Recruitment award win for homecare firm

A SCOTTISH homecare company has won a prestigious recruitment award, crediting its innovative approach to getting new care professionals on board and meeting the increasing demand.

Dubbed ‘the Oscars of the Scottish recruitment industry’, the s1jobs Recruitment Awards recognises all aspects of recruitment and retention across several sectors.

Seven Home Instead offices across Scotland collectively won ‘best in-house team’, triumphing over organisations including NFU Mutual and Barchester Healthcare.

Suhail Rehman, owner of seven Home Instead offices across Scotland, said: “The social care sector been in high demand over the past few years. As with so many businesses, your team is integral to its success and recruitment has been a priority for so many. We knew that to enhance our recruitment we had to be creative.

“Thankfully, it has performed incredibly well and we are so pleased that what we can offer our teams at Home Instead is so important to people looking for a job. We have attracted some enthusiastic care professionals to join our strong team, who care passionately about the support we provide to older people.

“We’re honoured to be win an s1jobs Recruitment

Awards, along with well-known organisation such as ScotRail. It’s a credit to our fabulous team, and I can’t wait to see what else they achieve over the coming years.”

The Covid-19 pandemic led to home care’s popularity increasing, which meant that there was an increased demand for more care professionals.

Home Instead rose to the challenge and launched a campaign encouraging people to consider working in care who haven’t previously, inspiring them to start a career and give so much to others.

The s1jobs Recruitment Awards was impressed by Home Instead’s recruitment campaign, which promoted care as a career route for people in other sectors, such as retail and hospitality, who want to try something new. Exploring new channels, such as TikTok, Home Instead showcased its job opportunities to more audiences.

While growing the recruitment team from three to seven, Home Instead saw a significant improvement in its recruitment and retention rates. Applications increased by 62 per cent, while employee turnover reduced to 35 per cent. The number of care professionals increased by a third, from 306 to 422 across the whole group of offices in Scotland.