Out On A Limb (Issue 56)

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News

End of tariffs could save customers £330m a year SHOE shop customers could save up to £330m a year on leather shoes with the end of tariffs imposed by the European Union.

A crucial vote by EU member states has taken place on whether to extend levies on footwear sourced from China and Vietnam resulting in 15 votes against extension, ten in favour and two abstained.

“Our message is that member states, having carefully considered the facts and despite considerable pressure from the European Commission, have arrived at a common sense and democratic decision.

This means that, if the Commission takes the member states’ views into account, the duties should end.

“We look to the Commission to handle any further debate on this issue in an even handed and objective manner. It is now up to the Commission to decide whether it wants to push the issue further up the political tree.”

Richard Kottler, the British Footwear Association’s chief executive, said:

The EU originally introduced the duties on Chinese and Vietnamese

footwear in 2006 to protect uncompetitive producers, mainly in Italy and Spain.

However, despite EU promises that the tariffs would only last for two years, in 2008 they were extended by a further 15 months and there was a possibility the duties could be further extended by as much as another 30 months.

The Commission has not yet given its official confirmation that the duties will end, but has said that the final decision will be announced on December 22 2009.

Brands keep things fresh ...

KEEPING customers interested and buying when money is tight can be a challenge, but this autumn several big brands have been keeping things fresh by seeking out new design talent.

The winner of the Hush Puppies Shoeperstar competition has been announced and footwear design novice Laura Berry will now be seeing her creation put into production and sold at Schuh stores nationwide.

E-tailer VivaLaDiva has also been searching for a new star and, after a lengthy public vote and judging process, Gary Lenaghan has been named as its winning designer.

Award-winning shoe designer Marsha Hall is opening an exclusive handmade shoe boutique in Surrey. In addition to her range of made-to-measure shoes, Marsha also specialises in unique designs and can also make shoes designed by her customers.

The Shop will also showcase custom-made handbags, shoe accessories and shoe dying services, as well as introducing Marsha’s two day practical workshops where people can make their own pair of shoes.

Marsha said: “I want the boutique to give

more people the opportunity to see and experience the world of hand made, couture footwear.

“I’m so excited about the opening and am really keen to meet people and show them what we do.”

Disappointment over Welsh bag charge IMPOSING a compulsory bag charge in Wales is not the way to produce lasting change in consumer behaviour, according to the British Retail Consortium.

Following the Welsh Assembly Government’s confirmation that it will be going ahead with a bag charge, the BRC has announced that, while it shares the government’s aim of reducing bag usage, it believes the best way to achieve lasting change is to educate customers, not penalise them.

The BRC supports a voluntary approach, and this year announced

that this method has halved the number of single use bags used by supermarket customers between May 2006 and May 2009.

Tom Ironside, BRC business environment director, said: "It's really disappointing the Welsh Assembly Government has ignored the fantastic results in reducing bag use clearly demonstrated by Welsh customers and retailers.

"Education and encouragement, rather than compulsion, is the best way to achieve lasting customer change.

“For some reason bags have been

seized on as a symbol of our use of resources, despite their relatively low environmental impact.

"By introducing a bag charge, Wales becomes the first country in the UK to impose extra charges on shoppers at a time when they're already feeling the pinch. This will especially hit low-income families.

"I'm glad the WAG has listened to us over the light-touch regulation of the bag charge and so have shelved plans to introduce a third-party to collect the bag charge. Otherwise the costs of doing so would ultimately be borne by customers."

It is hoped that public interest in the competitions will help the brands and their stockists increase sales, as well as supporting the up and coming designers of the future.

This issue Out On A Limb speaks to two brothers who set themselves the challenge of bringing the latest men’s fashion footwear to the market town of Bolton and hears from a series of industry experts about their thoughts on the future of selling in 2010.

Retailers are being advised to learn the lessons of the last year or face the consequences.

A spike of failures is expected in the New Year, but it is hoped that this will bring a welcome reduction in competitive pressure for those that make it through.

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Contents COVER STORY

Issue 56 December 09/January 10 Shoes made for comfort Getting a kick out of ‘shoelery’

NEWS RETAIL REVIEW

Bolton’s appetite for Solefood

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Sales Tony Barry - Sales & Marketing Director Beverley Green - Sales Manager (bg@whpl.net) Advertising Contacts Tel: 01226 734333 | Fax: 01226 734477

Editorial

SPOTLIGHT

Choo’s chosen one

NEWS

Designer duo mean business Rising to the Moda challenge

NEWS

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Andrew Harrod - Group Editor Judith Halkerston - Group Deputy Editor Louise Cordell - Editor Christina Eccles - Reporter Mary Ferguson - Reporter Editorial Contacts Tel: 01226 734694 | Fax: 01226 734705 Email: lcordell@whpl.net

Design & Production Stewart Holt - Studio Manager

Looking ahead to Pure

PREVIEW

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(sth@whpl.net)

Kyle Wilkinson - Design & Production (kw@whpl.net)

DIARY DATES

What’s going on and when

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Circulation 01226 734695 (24 hour hotline) Email: circulation@wharncliffepublishing.co.uk

Step by step in comfortable shoes MEPHISTO was founded in 1965 by the German shoemaker Martin Michaeli with a single goal – “To make the world’s most comfortable walking shoe”.

The company’s world headquarters and original factory is located in Sarrebourg, France.

The brand has become increasingly established over the years despite changes in fashion trends and is still praised for its quality, comfort and design criteria.

Mephisto shoes are now sold in over 70 countries worldwide.

Mephisto produces four brands and a range of 700 styles to suit

various tastes of consumers in different markets worldwide.

Mephisto men and women shoes offer high quality materials, modern design and a unique fit.

With Mobils the company is well established in the wellness and comfort shoe market.

AllRounder is the Mephisto brand for young and trendy functional footwear. The latest newcomer is the brand Sano with a wide range of fitness shoes.

The company boasts an impressive 18,000 customers worldwide, 140 agents and makes 85 per cent of its sales abroad.

Since the first concept store 20 years ago in France, Mephisto has collaborated with an ever increasing number of independent retailers in

the form of the Mephisto Concept Store (MCS); a truly unique partnership of its kind.

This partnership has resulted in the creation of over 700 Mephisto Concept Stores, spread on nearly every continent.

These partners, often owning more than one MCS, have become the best ambassadors for the brand and in the process reap the benefits of their initial investments.

For further information, visit www.mephisto.com or contact: MEPHISTO S.A. Rte. Sarreguemines 57400 Sarrebourg

Mephisto headquarters

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Getting a kick out of ‘shoelery’ the idea grew from there.

A NEW fashion website has launched with a range of ‘shoelery’ – accessories to transform your shoes.

“The range now includes ankle corsets, belts and chains and some are limited edition, following the site’s ethos of providing customers with the chance to own something beautiful and unique.”

OnceUponaBelt.com offers a range of accessories in various styles from diamante or lacework to black leather with studs, to decorate shoes, creating a selection of different looks.

Site founder Marta Eleniak created the collection in order to give women the opportunity to accessorise their existing shoe collection with a quick and easy transformation.

Her aim was to give women a way to update the comfortable shoes that they already own with accessories that echo the latest fashions.

She said: “I loved the sexy shoe designs with big ankle cuffs that are in fashion at the moment, but I have wide feet and so find it difficult to find a pair that aren’t painful to wear.

However, when researching the footwear add-on market, Marta found that the term ‘shoelery’ was already being used by the recently launched UK footwear accessory

“So I thought, why not create a separate belt for the ankles, and

designer brand Bluff NY. She added: “I was obviously disappointed that I wasn’t the first to have the idea but their shoelery product range had many stunning designs also brilliant for boots, which would sit well alongside the shoelery I was commissioning.

“So I contacted Bluff NY to investigate their products further

and this presented me with an unexpected business opportunity.”

She has now become the sole UK online stockist of Bluff NY shoelery as well as their UK agent, selling the products to stores around the country, and has now exhibited the accessories at London Fashion Week’s ‘A La Mode’ independent catwalk show.

‘Sensational’ sales prompts expansion THE Mountain Boot Company has announced a structural expansion following a substantial increase in sales.

The group now plans to revise and re-invest in both its sales representation and service/ distribution centre.

Steve Roberts, managing director, said: “Sales out in 2009 have been nothing short of sensational. But despite the growth, we still see huge blue sky opportunities in all brands and with a strong desire to maintain and enhance service levels, we have elected to invest in our infrastructure, recognising that what took us to this point and was stretched in the process, will not be sufficient to take us to our next goals.”

The company’s sales will now be divided into two divisions, multisport and outdoor, with the existing sales team taking up more brand targeted roles.

Additional personnel will be brought in to cover Ireland and Scotland and the service and distribution centre will take on a dedicated purchasing manager and additional customer service.

Steve added: “The new structure is designed to optimise each brand and provide the highest level of support for our retailers, not just in the field, but throughout the supply chain.

A new range of customisable ballet flats have been launched by Switchflops.

The pumps are available in three colours and are accompanied by a range of 12 interchangeable, decorative ‘snaps’ for the toe.

The designs are already available in the US and have gained celebrity fans including Mya and Jennifer Love Hewitt.

The Switchflops ballet pumps will be distributed in the UK by Pelham Leather Goods.

“It is about investing in bandwidth for all our teams, allowing us to develop the systems and structure to take the business forward.”

Football boot nets most outrageous of 2009 award THE latest design from football boot manufacturer Nomis has been voted the Most Outrageous Football Boot of 2009.

The new NXGen Spark is the first boot to be made with the capability for high resolution designs to be applied directly onto the leather and was named as the competition winner by www.footyboots.com.

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The first edition has been produced in orange, yellow and black on soft kangaroo leather, combined with the latest sporting technologies.

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Glenn Joyce, Nomin UK chief executive, said: “We are delighted that our very first boot has caught the imagination of footy-boots.com users.

“That’s exactly what we wanted – the first edition was designed to be outrageous and to get people talking.

“Until now only boots made of synthetic materials would be able to have this freedom of design, but this innovation opens up many new opportunities, from producing boots by leading designers to tuning into specific themes or special events.”

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Ollie and Zoe Gilbertson

£75k investment boost for artistic Ollie and Zoe

By Louise Cordell A COMPANY that has come up with a new way of customising sneakers has received backing from an investment fund.

Sneakart was created by husband and wife team, Ollie and Zoe Gilbertson to make shoe customisation easy using transferable sticker artwork.

Now, the Design and Creative Fund is supporting the business with a £75,000 investment so that the team can market their brand and launch international distribution.

Zoe said: “Our initial idea for Sneakart came about while trying to

find an easy way for people to customise their trainers. We saw there weren’t any easy options; producing customised shoes as a manufacturer relied on expensive technology and to do it yourself requires time and artistic skill.

“As designers ourselves, we wanted to bring shoe lovers and artists together to share and promote their talent and ideas to the benefit of all. We’ve spent years racking our brains, trying, testing and developing a way that will allow the stickers to stay on a shoe, in the roughest of weather, and now we’ve nailed it, we’re confident to get our product out there.”

Replica ‘sweating foot’ created to test breathability A NEW replica ‘sweating foot’ has been created to help test women’s and children’s footwear for breathability and comfort.

SATRA Technology Centre developed the device as part of its comfort testing programme and has now produced a new smaller sized component to help test and grade different shoes sizes more effectively.

The new moulded foot is based on a UK size four, in comparison to previous ‘feet’ which are based on sizes seven and nine, and will be used by manufacturers around the

world to help develop footwear that stays dry and keeps the feet at a comfortable temperature.

The Advanced Moisture Management Test uses the heated and ‘breathing’ foot form to simulate a realistic in-shoe environment. This create a picture of how much sweat has been absorbed into each part of the footwear system and how much has permeated into the atmosphere.

These results can then help the manufacturer make a decision on whether or not to make adjustments to the footwear design and the materials used in production.

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Retail review Independent store Solefood has been opened by two brothers with the intention of bringing the best men’s fashion and footwear to Bolton. Out On A Limb found out more.

Bolton’s appetite for Solefood AFTER 15 years working in retail for big brands, Luke Hudson was keen to take matters into his own hands.

So he teamed up with brother Daniel to open Solefood, a men’s fashion and footwear store stocking names including Nike, Reebok, Converse, Vans and Onitsuka Tiger.

The Bolton shop opened in February 2009 and, following an enthusiastic customer response, a corresponding retail website was launched soon afterwards.

Luke said: “When opening up the store our main aim was to bring the latest styles to a provincial town.

“I loved the idea of providing one place when a guy could see the latest styles and get an entire outfit and matching shoes and we choose all the stock carefully to make sure it coordinates so they can do that if they want.

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“The range is fairly small at the moment, but is constantly growing and, similarly to the men’s shoes, we are aiming to provide a wide price range so that there is something for everyone.”

Currently around 60 per cent of the company’s profit comes from store sales and the rest comes from online business, however, Luke has seen the online takings increase rapidly over the last few months and predicts that it will soon overtake the shop for earnings.

He also plans to expand the range of accessories like bags, belts and hats, in both the men’s and women’s ranges to increase secondary spend both in store and through internet sales.

Luke added: “We need a high turnover to keep people coming back regularly, so we are quite select about what we buy.

“We try to be different from other stores – for example we keep a fridge full of beers and fizzy drinks so that we can create a relaxing, friendly atmosphere for people who are browsing and looking to spend.

“It is important for independents like ours to have a point of difference, so we are always searching for new and unique things to stock, and we also make sure that we are working with brands that aren’t common in the area.

“We have also set up a Friends of Solefood scheme to get our regular customers involved in the social side of things – going out for drinks and meals together, which wouldn’t be possible for a bigger store in a bigger town.”

“At first it was a challenge to get bigger names on board, but as we have become more well known, we now have brands coming to us to stock their products, and we can pick and choose what works best for the store.

The store has now started stocking women’s footwear and accessories as well, just nine months after opening.

It had always been a possibility, but the development was brought forward after an increasing number of women visited the shop, asking if they had any ladies’ styles available.

“We also do a mix of forward and short ordering – I think it is important for stores to be confident in their buying decisions and not leave everything to the last minute, but on the other hand, it is also good to have an element of flexibility so that you can adapt to trends when something is selling well.”

Luke added: “We felt that by only catering for men we were missing out on 50 per cent of potential customers, and there was so much demand that we decided to go for it sooner than we had planned.

Luke and Daniel are now developing plans to open a second store building on the success of Solefood, keeping to their formula of combining a small town location with the best new products.

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Choo chooses student to win workshop spot A FINAL year footwear design student from Leicester’s De Montfort University has won a day working with world famous shoe guru Jimmy Choo.

The celebrity designer visited the university to pass on first hand advice to students trying to break into the footwear industry.

I Cheng Lin won a full-day workshop at The Jimmy Choo Couture House in London, where she will spend the day with Jimmy himself.

She said: “It hasn’t really sunk in yet that I am going to spend a day with one of the world’s most iconic shoe designers.

“This is an opportunity any aspiring footwear designer would dream of, so I’m really thrilled that I have been given the chance to gain firsthand experience from someone who has been so successful within the industry. This will be a learning experience I’ll never forget and I’m certain I will take away with me some invaluable advice that will help launch my career as a shoe designer.”

I Cheng Lin was chosen for her promise shown in footwear design and her exemplary studentship and Jimmy said: “We want to give her the idea how of the whole process of couture works from start to finish. We will show her what is important with the care of the client, and

right through every stage of design and creating.”

Jimmy was also shown work by Isabel Proctor and Ian Burgess, who both graduated from DMU this summer.

Isabel, 22, showed four items of footwear from her final major project, Victorian Romance and said: “I showed Jimmy my final year designs which includes two flat ladies pumps with pointed toes, a high heeled shoe boot and a men’s formal lace up shoe. It has been really exciting to meet Jimmy Choo and he has given some great advice which I have found inspiring and I’m sure will be of a huge benefit to me as I take the next steps in my career."

Ian showed three designs from his collection including a white knee-high boot; a red and black ankle boot and a black sandal decorated with a metal knuckleduster – all of which incorporate internal platforms and heels.

He said: “Meeting Jimmy Choo has given me a real insight into the world of the footwear industry and how to make it as a successful designer. His attention to detail has been an inspiration to so many designers in both the footwear and fashion industries, so it has been a great privilege to meet him and show him some of my very own work.”

Jimmy Choo at De Montfort University

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‘Footwear demand set to speed up’

By Louise Cordell ONCE the recession is over, demand for footwear is set to speed up, according to a new report.

‘Footwear’ a study from market intelligence provider Key Note, claims that the industry is currently saturated, having grown in line with consumer spending and so will suffer in a tough economic climate.

However, it points out that any problems the market is like to experience will then be compensated for by faster growth in the following years.

It claims: “Footwear wears out relatively quickly and consumers who curb their spending in 2009 are likely to purchase replacement shoes when the recession is over.

“The value of the UK market for footwear reached a record high of just over £7bn in 2008 as consumers reaped the benefits of declining prices on the high street.

“In the current recession, however, consumers are cutting back on nonessential spending and this is likely to have a short-term negative impact on the market for footwear.

“However the forecast is that it will recover well in 2010, and show overall growth of over 17 per cent over the 2009 to 2013 review period.”

The report also predicts that following the popularity of ‘faddish’ footwear in the early 2000s, coming years are likely to see a more serious approach.

Predictions for successful future brands include those that claim to be ‘good for the feet’ such as those with shock absorbing footbeds and those that invest in an eco-friendly approach, for example Nike and other trainer manufacturers that have started producing ‘green’ trainers in order to challenge environmental criticism.

Choo collection aimed at cool, young customers JIMMY Choo’s collaboration with H&M is set to land in stores this month with shoes, clothes and accessories on offer.

The collection features details such as crystals, studs and animal prints and will be stocked in around 200 stores worldwide.

Tamara Mellon, Jimmy Choo president, said: “The Jimmy Choo collection for H&M is full of fun, one-off items with an accessible and glamorous identity made with stylish materials, emphasised with colour and embellishment.

“I wanted to create pieces that would reach a cool and young customer with a fashionable and independent sense of spirit in this one-off collaboration."

Footwear styles include everything from high heels and thigh high boots to gladiator flats and ballet pumps and even a cropped Cuban-heel boot.

They are joined by accessories like evening clutches and larger day bags, belts which are studded and wide, or long enough for a triple wrap and choker necklaces, bracelets, cuffs and earrings.

Margareta van den Bosch, creative advisor at H&M, said: “This Autumn Jimmy Choo brings vitality and sexy glamour to H&M. “I love the really high strappy sandals with lots of decoration and attitude.

“Tamara Mellon always shows her amazing shoes with equally amazing clothes, and we wanted to offer our customers a complete collection – including men's shoes and clothes too. I think this collection suits anyone with a flair for fashion and high heels.”

Joanne takes design award THE footwear industry charity, Footwear Friends, has held its third annual Designer Awards Evening at the Geffrye Museum in London.

The awards are aimed at helping young footwear entrepreneurs who are developing or launching their businesses and prizes include both financial support and mentoring from industry experts.

The winner of the Designer Award was Joanne Stoker, who graduated from the London College of Fashion this year and who has already won a number of high-profile design awards.

The award will help with the development of her first collection, which will make its debut at London Fashion Week in February.

Georgina Goodman, one of the panel judges, said: “Joanne displayed a grounded, realistic attitude linked with heaps of natural talent and

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ambition – a great combination.”

The Joe Meltzer Travel Award was been won by Darren Murphy – creator of a business called Hand Made Trainers, which he is currently developing further.

He is also planning a work place with six stations for use by up-and-coming designers.

Judge Tracey Neuls added: “Darren has that rare combination of passion for footwear and a strong commercial plan to make money out of that passion.”

Finally, a new award was introduced to recognise the contribution British designers make on the international stage.

This year it was decided that two aspiring designer brands, Rakish Heels, owned by Lona Jones and Velvet Bee, owned by Rebecca Abrahams, would share the award.

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Firms need to ‘learn lesson of 2009’ AS we come to the end of a turbulent 2009 for UK footwear, industry analysts Plimsoll have taken a look back at the last 12 months and looked forward to the threats and opportunities facing the market in 2010.

David Pattison, senior analyst, said: “Having clung on through the bad times, many struggling companies are going to run out of time and fail just before the recovery really takes hold.

“Sadly, some of them are just too weak to carry on and there will be a spike of failures in the New Year.

“On the flipside, their demise will bring a welcome reduction in competitive pressure for those left.

“However, among the gloom, a number of companies have managed to improve their performance. They are part of a band of companies that prove success can still be achieved in the industry despite difficult trading conditions. They also prove that bad companies fail in a recession and good companies simply do not.

“These companies will lead the industry out of recession with some smart acquisitions and maintaining their recent success.”

David also believes that the market is due for a prolonged period of consolidation with the number of companies in trouble leading to heightened takeover activity.

He points out that with many companies chasing weakened demand, it is inevitable that there are likely to be a number of high profile mergers.

David also has a warning for reckless companies that continue to chase sales despite mounting losses.

He added: “There are a group of serial loss makers still operating in the market. For the second and even third year running these companies have made a loss. Whether they are blatantly chasing sales or just trying to maintain their market share, something has to give.

“The recession has put prudence back at the forefront of boardroom strategy and these companies have to cut their cloth accordingly or face the consequences.

“If businesses are going to make a success of 2010, they need to learn the lesson of 2009. There are going to be big changes in the industry with lots of takeovers, a number of high profile failures and even the odd surprise or two along the way.”

Dow Europe samples released A NEW range of test samples for the footwear industry have been released

by Dow Europe.

The company has come up with a range of developmental compounds designed to support molders making parts for the industry.

They have been created for producers of foamed parts for high end sports shoes, plastic shoes, flip

flops and walking boots and aim to provide lighter weight materials with better comfort and durability.

An XTD range has also been created to offer producers of exterior soles for fashion and sports shoes performance and benefits similar to vulcanized rubber, but with the cost and processing advantages of a thermoplastic.

The spring/summer 2010 collection from Peter Kaiser has been on show at this year’s Kensington Shoe Event.

Rolf Buhr, chief UK sales executive, said: “This show saw Peter Kaiser extend its UK foothold following exhibitions at GDS and Micam.

“The range includes key trends for next season including suede, platforms, peep toe designs and frilly trims.

“The company is now planning to roll out its new ‘Shop in Shop’ concept which has already been tested in Germany and provides retailers with more support as well as great footwear.”

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12-13 Silent Night

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0044 (0) 1536 407722 or email enquiries@silentnightfootwear.co.uk

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The secrets of Alegria Alegria’s unique mild rocker outsole is designed to induce natural walking motion and encourage correct gait and posture while minimising heel and central metatarsal pressure.

The Alegria foot bed is anatomically shaped to mimic the natural contours of the foot to provide the right support.

Memory foam, latex and cork underneath the suede lining provide superior cushioning for years, not just days, and the footbed is removable to allow for the insertion of custom orthotics.

From patent finishes to metallic prints, from soft natural leather to funky artwork, they are also available in a colour for every mood.

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the inside out. e Alegria believesfuinnkth y combination of comfort.fashion and die hard shoes Alegria believesththe atwelln ess should benefit of your body.

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News A Joanne Stoker design

Footwear among biggest losers – new report

By Louise Cordell CHRISTMAS shoppers are set to spend the same amount this year as they did in 2008, but rising unemployment and taxes will take their toll on 2010 sales, according to a new report.

Consumer research from Deloitte has revealed that clothing and footwear retailers will be among the biggest losers with 45 per cent of people spending less on these products compared with 12 months ago.

Designer duo win help to start own business TWO London College of Fashion designers have won a competition to help them start up their own retail business.

but were chosen by judges including Jimmy Choo and Melanie Rickey, Grazia’s fashion editor, for their quality designs and business acumen.

The First into Fashion winners – shoe designer, Joanne Stoker, and womenswear designer, Julia Smith – will receive a rent-free retail unit for six months in Connaught Village near Oxford Street and Jimmy Choo acting as their mentor.

The competition, organised by London College of Fashion and the Church Commissioners, who own the store, was intended to help the capital's fashion graduates enter the industry. The shop will now open at 4 Porchester Place and will be stocked with Julia’s ethical dresses and tailored coats and Joanne’s bespoke shoes.

Julia and Joanne had to beat off competition from some of London’s top fashion talent to win the prize,

Shop was made for walking ...

A MOBILE shopping boutique selling shoes and handbags has opened up in Edinburgh.

Fiona Robertson has set up Shoes Glorious Shoes and travels around the area hosting shoe parties in women’s homes, at business offices and at charity fundraising events.

She said: “For many women shoes are their vice and their passion, and one in two women own more than 30 pairs of shoes.

“So what better way is there to shop for shoes and handbags than at home with friends and a glass of wine.

“Most women want something different to what they see on the high street, but don’t want to pay the earth, so that’s what we provide.”

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The shoes are sources from industry fairs in Milan, Paris and Madrid and party hosts are able to earn product discounts for themselves and their guests.

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In the report, the business advisory firm predicts that retail sales will rise by 0.5 per cent in December, despite the current economic conditions, but are set to fall by 1.5 per cent for the whole of 2010.

It also reveals that supermarkets have taken over from traditional high street chains as the country’s biggest fashion retailers.

Tarlok Teji, Deloitte’s UK head of retail, said: “The increasing number of budget or own label products has been a winner for the supermarkets who have taken over from high street chains when it comes to clothing retail.

“Now, more than ever, non-food retailers need to focus on the relevance of their products and

differentiation from their competitors.”

The report concludes that the way in which consumers shop has changed for the long term, and that more cautious, ‘smart shoppers’ are what retailers need to be catering for.

Richard Hyman, strategic retail adviser to Deloitte, said: “Retailers across the industry will need to focus on improving their selling and customer service skills.

“The past decade has not always required retailers to excel in this area, but that has changed.

“In some cases, retail portfolios need urgent attention following a period where the pursuit of floor space without rigorous customer insight has left many retailers with poor performing branches.

“There are opportunities too though.

Cross-border retailing has always proved difficult but the saturated market at home means that the growth of emerging economies is a compelling prospect.

“Retailers are also well positioned to exploit their brand value by broadening their product and service offering.”

Conference looks at New trade ‘challenge and opportunity’ event set ‘CHALLENGE and Opportunity’ was the theme for SATRA’s recent 90th anniversary conference and representatives from the footwear and leather industries attended to discuss the changing global marketplace.

Guest speaker Johs Knudsen, ECCO’s vice president business development, opened the event with a talk on how complete ownership of the supply chain can be turned into a competitive advantage as it enables quick reaction to retail demand.

Pittards CEO, Reg Hankey, then highlighted how maintaining a source of good quality material was a global challenge and raised the fact that, following the recession, there could be five million fewer cattle hides available in the coming 12 months.

Lesley Roberts, director corporate responsibility at Pentland Group, explored a variety of ethical issues, including how climate change will affect the amount of available

leather, and how synthetic materials require considerable amounts of energy to produce.

Finally, DESMA’s general manager, Klaus Freese, discussed whether shoe production will move back to USA and Europe and proposed that the application of modern technology, production and quality control at source will mean competitive footwear production anywhere in the world.

The conference closed with a question and answer session and the conclusion reached by both panel and delegates was that the industry probably isn't currently investing enough in research and innovation to turn challenge into opportunity.

SATRA’s research team leader, John Hubbard said: “Investment in innovation will provide the future products that future markets will demand. The whole supply chain has collective responsibility for consumer needs and future generations.”

to launch A NEW footwear trade event, FN Platform, is set to launch in February at the Magic Marketplace in Las Vegas.

Over 600 men’s, women’s and children’s footwear brands will be exhibited as part of the joint venture between Fairchild Fashion Group, Advanstar Communications and Footwear News.

Chris DeMoulin, president of Magic International, said: “We saw an opportunity to expand our existing footwear presence with FN Platform by providing footwear brands and buyers with the opportunity to grow and prosper in an environment that suits their needs.

“The Magic Marketplace aims to provide a 360 degree view of what is happening in the fashion industry and expanding to create FN Platform is a natural evolution.”

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Students rise to Moda challenge Moda is teaming up with De Montfort University for a project which will see shoe designs created by the most talented students on the catwalk in February 2010. Final year footwear students have been challenged by Moda to create designs that bring the history of the British Footwear industry into the 21st century with ‘Heritage’ – a bespoke project which is included as part of their studies. Designs from pupils on the BA (Hons) Footwear Design course will then be judged by an industry panel and the six best will be presented at the Moda Footwear show.

Kevin Guildford, head of footwear and DMU, said: “This project is a chance for students to show their designs in front of a huge industry audience which will open up fantastic opportunities for them.”

Micaela O’Flaherty “I wanted to capture a sense of British eccentricity and collected together images of anything that seemed to convey a sense of ‘British-ness’ to me.

“I experimented with a lot of different shapes, forms and textures and have taken ideas from everything from rich fabric colours to interior design patterns.

“The project is a great opportunity to pursue ideas that you are really enthusiastic about and, if my design ends up going to Moda, then it could be a chance to get my work seen by a lot of big names in the industry.”

Heidi Henderson “I am interested in the history and heritage of couture fashion and wanted to bring a lot of luxurious elements into my design.

“I also took inspiration from Byzantine art and architecture by incorporating fine and complex detailing.

“I have chosen rich and royal colours and am combining this with built in jewels to complete the sumptuous effect.

Katie Sullivan

“I decided to create a boot to fit in with the autumn/winter 2010 collections that will be showing at Moda, and also to give me more scope to create an eyecatching design.”

Sophie Wrenn “When I was looking into ‘Heritage’ I was immediately interested in the impact that different time periods have on the fashions of the day.

“I decided to base my shoe around the psychedelic sixties and started bringing in different elements of colour and light to represent the era.

“I wanted to keep the overall effect subtle so I have created flashes of colour beneath the shoe leather and incorporated a light reflecting jewel into the heel.”

“My ideas were based on the concept of moving through time and so my inspiration was images and ideas that were flowing and linear.

“I wanted to represent this by using a fade pattern on the leather and ended up creating

my own as I wasn’t able to find what I wanted commercially.

“My aim was to use the ‘Heritage’ title as a starting point, but then take this forward and end up with a design that had an overall clean and modern look as well.”

David Mawdsley “I decided to put a twist on the ‘Heritage’ theme and have created my designs around vintage Americana.

“For inspiration I looked at everything from rough and ready saddlery leathers to the design concept of a Ford Shelby GT 500.

“I have incorporated vents to echo those in the car and panels of snakeskin and ‘Cobra’ branding to create a cowboy effect.

“My aim is to combine form and function and end up with a high end fashion shoe that is also great to wear.”

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Accessories

A new Clogau Gold Milestones collection has been launched for autumn/winter 09.

The range includes a selection of beaded charms and cord-like charm bracelets in sterling silver or yellow gold.

The charms are available in several different designs, made from combinations of yellow gold, sterling silver and rose gold and each charm also contains Welsh gold mined from the Clogau St David’s mine in Snowdonia.

THE British Jewellers’ Association has launched its first annual competition - with this year’s event focussing on palladium jewellery.

The new contest has been organised to reward British firms and individual designer makers who produce cutting edge jewellery to the highest standards.

This year’s palladium theme has been chosen to celebrate the recently ratified change to the Hallmarking Act. The awards will take place at The Jewellery Show 2010 in February and, among other prizes, the winners will see their designs

displayed on the BJA stand at the show.

The awards' two categories are: A commercial suite of jewellery: made up of at least three complementary pieces, for example; a pendant, pair of earrings and a piece of wristwear or five pieces of just one item.

A single ‘statement’ design: showcasing palladium and its special properties – colour, lightness and durability.

The judges have confirmed that they will be looking for something a bit different and entries must be designed and made in the UK.

Accessories market gets boost from belts BELTS are fast becoming Britain’s most in-demand fashion accessory according to new research from Mintel.

Over the last year more than 16 million people – 41 per cent of the population – purchased a belt, making it the country’s most widely bought accessory.

The sales of women’s belts have increased the most with a rise of 8.7 per cent of sales and over the next five years the market has been forecast to grow by another nine per cent by the end of 2014.

The report also reveals that while sales of handbags have dropped during 2009, a recovery is expected in 2010 and over the next five years demand is set to increase by 26 per cent.

Katrin Magnussen, senior fashion analyst, said: “Accessories such as belts and handbags have benefited from fashion trends and celebrity styles.

“A greater focus on body conscious

silhouettes and the waist has been good news for belts and the budget fashion handbag sector has grown strongly on the back of being able to interpret trends at low prices and this trend is set to continue.

"More affordable – yet still good quality – fashion handbags have increased in popularity, as they satisfy the desire to be in fashion, but not to bust the budget.”

Overall, figures show that the total fashion accessories market increased in value by 4.7 per cent during 2008 to reach £1.05bn and it is estimated that in 2010 the market will decline by just one per cent as consumers buy fewer or less expensive accessories.

Katrin added: “Accessories provide a wardrobe update for less money than a complete outfit, and are an ideal treat even to consumers being more careful about their spending.

“They have a 'feelgood factor' and have traditionally been relatively recession-proof, hence the sector growth.”

Collection brings romance of Italy to arm candy FROM the country that invented 'amore', Pavoni, the hit brand of Italian leather bags and accessories, is launching its Valentine's collection with a special offer, so your customers can have all the romance of Italy in the currency of arm candy.

limited edition Valentine's collection.

“The discounted packages mean that there's real value to be added in offering these pieces to customers.”

With four limited edition styles – cosmetic party bag, evening dinner bag, weekender bag, dress belt – and a choice of three colours – red passion, pink satin, black seduction – the Valentine's packages are made up of selections of eight or 12 pieces, starting from just £295 and with free pieces.

Chic aiming for more glamorous experience

Designed and manufactured in Abbruzzo on Italy’s east coast, the Vittoria Pavoni name has gained national popularity amongst the country’s glamorous and fashion-savvy shoppers and is set to bring a touch of Italian chic to Britain, starting with its SS10 collection.

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Albena Taneva, Pavoni designer and managing director, said: “Italy is well known for its romance and we've incorporated that feel into this ISSUE 56 DECEMBER 2009/JANUARY 2010

THE organisers of the Chic Exhibition, have announced that the January show – the first fashion accessories trade show for 2010 – will have a brand new look.

The Chic Exhibition is aiming to offer buyers a more glamorous and luxurious buying experience than at previous shows.

Visit www.vittoriaipavoni.com for more information. Pavoni is distributed in the UK

by Beverley Amery, call: 077388 77117 or email: bev.amery@blueyonder.co.uk.

The event will take place from January 10-12 and will showcase the biggest names in the luggage and handbag industry as well as

collections of jewellery, scarves, gloves, umbrellas, hats and shoes.

It has been timed to take place at the beginning of the retail selling season, allowing retailers to buy stock as they need it and replenish specific product areas that are running low.

It aims to take the guess work out of buying ahead by providing access to emerging trends that have emerged since the start of the wholesale buying season.

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Kool for kids

Keeping the story going ...

KICKERS and the Lego Group are set to expand their kids’ footwear range after a successful first collection.

An expanded spring/summer 2010 range has now been launched with Lego design features appearing on straps and eyelets in bright colours.

The girls’ styles come in softer colourways and floral prints while the boys’ range has the addition of Lego footballer characters.

Ian Blackman, Kickers MD, said: “The Kickers and Lego collaboration was so well received last season, that we knew we had to keep the story going for 2010.

“We have taken all the feedback obtained and strengthened this new range, which caters to boys and girls alike.”

Giving mums confidence I-WALK by Bobux is now one of the fastest growing children’s shoe brands in the UK. Using only the finest eco-leather in both the Bobux Original and I-Walk ranges, mums can be confident that little feet are protected in safe, healthy shoes that look great too.

Bobux, pioneers of the soft-soled leather pram shoe almost 20 years old, continue to be the global market leader in this category.

A firm favourite of mothers worldwide including celebrity mums Angelina Jolie, Halle Berry and Isla Fischer.

The I-Walk range of pre and first walkers is the ‘natural’ progression for the Bobux baby. Eco-leather uppers and inners and soft, flexible rubber soles are the basics of a range

40 styles, 12 colours ...

BABYSHOES carries one of the largest supplies of in-stock, continental baby shoes in the UK. It has over 40 styles and 12 colours.

It has next day delivery service (free on orders over £250) but does not have a minimum order.

that uses classic designs with a modern twist. The Bobux baby also has a beautiful range of Bobux clothing to choose from too.

Babyshoes has won numerous awards including winner of the Industry Design Awards 2008 and the accolade of inclusion in the Who’s Who of Britain’s Business Elite.

The company has showrooms in

Manchester, Birmingham and Glasgow.

For more information contact Trevor on 0151 2803049, e-mail: babyshoes@blueyonder.co.uk or visit their website: www.babyshoes.co.uk.

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Winner Gary steps up to the mark ...

By Louise Cordell THE largest ladies footwear e-tailer in Europe, VivaLaDiva, have completed their search for a new design star.

The website had shortlisted ten students’ designs following a competition with the London College of Fashion and launched an online footwear forum to get the public’s help with the judging process.

Gary Lenaghan has now been named as the winner and his design, a multi textures, zebra printed, peep toe heel, will go into production for inclusion in the site’s spring/summer 2010 collection.

Originally from New Zealand, 30year-old Gary now lives in South London and has returned to footwear design after 11 years in retail management for fashion names including Kurt Geiger.

He is currently completing a degree in Footwear Product Design and Development at LCF and said: “I was very excited about the possibility of designing something for VivaLaDiva because as a website they are all about fast fashion and lots of designers have launched their first collections with them, so it was a great opportunity.

“When creating my design I looked at the trends that are going to be big for summer 2010 and the one that stood out for me and interested me the most was the Africaninspired themes.

“My aim was to turn this look into a design that was fashion forward enough to appeal to the trend setters but also a safe and popular enough choice for the company.

“I also drew on my experience of working in retail and took into

Gary and his winning design

account what I know about consumers and what sells, how the market works and how fast turnover is.”

Gary’s design will be available to buy on the website from January 2010 and he is now working on plans to launch his own footwear label after graduation.

VivaLaDiva.com said: “We selected Gary as the winner of the competition, as his design is both on-trend and reflects the taste of VivaLaDiva.com shoppers.

“Production wise, Gary’s design worked well and is cost-effective, factors that the students on the LCF course have learnt is very important.

Two further popular designs, from Julie Farrier from Bergen, Norway and Michala Allen from Bath, were chosen as runners up and their shoes will also be available from VivaLaDiva.com in the New Year.

“Safari-style will be big for S/S10 and given the number of the fashionistas that voted to crown Gary as the winner, his shoe will sell very well.”

Julie’s design

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Michala’s design ISSUE 56 DECEMBER 2009/JANUARY 2010

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Pure preview

Top labels heading for Pure London THE Pure London exhibition in February will be presenting over 900 of the industry’s most creative, luxurious, must-have brands.

Top designer label Calvin Klein will be exhibiting at the show for the first time with its Autumn/Winter 2010 womenswear and accessory collections and luxury brand John Smedley will be making a debut with its British-inspired collection.

New for February 2010, Pure London will be launching a new area within the Accessories section.

Funky and Fresh will house accessory brands for the cool, young fashion retailer and will make sourcing the

most relevant accessories even easier for buyers.

Top designer brands will also be appearing in Pure Accessories and Footwear.

Zandra Rhodes will be launching her new handbag collection while Gracie Mae will be showcasing its latest range of luggage.

Pure Footwear will be split into three sections; trend-led, designer and new to Pure.

On offer will be Fly London, who will also be launching its young fashion clothing range in Spirit, Irregular Choice, Miss L Fire and French Sole.

Chie Mihara is set to exhibit at Pure London and defines her creations as naïve, nostalgic, feminine but at the same time strong and urban. Her passion and creativity have catapulted her to becoming one of the most interesting young footwear designers currently working in the industry.

‘Lie Down I Think I Love You’ will be exhibiting its collection of vintage style accessories at Pure London.

The brand is inspired by English eccentricity, individuality, fun and romanticism and uses soft Italian leather in jewel colours and organic shapes in its hand-finished designs.

It also incorporates vintage scarves, finds and adornments as part of the bag to make each accessory unique.

Each season a ‘make do and mend element’ of recycling and re-working vintage fabrics is integrated into the collection and the label also offers a bespoke service where the customers are able to pick their own scarves and leathers.

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New safety collection by JCB A NEW range of safety footwear has been launched by JCB.

inside and out.

Sheffield-based Progressive Safety has been appointed as the exclusive UK licensee for the range and will cover the design and production of clothing and footwear for the JCB brand.

The safety footwear collection is made up of 18 styles, manufactured to industry standards and including yellow and black branding on the sole and upper.

The collection has been designed for comfort and durability and every style is suitable to be worn in all areas of the workplace, both

All but two of the styles are waterproof and breathable to provide complete protection in all conditions.

Running shoe firm making changes Two brands in step for new trainer launch BRITISH sports brand Gola has joined forces with children’s shoe company Start-rite to launch an exclusive range of training shoes for children for the AW10 season.

The four styles have been named after key years from each brands’ long histories, including the inception dates of both the Start-rite and Gola brands.

The range, which consists of four new styles for boys and girls, has been designed by Gola and developed by Start-rite.

Peter Lamble, Start-rite’s chairman said: “This partnership represents a true collaboration between two likeminded brands that have been part of the British footwear industry for many years. Gola’s unique styling combined with our commitment to good quality, fitted children’s shoes has resulted in an exclusive trainer package that we are all really excited about.”

The two brands have worked closely together to produce the new styles which are made with exclusively developed lasts and bespoke soles, and feature breathable linings and antibacterial underfoot cushioning.

SPECIALIST running shoe brand UK Gear is making a series of company wide changes following increased sales.

The brand has announced that its customer services and distribution for the specialist UK market will now be administered from Portsmouth, freeing up its Rugby headquarters to concentrate on global military markets and increased research and development.

David Hinde, UK Gear founder, said: “Investment in an enlarged customer services facility was critical for us in

our plans to meet our ambitious mid to long terms sales objectives in the UK. “Customer services stands as a cornerstone of the brand’s programme for sustainable and systematic growth and is part of a wider overhaul which will support the more aggressive posture taken by UK Gear in the market.”

UK Gear will also be launching its new 2010 range to the trade this autumn with products developed in association with the British Army Physical Training Corps.

BLC announces management buy-out BLC Leather Technology Centre Ltd has announced a management buyout involving the three directors Adam Hughes, Andrew Richardson and Victoria Addy.

The business will operate as before

with no changes being made to the staff, services or procedures.

Going forward, BLC will continue to develop products and services for its international customer base from manufacturing through to retail.

Site mixes and matches uppers and soles A NEW shoe retail site has been launched to provide a mix and match range of customisable footwear.

SwapTopShoes.com helps customers to combine different soles with a choice of uppers to create a custom-made look.

The designs aim to allow buyers to

The interchangeable footwear concept has already taken off in America and collection of comfort, stretchy shoe tops have become particularly popular with pregnant

women and older customers.

Founder Marta Eleniak said: “SwapTopShoes.com is a very exciting proposition to help women match their shoes to their outfits without having to weigh their luggage or wardrobe down with loads of shoes.

“We offer a wide choice of styles

of sole from cork effect kitten heels to elegant black heels along with a wide choice of tops to go from day to night.

“It is also an ethical way to shop by using less resources and effectively recycling your shoes rather than having a different pair to go with every outfit worn for one occasion.”

Cloggs opens flagship store

New distributors for group

CLOGGS has announced the opening of a new flagship retail shoe store in Birmingham.

THE Florida Group has announced the appointment of new distributors in New Zealand, Australia and Benelux.

Denstock, based in Christchurch will be launching the Van Dal brand in both New Zealand and Australia and Crispinus Holding, based in Breda, will cover Benelux.

Managing director Tony Linford said: “I am delighted to announce these new partnerships. They mark the first successes in our strategy to establish the Van Dal brand in markets around the world.”

Until recently the Midlands store had concentrated on growing its business online, but the opening of the store in the Bullring Shopping Centre will put it alongside some of the UK’s largest brands.

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carry around different styles of shoes in their handbags for different occasions and provide a lightweight way of taking a range of shoes on holiday.

The shop will stock all of the brands Cloggs sells online including Uggs, Dr Martens, Fitflops, MBTs and Timberlands.

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It will also offer a pre-order service, next day delivery and touch screen terminals in the store to allow customers to view the website.

Nick Thomas, Cloggs.co.uk director, said: “The opening of this flagship store is a landmark moment for us.

“We've been able to showcase our selection of footwear brands in a retail environment, whereas we've always focused entirely on online sales before.”

The group has also appointed Pamela Clarke as the new head of finance and HR. Tony added: “I am confident that Pamela’s arrival will help continue our progression.

“In what are difficult trading conditions we have shown a willingness to invest in both people and new product technologies. There are clear signs that this approach is impacting positively on our bottom line which bodes well for our future plans.”

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News Laura Berry of Birmingham has been named as the winner of the Hush Puppies Shoeperstar competition.

Her shoe design will now go into production and be sold exclusively in high street retailer Schuh. Out On A Limb found out more.

Laura and her winning design

Laura wins with funky but practical design ART and textiles teacher Laura Berry, 36, is also mum to one-year-old Bonita, and spends her spare time working with local artists in the community, coordinating arts events for disadvantaged youths.

Her shoe design was inspired by her desire for funky but practical footwear that could comfortably take a working mum through the day, from the school run to evening drinks.

Laura said: “I don’t have any real experience in footwear design, my background is more in art and illustration, but I have always enjoyed designing clothes in my spare time.

“I have always loved shoes and had had some design ideas in my head for a while when I saw the competition – I just felt like it could work.

“I wanted to create a shoe that was comfortable but also flattering – hence the heel!

“I also wanted something versatile – as I am always rushing around and wanted the shoe to fit into that lifestyle.

“There are a lot of designs out there that look great but are very impractical, so my aim was to create

something different.”

Laura’s design was selected from over 750 entries and the judge’s decision was helped by more than 16,000 votes cast online by the public.

The expert panel described the shoe as an all-season style with vintage influences and a modern twist.

It was also designed with the option for leather, suede or canvas uppers in a variety of colourways.

Laura added: “I think the judges liked the fact that the shoes will be comfortable, and will provide something a bit different and fresh.

“The design has got versatility and so should be able to work for different people and different seasons.

“I can’t wait to see them in the shops and people walking around in them – I think that is when it will feel real.

“I would love to do more footwear design in the future and winning the competition has really inspired me and given me confidence.

“I also hope it will inspire others, because it shows that you don’t necessarily need a lot of expertise or experience if you are creative and passionate about design.”

Selecting winner was a tough task CHOOSING a Shoeperstars winner from the final five was a tough decision according to Hush Puppies’ marketing manager, Julie Bradley.

She said: “Selecting just one winner was very, very hard, as all the finalists had designs that were worthy of winning.

“What tipped the balance for Laura was that she met the brief completely – she produced a shoe that will fit in with the brand, that has comfort elements and that will take the Hush Puppies’ name to the next level of fashion.

“The design has a great 60s’ look that fits in with the original Hush Puppies styles from when the company was born in 1958 and, on top of that, everyone who has seen

the shoe, regardless of their age, has said what a funky design it is.

“We have already had a prototype shoe handmade from Laura’s drawings and she will now work with our designers to refine the last to make sure that all the elements of comfort and fit are absolutely right for the customers.

“We are also planning on working with Laura again in the future to develop an ankle boot and a full length boot from the same last, as we think the design has a lot of potential for future seasons.

“Finally, we are hoping to offer one or two of the other finalists placements within the company in recognition of the great designs they produced.”

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Pavoni footwear is a full leather article, including upper, lining and sole, made exclusively in Italy. The flat ballet style model is in grade one suede and comes in lime, orange and turquoise. The high fashion platform model is available in the same, plus croc leather red or white.

New-look show for Blackpool THE Blackpool Show is preparing to position itself as a key event in the trade show calendar after two of its leading contributors has joined forces to radically alter the show’s setup.

This year the show will see 16 companies, organised jointly by Lyndhurst Shoes and Jaybill, all gathering in the Imperial Hotel from January 16-18.

Conrad Dempsey, Jaybill director, said: “When Shaun from Lyndhurst and I first discussed this we could only see bringing the show together under one roof as a positive move

‘Footwear that defines your independent style’ HIGH quality innovative footwear for men and women that defines your independent style.

for our customers as well as ourselves.

“January is also a good time for buying too as it covers the end of autumn/winter buying and the start of the spring season which we think is ideal for independent retailers.”

Focused around three main themes the new J Shoes AW10 collection continues to build on its core strengths whilst encompassing exciting new product lines, colours and material mixes.

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Colours for women comprise rich vintage tones – bottle green, deep garnet, cognac, storm and industrial tones of black, wine, grey, oxblood and dark brown.

Design influences look to the idea of androgyny; the mixing between masculine and feminine whilst other

Whilst colours for men include elements of the above as well as pumpkin, minx and mushroom.

The Pitillos Spanish shoe company has been producing over two million pairs of shoes in La Rioja, northern Spain since 1981.

Over the past year the brand has decided to market the styles in the UK and has taken on Aubrey and David Woolfson to cover Ireland

and, for this season, spring 2010, Zoe and Bryan Willows to cover England and Wales.

The brand’s focus is on men’s and ladies’ leather comfort shoes, with a fashion element that appeals to all age groups.

To advertise in the next issue of OUT ON A LIMB contact Bev Green on 01226 734288 28

segments within the collection take on an industrial avant garde feel and a vintage story focuses quite highly too.

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Boutique ‘wonderful ambience’

ONE of the best examples of science driven design is the German brand Caprice, a brand that is renowned for its innovative comfort footwear technology, called "Walking on Air" that is patented throughout Europe.

Caprice has adapted the natural curve of the heel for fashionable all leather comfort shoes – ‘as if walking barefoot’ – and the flexible sole, insole and upper work together to provide a feeling of lightness.

Additional features include optimal moisture reduction during and after wear, insulation against cold and heat and cushioning providing up to 62 per cent less pressure than conventional shoes.

Also, up to 50 per cent more shock absorbency, due to the pneumatic chambers and stabilisers in the heel, which work to help reduce the pressure exerted during walking on the spine, discs and joints.

THE Boutique by Chic show which took place in October was a New York themed success.

Many new brands launched at the show including scarves, bags and wraps from Roshanara, hat brand Wigens, UK handbag and hat designer Jacqueline Headlam and handbags from Irregular Choice and Storm Bags.

New English brand Penelope and Parker appeared with their ladies’ laptop bags as well as Aditaf from Israel with their coloured handbags and Martina Caponi from Italy with their handbags. In addition, there were familiar brands such as Ciccia, Golunski, Eco Catt, Smith and Canova, Kontessa and Pasotti. Many of the exhibitors reported a very successful show and Cherylee Taylor of Smith and Canova said: “Boutique had a wonderful ambience and the show was an amazing fashion show for buyers to attend in wonderful surroundings”.

The next Boutique show is set to take place from 25 to 27 April 2010 and will follow a French theme.

Inspirationally…Ispo!

WHEN ispo opens its doors to the trade on 4 February 2010 it will truly doing so in style, celebrating it’s 40th anniversary.

That’s surely a testament to the fact that this superb window on our business world has been aging very successfully by more than matching market needs. If you have never been to ispo, or haven’t attended the show for a while, it’s vast.

Make no mistake. But getting straight to the point in business has been given every consideration, with the show divided into market sector ‘communities’ to make it easy for product sector focus.

Ispo’s nature is to trend spot whilst continuing to highlight what is of the moment.

The show embraces the desire for people to meet and exchange ideas and information, which is vital to ongoing business.

And never short of ideas, ispo itself continues to provide its on trend product showcasing alongside some truly inspirational forward thinking features to keep business buzzing.

Providing the chance to see all the latest smart kit in Wearable Technologies is just one such concept, now enhanced by a Textrends area for the latest on functionality in fabrics.

Ispovision, the unique visionary platform within ispo, has become an outstanding feature of the show with a focus on breakthrough design and edgy products that push the boundaries of sports fashion.

Alongside this community is sportstyle ispo, where traditional functionality meets fashion desirability, including designer led collaborations.Everything from apparel to accessories and footwear can be found in these vibrant halls of compelling objects of desire, as well as throughout the show in different specialist sectors.

As more retailers and distributors look towards sourcing their own products, so the introduction recently of Sports Source Europe alongside ispo has been a perfect practical addition.

Every space around this huge exhibition site has something of interest, from the many catwalk shows in all product sectors, to workshops, networking in the international retail lounge, or checking out the Brand New competition.

All that - and back to back social events to get to know international brands and retail colleagues.

Register online at www.ispo.com to take advantages of the discounts available for early booking of visitor tickets which include your public transport fares while in Munich.

All the latest information on exhibitors, events and other ispo opportunities is continually updated to help you plan your visit.

Opening hours ispo2010 7 – 10th February Sunday, 7th february 2010 Monday, 8th february 2010 Tuesday, 9th february 2010 Wednesday, 10th february 2010

9 am - 6 pm 9 am - 6 pm 9 am - 6 pm 9 am - 5 pm

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News

Group signs up for rainforest scheme THE Gucci Group, which includes fashion houses Yves Saint Laurent, Alexander McQueen, Stella McCartney and Balenciaga, has signed up to a new scheme to help protect Indonesia’s rainforest.

The Rainforest Action Network has announced that the group has joined a growing list of major companies who are pledging to change their paper policies.

All brands within the group will now eliminate all paper made from Indonesian forests and plantations and by controversial suppliers like Asia Pulp and Paper.

Mimma Viglezio, the Gucci Group executive VP for global communications, said: “Standing rainforests are not a luxury, they are a necessity if the world wants to stop climate change.

“Our actions are lowering our own

carbon footprint, but we hope that they will also raise awareness inside the fashion industry that it is possible for our industry to make a difference for rainforests and for the climate.”

With its new policy, the group has pledged to reduce the amount of paper it uses, eliminate fibre from high conservation value forests, and only to purchase recycled products or those certified by the Forest Stewardship Council by December 2010.

Lafcadio Cortesi, RAN’s forest campaign director, said: “The Gucci Group’s actions and commitments confirm its place as an industry leader.

Nike and Foot Locker have joined forces to launch an exclusive collection of mid-cut styles that are now available in stores nationwide. There are five styles for men and five for women, including the Air Force One, Vandal and Dunk designs – the new autumn/winter collection takes the basketball heritage of the 1980s and translates this into sneakers.

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“This move sets a bar for others in fashion and retail and demonstrates the foresight our society needs for our children and grandchildren to have standing rainforests and a stable climate.”

FOOTWEAR

diarydates ISPO Winter Neue Messe München, 7-10 Feb 10 The international trade fair for sports equipment and fashion celebrates its 69th show and, with the full exhibition space booked up, are expecting record attendances.

Pure Olympia London, 14-15 February 2010 (www.purewomenswear.co.uk) A showcase of over 800 directional womenswear brands, young creative labels, footwear and accessory collection.

Moda Footwear NEC Birmingham, 21-23 February 2010 (www.moda-uk.co.uk) Moda will include a seminar programme which will be free of charge to all visitors and exhibitors.

The Moda catwalk show will present an overview of the season’s trends, providing an insight into key looks.

GDS/GLS Messe Dusseldorf, Germany, 12-14 March 2010 (www.gds-online.com) Highlights will include high fashion labels from international brands and the children’s footwear marketplace. Other events will include fashion shows, trend presentations and trend vision.

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