Out on a Limb February/March 2017

THE TRADE MAGAZINE FOR THE UK’S FOOTWEAR AND ACCESSORIES’ MARKET

a

n o FEBRUARY / MARCH 2017 ISSUE 85

ALSO INSIDE

Showtime • Joe Browns • Ruby Shoo Footwear Brand

news

SOLE lends its support to Shine Walk participants

By Christina Eccles

ORTHOPAEDIC, performance footwear specialists SOLE supported participants at Cancer Research UK’s Shine Walk; kitting out a media team and providing an en route pit stop.

Walkers could choose from the full marathon or half marathon distance, passing some of the capital’s most famous landmarks during the night time walk and raising money for the charity’s vital research work.

To help them achieve their goals, SOLE provided kit to a team of journalists and bloggers taking on the challenge, as well as providing free leg and foot massages to walkers at the half way point of the marathon.

and colleagues affected by cancer.

UK national sales manager at SOLE James Naylor said: “SOLE likes to support charities and individuals undertaking fundraising challenges wherever possible: we offer discounts on our footbeds and offer goodies as incentives to those hard working souls who are making an effort for charitable causes.

“The idea behind the media team arose from a few of our loyal SOLE reviewers asking for extra footbeds to use in training for the walk itself.

We thought it would be fun to go one step further and create a team – well two teams in fact, one to walk the half marathon and one to walk the marathon.

“The Shine Walk caught our eye for its spirit, its strong sense of team work and the many personal stories of people walking for family, friends

“Their tales of training were an ideal way to let other Shine walkers know about the footbeds. And on the night we extended our help by setting up a

SOLE Pit Stop at the half way point of the marathon and had a team of physios giving free five-minute foot and leg massages.

“We were astounded by how busy they were – it was non-stop – and I’m guessing next year we’ll need to double our physio team.

“SOLE prides itself on helping people achieve their goals and Shine Walk is a great way to do this. Added to which our team raised over £2,000 which is a great result.”

Designer launches new collection

news Podiatrists run Christmas foot clinic for city’s homeless

page 7

3 February/March 2017

COUTURE shoe designer Freya Rose has launched her new collection for SS17, comprising both ready-to-wear and her renowned and award winning contemporary bridal designs.

Freya Rose’s signature heel, a mosaic of opalescent mother of pearl, highlights the collection in grey and ivory shades, alongside intricate bejeweled Swarovski crystals, fresh water pearls and delicate hand embroidering.

Inspired by the romanticism and exuberance of the Venetian Baroque era, indulgence and luxury are incorporated into every design.

The designs have been created in London by Freya Rose and handmade by her artisanal craftsman in Europe using innovative techniques.

A pair of King Louis XIV’s shoes and the wedding dress worn by American heiress Consuelo Vanderbilt when she became the Duchess of Marlborough will be among the objects on display at a new exhibition celebrating three centuries of fashion at Blenheim Palace. A Passion For Fashion – 300 Years of Style at Blenheim Palace will showcase unique and historic items from the Oxfordshire stately home’s own priceless collection. The exhibition will be spread throughout the palace, with displays in 11 separate locations. It will be sponsored by luxury shopping outlet Bicester Village.

After 10 successful years in business, one footwear brand owner has achieved what she set out to do – provide women with a comfortable, practical shoe. Olivia Taylor found out more.

Cocorose provides ladies with the perfect Valentine’s Day flat Cocorose London was founded by Janan Leo, who when working in London, struggled to find a practical and stylish shoe that was suitable for her day to day life.

She said: “It’s about trying to make women’s lives easier. I came up with the idea as a young woman running around London town. I was inspired by my own lifestyle and I thought there must be other women who feel the same way.”

The shoes are designed to be easily transportable, they’re lightweight and foldable and with each shoe coming with a handy bag, they’re perfect for the every day commuter.

Janan added: “There’s a real need for shoes like ours. As we multi-task more and become busy women, we need to invest in things that will make things easier in our lives, including our shoes.”

Janan started her career in the food industry which she believes has been beneficial to her creativity.

She said: “I was originally in the food industry, and I feel that that’s been an advantage.

“I’ve come at things from a completely different angle. I’ve done things that people who’ve been in the footwear industry a long time probably wouldn’t do.”

Cocorose shoes come in a variety of styles from boots and trainers to ballerina flats and loafers and with Valentine’s Day just around the corner, the best selling Farringdon Kissing Lips loafers have been brought to the forefront of the collection.

“We’ve had them in the collection for a while, and they’re one of our best sellers, I like fashion because it doesn't have to be taken too

seriously, I want our buyers to look down at their feet and smile.”

The complete Cocorose collection is available online, but Janan still thinks it’s important to have a presence in shops, with various styles from the brand being stocked in boutiques across the world.

“We only work really with smaller boutiques. We want shoppers to look at our shoes and be struck by them, we don’t want our shoes to get lost in rails and rails of other shoes.

“We have worked with larger shops – we’ve worked with Harvey Nichols overseas but the shop still has that boutique feel.

“The best place to look at all of our shoes is online, but I don’t think you can beat actually going into a shop and chatting with someone; nothing can replicate the shopping experience.”

Lecturer awarded National Teaching Fellowship DOCTOR Sarah Curran, reader and principal lecturer in podiatry at Cardiff Met University’s School of Health Sciences, has been awarded a National Teaching Fellowship by the Higher Education Academy.

The National Teaching Fellowship Scheme, funded by the Higher Education Funding Councils for England and Wales and the Department for the Economy Northern Ireland, recognises

and rewards excellent learning and teaching. Awards of £5,000 are made to recognise individual excellence and to support Fellows’ professional development.

Cardiff Met has had previous successes in receiving this prestigious award, and Dr Curran joins a succession of seven members of staff who have previously been awarded the Fellowship.

She was recognised for having a strong passion for curiosity and creativity in developing learning and teaching that is engaging, fun, memorable.

professional level that I have achieved a National Teaching Fellowship, it is a first for our profession which is even more exciting.

Her innovations include creating 3D models and evolving a hands-on approach to learning and understanding of lower limb function.

“Coming from a small profession, I feel that the impact of this award recognises a learning and teaching ethos that lies at the heart of a progressive and innovative pedagogical approach that we are adopting here at Cardiff Metropolitan University.”

Dr Curran said: “I am delighted on both a personal and

4 February/March 2017

news

The footwear industry has been urged to get behind the Society of Shoe Fitters’ 2017 National Shoe Fitting Week. Starting on Saturday April 8, the nationwide campaign allows retailers to draw attention their businesses and encourage the public to think about buying shoes – and the importance of getting them properly fitted. This year’s posters – designed by Rock Solid Graphics and Print – features a new strapline #Loveyourfeet with a Banksy feel to appeal to young people. The campaign is supported by major charities and trade bodies.

Podiatrists run foot clinic for homeless A TEAM of podiatrists from Queen Margaret University gave up their time on Christmas Day and Boxing Day to look after the foot health of homeless people in Edinburgh.

While the rest of Scotland celebrated Christmas with family at home, podiatry lecturer and lead podiatry volunteer for the charity ‘Crisis’, Evelyn Weir, along with 12 Queen Margaret University podiatry students, ran a specialist foot clinic for people who live on the streets of the capital.

The Queen Margaret University podiatrists volunteered with the ‘Crisis at Christmas’ project. The event was run by the charity Crisis, which helps single homeless people.

As well as offering some much needed foot care over the winter period, the 12-hour long Christmas Day and Boxing Day events offered homeless people services such as hairdressing and massage, as well as providing breakfast, a hot Christmas meal, and supper on each day.

Evelyn, programme leader for the BSc (Hons) Podiatry programme at Queen Margaret University, has spent the last 25 years volunteering with homeless charities, and was news

delighted that a team of enthusiastic university podiatry students again offered to support the Crisis event.

She said: “Many people who are homeless tend to walk for miles each day in all kinds of weather. However, they often don’t have access to foot health care or good quality footwear, and probably don’t have a change of shoes. All of these issues combined with the fact that they may stand around on hard pavements in the cold and damp, and have nowhere to store dry shoes and socks, can lead to significant foot problems.”

Evelyn, and her student team from the BSc (Hons) Podiatry course at QMU, provided a podiatry service for between 60 and 80 homeless people on both days. Homeless people benefitted from relaxing foot baths, general foot care treatments and advice, and the supply of new warm socks.

She added: “I was thrilled that students volunteered again to support this important project on Christmas Day and Boxing Day, and I was also overwhelmed by the generosity of our sponsors – Algeos, C&P Medical and support from senior management at Queen Margaret University.”

February/March 2017

7

HERITAGE and DESIGN

united in the new Pikolinos collection

We reinvent ourselves every season but without losing the spirit which is plain in every pair of our shoes; the Pikolinos character that can be seen in every detail, every finish and every footstep.

We’d like to introduce our winter 2017 collection which is designed to cover two parallel worlds. On the one hand, our heritage: the fusion between the urban and the artisan. And on the other, the essentials: current, functional and more stylised designs. Our goal: to bring to the street all the comfort of Pikolinos with designs that dovetail with market trends.

The new collection features Pikolinos’ craftsmanship, tradition and know-how. An urban design made up of textures that blend with each other. Greased leather decorated with fantasy backstitching and always featuring something that says a lot about our brand: our hand stitched details.

The key pieces in the women’s collection take on a certain masculine influence. Moccasins, clogs and Wallaby designs – in all heights and concepts – are the stars of the season. But we’ve also improved our casual line with the Western look that is so characteristic of our brand.

Square toes and pointed toes, chunky heels with a retro look, crepe soles, ankle boots with a sporty touch, very bulky solid soles, decorated heels, metal details, stirrup chains and loops, and all with a wealth of embroidery, embossed leather and, of course, that unique Pikolinos character.

Plus we also have a more dressed and refined line with new constructions and modelling, looking for more stylised structures in warm colours inspired by nature. These hues are enhanced by our distinctive finishes that bring out the quality of the leather.

In the men’s winter collection 2017 the sports world continues to set the trend in men’s footwear; bulky soles and light materials adapt to the sports detail cuts to create casual footwear tailored to a relaxed and contemporary environment and ideal for our customers’ everyday wear.

Our more formal shoes are perfect for everyday wear with the comfort and quality provided by our know-how and featuring new lines that define a new concept in our collection.

New more dressy looks round off our range of classic shoes with the added value of the flexibility, convenience and comfort provided by our leather.

We’ve also revamped our Airgonomics lines with colourful new models just right for the season while keeping our free-time sports look together with our comfort lines that round off our winter 2017 collection.

We will be present at the following shows: GDS- 7th-9th February - Hall 4 stand number A24 MICAM- 12th- 15th February Hall 6, stand numbers E42, E44, E52 MODA- 19th-21st February stand number F31 UK Enquiries: Russell Galliven 07917 344 143 russell.galliven@floridagroup.co.uk

Ireland Enquiries: Samantha Byrne 00353 (86) 832 1959 samantha.byrne@floridagroup.co.uk

OUT ON A LIMB C O V E R S T O RY

new SHOE COLLECTION Fall/Winter 2017

bugatti-shoes.com

A collection of unique occasion wear is on offer to retailers, thanks to a successful partnership between a supplier and brand. Reporter Olivia Taylor found out more.

Unique new collection promises something for every occasion...

WHETHER you’re at the races, off to a wedding or hitting the town, there’s sure to be something in Joe Browns limited edition Spring/Summer occasion wear collection that you’ll love.

The line comes after a successful collaboration between supplier JBI and Joe Browns. The teams have partnered up to provide the collection to retailers across the UK; from small independent boutiques to larger department stores.

Founder of Joe Browns, Simon Brown, said: “JBI have been a supplier of ours for a good few years now and they are fantastic. They saw a gap in the market for a ladies occasion wear collection so off they went to design something, and when we saw it, we were absolutely blown away.

“We’re predominantly a clothing brand – footwear is something that we’re trying to grow.

“Last year our footwear sales grew by 72 per cent, we gave the shoes more page space and it really worked.”

10

February/March 2017

The collection is full of quirky styles, and with a bag to match, each shoe this line is sure to turn heads.

The patterns range from polka dot and floral heels to bridal styles with flower embellishments.

Senior footwear designer, Catherine Timmins-Lee, added: “I don’t really follow fashion and trends, although I do keep my eye on the catwalk for key shapes, we like to think of Joe Browns as vintage with a modern twist. I go to the Far East to get the materials, and I never go with any idea of what I want, it depends on what I see. I don’t ever want to go down the high street road, that’s what Joe Browns is about, being different.

Unlike other shoes from Joe Browns, the occasion wear collection features a printed sole and a small logo on the side of the shoe.

“We’ve still gone with the Mary Jane strap because it’s something we know our wearers like, and it’s something we know works. They want a shoe that won’t come off.

“We want wearers to recognise that they’re wearing Joe Browns shoes.”

“I love my job. It’s great when you get the final product back, and the product looks great – that’s a fantastic feeling.”

Managing director at JBI, Simon Holding, added: “We’ve got the star branding on the sole of the shoe and a star on the side, to give the shoes the Joe Browns identity.

Divisional sales manager Claire Ireland added: “We want a lady to walk down the street and feel special because they’ve got our shoes on. If they see someone else in our shoes we want them to recognise that

they’re both wearing Joe Browns.

“We are looking to develop a strong independent business and welcome contact from any large or small boutiques who would like to offer a point of difference to their customer.”

The collection will make its debut at this season’s Pure, giving visitors the opportunity to buy into an established fashion brand with a strong following on a consumer level.

Claire added: “We feel this brand has great potential and Joe Browns has already seen a growing demand for footwear across both mail order and online.”

news

features

New inspiration at Moda Footwear ...

FOOTWEAR buyers can boost sales in-store this season with a range of inspiring, never-seen-before additions to the line-up at Moda Footwear.

Already established as the sector’s essential trade exhibition for men’s, women’s and children’s shoes, Moda Footwear diversifies this season with a raft of new additions.

Known to many retailers already but never before seen at the show, Hotter will debut its unique comfort concept in the aisles of Moda Footwear.

The Lancashire-based manufacturer is renowned among consumers for its comfort footwear, and retailers old and new will have the opportunity to see the brand’s new styles first at Moda this month.

Also established on a consumer level, high street favourite Joe Browns will make its foray into the exhibition with a limited edition of footwear and handbags.

Quirky and highly distinctive, the collection is an inspiring range to boost in-store style, and is available through established Moda Footwear exhibitor JBI Footwear.

12 February/March 2017

Divisional sales manager at JBI Claire Ireland said: “Joe Browns has great potential and has already seen a growing demand for footwear.

established family lifestyle brands commit to a standalone presence in Mini Moda alongside their core stand within Moda Footwear.

“We are looking to develop a strong independent business and will look forward to meeting independent boutiques that would like to offer a point of difference to their customer.”

“Mini Moda is the only UK show for quality children’s footwear retailers so it is the ideal platform from which to launch a new range to the UK,” said Michael Schlaeppi, UK agent for both El Naturalista and Art children’s ranges, both of which will show within Mini Moda for the first time.

Arriving from Italy, Candice Cooper will turn heads when it makes its Moda debut this season.

Founded in 2006 by sneaker connoisseur Christophe Siegel, the brand is characterised by creative, casual style, and the luxurious embellishment of the essential sneaker.

UK agent Garry Moore added: “Each pair of Candice Cooper sneakers is truly one of a kind with its premium leather uppers, exceptional prints, embossing and hand-worked soles.

“Moda was our show of choice because it is convenient for buyers wherever they may be located, and we are looking forward to meeting them.”

For those in the children’s footwear sector, new developments have seen

“Both children’s collections from El Naturalista and Art are new to the UK, but their adult ranges are already successfully sold by independents.

“We are looking forward to attracting more children’s footwear specialists seeking high quality products that are made in Spain with a good fit and distinctive design.”

Other footwear labels making their debut this time around include Spanish leather specialist Regarde le Ciel, contemporary Italian lifestyle brand Nero Giardini, directional sneaker brand Celdes, orthoticfriendly footwear designer Vionic, men’s footwear specialist Ambitious, Californian sneaker brand Simple, high quality boot manufacturer Oak and Hyde and Swedish clog designer Moheda.

14

February/March 2017

it’s showtime

features

Pure Premium set to inspire retailers PURE Premium is set to inspire retailers and buyers with a sold out section of over 80 coveted brands, showcasing directional pieces and distinctive designs, across womenswear, footwear and accessories over three days of unrivalled buying opportunities.

This season’s collection of premium womenswear houses over 70 diverse brands, including Oilily, Oblique, Nora Noh, Xenia Design, Isabel de Pedro, Vilagallo and Elemente Clemente including collections from Korea, Malaysia, China, the USA and Europe.

Bitte Kai Rand, hailing from Denmark, presents their innovative approach to design and knitwear, while contemporary, design-driven Chinese brand JBNY will show subtly elegant womenswear alongside their diffusion line of menswear, Croquis.

Taking inspiration from the complex ethnicity of Istanbul, House of OGAN’s-crafted creations come to life through classic silhouettes, traditional handcrafts and natural materials, while Korean womenswear brand Choiboko, renowned for

16

February/March 2017

artistic prints and patchworks with constructive silhouettes, celebrates vibrant colour and bold silhouettes.

Other designers not to be missed include Emily Lovelock, whose design philosophy is rooted in apparel that exudes elegant refinement and casual luxury. Clean lines, soft structure, crisp colour, graphic prints and playful sophistication are the signatures of the label.

Edward Mongzar prides himself on creating pieces that are ethereal and poised while Liza Veta uses natural fabrics such as silk, wool and cotton to create sophisticated pieces.

Newcomers include August Alive, Endehor Trend, iLOT, The Rasara, Demoo and Styland.

Finnish designer Marita Huurinainen will be making her Pure London debut with her designs which are created to last both in their style and material. This philosophy is perfectly expressed in Marita’s signature concepts WILD, which is the only ethical fur and leather concept in the world.

Premium collections will also shine

across footwear, with returning brands including Camper, who will present their contemporary designs which entail an individual and unconventional spirit, and Audley with a collection that uses natural materials combined with Londondesigned elegance.

Copenhagen will offer unique fashion jewellery.

Visitors hoping for something different can look to Slack London for inspiration; influenced by the Bauhaus movement, their collection highlights bold colours, colour blocking and the use of modern materials to create innovative and aesthetic designs. Arche, C-Doux, Lofina and Lola Cruz will also join the premium footwear line up this season.

Portfolio director for Pure London at Ascential Julie Driscoll said: “We are thrilled to present such a varied and exciting premium offering to buyers and retailers for the February show.

The premium accessory offering will include a variety of home-grown and European collections, as well as brands from further afield.

British brand Bell and Fox presents an effortlessly stylish and luxurious collection of bags and accessories, with a quirky twist. German scarf manufacturer, Fraas, will showcase exquisitely designed patterns and statement pieces, while Hultqvist

it’s showtime

Other premium brands presenting a range of sophisticated add-ons and integral additions will include Becksondergaard, L’(ae)telier Caesars and Carla M.

“Each season we source an eclectic mix of premium brands from across the globe that complement the offerings found throughout the rest of the show.

“To have sold out the premium section for this season confirms that Pure London presents a truly fresh and unique collection of luxury brands, not found on this scale anywhere else in the UK.” The next edition of Pure London will take place from February 12-14 at London Olympia.

For more information visit www.purelondon.com

features

For the love of shoes

‘I love your shoes, where did you get them?’ is the one question

devotees of footwear brand Ruby Shoo are often asked, and always results in a smile.

The standout designs have gained a cult-like following over recent years, which have seen the footwear and accessories brand gain a Facebook following of over 30,000 fans, most of whom are clearly devoted to their love of shoes. The term Shoo-a-holic has even been used to describe customers who own over twelve pairs of Ruby Shoos, as exposed in the recent hashtag campaign #ShowOffYourShoos.

In an exclusive for Out on a Limb, Ruby Shoo has released 18

February / March 2017

it’s showtime

details of their autumn winter 2017 collection which will be unveiled at Moda in Birmingham in February.

Renowned for exquisite fabrics and details, collection highlights include a new ribbon lace-up boot in lush velvet and a unique twist on a traditional penny loafer with a lower heel. The classic Ruby Shoo styles are present in a controlled palette of deep tones and fine detailing.

A sneak peek at the lookbook reveals heels and boots that move effortlessly from daywear and into the evening, a trend that has been seen on the catwalk in recent seasons which is sure to have a trickledown effect on the high street.

For stockist enquiries, call 01992 769 612. www.rubyshoo.com features

For the love of shoes

‘I love your shoes, where did you get them?’ is the one question

devotees of footwear brand Ruby Shoo are often asked, and always results in a smile.

The standout designs have gained a cult-like following over recent years, which have seen the footwear and accessories brand gain a Facebook following of over 30,000 fans, most of whom are clearly devoted to their love of shoes. The term Shoo-a-holic has even been used to describe customers who own over twelve pairs of Ruby Shoos, as exposed in the recent hashtag campaign #ShowOffYourShoos.

In an exclusive for Out on a Limb, Ruby Shoo has released 18

February / March 2017

it’s showtime

details of their autumn winter 2017 collection which will be unveiled at Moda in Birmingham in February.

Renowned for exquisite fabrics and details, collection highlights include a new ribbon lace-up boot in lush velvet and a unique twist on a traditional penny loafer with a lower heel. The classic Ruby Shoo styles are present in a controlled palette of deep tones and fine detailing.

A sneak peek at the lookbook reveals heels and boots that move effortlessly from daywear and into the evening, a trend that has been seen on the catwalk in recent seasons which is sure to have a trickledown effect on the high street For stockist enquiries, call 01992 769 612. www.rubyshoo.com features

The course is set for a successful future

THE signs are pointing to change within the footwear business.

Proven structures are disappearing, leaving behind gaps that need to be filled.

It is therefore all the more important to enter into partnerships in this phase, which are built on trust, reliability and continuous development.

Since the foundation of the business, CAPRICE has been signifying exactly those qualities, which are the cornerstone of successful cooperation.

Current sales figures prove that no other product on the market is more successful and achieves such good results.

With our new line for the autumn and winter season of 2017/18 comprising 200 models, CAPRICE will be combining high-quality leather and fashionable designs to create shoes

features

that are impressive in their excellent workmanship.

Feminine last shapes become little works of art, thanks to stunning leather diversity and new light-weight bases.

Straight heels will augment the overall design by a fantastic fashion effect. It is the details, which make true beauty.

This is why the new CAPRICE line will bank on little accessories such as pendants, jewellery parts and zippers in shiny silver and gold, to enhance the appearance of our shoes.

Warm shades of maroon and cognac will form a colourful contrast to the dominant neutral and dark colours indispensable this autumn.

Velvety suede, expressive patent leather and super soft nappa combined with the unmistakable close CAPRICE fit will create an impressive walking sensation.

The newly introduced CAPRICE Premium“ product line gives a perfect impression of how classical elegance and contemporary styles can merge.

Long-shaft boots with decorative elastic elements will caress your legs and feet like a second skin.

With their discreet highlights, these models prove that glamour and high wearing comfort are perfectly compatible.

Overknees are celebrating a triumphant comeback, offering the ultimate in leather experience.

Clever use of material combinations will result in new quality optics, giving formidable expression to the wide range of leathers.

Leather as a noble natural material perfectly reflects the essence of CAPRICE. Its breathability and incomparable softness makes for a superb running experience. In addition, leather withstands great stresses and returns to its original shape after wearing.

it’s showtime

Every pair of CAPRICE Premium shoes ensures ultimate leather wearing comfort and makes this unique natural material appreciable in a special way.

Athleisure remains one of the key trends in 2017, and it will be interpreted by CAPRICE in a unique way with stylish designs and fresh materials. On a light basis, preferably in white, a look emerges that is both urban and trendy.

Perlato effects in leather processing will provide additional highlights, without losing the sporty look.

February/March 2017

21

Adventurers conquer the city with cool footwear ...

THE new Superfit Collection is structured around three focal themes: “Urban Casual”, “Street Sports” and “Winter Fun” – and this includes even the very young, for first-steps footwear has never been as stylish and comfortable (many new widths): “In 2017/18, we plan to launch six new product groups but have also updated the entire Collection: all product groups are now fresher, trendier and feature more sophisticated technology,” said Rudolf Hampl, managing director of Superfit. “We offer exciting and functional styles for boys and girls in any age segment, from babies to teens.”

Premium Collection SUPERFIT + VIOS Superfit now offers a special premium product: Superfit + VIOS is the sum total of its unique materials. To tan the leathers for this product line, vegetable substances derived from renewable tanning agents (e.g. Mimosa from acacia bark extracts) are used on an exclusive basis.

The new product line is distinguished by close cooperation and development of the leathers with partners that fulfil these strict requirements with respect to both the content of potentially harmful substances and production conditions.

Vegetable-tanned leathers are very well tolerated by the skin and moreover particularly breathable. The entire Collection boasts vegetable-tanned lining leather. This leather is not dyed artificially; rather, the natural colour of the lining leather is solely due to the tanning process.

The animals used for the hides come from certified European

features

sources. All shoelaces of the Collection are made of Tencel, a natural fibre extracted from wood. These shoelaces are devoid of chemical additives, protected by worldwide patents and manufactured with a special focus on sustainability and ecofriendliness.

Street Sports is high on the agenda the whole year round – shoes for any weather and any time of day that make youngsters feel good both at school and during leisure activities. The range of models extends from first-steps footwear for toddlers to sporty low-rise shoes for older kids.

Urban Casual is an outdoor focus for those cooler days in the open air that are so ideally suited for exploring the city. These shoes are very casual and partly feature deep sole profiles to ensure firm grip. From low shoes to mid-cut models and high-cut boots, this product group offers lots of novelties for younger and older city ramblers.

Winter Fun focuses firmly on the cold months – this is cuddly-warm, weatherproof winter footwear with a fresh, modern slant and many new, visually appealing details, such as star motifs on the soles for playful girls. Warm inner lining and GORE-TEX® functionalities ensure good fun despite chilly temperatures.

Kool 4 Kids and Kids at Moda

February/March 2017

23

AW17 FRODDO – Every step is your story FRODDO creates premium quality children’s footwear in sizes 17–42.

ensure that FRODDO shoes are comfortable to wear all day.

FRODDO has 70 years’ experience in the shoe making industry and our designers continue to create stylish and comfortable footwear using the highest quality natural materials.

The new AW17 collection features a rich palette of warm, deep autumnal colours such as Bordeaux, purple, bronze, silver, a range of browns, blues and greens, fun multicolour, muted yellow and pink. Exciting leather finishes include python prints, shiny, glitter and textured leathers, silver/grey crackled and district check effect. New patterns include emojis, flowers, polka dots and camouflage.

Our factory, Ivancica, is eco friendly and uses the latest technology, plus the materials we use are 100 per cent recyclable. We use only vegetable dyes and no harmful, toxic materials and no chrome V1 compounds in production.

FRODDO shoes are anatomically designed and all have arch support and breathable membranes. We offer a choice of linings and insoles ranging from textile, soft leather through to wool and sheepskin.

The generous ankle padding, heel support, soft leather and linings

Our best selling FRODDO Soft Sole range is available in sizes 19 – 30 and a wide choice of colours.

These feature a unique, patented FRODDO flexible sole perfect for young walkers. They offer a dual fitting (Unique Fit) by means of an additional insole which can be easily removed to create extra

room for chubby feet. The 100 per cent breathable, anatomically shaped insoles mould to a child’s feet ensuring maximum comfort, increasing foot stability and preventing foot roll.

The FRODDOTEX range of shoes and boots use FRODDO’s waterproof, breathable membranes to provide 100 per cent protection. All FRODDOTEX styles have leather uppers and come with a range of linings – textile, wool and sheepskin.

FRODDO Prewalkers are beautifully soft and delicate little shoes with non slip outsoles available in vibrant colours. Environmentally friendly and made from 100 per cent chrome free, vegetable tanned leather they protect the feet and allow optimum, natural development. Two new eye-catching designs have been introduced this season featuring

FRODDO will be showing their AW17 collection at: MODA • NEC Birmingham • 19-21 February 2017 • Hall 17 Stand H41 GATWICK SHOW • Holiday Inn • Gatwick • 26-27 February 2017 BRISTOL SHOW • Holiday Inn • Bristol City Centre • 8 March 2017 features

Kool 4 Kids and Kids at Moda

flower, animal and smiley face appliqué motifs.

Our new expanded Back To School range is available year round, providing stylish, durable and comfortable school shoes for both boys and girls.

The popular FRODDO B2B online shop continues to grow and the new SS17 stock is available now.

FRODDO AW17 collections will be on show at: n MODA, NEC Birmingham on stand H41. n Gatwick Show, Holiday Inn, February 26 – 27. n Bristol Stockroom, Holiday Inn Bristol City Centre, March 8.

We look forward to seeing you.

www.froddo.com www.KidsNewShoes.com E: info@kidsnewshoes.com M: +44 (0) 7796 766669 T: +44 (0) 1707 888388 February/March 2017

25

retail + business solutions

Changes at the Children’s Foot Health Register ...

The change in administration has numerous added benefits.

Contributors no longer have to pay VAT as this will be part of a not-forprofit organisation and will be able to offset their subscription against tax.

The register has been heavily financed by Clarks over many years in a bid to keep foot health and fitted shoes in the minds of parents.

The site ranks highly with Google Search and without Clarks’ continued investment, the site could not survive with a 90 per cent deficit in income for the administration.

Rather than take the decision to close the register, the committee looked into who would be best suited to grow the registration and benefit existing advertisers.

They invited The Society of Shoe Fitters to take over as the society is known to work with quality brands, quality retailers and quality people, as well as running high-profile campaigns aimed at educating the public, lobbying the government and assisting retailers.

Consumers, despite many buying online, still want to know who is prepared to offer a fitting service, therefore any shop selling Start-rite, Clarks or Hush Puppies should have a listing to promote themselves.

26 February/March 2017

overseas quality brands, will be featured on the site which will increase their brand presence and their commitment to children’s foot health.

THE Children’s Foot Health Register is changing its strategy and there are now lots more opportunities to get involved for anyone involved in fitting and selling children’s footwear and other products like socks, polish and school uniforms.

There are also a large number of shops selling a variety of continental brands (using the country of origin and varying last shapes to give them a choice of fittings) which also provide an excellent fitting service and they will now qualify to be included on the register.

We, therefore, encourage all shops selling a children’s brand in fittings, or four or more continental brands and offering a measuring/fitting service, to apply to be a part of this fantastic promotional vehicle. It will be the best value advertising spend.

Children’s Champions will also be created for a nominal amount.

Quality brands like Startrite, Hush Puppies (maybe a return from Clarks in the future) as well as

Everyone will be eligible to receive free posters for National Shoe Fitting Week, have access to a quarterly newsletter, as well as an annual certificate and door sticker – plus they will receive a discount on professional training from the SSF and online assistance with any queries.

Can you afford to be overlooked? Get involved, what’s not to like?

If you supply or retail children’s footwear or products and would like more information please contact the secretary: Laura West, secretary, The Society of Shoe Fitters and The Children’s Foot Health Register c/o The Anchorage, 28 Admirals Walk, Hingham, Norfolk. NR9 4JL T: +44 01953-851171 T: +44 01953-851190 Email: secretary@cfhr.co.uk

Do not miss the footwear event of the year...

THE Footwear Industry Awards is the prestigious annual awards programme for the footwear industry, designed to celebrate the achievements of the past 12 months.

Have you booked your place yet?

Taking place on the 19 February 2017 (after the first day of the Moda show) at the National Conference Centre, the Footwear Industry Awards will see the top footwear brands, retailers and individuals of the past 12 months recognised at a stunning awards event attended by the footwear trade.

The industry has once again shown its support for the awards by engaging with the entry and voting process, with an unprecedented number of participants.

The winners will be announced on the night from the shortlisted companies in each category as voted by the footwear industry, which can be viewed at www. footwearindustryawards.com Hot off the press Organiser Datateam Business Media is delighted to announce that Stephen Karl, elite Londonbased magician, mindreader and hypnotist, will be entertaining the audience after the awards presentation and throughout the night.

Stephen travels all around the world performing magic and comedy for every kind of event imaginable, and has been invited to perform for some of the worlds biggest companies, members of the British Royal Family and many celebrities. retail + business solutions

Book now to avoid disappointment Tickets are selling fast, so booking late isn’t an option! If you have not yet reserved your tickets, make sure you contact Sue Wiseman at swiseman@datateam.co.uk to reserve your place.

Alternatively, you can fill in the online booking form at www. footwearindustryawards.com Tickets include: n Cocktail reception. n Three-course meal with fine wine. n Awards presentation for outstanding achievement. n Guest Host Ryan Philpott n Gold and Black charity fundraiser in aid of Melanoma UK & Footwear Friends. n After dinner entertainment from Stephen Karl. n Networking with peers, press, friends and colleagues.

There are a small number of sponsorship opportunities still available, so if you would like to increase your brand’s profile at this key industry event, contact Sue Wiseman on the details above.

Don’t forget to follow us on Twitter at @FootwearToday #FIA2016 For more information

Alluring AW17 designs from heritage brand LOTUS, the UK’s oldest footwear heritage brand, offers the latest highly covetable autumn winter 2017 collection.

romantic ruffles and grandiose glitter are enhanced with fascinating finishing touches and decorative buckles for the discerning Lotus lady.

Discover the indulgence of embellished ankle boots, resplendent stilettos, cosmic themed court shoes and the fanciful flurry of co-ordinating handbags.

Highly accessible, casual styles champion the latest fashion themes of everyday-active, infused modernday retro and classic heritage to enrich the entire Lotus collection, creating key daytime staples which are destined to transform a wealth of everyday looks. Complete your seasonal story with the latest enchanting autumn winter styles from Lotus.

Arresting contemporary design themes are depicted across highlywearable shoe-boots, evening shoes and enticing over-the-knee styles, to conjure effortless feminine elegance and ensure significant on-shelf appeal.

Daring concepts in luxurious textiles such as alluring animal prints,

See the Lotus autumn/winter 2017 collection at the MODA show on February 19 – 21 at the NEC in Birmingham – stand D20.

New season styling from Ravel for AW17 THE sensational AW17 range from Ravel brings an assemblage of sumptuous boot and shoe styles.

This season is all about texture, detail and a rich colour palette for chic day-to-night.

Channelling an urban vibe, the new range encapsulates a textural patchwork of materials and a rusty palette of rich browns.

Dipped metallics, brush-off effects, coloured reptile skin prints and luxe leathers are combined to create slouchy silhouettes in the form of knee high boots, squared off heels with chunky units and heeled brogues.

A baroque influence reigns supreme in the form of opulent materials and antique finishes; the effect is rich and lavish pointed toe courts, ankle boots and platform heels.

of western, combining panelled and quilted uppers with high gloss patent finishes.

Front zip closures, full length lacing and studwork are crafted to create fierce biker and military boots, finished with cleated soles and ‘v’ throat shapes to the front, giving some serious sass to the collection.

Preview Ravel’s AW17 collection at the following exhibitions:

Oversized buckles and bows, formal fringing, metal dipped heels and enchanting colours give a rich depth to the collection.

Pure, London, February 12-14, H1, stand V90

Rock chic meets biker with a touch

MODA, NEC, February 19-21, E29.

Micam, February 12-15, Hall 2, K36 February/March 2017

27

Balancing the in-store and online experience

By Tina Royall

AS retailers pour money into developing online and digital channels, the quality of the in-store experience should not be forgotten.

For lifestyle, footwear and fashion brands this remains essential. Online shopping might be convenient, but as consumers we still love the highstreet and for shoes, accessories and fashion many think it’s still the only way. Supporting this analysts, PwC included, believe the growth of online channels is breathing new life into physical stores. Some brands that started out online now see value in opening physical stores.

Store design and product quality is driving competition, but selecting the right technology is important too, if you mean to limit how much capital is tied up in stock and ensure customers aren’t disappointed when items aren’t available. The right product, in stock at the right time, is still key.

Thinking like a customer and developing the store accordingly should remain at the core of everything you do. That means

retail + business solutions

engaged and informed customer advisors, but at the same time queue-cutting technology at the till to free up time, speedy customer data capture, and systems that empower staff to provide useful advice.

To support this approach, Futura’s retail management technology has predictive stock control to ensure that out-of-stock products and empty shelves are a thing of the past, and that the right colours and sizes are readily available. Retailers such as Saltrock, Cath Kidston, Oliver Bonas, The Conran Shop and a number of independent department stores already use this technology and benefit from improved management control, stock allocations and merchandise planning.

Today’s EPOS software can empower staff to properly engage with customers over product look ups, real time stock data and transactions such as gift card redemptions or click and collect.

The best EPOS technology is intuitive and simple to customise, with on-screen prompts and workflows to enforce procedures, plus multiple payment options (including contactless) – all designed to provide flexibility, accessibility and speed to free up your staff to focus on customer service. Systems that “recognise” a customer at the till, no matter where they started

to promote bundles of different product lines. For example, chinos, shoes and accessories can be set up in the system as combinations to promote the latest collection or a new range. The technology supports links to different product lines, empowering the sales assistant to suggest other lines which complement the customer’s initial choice, thereby creating greater opportunity to up sell in store.

Tina Royall

their buying journey, enable staff to personalise their approach to each customer by accessing their order history, contact data and preferences. Mobile POS gives further flexibility allowing staff to check stock, highlight promotions, suggest alternative products and complete online sales for non-stocked items and outsizes. Underlying everything is full integration online and in-store to avoid data duplication.

Futura’s retail customers use data collection functionality to offer special offers, newsletters and loyalty schemes. Additionally, some Futura users are amongst the early adopters of technology used to deploy email receipts – another level of convenience.

Smart suggestions from Futura’s intuitive EPOS and retail management system make it simple

A growing number of lifestyle, fashion and department store retailers now rely on Futura’s EPOS and retail management system to synchronise real-time data between their online and physical stores to make accurate decisions about buying and merchandise planning.

What is clear today is that consumers are moving effortlessly across different channels on their way to a transaction, making it increasingly difficult to pinpoint what is an online or offline sale. Increasingly it is the combination of your channels that is important and in this scenario the influence of your instore experience should not be underestimated.

To learn more about what to look for when choosing a retail management system, visit www.futura4retail.co.uk, or call 01189 841925. n Tina Randall is marketing director at Futura Retail Solutions.

29 February/March 2017

Range features latest New LEGERO collection ladies’ on-trend styles is casual, cool and cosy DOLCIS returns for autumn/winter 2017 with a fabulous collection of on-trend ladies footwear styles.

The new 2017 range showcases an assortment of stylish and forward designs with influences from the biggest fashion trends of the year.

Key autumn/winter styles are given a lift with floral embroidery, brocade and dark metallic glitters to explore an inner Gothic style, whilst ornamental trims and ruffles give an antique feel to the new season looks.

Rich dark colours and accents of dusky pink and blazing yellows are fused in the collection to embrace the essential features from the ‘Looking Glass’ trend.

The ‘Nature’s Experiment’ trend adds a fresh and contemporary approach with contrasting materials such as soft suede against luxurious bright metallics.

Highlights with crisp winter white

and arctic dusk tones bring a warm earthy feel, while fur and metallic embroidery work against natural textured leathers to add a luxurious finishing touch. Feature boots are given an unexpected lift with reimagined heritage materials.

To explore the functionality of the ‘Defiance’ trend, the new season styles are given a military feel, with features such as heavy cleated soles combined with bright bursts, buckles and whip stitching.

To complete this versatile range, the ‘Future Vision’ trend marks the return of the ‘80s. The iconic ‘Bowie’ style is revived, adding a fresh glitch vision to the new season collection.

Bold colour blocking, rubberised materials and oversized eyelets feature in platforms and winter silhouettes, whilst star prints and new glitters adorn heels to add the special Dolcis trademark to all party season looks.

THE new LEGERO Collection for Autumn/Winter 2017/18 is casual, cool and cosy.

It offers easy, intelligent comfort and protection – above all a result of GORE-TEX – and boasts additional functional features: all models are manufactured with directly injectionmoulded, lightweight PU soles.

The entire collection is based on three mood themes: Urban Outdoor embodies a casual, urban everyday look for all occasions – intelligent, practical, timeless and ageless.

Casual Comfort focuses on authenticity. It’s all about slowing down and favouring a relaxed lifestyle for both work and leisure – above all, the current athleisure trend is given priority here: footwear for any occasion and mood.

Dress Casual is a more playful and fashion-oriented variation of these

two trends and offers novel boot designs with striking and interesting details, e.g. a patent-leather or crepe look.

Head of design at LEGERO, Martina Keller, said: “Life is hybrid: work, leisure and seasons are blending into each other. Comfort, performance and style – everything must be incorporated into a product.

“Factors like climate change, technology and work-life balance, too, have a strong impact on how we live and what we wear. Everything must be multifunctional and flexible.”

LEGERO defines itself as an international shoe brand for adults and is a passionate partner to shoe dealers in nearly all European countries.

Every year, the LEGERO Group manufactures and sells over 5m pairs of shoes and is an important player in the European footwear market.

Diary dates ...

London Edge Olympia (London) 12th February 2017 – 13th February 2017 http://www. londonedge.com/ Pure Olympia (London) 12th February 2017 – 14th February 2017 http://www. purelondon.com/

30

February/March 2017

Footwear Industry Awards 2017 National Conference Centre (Birmingham) 19th February 2017 http://www. footwearindustryawards.com/ Moda NEC (Birmingham) 19th February 2017 – 21st February 2017 http://www.moda-uk.co.uk/

Micam

WSA @ Magic

Fieramilano (Milan, Italy) 12th February 2017 – 15th February 2017 http://www.themicam.com/

Las Vegas Convention Centre (Las Vegas – USA) 21st February 2017 – 23rd February 2017