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Issue 45 November 2010 £4.75
2012 ticket plans unveiled
Events ‘could shape future of Britain’ By Christina Eccles THE events industry could hold the key to future economic prosperity in the UK, a new report has claimed. The Britain for Events report – commissioned by the Business Visits and Events Partnership – has explored the size and value of the industry and where future opportunities could lie. According to the report, the industry is now worth more than £36bn a year to the economy – with outdoor events and festivals accounting for over £2bn. Figures show that sporting events are valued at £2.3bn, music events at £1.4bn, festivals and cultural events at £1.1bn and outdoor events at £1bn. And chair of the Business Visits and Events Partnership Michael Hirst said in the report that events have the ability to shape Britain’s future. He said: “The report is one of a number of initiatives undertaken by the BVEP to position the sector at the forefront of thinking by both the government and the wider business community. “It identifies trends and opportunities and highlights key issues and challenges which, if not addressed, could undermine Britain’s position as one of the leading players in this highly com-
petitive, global marketplace. “Properly supported, Britain’s events can help rebuild and re-balance Britain’s economic prosperity.” The Association of Independent Festivals represents some of the UK’s most popular events including Creamfields, Standon Calling, The Secret Garden Party and Bestival. AIF general manager Claire O Neill told The Main Event that outdoor events and festivals have a valuable role to play in the industry’s success, which should be recognised. She explained: “Independent festivals make a significant contribution not only culturally, but also to the local and UK economy. Not only does every B&B, pub and hotel in the area fill up; lots of local shops stay open to benefit from the extra custom.” Claire also said that AIF’s own research also confirms that independent festivals generate large amounts of money for the economy – by encouraging festivalgoers to spend in the local area which is good for businesses. She added: “Our own members’ survey showed that AIF festivals generate over £13m for the UK economy, £16.3m for local businesses in audience spend alone.”
THE ticket pricing structure has been revealed for the London 2012 Olympic and Paralympic Games – with organisers claiming to have made the event as accessible as possible. The first tickets go on sale next March with a total of 8.8m seats available across 26 sports. According to LOCOG’s ticketing strategy, 90 per cent of these tickets will be priced at £100 or under, with 2.5m tickets having a price tag of £20 and under. Olympics minister Hugh Robertson said: “Spectators are a vital part of every Olympic Games, providing the atmosphere that inspires athletes to perform. I am confident we will have packed stadiums and venues with the range of tickets on offer meaning that people of all ages and budgets will have the chance to attend London 2012.” 100,000 tickets will also be made available for school children, while a pay your age scheme will allow cheaper seats for those aged 16 and under at some events. A star-studded concert at Cardiff’s Millennium Stadium got the Ryder Cup off to a winning start. Performers including Dame Shirley Bassey and Katherine Jenkins joined golf fan Catherine Zeta-Jones on stage to welcome the world to Wales for the sporting spectacular. Push4 / Greenfield was commissioned by Ryder Cup Wales 2010 to organise the concert. Full story, Page 4
The Main Event is the official magazine of the National Outdoor Events Association
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Fighting for future of fireworks
More than just a normal show Page 6
Father and son talk All About the Idea Page 17
By Christina Eccles A PUBLIC appeal has been launched to secure the future of one of London’s most popular free fireworks displays.
Bristol Harbour Festival Crowd management
The Blackheath fireworks display – which has established itself as one of the capital’s most successful bonfire night events – attracted about 80,000 people last year.
Local authority spotlight NOEA Classified
But this year, a £36,000 shortfall in funding has forced organisers Lewisham Council to ask locals to dig deep and raise funds to keep the event going.
EDITORIAL Group Editor Andrew Harrod Tel: 01226 734639 editorial@themaineventmagazine.co.uk
To reach the target, the council is also aiming to boost the appeal by giving fundraisers the chance to bid on ebay for a VIP night out at the event, which includes the privilege of starting the firework display itself, access to a VIP viewing area and food and drink vouchers.
Reporters: Christina Eccles (ce@whpl.net) Louise Cordell (lcordell@whpl.net) Dominic Musgrave (dm@whpl.net)
It has also passed on other ideas for fundraising events which local people can take part in – with ideas including holding Halloween parties and pumpkin sales and donating the proceeds to the cause.
Lawrence Staden, managing director of GLC, which sponsors the event added: “We feel that the existence of a free, safe display for residents around the wider Blackheath area is very important and remain committed to supporting the event.”
Seven months of Papal planning XL Events supplied LED screens and camera systems to Pope Benedict XVI’s recent state visit to the UK. This involved three of the four major sites – Cofton Park in Birmingham, Bellahouston Park in Glasgow and St Mary's University College in Twickenham. The company was working for production companies WRG in Birmingham and Twickenham and DF Concerts in Glasgow and had been involved in the planning for the project for over seven months.
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CONTACTS
So far, almost £11,500 has been raised through public donations and the generosity of local businesses and the event has also been backed by independent fund management company GLC, who have been involved with the display since 1994.
Mayor of Lewisham Sir Steve Bullock said: “We know that many people come back year after year to enjoy the spectacle of the Blackheath Fireworks display and it continues to attract new devotees all the time. Money is tight at the moment as we all know. But I don’t want to see this event cancelled without giving people the chance to show their support. Just £1 each from everyone who attends would ensure that the skies sparkle as usual over the heath this year.”
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PRODUCTION
Stephen Lance with Tom Holdsworth and Laura Houghton from Mobile Promotions.
Silver celebration MOBILE Promotions has entered its 25th year in style – celebrating at the Showman’s Show with organiser Stephen Lance who was also marking 25 years of the show. The company was present at the first ever Showman’s Show, attending in its various guises over the years and returned this year with its trailer fleet on display with both old and new team faces. Managing director Robin Carlisle said: “Stephen runs a great business and an engaging exhibition which has been at the heart of the events industry for two and a half decades. I'm pleased to have been associated with the event and Stephen for that time and am sure that this tradition will be maintained by my junior management team for many years to come.”
Studio Manager: Stewart Holt (sth@whpl.net) Tel: 01226 734414 Group Deputy Editor: Judith Halkerston (jhalkerston@whpl.net) Tel: 01226 734458 Graphic designer: Kyle Wilkinson (kw@whpl.net) Tel: 01226 734711
ADVERTISING Group Sales Manager: Paul Allott Tel: 01226 734484 Fax: 01226 734478 Mob: 07500 905717 Email: pa@whpl.net Sales Executive: Mandy Mellor Tel: 01226 734702 Email: mm@whpl.net Sales and Marketing Director: Tony Barry Email: tb@whpl.net
CIRCULATION Kelly Tarff Tel: 01226 734695 email: circulation@wharncliffepublishing.co.uk
www.themaineventmagazine.co.uk
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The stars of the Welcome to Wales concert at the Millennium Stadium
Welsh company swings into Ryder Cup action By Dominic Musgrave A WELSH events company was responsible for three events that took place in the lead up and during the first Ryder Cup tournament to be staged in the country. Push4/Greenfield, an events management and media company which came together in the summer, were commissioned to project direct the Welcome to Wales event at the Millennium Stadium in Cardiff, which attracted a crowd of more than 13,000 and was screened live on Sky Three. Project director Matthew Wordley told The Main Event that the show, which was attended by HRH the Prince of Wales, featured well known Welsh stars such as Catherine Zeta-Jones, Dame Shirley Bassey and Katherine
Jenkins. He added: “Putting together an event in a large stadium always creates its own challenges, but at this particular event we had to curtain off half of the pitch for a dinner for 2,000 people. “The Millennium Stadium is a monster of an arena and everything has to be right because it is being done on such a huge scale. “As a company we are very proud with what we have achieved, which was to put on an event that put Wales on the map, and some of the feedback we have received has been fantastic. The stadium has hosted some huge events before that have been organised by companies from outside of Wales, but as a Welsh company putting this on made it extra special.” Push4/Greenfield worked on the
project for approximately six months, but for the other two events for visiting dignitaries at the Wales Millennium Centre and the grounds of Cardiff Castle respectively, they had just 10 weeks. The first included working with Welsh National Opera on an opera themed dinner hosted by deputy first minister Ieuan Wyn Jones, while the first minister Carwyn Jones’ dinner, which included heads of the Professional Golfers’ Association, featured local choirs Only Men Aloud and Only Boys Aloud. Matthew added: “We are on the Welsh Assembly Government’s framework for events management, and we were awarded the dinners following a competitive tender process that involved a fiveway pitch.
“Hosting events in the grounds of a castle brings with it its own challenges as we had the logistics of trying to get all of the necessary equipment through a small portcullis, but thankfully we managed it. “Thankfully the police are extremely adept at dealing with the types of event we put on, and with regards to security it was just about being aware and making sure the proper due diligence is done.” Push4, which was founded in 2003, has also worked with the likes of JLS, Diana Vickers, Al Green and Will Young for various shows this year, and has a variety of corporate clients on its books including British Gas,SWALEC and Johnson and Johnson.
University launches new degree in events management
X Factor stars Jedward provided the entertainment at an event to celebrate the release of all things Scooby Doo! at Battersea Dogs and Cats Home. The pair performed on an outdoor stage in front of excited fans to launch the Mystery Mansion – a soft childrens’ play area – and new Scooby Doo! DVD and video game releases.
ABERDEEN’S Robert Gordon University has launched a new degree in events management, which includes an innovative approach to traditional work experience placements. The Bachelor of Arts Events Management degree features newly devised modules delivered by experienced events professionals and is coordinated by Daniel Turner, programme leader for Hospitality, Tourism, Retail and Events. The course structure differs from the traditional placement system as students instead complete an industry experience portfolio, requiring them to undertake relevant work experience at every stage of the programme in the form of a credit bearing module. Each year, students will accrue a minimum of 100 hours of events experience – meaning they will have completed the equivalent of 400 hours as an absolute minimum by
the time they graduate. Daniel explained: “The Industry Experience Portfolio is designed to be very flexible, reflecting the fast changing nature of the events industry. Students can collect their hours through placements, parttime work, volunteering, one-off short term engagements or even by organising their own events. “As such, each student is able to develop a completely unique portfolio which reflects their personal career aspirations. It also means students will have greater opportunities to experience a wide range of roles within their sector during their programme as they are not tied to one particular placement organisation. It also enhances their overall employability by giving them an opportunity to develop their personal network of contacts within the sector and experience recruitment processes first hand before they graduate.”
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‘It was more than just a normal show ...’ By Christina Eccles SUCCESSFUL teamwork combined with a relaxed atmosphere and good behaviour from the crowd ensured the Heroes concert at Twickenham Stadium was a great success for all those involved. The event – which attracted 60,000 people to the venue – included performances from artists including Robbie Williams, Katherine Jenkins, The Saturdays, Pixie Lott and Alexandra Burke –
and raised over £500,000 to support British troops. After the concert, The Main Event spoke to Live Nation’s project manager Emma Kemshell who revealed why it was such a special event to work on. She explained: “We were really pleased. Twickenham Stadium was a great place to work and everyone was so helpful. “The venue made it really easy for us and there was such a good atmosphere at the event. There was a real mix of people attending and
the audience had a great time.” The normal capacity of a concert at Twickenham is 55,000 but for this event it was increased to 60,000 – thanks to close partnership working between Live Nation, the stadium and the local authority. And Emma added that this joined up approach meant there were no major challenges to deal with on the day. The addition of the new South Stand at the stadium also meant a different layout for the production offices – which were sit-
uated along one corridor overlooking all the action outside. Production was also near to the artiste dressing rooms and Emma added that taking this approach worked really well. She added: “The venue was great. We worked with a few new people on this event and everyone worked together really well. It was a great project – one of the best I have worked on – and it was more than just a normal show as it was for such a good cause.”
Team gets in the saddle for charity A TEAM from Festival Republic has swapped wellies for cycle helmets to take on a new charity challenge. Making Tracks has been organised by Kenyan Orphan Project and will see over 50 riders cycle from Nairobi to Kisumu – a distance of 435km – in just five days – to raise a target of £100,000. The team from Festival Republic includes managing director Melvin Benn, creative director of The Big Chill Katrina Larkin and head of artist and guest liaison Sharon Reuben. CEO of Liz Hobbs Group, Liz Doogan-Hobbs has played a key role in the organisation of a lavish charity ball. In her fourth year as chair of the Breast Cancer Campaign’s Pink Ribbon Ball committee, Liz helped to organise the lavish Pink Ribbon Ball at London’s Dorchester Hotel – which raised a total of £222,456. The event was hosted by Norman Pace and attracted a host of celebrities including the ball’s patron, Martine
McCutcheon, EastEnders star Jessie Wallace and dancer Camilla Dallerup. Liz said: “We set ourselves the daunting task of raising over £200,000 this year and we completely smashed our target on the night, so I’m absolutely delighted. “It’s a privilege to be involved with such a wonderful committee, which always goes beyond the call of duty to ensure that the Pink Ribbon Ball is a great success every year.”
If you’ve got news for us, call Christina Eccles on 01226 734463 or email ce@whpl.net
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Tight security proves a challenge for company working on Pope visit AT COMMUNICATIONS battled a series of challenges including the unpredictable British weather and enhanced security measures to help bring the climax of the Pope’s historic visit to the UK to audiences worldwide. The company – working together with Feltech – rigged PA support, plasma screens, and audio and video feeds for the UK’s broadcast media and 60 VIPs airside as the Pope and PM David Cameron shared their final addresses for the visit. Project manager Alan Finch explained: “This was the biggest PR coup for Birmingham airport, but the challenge of working airside is that the area is potentially very windy and, with British weather, wet, so the equipment specification was crucial. “The microphones needed to have decent windshields to enable a clean feed for live PA purposes and the supply of the audio feed to the media. A pretty substantial and wellpositioned PA system would be required to get over ambient noise on the tarmac, but the PA system and all other equipment had to be both minimal-looking and smart as all areas of the site could potentially appear on
The weather and tight security were challenging during the Papal visit Due to the number of workers camera.” involved in setting up for the event, Three 50” plasma screens placed on we needed to arrive on site at 6.30am the 30m camera platform needed to every day as security clearance took be placed on heavy, secure stands to an hour before we could commence minimize the risk of over-balancing. work on the tarmac. Control equipment was housed in a “Effectively we had to go through shower-proof gazebo and speakers the same clearance as if we were takwere sheltered by solid-sided, ing a flight and carry our passports canopied structures. with us as ID at all times and be The team also had to deal with the escorted in and out of the airport by heavy security arrangements at the security. airport too, which added hours on to “At any time we, equipment or vehinormal set up times. cles could be searched by police so Alan added: “The daily security co-operation with the relevant checks necessary to clear the crew for authorities was crucial to the smooth working airside were the biggest running of the event.” challenge in actually working onsite.
MOBO award founder to be speaker FOUNDER of the MOBO Awards Kanya King will be among the speakers at the International Events Conference, organised by EventScotland. The event takes place in December at Perth Concert Hall and will combine experts from across the event industry with sessions designed to provide delegates with insight into emerging and future trends. EventScotland’s chief operating officer Paul Bush said: “Events are key drivers for economic growth and it is vital that we work together to ensure continued investment and growth in the industry over the coming years. The conference is a great opportunity for event owners, organisers and investors to take stock of the impressive progress that has been made in recent years and to hear and discuss how we can continue this story of success.”
Bestival early bird EARLY bird tickets have already gone on sale for next year’s Bestival, allowing festivalgoers who book early to benefit from a payment plan. These tickets will be held at 2010 prices, with the plan enabling visitors to pay a quarter of the ticket cost when they book, followed by three further payments.
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Incorporating an air display into an outdoor event can provide a real wow factor – creating an unusual talking point among audiences. Chief executive of the Royal International Air Tattoo, Tim Prince explains what organisers considering this need to know ...
High-flying idea can give an event a real wow factor ADDING an air display to an event should be seen as a viable and achievable addition for organisers looking for the next big thing or wow factor. Once, they were seen as a mystery – with many organisers dismissing them as a pipe dream – something only available to the big events or those with a huge budget. Having a dramatic flypast or aerial display can really enhance any event – but before you rush out to hire an aeroplane, there are some things to be considered ... Your first thought may be to approach your local flying club – but that’s tantamount to asking the local cafe to cater for your gala dinner. All event professionals choose their contractors with care – and of course it’s the same when choosing an air display partner. Ensure you have a site survey done – your partner needs to ensure that both the ground and the air are suitable for the activities
you have in mind. Consider the neighbours and the noise that it will make. The Vulcan’s big, noisy display may be just the thing to create an impact, but if that’s just not suitable, there are plenty of gentler, less noisy air options for the more gentile location or audience. How about gliders landing in the grounds of a stately home? Or a cluster of hot air balloons taking off at dusk? A small site may have room for a helicopter. Or how about a tandem parachute drop to bring a VIP into your event – with film footage of the event taken on the way down? Most people don’t realise that even the Red Arrows can sometimes be persuaded to take part in corporate events. Check that your chosen partner is appropriately licensed and ensure that your air display has CAA approval and conforms to the Air Navigation Order. The right insurance and emergency cover is essential too, as is liaison with the local
Tim Prince police. Another benefit of having aircraft is that you get the pilots too – I’ve seen many a hospitality guest swoon at the prospect of being hosted by an aerobatic pilot! The
pilots can be chosen not only for their flying prowess, but for their interpersonal skills too, so you can be sure they will host your guests in style and provide your event with yet another wow factor.
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Excitement is building for the first White Rose Winter Festival which takes place at Ripley Castle in December. In this month’s diary, directors Emma Ramply and Shan Robinson reveal how things are going.
Festival lifts winter tourism THE great news is that the event is attracting people from all over the country and we have already received acknowledgment from Welcome to Yorkshire, one of our sponsors and the local media for the impact the event is having on winter tourism in the Harrogate and Dales area. We are also delighted to announce two new prominent event partners who have just come on board; Leeds Bradford International Airport and Black Sheep who have just been confirmed as the event’s official beer sponsor. Both are helping enormously in the event’s promotion, with the festival’s advert on display in a large light box in the airport and posters and flyers in Black Sheep pubs all over the region. We have also just contracted Thorns to supply all of the seating for the auditorium and additional furniture. FTAV our sound and lighting contractors are working on the general surround effects for the gatehouse entrance, foyer and main auditorium. The festival banners with sponsors’ logos have been agreed and
Production Services Ireland supplied moving lights, LED surfaces, rigging and crew for the BBC Northern Ireland Proms In The Park event, staged against the impressive backdrop of Hillsborough Castle. It was the first year that the company has supplied a full rigging and comprehensive lighting and digital lighting package to the
will soon be ordered and most importantly we have now ordered all of the heaters for the structure which will keep all of our performers and audience very happy. The largest job for this week has been the ticketing for the festival. Glynn Robinson our very talented designer and the team at Think Colour, our local print suppliers have been working very hard and have produced some fantastic looking tickets, wallets and VIP hospitality inserts for the festival. The festival office has been inundated with boxes of print material the last few days and we have spent many hours allocating the tickets against the seating plan for each of the shows, which should all be ready to go out next week. We can’t quite believe that the event is now less than six weeks away. The project planner is all up to date and everything on schedule, so we look forward to telling The Main Event all about how the inaugural festival goes next month.
event, which was co-ordinated with BBC Northern Ireland's own lighting department, to meet the spec of lighting designers John Gallagher and Philip Brines. The event included a special programme from The Ulster Orchestra with guests including flautist Brian Finnegan and violinist Alexandra Soumm.
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Festival awards shortlist unveiled ahead of ceremony THE full shortlist has been revealed for this year’s UK Festival Awards, which take place later this month. The winners will be announced at a glittering ceremony at the indigo2 in London and will celebrate the best of the UK and overseas festival market. The shortlisted nominees include:
Video projection brings location alive THE Projection Studio’s Ross Ashton created artwork and designed a large format video projection system for a striking event at Caerphilly Castle. The commission from Cadw was the first time that an entertainment spectacle of this genre has been commissioned for one of their historical monuments. The 20-minute work depicted the history and stories of the castle, accompanied by an audio
track produced by sound artist Karen Monid – running twice nightly for two weeks to a paying audience. He said: “This was a brilliant show to work on in an amazing environment and a great chance to collaborate and bring the location alive through a mixed media experience that was accessible, expressive and fun as well as requiring real audience engagement.”
Best Major Festival: Bestival Creamfields Glastonbury Isle of Wight Sonisphere T in the Park V Festival Hylands Park Download Reading Festival Leeds Festival Best Medium Festival: Beach Break Live Beautiful Days Camp Bestival Green Man festival High Voltage Latitude Secret Garden Party Vintage at Goodwood RockNess Ben & Jerry's Summer Sundae Best Small Festival: 2000 Trees Beat Herder Festival Cambridge Rock Festival End of the Road Glasgowbury Hevy Festival Kendal Calling Standon Calling Y-Not Festival Leopallooza Best Dance Event: Vintage at Goodwood Alchemy Beat Herder Bestival BLOC Creamfields Global Gathering Lovebox RockNess Standon Calling Metropolitan: Bristol Harbour Festival Dot to Dot Manchester Evolution The Warehouse Project Gaymers Camden Crawl HMV Next Big Thing Land of Kings OX4 Ozzfest Big Reunion Best New Festival: Deer Shed Gottwood High Voltage HMV Next Big Thging Just So Festival
Ozzfest Parklife Strawberry Fields Festival The Willowman Festival Vintage at Goodwood Best Overseas Festival: EXIT Festival (Serbia) Ibiza Rocks Outlook Festival (Croatia) Amsterdam Dance Event (Netherlands) Spirit of Burgas (Bulgaria) Sonisphere Festival Poland Big Day Out (Australia) Oxegen Festival (Republic of Ireland) Snowbombing (Austria) Pukkelpop (Belgium) Best Toilets: 2000 Trees Croisant Neuf Download High Voltage Larmer Tree Solfest Sonisphere T in the Park Vintage at Goodwood Wood Family Festival: Beautiful Days Beverley Folk Festival Camp Bestival Cornbury Glastonbury Green Man Greenbelt Guilfest Harvest At Jimmy's Wychwood Grass Roots Festival: 2000 Trees Beat Herder Beautiful Days Bloodstock Cambridge Rock Glasgowbury Kendal Calling Leopalooza Standon Calling Stummer Camp
Managing Director of UK Festival Awards James Drury said: “The public response to this year’s UK Festival Awards has been phenomenal. We’ve had over 300,000 votes so far, which goes to show just how much the British public cares about festivals. The Awards is about celebrating the hard work which goes into producing such an incredible array of events each year, and it certainly seems festivalgoers are keen to share their appreciation in great numbers.” For a full round up of the UK Festival Conference and Awards, see next issue.
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Landmark year as festival attracts 250,000 visitors BRISTOL City Council’s events team has revealed how its biggest festival has gone from strength to strength – with plans already underway for its 40th anniversary next year. This year’s Bristol Harbour Festival attracted about 250,000 visitors over three days – who descended on the city to witness exciting elements such as music, dance and street entertainment. The council organises the event with support from many city centre partners and the team insists that partnership working is key to the festival’s success. Marketing and sponsorship manager David Pyne explained: “We have had an amazing year. We are in the middle of a five-year plan with the Harbour Festival which will develop
the event through to 2012.
good opportunity for them.”
“In the current climate, it is going to be harder for local authorities to do these things on our own so we are working hard to make an offer for companies to get involved and engage with our events.
David added that people in Bristol love going to events and have a huge appetite for arts and culture.
“For the last two years, we have not had a title sponsor, but have had several significant area sponsors, which have been really good partnerships. “For next year, we will also be encouraging a large number of Bristol-based companies to put a small amount in to make it easier for local businesses to be a part of the event. “Then one of the companies will be pulled out of a hat and become a headline sponsor, which is a really
Switched-on specialists help Proms event shine MANCHESTER based lighting rental specialists DBN designed and supplied lighting equipment for the BBC’s Proms in the Park event in Salford. The lightshow was designed by DBN’s Nick Walton and marked the fourth year that the company has been involved with the event in Buile Hill Park – working for production company Ear To The Ground for end clients, Salford City Council. The line-up featured appearances by John Barrowman, pic-
tured, mezzo soprano Juliet Pochin and local opera star Jon Christos, alongside the BBC Philharmonic Orchestra. Nick said: “It’s always a big challenge to design and light a large orchestra appropriately without being too distracting, providing just enough razzmatazz to highlight the soloists, plenty of wow factors for the audience and sufficient well balanced white light for the TV cameras. It’s also a show we really enjoy doing each year.”
He added: “There is a massive appetite for events in Bristol – it is a really culturally sophisticated city. It makes us easy for us to do what we do because the public want it. “This was one of our biggest years so far. Part of what the festival does is to introduce people to parts of the city they wouldn’t usually go to and we had an unprecedented public reaction. “This was a real landmark year, which has given us a great platform. Next year is the event’s 40th anniversary so we are already thinking about how to mark that.”
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ADVERTISER’S ANNOUNCEMENT
Eagle steps up to the bar giving variety and value EAGLE Hospitality Event Bars have covered all types of events throughout the year including festivals, stadiums and racecourses, local authority community festivals and town shows We have provided all types of bar serveries throughout the year from our trailers to mass serve bars, real ale bars, cocktail bars and bespoke environments where we get to play around with ideas with organisers – helping to generate the right feel for the more discerning customer and driving sales – enabling us to give more money to the organisers. As well as providing the major serveries, it is often the more unique elements we can provide which have had a great response from organisers and the public. We like to provide bar areas that are aesthetically pleasing, creating a comfortable environment for the public to enjoy. The boutique element is now almost a must, and we are trying to develop themes and trading spaces to follow this, creating an area that people want to come to and relax.
People are expecting more value for money at all events and providing a variety of drinks experiences has become paramount. Real ales and cocktails have been the prime candidates for continued growth and also working closely with high profile brands and their agencies to be able to provide ‘tasting elements’ has also helped to drive sales on site.
When customers feel they are experiencing value for money, especially in the current economic climate, it encourages loyalty not only to the brands but also to the event. As far as predictions for next year go, we are just hoping that we can build on a successful 2010 and strengthen our portfolio.
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Etherlive helped Richmond Event Management to successfully manage onsite telecommunications and broadband services at this year’s Bristol International Balloon Fiesta The company provided wireless internet access and VOIP handsets to the core crew managing the fiesta and also installed a back-up service and remote phone lines so organisers could relocate and not miss vital calls or messages Managing director Chris Green said: “We’re pleased to have been able to help the organisers manage security and communication issues successfully for the event’s duration, and that our efforts aided to the smooth running of this year’s Bristol Balloon Fiesta.”
Cruise launch recreates golden era of shipping THE Arena Group supported Robbie Williams Productions by providing a range of products for the launch of Cunard’s new cruise ship, the Queen Elizabeth. Her Majesty the Queen named the new liner at a prestigious naming ceremony on Southampton docks in front of invited VIP guests. The ceremony recreated the atmosphere of the golden era of 1930s’ ship launches, reflecting the ships opulent interiors. Arena Structures supplied a period 30s’ style grandstand roof structure
with project manager Mark Shelley overseeing the creation of bespoke 7.5m supporting leg structures to ensure guests all enjoyed great views on the launch. Arena Seating also complemented the regal theme by creating a luxurious viewing theatre with a grandstand of 1,638 tired seats with additional Arena Congress Seating for the Royal guests. Sales director Dave Withey oversaw the team who ensured optimum sight lines and comfort for all guests.
Company remains in race saddle for second year STEWARDING and traffic management at Britain’s biggest professional cycle race was taken care of by AP Security for the second year running. The Tour of Britain, is a gruelling eight days of cycling, with each stage hosted in a different location around the UK. The event forms part of the Union Cycliste Internationale (UCI) Europe Tour with a finale in London, hosted by the Olympic borough of Newham. AP’s remit included covering the course for the TfL London Stage of the Tour and also taking in the Newham Waterfront Festival, organised by Newham Council and sponsored by ExCel London. Set up to coincide with the tour, the festival was hosted in Royal Victoria Square and featured international street theatre, a wide variety of foods
Event security is one of the most vital things for organisers to get right. Here the team at Pro-Touch shares their top tips with The Main Event.
Team work and clear communication What do organisers need to consider when planning security at their events? Team work, excellent pre event planning and clear communications, along with picking the right team to match the requirements for the task, along with the safety and welfare of the staff and customers. What are the biggest challenges when planning for security at major outdoor events? Second guessing the audience profile and how they may behave on the day, joint organisation with other departments and all working together to ensure the event runs smoothly.
How do security requirements change at different events – for example how does a music festival differ from a city centre event or a sporting event? Environment , traffic or no traffic , roads or fields – easy, obvious stuff. Really I would be
more concerned about a large scale event in an inner city environment simply because of the built up area. At least in a field you have had input into the design of the site and understand its layout.
and live music and culminated in a spectacular fireworks display. The actual race attracted about 15,000 spectators, with a total of 25,000 throughout the day. Freddie Botha was in charge of the event for AP, with colleague Sammie Martins running crowd management for the festival. He said: “Our main role was to ensure that the course was kept clear of both people and debris, since the cyclists travel at speed. “We managed both road closures in the area and crossing points for pedestrians, who were able to cross the ‘track’ between laps. We implemented mini rolling road closures along the route, and when the last police car, taking up the rear of the race, went past we opened up the roads for traffic again.”
Client testimonial: “Sygma Safety and Events have worked with Pro-Touch on many occasions. “Not only have we worked with them on clients’ gigs, but we also trust them to look after our precious baby – Cambridge On Ice. Tommy's team is made up of professionals with an excellent understanding of events and the need to balance security with a high level of customer service. “They need little instruction and direction on site, have a great approach to problem solving and a real Pro-Touch with public and clients alike. “We have no problem recommending them for all your events.” Brian Cleary, managing director, Sygma Safety and Events
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Recent news reports suggest the end of the Security Industry Authority as part of the coalition’s millions of pounds of public sector budget cuts. Andy Cotton explores what this may mean for the industry.
What would demise of SIA mean? A HOME Office report, reported by the BBC, recently suggested that although it may not save money in the public sector as the SIA is mainly self-funding, the move would save security firms money and contribute to “reducing burdensome regulation”. Reaction from some security firms in the event industry suggests that the loss of the SIA will be helpful to the organised crime element in the security industry; others quote the failings of the SIA – commenting on the National Audit Offices accusation of the SIA’s £17m overspend in 2008; its licensing of 6,653 people who were not legally entitled to work in the UK and the failing to security clear 38 of the SIA’s own temporary staff as a good reason to get rid of the quango. If the SIA is disbanded in the cuts what can event organisers do to make sure that they continue to safeguard the public’s protection at their events? The risk assessing of the security function at an event would seem to be the best place to start. As good event managers do even today, regardless of the SIA, the
functions of security, correct training for the role to be undertaken and personnel and management competency are risk assessed prior to contracting a security service. This has been particularly important when looking at specialist roles like “pit officers” – there has long been debate as to whether the SIA licensed officers are competent for this role without further specialist training. With CRB checking of individuals working with children being a must in today’s climate, would it be prudent to insist that all security officers on an event are CRB checked voluntarily by the individual or by the company supplying the security service? At a cost at around £40, this is far cheaper than an SIA licence at £245. The SIA licence does come with a training qualification as a requirement for the licence – these courses run at a cost of between £100 and £200 – however most bona fide security companies, like AP Security, Showsec and Select Security to name just a few have run in-house training for event security personnel long before the
SIA came into existence in 2003, following the Public Security Industry Act of 2001. And it could be argued that this training is far more suitable for the roles undertaken by security officers at events as the training is in most cases far more specific to our industry. Guidance has also been available for many years from event and security industry bodies NOEA, TESA, UKCMA and the BSIA plus British Standards like BS 8406:2009 Event stewarding and crowd safety. Code of practice and PAS 51:2004 Guide to industry best practice for organising outdoor events; there is also specialist training within the industry from various universities including The International Centre for Crowd Management and Security Studies at Bucks University and The Emergency Planning College. The government has made the statement “No final decision has been made and we expect to make an announcement in due course." Whether the SIA stays or goes it does not spell the end for professional security at events with sensi-
Andy Cotton ble precautions taken by event organisers.
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As managing director of G4S, Mark Hamilton has dealt with security on some of the world’s biggest events. In a special feature, he shares his experiences with The Main Event.
Organisers ‘must understand crowd management comes at a cost’ How did you get into the industry? In the early 1970s I started working for Mecca in the Empire Theatre, Edinburgh. The company was a major UK leisure company that not only had an extensive range of venues used for live music but also more famously owned the rights to the Miss World Contest. Why did you decide on a career in events? My exposure at a young age to working at concerts gave me an early understanding that there had to a better way of making the event experience safer and more enjoyable for audiences. I did not think of it as 'crowd management', which is what we know it as today, but it came from being in the same age range as the vast majority of concert goers and having empathy with them and what they wanted from the experience of attending a concert. After working freelance for most of the 1970s, I was being asked more and more to take the lead in organising and managing safety and security. It was initially Pete Irvine and Barry Wright of Regular Music in Scotland who encouraged me in 1980 to form my company, Rock Steady Security, but I also received tremendous encouragement from Harvey Goldsmith, Danny Betesh and Barrie Marshall. What has been the best event you have worked on and why? That is always a difficult question to answer as there have been many 'best' events but probably across the range it would have to be Paul
McCartney in Red Square Moscow, Live 8 in Hyde Park and Edinburgh, the G20 Summit in London and The Championships at Wimbledon. What has been the most challenging and why? They are all challenging! I would, however, say that my role as head of security for Live 8 in London presented a range of firsts including creating a plan to safely manage an audience capacity of 200,000 in and around Hyde Park; one of the largest gatherings of globally famous artistes both performing and attending; the exposure of your work to a TV audience numbering billions; and most importantly the fact that the event meant so much for so many. How has the industry changed since you first started working in it? I can sum that up in three words; professional, trained and educated. What do you predict for the future? We will for some time yet continue to encounter an economic situation which has affected an industry that in the past was more recession proof. In the face of financial reality we need understanding from the event organiser that high standards of security and crowd management come at a cost, they can be efficient but must remain as one of the solid foundations to a successful event, and that it is important that lapses in security and safety expenditure (resulting in any form of crime) do not become the 'event'.
Crowd management consultant is appointed G4S Events has appointed Professor Dr G Keith Still as a senior consultant in crowd management. In his new role, he will be a key contributor to the company’s delivery of major event safety and security solutions and will optimise G4S Events’ existing offering to police services, venue owners and event promoters. Prior to joining G4S, he was the founder of Crowd Dynamics and he also runs workshops to teach others the theory of crowd dynamics and
how to apply it to real events. G4S Events managing director Mark Hamilton said: “Ever changing demands in the events market require G4S continually to strive for excellence and innovation. “Keith brings an unparalleled mix of crowd dynamics theory and practical business experience. “His appointment represents a very significant addition to our capabilities in crowd management and our delivery of security and safety services in crowded places.”
Mark Hamilton
Striking the security balance at events SECURITY at major sporting events must strike the balance between keeping people safe and letting them move freely enough to enjoy the event, an expert has claimed. Metropolitan Police superintendent Steve Kemsley is working to deliver the policing operation at the London 2012 Olympic and Paralympic Games and has also visited similar events around the
world to see how things are done abroad. And he told delegates at Event UK’s Decade of Sport conference that although security is obviously a vital part of any event, it is important that organisers do not go overboard with measures which might affect the visitor experience. He said: “My aim is to provide safety, security and resilience to an event and
to do that we need to understand the threat and the risk. “Our policy is to work with organisers, starting from the bid stage and we can also learn from other events – I have been over in Vancouver and Beijing. “But security must ensure the ‘dignity’ of the event. People have to be there to enjoy the event and the security aspect is incidental.”
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Derrick Tuke-Hastings and son Tom created All About the Idea in 2008 after spotting a gap in the market. Here the pair answer The Main Event’s quick questions.
Why we have got to be cleverer, more ingenious and creative ... How did you get into the industry and why? Tom: “I grew up with it, so it has always been part of my life, even if I was not aware of it at the time. From over competitive fancy dress as a child to building a swimming pool with a waterslide in my uni house, I have always wanted to make events as special as possible. My career developed into events from an entrepreneurial and more marketing focus.” Derrick: “Way back in the 70s I worked for BMW, building their brand and we used events and face to face to introduce the unknown brand. I believed in it. My main AV /events guy was Nigel Greening, we got on and he persuaded me to leave my proper job and join him to form Park Avenue (early 80s) and we took it from there. Best thing I ever did as I have enjoyed every moment and every challenge.” How has the events industry changed since you started in it? Tom: “The budgets have got smaller, but kit has become better, cheaper and far cleverer, so we can do more with less.” Derrick: “When we started out, it was all hanging on by your toenails, clients taking enormous risks, would it all happen? Will it be alright on the night? Now it is much more professional, less risky, great suppliers, some really good talent but still enormous fun.” What has been your most memorable event and why? Tom: “The big Coca-Cola Enterprises event we did at ExCel, its sheer scale was breathtaking and it was an immense amount of fun.” Derrick: “I have done loads of events but I suppose one of the most memorable was my first truly global event for British Airways when we launched the tail fins: 127 events in 63 countries, all on the same day, all on the
same hour. Everything went perfectly, it was a brilliantly emotional event and on the day I even got home early!” What has been your biggest success? Tom: “Starting All about the Idea with Derrick. We have wanted to work together for a very long time, so to make that a reality and still be talking to each other is a great success for me.” Derrick: “I suppose it must be that I have been able to work with some of the biggest brands in the world and with face to face really make a difference to them.” What has been your biggest challenge? Tom: “Selling in some of our more creative and out-there ideas is always a challenge, but also hugely rewarding when clients buy into them and they make the whole show.” Derrick: “Keeping a great concept sold, I won’t say who the client was, (it was a international car brand) Having bought the global concept they then proceeded by constantly insisting on changes to try and make the biggest hash of all time. As it happened through persistence and bloody mindedness on my behalf, we avoided all the changes and the global launch of their new shiny product was a huge success.” What do you predict for the industry next year? Tom: “A gentle increase, followed by a blind panic as people realise the Olympics are just around the corner and they don’t have a venue or any kit for their event yet.” Derrick: “We have got to be cleverer, more ingenious and creative, it is as we say all about the idea, always adding value. If we don’t, we will become a commodity and be judged on price alone. Experiential is here to stay and will grow, but we need to become more measurable so we can take on other media more effectively.”
Encore Tickets has been chosen by the RHS to handle groups and trade sales for their four landmark flower shows. The company is now taking bookings for shows at Cardiff, Chelsea, Hampton Court and Tatton Park and is also offering packages which include combining flower show tickets with a visit to other nearby attractions.
Derrick and Tom Tuke-Hastings
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LOCAL AUTHORITY SPOTLIGHT Events which encourage people to stay longer and provide an enjoyable experience for the whole family are the biggest priorities for the events team in Sheffield. Christina Eccles paid a visit.
‘The worst nightmare is that someone comes and doesn’t have anything to do’ Snooker helps put city on map ONE of the most popular events to take place in Sheffield is the World Snooker Championships, which is held at the Crucible. Working on the event is a year round process and the team is already engaged in planning meetings about next year’s event, which takes place in April and May. The championships are probably the most famous event in Sheffield, attracting both professionals and fans into the city. A crowd pleaser at the event is the Cue Zone where snooker stars come and interact with the public. This used to take place in a marquee but has now been moved to Sheffield landmark the Winter Gardens, which allows the event to showcase one of the city’s most unique spaces. The Winter Gardens have also been used for a series of intimate gigs in conjunction with Real Radio – where artists including Scouting for Girls and Paulo Nutini played to an invited audience of a couple of hundred people. Natasha added: “We try to do unique things such as this which build on Sheffield’s musical pedigree and where people can see acts in an intimate setting.”
EVENTS manager Natasha Wagstaff’s ‘worst nightmare’ is someone coming to an event and not staying for very long because they have nothing to do. So in Sheffield, the team works hard to make sure this doesn’t happen. For major events such as the Christmas Light Switch on and Halloween themed festival, Fright Night, the focus is on adding value wherever possible. In some cities, the Christmas light switch on is solely focused around the main event – the actual switching on of the lights. But in Sheffield that is just one aspect of a fun filled afternoon of entertainment and activities, which the whole family can get involved in. From a nativity scene starring real animals to appearances from popular characters from children’s TV, everything is covered to ensure no one gets bored. The event also takes place on a Sunday afternoon and goes through to the evening – as does Fright Night – meaning families are more likely to come and stay longer than if it was just a night time event. The Sunday programming also ensures that the city can cope with an increased footfall of people without disturbing workers during the week. Natasha explained: “A lot of cities just have a stage with the music programme but we have always tried to
make it into a wider event. With a purely stage focused programme, you get a mainly teenage plus audience but we want to also put different activities on so there are things for all ages, which adds value. “The worst nightmare for me is that someone comes to an event and doesn’t have anything to do.” The council also works with local companies such as Yellow Bus Events on some of its biggest events. And Natasha added that working with partners and sharing expertise is vital to put on the best
events possible. She added: “We very much work in partnership to improve our event delivery. “This includes the police, ambulance service, fire service, licensing bodies, local suppliers, retailers and media partners. “We are currently doing a lot of work around contingency planning to make our events more resilient. Without these partnerships we would not be able to deliver events on the scale and with the success that we do.”
One of Sheffield’s biggest events is Tramlines – a weekend festival which takes place in venues and open spaces around the city. This year was the second year of the festival and it proved to be a massive success – with the capacity rising from
35,000 people last year up to 125,000. The festival takes place in over 50 spaces – including a main stage in the heart of the city, which this year had performances from acts including Professor Green and Olly Murs.
Sheffield’s major events programme includes: The World Snooker Championships The city’s Christmas Light Switch on Fright Night Tramlines Comedy festival Grin Up North
Getting the message across SPREADING the word that Sheffield is a great place to come to an event is also important – with the council using a number of communication channels to get their messages across. Rowan Hall works in the council’s marketing department and she told The Main Event why marketing is such a vital part to get right. She explained: “On a major event, a project plan is coordinated by Natasha and then tasks are delegated. We look at the different communications channels we could use, who our target market is and who we are trying to bring in to the city. We use things like the Event Sheffield website,
Twitter, the council website and a magazine we distribute to local people. We have also been working with the tourism department.” Media partners also help with promotion and Natasha added that the help they bring is also appreciated. She said: “We wouldn’t be able to put big music events on without a radio partner. It works really well. “With our bigger events, we are almost at saturation point so what we are trying to do is to diversify the audience, so we are widening out where our publicity goes. We used to concentrate just on Sheffield but now we have changed that.”
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BRITISH MUSICAL FIREWORKS CHAMPIONSHIPS
Championships light up resort A SPECTACULAR fireworks event in Southport has helped to showcase the resort’s tourism offering to visitors. About 25,000 people attended the British Musical Fireworks Championships where seven fireworks companies battled it out over three nights to be crowned champions. The event takes place in the resort’s Kings Gardens and according to event organiser Sarah Carter from Sefton Council, it provides a great boost for local tourism businesses who can capitalise on the extra visitors who attend Southport to watch the championships. She said: “The event gets about 25,000 visitors over the three nights and many of these people come into the town and spend money on eating out or shopping. And as soon as we announce the details of the event, local hotels get booked up.” Sarah also revealed why she thinks the event has continued to grow in popularity over the last 11 years – and why it is loved by both the fireworks companies who take part and visitors who enjoy coming back year on year. She added: “People love fireworks – they are a lot of fun – and the displays look spectacular as they are also synchronised to music.
“We send out applications to the fireworks companies at the end of November for the following year. Last year’s winner then comes back and we pick another six names out of a hat. “We usually get about 50 entries and the event is seen as being really prestigious as there are only two competitions in the UK. “We get a lot of repeat visits and people who come back every year. The event shows the town in a really good light.”
The winning company was Pyrotex Fireworx who came out on top after wowing audiences with a spectacular display. Next year’s event takes place in Southport from September 30 to October 2. The companies taking part were: Flashpoint Fireworks Anytime Fireworks Pendragon Fireworks MLE Pyrotechnics Pyrotex Fireworx Ashdown Fireworks Pyro 2000
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Contractors’ list ... The Trophy Store – trophies The Scarsbrick Hotel – accommodation Tony Cardell – judge Wilf Scott – judge Bill Davis – judge Speedy Hire – tower lights and fuel, tower light set up, large generators and cables, small generators and cables. Adlib Audio – PA system and towers Chris Pearce – competition clerk CES Ltd – stewards and overnight security Leisure Services – technical support, ticket sales staff Stop Steward and Lost Children Flower Show – security on Vic Park Jubilee Fireworks – educational display Search – site office, ticket units, staff WC Portable Conveniences – toilets Eve – fencing, additional fencing/ barriers The AA – event road signs, traffic management Fire Reliant – fire extinguisher hire SMBC Leisure Services – tickets, road closures, marquees Police – traffic management North West Ambulance Services – paramedic unit St. Johns Ambulance – first aid London Communications – radio hire North West Furniture Hire – 200 chairs Premier Inn – production meeting JCB – passes and invites PRS – PRS fees Aon – cancellation insurance Royal Clifton Hotel – presentation ceremony Vernon Fuller – entertainment
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Bespoke medical services OVER 5,500 patients have been successfully treated nationwide thanks to the professionalism and expertise of one of the UK’s leading private medical providers, MedRoc. MedRoc offer bespoke medical services that meet your event requirements including an on-site hospital, drug and medication store, first aid posts, fleet of ambulances, 4x4 buggies, cycle response units, control centre and professionally qualified and uniformed staff. With your events’ reputation and the well-being of its attendees at the forefront of MedRoc’s ethos, their specialist team go that extra mile to ensure your event attendees stay safe and pain free. Event organisers increasingly recognise that simply employing first aid trained staff at events is not enough. Thanks to MedRoc’s expansive services and skilled professionals, their presence has been vital at festivals such as Bestival, Camp Bestival and Sonisphere, as well as The Royal Parks Foundation Half Marathon and many other large and small scale public and corporate events. Director Anna Richards said: “You need comprehensive resources such as ours, because sometimes waiting for the emergency services to arrive can mean the difference between life and death. At the majority of events, and in any case at all larger events, we have a trauma team on-site. Thanks to the specialist staff we employ and the facilities we offer, we’re able to deal with a range of injuries on-site, which is absolutely crucial.” MedRoc is the only private medical provider to independently offer this level of on-site medical provision at events, alongside being contracted by the NHS Trust to provide 999 emergency ambulance services to the public seven days a week. This NHS 999 service provision reassures their event clients of the standard and level of care that they provide. Knowing that the NHS recognises MedRoc are clinically sound, event organisers are satisfied and happy to contract them to cover their events. Consequently, MedRoc’s expertise in this field has been previously showcased on the BBC’s Real Rescues series.
Security firm set to look after NFL teams INTEGRATED Security Consultants will once again work with the NFL to provide security services for a high-profile UK visit. ISC will look after this year’s visiting NFL teams – the Denver Broncos and the San Francisco 49ers – their owners, management, HQ staff, players and cheerleaders, from the moment they touch down on UK soil. For the whole visit – which culminates in the game at Wembley Stadium – ISC will be providing services including specialist crowd management and operational consultancy, hotel security, specialist
driver and vehicle security and close protection services. The company has also been working closely with event organisers, police and local authorities to prepare for the opening Tailgate Party, which is situated on the stadium site. Operations manager Graham Harris explained:“We are delighted to have been selected by the NFL once again, even though this is our fourth year, we will never allow complacency to distract us from this operation. This year, the event organisers have decided that the Tailgate Party should be open to all
game ticket holders. What this means for us is that rather than 30,000 ticket holders attending the event, as was the case before; we now have a situation where potentially 90,000 may turn up to the site. “Subsequently, we’ve completely re-worked our plans from the ground up to ensure effective management of the tailgate site.” As well as the opening party, ISC will also provide security for the main game itself at Wembley Stadium, securing the event owner’s areas, players’ areas and the pitch itself.
Next time ... The next issue of The Main Event will include a dedicated ice rinks feature designed to help any organiser planning a winter event. If you are working on an outdoor event which includes an ice rink, we would love to hear from you. Let us know how it’s going by emailing ce@whpl.net or contact our editorial team on 01226 734463.
Thousands of patients have been treated by MedRoc
Temporary marquee and structures specialist Neptunus celebrated success at this year’s Showman’s Show – walking away with two prizes for stand design. The company was awarded first prize in the Best Interior Design category and also voted the third best stand at the show.
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New benefits for NOEA members
NOEA annual convention - February 23 and 24 Challenge the Convention - Collaborate: Create: Control The barefoot entrepreneur takes on NOEA. The annual convention will take place in February 2011 and there are various sponsorship packages available – from the Gold Package at £2000 which includes sponsorship of an award, stand space and two delegate places with overnight accommodation to the Bronze package at £750. If you are interested in becoming involved at the convention – and you do not need to be a NOEA member to sponsor – we would like to hear from you. Our key note speaker this year is the barefoot entrepreneur – Robert Ashton. Best selling business author and social entrepreneur Robert Ashton is a man who challenges convention.
He sees things differently and questions the status quo. You will have the opportunity to work with Robert Ashton in a dynamic group exercise to create the future you want to see. In a very practical way, you will explore the principles of collaboration, work with fellow members to create a new event and see how you really can take control of your future. Convention Prize awards Event Innovation of the Year Award The Friendly Event Award Venue of the Year Award Small Event of the Year Award Production Partnership Year Award Best Practice Award Event Organiser of the Year Award
Event of the Year Award Event Supplier of the Year The NOEA Scotland tribute award Anyone can nominate or be nominated; you do not have to be a NOEA member. You can even nominate yourself. Simply choose the category or categories you would like to nominate in and fill in the form available online at www.noea.org.co.uk, completing all of the required fields. You can also submit any photographs or additional information to support your nomination. Once you have completed the nomination form simply post together with any supporting evidence to Susan, NOEA’s General Secretary. All nominations to be received by Friday December 17 at 12 noon.
University and NOEA join for conference NOEA and Bucks New University, in partnership, will be holding a regional conference and AGM on November 25 in High Wycombe. Nick Eade, senior lecturer tourism and event management, is working alongside students and Susan to put together this conference. This will be a project for the students to get practical experience in arranging a conference and
enhance employability skills. There will be an update on the Licensing Laws which could have a serious effect on the event business – NOEA has been lobbying government to look again at the proposed bill. At the conference there will also be a talk from SAFEchild, the registered child protection charity. Backed by a highly qualified and
professional multi-agency team drawn from police, social services, the NSPCC, probation and other key players, SAFEchild is a “one stop shop” with easy to use policy templates, online training, leaflets, CRB checking, advice, support and consultancy. They can help and advise members to ensure that their events are safe for children.
Contact details: Susan Tanner PO Box 4495, Wells. BA5 9AS. (T) 01749 674 531 (E) secretary@noea.org.uk
NEW benefits for NOEA members have been arranged for the year starting September 1 2010. In partnership with Holiday Inn, Holiday Inn Express and Crown Plaza Hotels (Intercontinental Hotel Group) NOEA members will be able to have discounts of up to 35 per cent off accommodation in hotels in the group in Europe and the UK. A real financial benefit for members many of whom use hotels throughout the event season. Other new benefits are discounts on advertising in The Main Event Magazine and new other benefits are being investigated such as a discounted insurance scheme for all members. If you are not a member and would like to know more please contact Susan on 01749 674 531 and if you are a member look out for your hotel code when you renew your membership.
Election for council members AT the regional conference there will be elections for places on the NOEA main council. Would you like to be elected to NOEA Main Council? Council members are made up of a wide variety of members representing all aspects of the event industry and if you feel you can contribute to this voluntary role and make a difference please contact Susan for details of how to nominate a candidate or put yourself forward.
Diary dates November 25 - Regional Conference and AGM, Bucks New University, High Wycombe February 1 – 2 2011 - Event Production Show, Olympia February 23 – 24 2011 - Annual Convention
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365 - SUPPLIER DIRECTORY
Access Control
Event Power
Ticket Alternative UK ltd Unit 333 Ashley Rd, London N17 9LN T: 0800 011 2894 E: orders@ticketalternative.co.uk www.ticketalternative.co.uk
BRM Productions Canalside Industrial Park Kinoulton Road Cropwell Bishop Notts NG12 3BE T: 0115 989 9955 M: 07860 285305 F: 0115 989 9977 E: power@brm-productions.co.uk
Audio Visual Arcstream AV Unit 22 Nonsuch Industrial Estate Kiln Lane Epsom Surrey KT17 1DH T: 01372 742 682 M: 07813 825 215 F: 01372 737 279 E: neil.m@arcstreamav.com www.arcstreamav.com
Bars
Eagle Event Bars 58-60 Vicarage House Kensington Church Street Kensington London W8 4DB T: 0207 368 3344 M: 07790 614401 E: dyrig@eaglehospitality.co.uk www.eaglehospitality.co.uk
Backline & PA Hire Sensible Music Group 90-96 Brewery Road London N7 9NT T: 020 7700 9900 F: 020 7700 4802 E: studio@sensible-music.co.uk www.sensible-music.co.uk
Car and Van rental Arnold Clarke Rental Head Office Kerse Road Stirling FK7 7RU T:01786 468 700 E: car.rental.sales@arnoldclark.co.uk www.arnoldclarkrental.com
CCTV Hire 2CL Communications Ltd Unit C, Woodside Trade Centre Parham Drive Eastleigh Hampshire SO50 4NU T: 0800 389 2278 F: 02380 720038 E: sales@2cl.co.uk www.2cl.co.uk
Crowd Management Specialized Security 4 Fairways Business Park Deer Park Livingston EH54 8AF T: 01506 442255 E: tom@specializedsecurity.co.uk www.specializedsecurity.co.uk
Event Branding Principle Group 2270 Silverstone Technology Park Silverstone Circuit Northants NN12 8TN T: 01327 858 614 F: 01327 858 287 www.principle-group.co.uk
Marquee Stakes Staging and Accessories Ansell Hand Tools 72 Catley Road Darnall Sheffield S9 5JF T: 0114 244 8098 E: ansellhandtools@aol.com www.ansellhandtools.co.uk
Event Production Medical Management Ethix Management 100 Kingsgate Road West Hampstead London NW6 2JG T: 0207 691 1960 E: enquiries@ethixmanagement.com www.ethixmanagement.com
Fireworks 21cc Fireworks Hopetoun Sawmill Hopetoun Estates Edinburgh EH30 9SL T: 0800 612 4509 E: info@21ccfireworks.co.uk www.21ccfireworks.com
Insurance Services ARC International St. Clare House 30-33 Minories London EC3N 1PE T: +44 (0) 207 977 7630 F: +44 (0) 207 977 7631 E: twaller@arc-int.co.uk Event Insurance Services Limited Event House 20A Headlands Business Park Ringwood BH24 3PB T: 01425 470360 E: info@events-insurance.co.uk www.events-insurance.co.uk Robertson Taylor 33 Harbour Exchange Square London E14 9GG T: 020 7510 1234 E: enquiries@rtib.co.uk www.Robertonson-taylor.com
Marquees
SP Services (UK) Ltd Unit D4, Hortonpark Estate Hortonwood 7 Telford Shropshire TF1 7GX T: 01952 288 999 F: 01952 606 112 E: sales@spservices.co.uk www.spservices.co.uk Paramedico No 1a Storage unit Tannery close Croydon Industrial Estate Beckenham, Kent BR3 4BY T: 02086565956 M: 07515287962 E: events@paramedico.info www.paramedico.info
Portable Kitchens PKL Group (UK) Ltd, Stella Way Bishops Cleeve Cheltenham Gloucestershire GL52 7DQ T: 01242 663000 E: postbox@pkl.co.uk www.pkl.co.uk
Revolving Stages Movetech UK A division of British Turntable Co Ltd Emblem Street Bolton BL3 5BW T: 01204 537682 E: rental@movetechuk.com www.movetechuk.com/rental
Danco Plc The Pavilion Centre Frog Lane Coalpit Heath Bristol BS36 2NW Tel: 01454 250 222 Fax: 01454 250 444 www.danco.co.uk
The Revolving Stage Company Ltd Unit F5, Little Heath Industrial Estate Old Church Road Coventry CV6 7ND T: 024 7668 7055 E:enquiries@therevolvingstagecompany.co.uk
GD Marquee Hire Western Brake Tedburn St Mary Exeter EX6 6EY T: 01647 24455 E: info@gdhire.com www.gdhire.com
Reusable Cup Systems
GL events Snowdens Second Drove Eastern Industry Fengate Peterborough PE1 5XA T: 01733 344110 F: 01733 314985 E: info@snowdens.co.uk www.snowdens.co.uk
The Incredible Cup Company Ltd 41 Mitchell Street London EC1V 3QD T: 0207 780 7137 F: 0207 253 7165 E: Lucy@brand-width.net www.icupco.com
Daytona Stage Hire P.O. Box 43 Huddersfield HD8 9YU T: 01484 605555 M: 07889 132580 F: 01484 602806 E: daytonastagehire@mac.com www.daytonastagehire.com Steeldeck Rentals Ltd Unit 58 T.Marchant Estate 42-72 Verney Road London SE16 3DH T: 020 7833 2031 E: richard@steeldeck.co.uk www.steeldeck.co.uk
The Stage Bus 19 Prestwood Road Weoley Castle Birmingham B29 5EB T: 0121 603 8367 M: 07738 900 762 E info@thestagebus.com www.thestagebus.com
Trade Associations NOEA Susan Tanner PO Box 4495 WELLS. BA5 9AS T: 01749 674 531 E: secretary@NOEA.org.uk www.noea.org.uk
Toilets Eventloos.com 12a Bold Industrial Park Neil’s Road St Helens Merseyside WA9 4TU T: 0845 544 0513 E: info@eventloos.com www.eventloos.com
Venues Wicksteed Park Ltd. Barton Road Kettering Northants NN15 6NJ T: 01536 512475 F: 01536 518948 E: info@wicksteedpark.co.uk www.wicksteedpark.co.uk
Walkie Talkies 2CL Communications Ltd Unit C, Woodside Trade Centre Parham Drive Eastleigh Hampshire SO50 4NU T: 0800 389 2278 F: 02380 720038 E: sales@2cl.co.uk www.2cl.co.uk Wall to Wall Communications Unilink House 21 Lewis Road Sutton, Surrey SM1 4BR T:020 8770 1007 F:020 8770 9700 E:hire@walltowallcomms.co.uk www.walltowallcomms.co.uk
Sound & Lighting Water supplies Stage Electrics Third Way Avonmouth Bristol BS11 9YL T: 0844 870 0077 F: 0117 916 2828 sales@stage-electrics.co.uk www.stage-electrics.co.uk
Water Direct Ltd B-26 Earls Colne Business Park Earls Colne Colchester Essex CO6 2NS T: 0845 345 1725 F: 01787 223354 E: enquiries@water-direct.co.uk www.water-direct.co.uk
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POWER SUPPLY
FAIRGROUNDS
TOILET HIRE WASTE MANAGEMENT
MEDICAL
CATERING
RADIO HIRE
The Event Medicine Company Unit D, Central Estate, Albert Road, Aldershot, Hampshire GU11 1SZ Tel: 01252 313005 Email: info@eventmedicinecompany.co.uk www.eventmedicinecompany.co.uk
BARS
EVENT HIRE
BALLOONS
PORTABLE ROADWAY
FESTIVALS
SILENT DISCO
LARGE SCREEN HIRE
STAGE HIRE
RECYCLING
HEATING & COOLING
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