Out on a limb

01

25/7/13

12:42

Page 1

02

24/7/13

13:13

Page 1

24/7/13

16:41

Page 1

Retailers unite to celebrate independence

news

03

By Christina Eccles INDEPENDENT retailers across the country came together on July 4 to support Independents’ Day 2013.

The event is a dedicated day – backed by the likes of Dragons’ Den star Theo Paphitis – designed to support the work of independent businesses and recognise the important role they play in local communities.

As part of Independents’ Day, retailers urged the public to buy at least one item from their local, independent shop in a bid to keep small businesses alive on the high street.

Towns and retailers were also encouraged to put on special events and promotions for the day, including themed window displays, high street festivities and offers.

News

Theo said: “I am supporting this year’s Independents’ Day campaign as I believe that independent businesses have a vital role to play in our economy.

“This campaign celebrates the drive,

Footwear first for Zandra

Life’s sweet for shoe lover Azra

ICONIC British fashion designer Zandra Rhodes is to launch her first footwear collection for the SS14 season.

Page 4

Incorporating her signature style of bold prints, fiercely feminine patterns and theatrical use of colour, the collection will debut at Pure London.

There will be 15 styles in the collection comprising wedges, heels, sandals, espadrilles and fashion trainers.

Each style will be available in two or three different colourways and have been designed to complement her collection of handbags, which launched in August 2012.

Zandra said: “Since launching my handbag collection last summer, I have wanted to launch a footwear range to complement it.

Family firm still striding on ...

“This exciting new range completes my accessory portfolio giving people the choice of shoes, handbags or both.”

Page 7 August/September 2013

3

commitment, enthusiasm and passion that most small retailers possess, and need, to make it in retail, as well as the contribution they make to local communities.”

The campaign, now in its third year, champions diversity on the high street and recognises the skills behind the shop front.

This year, the National Skills Academy for Retail joined forces for the event with the Independent Retailer Month campaign, also gaining support from 13 trade associations, including the British Independent Retailers Association.

Head of the National Skills Academy for Retail Jane Rexworthy added: “We are delighted to lead this campaign to raise awareness amongst the public of the challenges smaller retailers face.

“We want to celebrate the rich mix of retail outlets in villages, towns and cities across the UK and encourage independent retailers to invest in skills and training to ensure they continue their strong presence on the high street.”

Hosts at a new Lake District hotel are shunning standard staff uniforms and instead have been kitted out in the latest trends, including boots from Dubarry. The Brimstone Hotel uniform also includes fitted Levis, Charles Tyrwhitt shirts and chic tweed waistcoats designed by local exBurberry staffer Ele Horsley.

04

24/7/13

12:22

Page 1

Life’s sweet for shoe lover Azra ENTREPRENEUR Azra Sadiq is achieving success with her artisan chocolate making business, drawing inspiration from her love of designer handbags and shoes.

Harrogate-based Azra launched Azra Chocolates last October, combining her passions for footwear and chocolate.

The business has already caught the eye of Dragon’s Den star Theo Paphitis, who chose it as one of the six companies he selects each week as part of his Small Business Sunday initiative, where businesses Tweet him to describe themselves in 140 characters or less and he picks six to re-tweet to his hundreds of thousands of followers on social networking site Twitter.

Azra explained: “Whilst I loved my career teaching English, I’ve always loved something else that

little bit more, chocolate.

“So much so that I decided to start teaching myself more about how to make and create my own artisan chocolates in my kitchen in the Middle East.

“Soon my passion for chocolate combined with my creative flair took over and my business was born.

“After studying with master chocolatiers in Belgium and the UK, I moved back to England with my family where I continue to follow my dream – creating and eating the best chocolates.”

Each shoe made by Azra is a one-off, handcrafted to order using the finest Belgian chocolate before being hand finished and wrapped.

She added: “I have travelled the world in search of delicious, unique chocolates.

“My chocolate shoes make the perfect, very special gift for any occasion.

“And, of course, they are a distinctive and memorable gift for brides and bridesmaids on the big day.”

Azra is now preparing to launch her new range later this month, drawing inspiration from designer Christian Louboutin’s latest collection.

The shoes are so detailed that a pair can take at least four to five working days to make.

She added: “The edible crystal heel on the Marilyn Monroe dedicated shoe has taken me over one-and-a-half hours to complete.

“Every single item is handmade by me and each can take several days to be finished to perfection.”

Designers gain boost to show collections SHOE designers Sophia Webster and Liam Fahy have been chosen to receive sponsorship to showcase their SS14 collections at London Fashion Week in September.

The pair are among nine of London’s brightest emerging fashion labels who will benefit from the British Fashion Council’s designer support initiative NEWGEN, sponsored by Topshop.

CEO of the British Fashion Council Caroline Rush said: “It’s with pleasure that we are able to offer this incredibly talented and diverse group of designers NEWGEN support to help guide their journey towards commercial success both at home and overseas.

“All nine recipients sit at the helm of Britain’s creative success and we look forward to seeing their upcoming collections this September.”

4

August/September 2013

News

05 Gore

24/7/13

16:40

Page 1

06 Suri Shoes

24/7/13

16:10

Page 1

07

24/7/13

12:21

Page 1

Singer and actress Kimberley Walsh has launched the Ready to Glow campaign, which aims to empower women to look and feel great by carrying out everyday beauty basics such as looking after their feet.

The campaign encourages women to celebrate their natural beauty by carrying out simple, daily preparations using products from brands including Scholl, E45 and Clearasil.

Kimberley said: “With my job I’m lucky that I get to wear beautiful shoes but it means my feet need to look good too – a regular foot care routine is important for me as it’s easy to forget about your feet, especially when they’re hidden away.”

Family firm still striding on ...

By Sandie Marshall THERE’S no business like shoe business … just ask Simon Wagstaff whose family shop has celebrated 125 years in Holmfirth.

In an age when local businesses come and go, J&B Wagstaffs has been a constant, thanks to its traditional values of quality wares and excellent service.

The clog-making and repair business was started by Simon’s great-great uncle John Wagstaff in 1888 in the heart of Holmfirth. John was soon joined in the business by Simon’s great-great grandfather Ben, followed by his grandfather Reg and his dad Edward.

It was in 1921 that Wagstaffs moved to a former coal merchant’s house in the town after the local council served a compulsory purchase order to demolish the original building as part of the redesign of Holmfirth town centre.

The business expanded and opened a shop in nearby Meltham in the 1930s followed by another in Honley some 20 years later – both shops are still open. The latest expansion came in 1997 when Wagstaffs took over a shoe shop in Lindley.

Simon – known to many as Shoe Shop Simon – came into the business after university and against the advice of his father.

He said: “My two older brothers weren’t interested but I’d always wanted to take it on. My dad was against it because he knew that times were changing and business wasn’t what it was. And he was right – it has been tough at times, but I don’t regret it.

“Clogging and shoe repairs were the biggest part of the business and we continued making clogs until about 20 years ago. Repair work started News

Still going strong: Simon Wagstaff

to decline in the 1960s although they’ve always gone up again during recessions – and this current one is no exception.”

Wagstaffs is still changing with the times. They’ve started selling limited stock online via ebay and have just launched a loyalty card scheme for children’s shoes. But Simon is determined the personal service will continue as long as he’s in charge.

He added: “That’s what sets shops like ours apart from the rest. We have a good customer base who will keep coming back, particularly for kids fittings and older people who like the fact we still use shoehorns.”

The shop will be celebrating its 125th birthday throughout the summer with drawing and quiz competitions for kids to win their back-to-school shoes, and competitions for ladies and gents prizes.

August/September 2013

7

24/7/13

16:37

Page 1

features

08

New luxury men’s footwear brand Govan Originals is already creating a stir in the industry, with unusual collaborations and quirky touches helping its shoes stand out from the crowd.

Christina Eccles found out more.

Success rings out for new Scottish brand IT’S not every brand which rings a ship’s bell to mark the launch of a new pair of shoes – but Govan Originals are not your everyday brand.

The business is based just outside Glasgow in the shipbuilding district of Govan that, as well as its name, also inspires product detailing, from a patent-pending bow wave heel to the ringing of the ship’s bell, which signifies the fact each shoe is a work of craftsmanship.

Co-founder Kevin Sefton explained: “We deliberately chose the name because we wanted people to feel that everyone who is part of Govan is part of Govan Originals.

“Although we are a new brand, the factory has actually been here for 88 years and is best known for making orthopaedic and medical footwear, as well as bespoke shoes.

“We wanted to take these technical skills and apply them to the luxury men’s market.”

Features

Front reveals its key designs ...

Page 10

It’s showtime Starts page 12

8

August/September 2013

Govan Originals launched with an AW13 collection and has recently unveiled its SS14 range, with designs aimed at the man who appreciates quality and style, but who also wants to push the boundaries with his fashion choices.

And classic styles combined with unusual colour combinations and fabrics – such as a recent collaboration with Harris Tweed for SS14 – are helping the brand to carve out a niche in the international market, as well as closer to home.

Kevin added: “We are deliberately an international brand and collection and we’ve had a great response from lots of areas including Russia, China, The Middle East and Japan.

“Our typical customer is a man probably in his 30s to 50s.

Someone who appreciates quality and detail and who is confident in who he is.

“If a man is wearing a Govan shoe

and feels great, then we have achieved what we set out to do.”

As well as unveiling the new collection, it’s also an exciting time for the brand as they have recently been nominated for a Scottish Fashion Award in the Scottish Accessory/Jewellery Designer of the Year – an achievement made even more impressive as they are the only footwear company to make the shortlist.

Kevin added: “We are thrilled to be nominated for a Scottish Fashion Award.

“It is an honour and we’re excited to be in the company of fellow nominees such as Chanel, Victoria Beckham, Moschino and Thom Brown’s Moncler Gamme Bleu, and designers including Christopher Kane.

“There are some amazing companies coming out of Scotland in terms of design and fashion, so it’s absolutely brilliant for us – and a great position to be in.”

09 Pure

24/7/13

12:30

Page 1

10

25/7/13

12:31

Page 1

Out on a Limb cover story

Editor’s comment

Christina Eccles Editor

Designers excited by their ranges AS I write this issue’s Editor’s comment, the UK is basking in a heatwave and it seems summer is finally here.

But while in the Out On A Limb office, we are enjoying wearing this season’s summer sandals and flip flops, already the industry is looking forward to what we are going to be wearing this time next year – with some fascinating results.

This issue, we speak to some of the designers who are launching their SS14 collections, including menswear brand Govan Originals and the funkily named Ruby Shoo, who both tell us about their latest ranges, plans for the future and what we should be looking out for in the footwear world over the coming months.

I was also excited to hear iconic designer Zandra Rhodes is launching her first footwear collection for SS14. Check out the pictures on page three and let us know what you think. Also this issue, we find out more about an independent shoe shop in Holmfirth, which is celebrating an incredible 125 years, as well as exploring the benefits of video to independent retailers in our dedicated business and technology section.

This time of year is also very exciting for us as, once again, it’s showtime.

Find out what the industry’s biggest events – including Pure, Moda and GDS – have in store for visitors in our dedicated preview on pages 1223 and look out for us out and about at the shows. Come and say hello if you see us there – we’d love to hear more about your plans for next year – and as always, drop us a line if you have a story you would like us to consider for the magazine.

Our editorial team can be contacted at ce@scriptmedia.co.uk

Front reveals its key designs for future seasons FRONT Shoes has unveiled some of the brand’s key designs to watch out for during the upcoming seasons.

Pushing boundaries with fashion forward collections, on trend styles and great manufacturing, Front brings both style and experience together to make industry leading ranges. Formal, casual, classic and contemporary; strong seasonal styling by Front’s in-house design team ensures the brand stays instep with the fashion conscious male. This issue’s cover image shows a key style for SS14 – Daytona – which the company feels will be a big story for next year.

Available in a range of colours including red, blue, green, orange and brown, the moccasin style shoe

is shaping up to be a trend to watch out for next summer.

The Front brand is also still gaining momentum with its classic formal range. Key styles in this area include the Lagoon casual brogue, which is proving very popular, as well as the Roscoe classic desert boot – another strong seller.

Front Shoes will be showcasing the latest designs at Moda, taking place at the NEC in Birmingham from August 11-13. See them on Stand T5 in Hall 20.

For further details contact sales manager James Challis: Mobile: 07795126471 Tel: 02087737851 Email: info@frontshoes.com

Enjoy the sunshine and we’ll see you at the shows!

10 August/September 2013

Features

Rockfish

25/7/13

11:02

Page 1

Advertisers’ announcement

Wellies return to rock the UK market Rockfish is to reintroduce its own brand wellies to the UK market following a successful foray into Asia.

The collection brings together the three credentials wearers demand from their Wellingtons: high performance, good looks and affordability.

Rockfish, also well known for hi-viz innovation, has been working with industry experts on fresh rubber formulations that meet the needs of outdoor lifestyles.

A spin-off of the on-going project is a new range of unisex agricultural boots that are resistant to farmyard acids and grip on wet concrete.

Far East fashion It’s primarily on the fashion front that Rockfish has been grabbing the headlines in the Far East. Recognition included a Premium Brand award presented in South Korea in 2011.

“The overseas demand has been phenomenal,” said managing director Jules Aldred.

“Rockfish has emerged as one of the ‘hot’ European brands in Asia, gracing the Eastern covers of Vogue, W, and Leon magazines.

Returning to the UK market is important to Rockfish, Jules

added: “There’s a large gap for a new, cool, affordable luxury Wellington made in high quality, natural rubber with a very attractive price point.”

“Rockfish has concentrated on quality and the right partnerships overseas and is set to launch into North America, Australia and South America supported by celebrity endorsements to deliver a very cool Brit brand for the outdoor market,” said Jules.

The company’s new but highly experienced UK sales agents are having a fantastic response to the quality of our range. “Buyers will know within 30 seconds of seeing our products if they want to do business. If they don’t the agents are happy to pack up and leave, but this rarely happens”.

Rockfish is offering an ‘in season’ order and delivery for

autumn/winter ‘13, as well presenting the latest range for Spring 2014. The UK website went live in July, with more styles being added for A/W.

Head Office: 01503 240615 Sales: wholesale-uk@rockfishwellies.com Web: www.rockfishwellies.com Rockfish sales agents; Scotland: Iain Caird Agencies M: 07768 581545 North East : John Normington M: 077899 64399 North West: David Hudson M: 077949 88012 South: Andrew Carbin M: 079718 79729

12

24/7/13

16:32

Page 1

With show time now in full swing, Out On A Limb rounds up the ones to watch and those dates for your diary...

Important dates for your diary ...

Pure London, London Olympia, August 4-6 A WIDE range of new, international and niche brands will be exhibiting in the footwear and accessory hall at Pure London.

Exhibitors to watch out for include global footwear distributor and licensee Highline United Europe who will be making a return to Pure London this season.

As well as showing the SS14 footwear collections from its brands including French Connection and award-winning designer Julian Hakes, Highline United Europe will also take centre stage as headline category sponsor for footwear and accessories, as well as sponsor of the Design-Led Footwear Bar on the Gallery Level.

Others brands on display will include award-winning designer Kat Maconie and The Ciccone Collection – designed by Madonna’s brother.

Moda, NEC Birmingham, August 11-13 MORE than 400 footwear brands will flock to the NEC Birmingham for the return of Moda Footwear.

12

August/September 2013

GDS will feature fashion shows and seminars from industry experts.

The UK’s largest footwear trade show will feature brands from across the globe, offering the latest in men’s, women’s and children’s designs. The show will be edited into five key areas; Life, Express, Essential, Boutique and Kids, making it easier for visitors to find the brands they are looking for.

Visitors can also expect the return of the Moda seminar programme,

offering free practical advice and knowledge.

GDS, Dusseldorf, September 1113 SOME 800 exhibitors from over 30 countries will be presenting their SS14 collections at GDS. Prominent new additions this season include Talbot Runhof and

Gerry Weber, plus children’s footwear collections by star designers Michael Kors and Stuart Weitzman, which will also be seen at GDS for the first time.

An extensive supporting programme will also be available to visitors, including fashion shows and seminars from industry experts in the Speakers’ Corner area.

Showtime

19

24/7/13

17:06

Page 1

14

24/7/13

12:19

Page 1

Craving the creative freedom to work on her own designs inspired Samantha Lines to take the plunge and set up her own brand. She spoke to Christina Eccles about the Ruby Shoo story for far, why independent retailers are a perfect fit for her footwear and why she's looking forward to this season’s upcoming shows.

‘A contemporary vision with a vintage influence’ THE Ruby Shoo brand can be described as sophisticated, quirky and fun, combining a contemporary vision with a vintage influence.

She added: “It can be difficult when there are lots of big brands out there, but with independents, they are looking for something that’s a bit different for their customers, so are a good fit for the brand.

The creative vision of designer Samantha and her team, the brand’s debut collection was born in winter 2011 – and has been getting rave reviews each season.

“We’ve had a really good reaction, especially from independents, on how well it’s selling and great reaction and feedback on our Facebook page from customers, so it’s really exciting. When you’ve started from nothing and built a business up, that makes you feel really good.”

Samantha explained: “It all started when I was designing a collection for an exclusive retailer, but I wasn’t given any creative freedom, which I crave. I came up with the idea and dived into a capsule collection.”

When it comes to designing a pair of Ruby Shoo shoes, inspiration can strike at any time, with Samantha visiting cities around the world to source ideas.

Samantha Lines

She added: “My inspiration is taken from everywhere and I’m lucky to have shopping trips to places such as Tokyo and New York, where I look around the vintage shops and markets.

“Inspiration flows all the time. At the moment I’m really inspired by Oriental influences, but mixed up with powder pastels, brights and florals – a lot of our customers get introduced to bright colours slowly, by firstly

14

August/September 2013

having accent colours.

“I also keep an eye on what’s happening at trade shows but prefer to have my own take on things.”

When it comes to stockists, independent retailers are proving to be the perfect place for Samantha’s designs, because she believes they are always looking for something new and fresh to bring to their customers, and Ruby Shoo fits the bill.

Samantha is now looking forward to exhibiting at several upcoming shows and will be showcasing the new collection – which also includes handbags – at events including Pure, Moda and Micam.

She added: “I’m a bit on tenterhooks, waiting to see what everyone thinks.

“The AW13 collection had a really good reaction so I’m excited to see what everyone thinks of this one.”

Over the next few months, the plan is to increase awareness of the brand even further, with the help of a dedicated marketing manager and what Samantha describes as a ‘fantastic’ creative team.

Showtime

15 Romika

24/7/13

12:33

Page 1

16

25/7/13

12:20

Page 1

What is vital to the fashion world on a rainy day?

RAIN is almost synonymous with London. Hamburg is equally wellknown for it, while Paris, Milan and Madrid also get their fair share.

The new city and footwear styles with GORE-TEX product technology are more than just fashionable, they’ll keep you dry.

European fashion gurus have been quick to recognise that there are plenty of opportunities out there for

16

August/September 2013

GDS will be pitched as the international kick-off trade fair for the shoe and accessories industries from mid next year, organisers have revealed.

The trade fair will also move forward in terms of dates: the debut event in this new format will be held from July 30 to August 1 2014.

Particularly in autumn, spells of bad weather are a regular feature in most European cities. However, rainy days are not necessarily a bad thing.

They give you time for some of life’s fundamentals: time to curl up with a good book, to listen to a favourite track, or to sit in a trendy café sipping a cappuccino while watching the rain pattering against the window.

Yet never mind how cosy it is indoors there comes a point at which you want to get out – out into the rain to go shopping, to go to the cinema or to meet up with friends in a bar. But why bother with an umbrella when you can beat the wind and the rain and get to where you’re going looking both smart and stylish?

GDS becomes international kick-off event

The changes mean GDS will focus on communication, information and brand staging, allowing buyers to obtain an overview at an early stage so they can kick off the order cycle with all the necessary information.

functional fashion items. Celebrity chef Massimo Temporiti (Milan), filmmaker Ken-Tonio Yamamoto (Berlin), lifestyle editor Olivia Peyronnet (Paris) and fashion photographers Gerard Estadella (Barcelona) and Jayden Tang (London) will unveil their own choice of GORE-TEX styles for those rainy days and will also be sharing them via social media: http://pinterest.com/GORETEXeu/ GORE-TEX brand partners including ACRONYM, Arc’teryx, HUGO BOSS,

bugatti, Herno and Prada have picked up on the trend towards functional, casual styles. In the footwear segment, as well, brands such as Puma, Timberland, Tretorn, Camper and Fretzmen have placed their trust in the waterproof, windproof and breathable GORE-TEX membrane.

You can view the must haves of these five key influencers and other top styles in the GORE-TEX brand’s fresh new lookbook for the coming 2013/2014 autumn/winter range.

Concurrently, Global Shoes will also be held with a new concept.

Upcoming event dates: September 11 to 13 2013.

March 12 to 14 2014.

July 30 to August 1 2014.

February 4 to 6 2015.

The new concept will be presented during the upcoming GDS event in September.

Showtime

17 Caprice

24/7/13

12:31

Page 1

18

24/7/13

12:18

Page 1

Hush Puppies ready to ‘reinvent casual’

MODA launch for Chatham

HUSH Puppies proudly launches the Spring/Summer 2014 collections, still touting our heritage as the brand that invented casual. But we’re going to do something bold: we’re going to reinvent casual.

For women, Chatham is launching vibrant deck shoes with a concealed wedge and on-trend nautical styling.

Continuing Chatham’s innovative use of sail cloth this year, the brand is launching new brighter, bolder coloured sailcloth ladies deck shoes.

CHATHAM will launch its summer 2014 footwear collection at MODA. The collection includes a new G2 “barefoot” sole unit, leveraging the success of Chatham’s G2 footwear, which features a unique two-year guarantee.

The “barefoot” sole is anatomically shaped, which moulds and curves to your feet – it feels like you aren’t wearing shoes at all.

Featuring natural shock absorbing properties and a sophisticated water drainage system, the barefoot sole unit is extremely lightweight and has a mesh upper.

Casual is stylish. Casual is colourful.

Casual is refined. Casual feels good. People will no longer consider casual to be synonymous with boring and predictable. Casual can be playful, dressy or laid back.

Above all, casual is inspired. We’re moving casual forward by introducing collections authentic to our rich brand and relevant to our emerging global consumers.

retro graphic prints, colour blocking and textural mixing.

This season, our inspiration comes from three central themes. Clear Water features clean, simple lines, architectural design, ‘50s and ‘60s

Rounding it off is our continued iconic mixing and all over representation of Colour on which we base our design architecture.

18

August/September 2013

Bohemian influences bring us California Dreaming, using organic weaves, rich material mixes, colour accents and handcrafted details.

Chatham’s classic deck shoe, Deck, has been updated for the season with bright coloured soles and extra soft leathers.

Also new is a men’s technical leather waterproof sailing boot, boasting hi-visibility binding, breathable bamboo lining, adjustable straps and a moulded contoured sock.

Managing director of Chatham Philip Marsh said: “Nautical styling and the popularity of deck shoes looks

set to continue well into the 2014 season.

“In this new collection we have focused on the use of innovative materials to enable a variety of products to be available at different price points – a reflection of the current trend for customers to splurge on some items and save on others.

“By taking this approach, Chatham will appeal to a wide customer base and the retailer can choose from a selection of price points according to their own audience demographic, providing an opportunity for even greater growth in our key summer business.”

Showtime

19 Josef Seibel

24/7/13

12:34

Page 1

20 Shoestring

24/7/13

12:59

Page 1

21

24/7/13

12:17

Page 1

‘The ultimate summer shoes’ THE sun is beating down, heat shimmers from the asphalt – but the new, cool LEGeRO GORE-TEX SURROUND shoes keep you as cool as a cucumber.

Exceptionally breathable and permanently waterproof – that adds up to cooling 360° climate comfort.

The tangible added value of the LEGeRO innovation is provided by GORE-TEX SURROUND product technology. As sporty sneakers, the GORE-TEX SURROUND versions of Tino and Alba are all set to sprint easily into a new high summer season.

UK South and Ireland sales representative Marcus Baker said: “LEGeRO stockists have had good sell through rates in SS13 and the addition of two new styles with GORE-TEX SURROUND product technology will give the stockists the best shoes available to offer during the summer which are both breathable and 100 per cent waterproof. So no matter what the weather, feet will stay dry and cool all day long.”

Legero will be at MODA footwear to launch the new SS14 collection on stand R25.

Society is ready to spread the word at MODA THE Society of Shoe Fitters is looking forward to another busy MODA, where they will also be promoting next year’s National Shoe Fitting Week.

President Ellie Dickins said: “National Shoe Fitting Week proved a tremendous success and certainly kick-started the year for many shops including my own.

“Whether you sell children’s shoes or adult footwear, the message is the same – Keep Feet Fit and the public do need to be reminded how important their feet are and how easy it is to damage them.

“Many of our members worked with neighbouring shops to create special events – fashion shows, Easter egg hunts, podiatrists and reflexologists spending time instore, pamper preview nights, to colouring competitions – the variety of promotional ideas was truly inspirational.

“The SSF don’t have lots of money for professional advertising agencies and the trade knows that, but with everyone doing ‘their bit’ contacting

Showtime

local as well as national media, the whole effect was like throwing a pebble in a pond … the ripples spread further than even we thought, they were far reaching and many good relationships between health and media representatives were formed.

“It was good to have an amnesty and work with all the other trade associations too. Everyone needs a bit of help in these difficult times and our thoughts were ‘spread the love … what goes round comes around’.”

The society now plans to make this an annual event, being held next year from Saturday April 12 2014.

All shops and companies are welcome to join in National Shoe Fitting Week whether they have a qualified fitter or not.

Contact SSF secretary Laura West to let her know how many posters or PR material you would like, or visit the Society of Shoe Fitters’ stand at Moda and complete a registration form.

August/September 2013 21

22

24/7/13

17:02

Page 1

Superfit SS14 – cool Daisy Roots – the shoes – cool feet perfect impulse buy CHILDREN want to explore the world around them whatever the weather.

DAISY Roots is the UK’s leading manufacturer of soft leather shoes for babies, toddlers and young children.

Superfit GORE-TEX SURROUND children‘s shoes pave the way for a carefree childhood. Exceptionally breathable and permanently waterproof – that adds up to cooling 360° climate comfort.

The tangible added value of the Superfit innovation is provided by GORE-TEX SURROUND product technology.

The new GORE-TEX SURROUND styles for SS14 are the ultimate summer shoes for children.

Superfit introduce three new product groups – Cooly, Tensy and Swagy to join the original Surround style from previous collections.

This now gives a total offer of 55 shoes from 14 style variations, which shows its commitment to this technology produced by GORE-TEX Big responsibility for your feet.

Superfit.

Superfit will be at MODA footwear to launch the new SS14 collection on stand S26 Start-rite shoes has teamed up with Floppets, the latest collectible craze to hit the UK, to offer its back-toschool customers an exclusive gift.

Children will receive a free Start-rite Surprise Floppet – a collectable toy with Velcro straps which can be attached to shoes – with every pair of selected Start-rite school shoes. The Start-rite Surprise collectable characters include Reach the Giraffe, Asia the Panda, Pop the Penguin, Reef the Fish, Uproar the Lion, and Silk the Spider.

22

August/September 2013

Daisy Roots are the perfect first shoe. Our soft leather shoes have a non slip suede sole enabling toddlers to feel the floor as they find their feet. The elasticated ankle means that no matter how active the child, our shoes stay on.

Our shoes are easy to put on whilst being supple enough to allow little toes the room they need to stretch and grow. The soft chrome free leather we use allows little feet to breathe and helps make our shoes the closest thing to bare feet. Daisy Roots has been designing and hand making soft leather baby and toddler shoes in the UK for nearly 20 years. Our range includes gorgeous designs for little boys and girls and is available in sizes to suit newborns to children of up to four years old. For added impact we have just launched a compact counter or table top display stand that is free with orders of 24 or more pairs.

Kids at Moda

Showtime

23

24/7/13

16:45

Page 1

New Podlers range offers sweet soles POD Footwear would like to introduce their brand new Podlers canvas collection for SS14.

With sweet scented soles, these little cuties really are a sweet treat for little feet.

The range consists of Bumblebee and Daisy for the girls, alongside Mansell and Owen for the boys.

featuring beautiful daisies and butterflies. Mansell is perfect for those boys who dream of becoming a racing driver. Owen is great for little ones who love all things sporty.

All shoes have fixed elastic laces to ensure comfort and a perfect fit, whilst Bumblebee, Daisy and Owen also feature a velcro strap.

Bumblebee is perfect for those busy bees who love a touch of glitter on their shoes.

With sweet scented soles and dangerously cute designs, there’s a Podlers canvas shoe to suit every boy and girl.

Daisy is great for nature lovers,

Sizes available: EU21-26

Showtime

Kids at Moda

August/September 2013 23

24

1/8/13

11:41

Page 1

Fashion forward footwear brand Ravel has been working on a new collection of boots for AW13. Developed and designed under the new Ravel ’65 sub brand, this collection focuses on ankle and mid calf boots in soft touch suedes and distressed look leathers, with inspiration from military and worker boot trends and simple, yet sleek styling.

The colour palette includes Autumnal shades such as camel, tan, cognac and red.

Ethan K bags go on display EXOTIC skins designer Ethan K’s Marigay and Thani handbags are currently occupying prime window space in Harrods, as part of the Harrods Handbag Narrative.

The Marigay in Purple Basil Infusion is the result of a collaboration with Harrods chief merchant Marigay McKee, while the Yellow Jackfruit coloured Thani by Ethan K, also stars alongside a host of iconic

24

August/September 2013

handbags by leading fashion houses. Both bags are made out of the rarest crocodile skin.

The in-store exhibition, celebrating the expansion of the store's luxury accessories department, is running until August 24.

As part of the celebrations, shoppers will also be given the opportunity to purchase the limited edition bags.

Cushe pairs with Hoffman for exclusive collection CUSHE Footwear, the laid-back division of Wolverine World Wide, has paired up with Hoffman California Fabrics to create an exclusive collection of surf style footwear for Spring/Summer 2014.

The creative team at Cushe has hand selected patterns from the Hoffman California Fabrics library for the collection, which will be available for both men and

women in early spring 2014, online and at Cushe stockists across the UK. Global marketing manager for Cushe Ken Taylor said: “Cushe has always been about the coastal way of life; our heritage and functionality were born on the beach.

“This makes us so stoked to be working with the innovative legends at Hoffman.”

product showcase

25

1/8/13

11:40

Page 1

O’Neill reveals SS14 collection CALIFORNIAN surf brand O’Neill, launches its second full footwear collection for SS14.

As the SS14 journey enters its second stage, the collection is influenced by hotter climates and cultural changes. Colour, pattern and vibrancy increase, leading the range into a celebration of beach life and parties. With the world’s eyes on South America over the

YOU will find the new Caprice 2014 Spring/Summer collection a delight – with feather-light materials, fresh colours, fashionable features and exceptional ‘walking on air’ comfort.

Taste the summer with perfect naturalness and softness, when velvety velours, soft nubuck and fine nappa caress your feet like a second skin.

Introducing a wide selection of styles and designs, Road to Rio is the inspiration surrounding the new range. Spanning men’s, women’s and kids’ product categories, the dedicated design direction takes wearers on two exciting journeys.

‘Escape From The City’ leads the collection on a path inspired by the ever evolving online culture.

Its forward facing style combines urban life with sleek technology.

Clean lines and inlaid constructions are contrasted with blurred images and prints of imperfection. Life as it’s seen behind the digital lens is at the forefront of this adventure.

New collection provides ‘walking on air’ comfort

Even for the inner lining, Caprice uses genuine leather – simply because Caprice is leather pure.

next few years, this section of the colour palette has been titled ‘Surf Nirvana.’

For SS14 the adults’ collection has been divided into three different series – Cali, Casual and Capture. The men’s range includes retro high tops, standout canvas desert boots and ‘hippy’ inspired suede moccasins. On the ladies side there is something for every occasion. The South American influence welcomes patterned Espadrilles and tribal inspired leather sandals, alongside stylish slingback wedges and bright pumps.

The colours of the new Caprice collection follow the sun's journey across the sky during daytime, ranging from easy and delicate to vigorous and expressively strong.

The spectrum encompasses black and white, with new, delicate colours such as light taupe, light blue and light green to be found in between.

Strong accents are boosted via red, green, yellow and blue, while elegant shades such as cognac, taupe and walnut round off the colour spectrum.

With a passion for detail, each Caprice model is given an individual face – by combinations of materials and colours and with fashionable

applique. Delicate ribbons, playful floral patterns, elegant buckles and precious stones turn the shoes into small works of art. The range of models is very diverse, yet they always carry the Caprice thumbprint: chic, stylish, cool and innovative.

The variety was significantly increased for the 2014 Spring/Summer collection.

In the range of ballerinas and loafers you will find almost any type of make and style.

Next summer, sandals of different heel height will invite you either to romantic walks or long party nights.

Having received a fashionable upgrade, the upcoming summer mules and sandals of size H will be your elegant companions throughout the day.

Boots that are made to last 22 years ago, Cat Footwear’s Colorado transformed the rugged boot market.

Built to last, its construction remodelled the toughness, durability and manoeuvrability inherent in all Cat heavy machinery into hardworking equipment for your feet.

The iconic Colorado boot has seen over 100 different material and colour combinations in the past two decades yet the foundation remains unchanged.

Standing firm since 1991, every Colorado sole is stamped “Walking Machine,” a testament to footwear that has never backed down from the challenges ahead.

For the AW’13 season, Caterpillar have introduced four new styles of the classic Colorado, yet again product showcase

showing this iconic shoe’s diversity and versatility.

Cat Footwear is built on honest heritage, in an ethic of work and the challenge of real life without apology. Caterpillar equipment drives the shape of the world's skyline; the spirit of Cat Footwear exerts the same influence on the footwear market, actively shaping the landscape.

Born in 1991, our footwear always has and always will be different from the crowd. Cat Footwear is unique.

Authentic, honest, contemporary in design and built to last. In tough times, Cat Footwear is the brand the consumers turn to.

For all sales enquiries please contact Wolverine Europe Limited on 0207 860 0100.

August/September 2013

25

24/7/13

16:34

Page 1

Graduate Sarah’s jewellery is fit for a princess

accessories

26

By Lynsey Bradford BARNSLEY graduate Sarah Catterall was given a royal appointment when she was asked to design a piece of bespoke jewellery for Princess Beatrice.

But University Campus Barnsley graduate Sarah, 33, pictured right, from nearby Penistone, was not told who the piece was for, only that it should be based on the ‘Princess and the Pea’.

The Princess visited the University of Huddersfield and Sarah was selected to create the piece which was presented by the university’s vice chancellor Professor Bob Cryan.

Rosie Fortescue

Chelsea star’s pouches range MADE in Chelsea star Rosie Fortescue has created a new range of luxury iPad and iPhone pouches for mobile accessories brand Covert.

With a signature coral lining and using calfskin in hot pink, cobalt blue and granite black, reality TV star Rosie's latest collection for iPhone four and five and the iPad aims to be eclectic and fun.

Creative director for Covert Accessories Zoe Conroy said: “We were absolutely delighted to be given the opportunity to collaborate with Rosie – her edgy style makes her a perfect fit for our brand.”

Sarah, who graduated this year with class honours in Interdisciplinary Art and Design, said: “Having just completed my final pieces I still had the momentum and many designs in mind to continue developing. I drew out pages of designs, from really intricate to fairly simple, all based on the Princess and the Pea, which I now realise was quite apt.

“It was only really during the last day when I was doing the final finishing and polishing that I allowed myself to think ‘who is this for?’. It was then I became really nervous. I was only told when the piece was completed and handed over, who it was going to be for – I was surprised, flattered and humbled. It has since been quite surreal thinking that my necklace is now in the ownership of a ‘real princess’ to quote the book itself – this just doesn’t happen.”

Sarah made the necklace in just three-and-a-half days, as well as a presentation box, adding: “Late nights were involved and I even took the piece to my eldest daughter's judo class to continue to work on it.”

It can be worn multiple ways with a brushed satin finish to one side and a high polish to the other.

The stones are on a horizontal axis allowing the setting to rotate.

The bumped line rising through the hand pierced layers is representational of the pea through the many layers of mattresses which is echoed in the striations of the chosen gemstones.

Gold details emphasise the bumped line and the red Carnelian stone is the birth stone that responds to the zodiac sign of Leo. She is looking to continue her fairy tale inspired collections and is refining designs she considered throughout her coursework which she hopes to start work on soon.

She added: “I would like to think that a potential career of creating not simply jewellery, but portable art and mini wearable sculptures is on the horizon for me. I also hope that I have the opportunity to work on more commissions as that part was thoroughly enjoyable, but next time I'll know who it is for.”

Sarah’s pieces have also recently been on display in the final year show at The Civic Gallery in Barnsley.

Liberty deal for designer Chiara DESIGNER Chiara Stone has signed a deal with Liberty London to stock products from her acrylic jewellery brand Hoobynoo World.

Her brand, which is based around

cute and colourful characters in a cartoon setting, has already been requested and worn by celebrities including Katie Price.

Department store Liberty will join online retailers Not on the High Street and Spoiled Brat in stocking the fledgling range, which already boasts more than 40 individual characters, all designed and originally illustrated by Chiara during the evenings when her children were in bed.

Each character comes with a personal profile written by her husband, author David Lee Stone.

August/September 2013

26

27

11/6/13

12:26

Page 1

24/7/13

16:49

Page 1

Business + Technology

28

Social Media … the Emperor’s new clothes? email were nearly 11 per cent more valuable than average.

By Ian Tomlinson HAS your footwear business got a Twitter account, a Facebook or LinkedIn or Google Plus page ...?

Email also generated around 7.5 per cent of new customers (Google – through online searches – was top with 15.8 per cent) whereas social media scraped in at under 0.25 per cent.

The list could go on.

Most businesses have these now, whether they use them and post to them is a different matter.

If your business has not got a social media presence then do you feel left out, somewhat incomplete? Or more importantly are you made to feel that way by consultants, other businesses, customers, or staff?

But for me the two critical points of this report are: Do you measure your marketing campaigns so you know what activities work best for your business? If you did you might be surprised (or you might not be) that social media isn’t going to make you rich overnight.

Surely everyone has a social media presence because it is adding to their bottom line and increasing their profits? Not quite.

The second point is if you are on social media purely to sell things, find another way, because it won’t work for two main reasons.

Social media is a great way to engage with customers, suppliers, peers and so on. But does it add revenues to your bottom line … well no, according to a study carried out by a company called Custora.

The best ways to drive custom to your shop or website are the ‘old

Ian Tomlinson

fashioned’ digital tools, such as email, optimising your website (Search Engine Optimisation) and Google AdWords.

The study analysed over 72m customers shopping online and Facebook and Twitter hardly register in terms of driving and making sales.

But customers who received an

People don’t go on Twitter to be sold to and you rely on people looking at Twitter at the right time just to see your tweet. It might be there for a second but then it is buried under a tsunami of other tweets.

Ian Tomlinson is chief executive of Cybertill.

In the second part of our feature, Heidi Easton of the Shop and Display Equipment Association reveals the rest of her top 10 tips on how to make the most of your store environment to drive sales.

Top ideas to bring the shoppers in and drive sales 6. Stunning windows bring the shoppers in!

economical and easy to roll out to multiple stores.

Be creative, use lots of colour and have fun. When the shop is closed it continues to work so it needs to be powerful. Windows and instore displays must work together in order to entice the customer in and excite them into purchasing.

7. Good lighting is essential.

Another popular alternative is to open up the entire storefront using a glass facade so that the customer can see right across the store and navigate their journey before even entering.

Hole lot of cash raised Page 29 28

August/September 2013

Large format graphics have become popular display aids. They are a great means to convey ‘lifestyle’ branding, a picture speaks a millions words and are

It has the ability to make or break a great store layout. Bright lighting is imperative for successful display, way finding and the feel good factor.

There are a number of thriving retailers that use dramatic, theatrical lighting within very dark stores as part of their inherent identity; Desigual, Superdry, All Saints to name a few, but there is no place for a poorly lit store.

8. Smells and tastes are also important.

No one wants to enter a foul smelling store, or changing area.

These elements really come into play with foodie shops and cafes where delightful aromas of coffee, cake and tasty samples entice you into buying.

9. Get the perfect retail mix.

Add a variety of instore events, special offers and customer loyalty benefits to ensure additional footfall and sales in quiet times.

10. Good customer service.

There’s absolutely no point in investing in your store interior unless you invest in your staff.

Polite and courteous staff, well informed about the product and willing to help and offer advice when necessary, will win every time.

29

24/7/13

12:12

Page 1

Are you responding to new consumer behaviour ...?

By Ray Buckler, Retail DNA ESSENTIALLY multi-channel is the term given to a set of new consumer behaviours and expectations which have emerged over the last few years.

The pace of change has left many retailers floundering and playing catch up. The real concern is that retailers who fail to really respond to this new consumer behaviour will be left high and dry – no longer relevant and surplus to requirements – except in so much as they provide a free and convenient shoe fitting advisory service.

For retailers with physical stores, who pride themselves on their service and product knowledge, multi-channel is a massive opportunity which they must not miss.

There is no future in continuing to carry the overhead of physical retail premises unless they can leverage this and make it available to consumers online.

A consumer likes to browse and research products at home, on the train, at work –

online. They are very happy to buy online but love to check out the fit and quality of shoes and clothes. Herein lies the real advantage that physical retailers have. But many are not yet making the most of it.

Imagine if the sales assistant could provide the consumer with a quote or unique reference number which could be used to buy the product from the website later if they wished. It saves them another trip into town after all, which is useful, as next week is looking pretty hectic already.

If your systems enabled you to do this, the visitor would feel special and the sales assistant knows that their efforts on the shop floor will be recognised if the person they’ve spent time with later buys via the website. The website and store should complement each other and should not be in competition.

This is just one simple example of how multi-channel systems will enable retailers to increase their relevance to the modern consumer and differentiate on customer service online.

Footwear showcase pops up for debut AN innovative pop up-installation, which showcases footwear from Northampton’s famous shoe heritage collection, has made its debut at the National Trust’s Canons Ashby, and will be on display until the end of the year.

The collection tells the story of the people who once would have lived at Canons Ashby through the shoes they wore.

The project forms part of a wider drive to raise awareness of Northampton’s shoe heritage by taking items from its museums into different venues, making them accessible to new audiences.

Leader of Northampton Borough Council, councillor David Mackintosh, said: “This is an exciting opportunity for us to raise the profile of Northampton’s shoe heritage and share it with new audiences. We are home to the nation’s finest and largest collection of shoes and shoe heritage which is recognised for its national and international significance.

“Our museum – home to the collection – is one of the many first-rate tourist attractions in the town and one of the many reasons people should pay us a visit.

“By engaging with different audiences in non-museum venues we hope to raise awareness of the collection and attract new visitors to our town.”

The initiative has been made possible thanks to £47,000 of funding, awarded to Northampton Borough Council’s museum service by the Arts Council England. It is hoped the display will lead to pop ups in other National Trust properties.

Hole lot of cash raised THE 68th International Golf Championship of the shoe, leather and allied trades took place at Hillside Golf Club and Hesketh Golf Club in Southport, Lancashire, in amazingly warm and dry conditions compared to the rest of June.

The term ‘international’ was further enhanced this year with the first competitor from the USA, Sal Cesario of Micro-Pak Ltd from Oregon.

The trade banquet on the Thursday night at the Ramada Plaza Hotel raised over £7,000 on the night for the trade charities.

David Lockyer, chairman of Footwear Friends, and Jon Loxsley, president of the LHTBI received cheques from president Gordon A Wilson. The championship has now donated over £425,000 to the trade charities since its inception.

The Championship News Bowl was won by Bernard O’Brien, from Tuam, County Galway in Ireland, with 78 points over 36 holes at his 20th attempt. The Ladies Champion was Diane Hollidge with 68 points.

Bernard also secured the Wilbur Muirhead Scratch Trophy and the Shamrock Cup, as well as winning the Start-rite sponsored competition on the Wednesday to cap an impressive performance. The Championship runner up, for the United Chrometanners Cup, was Robert Hollidge from Beckenham in

Business + Technology

Kent, with 75 points, and in third place with 72 points was Ian Graham from Staffordshire.

The Turner Bowl for the over 60s was won by Callum Shiach from Carlisle, and the Mawer Marlow Bowl for the over 70s was won by Charles Chamberlain for the third year in a row.

Chairman Ian Ferris, playing at Hesketh Golf Club on the Thursday had a hole-in-one at the fourth hole, and generously supplied wine to all the tables at the Banquet. The president Gordon Wilson thanked all the sponsors for their support and those who had contributed items for the auction and the prize draw.

In 2014, The Championship will be played at the prestigious Belfry in Warwickshire, using the Brabazon and Derby courses, on June 11, 12 and 13. Anyone not on the mailing list who would like to play please contact Rodney@leicesteruk.co.uk August/September 2013

29

30

24/7/13

12:11

Page 1

With millions of hours’ worth of content posted to YouTube every year, the appetite for video shows no sign of slowing down. Out On A Limb spoke to Script Productions’ digital producer Simon Rodman, who explained why there has never been a better time to utilise the potential of video to promote your business and the benefits to footwear retailers and brands who tap into this growing trend.

Script Productions’ digital producer Simon Rodman.

How to stand out from the crowd ...

RETAILERS can use video in a number of ways, both as a tool to attract potential new faces through their doors and to better engage with their existing customers.From giving prospective customers an online tour of your shop, to showcasing the newest products in your window displays or telling people about your latest news and special offers, online video content can be a great way for independent retailers to shout about what they do best.

offer to customers.

Videos can also prove useful in helping you tell the world why you stand out from the crowd – whether it’s your passionate and knowledgeable staff, friendly atmosphere or the specialist services and expertise, such as shoe fitting, which you are able to

“Nothing quite beats a testimonial and prospective customers are much more likely to respond to a recommendation than an advert.”

And with many larger businesses already reaping the benefits, independent retailers have been encouraged to think about how video content could help push their key features.

Simon explained: “Video is by far the most effective way of promoting your business – no other media platform allows you to show off what makes you stand out from the crowd.

Many top footwear brands are also using video to help them stand out from the crowd and

showcase their products to potential buyers.

Script’s industry clients include iconic brand Hush Puppies, as well as popular names in other sectors such as The National Fitness Awards and gym chain, Lifestyle Fitness, making them well placed to cater to the needs of companies of any shape and size.

Simon added: “In recent years the cost of video has lowered considerably and we specialise in making videos to just about any budget from £500 to £5,000.

“But don't skimp. It’s probably the most powerful, cost effective marketing activity out there!

“Once online it can be embedded

Iconic Brazilian flip flop brand Havaianas has opened its first airport store in Europe.

Located in the departure lounge of Heathrow’s Terminal One, the new location will offer travellers key styles for all the family, with a range of models and colours for babies, kids and adults.

30

August/September 2013

as a key feature on your website and be utilised on all your social media streams... for nothing! And once it’s made, that’s it – a one off cost.

“Smaller businesses need to take note of what their larger competition is doing.

“The first thing people do these days is research online. Once on your website you need to impress, fast! If a picture says a thousand words, just imagine what a video can do!”

For more information or to find out how videos can help you boost your business, email zaklewis@scriptmedia.co.uk, call 01226 734694 or visit www.scriptmedia.co.uk/productions

To view examples of Script Productions’ work scan the codes to visit the company’s various websites.

31 Visual Soft

24/7/13

12:35

Page 1

32

25/7/13

12:23

Page 1

The importance of the footwear quality manual

By Jack Brown, global footwear technical consultant at Bureau Veritas Consumer Products Services THE Quality Manual may appear in many guises. It can simply be known as the “Quality Manual”, “Supplier Manual”, “Quality Handbook”, “Quality Assurance” or “Quality Control Manual”.

But whether a company is a retailer, a brand, a manufacturer, an agent or an importer, to write down all of the company’s quality policies and procedures into one point of reference is crucial not only for recording policy and internal training purposes, but also because it sets out clear statements to both customers and suppliers.

It is also an invaluable resource in times of costly claims as all of the terms and conditions in respect of the quality of the product are set out from design concept right through manufacturing and supply to customer returns and indeed personal injury.

Today’s quality manager or technologist not only needs to be aware of the technicalities of producing a fit-for-purpose shoe

32

August/September 2013

Retailer sees rise in email revenue SHOE retailer Moda in Pelle has seen email revenue increase by 116 per cent since selecting Bronto Software as its email marketing platform provider.

which is legal, safe, durable and of merchantable quality and fits, but also he or she now has to ensure factory compliance in respect of social auditing, environmental concerns, fire and mould prevention and health and safety parameters.

Add to these the detailed requirements of testing, inspections, labelling, packaging and the like and the range and complexities of the whole footwear QA process is clear to see.

The company implemented the system in May 2012 and immediately started to incorporate new ideas into each marketing campaign, leading to better results each month.

To record all of the company’s quality assurance processes and procedures into one easy-tounderstand Quality Manual is therefore critical to ensure the continued supply of fault-free products.

Successful initiatives included an automated welcome series programme to engage new subscribers and in just two months, the revenue generated was far more than initially expected.

The manual should always be used as a working document, continuously improving and evolving, capturing all aspects of quality assurance throughout the whole supply chain.

Bureau Veritas has substantial experience in advising clients how to write or improve their existing Quality Manuals, advising on all important sections (e.g. audits, testing,

Jack Brown

fitting,inspections, etc.) and assessing them for clarity whether they can be understood by the whole supply chain.

If you have any questions about quality manual development for footwear, contact Bureau Veritas at bvsales@uk.bureauveritas.com

Moda in Pelle online marketing manager Jessica Lockwood said: “Switching our Email service provider to Bronto has given us the opportunity to advance our email marketing strategy, segment our customers and target them with relevant campaigns, which has really driven incremental revenue.”

Business + Technology

33 Visual soft advertorial

24/7/13

12:37

Page 1

34 Classi's

24/7/13

16:33

Page 1

DIARYdates

RETAIL SOLUTIONS

Pure London, London Olympia, August 4-6 2013 Moda, NEC Birmingham, August 11-13 2013 GDS, Dusseldorf, September 11-13 2013 Micam, Milan, September 15-18 2013

Contacts Sales Tony Barry – Sales & Marketing Director (tb@scriptmedia.co.uk) Beverley Green – Group Sales Manager (bg@scriptmedia.co.uk) Avertising Contacts Tel: 01226 734333 Fax: 01226 734477

Editorial Judith Halkerston – Group Editor Nicola Hyde – Editor Christina Eccles – Reporter Dominic Musgrave – Reporter Editorial Contacts Tel: 01226 734694 Email: nh@scriptmedia.co.uk

Design & Production Stewart Holt – Studio Manager (sth@scriptmedia.co.uk) Laura Blackburn – Graphic Designer (lb@scriptmedia.co.uk)

To advertise in Out on a Limb magazine please contact Bev Green on 01226 734 288

Circulation 01226 734695 (24 hour hotline) Email: circulation@scriptmedia.co.uk

RETAIL SOLUTIONS

TRAINING

A pair of shoes signed by comedian Alan Carr have gone on display at Northampton Museum and Art Gallery. The bespoke brogues were donated by Guy West (pictured), co owner of local shoe company Jeffery-West.

SITUATION VACANT

35 Petasil

24/7/13

12:38

Page 1

36 Gerry Weber

24/7/13

12:40

Page 1