovery into our overall offer to the club, as part of our strategic partnership with Hyperice. “We have upskilled our PTs with a
specialist CIMSPA-endorsed CPD in warm up and recovery, educating them on the importance of recovery and how to get the best out of Hyperice technology. “Our PTs are then empowered to run ‘recovery workshops’ for their PT clients and the wider gym community
at the club. “Our PTs tell us that incorporating a recovery session in their offer differentiates their services from other fitness providers, as members are intrigued and excited by the recovery zone. It also gives our PTs a new way to engage and get chatting to potential new clients.” YOUR Personal Training and Hyperice will be rolling out the recovery hub offer to more operator partners, putting recovery front and central to their overall wellbeing vision. Alice Hulley, leisure director at Waterside Hotel and Leisure Club, added: “Recovery technology is no longer just for professional and elite athletes; it has every day benefits for our customers. “We know our members have enjoyed learning about the benefits of Hyperice from the YPT personal trainers’ free workshops, and are actively using the equipment both pre and post work outs. “For us, the Hyperice Recovery Hub ticks all the boxes; it is adding value to an unused space, our customers feel valued by the investment, and it also generates a further secondary spend, as we additionally sell Hyperice products to our customers to use at home.”
Advertiser’s announcement
Matrix Fitness introduces a new immersive cycling experience MATRIX Fitness, one of the world’s fastest-growing commercial fitness brands, have launched their Virtual Training Cycle, an immersive training experience that delivers exclusive programmes, streaming of music, movies and shows and access to instructor-led content on the gym floor to boost user experience. The high-performance cycle features a 22” touchscreen with app-based interface similar to other touchscreen consoles in the Matrix cardio portfolio. The inbuilt Matrix-exclusive programmes include the 20-minute Sprint 8 HIIT, Virtual Active forward-motion HD destination footage and Target Training which tracks watts, heart rate, RPMs, distance or calories. Users will stay motivated by gauging progress through engaging graphics and intuitive colors and also have access to iFIT® live and on-demand experiential studio and outdoor workouts. “The Virtual Training Cycle is the best upright bike on the market and gives members the same riding experience as a class but at a time that best fits their busy schedules,” said Rob Knox, product director for Matrix. “By listening to our customers, we discovered their users wanted a variety of content and options to keep them engaged. “Better yet, the on-demand workouts provided through our partnership with iFIT, paired with our Matrix-exclusive content, will ensure that riders feel they have a new way to ride every time, at just the touch of a button.” The Virtual Training Cycle is precision-engineered
with a freewheel design featuring magnetic resistance, intuitive four-way adjustment, a contoured seat and multi-position handlebars that simulate the feel of real road riding. “The Virtual Training Cycle brings together the experience of a group cycling class and familiar operation of standard cardio equipment into one,”
added Rob. “Both users and gym owners alike will appreciate the continuity of our user experience and connectivity capabilities across all of our equipment on the cardio floor – ensuring a unified aesthetic and an intuitive and engaging experience for all.” www.matrixfitness.co.uk