The One - Buyers guide 2015

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04 shoe fitters - proof

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Become a professional... ...show you care!

NATIONAL Shoe Fitting Week takes place the week commencing March 28 2015 – the week prior to Easter – and is a promotion for all shops and clinics to join in and network with one another.

The Society of Shoe Fitters has also created a new course to encompass health professionals, so they too will learn what goes into footwear, how the industry works and the importance and bearing footwear has on health, so in turn they educate those they are treating about their footwear.

It is time for many to stop burying their heads in the sand hoping things will get better.

They won’t unless we all make a concerted effort for change. What are you waiting for?

Contact the Society of Shoe Fitters at www.shoefitters-uk.org or email: secretary@shoefitters-uk.org to get involved.

Become a professional ... ... show you care! www.shoefitters-uk.org

Laura West

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THE MARKETPL ACE FOR LEADING BRANDS IN T E R N AT ION A L FA SHION T R A DE SHOW | 19 – 2 1 J A N 2 0 15 www.panorama-berlin.com

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14 superfit ad

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15 Legero ad

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Managing your b the most from s

By Ian Tomlinson, Cybertill VISITING trade shows need not mean hassle and precious time away from your shop.

With the right tools you can re-order products when meeting existing suppliers, add new suppliers and products to your store’s stock control or EPoS system and check on your store’s performance all whilst visiting a trade show. How? Armed with a cloud based point of sale system, it is like carrying your business in your back pocket.

suppliers you want to see, whilst also making a note of any new ones you want to talk to.

Before visiting your suppliers you’ll want to know your figures. With a cloud based EPoS system you log on to your tablet and run some reports against each supplier.

You review category sales reports and use that to negotiate with them on better pricing.

Before you log off you then check that your staff have clocked into work and see how sales are going, both instore and online.

You send a quick Imagine this message, through scenario at a trade Ian Tomlinson your PoS system, to show. You get there the staff, about a delivery you are early to bag a good parking spot and expecting. grab a coffee and get your bearings.

Armed with a show guide and floor plan, you circle all the current

After positive meetings with suppliers that morning, you have some lunch.

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r business to get m shows You begin to raise the purchase orders in your PoS system.

After importing the product file from your first supplier, you simply need to order the right quantity of stock.

You also check your sales at the shop, you notice that your sales manager has made a great sale 10 minutes ago.

You quickly call the store, congratulate the manager, as they tell you the details of the sale.

Just after lunch you bump into the sales director from an old supplier.

After you catch up, they explain they have some over-stock on a line you used to sell.

After checking you explain you stopped selling it because they increased their prices.

You agree a price and relist it on your website.

In the afternoon you start talking to new potential suppliers. You agree to buy some stock lines from three of them.

However in two of the meetings the suppliers aren’t sure if you will meet the sales quantity to get their lowest price.

You grab your tablet and run a report showing them your sales over the last twelve months on rival product lines.

Impressed with the data and professionalism they offer you their lowest price.

Just before leaving you log on and see the store has hit target today.

You also notice the product you earlier agreed to take from your old supplier has sold 12 units online.

All in all it has been a good day.

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32 Cocoon - proof

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