Out On A Limb Feb 2013

news

Momentum gathering for ‘Keep Feet Fit’ professional shoe fitters we could save the NHS thousands of pounds over the coming years, as our members already do in a small way.

By Christina Eccles THE Society of Shoe Fitters' 'Keep Feet Fit' campaign is gaining momentum ahead of National Shoe Fitting Week, which begins on March 25.

“Footwear is treated as an accessory, but it is vitally important and the only item of clothing that can seriously damage your health in the long term.

The SSF, which operates on a nonprofit basis, wants to raise national awareness of the importance of having footwear correctly fitted – and the vital service independent shoe retailers provide.

The society is hoping that all retailers will promote the campaign and has created a press release and posters to help them get the word out to local media.

Secretary Laura West said: “It is no good moaning that trade is bad and you are not selling shoes, if you don’t get out and do something about it.

“Whether you are qualified with the SSF or not, you offer the public a personal service, so start shouting about it. Take the initiative – what better time to do so? You may not be media savvy or confident at PR which is why we are offering all shops an olive branch to take some

Laura West

of our quotes and ideas to create your own.”

The society is also hoping shops will lobby their local MPs to draw attention to the state of trade and the importance of shoe shops and fitting and has drafted a letter to help retailers get the message across.

Laura added: “If everyone working in shoe shops trained to become

“Now, is the time for the government to help the real footwear industry to work together to ensure a future for shoe fitting and independent shops. This has been a mighty industry with a skill base second to none, but gradually it has been eroded by get-rich-quick business managers, incentives for factories to close and move production overseas, and the lure of cutting out the middle man to sell online.

“We all need to help one another to avoid the marginalisation of our trade, so power to the independents, their suppliers and qualified shoe-fitters for 2013.

“We hope the public will support Keep Feet ‘Fit’ – National Shoe Fitting Week and by supporting their local shoe shop – use it or lose it.”

News

Richard Kottler with some of the young footwear managers who completed a footwear technology course.

Awards for footwear managers Celebrities turn to the WedgeWelly

Nicholas wins top industry February/March 2013

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A GROUP of young footwear managers from across the UK have been presented with awards after completing a course through the British Footwear Association.

Chief executive Richard Kottler presented awards to eight graduates from Clarks who did the footwear technology course over two years.

A further six from other companies were also given awards.

Richard said: “A total of 28 trainees from ten companies took part in some or all of the programme, which has rapidly established itself as a respected industry standard and which is going a long way to correcting the biggest skills shortage in the industry – that of qualified technical managers.

“We are looking forward to launching the 2013 programme and are confident that we continue to have the enthusiastic support of the

industry for this important contribution to adding skills and expertise to future managers in it.”

Presentations were made to Kirsty Friend, BFA; Kate Palfreyman, Matrix Footwear, Jonathan Sweet and MaryAnn Bunkell, Fitflop; Alex Peirce, Chatham-Marine and the Clarks graduates Rebecca Smith, Gabriel Tenorio, Lauren Sunde, Hannah Poole, Rasa Vaisvilaite, Bradley Hale, Will Prangley and Bradley Hefferman.

Drivers warned: don’t put your foot in it ROAD safety organisation and breakdown cover company GEM Motoring Assist has warned drivers about the dangers of getting behind the wheel whilst wearing unsuitable footwear.

With fur lined or sheepskin boots proving to be a consistently popular option in winter, GEM is urging drivers to forgo this style of fashionable footwear when driving and keep a more suitable pair of

shoes in the car to change in to.

CEO David Williams said: “We know that fashion dictates which winter boots are popular this season, however, many of them don’t offer enough grip and could cause your foot to slip off or in between the pedals when driving.

This could cause a minor or more serious accident if control of your car is lost.

“Always keep a sturdy pair of shoes in your vehicle for driving, ideally ones that can be fastened securely or laced up, and with a good grip on the sole. Correct footwear makes the driving task in hand a lot less hazardous.”

The organisation also said that winter favourite wellington boots are also one of the least practical options as their heavy duty rubber and thick shape makes it more

difficult for drivers to control their feet and movement on the pedals.

David added: “Not only must you be comfortable while driving; you must also make sure your movement is never restricted or impaired. If your boots or shoes don’t let you move freely, switch to a pair that allows you complete control over your driving, and your vehicle at all times.”

Celebrities turn to the WedgeWelly this winter CELEBRITY favourite WedgeWelly is shaping up to be a must have winter boot, according to the brand, following the recent spell of bad weather.

The rubber boot, worn by famous faces including Darcey Bussell, Tulisa and Dannii Minogue, is providing a glamorous alternative for women who want to combine fashion with practicality.

Spokesman Sarah Longthorn said: “When shopping for winter footwear, women should consider rubber boots. They offer the safest grip on ice, and rubber soles absorb a greater amount of shock when compared to leather, thereby cushioning your feet and joints.”

The international golf championships for the shoe leather trade has been scheduled for June this year. The tournament – which will be held June 20-22 – is being played at the Hillside Golf Club, and Hesketh Golf Club, which were joint hosts of the 2011 British Amateur Championship. The trade dinner will be held at the Ramada Plaza Hotel. Anyone wishing to attend should contact rodney@leicesteruk.co.uk

Top trend BRIGHTLY coloured shoes and accessories will be a top trend for 2013 weddings, boutique events company Simply Kayo has predicted.

Founder Fikayo Giwa has revealed her 13 trends to watch out for this year with a pop of colour in items such as shoes or belts among those listed. Other trends include retro/vintage, mint green details and a return to old school glamour.

A new bridal and special occasion footwear and accessories boutique has opened in Hampshire, which will offer up to 70 per cent off a range of designer brands.

Marmion Market Boutique in Southsea will offer discounted lines, plus new and exclusive products, from brands including Freya Rose Shoes, Lila accessories and Edwina Ibbotson hats.

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Feather fashion FEATHERS will be a top trend for bridal footwear this year, according to experts at Freya Rose.

The brand predicts that although feathers are not new to the bridal world, this season they will become more prominent as designers look for inspiration from the 1920s and ‘Great Gatsby’ era.

To capitalise on this, Freya Rose has launched its ‘Leah’ design – an open toe sling back in Ivory Duchesses silk with the exclusive Freya Rose signature Mother of pearl mosaic heel.

The shoe features a hand made duchess silk flower, embellished with swarovski crystals, Parisian lace and a sweeping of ostrich feathers that float up the outside of the foot.

The detail is also available as a shoe clip, allowing the bride to place it on different areas of the shoe and keep as a momento following the big day.

News

The new Kardashian Kollection has hit Dorothy Perkins stores, with footwear included for the first time. The range, from celebrity sisters Kim, Kourtney and Khloe Kardashian, includes chunky statement heels in bold colours, simple black platform courts and an edgy studded court shoe.

Nicholas beats stiff opposition to top award

By Christina Eccles LUXURY footwear designer Nicholas Kirkwood has been announced as the winner of this year’s British Fashion Council/Vogue Designer Fashion Fund, scooping a £200,000 prize and access to key mentors across the UK fashion industry.

The prize, which is now in its fourth year, was established to further enhance the reputation of London’s rising stars and assist in the development of their businesses.

Nicholas beat off stiff competition from fellow designers Roksanda Ilincic, Mary Katrantzou, Peter Pilotto and Emilia Wickstead, with the decision to award him the prize based on his and business partner Christopher Suarez’s impressive three year plan and interview presentation.

The BFC will now develop a bespoke mentoring programme tailored specifically to assist Nicholas to achieve his business goals for the next 18 months as he makes the transition from a developing creative business into a global fashion brand.

He said: "I'm thrilled. It was a great honour to be part of such a strong shortlist of talent. Being awarded News

the fund will enable us to realise our plans to develop the brand globally."

The five shortlisted designers were chosen by a panel of representatives of fund sponsors and all of them will be invited to participate in the Fashion Trust mentoring programme for a 24 month period.

BFC chief executive Caroline Rush added: “The calibre of applications in the shortlist were second to none, all of the designers proved that they are at a very crucial stage in their business when the fund could deliver a real opportunity to accelerate growth.

“However Nicholas’ application provided a clear and compelling case for how both funding and targeted mentoring would be used to assist him in taking the next steps in developing a global brand.”

An alumnus of prestigious design schools Central Saint Martins and Cordwainers, Nicholas Kirkwood’s collection launched in spring 2005.

Stockists include many of the world’s luxury retailers such as 10 Corso Como, Milan, Barneys, New York and Lane Crawford, Hong Kong.

He has recently opened flagship stores in London and New York.

features

A sandal brand that uses the culture and creativity of Kenyan locals to bring a fashion-forward product to market has announced big plans for 2013. Nicola Hyde caught up with Laidback London’s founder Mohamed Daya.

Kenyan craft and culture inspires Mohamed and helps keep his promise AS IT completes its tenth year of business, chic brand Laidback London aims to capitalise on its already booming global sales by developing new products and sales leads.

The brand was set up by Mohamed as he was so keen to capitalise on the craft and culture of the people of his own country in Kenya – he moved to London for University but wanted to provide jobs for people back home.

He said: “I tried to come up with a product line that I could bring back to the UK and something that could be translated into mainstream fashion with some of that culture and craft.

“I spent a lot of time getting the materials together and working with the people to see what they could do – the first range was really raw and it needed work as the consistency of the product line was so important. What we found was that the sandals are completely handmade but in those early days every pair was entirely different so it was a challenge to get them to look the same when they are made by different people, but still retain that handmade feel.”

Features

Laidback London now provides a sustainable income for hundreds of families in Kenya – and even as the product range expands, Mohamed remains committed to his promise to keep locals in work.

Cover Story

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It’s Showtime ...

Pages 10-21

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Last season, he introduced his first collection of ballet pumps – but since there is no traditional shoe making industry in Africa and no place to make them, he ended up sourcing the leathers and embellishments locally and shipping them to Pakistan.

“We are traditionally a summer brand and we wanted to expand on

that so we launched the first collection of ballet pumps for Autumn Winter 2012.

“We are committed to working out of Africa and having an impact on the area so we were using local leathers and getting embellishments done locally then shipping them to Pakistan to be made because there’s no traditional show manufacturer in Kenya.”

Laidback London has reported success in countries like Italy and Japan, as well as the UK and expects that to grow in the next year as it takes part in more global trade shows and improves its international selling networks.

“These people have a skill an d if there's some way we can take it to market to provide employment for them then that is wonderful. It’s become a part of our brand and it is something that customers can

relate to. It’s sometimes a challenge – the pace between Kenya and London is so different.

Sometimes the community in Kenya can be a little bit too laid back and then London is the exact opposite – in fact that’s how we came up with the name Laidback London as we thought it would be a great contradiction.”

Laidback London is taking part in the British Footwear Association’s Accelerated Development Programme for 2013 and plans to increase the number of distributors in key markets and develop new product lines.

It has plans for collaborations with other designers and plans to come up with an Autumn/Winter product that will make it a more year-round brand, with ambitious plans to add new soles like espadrilles and rubber soles.

Featuring anything from iconic New York taxis to Emma Bridgewater teapots and Tiffany jewellery, Milly J shoes are designed to stand out from the crowd. And according to founder Milly Jupp, it’s these individual touches which make them so special. She spoke to Christina Eccles.

Milly J makes her mark IN just over a year, shoe designer Milly has taken the footwear industry by storm ...

Nominations in four categories at the Footwear Industry Awards, celebrity endorsements from the likes of model Jodie Marsh and a small business accolade from TV ‘Dragon’ Theo Paphitis are among the highlights so far – and this is just the beginning.

Although Milly has loved shoes since childhood, Milly J Shoes as a business venture is relatively new.

Coming from a theatrical background and at the time working as an actress and singer, Milly first started thinking seriously about designing footwear in late 2011 when the death of her brother made her re-assess what she wanted to do with her life.

She originally began by making and selling eye-catching shoe sculptures, before repeated requests from women who wanted to actually wear the designs encouraged Milly to branch out into designing shoes.

Since then the business has gone from strength to strength.

She explained: “My interest in shoes began at a really young age.

I love footwear and understand what it does for people and thought surely I should be doing it myself? My brother was also an artist and he’s been a huge

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inspiration to me.”

Milly’s quirky designs are tailor made for each customer – meaning each pair of shoes are complete one offs and can really reflect someone’s personality and individuality.

She stresses she isn’t a cobbler, so never makes the actual shoe itself. However, her skills come into their own once the wearer has chosen what style of shoe she would like and discussed potential themes with Milly, who is then tasked with turning the vision into reality.

She added: “It can be any shoe as long as it has enough space for the design. I love to use platforms but I also love ballet shoes.”

And as for the materials used to transform a plain shoe into a true Milly J creation, the sky’s the limit.

“It can be anything. I deliberately try and source as many materials myself as I can – that's so important. I’m also very eco aware and love to recycle things.

“What is so different it that no shoe is ever the same. Each pair is specifically for that person. The whole mentality behind the shoes is that we are all individuals.”

Over the past few months, Milly has built up a loyal fanbase of wearers, known as her ‘shoe envy ladies’ who eagerly wait to see the next designs she has up her sleeve.

As well as updating her own website, Milly also promotes the brand on social networking site Twitter, aiming to reveal a new design each week to her followers.

Luckily, she says this isn’t a problem, as she is always coming up with new ideas.

She added: “I’m kind of like a poet who walks around with a notebook. It's exactly the same thing with my designs.

“My inspiration can come from anywhere – from my upbringing to something a friend says or something I've seen.

“The shoes are to be worn but also to be enjoyed – I try to steer away from the conventional.”

Milly, who makes everything from her living room in Stevenage, currently sells her shoes online but says eventually she would like to see the concept in luxury department stores.

“I would like to be in shops like Harrods and Liberty. Not selling shoes in big numbers but more about selling the service of Milly J Shoes.”

As well as a new venture into bridal footwear, her ultimate dream is to own her own shop – somewhere a little bit Alice in Wonderland, a little bit Dali – where she can open up her range to a bigger audience.

“I’d like somewhere which is quirky but sophisticated as well,

Jodie Marsh

maybe in Carnaby Street or Camden.

“So far, I have done everything off my own back and it can get very time consuming. But I've been so lucky.”

Features

Out on a Limb cover story

Editor’s comment

Christina Eccles Editor

It’s all about show time AS some of you may already be aware, our editor Nicky has swapped her high heels for highchairs and is currently on maternity leave, looking after baby Huw Hyde who arrived safely on January 19.

Congratulations to Nicky and husband James!

While Nicky is away, I am looking after Out on A Limb and this is issue it’s all about the shows.

From Moda to Pure London and GDS, we discover how plans are going for some of the industry’s biggest events and reveal what to watch out for during show time.

As well as profiling the shows, another highlight for me when pulling this edition together was speaking to Milly Jupp – founder of iconic footwear brand Milly J Shoes who is featured opposite on Page 8.

In little over a year, Milly has built up the business from scratch; gaining a cult following for her quirky designs, backing from a host of celebrities and four nominations at the upcoming Footwear Industry Awards – a great example of what imagination and hard work can achieve even in difficult economic times.

In other news, we also speak to accessories designer Holly Davis about her bespoke handbag range and take a sneak peek at the new Kardashian Kollection from celebrity sisters Kim, Khloe and Kourtney, which this season includes footwear for the first time.

As you know, Out on A Limb has always been keen to support independent retailers, which is why we are backing the Society of Shoe Fitters’ campaign ‘Keep Feet Fit’, which aims to educate the public on the importance of properly fitted shoes and highlight the hard work seen in independent shoe shops around the country. We would love to hear your thoughts about the campaign.

As always, if you would like to comment on anything else you have seen in the magazine or a wider industry issue, please get in touch.

We can be contacted on ce@scriptmedia.co.uk We will also be out and about at the shows, so look forward to seeing you there.

Features

Heritage and hunting inspires latest collection THE theme for Camel Active Footwear’s men’s autumn/winter collection for 2013/14 is Tracing Heritage.

Inspired by old hunting traditions, the current look is dominated by heritage, hunting and outdoor elements, which represent the distinctive Camel Active lifestyle.

Details such as buckles and soft materials make this look, as well as contrasting combinations of suede, leather and waxed cotton.

The collection remains true to the Camel Active colour base, with key shades including brown, mocha, black, blue and grey, plus red and bottle green highlights.

Sawtooth soles, leather frame and wool linings to collars make up the heritage look for Camel Active, while high quality leather and suede combinations show trend consciousness.

The brand’s collection for women also follows the same theme and

includes earthy tones and monochrome colours to give the latest look.

The focus of all styles is comfort.

Natural footbeds and integrated shock absorbers ensure a pleasant appearance, while the use of GoreTex provides particular added value in terms of protection and function.

In the current autumn/winter collection, long boots experience a revival – key pieces include the Davidson boots which reflect the country heritage look with herringbone designs.

The versatile collection also includes athletic inspired sneaker models where brushed, slip leather soles and soft shell provide optimum wearing comfort.

Visit us at N.E.C. Birmingham and GDS Dusseldorf.

Contact: Intershoe, Stockton-on-Tees TS18 3TA Phone: +44 1642 67 72 22 Email: customerservices@intershoe.co.uk

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It’s Showtime ... It’s Showtime ... It’s Showtime ...

Pure London: February 10-12 2013, Olympia, London Stitch Menswear: February 12-13 2013, Business Design Centre, Islington, London MODA: February 17-19 2013, NEC, Birmingham GDS: March 13-15 2013, Dusseldorf, Germany

Pure London line-up unveiled DETAILS have been announced for upcoming show Pure London, with new, international and niche footwear and accessories brands presenting their A/W ‘13 collections at London Olympia.

Among the returning exhibitors will be Scholl, which will be showcasing its new collection focusing on the versatility and adaptability of both ankle and knee-length boots.

Also returning is Melissa, presenting the recurrent theme of ‘pop luxury’ across an extensive range of heels, pumps, wedges and sandals. In contrast to winter expectations, Melissa will be ejecting bursts of colour throughout the A/W ‘13 collection.

Celebrating the brand’s 175th anniversary, Peter Kaiser’s collection

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is set to be contemporary and ontrend, featuring new and innovative designs across a range of ankle boots, set-back heels, platforms and slipper-style pumps, while Ravel will be adding finishing touches to the traditional riding boot and Chelsea boot, including studs, bows, zips, metallic tones, velvet trims and baroque detailing.

A key piece is the pointed toe court shoe adorned with metallic bows, as well as block heels and wedge ankle boots.

Other footwear brands debuting their A/W ‘13 collections at Pure London include French Connection, Luxury Rebel, Fly London, French Sole, Babycham and Bronx.

Joining the footwear brands on the gallery level will be an eclectic

range of accessory labels, showcasing vast collections of scarves, jewellery, bags, sunglasses and more.

Esteemed accessory brand Falke will be debuting at Pure London with an intricate collection of hosiery and socks, while Zandra Rhodes Handbags will also be exhibiting, with items ranging from purses to rucksacks, all finished with delicate stitching, gold trim, tassels and other stylish touches.

Zandra Rhodes’ collaboration with costume jewellery designer brand Adele Marie will also be presented at Pure London, drawing inspiration from timeless vintage prints and distinctive designs across a range of necklaces, brooches, bangles and earrings.

Also focusing on bold detailing is Fiorelli, whose collection will boast everything from structured bucket bags to gusseted totes and elegant clutches.

Following three different themes, Fiorelli will incorporate elements of century romance and gothic theatre with structured silhouettes, luxury exotics, textured layers and geometric elements with block colouring. Fiorelli’s ‘Hope’ range will retail at £30 with £1 from every sale going towards Cancer Research UK, with the hope of raising £100,000.

The accessories section will also house the likes of Ruby & Ed, Bibi, Yuna, and Lola Rose.

Showtime

Show welcomes back its Junior section TOP childrenswear labels will also be given their own area at Pure London, as the show welcomes back its Junior section.

Following its debut in August 2012, Junior will again be located in the show’s Young Fashion section and is a must-visit area for buyers who stock childrenswear,

or are looking to expand their offering.

The section will showcase designs for children aged 0-15 years, with brands on display including Nixie, Someone Kids, More Stories, Firetrap, Converse Kids, French Connection Kids and Ben Sherman Kids.

Over 60 French labels MORE than 60 French labels will be flocking to London Olympia to present their S/S13 and A/W13 collections at Pure London.

Mephisto, Mila Louise, Pierre Quioc, Pierre Vaux, Skalli Paris, Suncoo, Tania Zekkout, and Ubu Bijioux Paris.

Well-known names in the footwear section include Arche, Meduse, Anggy Haif, Baobab, Bernard Zins, Cannes Fayet, Coline, Complement Europe, Danity, Derhy, DOMattitude, Eva Kayan, Eva Tralala, Fred Sabatier, Lauren Vidal, Lollipops, Mademoiselle S, Mat de Misaine,

Meanwhile, accessories will be represented by brands including Gerbe – which will be showcasing a range of tights and stockings – MTM, whose collection will include capes, mittens and hats, and jewellery company ChaCune.

Towie sisters Sam and Billie Faiers, pictured, will be joining visitors at Pure London to speak about the success of their shop, Minnie’s Boutique.

The pair, along with co-owner mum Sue and aunt Libby, will be sharing their whirlwind success story live on stage, including top tips on selecting the right brands, launching your own label and running pop-up shops.

The session takes place at the show on Sunday February 10 at 2pm.

Picture: Featureflash/Shutterstock.com

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Over 400 labels showcasing at MODA

Josef Seibel will also be at MODA – showcasing an A/W ‘13 collection which aims to combine style with comfort. The women’s range moves in two different worlds, with sporty, laid back styles standing beside a wide range of casual city models. The new collection of men’s shoes, which includes sneakers, sneaker boots and docksider types, stand out with light EVA or shell soles in a dirty look, inspired by running sports.

OVER 400 international labels will be showcasing their autumn/winter 2013 offering at Moda Footwear, which takes place from February 17-19 at the NEC in Birmingham.

New signings for the show include Desigual, Ciccone, Think!, Kusa Flip Flops, Sixtyseven, Sheep Feet Australia, Furiezza, Destroy Mediterranea and Bugatti.

These will join show regulars including Rocket Dog, Barker Shoes, Fly London, Fiona McGuinness, Mustang Shoes, Brakeburn and Ikon Footwear.

Stylish comfort footwear brand Steptronic will present its latest collection at MODA. The range includes Chukka boots in a host of colours, including a three eyelet boot

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in calf leather, featuring the renowned sheepskin comfort lining and flexible rubber sole. There will also be a host of brogues, classic boots, city formals and lightweights.

Meanwhile, Select will showcase the most coveted labels in contemporary, urban and directional footwear including new signings Chrome and Shoes Like Pottery, as well as returning favourites Jack & Jones, Wrangler Footwear, K-Swiss, Original Penguin and Palladium.

Other highlights at the show include the introduction of an additional catwalk theatre.

Located next to Moda Footwear in Hall 20, it features three new catwalk shows highlighting the trends from Moda Footwear as well as Moda Gent, Select and new denim and urban show FLIP. The catwalk theatre will also play host to a full programme of seminars offering essential business advice from a hand-picked line-up of industry experts.

Taking place on Monday February 18 in Hall 20 at 12pm will be the footwear specific seminar hosted by Debbie Paver, from comfort footwear specialists Pavers.

As TV presenter and home shopping buyer for Pavers, Debbie will share the secrets to the brand’s success and discuss how they’ve sustained their longevity in what is an extremely competitive market.

The free seminar programme will also cover topics such as ecommerce, customer service, social media and visual merchandising.

Showtime

New range features equestrian styles CHATHAM will unveil its second country footwear collection at MODA, featuring equestrian styles designed with eventer Emma Hyslop.

The range complements Chatham’s successful marine collections and extends its winter business.

With the equestrian trend set to continue, Chatham’s designers have taken inspiration from traditional riding attire and collaborated with top eventer and Chatham ambassador, Emma Hyslop.

Collection focuses on casual sneaker

Chatham Country encompasses the same quality, durability, styling and comfort of the brand’s marine collections.

The range is designed for men and women passionate about the outdoor lifestyle.

The extended range of waterproof leather country boots and shoes features innovative technologies that provide on-trend designs, unparalleled comfort and sturdy soles for exceptional grip.

cent up on last year.

Managing director Philip Marsh said: “Product innovation is critical to growth in the marketplace. As brand awareness continues to increase, we are delighted to be trading at 35 per

“For the customer it’s about choice.

With our Country range we’re offering choice in colours, styles and price points, which range from £59 up to £179.”

“These new collections for winter 2013 are a great opportunity to continue the momentum with our distributors and retailers.

THE pioneer in lightweight shoe technology is presenting its exciting new collection for the autumn/winter 2013/14 season.

fashionable trendy colours as well as soft and cuddly fur trim – with quick laces, zippers or Velcro. Why bother with skiing?

With a focus on the Casual Sneaker, Ice Age and City Love, the designs are are linking up function and design, technology and fashion, and always sticking to the golden middle road: light and easy – made by Legero.

City Love for those who want to stroll through the city or wander through the shopping mall, this group is the perfect companion.

These heeled city boots are light as a feather, with directly injected polyurethane soles, exquisite upper leathers with fur trim and warm lining, they make a bold fashion statement. If you’re looking for a wedge sole, look no further than the new style Mella. The fashion trend of the season is perfect as a short boot or ankle boot and goes its own way with a directly injected polyurethane sole that is light as a feather and non-skid.

Casual Sneaker will go perfectly with any outfit but are also great for all kinds of outdoor activities thanks to their cuddly lining made of genuine lambskin and Gore-Tex. The best grip, non-skid thermoplastic polyurethane outsole system guarantees maximum traction. Ice Age is all about functional styles with light, sporty polyurethane soles and non-skid thermoplastic polyurethane outsoles. They will stand out in a crowd with

All styles are produced in UK sizes 31/2 – 9 or EURO 36-43 and all have a removeable insole.

Van Dal finds a perfect partner in Swarovski CLASSIC English footwear brand Van Dal returns this autumn with a blend of heritage and collaboration, as well as some deserved style for an often ignored customer.

For some time fashion has advocated a reaction to austerity, in Swarovski, Van Dal have found a perfect partner to achieve just this.

A small collection of two styles – Radiant and Trillion – along with matching bags, Van Dal’s Made in England Swarovski shoes are the epitome of timeless, chic and feminine charm.

Made in the brand’s Norwich factory, which has been producing women’s shoes since 1936, this capsule collection represents the pinnacle of their successful Made in England collection.

Each shoe comes garnished with Swarovski crystal with a variety of types and colours being used.

Radiant is a suede peep-toe with

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multi-toned Swarovksi crystals across the toe.

As well as looking a million dollars, this Van Dal Made in England style also features leather lining and sock, superb comfort and ion-mask protection.

A little more understated with a chic Swarovski trimmed bow, Trillion is a suede closed toe court with hand covered leather heel.

Also made in Norwich, this Van Dal style features leather lining and sock, superb comfort as standard and ion-mask protection to keep them looking great.

showtime

Collection provides a new kind of elegance THE next Caprice collection, arriving in autumn/winter 2013/14, will present fashion at its most beautiful: mystical, noble, pure and – above all – exceptional.

A new kind of elegance is expressed by exclusive, elaborately processed leather and modest decor.

Velvety velours lend the colours a special appearance of naturalness and romance.

Tredflex City range to debut at Moda

High-quality leather is at the heart of any Caprice collection. Apart from a selection of exclusive nappa, nubuck and velour leathers, there will be luxurious deerskin this autumn/winter, ideally complementing the brand image of Caprice in terms of wearing comfort.

The two-tone look, especially esteemed by Caprice customers, will experience a rebirth. A new technique of leather treatment, the exclusive hot-iron process, lends the material an extraordinarily brilliant quality. The leather look of past collections is surpassed once again.

Rounded edges and sleek, slim shapes will characterise the profile of the new collection.

Unusual combinations of materials, two- tone looks, slipper designs and

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fashionable sneakers will be setting a new course.

At the same time, the “Width H” programme is undergoing a fashionable relaunch, while deerskin is now also available in Width G shoes with a higher fashion level.

The focus of the new collection is in the middle range. High-quality, partly multi-coloured bases and coated wedge heels are the highlights of the season.

LAUNCHED in June 2012, Tredflex goes from strength to strength with the addition of the new City range, which makes its debut at Moda.

Pocket technology, all neatly condensed down into a slimmer version of the original Tredflex rubber sole.

Launched early to meet SS13 demand, the range features a collection of traditional brogues with an element of contemporary design in a mix of hi-shine rub-off and calf leathers.

Along with the City Collection, a smarter Weekend collection will also feature in some vibrant colours across a wing cap brogue and Chukka boot using the existing Crepe rubber sole with a leather rand and the current three system sock and premium leather linings.

The City Collection perfectly complements the existing Tredflex range and lends itself for the wearer of more formal suiting and smarter clothing while still maintaining the same features and comfort of the current three system sock and Air

See the collection on the UKD stand No R41 Contact petehill@ukdistributors.couk or Tredflex on info@tredflex.co.uk

showtime

Experienced firm sets benchmark in footwear Podlers add Faye and Fiona to Flip range MEET Fiona, the classic trainer style, and Faye, the chucker style boot for girls, new to the Flip range for A/W 2013.

Both with a splash of colour from the contrasting lilac, they’re the perfect shoe for style conscious young ladies. Featuring durable synthetic leather uppers, padded ankle collars with suede uppers and a choice between black or lilac laces. Both styles are available from July in sizes 36-42.

New to the Cup range for A/W 2013 is Connor (boot) and Charlie (shoe).

Both are soft to the touch with comfortable microfibre linings, sheep leather socks and full leather uppers featuring suede accents. Available in brown/blue and black, with black making it a perfect back to school shoe. Both styles are available from

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February/March 2013

July in sizes 24-31.

Toby, Tom, Theo and Troy are the new guys on the block to the A/W 2013 Terrain range. Carrying through the ever successful classic Pod style right into 2013, with contrast stitching, canvas linings and canvas burnt orange socks.

Flexible and hardwearing TPR soles with a concave and convex studded design make this range stand out.

Available in nutmeg and black, with nutmeg falling under the Pod Naturals brand for those who love a natural look to their footwear.

Four styles are available with three variations; slip-on, lace and Velcro.

Some styles are available from July in black for boys, men and men’s XL sizes. Nutmeg will be available from July in sizes 40-50.

ANALPA is a leader in fashionable footwear.

Having been established for over 20 years, the company has set the benchmark in male and female footwear, winning numerous awards at prestigious international contests.

Brands Keddo and Betsy are in the world’s top 10 leaders in the “Fashion Brown Shoe” segment and Analpa became a trendsetter in the “Youth Footwear” segment.

It employs an international staff of 18 designers, with our studio being based in the UK. Analpa has a reputation for innovation, excellence in product quality and talent. Analpa creates over 15,000 unique footwear styles annually and can adapt each style to the customer’s requirements.

For more information on the Keddo and Betsy range, visit us on Analpa’s stand at MODA Y24, NEC, Birmingham Micam – Pavilion 6 stand A-33, GDS – Hall 6 Stand 6D 30.

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GDS exhibitors set to descend on Düsseldorf OVER 800 exhibitors from all over the world are expected to meet in Düsseldorf for GDS. The show will present the entire spectrum of shoes and bags for A/W ‘13, with designs focusing on everything from style, to essential wear and urban.

New things to discover will include the shoe collection by star designer Michael Kors, the sub-line See by Chloe from French luxury label Chloé and styles from Dutch designer Hester van Eeghen.

Another highlight at the show will be children’s section Kidwalk, which has undergone a total revamp and is expected to house about 180 children’s shoe collections.

Other key areas to watch out for will be Design Attack – a trendy area for hip products where about 100 designers and young entrepreneurs

showtime

will be showcasing their unusual collections – and a dedicated section for textile accessories.

A comprehensive seminar programme will also support GDS with speaker sessions focusing on important industry topics.

In parallel, GDS will also present its trends for the 2013/14 Autumn/ Winter season, running as a common theme through the fashion shows and installations featured in the halls.

GDS will also be a place for celebrations as this year, the Federal Association of the German Footwear and Leather Goods Industry will be presenting the German Shoe Prize and the HDS Junior Award and a shoe-focused celebrity will once again be voted Shoe-Wearer of the Year.

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Show goes midweek at request of buyers

By Christina Eccles STITCH Menswear Trade Show will take place on February 12 -13 2013, with organisers choosing a midweek Tuesday/Wednesday format instead of the usual Sunday and Monday show to better meet buyers’ needs.

After extensive research, organisers moved the show after finding that Sunday is now part of weekend trading for lots of retailers and Monday is a real challenge for buyers to complete their sales meetings.

Stitch MD Brian Duffy explained: “After six seasons we felt confident that our dates could move and improve the footfall of the show as well as making it more affordable and manageable for brands and buyers.

“We are excited to announce the dates as we feel that this will improve the show’s attendance which is our overall aim.”

The show has three clear sections to help direct buyers and interest and give a clear identity to the brands showing.

The main Stitch area will be for some of biggest UK and international brands, offering them the tradeshow environment they require with a host of UK and international buyers and retailers attending the show.

Switch will house the strongest streetwear brands currently dominating the market, with Vision offering a platform for developing brands to have a presence in a successful tradeshow arena.

Brian also confirmed that following on from the success of the London show, the Stitch Menswear Trade Show New York fashion week event was also a great success.

He added “Our recent Nolcha New York Fashion Week event received a great reception and it was good to see the positive reception from the UK brands we showcased; Pretty Green, Firetrap and Bolongaro Trevor.

“Their reception showed the need, want and relevance of these traditional British brands in the American marketplace.”

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February/March 2013

Showtime

Firm expands with addition of Footgol to its portfolio NEW Brands Limited has expanded its portfolio with the introduction of Footgol, launching the Spanish footwear brand into the UK children’s active sport shoe market.

The first of its kind in the market, the Footgol leisure shoe features state of the art technology called ‘Powershotballs’.

I Powershotballs.

It cleverly uses innovative semispheres or ‘balls’ in specific areas on the shoes so that the wearer can kick a ball in an accurate direction.

I Non-slip sole with excellent grip.

Highly resistant and durable, the shoes are every parent’s dream as they are tough enough to withstand playground sports and games as well as being stylish to wear out and about.

The new range features: I Maximum comfort and breathability.

I Is superlight.

I High quality technical materials.

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I A more comfortable and safer fit.

I Extraordinary durability.

Footgol is available in a range of vibrant and popular colour ways and each style features two adjustable Velcro straps for ease.

Managing director of New Brands Limited Lincoln New said: “We are really excited about introducing Footgol into the UK children’s active and sports shoe market and have had lots of interest from our key accounts already.

“The product is really unique and really does work, the spring collection is available to order now.’’

Available in sizes 28 – 40, trade prices start at £19.50.

Pod expands kids’ range DUE to the success of its Spring/Summer range of kids scented canvas shoes, Pod has added a new kids’ Podler boot in colourful canvas uppers, linings and sparkly laces.

These boots can be worn with the collar down as the picture or can be unfolded to a canvas boot.

Also introducing the new Sophie and Sally styles for back to school.

These styles have leather uppers with padded sheep linings for extra

kool for kids

comfort. Sophie sizes start at 24-31 and for the Sally its has been increased to sizes from 24-40.

These styles form only part of the new back to school ranges which now include the Terrain collection together with the successful Flip range.

For more information: T: 01234 240 440 E: sales@aegisshoes.co.uk www.pod-footwear.com Moda stand: Pod footwear X9

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Product showcase

Kids can have fun with Superfit KIDS can only have fun in sturdy shoes that can keep up with all of their adventures.

MEPHISTO has begun the New Year with a full order book of new styles that excite the market.

That’s why, as one of the most successful manufacturers of children’s shoes, Superfit pays so much attention to perfect workmanship and the highest quality materials.

It is the combination of colour and new styling that all hold onto the traditional values of shoemaking that Mephisto are renowned for.

Mephisto defines high-end shoes for him and her. First quality materials, traditional handcrafted production and perfect fit turn each style into a unique piece of custom footwear.

We take quality very seriously.

Because after all, we take ‘big responsibility for your feet’.

The AW13 collection offers shoes for all adventures with gorgeous first walkers, sporty trainers, fashion high tops, stylish heeled boots, apres ski boots and fun slippers in seasonal fashion colours, Superfit have it all covered.

The AW13 collection is for children of all ages with styles offered in sizes 18 – 43.

The 2013 Back to School range will offer shoes for all school ages – reception, infants, primary and secondary and comprise of 20 styles in sizes 25 – 42.

Our favourite styles are back for 2013 and are joined by a new group for Boys ‘Fynn’ in four styles and

Exciting start for Mephisto

produced on the WMS wide last, it offers the traditional school look for the UK and Ireland with a flexible good gripping sole.

There is also a new ballerina pump style older girls.

The range is produced in high quality durable nappa leathers with leather or textile linings, five styles are offered with GORE-TEX to give a guaranteed waterproof and breathable shoe for feet that will be active.

All shoes have a removable insole.

For unmatched walking comfort all styles are equipped with an innovative soft-air insole which absorbs the shocks from walking and therefore protects the back and joints. Modern materials and trendy colours add that touch of chic all making very commercial footwear.

Sano by Mephisto has become the new reference brand in the wellness shoe market. With their innovative two-zone technology, Sano improve health and wellbeing, stimulate neglected muscles and reduce muscle contractions.

See Mephisto at Pure, Moda and GDS.

Durango is getting tough on fashion for its collections for fall 2013. The Austin collection is biker chic, inspired by details that normally would be seen on the wide open road. Style RD040 features a 14" slouched shaft, multiple buckle straps and a no-nonsense steel toe cap. Durango's Austin collection is constructed with soft mesh lining, cushion flex insoles, tempered steel shanks and composition rubber outsoles.

Styles are made with full grain leather.

Founded in 1966, Durango Boot manufactures and markets quality-crafted western and fashion footwear for men, women and children. It is a division of Rocky Brands, a publicly traded company on NASDAQ under the symbol: RCKY.

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Back to school + fashion = Petasil PETASIL, the vibrant kids’ footwear brand was established in 1988, bringing funky, fashionable shoes to the world, whilst ensuring kids’ footcare is at the forefront.

Based in the heart of Portugal’s historic shoe industry in St Jon da Madeira, Petasil is now sold in Holland, Belgium, France, Portugal, Spain, as well as the UK. This burgeoning fashion forward brand has even attracted more than its fair share of celebrity yummy mummy followers, hardly surprising when the quality of the brand is considered. All Petasil footwear is crafted from the finest quality leather and the soles are produced to be as soft and flexible as possible. Shoes are manufactured for children aged 0-10 years in sizes 19-39 There are a number of new looks

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February/March 2013

Product solves women’s problem of painful shoes and this year the wedge is going to be big news for girls both in terms of Back to School and fashion.

Looks like the eminently fashionable Carina Three boot as featured.

To see the Petasil collections, come and visit us at MODA, NEC, February 17-19, Stand T31, Hall 19.

A NEW product has been launched in the UK which solves the problem of women having beautiful shoes which are too painful to wear.

The insoles are made from high quality, flexible leather and are updated from season to season, allowing women to look glamorous yet also feel comfortable.

Founder of Red Carpet Paris, Claire Vidal, created the luxury shoe insoles after finding that wearing smart and stylish shoes often resulted in painful feet.

After achieving success with the concept in France, the product is now available in the UK for the first time at House of Fraser, The Box Boutique and Start Boutique.

product showcase

accessories

A new accessories brand has become one to watch this year, with owner Holly Davis revealing big plans for the coming months.

Christina Eccles discovered the Holly and Ruby story so far – and found out why Holly’s on the look out for her perfect business partner.

Holly’s bags of potential BESPOKE handbag designer Holly is predicting big things for 2013.

After achieving success selling bags online via her website, she would like this to be the year she branches out into retailers.

Holly, who describes her inspiration as vintage textiles with a modern twist, has so far been juggling designing with her day job as a textiles lecturer, but over the next few months has set some time aside to exhibit at upcoming events and get the word out there about her brand.

She said: “It can be quite a hard battle with work as well. I also like updating my website and writing blog posts but making things has to come first. I’ve had to find that balance.

“I’m now really looking forward to being able to get to some trade fairs and speaking to retailers face to face.”

Holly originally specialised in embroidered and applique designs before branching out into silkscreen printing. Her designs heavily feature wildlife – especially creatures such as butterflies and birds – as not only do they look good, she aims to use them to raise awareness of endangered species.

She also hopes that when someone purchases one of her bags, they are buying into a whole concept – with each design having its own name and character description.

February/March 2013 27

She added: “I’m inspired by vintage textiles but with a modern twist and also by wildlife. I try to highlight issues in my designs, such as species of birds which are becoming extinct.

“I also did an art deco print that was really popular – so are geometric shapes, skull designs and the butterflies and birds.”

From her conversations with retailers, Holly hopes her designs will be stocked in the shops she is most passionate about – the independents – and long term she would like to be in a position to expand her studio space and take on more staff.

“I'm a big supporter of independent stores, gallery shops and boutiques, as well as museum shops as they are also interested in the history of textiles.

“Hopefully I will be able to build up good relationships with these retailers and branch out further.

“Eventually I would like to employ my ‘Ruby’. I'm really looking forward to meeting retailers and buyers – it's going to be an exciting year.”

Jodi scoops award for her innovative handbag designs

By Christina Eccles A STUDENT from Cumbria has scooped a coveted award for her innovative handbag designs.

Jodi Feddon, a sixth form student, was named the Young Handbag Designer of the Year at Clothes Show Live in December.

Finalist launches frilly sock range AMERICA’S Next Top Model finalist Annaliese Dayes has launched a new range of frilly socks, inspired by her school days.

The concept of Frills by AD was to take the familiarity of frilly socks but update them to create something modern, quirky and fun. Annaliese added: “Quality is also key and for us at Frills, this means quality assuring each hand-finished pair from our talented seamstresses all located within the Greater London area. So when we say, “Made with love. Wear with Pride” this statement definitely runs true to our hearts.”

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She fought off stiff competition with her houndstooth bag design with glow in the dark and blue fabric inspired by the Henry Holland brand.

Fashion commentator Caryn Franklin, who was on the judging panel with celebrity stylist Karl Willett and Clothes Show Live MD Gavin Brown, said: “Jodi's day to night bag was an energetic and inspirational mix of craft and fashion zeitgeist.

“It stood out as the work of someone willing to take risks and push the boundaries and for that reason she is a well-deserved winner.”

Jodi was presented with a cheque for £1,000 for her school, £1,000

Young handbag designer of the year Jodi Feddon.

prize money, a trophy and tickets to Clothes Show Live 2013.

She said: “Winning the award has been so exciting. I am going to continue to design handbags and think this could really shape things for me in the future.”

Hollywood actress Isla Fisher and singer Adele were among the stars who sparkled at the Golden Globe Awards wearing jewellery from Van Cleef and Arpels. Adele, who scooped the award for Best Original Song – Motion Picture, wore 1971 ‘Estate’ earrings from the Heritage Collection, while Isla (pictured above) chose a selection of bracelets and a ‘Dentelle’ ring, which featured diamonds set in 18k white gold.

Photo credit: Michael Kovac – Getty Images.

Accessories

Fine jewellery designer Andrew Geoghegan has released details of his latest collection in time for Valentine’s Day. The range includes cocktail and engagement rings, combining classic and contemporary styling using platinum, 18ct gold, diamonds and sumptuous gemstones.

World trends inspire new spring range AZTEC style patterns, ear cuff chains and fluorescent colours are among the trends featured in Amber Jewellery’s new collection.

Founder Ashish Kohli said: “The new spring range has taken influences from all over the world – it’s a real eclectic collection, with broad appeal.

Over 2,000 styles are available across the range of jewellery and accessories, with inspiration being drawn from trends around the world.

“We’ve incorporated high-fashion designs and made them accessible to the everyday fashion retail customer.”

Accessories

New designs Toffee hits UK combine eras A LUXURY accessories brand which has taken Australia and the US by storm has launched in the UK. The range from Toffee includes briefcases for the iPad and MacBook Air, cases for the iPhone 5 and iPad mini, and day bags with space for a Macbook or Notebook, iPad or tablet and a quilted notebook compartment.

SPECIALIST wedding hair accessories brand Flo & Percy has revealed its new collection, which mixes a hint of sparkle with soft fabrics and intricate beading.

The designs combine the eras of the 20s, 30s and 50s, infused with modern chic to create eye catching head pieces, jewellery and sashes to complement dress trends for 2013.

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Business + Technology

How footwear retailers turn browsers into buyers OFFERING good, or great, customer service is one way that retailers can successfully retain customers.

A good loyal customer base helps maintain a healthy bottom line. So how do retailers get their staff to offer great customer service?

And if the staff are out on the sales floor is it best practice to ask the customer to go to the sales counter to ask the other assistant about stock or products, if the sales assistant can check live stock from the till that is. Unsure of a price is the customer sent packing to the sales counter to queue up to ask about a price?

Surely it is better customer service for the following to happen: when

Some firms ‘stuck in dark ages’ RETAILERS are missing out on a valuable pot of customers by not having search engine friendly websites, according to experts.

Dan Wagner, CEO of e-commerce company mPowa, said a recent study shows that many websites are incompatible with mobile devices and fail on search engine optimisation – despite the fact that research by Google proves that half of all internet searches will be done on mobile devices this year.

He said: “Given that substantial revenues are generated through digital channels, it really is bewildering that so many companies are stuck in the dark ages when it comes to how they interact with their customers.

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February/March 2013

But before they get the item they can show them other products on display that may be of interest to them and complement the product they are about to buy. If a customer has a query about a price of product rather than send them off to the till point is not easier for the sales assistant to check there and then for them?

When customers come in-store is it best practice for retail staff to stand behind the sales counter and wait for customers to come to them with any questions?

Is it best practice for staff when asked ‘do you have stock of an item’ to go out the back, leave the customer, and rummage around for five minutes?

Insole firm unveils structure

customer? So if there is no stock they can quickly show them an alternative product or confirm there and then that they do have it in stock and they will get it for them.

By Ian Tomlinson

“Gone are the days when a retailer’s customer base walked through the front door of its shop. Consumer buying behaviour is changing rapidly as a result of advances in technology. Whilst consumers may still wish to browse in a shop on the high street, purchasing on mobile devices such as mobile phones and tablets, is gathering pace, and is revolutionising the way consumers purchase goods.”

Ian Tomlinson

customers come in, staff meet and greet them on the shop floor so they can answer any questions they may have. If a customer wants to know where a category of footwear is the sales assistant can take them to the relevant area.

They are able to show them the products they are after. And if they need to check stock is it not more efficient for the sales assistant to be able to do it whilst they are with the

Surely, the latter scenario offers better customer service, gives the customer a better, more personal retail experience and turns browsing into buying. But how can retailers provide such levels of service?

Mobile Points of Sale (Mobile PoS or MPoS) is how. Sales staff with tablets, such as iPads, checking live stock levels, prices, showing alternate products all via the tablet.

It allows footwear retailers to get closer to their customers and boost sales, now who wouldn’t want that?

I Ian Tomlinson is chief executive of Cybertill.

Insole firm unveils structure change PREMIUM insole manufacturer Superfeet has announced a change in structure for its UK team after a successful six months.

New European sales manager Frits Kuper will be joined by Andy Blair as European Training Manager who will be running the newly launched ‘Superfeet University’ which will give retailers detailed information about the products.

Frits said: “Last year has been very positive for the Superfeet brand in the UK, including a period of growth during a difficult time for the outdoors industry, and this is something we aim to continue into 2013.

“Andy is an excellent addition to the

Andy Blair

team and I am confident his expertise will prove to be an invaluable support for our distributors, customers and sales team alike.”

Company launches new website Footewar brand Aruna Seth has launched a new website – www.arunaseth.com – designed to make shoe shopping as straightforward as possible. Key features including a dedicated bridal section, where brides can search for the perfect pair of shoes using their wedding colour themes, and clickable links to various styles and heel heights. Brides can also click on a tab to be directed to a dedicated page where they can make an appointment with a bridal advisor at the No11 Hotel in Chelsea.

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ACCESSORIES company Betty and Betts has launched a new website to make the buying process easier for customers – and help them learn more about the ethos behind the brand.

Products on show include luxury leather tote bags, iPad holders, wallets and satchels and with each

item is a detailed description of its dimensions and materials used.

The site also includes a ‘community’ tab where visitors can learn more about what goes on behind the scenes, where suppliers are sourced from and how the brand ensures all of its products meet rigorous ethical and fairtrade standards.

Business + Technology

‘Great performance at a very competitive price’ DIARY TOUCHSCREEN EPoS manufacturer, J2 Retail Systems, maintains that its J2 225 Compact is one of the world’s smallest POS terminals.

J2’s Moray Boyd said: “In retail, space equates to cost. We designed our J2 225 with a unique swing arm base that gives a very small footprint that’s particularly attractive to users. Plus this terminal delivers great performance at a very competitive price.”

The J2 225’s 14” LED backlit, fold-flat touchscreen displays more on-screen data and can be True Flat Resistive or Projected Capacitive Touch for multitouch and gesturing.

Retailers appreciate the neat, stylish look of J2 terminals. The J2 225 takes this a step further with optional snap-

dates

on coloured bezels and cable cases, meaning the units can blend into a fully branded environment.

Comfortable use comes from the ability to adjust heights and viewing angles, and the terminals can be counter top, wall or pole-mounted using a standard VESA mount.

This new terminal utilises the latest Intel processors and chipsets to deliver higher speeds using less power.

The J2 225 offers hard drives and Solid State drives as standard, with both types being ‘quick-access’ for easy user maintenance and upgrade.

Increased client independence and a low cost of ownership can be expected.

Pure London: February 10-12 2013, Olympia, London Stitch Menswear: February 12-13 2013, Business Design Centre, Islington, London Footwear Industry Awards: February 17 2013, The National Motorcycle Museum, Solihull MODA: February 17-19 2013, NEC, Birmingham Micam: March 3-6 2013, Milan, Italy GDS/Global Shoes: March 1315 2013, Dusseldorf, Germany

Deal with costly mould issues

By Jack Brown MOULD growth can lead to textiles, clothes, shoes and other leather goods becoming discolored and cause products to smell.

Mould spores can be toxic and represent a health hazard. Every year millions of dollars’ worth of products are rejected by retailers, or worse still returned by consumers, with the risk of litigation and damage to a company’s reputation.

Problems can arise at any stage of the manufacturing and retail process, but often stem from humid conditions in factories and poorly ventilated warehousing and transport. Chemicals used to tackle and prevent mould face increasingly tight restrictions, with many now banned in Europe and the USA. Mould is therefore no longer simply an issue of spoiled appearance. It is a safety issue, and one facing stringent regulations.

To help address the problem, Bureau Veritas Consumer Products Services, a leading provider of safety, compliance and quality assurance testing, inspection and certification services, has developed a mould prevention programme focused around a factory assessment that examines and addresses areas for improvement of the conditions in which products are manufactured, stored and packed before shipment. The offering additionally includes product testing and educational seminars.

Footwear technical consultant at Bureau Veritas Jack Brown said: “Mould is a serious issue for retailers and manufacturers. It is estimated, for example, that five per cent of all shoes are rejected by retailers because of mould. The cause is often factories and assembly plants, particularly in Asia, which can become ideal breeding grounds for mould because of the warmth and high humidity. Our factory assessment and seminars address process management/

TRAINING

improvement (QA) whilst our testing addresses product control (QC). The total solution therefore addresses root cause problems, Jack Brown ongoing validation and results in peace of mind and optimised profits for our clients.”

RETAIL SOLUTIONS

RETAIL SOLUTIONS

Contacts Tony Barry – Sales & Marketing Director

Dominic Musgrave – Reporter Helen Williams – Reporter

(tb@scriptmedia.co.uk)

Editorial Contacts

Beverley Green – Group Sales Manager

Tel: 01226 734694 Email: nh@scriptmedia.co.uk

Sales

(bg@scriptmedia.co.uk) Avertising Contacts

Design & Production

Tel: 01226 734333 Fax: 01226 734477

Stewart Holt – Studio Manager

Editorial Judith Halkerston – Group Editor Nicola Hyde – Editor Christina Eccles – Reporter

(sth@scriptmedia.co.uk)

Laura Blackburn – Graphic Designer (lb@scriptmedia.co.uk)

Circulation 01226 734695 (24 hour hotline) Email: circulation@scriptmedia.co.uk