Out On A Limb (February 10)

News

Search is launched for young accessory designer A NEW competition to find the Young Accessory Designer of the year has been launched by the Fashion and Textile Museum.

Working with Clothes Show London, the museum is aiming to continue its commitment to developing young talent.

The competition is open to aspiring designers who have been trading for less than three years – giving them a platform in a competitive industry.

To win the award, they are being challenged to create and accessory product that encompasses the values of the Fashion and Textile Museum and is suitable for sale in its shop and online boutique.

The winner will also win six months business support for industry advisors

to help set up or develop their business and make it sustainable.

All entries will be judged by the FTM’s commercial director, Alison Lewy and Clothes Show London MD Gavin Brown.

Alison said: “FTM is thrilled to be working in partnership with Clothes Show London to launch this new competition which reflects the ethos of the museum to support young design talent.

“The winner will have a unique opportunity to receive a package of high-level, professional industry led support from the FTM to ensure the ongoing development of their business, as well as exposure for their brand.”

The winner will also have the chance

to showcase their product at Clothes Show London, attend a professional CAD short course and attend the private view of the forthcoming Horrockses Fashion exhibition.

Gavin said: “Clothes Show London intends to develop a variety of initiatives to help develop new talent.

“The launch of Young Accessory Designer of The Year in association with the Fashion and Textile Museum is the latest in our schedule of planned activity and will be followed by other projects to encourage creativity.”

The deadline for entries is 15 April 2010, three finalists will be notified on 30 April 2010 and the winner will be announced at Clothes Show London on 26 June 2010.

Charity gives100,000 pairs of shoes to Haiti appeal SHOE charity Soles4Souls is donating 100,000 pairs of new shoes to victims of the January earthquake in Haiti.

In partnership with several other aid organisations, the charity is sending emergency aid that includes footwear, food, medical supplies, bottles water, tents and more.

Wayne Elsey, Soles4Souls founder, said: “We are deeply saddened by the tragedy in Haiti. It is going to require a sustained humanitarian effort from all of us who can give, and Soles4Souls will be here to do our part with the gift of shoes to aid in the rescue and rebuilding

THE Focus Group has announced the signing of a new five-year footwear licence agreement under the Voi brand.

The group is now set to design, develop, source and sell a range of

OUT On A Limb is gearing up to attend the first big shows of the season and we’re looking forward to seeing the industry’s latest offerings.

process.”

Hopefully, the increasingly optimistic economic forecasts will mean a successful start to the year for brands and stores alike.

The organisation has already received truckloads of work boots, rain boots, children’s trainers, socks and other accessories that are being delivered to aid centres in Haiti.

This issue we hear from an independent retailer who has taken the innovative step of stocking just one brand.

Wayne added: “A pair of decent shoes is absolutely necessary in order to participate effectively in rescue and rebuilding efforts among broken glass, twisted metal and raw sewage.

We know this will be a long and difficult process and this is why we're committing 100,000 pairs so that the survivors and volunteers will have our resources throughout the rebuilding efforts.”

Group announces signing of agreement shoes under the Voi label to the UK and European markets. It is hoped that the first range will be available for delivery in time for the autumn/winter 2010 season.

The Aquacat footwear brand has been relaunched with a range of waterproof and breathable boots.

The paddock and jodhpur boots feature cushioned insoles, leather uppers and rubber soles for comfort and practicality.

Looking ahead with optimism

He claims that by selecting the right name for the right area, retailers can do away with the need for multiple stockists.

Take a look at the full story and get in contact with your thoughts – is it an idea you’re tempted to try for yourself?

The Aura Que Spring/summer 2010 collection features a range of natural materials, such as Allo Hemp cloth, Shyama and Dhaka woven cloth, which are locally sourced in Nepal. The brand’s accessories are all produced by Nepalese suppliers, who manufacture everything according to Fair Trade guidelines. Designer Laura Queening is also currently developing Sequel: a range of accessories made from recycled leather jackets from Oxfam Wastesaver, to be launched in March 2010.

Finally, Out On A Limb is now on Twitter!

Follow us at www.twitter.com/ooalmagazi ne to keep up to date with the latest industry news and gossip.

New line steps up THE Mountain Boot Company has added another line to its portfolio of outdoor footwear brands.

HealthyStep is a new brand of footbeds which have been codeveloped by the MBC specifically for the outdoor market. They have been created by a team of biomechanical experts and podiatrists and provide a ‘mid foot saddle’ which supports and controls the foot for a more comfortable fit.

www.twitter.com/ooalmagazine ISSUE 57 FEBRUARY/MARCH 2010

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Contents COVER STORY

Issue 57 February/March 10

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The diversity of nature Sharing a prize pays off for Joanne

NEWS SPOTLIGHT

8 10

Fish skin nets clients

Sales Tony Barry - Sales & Marketing Director Beverley Green - Sales Manager (bg@whpl.net) Advertising Contacts Tel: 01226 734333 | Fax: 01226 734477

Editorial

NEWS

So sweet Choc Chic

12

RETAIL REVIEW

A shop within a shop

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PREVIEW

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Moda news starts on

Andrew Harrod - Group Editor Judith Halkerston - Group Deputy Editor Louise Cordell - Editor Christina Eccles - Reporter Mary Ferguson - Reporter Editorial Contacts Tel: 01226 734694 | Fax: 01226 734705 Email: lcordell@whpl.net

Design & Production

NEWS

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Model times at Moda

Stewart Holt - Studio Manager (sth@whpl.net)

Kyle Wilkinson - Design & Production (kw@whpl.net)

KIDS

Featuring Kids at Moda

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Circulation 01226 734695 (24 hour hotline) Email: circulation@wharncliffepublishing.co.uk

Calming, autumnal feel to collection THE Natura collection has been gathering momentum since its launch as part of the Padders ladies’ range two seasons ago.

The collection has quickly evolved from a modest range of ladies’ shoes and boots through to a best-selling colourful selection of shoes and sandals for spring/summer 2010.

Following on from these successes, a new range has been developed for autumn/winter 2010 to be previewed at Moda.

Inspired by the diversity of nature’s exotic flowers, fruits and nuts, Debby Cooper, (design manager for Padders) has created an autumn/ winter range resplendent with vibrant colours, textures and fine detailing made from natural materials.

She said: “I have really enjoyed designing this collection, as the multiplicity of nature is wonderful and very motivating.

“I’ve created a calming autumnal feel for this selection using a warm, earthy colour palette of loam browns, forest greens and rich plums and the soft leather uppers, cushioned leather insoles and lightweight rubber outsoles create a healthy and cosseted environment for the feet.

“There is definitely a trend of ‘all things natural’ and our consumers are increasingly aware of the importance of looking after their feet.”

The collection consists of four shoes – a lace-up (Pecan), a touch and close (Peanut), a slip-on (Pine) and a bar-shoe (Coconut) and two boots – a slip-on (Conker) and a lace-up (Acorn).

Starting at £21 (trade) for the shoes and £24 (trade) for the boots, this footwear offers quality, comfort and excellent value for money to your customer while producing exciting profit opportunities for you.

Get back to nature with The Natura Collection on the Padders stand (FK20) at Moda in February or contact Mike Rowe on 01536 534976 or e-mail: mike@padders.co.uk

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News

BFA launches new training initiative

By Louise Cordell THE British Footwear Association has announced the launch of a new ‘Technical Training Initiative’.

Fashion company Baracuta is expanding its offering by launching a new footwear collection.

The British brand, which was founded in the 1930s, has been popular with celebrities from Steve McQueen to Daniel Craig, pictured, Pete Doherty and Oasis.

The footwear collection will be produced, under license, by Base London and will be a tightly focused range of styles to complement the clothing range including

vulcanized, desert boots, loafers and boots.

The footwear will be unveiled early in the new year for autumn/winter 2010 retail.

Kevin Stone, BMB’s marketing director, said: “We have evolved the brand from an iconic jacket into a lifestyle collection and now is the right time to add in a footwear line.

“We believe the team at Base London fully understand the brand’s history and heritage DNA and we look forward to working closely with them on this exciting project.”

Jimmy Choo boost for foundation JIMMY Choo has announced the launch of Project PEP with the Elton John AIDS Foundation.

The brand has created a capsule collection featuring a distinctive punk rock motif print.

Jimmy Choo will donate 25 per cent of the net sales from Project PEP and, with this funding, the Elton John

AIDS Foundation will directly support the pioneering Simelela Rape Centre in Cape Town. The proceeds raised

by Project PEP will enable the clinic to provide 24 hour a day, seven days a week access to the life-saving treatment that has to be administered within the first 72 hours of exposure to HIV.

Final details for the scheme are still being confirmed, but it is being organised due to the growing skills shortage of technical managers in the UK. Richard Kottler, BFA chief executive, said: “It has long been recognised that the biggest skills shortage in the trade is for technical staff – also called product Engineers and technical designers – the sources for which were traditionally the UK manufacturing sector.

key industry players representing manufacturers, importers and even some retailers.

This group is in the process of agreeing standards and skill requirements for first level footwear technicians.

The final shape of the scheme will be finalised in March of this year and will be followed by more work on higher level technical personnel.

Richard added: “This is an important project and we have received a massive amount of support from all areas of the sector.

“As this has seen a decline, good well trained technical people have become thin on the ground and the Colleges have not been able to fill this gap.”

“What has been remarkable is the experience of the industry working so closely together with a great sense of common purpose and keenness to share information and advice.

As a result, the BFA together with Skillfast the Skills Council for the fashion and footwear industries, has gathered a forum of about 25 of the

“If ever there was an example of the vibrancy and professionalism of the footwear industry it is to be seen in the project.”

Reebok teams up with Emporio Armani for special collection Loint’s of Holland have been making shoes since 1918 and have developed a rather unique way of manufacturing that shows in the shoes they produce.

The company has an ethical and environmentally friendly approach to shoemaking and insists on knowing every step of the production chain from how the

leather is tanned, to ensuring their own factories meet the best standards in human rights.

Some styles feature wooden soles but they include a flexible insert, allowing the foot to bend and work as a natural lever.

They are also lightweight and anatomically shaped, making them a healthy option.

A NEW collaboration between Reebok and Emporio Armani has been launched at Milan Fashion Week.

forward, fits together perfectly to provide a compelling new offering in the global sportsstyle market place.”

The special collection combines active style with sport and technology to create a range of high-end activewear.

Distribution will be limited to Emporio Armani boutiques, select Reebok concept stores and preferred retailers worldwide, starting from July 2010.

Uli Becker, Reebok International president, said: “This collaboration offers a new perspective for the design-minded, fashion conscious, active consumer.

“The global style credentials of the Emporio Armani brand, combined with Reebok’s fitness and training heritage, and focus going

Giorgio Armani said: “Today sportswear and activewear have become really important parts of our wardrobes. I wanted to offer my customers the possibility of wearing sports clothes that were stylish and comfortable. My new alliance with Reebok is a natural consequence of this philosophy.”

New skills representation deal signed

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THE footwear industry will be receiving new skills representation from April this year.

on March 31 and will be replaced

by Skillset, which is currently the council for creative media industries.

A deal has been signed that is set to give the UK’s 79,000 fashion and textiles businesses a stronger lobbying voice on skills issues for the future.

John Wilson, director general of UK Fashion and Textiles and Skillfast UK board member, said: “The UK is home to some of the world’s best designers and manufacturers, but to retain our position in the face of global competition we need a highly-

The sector currently has its own sector skills council, Skillfast UK, however this licence is set to end ISSUE 57 FEBRUARY/MARCH 2010

skilled workforce.

a new level.

“More needs to be done to ensure that our schools, colleges and universities produce people with the skills employers need – and for that, we need a Sector Skills Council to provide strategic influence at the highest level.

“This is a good decision for the industry, and one that we hope employers will embrace.”

“Skillfast-UK made great strides, but through Skillset, fashion and textiles employers will be able to influence on the skills agenda at

From April, the sector will be represented by a newly created group of fashion and textile employees, a member on the Skillset board of directors and a dedicated staff team including qualifications specialists and senior researchers.

News

Kirstin Deutelmoser, director of GDS and Global Shoes, has been awarded the Fashion Fuchs 2009 from Hermann Fuchslocher Business Consultancy. Dr Rolf Klinke, one of the award judges, said: “This is an exemplary personalised fashion achievement. Like no other, Ms Deutelmoser was and is committed to bringing the increasingly diffused trade fair landscape together in Düsseldorf under the aspect of a true industry meeting for shoes. In Leipzig and in Düsseldorf she has managed, in an exemplary manner, to set an important personal note for the fashion and most notably the shoe industry through her exceptional efforts.”

Recycling breach cost shoe firm over £30,000 A MAJOR shoe company has fallen foul of recycling rules and has been ordered to pay over £30,000 in fines and costs.

Brantano (UK) Limited, which has 147 stores in the UK, appeared at Coalville Magistrates’ Court after failing to comply with packaging regulations.

The company pleaded guilty to 15 charges related to not registering with the Environment Agency and failing to meet its packaging waste requirements between 2003 and 2007. It was estimated that the company had avoided costs of approximately £20,000 by not following the correct procedures.

Under the Producer Responsibility Obligations (Packaging Waste) Regulations, companies who have an annual turnover of over £2m and handle more than 50 tonnes of packaging per year must register with the Environment Agency or a recycling compliance scheme.

Each year, the companies must also provide evidence of payment for recovery and recycling of a specified proportion of their packaging – types of packaging covered by this legislation are wood, aluminium, steel, cardboard and plastic.

The regulations are designed to make companies assess the amount of packaging they handle and, where possible, limit its use and money raised from this legislation is directly invested in the recycling industry.

For the Environment Agency, Jill Crawford told the court that the Environment Agency undertook research into the company’s previous packaging waste production from 2003 to 2007. She said that the company had failed to register or to produce evidence of the recycling or recovery of packaging waste.

An Environment Agency officer involved in the investigation made a statement following the investigation and said: “Companies need to keep abreast of environmental regulation and reduce the amount of waste they produce that goes straight into landfill.

“We take action against companies who are non-compliant and we have a very active team which seeks out those companies.”

Brantano Limited was fined £25,000 for the 15 charges and was also ordered to pay compensation of £4,022 and costs of £2,669.10, along with a £15 victim surcharge, totalling £31,706.10.

Barricade breakthrough for Andy ANDY Murray is set to join the Adidas tennis line-up in 2010 and will be wearing its world’s biggest selling tennis shoe, the Barricade.

Jocelyn Robiot, Adidas VP global sports marketing, said: “We are delighted to welcome Andy Murray in to the Adidas tennis family.

“Andy is a young, dynamic player that embodies Adidas’ pure performer qualities.

“He is a very driven and dedicated athlete and we look forward to working with him on developing our Barricade products and helping him achieve his impossible in 2010.”

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News

Why sharing a prize pays off for Joanne FOOTWEAR designer Joanne Stoker is gearing up for London Fashion Week after winning a competition to help her start up her own retail business.

The London College of Fashion student came top in the First into Fashion contest, which is aimed at helping the capital’s fashion graduates enter the industry.

Along with womenswear designer Julia Smith, Joanne received a rent free retail unit in Connaught Village near Oxford Street for six months, with the support of Jimmy Choo as a

mentor.

Joanne said: “Having a boutique like this, that supplies both clothes and footwear, is great and I think it really appeals to people, because a lot of women come in looking for a complete outfit and we can cater for that.

“I am currently using the store as more of a show room – I am taking made-to-measure orders and also letting people know about the new styles that will be available in my next collection, which will be 80s inspired with a wide mix of colours and textures.”

Joanne’s designs are inspired by architectural shapes and art deco styles and she is planning on bringing these elements into the shoes she is showing at London Fashion Week.

She is also working with a jewellery designer to create the metallic heels that are a striking feature of her designs.

She added: “I think that having someone involved in the design process who does not work solely on footwear is very useful because they bring a whole new and different perspective to the design.

“I am now considering expanding into designing jewellery and handbags to complement my footwear so that I have a bigger offering for stores and customers.”

Joanne’s designs will be appearing on the catwalks at London Fashion Week alongside the latest styles from Jenna Theo – the label from Fashion Fringe winners Jenny Holmes and Demitris Theocharidis.

On the tee for golf contest THE International Golf Championship of the Shoe Leather and Allied Trades will be taking place at the Killarney Golf and Fishing Club in 2010.

Irish Open in July.

The Club has three courses, and this year the Championship will be played on the Killeen course and Mahoney’s Point.

Last year nearly 100 golfers from all branches of the trade attended the event at Slaley Hall in Northumberland and as a result a total of £14,750 was donated to Footwear Friends and the Leather and Hides Trade Benevolent Society.

The Killeen course has previously staged the Irish Open in 1991 and 1992 and this year it has also been chosen to host the

Entry forms for the Championship are currently being sent out, entries close in April and the draw for competitors will take place in May.

Retailers looking for something a bit different this spring are being invited to check out the new range from Funky Button – inspired by glitter, colour and quirky charm. Available now, the launch collection consists of three pieces – the Funky Button bracelet, necklace and ring and two accessory items, the Funky Button Key-fink (keyring) and Fone-funk (mobile phone charm).

Each piece is hand-made using buttons, and because of this, no two are ever the same.

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Reebok marks 20 years of the pump ...

REEBOK is celebrating the 20th anniversary of the pump with the release of a speciallycommissioned film.

– Paul Litchfield, said: “I knew we had it right the first time I pumped up the finished concept.

Directed by Colin O’Toole, it documents the history of the classic sneakers alongside interviews with its designer, athletes and retailers.

“It fit like no other shoe on the market and it looked cool as hell. The pump is a big part of sneaker history and I’m extremely proud to be a part of it.”

The brand will also be bringing back the original pump, followed by the release of other iconic models throughout 2010.

As part of the promotion, Reebok has also brought together its top global retail partners to work on an exclusive pump collaboration.

The shoe was originally created to give basketball athletes a customised fit with a self-contained air inflator on the tongue and a release valve on the back.

Its designer, Reebok’s head of advance concepts

Working with the Reebok team, partners including Juice, Solebox, Packer and Kicks, designed their own limited edition version of the pump, which will be released alongside the two original colours.

brand spotlight After leaving a high powered career in investment banking to follow her design dreams, Gwendolyn Carrie has found success with her luxury, handcrafted shoes. Out On A Limb visits the brand’s London showroom to see the latest collection of her limited edition pieces.

Fish skin nets Gwendolyn a shoal of clients GWENDOLYN Carrie creates limited edition, handcrafted shoes using signature fish skin leathers and other exotic skins.

Every style is produced in small numbers, usually around eight to 12 pairs and with the largest run to date being just 30.

“But our shoes are handcrafted using traditional skills and the fish skin we use is ethically sourced and in fact is a by-product of the food industry.

All are handmade in a small workshop and each style only goes out to stockists in one city to make sure that the brand and the individual designs stay exclusive for the customers.

“This also works to our advantage as it has a naturally elastic texture to provide the best possible fit, and it is also a product that is not easy to copy, reducing the possibility of copies coming onto the market.”

Gwendolyn said: “I cater for people who want discreet luxury.

Gwendolyn also works with a prosthesis manufacturer to create specialist padding for her shoes and will alter individual lasts depending on the heel height used to create a comfortable fit. She also wears all the samples herself before the shoes go into production so that she can personally recommend the designs to her customers.

“I have a classics line which makes up about 25 per cent of what I sell as I think people like to be able to return every season and replace a pair of shoes that has worked particularly well for them.

“The rest of the collections are seasonal and tend to echo some of the fashion trends that are around at the time.”

Gwendolyn aims to stay involved for every stage of the shoe-making process and one of her top priorities is producing a quality product that meets high ethical standards.

She said: “It is so important to me that the products I create are sustainable and that there is no exploitation of people or materials at any stage.

“The high street takes advantage of

10 ISSUE 57 FEBRUARY/MARCH 2010

the balance of power to keep factory costs down – but they are not following fair trading practices.

There are regular customer evenings at the stores with drinks and goody bags, where clients can view the latest designs and offer constructive criticism on what they would like to see in the future.

These have helped Gwendolyn to discover that most of her customers tend to come across the brand when looking for a special occasion shoe first, and then end up returning to expand their collection.

She has also found that, although she originally assumed that her

designs would attract older customers, in fact a large proportion of clients are now made up of women in their teens and 20s.

Gwendolyn added: “I think it is important for a designer to have a signature style – something that people can recognise so that they know what to expect.

“But that doesn’t mean that you can’t evolve and I still always enjoy trying out new things.

“My usual technique is to add a twist to classic designs – for example by introducing more exotic materials like the fish skins or bringing in accessories like feathers or daring colours.”

The London showroom has now been open for just over a year, and Gwendolyn already has plans to open a second store in the West End. The aim is to find a location with more footfall to bring the brand to a wider audience and she hopes to have it ready to launch within the next six months.

Gwendolyn added: “I am very pleased that the brand has done so well in what has been a difficult time for luxury goods.

“We have managed to attract many return customers, and a lot of these will buy several pairs at once – because they are so pleased to have found a brand that works for them.”

News

‘Businesses need to change with the times’

By Louise Cordell GROWTH and consolidation is the way forward for companies in the footwear world, according to industry expert Tony Linford.

THE founder of CocoRose London folding shoes is encouraging women to take better care of their feet.

Following research which has revealed that continuously wearing high heels can have and adverse effect on the body, Janan Leo is advising other women to switch to flats rather than suffer.

She said: “CocoRose foldable flat shoes

come in a matching purse which can be stashed in a larger bag or left in a drawer until needed. Then it is an easy matter of swapping shoes for quick relief.”

The brand, which was recently named Enterprise Nation’s Best Home Business, includes shoes with extra features from gold leather insoles to extra padding to keep the foot cushioned.

Boot tribute from Levi ...

THE autumn/winter 2010 collection from Levi is focussed on a ‘Boot Tribute’ with a range of fashionable and durable styles.

For men there are ankle boots in oil finish leathers and suede with weather resistant para soles, rugged work boots with a signature red canvas lining, Oxford boots with a brass finishing and zipped and lace up Derby boots.

The women’s collection includes Texan boots, riding boots in calfskin leather, casual Spanish ‘Campero’ boots and Oxford boots with a more feminine high heel.

As well as boots, the autumn/winter range includes a selection of other footwear styles, from penny loafers to a new vintage look, vulcanised sneakers range.

The MD of the Florida Group, which supplies brands including Van Dal and Marc, has claimed that a changing marketplace means businesses need to change with the times to survive.

He said: “This is the trend the industry is following and I think we all have to embrace that – it’s not necessarily a good or a bad thing, it’s just the way things are.

“We have to reinvent ourselves to keep up with changing times.”

The group is now aiming to expand its portfolio and bring more brands to the UK as well as continuing to build on it manufacturing heritage.

For example, its UK factory used to produce bridal shoes just for the German market, but thanks to a new collaboration, now also supplies a wedding shoe brand for the UK stores too.

Tony added: “We want to offer the independent retailers we supply more variety and options. The stores that we deal with like to stock a broad range of products to cater for their local communities, so our aim is to service them more completely.”

Although the company reported

Tony Linford

falling profits in 2008, matters have improved over the last year and its aim now is to keep growing to ensure success in the future.

Tony added: “My feeling was that we need to get bigger or we’ll go away.

“It is also important to remember that many independents have spread themselves thin with too many suppliers – which brings problems of its own.

“So we hope to simplify things for retailers, allowing them to stock two or three brands from just one supplier.

“This means they will be able to offer a wide choice to their customers, but without the added administration and hassle that working with multiple companies brings.”

Searching for your sole-mate? Brand seeks distributor

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A Bristol confectioner has created the ideal gift for any woman – designer shoes and handbags made from chocolate.

Frances Cooley is a boutique cake maker and chocolatier, and owner of Clifton Cakes.

She has been creating distinctive, ‘one-of-a-kind’ cakes for over a decade and has now developed a new range of unique Belgian chocolate shoes and handbags under the name ‘Choc Chic.’

The handbags coordinate with the shoe range and can also be made to order.

Frances was also recently invited by Libertys to display the Choc Chic collection at the Shoe Heaven Event, run with Kurt Geiger and Grazia.

ISSUE 57 FEBRUARY/MARCH 2010

ROCKIN Reptile is the shoe for women looking to step out with attitude and fashionistas searching for their ‘sole-mate’.

Rockin Reptile offers a variety of footwear where each design is unique and each style is a limited edition.

Designed for the edgy, sassy, funky and glam fashionista ready and waiting to Rock the World.

Fabulous footwear from quality materials screams ultimate luxury, specially tailored for the girl about town with a penchant for raising eyebrows.

As fussy as the Rockin Reptile woman may be, her needs are wholly satisfied by a pair of Rockin Reptiles.

Now in its sixth season

in Ireland, Rockin Reptile has become a firm favorite with Irish celebrities and have been featured in several magazine and television features.

Advice to all you would be Rockin Reptile fans – get your Rockin Reptiles soon, as Maria limits the amount she imports to maintain the brands exclusivity.

Check out our website: www.rockinreptile.ie.

Maria Barber is the sole distributor for Rockin Reptile shoes for Ireland and UK, and is currently selling the Autumn/Winter collection 2010.

For trade enquires please contact Maria on: +353862656428 or at mariabarber@gmail.com

ITALIAN leather brand Pavoni is seeking a distributor in the UK to help increase recognition for its accessories and footwear ranges.

The spring/summer 2010 range is the first to be available outside Italy and the UK launch is accompanied by a new look website, including an online shop and a members only zone for stockists.

Alan Newberry, the brand’s commercial stylist, said: “Our designs fuse ornate Italian design with sporty and casual styles designed especially with the UK in mind.

“We are looking for a distributor who can help us showcase our collections to boutiques and help us become as well known here as we are in Italy.”

retail review

Prime, an independent store in Brighton, has found success with an innovative new scheme – a shop within a shop. Out On A Limb found out more.

How Ross found his feet with a shop within a shop After working in many areas of the footwear industry, from distribution centres in Northamptonshire to fashion retail, last year Ross Czolak seized the opportunity to take on a store of his own.

in the shop.

revenue.

So he got in touch with the brand and between them they came up with a totally new concept – the shop within a shop.

Thanks to this result, J Shoes is now the shop’s sole footwear stockist for both the men’s and women’s section.

He saw potential in the Prime site, which had previously been a men’s clothes shop and decided to expand the offering, catering specifically for customers from the trendy Lanes area.

Ross decided to make J Shoes his only stockist and gave the women’s styles their own section of the store, with its own entrance and refurbished in a funky boutique style.

He said: “I had been working in the store for a year, so when the owner retired and offered me the lease I already had plans for how I wanted to change things.

“I decided to make the most of having plenty of space and thought that adding a women’s section too would give me a much wider customer base.”

During his hunt for a women’s footwear brand that would suit the store’s style, Ross came across J Shoes.

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‘The new layout makes the shop look really individual and the design has been created to fit in with the footwear styles’

He tried out a number of styles and, within the first six months the shoes were the best-selling collection ISSUE 57 FEBRUARY/MARCH 2010

He also brought in the brand’s styles for men, but moved them to a new section upstairs, to give the store two separate identities.

He said: “I got in touch with J Shoes because their styles seemed to fit the area and my customers really well.

“The new layout makes the shop look really individual and the design has been created to fit in with the footwear styles – for example using solid oak which picks up on the raw materials used in the shoes.”

The changes were made in November 2009 and as a result sales and footfall for the women’s section of the store increased massively, with at least a 20 per cent increase in

Ross added: “The idea is that women come in with their partners and we are able to cater for both of them, and that seems to be working.

“I think that most shops assume you need to stock a lot of different names.

“But if you get the right brand for the area and it has enough different styles then you don’t necessarily need more than one or two.

“Of course, there has to be an element of being careful and you must have a good business relationship with the brand – close and regular contact is very important – but the response we have had so far shows it can work well.”

Ross also credits his success to an EPO stock management system which he set up when he first opened the store.

Being able to keep a detailed record of sales and purchases combined

with a close relationship with the brand he stocks, means he can always get extra supplies if needed and keep responding quickly to what the customers want.

He added: “I really think we’ve come up with something that works.

“Obviously I want to get the model perfected first, but in the future I have plans to expand and maybe even open up other stores using a similar system.

“It’s a different approach, but customers are responding well and that’s what’s important.”

Adam Ford, J Shoes operations manager said: “We believe that this is a great opportunity for all concerned.

“We have an exceptionally distinctive product but wanted to find the perfect retail partner who shares our vision for the brand.

“Prime is only in its infancy in Brighton but has already captured a loyal following in the area and is attracting a customer who is looking for something unique.”

Moda

Moda promising its strongest line-up to date THIS season’s Moda Footwear is set to bring its strongest line-up to date of big name brands and new launches.

The show is introducing new sections and a new floorplan to attract buyers and retailers from across the industry.

Contemporary labels United Nude and Zimo London have added their names to the growing list of directional fashion labels showing for the first time as part of the event’s new Platform section – joining Rakish Heels, Strutt Couture, Strutt Couture by Zandra Rhodes and Feud.

Boxfresh, one of the instigators of the British streetwear boom, will be bringing its latest collection to Moda for the first time alongside contemporary British label Peter Werth.

Footwear giant Hush Puppies is back with its brand new autumn/winter 2010 collection for men, women and kids alongside unconventional label Fly London after a successful first appearance last season.

Children’s fitted footwear brand, Start-rite, will be launching two new product innovations at Moda Footwear and show regulars CAT return with a brand new range of footwear for men and women.

Rocket Dog is showing its new range which draws inspiration from three key styles this season; feminine vintage, ranch living and geometric while J Shoes explores the concept of androgyny for the year ahead.

This spring, Moda is also offering an exciting line-up of industry experts in the seminar programme.

Helen Goodwin and Janet Billings from visual display training company Made You Look Made You Stare!, will be revealing how effective display can enable retailers to raise their profiles and increase return on investment.

Ecommerce expert Nick Pratt of Sitemakers will be discussing how to understand your online audience, and the future of multichannel retail.

Finally, Thierry Bayle, director of fashion retail management company Management One, will reveal how to forecast sales with 90 per cent accuracy, and offer realistic solutions to improve your business.

Moda Footwear is also uniting with De Montfort University, for a project which will see footwear designs created by the university’s most talented students unveiled at the show.

RocketDog

Boxfresh

Brand ‘reasserts its identity’ HUSH Puppies has launched a range with a huge variety of new and unseen styles for autumn/winter 2010.

The ladies collection features sheep and goat leathers and Angora suedes in browns, greys and petrol blues.

It features an ‘Indulgence’ range of smart boots and heels in patents and suedes, an ‘American’ range of riding boots characterised by vintage stacked heels and waxy leathers and a ‘Moccasin’ range with outstitching and a quirky, split sole tread design.

Ian Spedding, head of ladies design, said: “Nothing has been overlooked in the modernising of the ladies’ collection for AW10.

“Traditional comfort styles have had the same treatment as the rest of the range and we have enlarged our offering of fashion footwear to ensure this season’s ladies range the most comprehensive to date.”

The men’s AW10 collection has return to its comfort market roots with updated classic styles including the Desert boot, the Chelsea boot and a work shoe.

Tim Richards, head designer, said: “The collection is all about the brand reasserting its identity through updated classic product that echoes the dapper feel of the 1950s whilst embodying the quality investment in product that are needed to meet customer expectations.”

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Moda

Mephisto world headquarters in Sarrebourg, France

Mephisto unveils collection at Moda Rieker will be previewing its latest collection at this season’s Moda show.

The women’s range utilises on trend ruffled leathers in the key colours for 2010 and also features a comfortable fit and AntiStress technology for flexibility and shock absorption.

FRENCH comfort footwear brand Mephisto will be exhibiting its autumn/winter 2010 collection at Moda.

Its Goodyear-Welt product family has been redesigned, resulting in three business styles, all entirely hand-made.

The more sporty sneaker designs feature narrow lasts and vintage leathers as well as a ‘soft-air’ midsole for walking comfort.

This season also sees the launch of a new Slacker men’s collection.

Six new shoes and booties combine a sport look with a functional

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design for all weather conditions.

They feature an anti-slide rubber outsole and a shock absorber integrated into the heel to keep walking shocks to a minimum.

For women, there is the City-Sport collection of shoe and boot styles with removable footbeds for extra comfort.

Also available is a new product line, ‘Gazelle’ which focusses on classic elegance and femininity.

Mephisto brands Mobils, Sano and Allrounder will also be shown at Moda, at stand F-J 28.

Moda

Brand in Moda debut FUGITIVE is a new brand showing in Moda’s Essential section.

Created in 2001 as a brand of the France Mode group, Fugitive quickly became a hit with

Moda in Pelle will be exhibiting its spring/summer 2010 collection in Moda’s Boutique section this season.

MBT celebrate launch of 2010 range MBT is appearing at Moda to celebrate the launch of a fourth generation 2010 sole technology and style range.

The collection is built around improving the basics of physical fitness and features new lighter

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materials, such as a 3D mesh upper and contoured heel technology, ensuring maximum breathability and a perfect fit. These styles allow you to work your body as effectively as the classic MBTs and work as a training tool in the gym or outside.

distributors Fugitive by Francesco Rossi.

The brand aims to provide the comfort of a French fit through high quality materials, combined with creativity and style.

The new AW10 collection from Strutt Couture is the most luxurious to date with inspiration drawn from architectural forms, contemporary angles and silhouettes.

High stilettos with double platforms are a prominent feature, as is contrasting textures, layered leathers, mosaic and patchwork.

Pewter studding is used to add a rock twist and knee high boots have been designed with contrasting spirals to accentuate the leg.

The full collection will be on display at this season’s Moda show.

News Advertiser’s Announcement

Beautiful and comfortable WHEN you combine eye-catching designs, quality materials and dynamic styling with sheer wearability, shoes can be beautiful as well as comfortable.

The shoes in the new ara collection are a must-have for anyone in search of fashionably fitting footwear this autumn/winter season.

Natural-looking leather is at the heart of the collection, along with nubuck and suede.

The use of Gore-Tex has also been extended in all styles, from classic to modern.

extended to fashion and Gore-Tex models after being successfully launched for last year’s autumn/winter season.

For the colder months, classic shades of black, brown and grey are complemented by dark green, deep beige, rich inky blue and reds ranging from Rosso to Amarone.

Comfort is assured at every step: soft leather insoles and/or warm linings of pure new wool, with checked Brit-chic patterns in some varieties, ensure a perfect foot climate.

Most of the footwear varieties in this ara collection come with exchangeable footbeds.

With many impressive features, boots (bootleg widths from S to XXL) make up the backbone of the collection.

Elastic gussets in taller boots create adjustable bootlegs for easy fitting.

Fur trims and knitted tops lend a fashionable finish to boots, whilst the season’s trends are highlighted with multi-coloured leather lining for pumps and casual shoes and Brit-chic lining for boots.

Prices for shoes range from £49.95 to £89.95; boots are priced from £59.95 to £150.

Lasts continue to be rounded or asymmetrically rounded with styles ranging from sporty block heels to trendy crepe wedge heels.

Ultra-light outsoles have been

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Moda

Two million pairs of Romika on a firm footing shoes made per season PITILLOS Shoes have been manufactured in La Rioja, Spain since 1981 and manufacture around 2,000,000 pairs per season with distribution solely in Spain.

PITILLOS comfort shoes are made from top quality leathers and one of the best footbeds available.

We are now the agents for England and Wales, Scotland have Thomas Rogersons distributing the brand who have been very successful and are one of the top chains in Scotland who recognised the potential of Pitillos.

Ireland also have had an excellent

response from their retailers towards the product and are now establishing the brand firmly in the market place.

We feel this is an opportunity for retailers in the England and Wales to have something new and competitively priced that will compete with other top comfort shoe brands.

With over 90 styles to choose from and approximately six colours per item and many finishes, Pitillos will have something to suit all tastes.

Please check out the Pitillos catalogue on our website where you will find our details: www.zoeandbryan.co.uk

WITH significant growth experienced for the autumn 2009 season and total volumes in the UK and Ireland more than doubled, Romika is on a firm footing for continued success with its new autumn 2010 collection.

shoemaking. We are really delighted that our brand offering and close relationship with our customers has allowed us to buck the market gloom. We are very positive going in to the new season that these strong growth levels will continue.”

Martin Ingram, managing director of Romika in the UK and Ireland, said: “This is down to a number of key ingredients.

For the new collection, smart wedges sit alongside dress and sporty flats and heritage Romika waterproof and machine washable boots are updated to reflect the new found fashionability of this functional and comfortable footwear.

“A heritage of superb fitting lasts, resilient PU injection construction and comfort built in at every level of

New exclusive area announced MODA has announced the launch of a new exclusive area for directional brands at the February 2010 show.

Moda Platform will be located within the Boutique Footwear zone and will aim to showcase the best up and coming designers and brands.

Sean O’Connor, event director, said: “The Boutique zone is already one of the most exciting areas of the event, but some of the more niche brands we have been talking to have been looking for something designed specifically for them.

“We have already had a great response and the show will now be offering even more for buyers in search of new names for their store.”

Lona Jones of Rakish Heels said: “A number of buyers are already familiar with our gorgeous shoes, but the Platform area will add a new dimension to the show, which we are hoping will introduce the brand to a greater number of quality retailers in the UK who may not be familiar with our designs.”

Other brands showing for the first time at Moda Footwear include streetwear label Boxfresh and contemporary British brand Peter Werth in the Life zone, classic British brand Cheaney in Essential, and Inga from Sweden in Boutique.

Leading brands from around the globe will be exhibiting including Rakish Heels with its original footwear and statement heels, luxury label Zimo, Strutt Couture with its main range and its collection A design designed by Zandra Rhodes, Spanish from brand Neosens and British label Rakish Heels Feud.

IFRA awards dinner taking place during Moda THIS year’s IFRA Awards Dinner is set to take place during Moda, on 20 February at the Hilton Birmingham Metropole Hotel.

Annual IFRA Awards for the Best Ladies’ Brand, Best Men’s Brand, Best Children’s Brand and Best Service and Customer Relations

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will be presented alongside the Golden Samples Case Award (to be awarded to the best shoe representative of the year) and the IFRA Retailer of the Year Award.

This year the awards are sponsored by Retail Technology.

Moda

Sophie excited by new range role MODA exhibitors Rocket Dog have announced a new ambassador for their footwear range – British professional female Kiteboarder and model Sophie Mathews.

Model Anna endorses styles at Moda

She currently competes with Nobile Kiteboarding Team as well as working as a personal trainer, sports masseure and nutritionist.

She said: “I am stoked to be a brand ambassador for Rocket Dog. “It is a fantastic opportunity and a huge compliment to be part of such a fresh and innovative company always on top of the latest fashion and trends but with unique style.

“I am excited to see what the up and coming year has in store.”

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Glass Footwear will be showing its new Anna Hickman collection at Moda. The Brazilian model and TV presenter has endorsed three styles in the brand’s Grendha 2010 collection, the Hilton, the Savoy and the Mayfair.

I Above: the Hilton and, top right: Anna Hickman

With significant growth experienced for the autumn 2009 season and total volumes in the UK and Ireland, more than doubled, Romika is on a firm footing for continued success with its new autumn 2010 collection.

Martin Ingram, managing director of Romika in the UK and Ireland, attributes this success to a number of key ingredients. He said: “A heritage of superb fitting lasts, resilient PU injection construction and comfort built in at every level of shoemaking is a great place to start.

“Add to this progressive and desirable design and top quality infrastructure in production, distribution and marketing and you have a recipe for success.

“We are really delighted that our brand offering and close relationship with our customers has allowed us to buck the market gloom.

“We are very positive going in to the new season that these strong growth levels will continue.”

Romika comfort is integrated into stylish product suitable for the worst winter conditions, leisurely walking, town wear and work. Smart wedges sit alongside dress and sporty flats incorporating interesting supple leathers to wrap the feet in comfort.

Heritage Romika waterproof and machine washable boots are updated to reflect the new found fashionability of this functional and comfortable footwear in fantastic fabrics.

The Romotion range presents patented technology based upon a dynamic footbed. This is integrated within the mid foot area of the outsole which actively supports a natural way of walking. Attractive looking shoes with a new technology for healthy motion.

“We are very positive going in to the new season that these strong growth levels will continue.”

The new ranges will be launched at the keyfootwear shows: MODA Footwear, Birmingham 21 to 23 February - Stand FK28.

GDS, Dusseldorf, 12 to 14 March - Hall 6 - Stand B06.

To join the growing list of successful Romika stockists or for more information contact Romika on 01603 307860, e-mail: enquiries@romika.co.uk or visit: www.romika.co.uk.

Moda The autumn/winter 2010 collection from Van Dal has been created around four themes.

‘Arctic Chic’ draws on folk style embroidery with butt seam details, contrast stitching and metal trims, made from Italian full grain leathers and premium shearling.

‘Rawhide’ is influenced by the western cowboy look, with casual leathers in black, chestnut and stone and flexible outsoles for comfort.

The ‘Ribbons and Bows’ collection draws on authentic, haberdashery inspired designs with detailing including matt, gathered suedes.

Finally, the ‘Heritage’ designs are classically styled loafers created from Italian feature leathers – moccasin constructions that are hand stitched on the last.

Pumps with celebrity fans THE latest collection of foldable ballet pumps by Butterfly Twists are made to wrap neatly into a compact and lightweight parcel that fits into a matching black bag.

The brand has a host of celebrity fans including Sophie Ellis-Bextor, Alesha Dixon and Beth Ditto and the shoes are available in a range of colours. The team of Butterfly Twist founders said: “Over the last two years we have spent all our time talking to hundreds of women and believe that we now have an unbeatable product that will be a huge hit and help many women breathe a huge sigh of relief.”

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Kids featuring Kids at Moda

Kickers excited at Disney link-up KICKERS has announced it is working with Disney to develop a brand new footwear range for kids.

The debut collection will feature characters including Mickey and Minnie Mouse, Goofy and Donald and Daisy Duck, as well as those from Disney/Pixar Cars and Disney Princesses.

The range will be centered around the Kickers Kick Hi boot and will launch in retail across the UK in

October 2010.

Ian Blackman, Kickers UK MD, said: “We are all extremely excited to begin working with such a worldclass, magical brand.

“The Kickers designers are fired up by the wealth of design opportunities that the Disney portfolio provides. We even have a few surprises up our sleeves – for instance, we are toying with the idea of creating adult versions.”

Over 40 styles, 12 colours BABYSHOES carries one of the largest supplies of in-stock continental baby shoes in the UK. It has over 40 styles and 12 colours.

It has next day delivery service (free on orders over £250) but does not have a minimum order.

BabyShoes has won numerous awards including winner of the Industry Design Awards 2008 and the accolade of inclusion in the Who’s Who of Britain’s Business Elite.

The company has showrooms in Manchester, Birmingham and Glasgow.

For more information contact Trevor on 0151 280 3049, e-mail: babyshoes@blueyonder.co.uk or visit their website: www.babyshoes.co.uk.

Kids’ brand teams up with Gola for 2010 START-RITE Shoes, the leading children’s fitted footwear brand, has confirmed its attendance at MODA to launch two new product innovations within their Autumn/Winter 2010 collection.

New for Autumn/Winter 2010 is a product collaboration with the enduring sports brand Gola to offer a unique and exclusive range of fitted training shoes for children.

In addition, AW10 sees the launch of Aqua-rite, Start-rite’s own range of fitted waterproof shoes and boots

for boys and girls.

Susan O’Hare, product director for Start-rite, said: “We’re delighted to be exhibiting at MODA, the show attracts key buyers and it is an ideal way to show them our innovative new product offering.

“We are particularly excited about showcasing these two key ranges for the first time as they demonstrate our commitment to developing our out-of-school offering for school age children.”

For more information on the range, and to contact your local business manager, please call our customer services team on +44 (0)1603 595200

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Kids featuring Kids at Moda

Designs with a back-to-school feeling ...

Henry Kaye, supplier of satin wedding boots, has added a children’s style of laced satin boot to its collection.

The new Nancy Boot has been designed to complement the bride’s look while offering protection and comfort for smaller feet.

Sharon Gavin, Henry Kaye MD, said: “In response to requests from brides choosing our satin wedding boots, the new Nancy Boot is our first satin boot designed especially for their young bridesmaids or flower girls.”

Previewing at Moda Footwear this season is Gola’s new footwear and bag designs that are suitable for the back to school period.

The footwear collection features styling touches including stitched patterns, patent panels, brogue detailing and flashing lights in the sole unit.

The Gola bag range has a streetwear feel, with on trend prints and subtle added extras such as a headphone access point, multiple pockets and adjustable padded shoulder straps.

Visit Gola at Moda Footwear on stand number FE31.

Podlers’ children’s shoes have been designed to aid the natural development of kids’ feet.

They are made from soft, breathable leather and feature lightweight, rubber flex soles. The brand will be showcasing its AW10 Solar collection at Bubble and Moda this Febuary.

STEP2WO, has announced the opening of a pop up UGG department for kids, which will be featured within the Selfridges concession. The new department, which is the first of its kind in the world, will feature trademark UGG branding including shag pile chairs and will offer a combination of classic boots and seasonal styles.

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News

EU votes to extend shoe export duties

By Louise Cordell EUROPEAN Union ministers have voted in favour of extending export duties on shoes imported from China and Vietnam – despite opposition from member states, including the UK. The Gore-Tex Experiential Rig Road Show is set to visit six high profile locations over the next few months to demonstrate the brand’s products. The interactive exhibition space is made up of various sensory experiences that demonstrate the physical benefits offered by Gore-Tex membranes. For footwear one of the interactive experiences will be the Climate Cube, where visitors choose from a range of activities to experience extreme weather conditions while the shoes keep feet dry.

Walsh Footwear has launched a brand new trail running collection for 2010.

The range is made up of four models and contains a selection of shoes and a boot, created to suit a range of different needs.

There are durable, waterproof and

lightweight options, all made from breathable and quick drying materials.

Models include the Enforcer, a boot offering ankle support and protection for rough terrain and the Spirit React, a multi activity show to improve performance on a variety of surfaces.

Adidas to launch pilot project in Bangladesh ADIDAS is set to launch a pilot project developing socially responsible footwear in Bangladesh.

The aim of the project, thought up by Bangladeshi banker and economist Professor Muhammad Yunus, will be to offer footwear that provides reliable protection against the widespread worm infections which are hazardous to health and to market these shoes at an affordable price for the poor.

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An Adidas spokesperson said: “We are fascinated by Professor Yunus’ idea of a social business model and have been conducting intensive discussions with him in this respect for quite some time.

ISSUE 57 FEBRUARY/MARCH 2010

“Now, following a thorough preparatory phase, including a project preparation trip to Bangladesh, the Adidas Group has decided to launch a pilot project for the development, marketing and distribution of sports footwear in Bangladesh.”

The objective of a social business according to Professor Yunus is solely tackling social issues through entrepreneurial actions, not maximising profit.

The business work in an economically sustainable way, but anticipated profits are not paid out as dividends but reinvested in the social business.

The duties will now be in force until April 2011 and range from 9.7 to 16.5 per cent for China and ten per cent for Vietnam.

The European Commission first imposed the charges for a two-year period from October 2006, after European shoe makers said they were unable to compete with lowcost manufacturing in the Asian countries.

commercial decision and clearly the commission had it in mind that it was going to go a particular way.”

However, the impact the decision will have on the British footwear industry and the consumer will be limited.

Richard points out that the delay in the decision means that all the pricing decisions for 2010 had been taken under the assumption that the duties would continue anyway – as that was the only option available.

Thanks to this, there will be little change until at least the end of the year and goods being traded in the spring of 2011 will still attract duty.

Ministers from countries including France, Greece, Italy and Spain supported the extension – however it was opposed by members including the Netherlands, Sweden and Britain.

Richard added: “I also think that when the duty is finally lifted the impact will be limited as it is only one of many costs that retailers have had to absorb – for example, increasing import costs due to rising fuel prices.

Richard Kottler, British Footwear Association chief executive, said: “The decision has come as a huge disappointment to our membership and most EU countries.

“However, the average shoe price in the UK has not moved, as these costs have been soaked up all along the supply line.

“Firstly because of the continuing duties and secondly because of the manner in which it came about.

“It was a political rather than a

“The expectation is that the duty will cease in April, but at that point some EU countries may still have the right to appeal to extend them still further.”

Collaboration is launched THIS season sees the launch of the Apex vs. Fatlace/Mark Arcenal collaboration – Fatlace’s own rendition of Alpinestars’ Shibuya shoe.

The design has been updated with full grain leather, Fatlace logo and trademark Fatlace cyan colour and combines the streetwear style of the Apex Initiative and the design talent of sneaker connoisseur Mark Arcenal, with Alpinestars' technical footwear legacy.

The Alpinestars Apex Initiative is a specialised line of collaboration projects

by Alpinestars with leading figures from the worlds of fashion, visual arts, and media.

Throughout the years, Fatlace have collaborated with some of the best brands from the worlds of fashion, art and motorsports, including Nike, Asics,

Onitsuka Tiger, Adidas, Recon, StrangeCo, EA Sports, Staple and ShortKut.

Sponsored by BLC Leather Technology Centre Ltd - www.blcleathertech.com

Environmental responsibility needs to be on agenda ATTITUDES towards environmental responsibility are changing and climate change is front page news. There was a huge public interest in the recent climate summit in Copenhagen, and consumers have access to more and better information than ever before.

The knock-on implication is that the issue of environmental responsibility needs to be firmly on the agenda of any footwear manufacturer or retailer.

Consumers are more likely than ever to ask the question: where has the leather used in this pair of shoes come from, and what

impact has its manufacture had on the environment?

If you want to be able to provide an honest answer to this question, you need to consider every stage of the supply chain.

Amazonian deforestation is a significant issue at the moment, with many environmental campaigners targeting footwear companies who source leather from cattle ranches in the Amazon.

Hide traceability is an area of interest for many responsible footwear companies, and The Leather Working Group has created a sub group, The Hide

Working Group, who are focusing efforts on this area.

Eco issues affecting the footwear supply chain will be the focus of an international conference to be held in Hong Kong during APLF on 30 March 2010, where topics discussed will range from traceability through to green chemicals and eco design.

Confirmed speakers include representatives from major footwear brands Nike and Adidas.

For more information visit: www.blcleathertech.com or email: info@blcleathertech.com

Bigger line-up for Boutique

by Chic show in April THE Boutique by Chic show is set to return from 25 to 27 April, with a bigger line up of leading fashion accessory labels from the UK and Europe.

The event aims to provide a broad spectrum of price points to suit all buyers and will feature brands that prove quality does not necessarily

come with a high price tag.

New brands launching at the show including Kinsey Designs, Brilliant Belts and La Chilli as well as other companies from all over the world that are not showing at any other British show.

The Naples Chamber of Commerce is also attending to

shocase ten of their manufacturers specialising in hand crafted production.

Returning exhibitors include Fiorelli, Mischa Barton, Bulaggi, Roberta Gandolfi, Charlotte Reid and Pavoni. Footwear brands appearing include: Menbur, Sachelle Couture, Irregular choice and Pilar Abril.

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News

diarydates TRAINING

Pure Olympia London, 14-16 February 2010 (www.purewomenswear.co.uk) A showcase of over 800 directional womenswear brands, young creative labels, footwear and accessory collection.

Moda Footwear NEC Birmingham, 21-23 February 2010 (www.moda-uk.co.uk) Moda will include a seminar programme which will be free of charge to all visitors and exhibitors.

The Moda catwalk show will present an overview of the seasons trends, providing an insight into key looks.

GDS Messe Dusseldorf, Germany, 12-14 March 2010 (www.gds-online.com) Highlights will include high fashion labels from international brands and the children’s footwear marketplace. Other events will include fashion shows, trend presentations and trend vision.

RETAIL SOLUTIONS

FOOTWEAR

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