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01 Front Cover

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02 contents

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02 menbur

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04 Manas

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Manas WHAT is Manas and what about its mission? From 1956 to the present day, Manas has evolved from being a small cottage-industry business to being an important and successful company. Located in Montecosaro in Macerata province, it specialises in women’s shoes and casual unisex footwear and accessories.

products in over three thousand multi-brand shops worldwide. Manas has 110 direct employees (but some 2,500 people work in allied industries) and it sells 70 per cent of its products abroad. As far as exports are concerned, 35 per cent of Manas’ turnover comes from EU countries, 15 per cent from Russia and the remaining 20 per cent from the Unites States, Japan, Israel and China. What are you planning for the future? Can you give an overview about Manas’ next steps? Creating value for customers is the challenge that overrides all the Manas strategies linked to products and the brand name. This strategic side of the business is known as the Value Project. It exists in the international dimension of the brand (present in 44 countries) and has enabled Manas to open 92 sales outlets including single-brand stores, shop-in-shops and corners throughout the world, with ten more sales outlets to be opened by the end of 2010.

Great attention is paid to quality, creativity and ethical business practices - the three distinctive features that have contributed to the company’s expansion and success. Cleto Sagripanti, Manas CEO, said: “We’ve made innovation the focal point of our business and for us, innovation means constant commitment both in terms of the product and in our service to customers.” Can you explain Manas’ retail project in figures? With a turnover of 70 million Euros in 2009, a production capacity of 1,500,000 pairs of shoes every year and showrooms in New York, London, Barcelona, Marseilles, Brussels, Amsterdam, Moscow, Monaco and Milan, Manas has 32 single-brand stores (four in Italy, eight in Korea, 12 in Russia, five in China, two in Romania and one in Martinique) and it distributes its 4

Rob Sewell: 07774 722757 Chris Dent: 07769 694463

Cocoon partners Olympic house (CWF), 317-321 Latimer road, LONDONW10 6RA


05 Hush Puppies

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Hush Puppies FOR Autumn Winter 2011 Hush Puppies lives up to its name as the leading casual shoe brand. FOR Autumn Winter 2011 Hush Puppies lives up to its name as the leading casual shoe brand. The 1958 Collection is a true celebration of Hush Puppies heritage, taking inspiration from the brands archives to re-create some of their classic styles. The 1958 Collection brings forward Hush Puppies original comfort, offering a classic approach to contemporary styling. The washed suede brogues are the main star of the men’s 1958 collection and the ladies are all inspired by the man tailoring look. Maximizing on Hush Puppies heritage, this vintage inspired collection is a true reflection of how the brands values of comfort are never compromised by styling within Hush Puppies. For AW11, Hush Puppies continues to develop its successful Body Shoe and launches its sister product ‘ Twist to Tone’, a revolutionary all in one interval training shoe. The product features a heel which twists; in normal mode the shoe provides stability when the toning sole function is not desired. Turn the heel 180 degrees and it becomes a toning shoe.

Wearers will be able to log on to the Hush Puppies website and download a training program, in order to build up their fitness levels gradually. This revolutionary concept has been incorporated into a knee high boot, fur trim ankle boot as well as a Mary Jane and trainer style shoe. The styling of all these means that there is no need for ladies to carry two pairs of shoes with them, as Twist to Tone combines both a casual and training shoe into the one. Hush Puppies latest offering of ‘Twist to Tone’ is a complete design innovation within the wellness market and places the brand at the forefront of this trend with this first to market product.

Sales: UK - Contact: Andy Cockayne T: 02078600100 E: andy.cockayne@wwwinc.com Ireland - Contact: Selena T: 07921888137 E: selena@magillhenshaw.com www.hushpuppies.co.uk

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06 GDS

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07 GDS Global

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08 Glass footwear

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09 Glass footwear

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10 Daisy roots

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11.Daisy Roots

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Daisy Roots DAISY Roots is the UK’s leading manufacturer of soft leather shoes for babies, toddlers and young children. Our collection is designed and handmade in Northamptonshire using chrome and formaldehyde free leather. DAISY Roots is the UK’s leading manufacturer of soft leather shoes for babies, toddlers and young children. Our collection is designed and handmade in Northamptonshire using chrome and formaldehyde free leather. Our range includes gorgeous designs for little boys and girls and is available in sizes to suit newborns to children of up to four years old. A pair of Daisy Roots shoes makes the perfect gift and impulse buy, and our designs are also available in an elegant gift box. To help your customers browse through our range we are offering a free display stand to all our customers when they place an order for 50 or more pairs. To help toddlers as they find their feet, all Daisy Roots soft leather shoes have a non slip suede sole, and feature an elasticated ankle so that no matter how active the child our shoes stay on. The trade price for a pair of Daisy Roots shoes is £8 with a recommended retail price of £16. Visit us at Top Drawer, 16 to 18 January, Stand J12 and at Spring Fair 6 to 10 February Hall 4, StandA26.

T: 01604 880066 E: sales@daisy-roots.com www.daisy-roots.com

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12 Rainbow club

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13 Rainbow Club

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Rainbow Club

The Colour Studio

LOOKING for shoes and bags in that special shade? Want to look good from top to toe? For a couture colour matching service look no further than The Colour Studio at Rainbow Club to find pure expertise in hand dying satin shoes to any shade at all. From lipstick red to sky blue, from emerald green to sunshine yellow, it's easy to get the colour exactly right and you even get the option to hand dye to day or evening light.

The Colour Studio is perfect for special occasion dressing, for weddings, proms or parties, offering the ideal solution for top to toe dressing, and with the fabulous selection of shoes and bags available from Rainbow Club, there is something for every style. See the collection of elegant and stylish shoes and bags at www.rainbowclub.co.uk and view The Colour Studio in action.

www.rainbowclub.co.uk

View the collections on line at www.rainbowclub.co.uk and at www.mycolourstudio.co.uk. Stockist Line: 01392 207040 13


14 ISPO

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15 Laura West

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LAURA West of the Society of Shoe Fitters looks at how up-skilling staff can help independent retailers face the challenges of 2011. An important goal for us over the next year is to make sure that shops who offer a quality shoe fitting service get the recognition they deserve. It is not appreciated that some shops go over and above what is required - but as far as we are concerned it is a moral obligation, even if it is not a legal one. The fact is podiatrists are reporting more and more cases of children with foot problems, and this shows that many parents are obviously not prioritising a good fitting when it comes to buying shoes. This is bad news, because damaging the feet is a slow process and by the time it is clear that something is wrong it is often too late to easily repair the damage. Another issue is the fact that many parents are now choosing to buy their children’s shoes online - mostly because they believe that it is cheaper, but this is not necessarily the case. After all, with internet purchases, if the shoes don’t fit then you either have the expense and hassle of sending them back, or the child will wear them even if they are uncomfortable because they like the shoes. This wouldn’t happen if they were properly fitted in store - and what cost do you put on your children’s feet? Because that is what’s at stake. Of course there is a place for online sales - it is an important market place - but I do believe that any site selling children’s shoes should carry the right warnings. Just putting up instructions on how to fit shoes at home is not good enough. This will only scratch the surface of the skills and experience needed to do the job properly, something you can’t expect members of the public to be able to do. This is why something like the SSF qualification is so valuable. The vast majority of people who complete our course then go on to sign up the rest of their staff as well - so the benefits are obvious. My advice for retailers for 2011 would be to stay

positive, to try to gain more knowledge in every area of your store and be prepared to think outside the box. Most importantly, if your staff have fitting qualifications, then don’t be afraid to shout about it - be proud and let your customers know!

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16 Society of shoefitters

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17 BoBux

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BOBUX - Doing what comes naturally Mother Nature has it right; bare-feet are best when little feet are growing. However, that’s not always possible in today’s world. Bobux is the next best thing. Bobux is a story of nature and nurture. We understand children and what they need at different stages of their development. Every item in our range has been designed according to the laws of nature and is made from only the finest natural materials. Bobux shoes support and enhance every small step of a child’s development, from newborn to crawling, learning to walk and finally racing around the living room and jumping in puddles. Little feet go through an amazing amount of change from birth, right up to around four years old. The best thing for tiny toes and muscles as they learn to flex, grip and balance is to be free from restriction, but also supported in ways designed to help healthy development at each stage. Bobux created the world’s first soft-sole elasticated shoe for babies in 1991. It was the original little leather shoe that parents fell in love with because they stayed on and babies didn’t want to take them off. It was inspired by our New Zealand way of life natural, free and fun. The Bobux i-walk range features soft leather uppers and super flexible soles that allow a toddler to continue

walking as nature intended but with the gentle protection of soft leather shoes. We pay special attention to ease of fitting, flexible adjustments and fun, practical designs in shoes, sandal and boots. Bobux, the natural choice for healthy little feet. Contact: Jackie Crocker, Bobux Europe Ltd, call: 020 8543 1910. e-mail: info@bobux.co.uk or visit: www.bobux.com.

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18Bearpaw

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19Bearpaw

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20 pure

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21 cybertill

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Is your retail system, or lack of, leaving you exposed? By Ian Tomlinson, Executive chairman of Cybertill AN integrated, multi-channel solution can protect and drive your business, in real-time. Managing multi-channel retail: Today’s footwear retailers face the challenge of operating a number of sales channels – stores, online and mail order. To achieve efficiencies and deliver customer service, it is critical to have a universal retail system that manages all channels as one coherent business. The integrated solution: For those yet to make a leap to online, when you do it is critical that online is integrated with your store(s). When retailers use a single customer and product database to link their channels, customers can order online and collect in-store, or order in-store and have their goods delivered through e-commerce fulfillment. An integrated system also makes it easy to foster loyalty and maintain customer relationships, regardless of channel. There are cost savings to be gained, too, from reduced stockholding as it is no longer necessary to segregate web, mail order and store stock.

Real-time data access: In a fast-moving market, retailers need access to live trading data, at any time and from anywhere. This is the only way to judge true business performance and to respond as needed. Transmitting sales and stock data overnight by polling has become an outdated process, and one that puts the modern footwear retailer at a disadvantage. Reach the nation: If you are yet to go online an integrated system will help you manage all sales channels simply and efficiently and of course it will open up your business to over 50 per cent of the adult population in the UK who now shop online.

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22 Art

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23 Art

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24 Amaort

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Amaort AMAORT is an exciting and unique collection from Japan that brings a whole new meaning to wellies and rainwear. Not sure of the weather - boots or shoes? Take both. Roll up your boots and carry them in your bag for later. A ‘roll up’ wellie in 26 colours gives an enormous number of options and versatility to a normally mundane product. These colourful boots can be carried in your handbag, buggy, to and from work in their own bag pack and are an absolute must for the festival market. Blue to green, fuscia to pink and lime to apple - we have all colours covered. Light in weight for ease of carrying, these boots by Amaort roll down and are self contained in their own strong water resistant bag. Carry them in your back pack for festivals, hand bag for around town, to and from work or under the buggy whilst out shopping. Not certain about the weather, will it rain or not, then take these boots with you and you will be covered for the whole trip. Complete with their own draw string bag, removable in-soles and its own care kit these boots are a first aid kit for the rain. Never get caught out again!

Rob Sewell: 07774 722757 rsewell@blueyonder.co.uk Chris Dent: 07769 694463 chris.dent@cedsalesandmarketing.co.uk Cocoon partners Olympic house (CWF), 317-321 Latimer road, LONDONW10 6RA

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25 El Natrulista

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26 Mel

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27 Mel

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28 Legero

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29 Legero

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30 Chatham

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31 chatham

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Chatham CHATHAM Marine has launched exciting new models and innovations within its summer 2011 G2 Professional range. Established in 1989, Chatham is renowned for its high quality marine inspired clothing and footwear. The brand is perfect for outdoor and sailing fans and those aspiring to the nautical look. Part of the family run Stuart Marsh Group, Chatham’s marine influenced footwear combines very British styling and traditional craftsmanship with innovative and durable materials. The G2 Professional range bridges the gap between technical performance footwear and style. Using professional fabrics and materials, they offer everything needed from a sailing shoe - being comfortable, light weight and hard-wearing - whilst attractive enough to wear every day. Designed to be the most durable deck shoes money can buy, all models in the range come with a two year guarantee, a first for the UK footwear market. Two key new styles in the men’s G2 Professional range are the Schooner G2 and Sloop G2 deck shoes. The Schooner G2 features premium waxy leathers and nubucks with mesh panel inserts and rust proof eyelets with rot proof threads. The shoe has a unique lightweight sole unit made from sticky rubber and suction pads that provide the ultimate in on-board grip. There are water channels in the sole unit, which will extract water and provide added stability.

A new phylon mid sole with a full length padded footbed provides exceptional comfort thanks to its flexibility and cushioning. The top selling men’s styles - Kayak G2, Classic G2, and Gaff G2, are available in new colourways and for convenience, many of the new styles feature machine washable leather. Chatham’s women’s collection has an added femininity this season. Particularly stand out styles are the new Crest G2 deck shoe, and the Sydney G2 mule. Following the success of Pacific Lady G2, Chatham’s number one selling women’s shoe, the style is now available in a wide range of on trend colours. Across the women’s range red, navy, powder blue, jade, rose and white feature heavily. For trade orders please call: 0845 2700 217.

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32 & 33 Neosens dps

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32 & 33 Neosens dps

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34 Boutique

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35 Acid

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Is imitation the best form of flattery? Not if it costs you your livelihood! By Dids Macdonald, chief executive at ACID (Anti Copying in Design) IT IS a truism that in the economic downturn there have been some nasty by-products, including an increase in copying. Like street crime, this increase is fuelled by a need to make money - fast. Copycats will seek a quick route to market by ripping off original design, rather than commissioning it and buyers will undercut suppliers. The good news for those design-led entrepreneurs in the fashion accessories sector is Prime Minister David Cameron’s announcement of a review of the UK’s intellectual property framework. So if your business has suffered from IP theft, then now is your turn to shout out loudly! Close to the heart of most SME’s is the cost and complexity to SME’s of accessing services to help them protect and exploit their IP and this will be covered in the review. Every successful fashion item has been designed and intellectual property (IP) in design has great value for the UK economy, provided it is properly protected from IP theft. The UK fashion industry has some of the best designers in the world and the UK is increasingly earning more from fashion designing than from production.

So what can designers do to help themselves protect their designs? For a start, knowing and understanding the various laws that protect designers is a key strength. Another simple starting point is to sign, date and keep all design drawings, including any initial sketches and at key points during the design process. Also - if you don’t want to be copied, use your website and marketing material to say so! The IP review is a welcome initiative which I hope will focus on a relevant and robust framework to encourage IP creators and ensure that protection and enforcement are key priorities. For the majority of the UK’s SME’s the costs and difficulties associated with enforcing IP infringement are prohibitive. Bringing IP to the top table as a mainstream UK policy and significant contributor to the UK’s growth and recovery will be a welcome boost for UK businesses.

So why is there such an unrelenting tolerance to copycat fashion? Maybe because it is fuelled in our own back yard by those who rush to market with copies because they will rarely be challenged. Well, the tables are turning and more and more major players are using increasingly aggressive methods against those who steal their most coveted designs. The creative industries sector, in which fashion plays a key role, contributes 8.2 per cent (£118 billion) of the UK’s GDP. According to the CBI this is expected to continue to grow by an average of 4 per cent a year. At a time when the knowledge economy will play a key role in economic recovery, there has never been a better time to promote the importance of intellectual property within the fashion industry.

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36 art kids

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37 ARA

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THE Ara brand is well known for its comfort values and wherever evolution takes the brand, the cornerstone features of good fit, comfort and generous last shapes will never change. Identifying the customers’ needs has been vital to Ara’s success and the use of Goretex has become a major part of Ara’s collections. Ara make walking shoes and boots for rugged use, but they also make a city range of Goretex lined shoes and boots to meet the growing need for smart waterproof breathable shoes and boots. The Ara brand is becoming the high class product with performance leathers and materials with stylish classic fashion. Timeless styles that afford the wearer a long term commitment of comfort yet still looking stylish. Memory foam insoles are becoming the norm for Ara creating a tailor made footbed for each wearer. It is as if the shoe becomes as individual as the wearer Ara’s second brand Jenny by Ara, has grown into a more fashion oriented brand that provides excellent value for money, but never loses those cornerstone comfort qualities. Being a fashion follower, means that Jenny by Ara continues to aim for the lady who still wants the style but not at any price to her comfort. For example, in the current collection there is a range of a platform courts that look great and is spot on for Jenny customers, yet using Ara’s principals of comfort, the platform is flexible. Thus the wearer continues to have fashion shoes that she wants to wear. For everyday wear, pumps, moccasins and casuals all continue these themes of feeling great on the foot and looking great on the foot. Tel: 01603 741867 Email: enquiries@ashton-associates.com 37


38 Cushe

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39 Paul Green

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40 Dominion

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41 Dominion

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Dominion WITH a longstanding and distinguished history in sheepskin and leather apparel the skilled team behind the Dominion brand has been responsible for producing some of the finest clothing and footwear from New Zealand. Parent company, Canterbury Leather International, has over 35 years experience in creating some of the most iconic sheepskin products in the world and this knowledge has been translated into the high quality footwear and apparel items in the Dominion collection. The superior quality of the Dominion sheepskin and leather brand highlights the attention to detail and care of creation given to each product. The finest quality materials are sourced, the very best in genuine twin-faced sheepskin for instance. This wool lets air circulate and is supremely helpful in providing natural moisture control, transferring any dampness to the outside (where it harmlessly evaporates). All boots are made to hold their shape as easily as they hold the warmth. The strong heel has carefully fitted reinforcement and the luxurious insole makes stepping inside an incredible experience, each and every time. Dominion prides itself on an approach to craftsmanship and luxury that is shaped by New Zealand’s unique ecosystem; a rugged environment requiring an adaptable, resolute mindset. Dominion believes that what you choose to buy today should be what you choose to wear in years to come. We believe that encompassing comfort and perfect style are two ideals not mutually exclusive. The Dominion Autumn/Winter 2011 collection is being showcased at Bread and Butter in Berlin from 19 to 21 January 2011. Visit the Dominion team in the Style Society Hanger on stand 12.4. UK Sales Agent – Tigger Baister T: 07886 381 971 E: tigger@livevibe.co.uk www.dominionnz.com

Godiva

Artimes

Asteria

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42 Algeos

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43 Klaveness

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Klaveness NATURE inspires Klaveness and wearers feel the difference. You know how it is. Everyone seeks great shoes at affordable prices and it takes deeper inspection to see if this stacks up. Take a good look at Klaveness footwear. The company offers something unique. Clean lines, carefully selected materials and superb design stem from a Scandinavian urban influence. Whilst cherishing its Nordic roots, Klaveness is now an international company. Winston Johnson, Klaveness UK, managing director, said: “Our customers demand the best in both comfort and style. “Our shoes have to fit the bill. We invest in the technology and materials to really deliver.” Klaveness developed fashionable footwear with guidance from foot specialists. This means ‘healthy footwear’ features are built-in. Experienced podiatrists such as Jayne Evans recommend Klaveness footwear - she said: “It’s easier when I recommend shoes that will look great as well as provide essential benefits. “In the past, clients were reluctant to use footwear that didn’t look good - even if I told them it would help.” Broad heels, firm heel counters and shock absorbing, lightweight soles that flex in the right places - all are design principles at Klaveness. Our shoes offer support and pressure cushioning where it is needed. Shoes feature wide fittings and supportive comfort insoles. Winston added: “Klaveness is a household name in Scandinavia, and we are now expanding our presence in the UK. We are looking to support an increasing number of outlets.” For more information contact: Klaveness UK, 6A Church Lane, Narborough, Leicestershire LE19 2GL. call: +44 (0) 116 286 6067, e-mail: klavenessuk@btconnect.com or visit: www.klaveness.no. 43


44 Maruti

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45 Maruti

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Maruti ESTABLISHED in 2007 by an international design team, Maruti has been created for the young professional who loves fashion. ESTABLISHED in 2007 by an international design team, Maruti has been created for the young professional who loves fashion. With its slogan ‘The World at my Feet’, this shoe brand represents not only new graduates at the dawn of a great career, but also fresh opportunities and possibilities. The brands focus is on ‘work and play’ creating styles that can be worn for both business and pleasure. The women’s collection is primarily boot-based and features a good range of heels in leather and suede options with buckle detailing. Along with a strong western theme, we also see on-trend slouchy flats and biker boots with a feminine touch. For men we see a wide selection of heavy duty work boots along with laced casual shoes in soft leather. Due to its success last season Maruti continues with a selection of ‘washed’ styles; the product is washed in a machine, then oiled and brushed to give a unique vintage look. Maruti is showing at Moda, 20 to 22 February 2011, Stand: X10.

For more information please call +44 (0) 20 7089 9465. 45


46 Diary Dates

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47 Petasil

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48 Manas

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The One