Window Fashion Vision November/December 2015

WF-VISION.COM

11/12 15 IWCE 2016 SHOW PREVIEW

NEW FABRICS IN

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DESIGN AND TECHNOLOGY

11/12.15 Volume 36 / No. 6

Smart embroidery and other innovative window treatment products and trends, starting on page 42.

THIS ISSUE /IWCE SHOW PREVIEW THIS ISSUE 14

Five Important Tips For Pricing Your Services The q&a session you need to have with your clients.

By Maria Bayer

22 Make Your Own

Swag Patterns IWCE 2016 Sneak Peek

It’s easier than you think.

By Linda Tully

16

Prepare Now For Next Year’s Success January 1 is too late to make the decisions that will impact your entire business.

By Gail Doby

24

What’s Coming in Window Fashions IWCE 2016 Sneak Peek Design and color trends from Wilson Fabrics.

By Jessica Fitzgerald and Jennifer Donnelly

18 Why I Love IWCE (and 26 The Beauty of Client

You Should too) Collaborations

IWCE 2016 Sneak Peek

A new home encourages the Face-to-face conversations reinvention of a favorite look.

are a truly important part of

By Brandi Renee Day business.

By Scot Dietz 29 IWCE 2016 Show Program 20 Own Your Value 42 A Bit of Continental Style

IWCE 2016 Sneak Peek

New window treatment products

Stop underestimated what from the European shows.

your time and knowledge is

worth to your clients.

50 Rewarding Innovation

By Kimberley Seldon

The Blue Drop award winners

in window treatments and

wallcoverings from MoOD.

52

Visualizing Change Helping clients see in advance how design improves a room.

By Marina Klima Goldberg

56 UnderstandingWhat Is Precious

Elizabeth Leriche on desire and rarity for the design consumer.

62 Reconomy

The colors and patterns of a meaningful life, as prediced by Hilde Francq.

66 Origins

Color trends from MoOD.

EVERY ISSUE 6 Viewpoint: Recent highlights from our contributors’ Facebook pages.

8

Viewpoint: Our View President/CEO Grace McNamara

12 Viewpoint: Officially Obsessed

Laurie Medford on creating dimension.

72 What’s Next

On the cover: 4

| VISION

This high-rise dining room by Chicago stylist Kennan Abbo showcases Horizons Natural Woven Shades in Tranquility Timid White with the inset edge accent option. Custom draperies from the Horizons Soft Treatments collection complete the look.

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WF-VISION.COM Looking For Online Inspiration?

Check out these great Facebook pages from our regular contributors… and our own page as well!

Facebook.com/wfvisionmagazine

New product news, design ideas and more.

WINDOW FASHION VISION MAGAZINE President & CEO • Grace McNamara • grace@wf-vision.com Vice President/Circulation Director • Peggy Yung • peggy@wf-vision.com Editorial Director • Susan Schultz • susan@wf-vision.com Managing Editor • Lynn Thompson • lynnt349@gmail.com Shannon Flaherty • Education and Events Director • shannon@wf-vision.com WFCP Director & Trend Specialist • Deb Barrett • deb@wf-vision.com WFCP Workroom Certification Director • Jill Ragan Scully • jill@wf-vision.com Business Manager • Gabriela DesRochers • gaby@wf-vision.com Office Manager • Belinda Pasquale Hanson• belinda@wf-vision.com Megan Dummer • Special Events Coordinator • megan@wf-vision.com SALES Director, Sales & Marketing • Susanne Young • susanne@wf-vision.com CONTRIBUTORS IN THIS ISSUE Maria Bayer, Scot Dietz, Gail Doby, Jennifer Donnelly, Jessica Fitzgerald, Hilde Francq, Elizabeth Leriche, Laurie Medford, Kimberley Seldon

Facebook.com/Wilson-Fabrics-Pty-Ltd

Great rooms featuring Wilson’s many fabric lines.

FEATURED DESIGNERS & WORKROOMS Brandi Renee Day, Marina Klima Goldberg, Linda Tully SPECIAL THANKS TO Christine Lievens

Facebook.com/laurie.medford.9

Tips and advice from this workroom guru.

2015 EDITORIAL ADVISORY BOARD Donna Elle, Donna Elle Seaside Living John Fitzgerald, Comfortex Neil Gordon, Decorating with Fabric Joyce Holt Susette Kubiak, Drapery Connection Rory McNeil, TechStyles Window Covering Products Inc. Tom Perkowitz,Horizons Window Fashions Inc. Jane Shea, Blinds Unlimited SUBSCRIPTIONS 877-344-7406 • WFVision@pubservice.com

Facebook.com/3blindmiceusa

Fantastic window treatment information and videos.

We’re on Facebook twice! facebook.com/wfvisionmagazine and facebook.com/vision.iwce

Window Fashion Vision magazine makes every attempt to credit each person involved in the process of creating a window covering and will not be responsible for crediting any person whose name, company or participation did not surface during the informationgathering process. Crediting disputes between parties other than Vision magazine are solved at the discretion of those involved.

Keep up with all the IWCE 2016 Las Vegas tweets @IWCEVISION

Window Fashion Vision® (ISSN 0999-7777; USPS 708930) is published six times a year, by AIM Communications LLC, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110; Tel 651/330-0574; Fax 651/756-8141. Visit our website at www.wf-vision.com. Periodicals class postage paid at St. Paul, MN and additional offices. Postmaster: send address changes and subscription correspondence with mailing label to Window Fashion Vision, PO Box 15698 North Hollywood, CA 91615. Allow 60 days for address change. Subscription rates: $22/yr. U.S. and possessions; $29/yr. Canada; $90/yr. Foreign (includes airmail postage). Single copies/ back issues $6 each, except for special issues, which are individually priced. (Payment must accompany order.) Copyright ©2015 by AIM Communicaations LLC. Reproduction in whole or in part without written permission prohibited. Canadian Publications Agreement Number: #40036514. Canadian Return Address: Station A, PO Box 54, Windsor, ONT N9A 6J5

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•Deluxe Roller Clutch

•Cordless Roll-Up

•Safety Device

•Mono Wooden Venetian

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VIEWPOINT

Time for New Opportunities

’m sure that many of you are in the throes of working on holiday decorating projects—getting homes ready to welcome family and guests for annual traditions. As the holidays signal the end of the year, they also bring us into a new year with new opportunities and hopes for the future.

This issue is filled with inspiration and trends for the coming year.

I think my favorite is ‘Precious’, the trend theme from the September edition of Maison&Objet, which you’ll find on page 56 of this issue.

I like the focus on providing something unique to which others have no or very limited access.

Not only is this a trend, it’s the key to the future of success. The way to accomplish this is by thinking out of the box and making your customer's experience so wonderful that they become repeat lifetime customers and refer you to other potential clients.

8

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There are many ways to accomplish this and I invite you to discover quite a few by attending the IWCE in Las Vegas, January 19-21. It’s perfect timing for you to learn new strategies and skills and discover new suppliers that will help you offer that something unique!

This issue gives you a taste of the seminar topics and fantastic speakers teaching at IWCE this expo. We also have a lineup of the best and most interesting exhibitors presenting the latest technology and innovation. You definitely will find the tools you need to provide the best experience for your customers.

On a personal note, many of you know that I adopted my four daughters from Poland in 1993. Over the years I have provided an image of them in our last issue of the year, but as adults it’s become difficult to get them all together for a group photo! Here’s an update though: My oldest and young-

est live across the country, Paulina in Los Angeles, working for Toyota; and Ania in Tampa, traveling the world for Webjet and vowing never to return to the cold winters of Minnesota (except for the holidays). My middle daughters, Magda and Bogusia, are moms raising my five (yes, five!) adorable grandchildren.

I hope all of you have the pleasure of being with family and friends over the holidays and I wish you a Merry Christmas, happy holidays and a successful New Year! V

Grace McNamara President and CEO

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Window Fashion Vision

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13. Publication Title

14. Issue Date for Circulation Data Below

Window Fashion Vision

September/October 2015

15. Extent and Nature of Circulation

Average No. Copies No. Copies of Single Each Issue During Issue Published Preceding 12 Months Nearest to Filing Date

18,607

a. Total Number of Copies (Net press run) Outside County Paid/Requested Mail Subscriptions stated on PS Form 3541.

(Include direct written request from recipient, telemarketing, and Internet (1) requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.) b. Legitimate Paid and/or In-County Paid/Requested Mail Subscriptions stated on PS Form 3541.

Requested (Include direct written request from recipient, telemarketing, and Internet Distribution (2) requests from recipient, paid subscriptions including nominal rate subscriptions, (By mail employer requests, advertiser’s proof copies, and exchange copies.) and outside Sales Through Dealers and Carriers, Street Vendors, Counter the mail) (3) Sales, and Other Paid or Requested Distribution Outside USPS® (4)

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(1)

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Outside County Nonrequested Copies Stated on PS Form 3541 (include sample copies, requests over 3 years old, requests induced by a premium, bulk sales and requests including association requests, names obtained from business directories, lists, and other sources) In-County Nonrequested Copies Stated on PS Form 3541 (include sample copies, requests over 3 years old, requests induced by a premium, bulk sales and requests including association requests, names obtained from business directories, lists, and other sources)

18,709

11,559

10,408

0

0

128

76

183

87

11,871

10,571

5,581

7,509

0

0

Nonrequested Copies Distributed Through the USPS by Other Classes of Mail (e.g., First-Class Mail, nonrequestor copies mailed in excess of 10% limit mailed at Standard Mail ® or Package Services rates) Nonrequested Copies Distributed Outside the Mail (Include pickup stands, trade shows, showrooms, and other sources)

e.

Total Nonrequested Distribution [Sum of 15d (1), (2), (3) and (4)]

f.

Total Distribution (Sum of 15c and e)

g.

Copies not Distributed (See Instructions to Publishers #4, (page #3))

h.

Total (Sum of 15f and g)

i.

Percent Paid and/or Requested Circulation (15c divided by 15f times 100)

470

70

6,051

7,579

17,922

18,150

685

559

18,607

18,709

66.2%

58.2%

* If you are claiming electronic copies, go to line 16 on page 3. If you are not claiming electronic copies, skip to line 17 on page 3.

Statement of Ownership, Management, and Circulation (Requester Publications Only) 16. Electronic Copy Circulation

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a. Requested and Paid Electronic Copies b. Total Requested and Paid Print Copies (Line 15c) + Requested/Paid Electronic Copies (Line 16a) c. Total Requested Copy Distribution (Line 15f) + Requested/Paid Electronic Copies (Line 16a) d. Percent PaidJuly and/or Requested (Both Print & Electronic Copies) PS Form 3526-R, 2014 (Page 2 Circulation of 4) (16b divided by 16c Í 100) I certify that 50% of all my distributed copies (electronic and print) are legitimate requests or paid copies.

17. Publication of Statement of Ownership for a Requester Publication is required and will be printed in the issue of this publication.

18. Signature and Title of Editor, Publisher, Business Manager, or Owner

November/December 2015 Date

9/28/15 I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties).

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VIEWPOINT

Laurie Medford on creating dimension

Officially Obsessed With I love the transformation of one-dimensional fabric into the luxurious folds and draping of window treatments, wall treatments, pillows and upholstery. I spend hours thinking up ways to pleat, gather, stitch and structure fabric into different shapes, and it’s such a habit with me that I see possibilities everywhere I look—in architecture, in gardening, in flooring and more! While I understand there’s always a time and a place for classic three-finger pinch pleats, or traditional button tufting, I also know those of you who are as addicted to textiles as I am are always on the lookout for something new. So here are just a few of my inspiration photos—come see me in Las Vegas at IWCE 2016 to get the first look at what these images helped me create! V

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Laurie Medford At IWCE 2016

OPPOSITE PAGE, CLOCKWISE FROM TOP RIGHT: Parquet wood flooring featuring a woven effect higlighted by the use of different stains. A proposed modular façade for an apartment building in India that will allow residents to customise the appearance of the building with hanging gardens and balcony details. A modern zen garden by Shigemori Mirei, where the grid of moss and gravel references the patchwork of Japanese rice fields.

THIS PAGE: This matrix garden by Dorling Kindersley Limited was featured on HGTV. In it lettuces and other vegetables are planted in individual boxes. Fitted lids, which also add interest to the girdded wall, provide stepping-stone pathways across the garden.

A Preferred Provider of

Laurie Medford owned and operated an award-winning design and fabrication company for more than 20 years before joining Rowley Company as the customer engagement manager in 2008. She brings her wealth of experience to IWCE 2016 with a series of seminars that address a variety of creative design and fabrication ideas including “The Latest Look in Pleated Draperies” on Tuesday, January 19, “Upholstering Walls With Geometric Shapes” on Wednesday, January 20, and, with Deb Barrett, a super-session titled “A Guide to HighStyle Window Fashions”. Find out more at IWCE-Vision.com.

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215.455.2266 • www.worldwidewf.com WF-VISION.COM | NOV/DEC 15 | 13

VIEWPOINT

Knowledge is power

Five Important Tips For Your Services

by Maria Bayer

s 2015 winds down and you reflect on your fee structure for 2016 clients, you may want to consider a few things. But don’t worry; if determining how to price your services makes your head spin, then you’ll love what I’m about to share with you.

You’ve undoubtedly heard the standard process for setting your pricing: Calculate your cost of doing business; decide what you want to make; know what and how your competition is charging and understand the market conditions.

It’s definitely good, albeit conventional advice. I’d argue that the first two points are critical; but that the last two are (very) optional, and even sometimes misleading. In fact, using what other designers are charging and market conditions to set your fees may cause you to undervalue yourself, netting you a lot less money than you deserve. My recommendation is to have the first two points clearly set and then put these other strategies into action.

Know the Who Pricing is as much art as it is science. The first thing you need to do is to determine who you’re serving.

In other words, who is your ideal or dream client? Once you’ve determined that, everything else flows from there. Otherwise, you’re pricing to serve the clientele you don’t want.

When you know who you want to serve, then make it your business to 14

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find out as much as you can about them. While many people focus on demographic details (age, gender, location), it’s far more important to know the psychographic details such as personality types, values, opinions, interests, attitudes and lifestyles.

Know the What and the Why The reason why knowing those details are important is that they completely shape what your clients care about most. And knowing what your clients care about—what they value and why they value it—is key to winning clients. This knowledge will also help you determine how much they’ll be willing to pay for services like yours.

Keep in mind that I’m not necessarily advocating that you price your services to attract the most premium clients. You may choose to serve a more basic client, a mid-level client, or an affluent client. Each has its place and can be extremely profitable.

Think about the difference between Walmart, Target and Neiman Marcus’ clients. The key is knowing your ideal client. Then you can structure your services and fees with them in mind.

Don’t Project One of the biggest mistakes I see people make when setting their prices is projecting their beliefs about what is ‘expensive’ to their clients. If you have ever stated your fees, only to add, “but…” at the end of the sentence, or given discounts or payment terms you normally wouldn’t, stop that! You’re losing money.

Remember that what is expensive to you may not be expensive to someone else. So why project those feelings when your client may be very happy to pay your fees? Besides, if you know that whats and whys of your ideal client, you’ll know that you’re not too expensive for them.

The Trump Factor Confidence is the game-changer. If you’ve done everything we talked about but don’t deliver your prices with confidence, you won’t win the clients or make nearly as much as you deserve to make. Conversely, I’ve seen people who ooze confidence win high-paying clients, simply because they believe so strongly in what they deliver.

Remember this: Confidence = Clients.

And if you do all of the above, you’ll stack the odds in your favor to win clients you love and make a lot more money. V

Maria Bayer, the Authentic Sales Coach for Design Success University, teaches interior designers how to win ideal clients quickly and make more money without being “salesy.” If you enjoyed this article, I invite you to register for my free online training series where you’ll learn more savvy strategies to win clients you love: bit.ly/Designer_Sales_Tips

D ECOR ATIV E DRAPE RY HARDWA RE NEW TRAVERSE OPTIONS | 800.763.1348 fAbRICuT.COm

VIEWPOINT

January 1st is too late to plan

Prepare Now For Next Year’s

by Gail Doby, ASID

t’s time to prepare for next year’s success. Why so early?

Because if you wait until you return from the holidays to start your planning, you will be at least two months behind on creating results.

Let’s go through a quick checklist of what you need to consider when planning for the year: 1. What results are you most pleased about this year?

2. What were the biggest challenges you experienced this year?

3. Have any of the challenges happened more than once? If so, ask yourself why the challenges occurred and come up with a plan to prevent the reoccurrence in the future.

4. Do you have a marketing plan?

If not, you’re not alone. According to our most recent Interior Design Fee & Salary Survey, few designers actually have a marketing plan. Guess what —if you don’t have a plan, how do you know where you are going and how to get there?

Waiting for the phone to ring isn’t a very effective strategy for getting new clients. Setting goals and assigning tasks to your team (or to yourself if you work alone) is crucial to your 16

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success. Do you know which methods work best for acquiring new IDEAL clients? If not, it is time to do some serious thinking and planning.

9. Decide what results you want next year and determine the top three activities that will help you achieve those goals.

The most financially successful interior designers have a marketing plan and they work it consistently. You should be allocating at least 2 – 2 ½ hours per day to marketing. You can outsource or delegate tasks, instead of personally doing all marketing activities, but as the owner of the business, your number one responsibility is generating revenue. To get started, you need to assign a dollar amount to the marketing budget.

10. D ecide on rewards if you achieve your goals. Plan for next year and pop the cork on New Year’s Eve knowing that you’re totally prepared to achieve amazing success next year! V

5. Decide what you want to earn next year in salary, draws, bonuses and perks. Budget for an increase of at least 10% over this year.

6. Decide what you want to earn in net profit for your business. I recommend between 25—30%. And keep in mind, tour taxes are paid out of the net profit.

7. Look at this year’s spending and decide if you can cut your budget on non-essential items.

8. If you know the answers to the budget items in 4—7, then you can create a budget for your business.

The goal is to spend at least 25 – 30% less in marketing than you bring in for sales.

Gail Doby, ASID, is the co-founder of Design Success University (DSU), whose mission is to help you earn six figures doing what you love. Visit the new coaching and consulting website, GailDoby.com, to find out how you can grow your income and learn to be the CEO of your business.

DSU just launched the new Business Assessment tool on its website. Click on the link in the upper left corner of the site and you’ll get instant answers to common problems mentioned in the annual DSU survey. DSU also offers free webinars on business fundamentals, as well as ongoing coaching for more in-depth assistance.

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VIEWPOINT

Make the connections to build your business

Why I Love You Should too)

(and

by Scot Dietz

have been attending the International Window Covering Expo (IWCE) for more 12 years now. Our team from 3 Blind Mice Window Coverings, Inc. did miss one year due to a scheduling conflict, but normally we’d never skip this event.

When we first started going to IWCE in 2003, we were students of the industry.

We attended every class we possibly could and when we were not attending classes, we were on the showroom floor talking to the vendors and attendees trying to learn even more. There was no time to waste!

how to run your business, and how to improve your fabrication skills, to name just a few.

Reason Two: If you are a vendor, why would you miss exhibiting at this show? As business owners we often throw darts at the dart board hoping to hit a bulls-eye and sometimes we do, but how often does that really happen?

A recent speaker at Vistage (an international organization for CEOs) said that business owners are probA team from 3 Blind Mice attended the 2015 IWCE show in Las Vegas, ably headed in the right posting video reports about their discoveries, interviewing speakers and exhibitors and, in general, gathering information and sharing knowledge direction 20% of the time, throughout the entire event. From left, Roger Tower, Andrew Rowland, but have to sell it 100% of Julie Baumchen, Grace McNamara, IWCE show producer; O’D McKewan, 3 Blind Mice motorization specialist; and Scot Dietz, the “head cheese” of the time to staff. So my 3 Blind Mice. question to all you vendors Once we learned of vendorout there is what if you are sponsored events after the show hours, Reason One: missing that one attendee that will we began attending those as well, and make the difference in the growth There is so much classroom ineach one we have attended was amazof your company? Now that IWCE struction on how to manage, market ing. Some of our most memorable is partnered with the International and move your business to the next experiences were with Vertilux, Phifer, Builders’ Show and the Kitchen + level. Even if you have been in the Qmotion and Somfy at their official Bath Industry Show, you have a whole industry for 30+ years you would be after-hours events. We made many new pool of potential new customers. silly not to learn from the people great connections from our time spent who are shaping the industry today. talking, eating and indulging in libaAll business owners need to be willThe minute you stop learning, intions with some of our closest friends ing to consider new options and new novating and exercising those brain in the industry. Did I mention we love muscles is the minute your business markets. As window treatment profeswhat we do! sionals, we always need to ask who starts dying. could we serve tomorrow that we are Now that we have the background not serving today? Just think about When was the last time you attended laid out, let’s get into specific reasons the fact that in 1998, Google was opera class? This year there are amazing why you should not miss IWCE 2016. ating out of a garage. classes on motorization, marketing, 18

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Reason Three: IWCE allows you to see what is new out there and to position your company ahead of your competitors. There are hundreds of vendors and manufacturers out there that make excellent, high-quality product, but have a tough time getting it to market. What’s the best way to reach out to business owners that need and want that product and to filter those leads to who are the ultimate leads.

Some of you may know the quote, “It’s all about the good leads!” from ‘Glengarry Glenn Ross’. Most of these companies have websites that collect leads, but they don’t always have the best partners to give them to. That is why YOU need to attend the show.

I will give you a perfect example.

Qmotion was a new up-and-coming motorization company with a high

quality unique product when we first met with them five years ago. We formed a partnership with them and have since sold many $10,000+ jobs from the referrals they send us.

Reason Four: The show allows you to connect with old friends and make new ones. Attending the show gets you away from your daily grind. When you have your head down in the trenches each and every day, you will NEVER see what lies ahead.

Plus it allows you to take a break—we all need to refresh our batteries. As important as business is, it’s equally important to have fun at the show.

Each time we attend we always find something fun to do in the city. Last time in Vegas we went to Zappos which is headquartered a 15-minute drive from the convention. Want to see

how a company is doing it right? Zappos had it figured out.

I could go on and on about this, but the bottom line is—book your space for a booth if you are a vendor and book your tickets now if you are an attendee and we look forward to seeing you in January 2016 in Vegas! V Scot Dietz is the head cheese and CEO of 3 Blind Mice Window Coverings, Inc. He founded the company in 2003 with the goal of building a company that would establish itself as one of the market leaders in the window covering industry and led his company from a small, self-funded start up, to a multi-million dollar firm.

WF-VISION.COM | NOV/DEC 15 | 19

IWCE 2016 SNEAK PEEK

The formula for success

Own Your

by Kimberley Seldon

nterior design looks easy? HA! As design professionals we’ve spent hours waiting in vain for a repairman to arrive or trying to reach a live customer service rep to address an issue with a damaged product. We deal with such stresses daily so the client doesn’t have to.

The work design and decorating professionals do is not only complex, it’s fraught with challenges. Don't believe me? Check out the steps for producing a custom pillow: 1. Select fabric(s)—chenille, velvet, cotton, patterned, plain, red, blue?

2. Select trim(s)—self-pipe, rope, braid, bullion, tassel, rosette?

3. Determine size—18" square, 24" x 18" rectangle, 16" bolster?

4. Choose filling—100% down, polyester, poly/cotton blend, density?

5. Choose edge detail—knife, box, Turkish, tasselled, beribboned?

6. Create purchase orders for fabrics, trims, forms and pillow maker.

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7. Order CFAs (cutting for approval) to ensure ordered fabric looks like the sample. Ninety per cent of the time, it’s accurate; however, in approximately 10 percent of cases, it’s the wrong fabric color. Why? Because the fabric company had the wrong number written on the sample, or the firm discontinued the fabric, or the dye didn't turn out exact.

8. R eceive fabrics, trims and forms– check all are accurate.

9. Send all items and detailed instructions to pillow maker.

10. R eview finished pillows to ensure they are made to specifications.

11. Ship pillows to client’s home.

12. Receive pillows on location and present to client for approval.

These are the steps for producing one single pillow—it’s filled with potentials for mistakes, misunderstandings and more, yet everyday we deal with much more complicated projects than a single pillow.

And yet, when was the last time you acknowledged how awesome you are? Or recognized how much expertise you’ve acquired since you started in this business? As a design professional, there is tremendous responsibility associated with your work—and

it's time to own your value. The work you do matters and it deserves appropriate compensation. But defining that precisely, determining your appropriate compensation, can be a complicated task.

That’s why we’re going to talk money when I come to the IWCE 2016 on Wednesday, January 20.

I want to share with you what I’ve learned in over 20 years of working with clients in the mid- to high-end range of both residential and commercial design. For instance, I know that whether I’m creating a single pillow or designing a house from top to bottom I must have systems to rely on or I cannot do my job effectively. I also know that I cannot afford to be a bank to my clients, so I need foolproof systems for logging, invoicing and collecting funds.

80% Business + 20% Creativity = Success

Here’s what you’ll learn: • How to dramatically improve client satisfaction.

• That an effective contract transforms your business and your life.

• How to initiate a project officially, effectively and efficiently.

• The power to turn the humble sole proprietor to a corporate “we”.

• How to immediately eliminate cash flow problems.

• How the retainer offers a payment guarantee—no more chasing clients for money.

• How to immediately increase profits.

• What your peers are charging for their services.

What you won’t hear at my seminar—theory. There’s enough of that out there already. Let’s talk—one design pro to another—about what it really takes to get the job done right and be a success in this industry. I know you work hard. Let’s make sure you are also reaping the benefits of business ownership. V

Kimberley Seldon At IWCE 2016 Kimberley Seldon runs an award winning design/build studio with offices in Toronto and Los Angeles. She is also the host of HGTV’s “Design for Living” and the author of Business of Design, Part 1 and Part 2. Business of Design has an online learning platform where interior design professionals can find CEU credits and expert knowledge. In her keynote presentation on Wednesday, January 20, “More Money, More Problems”, Seldon will focus on how to build income, revenue and profits through effective systems. Find out more at IWCE-Vision.com.

200 Forsyth Hall Drive, Suite E Charlotte, NC 28273 800-798-2291 888-399-0158 (fax) sales@a-ventures.net a-ventures.net

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Ultra Clear Plus™ Shutter Manufacturing Equipment Reinforced Stiles and Rails WF-VISION.COM | NOV/DEC 15 | 21

IWCE 2016 SNEAK PEEK

Make Your Own Swag It’s not as hard as you think

by Linda Tully

have taken many swag making seminars and researched many swag template products on the market during my years in workroom development.

All the classes and methods taught were extremely helpful and useful.

However, I have discovered that I’m the type of person who likes to cook without a recipe, which means that I

would rather figure it out as I go with a pinch of this and a scoop of that.

Next, I’ll demonstrate how your first draft pattern can be manipulated into many different sized-swags

So, after years of being faced with work orders that needed custom swag patterns, I finally put down the calculator and started manipulating large scraps of lining until I had a swag configured to the size and shape I needed. The more I practiced this method, the more I trusted my ability to create any custom pattern needed for those oversized, asymmetrical and awkward swags.

Of course, this method also works very well for the traditional and basic swags that come in many sizes. My method is very similar to a fashion designer draping a gown on a mannequin—you see how the fabric falls, how small manipulations change the overall effect and other adjustments can be made before you commit to the next step.

Creating your own swag patterns can be faster, easier and produce more accurate results than working from templates.

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My basic steps, which I’ll share in more detail in class, are to quickly cut a piece of scrap fabric into a first draft pattern to get the draping started. There are some key methods of handling the fabric that facilitate getting the fabric to fall into place, which I’ll demonstate. If you like to have the pleat points cut into the pattern, that step can be done after the swag is draped to the exact size desired and at this point you have your final pattern!

These three swags were all created from the same pattern. The first is 38" x 17", the second is 29" x 20" and the third is 46" x 15.5"

as well as how to alter your pattern or to create an open top.

I’ll also show how to create asymmetrical swags using homemade tools/props to create the extra height needed on one side. We’ll also cover flat pattern drafting for all those custom treatments that require a custom pattern.

Linda Tully At IWCE 2016

Drafting your own patterns from draped samples will help improve your design and technical skills, encouraging you to “play” with fabrics to get the best results.

Complete with handouts, the sessions will have you ready to try your hand at making your own swag patterns. Anyone can excel at pattern making. If you own a workroom or work in one you already have the skills needed—trust me. I’m very excited to share this process with you at IWCE. It may look intimidating, but like anything else, practice makes perfect! V

Linda Tully established her custom drapery workroom in 2000. A previous 2011 and 2012 winner in both the Envision Design and Ingenuity Workroom categories, Tully has run workroom businesses in Arizona, California, Florida and Missouri, where she is currently located. She will be presenting several classes at IWCE 2016 including “Draping and Drafting Patterns for Top Treatments” and “Workroom Tips and Tricks” Find out more at IWCE-Vision.com.

How many QUALIFIED leads do you get in a week?

If your answer is less than 100, you need a NEW strategy!

Exhibit at IWCE ‘16

Where we qualify and bring the leads to you!

THREE Powerful and Productive Days January 19-21, 2016 Las Vegas, NV

Book your booth today!

Susanne Young 651.315.7683 susanne@wf-vision.com

Grace McNamara 651.756.8834 grace@wf-vision.com

WF-VISION.COM | NOV/DEC 15 | 23

IWCE 2016 SNEAK PEEK

Sneak peek at 2016 trends at IWCE

What’s in Window Fashions

by Jessica Fitzgerald and Jennifer Donnelly

indow treatments are often the last thing customers think of when renovating or building. But when their attention finally turns to our product category, they are subject to the influences of interior fashion design, furniture, paint and also external trends and functional requirements like solar characteristics.

Therefore it is critical that we take a holistic view and keep complete home trends in mind when researching and developing fabrics.

At Wilson Fabrics, we are always looking to be innovative and fashion conscious, integrating the following components:

• Fashion trends and developments • Color trends • Yarns • Weaving design • Dyeing techniques • Fabric finishing chemistry • Coating principles • Technological advances and changes • Sustainability • Environmental Principles It is an extremely thorough and everevolving process. We take inspiration from multiple sources such as global trend sites, design blogs, trade shows, magazines and life in general.

We look at what is out there in other product categories that we can carry

across into our fabrics for draperies and shades. Of course, we also take inspiration from nature itself as this is what you see when you look out a window! So many natural elements can be easily transferred into a window treatment.

Trends For Today’s Market With technological advances, geographical location is no longer a limitation in the speed of trend influences and uptake. It used to take a few seasons for European trends to filter through to the rest of the globe.

But now, we are seeing the uptake of European trends the very next season and evolving into “global” trends. This

An example of a mood boards created by Wilson Fabrics to assist in the design and development of their fabrics.

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not only applies to all of us in the industry, but also consumers in general as they now have access to global trends and are extremely informed when it comes to home interior designs.

This is why it is so important to ensure this is an ever evolving creative process in product development and that we have fantastic fabrics to offer the window furnishings industry.

For roller shades, we are seeing the continuation of grey tones being incorporated into the neutral color palette. Neutrals are no longer red or yellow based they have become less saturated and simplified.

With regard to textures for roller shades, we continue to see the inclusion of natural textures and a paired back aesthetic, with customers asking for subtle textures for their shade fabrics. In drapery however we have gone for a bolder look, recoloring our top ranges with brighter, more fashion forward colors. Dominant shades such as blues and greens are becoming more and more popular and with our latest recolors we have definitely delivered this to our customers.

The coordination in window categories such as roller shades, blackout curtains and sheer curtains is becoming more important and we are seeing a distinct trend in the arrangement of window treatments that also affect the use of color and weave in fabrics.

As Interpreted by Wilson Fabrics We have several new fabrics coming out in 2016 that we are extremely excited about.

We have a mix of new weave designs and textures and some exciting color work coming through that we can’t wait to showcase at IWCE in January.

As part of their development process, the Wilson Fabrics team always takes paint color directions into consideration for fabric color selection.

In addition to new ranges, we have also taken a fresh and unique look into our existing fabric ranges. We have rejuvenated some of our existing best-selling ranges with an injection of color to keep them relevant with current and near future trends.

We will be running through new weave designs and colors at the upcoming IWCE show in Vegas. We look forward to sharing our knowledge of the color and fabric trends we are seeing, as well as window treatment trends. V

WIlson FabRICS At IWCE 2016 Jessica Fitzgerald, left, product manager, and Jennifer Donnelly, marketing manager at Wilson Fabrics will be presenting the seminar “2016 Color & Design Trends in Fabric� on Tuesday, January 19, 2016. Find out more at IWCE-Vision.com.

WF-VISION.COM | NOV/DEC 15 | 25

INSPIRATION

The Beauty of Client Working with a familiar client in new surroundings

by Brandi Renee Day

t’s funny how things work. Earlier this year, the team at Brandi Renee Designs was awarded Workroom of the Year at IWCE 2015. While still in Las Vegas, we were busy planning on how to capitalize on this news as we reached out to both past and potential clients. So it was very a pleasant surprise when, soon after returning to work, one of our long time clients contacted us to let us know she was moving and required our assistance with her new townhome. But these new project wouldn’t be starting from scratch, as she had some favorite elements from her current home that she was determined to include in the new space.

Starting Over The first challenge in the new home was how to use the stunning canopy and bed we had originally designed in her new master bedroom, whichhas sloped ceilings. The client loved the canopy and although she admitted it could not work in the new room configuration, she refused to give up on the design.

After some brainstorming, we came up with a day bed and a trundle for her guest room, which was treated with the reconfigured canopy and bedspread from the previous master bedroom.

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The guest room, opposite page and above, in a client’s new townhouse, reusing designs previously made for the former home’s master bedroom.

Our next project was her formal dining room, which started out as a basic white box. But, while this client may be a CPA by trade, she has an amazing design sensibility. She knows her style, loves details, and says there is no such thing as design being ‘over the top’ or ‘too much’. She enjoys treating spaces as ‘mini vignettes’ and is always looking for special details that will surprise and delight her friends and family.

The dining room ended up having some unique features we have never done before. First, the client had the walls faux textured and painted by a local artist. We then created halfround bolster-style padded coverings for the edge of each archway opening.

Each padded cover was trimmed in cording and the bottom of each was arrayed with a ballgown-like bottom edge, rhinestone trim at the top and topped off with a beautiful brooch.

For the single window in the dining room, we settled on a stunning antiqued mirror cornice and a gorgeous, multi-layered drapery treatment that ties in some of the details from the upholstered archways.

Before (left) and after of the the dining room in the client’s new townhouse. The upholstered details can be seen at the far left and the far right. The antiqued mirror cornice with its gilded scroll detail fits in perfectly with the gleaming metallic walls.

WF-VISION.COM | NOV/DEC 15 | 27

Next we tackled the 25-foot high set of windows in the adjacent family room, opting for a simple, classic pinch-pleat panels over a patterned sheer in order to not overwhelm the space.

Plans for the Future To be honest, we were so pleased with this work that we were planning on entering the Envision and Ingenuity competitions again, but we were instead honored to be asked to judge the Ingenuity competition. And personally, I can’t wait to be part of the ceremony from ‘the other side’ and help to cheer on all the competitiors. Entering (and winning of course) has been a tremendous boost to my business and I’m looking forward to being one of the first to shake the hand of the 2016 Workroom of the Year!

I’m also excited to once again walk the show floor to discover the newest, most innovative products for the industry. I firmly believe that our ability to present our clients with the latest fabrics, hardware and trims is critical to our success and tied to our participation at IWCE. We stay on the cutting edge of knowledge and products by attending the seminars, talking with vendors and peers and, of course, entering the competition.

It’s going to be a great year. I’ll see you all in Las Vegas to help kick off 2016! V

Brandi Renee Day owns Brandi Renee Designs, a full service window treatment design and workroom company based in the Dallas/Fort Worth area. The firm won not only Workroom of the Year in 2015, but also two first place awards in the Ingenuity competition and one in the Envision competition. Day served as a judge for the 2016 Ingenuity competition and will be present in Las Vegas to help present this year’s award.

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Your Business. Your Future.

Your Expo.

January 19-21, 2016 | Las Vegas Convention Center

SUPPORTED

BY WFCP

Earn up to 1.3 CEU Credits and 19 WFCP Credits in 3 Days

SPONSORED BY

welcome to the

International Window Coverings Expo!

Join us in Las Vegas before we move the Expo to the East Coast! Take advantage of all that Vegas and IWCE have to offer the serious window covering professional.

New products, design and business building seminars, hands on motorization workshops, just to start.

We’re excited to have our celebrated keynote speaker, Kimberley Seldon, talking about More Money, More Profits, where she reveals her Top Strategies for plugging the gaps in profitability and increasing job and customer satisfaction through a unique 15 Step Project Management Plan. A dynamic and engaging crowd pleaser, Kimberley’s no-nonsense approach leaves the audience “fired up” and armed with specific techniques to transform lackluster profitability within the first month of implementation. Kimberley will join our roster of cutting edge speakers to boost your expertise on a variety of important topics for the window covering professional.

In addition to educational sessions, you’ll find the most innovative new products on the show floor – differentiate yourself from your competition by offering the latest products that you can price for profit. This year several of our exhibitors have contributed their most advanced products for the New American Home Project – a must see for all home and design professionals. Be sure to add time in your schedule to take the complimentary shuttles to this magnificent home in nearby Henderson, NV.

>>>>>> You’ll also have the opportunity to see what is new and exciting in Kitchen & Bath and the Construction world at the KBIS and IBS shows – remember, one badge gets you into all the shows during Design and Construction Week.

Finally, not to be missed are the event’s keynote speaker, Jay Leno and closing concert with Hall & Oates.

After all, it is Vegas and Vegas is the best place to mix business with FUN! Enjoy the show!

register Now!

Registration Desk Hours Monday, January 18, 2016: 12pm – 5pm Tuesday, January 19, 2016: 8am – 5pm Wednesday, January 20, 2016: 8am – 5pm Thursday, January 21, 2016: 8am – 4pm

Show Floor • Industry’s largest international trade event • Over 60,000 net s.f. of exhibit space • Over 100 window coverings related exhibitors from over 10 countries • Hours: Tuesday, Wednesday, and Thursday 9am – 5pm

Conference Seminars • Showcases some of our industry’s most accomplished experts as they share their individual and collective insights and knowledge • The only opportunity of this caliber offered throughout our window covering industry.

• Come prepared to learn, collaborate, to be inspired!

• Hours: Tuesday, January 19, 2016 9am – 4:30pm; Wednesday, January 20, 2016: 9am – 4:30 pm; Thursday, January 21, 2016: 9am – 12pm

Las Vegas Convention Center, Hall S1 & S2, 3150 Paradise Rd., Las Vegas, NV 89109 702-892-0711 | www.iwce-vision.com

Tuesday 19 and Thursday 21 7:00−9:30am

TOUR / The New American Home 2016 – Premium Green Features Tour Location: Central Concourse - Bus Loading Zone Outside The New American Home isn’t just about the cutting-edge design ideas and products that you can see—when you delve past the surface, you’ll find there’s more than meets the eye. High performance and green building tactics and styles are a mainstream part of the home building process these days, and the New American Home showcases this trend. Get a behind-the-scenes peek at the construction and certification processes when you speak to the builder, architect and energy consultant. Hear about the various performance ratings and the lot design as well as features contributing to resource, energy and water efficiency and indoor environmental quality. Also included in this premium tour is a copy of the latest ICC 700 National Green Building Standard (a $35 value) and a voucher for the soon-to-be-released electronic version of the 2015 ICC 700 National Green Building Standard.

How to Participate: Tickets are required for this event. The cost is $35 per ticket. Purchase on-site at the Special Events Ticket counter at IBS Registration, South Building, Level 2, Exhibit Hall S3.

window coverings Complete the Home Don’t miss the excitement and vibe at IWCE 2016 in Las Vegas! IWCE’s new location with KBIS will highlight window coverings as an important part of finishing home design. Co-locating with the International Builder’s Show and the Kitchen and Bath Show gives our industry the visibility and potential to capture the attention of the home and construction trade market. Once again, you have the opportunity to visit the shows participating in Design and Construction Week including: International Window Coverings Expo

Kitchen & Bath Industry Show

International Builders Show

The International Surface Event

In addition, our exhibitors will be showcasing their cutting edge products in the New American Home, an annual highlight developed by the National Association of Home Builders. Check out what Coulisse, Somfy and Vertilux are showcasing!

This will be our last year in Las Vegas as we move the show to the East Coast in 2017.

Take advantage of all Las Vegas has to offer!

FOUR SHOWS for ONE BADGE! Design & Construction Week brings together the International Window Coverings Expo, International Surfaces Show, along with the Kitchen & Bath Industry’s main event and the International Builders Show. Nothing compares to this combined venue for bringing you the resources you need for current and future design projects.

Design and Construction Week Design and Construction Week is brimming with the freshest designs, products and technology – plus CEU Seminars and special events!

Make sure to take advantage of the discounted rates for Early Exhibit Hall Registration.

Outdoor Pavilion Outdoor kitchen and living spaces are one of the hottest trends in the housing industry today, as homeowners look to bring all of the comforts of indoor living to the outdoors. Visit the NEW Outdoor Living Pavilion located in KBIS NEXT (South Hall) to source the latest outdoor products being launched into the marketplace.

tuesday January 19, 2016 8:00−9:45

OPENING CEREMONY / Keynote Speaker Jay Leno Location: Paradise Event Center Open to all registered attendees. Doors open at 7:00 AM. Limited general seating is available on a first-come, first-served basis.

1TU - S 9:00−12:00

SUPER SESSION / A Guide to High Style Window Fashions: From Custom to Haute Couture Deb Barrett, WFCP Certification Director; Susan Schultz, Editor, Window Fashion Vision Magazine; Laurie Medford, Industry Expert, GCWA, WCAA, WFCP, IDS A retrospective tracing the evolution of 20th century fashion started this collaboration; it spurred a brainstorming session and from that session came this seminar. The decorative arts and fashion have always been on parallel and collaborative paths. Today’s trend of one-of a-kind customization is bringing fashion, interior designers and artisans alike back to their archives and past for inspiration. In this seminar, we’ll walk you through the intricate design case studies from the fashion masterworks that were our muses, through some of our experiments to actual full-sized treatments inspired from past fashion houses. You’ll gain a wealth of couture detailing knowledge from our hands-on samples that will take your work to the next level. We’ll discuss how to specify these techniques, which fabrics work best for which technique, and how these can be used to build your bottom line. Plus, you’ll have a chance to collaborate and design through a hands-on exercise, putting to use everything you’ve learned to start you on your way to your very own couture portfolio.

3 WFCP Design Credit and .3 CEU | WFCP Certified Member: $120 | Non-Member: $165

2TU - S 9:00−12:00

SUPER SESSION / Tufting 101 Jill Ragan Scully, Owner, Impressive Windows and Interiors, WFCP Expert and Certification Director, WAOA, WCAA, IFDA Tufting is a beautiful technique that can be applied to cornices, headboards and upholstery. In this class you will not only learn step-by-step from examples via slideshow, but you will practice with the instructor and other students during the hands-on portion. There will be many items which are partially completed in which students will use to practice honing their skills on. You will leave this class knowing how to measure for, how to prepare for, as well as how to successfully complete a tufting project all your own.

3 WFCP Workroom Credit and .3 CEU | WFCP Certified Member: $120 | Non-Member: $165

3TU - S 9:00−12:00

SUPER SESSION / Draping and Drafting Patterns for Top Treatments Linda Tully, Owner, Custom Coverings In this hands on class you will learn how to drape a swag pattern without a template or math formula. There will be class time for you to practice the draping technique. We will talk about the variety of swags this draping method can be used for, and how to alter the pattern for future use. You will also learn a simple method for flat pattern drafting using basic math and plain paper. We will convert a shaped valance sketch to a full size pattern, and we will cover the many valances that require a custom pattern.

3 WFCP Workroom Credit and .3 CEU | WFCP Certified Member: $120 | Non-Member: $165

4TU 9:15−10:30

Creative Marketing & Free Advertising Erik Bruce, Erik Bruce, Inc. Relationships with vendors can be a very successful way of drawing new customers. Designers and clients spend quite a bit of time shopping for fabrics and in many cases they have no idea where to go to have those fabrics made into beautiful window treatments. Erik Bruce, Inc. has established itself as one of the top resources for innovative fabrication techniques. In this presentation, Erik discusses ways of collaborating with fabric and hardware vendors to establish mutually beneficial relationships.

1 WFCP Business Credit and .1 CEU | WFCP Certified Member: $35 | Non-Member: $50

5TU 9:15−10:30

Introduction to Motorized Window Coverings & How to Sell Them Confidently O’D McKewan, General Manager, Master Installer, 3 Blind Mice Window Coverings If you are intimidated by motorization, or would like to learn more about how to sell motorization, this is the easy to understand class and the first step to becoming a master in motorization. You will learn and understand the correct terminology, the different motor types and control options, and you will be able to identify and suggest the proper power supplies. By the end of the course you will have a firm grasp on the options available to you and how to relate that to your clients.

1 WFCP Installation/Technology Credit and .1 CEU | WFCP Certified Member: $35 | Non-Member: $50

6TU 11:00−12:15

Adapting & Repurposing Materials: Creating Unique & Artistic Window Fashion Installations Erik Bruce, Erik Bruce, Inc. Erik Bruce, Inc. blurs the lines between the design and fabrication aspects of the window treatment industry, to create unique and artistic installations. This is accomplished through a process of sourcing materials and creating samples used as tools to present a designer with ideas for creating and detailing our products.

Many fabrics can be detailed or altered in interesting ways, which transform the material itself. Materials intended for other purposes can be used to solve technical challenges and sometimes offer more aesthetically pleasing results.

1 WFCP Design/Workroom Credit and .1 CEU | WFCP Certified Member: $35 | Non-Member: $50

7TU 11:00−12:15

2016 Color & Design Trends in Fabric Jessica Fitzgerald, Product Manager specializing in Weave Design, Wilson Fabrics Jennifer Donnelly, Marketing Manager, Wilson Fabrics, Over 10 years’ experience in Textiles industry This seminar will be an overview of color directions and weave designs in window furnishings for 2016.

We will run through the trends and what resources are being used to source colors in 2016 and beyond.

1 WFCP Design Credit and .1 CEU | WFCP Certified Member: $35 | Non-Member: $50

8TU 11:00−12:15

Diversify or Disappear: What it Takes to Stay Relevant in Today’s Marketplace Jackie Von Tobel What does the successful soft furnishing design business look like today? The answer is: anything except what it looked like 10 years ago. Diversification and the ability to adjust quickly to changes in the marketplace are the key to building a winning business now more than ever. In this information packed seminar, Jackie will walk you through current and developing options that may be your businesses answer to creating a profitable mix of products and services. Learn how to heighten your visibility and reach your ideal customers through social media. Get an overview of how to build your own e-commerce website and begin generating the all-important residual income that will fill the gap between traditional client orders. Finally, hear why collaboration is the word of moment and how it can impact your bottom line.

1 WFCP Business Credit and .1 CEU | WFCP Certified Member: $35 | Non-Member: $50

9TU 11:00−12:15

What Millennials Want: Five Ways to Connect with Today’s Design Consumer Susan Schultz, Editor, Window Fashion Vision Magazine, Principal, Space Downtown Socially aware. Constantly connected. Technologically savvy. These attributes all describe the millennial consumer and make it a challenge to designing for this demographic. Millennials are set to become the strongest brand and consumer influencers since the Baby Boomer generation— beginning in 2015, Millennials have started to reach their peak earning years and their economic influence will grow for decades to come. Discover how the Sharing Economy, Compassionate Consumption, Prosumers and other developing consumer behaviors will impact every design business.

1 WFCP Business Credit and .1 CEU | WFCP Certified Member: $35 | Non-Member: $50

10TU 1:00−2:00

Pricing Panel: How to Charge for Your Services Michele Williams, Scarlet Thread Consulting, WCAA Join Michele Williams, pricing guru, along with other industry leaders for a custom pricing discussion.

Strategic and tactical pricing strategies will be covered – and VALUE will be the focus of the day. How exactly do you price custom products and services to recognize YOUR value as the artisan as well as the customer’s value in the deliverable?

1 WFCP Workroom/Design Credit and .1 CEU | WFCP Certified Member: $35 | Non-Member: $50

11TU 1:00−2:00

Leading with Automated Shading Solutions Holly Zogheib, Sales Leader, Lutron Electronics Co., Inc. This course will examine the various technologies behind automated shading solutions as well as outline strategic methods used to incorporate controllable window treatments further into your business. Upon completion of this course, you will have an understanding for the different types of motorization available.

You will study the functionality of an automated solution to be able to successfully convey system benefits to your clients. Finally, you learn how to properly lead a sale with motorization.

FREE

12TU - S 1:30−4:30

SUPER SESSION / How Do I Make That: Learn Pattern Drafting & Alteration Techniques to Create Unusual Window Fashion Designs Ann Johnson, Owner, Sew Easy Windows Often when presented with a sketch of a complicated, oversized or unusual design we are at a loss as to how to begin or where to find the patterns to fabricate it. Learn how to dissect a sketch into its individual components, study simple pattern drafting techniques, and think outside the box to overcome installation challenges. Embrace every new challenge as an opportunity to grow in skills thereby increasing your value as the workroom that produces extraordinary results.

3 WFCP Workroom/Design Credit and .3 CEU | WFCP Certified Member: $120 | Non-Member: $165

13TU 2:30−3:45

Cool Tools for Your Design Business Deb Barrett, Principal, Window Dressings, WFCP Certification Director Digital technology offers endless possibilities of managing the design process. We’ll start out with a “how-to” training primer to get you off to a quick start and to help you integrate the new digital technology into their business. We’ll identify tools to be more productive, efficient and that will ensure success. We’ll walk through the design process and demo Apps, software and platforms appropriate for each segment that will make technology work for you on the job. This is a must if you want to wow your clients with new technology and make the design process more efficient. This presentation will include step-by-step demonstration, and includes a top Apps/ Platforms List is PC based and is an overview without hands-on.

1 WFCP Business Credit and .1 CEU | WFCP Certified Member: $35 | Non-Member: $50

14TU 2:30−3:45

Updating Grandma’s Pleats: The Latest Looks in Pleated Draperies Laurie Medford, Industry Expert, GCWA, WCAA, WFCP, IDS Admit it: using a standard three-finger pinch pleat on a panel can get a bit boring. Why not raise your designs to a truly custom look by doing multi-layered pleats with unique design details. In this session you will see a variety of dimensional pleat samples as well as talk through the fabrication methods for each.

Join Laurie Medford for a fun session filled with samples, ideas and collaboration.

• Learn to design multi-layered pleats • Learn what fabrics work best in what areas of the pleat • Practice pleating for a take-home sample 1 WFCP Workroom/Design Credit and .1 CEU | WFCP Certified Member: $35 | Non-Member: $50

15TU 2:30−3:45

Outdoor Living: Decorating Outside the Walls Julie Wood, The Leading Edge Drapery, LLC Renee Rucci, Renee Rucci Design Break the barriers. Bring the outdoors in and the indoors out. Learn about unique ideas to integrate into outdoor spaces. Maximize project square footage by creating one of kind additions to bring the design process to an outdoor space encouraging home owners to utilize an overlooked area of their home.

Ideas will cover soft furnishings, furniture and organic pieces.

1 WFCP Design Credit and .1 CEU | WFCP Certified Member: $35 | Non-Member: $50

16TU 2:30−3:45

Wonderlands: Interior Design Trends for 2017 & Beyond Susan Schultz, Editor, Window Fashion Vision Magazine, Principal, Space Downtown Predictions and insights on color, materials and design trends from some of the world’s top forecasters, along with product highlights from international design shows. With a focus on key palettes and materials, you’ll see how core themes are developed, interpreted and expanded upon at different shows over the course of a year. Discover how these trends that are shaping the next wave of interior design can be adapted for your own clientele.

1 WFCP Design Credit and .1 CEU | WFCP Certified Member: $35 | Non-Member: $50

17TU 5:15−7:00

2016 AWARDS CEREMONY / Window Fashion Envision Design | Ingenuity Workroom Competition Join publisher Grace McNamara in celebrating the winners and be the first to discover the ideas and inspirations behind the top projects of the 2016 Envision Design and Ingenuity Workroom competitions.

FREE event, cash bar available and hors d’oeuvres. The Award Ceremony will take place in the Renaissance Hotel Ballroom located directly across from Hall S1 of the Convention Center.

FREE

wednesday January 20, 2016 1WE - S 9:00−12:00

SUPER SESSION / Mastering Motorization of Custom Window Coverings O’D McKewan, General Manager, Master Installer, 3 Blind Mice Window Coverings If you are comfortable selling standard motorization for window coverings, this class will take you to the next level of custom motorization. It will allow you to speak confidently about motor options, power supplies and control options. It will define the correct terminology when describing the motorized window coverings to prospective clients, electrical engineers and automation integrators.

You will learn: • How to select the proper motor for your application • The difference between pre-wire and retro-fit wiring • About home run and localized power supplies • Secret installation techniques to separate you from your competitors • How to integrate with home/work automation systems • How to handle commercial applications 3 WFCP Installation/Technology Credit and .3 CEU | WFCP Certified Member: $120 | Non-Member: $165

2WE - S 9:00−12:00

SUPER SESSION / 25 Ribbon Embellishments That Will Wow Your Clients Hands-on/Take Home Jill Ragan Scully, Owner, Impressive Windows and Interiors, WFCP Expert and Certification Director, WAOA, WCAA, IFDA Ribbons are a great way to add interest to virtually any soft furnishing. We will view and discuss 25 embellishments made exclusively out of ribbon. Participants will learn 5 different ways to fold, hand sew and roll different types of ribbons to make beautiful one-of-a-kind embellishments for your discerning clientele.

These can be applied as leading edges, a focal point, pillow trim and more. You will be able to view various examples in which each exercise has been applied to a treatment. Upon the conclusion of this is class you will bring home finished samples and written instructions for each of the 5 we learned during class.

3 WFCP Workroom/Design Credit and .3 CEU | WFCP Certified Member: $120 | Non-Member: $165

3WE 9:15−10:30

Get That Look Deb Barrett, Principal, Window Dressings, WFCP Certification Director Borrowing inspiration and techniques from others can help motivate you in your business. Why not learn from the best designers and pros in our niche and adapt their winning strategies to your business. In this elevator pitch style format, we’ll talk about the best ideas for solutions, techniques, design and innovation we’ve been collecting. Plus, we’ll share secret sources employed to achieve the finished look. You’ll be certain to walk away with at least one idea or strategy you can put into practice.

1 WFCP Design Credit and .1 CEU | WFCP Certified Member: $35 | Non-Member: $50

4WE 9:15−10:30

Upholstering Walls with Geometric Shapes Laurie Medford, Industry Expert, GCWA, WCAA, WFCP, IDS Tired of upholstering walls with squares and rectangles? Join Laurie Medford as she walks you through the steps to measure, design, fabricate and install multiple geometric shapes – even some that interlock and some that are 3D – on walls for a unique upholstered look. Learn how to design your own look through a short hands-on exercise and then learn to cut the shapes, how much to deduct and where to do deductions along with multiple ways to install – all to help you fill your customer’s requests with something they never would have dreamed of.

• Learn to design with shapes within a given space • Learn when to do deductions and where to do them • Learn multiple ways to install pieced upholstery 1 WFCP Design/Workroom Credit and .1 CEU | WFCP Certified Member: $35 | Non-Member: $50

5WE 9:15−10:30

Building Collaborative Relationships for Seamless Projects Erik Bruce, Erik Bruce, Inc. Many times the workroom is the last stop in the design development process and the gaps in communication become quite apparent. Designers rely on the skills of the workrooms they work with for successful window treatment installations. So often designers are left wondering what to expect beyond specifying their fabrics, header styles and hardware. Due to technical challenges, as well as limited architectural provisions, fabricators need to guide designers through the process of making decisions developing ideas. Samples provide a way of testing ideas and communicating options to designers in a visual way. A successful collaboration, often equals lasting relationships and repeat business, for years to come.

1 WFCP Business Credit and .1 CEU | WFCP Certified Member: $35 | Non-Member: $50

6WE 9:15−10:30

Upselling for Success and Profits Jackie Von Tobel “I just want some simple drapery panels” seem to be the words we hear most from our clients these days.

How and what can we add to their order to turn them into a profitable and loyal customer. Turn a small order into a plan for profitability in this exciting seminar. Arm yourself with an arsenal of products and services that you can capitalize on with all of your customers to make the most of every sale. Jackie will talk about the psychology of the sale and show you how to approach clients about upgrades. You will learn about new technology and innovative sales and marketing techniques to display and sample your options so the customer will be more likely to add on to the sale.

1 WFCP Business Credit and .1 CEU | WFCP Certified Member: $35 | Non-Member: $50

8WE 11:00−12:15

Negotiating with Confidence Michele Williams, Scarlet Thread Consulting, WCAA Are you fearful of negotiating for what you want and need? Have you ever just given in to not have to deal with the perceived conflict? Are you tempted to give away more than you should or to settle for less than you deserve? Join us to become aware of great negotiating skills that can provide a win-win solution and not leave you hanging your head in disgust even if you won. Learn how to negotiate and be honest about what you want and need to be successful in life and business without the fear or tears.

1 WFCP Business Credit and .1 CEU | WFCP Certified Member: $35 | Non-Member: $50

9WE 11:00−12:15

Workroom Tips and Tricks Linda Tully, Owner, Custom Coverings This is a fun class of show and tell. We will show you samples that are good to have in your workroom or showroom that show add-on details which add profit to each job. We will talk about techniques that eliminate bulk, tools that make the job easier, banding tips, and how to segments. For example, you will learn how to make a double sided mitered flange for pillows and duvets.

1 WFCP Workroom Credit and .1 CEU | WFCP Certified Member: $35 | Non-Member: $50

10WE 11:00−12:15

Industrial Chic: Fabrication to Furnishing Julie Wood, The Leading Edge Drapery, LLC Renee Rucci, Renee Rucci Design Steam punk -design. How to appeal to a younger design client. How to repurpose antique industrial pieces to create a living space set apart for the rest. Adding soft furnishings to soften and balance the hard industrial surfaces with natural textiles.

1 WFCP Design Credit and .1 CEU | WFCP Certified Member: $35 | Non-Member: $50

11WE 1:00−2:00

TBD

12WE 2:00−3:15

KEYNOTE / More Money, More Profits (Book Signing to Follow)

FREE

It’s a dilemma for nearly every business professional: you want to increase profits, yet you’re leaving money on the table with suppliers, clients, trades and retailers. In More Money, More Profits, design professional Kimberley Seldon reveals her Top Strategies for plugging the gaps in profitability and increasing job and customer satisfaction through a unique 15 Step Project Management Plan. A dynamic and engaging crowd pleaser, Kimberley’s no-nonsense approach leaves the audience “fired up” and armed with specific techniques to transform lackluster profitability within the first month of implementation. Kimberley does not do theory.

Attendees will leave this course with actionable strategies and solid plans in order to magnify profits including: • Gaining both client and trade confidence • Boosting company profile and earnings • Increase word-of-mouth referrals • Budgeting each project with assurance If you’re prepared to step up, take responsibility for everything that happens on every job, then this course is for you.

1 WFCP Business Credit and .1 CEU | WFCP Certified Member: $55 | Non-Member: $65

13WE - S 1:30−4:30

SUPER SESSION / Flawless Window Fashion Installations Ann Johnson, Owner Sew Easy Windows The ultimate goal for any job is a flawless install. As a job is bid and fabricated, there are many ways to streamline the processes, avoid errors, catch mishaps, enhance the design and eliminate installation challenges. Celebrate as you increase your workroom profits and prestige with a reputation for flawless installs.

3 WFCP Workroom Credits and .3 CEU | WFCP Certified Member: $120 | Non-Member: $165

14WE 2:30−3:45

Why Sketch to Scale Linda Tully, Owner, Custom Coverings An artfully drafted sketch is a nice sales tool but a sketch to scale is more important as a communication tool between the designer, workroom, and installer. In this class we will discuss why and when to sketch to scale.

We will sketch a real example of a complex window treatment including all the architectural features of the wall. You will learn how important complete measurements are and how the scaled sketch can prevent costly mistakes. You will learn the basics of a sketch and how to add details.

1 WFCP Business Credit and .1 CEU | WFCP Certified Member: $35 | Non-Member: $50

15WE 2:30−3:45

Wine & Design: Building Workroom & Designer Relationships to Market to Clients Julie Wood, The Leading Edge Drapery, LLC Renee Rucci, Renee Rucci Design Build the designer/workroom relation in collaboration to market soft furnishings to perspective clients.

How to create samples that entice a client will at the same time crating a casual environment to discuss aspects of a custom treatment. Information on presentation, sample possibilities and networking with businesses to build your event.

1 WFCP Workroom Credit and .1 CEU | WFCP Certified Member: $35 | Non-Member: $50

Your Passport to Savings!

Constant learning is key to every business person’s success.

IWCE introduces Passport - a yearly subscription to top level education and savings for the window coverings professional.

Brush up your skills and work towards certification.

$150 for a 1 Year Subscription Price includes: • 4 Free Videos • Look at the Future: Color and Trends with Susan Schultz • Haute Couture Window Treatments with Michele Cornell • Branding & Messaging with Drew Gerber • Introduction to Motorized Roman Shades with John Fryc • 1 Year Subscription to WF-Vision Magazine - $22 value • Entrance to IWCE – Onsite - $225 Value • News and info from Window Fashion Vision, WFCP and IWCE The Passport does not include discounts for seminars, other educational products or special events

Get on the Fast Track to Becoming a Window Fashion Certified Professional Design Specialist or Workroom Specialist THE FASTEST AND EASIEST WAY TO CERTIFICATION! Cover the basics in 6 lessons. Enjoy the help and support of amazing instructors and coaches. Be prepared to pass the specialist-level certification test the first time.

WHY BECOME CERTIFIED? • Excellent education • Industry recognition • Customer validation and promotion • Window Fashion Vision magazine, valuable discounts and more

www.wf-vision.com/certification

thursday January 21, 2016 1TH - S 9:30−12:00

SUPER SESSION / Embrace the Pattern Repeat Ann Johnson, Owner, Sew Easy Windows Today’s fabric trend is a beautiful diversity of geometric and structured prints. They add a challenge for the workroom in choosing how to cut and fabricate to enhance the pattern. Explore many pattern repeats, how to choose the best motif for the treatment, mirror imaging, pleating to pattern and drop match patterns and more.

Transform any patterned fabric into a uniquely custom design for your client.

3 WFCP Workroom Credits and .3 CEU | WFCP Certified Member: $120 | Non-Member: $165

2TH 9:15−10:30

The Fade Factor O’D McKewan, General Manager, Master Installer, 3 Blind Mice Window Coverings This class will explain what causes fading and what you can do to reduce it. You will learn the difference between tints, films, Low-E and UV. You will be able to increase your income while protecting the designs you have helped create with your client by the use of UV films and other protective materials. You will learn how to sell this powerful add-on product to increase your profits and protect your client’s investments.

1 WFCP Business Credit and .1 CEU | WFCP Certified Member: $35 | Non-Member: $50

3TH 9:15−10:30

Building Profitable Partnerships Jackie Von Tobel You may be able to design beautiful soft furnishings for your clients but without a great workroom team and installer to rely on to construct and install those designs properly you won’t succeed as a soft furnishing designer. What does it take to build a profitable relationship with a great workroom and installer? How do you find professionals in your area? What tips and tricks can you employ to ensure your treatments are being made and hung to your specifications? What are the secrets to building an accurate and foolproof worksheet and installation system? Get the answers to these questions and many others in this in depth seminar. You will receive worksheet templates, checklists, contracts, letters of agreement, and more to help you build a customized system of your own to manage your soft design process. Learn our methods of foolproof communication with your workroom and our COM preparation and tracking system. Be ready to take control of the construction and installation process and build a lasting and profitable relationship with your construction team as Jackie gives you the keys to the kingdom that she has developed over 25 years in the biz.

1 WFCP Business Credit and .1 CEU | WFCP Certified Member: $35 | Non-Member: $50

4TH 9:15−10:30

Dressing Transoms, Eyebrows and Arches Jill Ragan Scully, Owner, Impressive Windows and Interiors, WFCP Expert and Certification Director, WAOA, WCAA, IFDA Some of the most breathtaking windows can be the most terrifying to treat. Do you lack inspiration when it comes to treating windows such as transoms, eyebrows and arches? I am here to take the fear and difficulty out of these sometimes frustrating types of windows. We will walk through many different ways that you can lend to their beauty without compromising the view of the window. Let me guide you through design, proportion and execution so that you can proceed with confidence the next time you are faced with such a dilemma.

1 WFCP Workroom Credit and .1 CEU | WFCP Certified Member: $35 | Non-Member: $50

5:00−7:00

CONCERT / Hall & Oates - IBS Spike Concert presented by GEICO Location: Westgate Las Vegas Resort & Casino - Paradise Event Center Close out IWCE with a private concert by the NUMBER-ONE SELLING DUO in music history, Daryl Hall and John Oates. Natives of Philadelphia, the singer-songwriters are known around the world for their distinctive “rock and soul” sound combining rock and roll with rhythm and blues influences.

The famous duo have hit a number of music milestones: throughout the 70’s and 80’s they scored six #1 singles including favorites “Kiss on My List,” “Rich Girl” (also #1 R&B), “Private Eyes,” “I Can’t Go For That (No Can Do) (also #1 R&B), “Maneater” and “Out of Touch”. Daryl and John are also 2014 inductees of the Rock and Roll Hall of Fame and 2003 inductees of the Songwriters Hall of Fame.

This is an experience that you will not want to miss! Come early and grab a drink! Doors open at 5pm and Hall & Oates will take the stage at 6pm. Purchase tickets on-site at the Special Events Ticket counter at IBS Registration, South Building, Level 2, Exhibit Hall S3.

Year after year the Construction Zone continues to be a bustling hub for sharing, learning and inspiring, as top workroom experts share their techniques, their passions and their talents. The Construction Zone Coordinator, Terri Booser, comments on what we can expect. “The Window Fashion Artisan Project, now in its 2nd year will sure to please. The theme this year was “Music at my Window” and the winners’ interpretation of the theme is diverse and inspiring. As far as the demos are concerned, we have several new and fun topics, while also showing several of the core demonstrations that are so popular year to year. One new concept added is every day at 4:30 we will have an “ask the experts” panel, where the topic becomes what the attendee wants to ask at that moment. Whether it be a question to see a specific technique or an individualized question on a project they need to fabricate, we will be there to answer them all!” Be sure to at least stop by and photograph the beautiful vignettes, but you are welcome to hang out all day and take in all the demonstrations the Construction has to offer.

Hands-On Zone

Eyes & Ears Zone

Tuesday 10am - The Next Generation - Attracting New Professionals to our Industry, WCCA 11am - Ribbon Folding Embellishment, Julie Wood 12pm - Bias Ruffles, Terri Booser 1pm - Bound Buttonhole, Cathy Tucker 2pm - Making a Smocked Roman Shade, Terri Horton 3pm - Using the Proportional Scale, Terri Booser 4pm - Invisible Zippers, Cathy Tucker

Tuesday 10:30am - Tools for the Workroom, Terri Booser 11:30am - Tips and Techniques of the Workroom, Cathy Tucker and Ann Johnson 12:30pm - Tin Piercing, Julie Wood 1:30pm - Cornices - Outside the Box, Michele Martinez 2:30pm - Custom Fabric with Watercolor and Sharpies, Michele Martinez 3:30pm - Building a Hinged Cornice Box, Jeff Booser 4:30pm - Ask the Experts, The Experts

Wednesday 10am - Smocking, Julie Wood 11am - Bubble Fabric Trim, Julie Wood 12pm - Making Chevron Fabric from Striped Fabric, Rachel Barrera 1pm - Banding in a Square, Cathy Tucker 2pm - Making an Arched Template, Rachel Barrera 3pm - Reversible Pillow with Zipper, Rachel Barrera 4pm - 20 minute Bolster Pillow, Terri Booser Thursday 10am - Joining Twist Cord, Cathy Tucker 11am - Making Chevron Fabric from Striped Fabric, Rachel Barrera 12pm - Cathedral Pillow, Michele Martinez 1pm - Using the Proportional Scale, Terri Booser 2pm - Making an Arched Template, Rachel Barrera 3pm - Bound Buttonhole, Cathy Tucker

Wednesday 10:30am - Tips and Techniques of the Workroom, Cathy Tucker 11:30am - Tools for the Installer, Jeff Booser 12:30pm - Compliant Roman Shades, Terri Booser 1:30pm - Sewing Machine Feet, Terri Booser 2:30pm - Applying Cord to Top of Cornice, Carla Ballman 3:30pm - The Circle Valance, Carla Ballman 4:30pm - Ask the Experts, The Experts Thursday 10:30am - Compliant Roman Shades, Terri Booser 11:30am - Building a Hinged Cornice Box, Jeff Booser 12:30pm - Tips and Techniques of the Workroom, Cathy Tucker 1:30pm - Cornices - Outside the Box, Michele Martinez 2:30pm - The Circle Valance, Carla Ballman 3:30pm - Ask the Experts, The Experts

>>>> information

Exhibit Hall Pass Good for Tuesday, January 19 through Thursday, January 21, 2016 from 9am – 5pm. This pass allows you entrance into IWCE, Kitchen & Bath, International Surfaces, and the International Builders Show. No refunds on Exhibit Hall Passes.

Date of Registration

Non-Exhibiting Supplier

Spouses

WFCP Certified Professionals

Non-Members

September Only

$350

$0

$0

$50

10/1/15 - 12/4/15

$400

$25

$0

$100

12/5/15 - 1/16/16

$425

$25

$0

$175

Onsite 1/17/16 - Show End

$475

$25

$0

$225

Registration All registrations are done online or in person on site and require full payment for processing. A confirmation letter will be e-mailed to you within two days of receipt of your registration online. Your badge WILL NOT be mailed to you. All badges can be picked up at Badge Pickup in the registration area at Las Vegas Convention Center, Hall S1.

On site registrations will be accepted as space allows. We encourage you to pre-register to save time, money and to ensure class availability. One registration per person.

Hotel and Travel Information The International Window Coverings Expo 2016 Official Hotel: Renaissance Hotel. It has been specially selected for your stay and is provided with exclusive discounted rates.

Soliciting on the Exhibit Hall Floor Vision16/IWCE reserves the right to escort anyone in attendance from the Exhibit Hall if they are soliciting in the Convention Center and are not an exhibitor, who themselves can only solicit business within their designated booth space.

Conference Seminar Fees Choose any number of individual seminars and special events. Please indicate on registration form which seminars you plan to attend. Do not overlap seminar times. Seminar fees are listed on registration form. Exhibit Hall pass is not included and must be purchased for hall entrance.

No refunds will be made for Exhibit Hall or Special Events.

Payment Information All registrations require full payment for processing.

Visa, Master Card, American, Express, check or money orders are acceptable forms of payment. All payments must be made in U.S. dollars drawn on a U.S. bank.

DO NOT MAIL CASH.

Cancellations & Exchanges Cancellation requests for refunds must be received in writing by January 8, 2016 and will be subject to a $25 cancellation fee. No refunds will be made for Exhibit Hall or Special Events. Refunds will be made according to the registration method (i.e., if paid by check refund will be made by check). All refunds can be expected within 2-3 weeks after show. Cancellation requests should be directed to: fax – domestic: 888-772-1888, international: 301-694-5124 or mailed to: IWCE c/o Experient, 5202 Presidents Court Suite 310 Frederick, MD 21703 VISION16/IWCE Vision 16/IWCE is a trade only event. No one under the age of 15 will be allowed on the show floor without being accompanied by an adult. No strollers or luggage will be allowed on the show floor. No audio or video recording allowed. Cameras and telephone cameras are permitted without written permission from the show management.

Your registration may be tax deductible-please contact your local IRS representative.

Window Fashions Certified Professionals Window Fashions Certified Professionals is the only certification program that recognizes experience and excellence in designing and fabricating window coverings.

Both design and workroom options are available.

Certification can be accomplished through WFCP Fast Track or by taking a comprehensive test that demonstrates experience and ability. Certification information will be available during the EXPO and can always be found online at www.wf-vision.com/certification.

INSPIRATION

A Bit of Style Innovative window treatment ideas from Europe The fall round of international design shows recently wrapped up and there were several eye-catching window treatments featured in Paris, Brussels and London, which ranged from the truly avant-garde to modern updates on classic styles.

The best news? This was the first set of international design shows in several years that included more window treatment options beyond some new fabric choices! V

TopBlind A collection of premium wood blinds from this Belgium company offers the following choices: • three different types of wood: abaca, basswood or bamboo • three different types of finishes: matte, satin or high gloss • seven different slat sizes ranging from 1" to 4.3" • 180 color choices in paints and stains • 50 ladder cord and tape choices.

An interesting feature was the company’s “retro system” which includes visible metallic hardware including “shields” around the ladder holes. This option is available in silver, bronze, black, white and ivory.

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Janso Dutch company Janso started out as a shutter manufacturer but eventually developed shade and blind offerings as well. The company’s latest addition is the Janso Swing line of vertical blinds—using the operating chain, the louvers are alternately set in motion, resulting in a 3D effect. The individual louvers can be adjusted open, closed and anywhere in between. By alternating slat colors and textures, an infinite range of looks can be achieved.

BONITO DECO, INC. The Honey Deco collection features diecut, woven polyester pleated blinds, and what is particularly interesting is that the die-cut pattern is offset slightly from the front pleat to the back pleat, creating both intriguing light and shadow effects while allowing for very little of the actual window to be completely visible from most angles.

Several patterns and colors are currently available, with more scheduled to be added soon.

WF-VISION.COM | NOV/DEC 15 | 43

Lily Latifi Soufflé, left, is a new sliding panel fabric, laser-cut polyester coated with PCV and available in white, aluminum, steel, gold and copper. The accent vanes can be ordered in a single color, bi-color and tri-color arrangements, in either a random set up or in a specific sequence.Bubbles, right, can be ordered in vertical or horizontal configurations and is available in 120 colors. The 100% Trevira fabric is suitable for curtains, sliding panels or roller shades.

Ysabel dE MaisonNeuve Inspired by the spider’s ethereal and elegant creations, textile designer Ysabel de Maisonneuve has developed a collection of “lighter than air” fabrics, some including incredibly lightweight wires, that allow them to flow and “dance” in a room. Trips to Japan, Tunisia, India and other countries, solidified an interest in specialty dying techniques that is evident in the softly blurred colors and organicinspired palettes of many of her pieces.

SHUTTER FABRICATION MADE

simple.

THE MOST ADVANCED WOOD COMPOSITE MATERIALS FOR BUILDING SHUTTERS Simple Fast Fabrication - Just Cut and Assemble Prefinished Components - Eliminate Painting and Sanding Fast Delivery - Install Shutters in 5 Working Days Low Prices - Beat the Pricing of Imported Shutters Full Product Range Support with Poly and Wood Shutters | Strong 36" Wide Shutters

www.shuttersmart.com | 800.737.4569

Diffus The Wall-E(motion) system from Diffus is a modular system of textile discs that have been embroidered with conductive yarn.

These can be linked together in any arrangement (as long as a circuit is completed) to feature light and sound, allowing for a Bluetooth connection from a phone, iPad or computer. Integrated LED lights can be turned on or off in any set pattern or order, using conductive embroidery as soft power.

PEITRO SEMINILLI Sculpting natural fibers into intricate origami-inspired designs, Peitro Seminilli designs shades and draperies beloved by many high-end architects. His works are the in Chanel flagship boutique on Rue Cambon in Paris, as well as many private homes throughout the world. A unique melding of truly Old World craftsmanship and modern sensibilities are the hallmark of his designs.

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Simply Brilliant Motorized Window Shades

Motorized Transitions Shades

Innovation Beyond Imagination

Motorized Honeycomb Shades

Motorized Drapery Rods

Advanced Controls

Control Your View Imagine your window interiors in a whole new light. QMotion offers the only automated window treatments that can be operated by hand, remote or smart device. Engineered to be quiet and dependable, the battery operated motors are tucked away in the design itself. You get a simple, elegant aesthetic that’s so easy to install you won’t believe it’s motorized.

Automation makes life easier. Change your view with QMotion Advanced Shading Systems.

877-849-6070 QMotionShades.com © 2015 QMotion Advanced Shading Systems Made in the USA.

Closer Look TopBlind topblind.eu Janso janso.com Bonito Deco, Inc. stacy.chen@bonitodeco.com Abstracta abstracta.se Lily Latifi lilylatifi.com Ysabel de Maisonneuve ysabel-de-maisonneuve.com Diffus diffus.dk Peitro Seminelli seminelli.fr

Abstracta Modular Airflake hanging screens are built around the shape of a hexagon in a variety of designs and colors. These can be freely combined to create a hanging screen, fixed to an aluminium rail, for mounting in the ceiling or on the wall.

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INSPIRATION

Rewarding The 2015 Blue Drop awards The Blue Drop awards are put together by MoOD to provide both an inspiring overview of the “best” new products you can see at the show as well as rewarding those exhibitors who have made an effort to develop innovative new materials, techniques and designs.The selection process takes place in two stages: first, the jury selects the 100 strongest entries, based on their creative and/or innovative qualities. These 100 are awarded a ‘Blue Drop label’. Then from this selection, just five, at the most, are voted on to receive the Blue Drop Award.’ Here are the winning entries in this year’s window treatment fabric and wallcovering design. V Window Treatment Fabrics Innovation A knitted window treatment fabric, below, by Giorgio Piovano looks old-fashioned, almost like a piece of vintage crochet, but thanks to the use of Trevica CS, ‘Pietra Grande’ is perfectly suited for today’s market.

Dussk introduced a two-sided fabric, right, with a coarse-woven copper-colored fabric on one side and with a rich, midnight blue on the other. When seen in daylight, the fabric reads as blue with copper accents; at night, it appears as copper with a hint of blue.

A basic light blue linen fabric, below right, from Universal Textile Mills becomes eccentric with the sculptured embroidery that is inspired on coral. The embroidery is more like a bas-relief due to the use of foam lifts underneath.

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Wallcovering Innovation For ‘Narisha’, top, Omexco has craftsmen weave strips of colored paper, which is then strewn with the leaves of the soursop tree. This is then applied to a non-woven ground for a wallcovering with natural texture and no repeat. For ‘Jungle’, center left, the pattern is made from a mosaic of bakbak, the bark of the banana plant.

This patent-pending velvet wallcovering, below left, from De Poortere Frères has to be touched to be believed. A true, short-pile velvet, it has been manufactured to be easy to install with standard wallpapering tools.

A super 3D screen print with a holographic foil, below, is printed onto a textured, strié non-woven ground. ‘Nere’

by Flocart is a great example of modern luxury, capturing and refracting light, and changing as the light does.

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INSPIRATION

Visualizing Making clients comfortable with color When interior designer Marina Klima Goldberg of Klima Design Group received a call from a prospect the conversation was all about the lack of the warmth in the large master bedroom as well as dull colors. “As she described the room, it became apparent that she was not happy with beige or off-white colors and all brown wood furniture,” explained Goldberg. “The bedroom looked flat with no definition or dimension. She wanted the space to be cozy and inviting, but wasn’t able to visualize the final result.”

o make visualizing the change easier, Goldberg outlined her proposed solution to transform the master bedroom suite into one that is welcoming, inviting as well as timeless and classic.

She introduced a palette of several main colors, including a Benjamin Moore blue that became the wall color. Goldberg said, "Since all the windows in the master bedroom are facing north, it would be logical to use warm paint color on the walls.

But I proposed Stratton Blue, an intense cool teal color with strong undertones. It looks beautiful in a large space. I paired it with soft and sunny Monterey White for the ceiling. Then I selected the gold fabric of the drapery panels for all six windows. The intensity of gold color lit the bedroom and trellis pattern infused energy creating playful rhythm.”

She continued, "I cannot stress enough the importance of thorough planning. Sometimes, I create three or four presentation boards that include every detail so that my clients see the whole picture. This process eliminates ninety percent of clients' objections. Then magic starts happening. There is more trust and the process is easier for 52

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everyone. When they can see all the elements together, clients are more likely to make decisions."

She cites several issues most clients need to overcome for the most effective room design. First is the overwhemling focus on wall color, while forgetting (or ignoring) the impact window treatmetns and other accents will play in the room.

“All parts of the puzzle are equally important for successful decorating,” she said. “People forget that window treatments and bedding take a significant chunk of visual space in the

The master bedroom before Goldberg started. It had wonderful potential, but “playing it safe” with neutrals left it flat and monochromatic.

ORION

ORNAMENTAL IRON, INC.

Traversing Systems

The master bedroom in progress. “Why fight natural light coming into the room if there are other ways to make the space feel welcoming and cozy,” said Goldberg.

bedroom. You see them first, and only then you see the walls.

And typically, at the beginning of a consultation, only one out of five is open to using the ceiling and trim to define the walls. ” The room was infused with small splashes of unexpected color, reinterpreting the main palette with different levels of intensity through textiles and accessories. She made patterns and shapes work to emphasize the colors as the focal design element. “Like jewelry, purple, blue and bright orange of the artwork infused happy vibes. The artwork is on a smaller scale in the oversized bedroom so the intensity of the color still feels right. The earth brown and beige of the throw pillows play against the gold upholstery fabric of the armchairs.”

Visit us at booth #109 Our beautiful traversing collections are available in iron, wood and lightweight embossed metal designs in over 100 finishes and over 200 different finial styles. When using traversing systems, draperies will open and close easier than traditional rod and ring combinations through the use of heavy-duty glides, tracks and pulleys. Use them manually with cords or batons, or combine them with Somfy Motorization for smooth, quiet and powerful motor operation.

Call us today and let us help you create your perfect design.

The finished master bedroom is a study in color variations, as the core palette is repeated in different intensities throughout the room.

sales@ironartbyorion.com | www.ironartbyorion.com | 877.476.6278

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While the coverlet features softer tones of the main palette, the accent pillows are layered in intensity with the strongest colors in the front.

Goldberg designed complementary bedding that repeats the main colors of the walls, the ceiling, and the draperies, each piece enhanced with meticulous details. For the coverlet, she chose soft, silky cotton with a slight shimmer in an all-over paisley motif, detailed with three-inch banding in earth brown and a cream cord. The accent pillows, in muted teal, beige and soft neutrals, are toned down versions of the wall and the drapery colors. ”Bedding takes central stage in any bedroom, especially if it is a king-size bed placed in the middle of the room,” Goldberg said. “The colors, texture and quality of workmanship of the coverlet and the pillows will determine how you feel in the room, to a greater degree than perhaps anything other than the lighting.“ The colors of the area rugs are soft, antiqued interpretations of the main palette, and serve as a backdrop for oversized traditional Tuscan-inspired furniture and hardware. Dark cherrywood carries through the theme, all with the goal that the grandeur be perceived as welcoming, not overwhelming.

The best response was the client’s feedback on the space: “Marina transformed our master bedroom into a magnificent retreat. The color palette and fabrics she selected made this area a beautiful, tranquil, and most importantly, a practical space that we could see ourselves in for years to come.” V

DETAILS

Credits: Designer: Marina Klima Goldberg, Allied ASID, CAPS, Klima Design Group, LLC, Morganville, NJ. Workroom: Jacqueline Fearon, Workroom Decor, Asbury Park, NJ. Installer: Tom Pepe, Blind Ambition, Howell, NJ. Fireplace woodwork: Ted Caravello, Brooklyn, NY. Artwork: Elellina Brozgul, Boston, MA; Liz Sheperd, Toms River, NJ. Art Framing: Colorest Custom Framing, Red Bank, NJ. Photographer: Peter Rymwid, Wayne, NJ. Sources: Paint: Benjamin Moore, Stratton Blue (walls), Monterey White (ceiling). Drapery fabric: Kasmir, Curvatious in harvest. Hardware: J.F. Fabrics, Earth Elements. Rug: Nourison, Charleston CH04GLD. Coverlet face fabric: Stout, Hesitate in mineral. Pillows: Brimar, EC88092-RK6; Brimar FHM 15/2001; Brimar FHM 11/7738; Brimar FHM 12/4521; Fabricut, Bauhaus in waterscape. Night table lamps: Murray Feiss, 9325FG. Bedroom furniture: Thomasville, Hills of Tuscany. Floral accent: Distinctive Designs International, Russellville, AL.

Closer Look Marina Klima Goldberg: klimadesigngroup.net Blog: mydecoratingtips.com Houzz: houzz.com/pro/marinaklima/marina-klima-goldbergklima-design-group

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Smart. Synchronized. Silent.

Affordable shade automation done right.

Give your customers the ability to set the perfect scene for entertaining, right from their Smart device.

To learn more about becoming a qualified Lutron Shade Provider, e-mail info@serenashades.com

Shading Solutions Š2015 Lutron Electronics Co., Inc.

Ask

Q : What is the most cost-effective way to motorize

Q : What point of sales support can Somfy help me

shades on a bank of three windows?

with to promote motorization?

A : Our newly introduced Sonesse速 ULTRA 50 motor,

A : Show off Somfy motorization with a motorized

available in both AC and DC, has the ability to couple or multi-band up to six shades meaning only one motor is needed not three. A significant cost savings!

And, thanks to its ultra-strong lifting capacity of up to 6 Nm, it is an ideal choice for most any fabric selected. Packed with innovations and patented technologies, the near silent acoustic performance (less than 38 dBA) provides everyday comfort. They have been designed to be the quietest choice to motorize interior window coverings. In addition, these motors seamlessly integrate with third party automation systems regardless of the brand or technology.

window covering in an attractive sample bag or freestanding wood frame. Great for showrooms and inhome sales, each include a motorized shade or blind, battery wand or transformer and a Telis 1 RTS handheld remote control. Add our mini Radio Technology Somfy速 (RTS) Control Display to highlight the variety of control options available.

Q : My customer, concerned with quality, has asked

how long Somfy motors are under warranty. Can you help me speak to this inquiry?

A : Quality is a legitimate concern especially when it

comes to motorized window coverings. Partnering with Somfy ensures reliable quality products. We have been the trusted leader in motorization for over 40 years, and recently celebrated production of 150 million motors worldwide which over 270 million users enjoy.

Please assure your customer that Somfy tests 100% of its motors and controls in a state-of-the-art testing facility. Our motors and controls are warranted to be free from defects in material and workmanship under normal use for a period of five years commencing with the manufacture date stamped on each product.

Please contact our dedicated Service and Support team who can often times troubleshoot the situation and offer a simple solution.

Looking for literature? Somfy offers many brochures designed to educate consumers about products, control options and lifestyle benefits when selecting a motorized solution. Seeking assets for your website?

Logos, images and lifestyle videos are available to support your efforts.

Whether you are in need of sample motorized products, control displays, showroom signage, or pens to bring to a home show, we can help. Just call 800-22SOMFY and ask for our Merchandising Catalog.

Have a question?

Send an email to asksomfy@gmail.com

TRENDS

Understanding What Is Rarity, mystery and poetry In a change from the usual type of trend presentation at Maison&Objet, where a trend theme was previously interpreted by three different trend companies, at the September 2015 edition of the show the theme, Precious, was visualized on the show floor by only one, Elizabeth Leriche. The trend advisory council remains in place, but each edition will feature a single take on the theme. ¶ For Precious, Leriche explains that the trend board “focused on new ways of transforming raw materials into exceptional pieces whose attraction extends beyond their material value.” She notes that they divided the concept of Precious into five main themes—the return of precious and semi-precious stones resituated in their mineral state; the renaissance of gold, freed from its bling connotations; reflective surfaces with optical structures that evoke sensory bursts and illusions; the “alchemy” of visionary designers; and creations that capture the fragility of existence. V

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ORDERING CUSTOM WINDOW TREATMENTS IS AS EASY AS 1,2,3!

Step 1

Step 2

Select your fabric.

Step 3

Choose your product & style.

Place your order on our easy-to-use website, carolenet.com.

CALL CAROLE FABRICS TODAY TO PREVIEW THIS NEW AND EXCITING PROGRAM!

...it’s that simple.

Beautiful Transformations The Precious presentation focused on the origins of raw materials and different stages of transformation, as realized by a range of artists. Opposite page: Crystallization #45, by Lukas Wegwerth and Bronze Fragmented Crack, a Nile clay hut cast in bronze by Based Upon, a London design studio.

This page: Vases with “natural” growths; L’Infini, a brass sclupture by Nathanaël Le Berre; and the Sensorial Brush,

by Najla El Zein

WWW.CAROLENET.COM 800.241 .0920

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Floral Paradise Installed at the entry to the same hall that housed the Precious trend presentation, this “floating garden” by TeamLab featured 2,300 flowers suspended from overhead that rose and parted as viewers walked through. Set against a delicate soundtrack, this installation captured another aspect of the Precious trend.

Nouveau Nature Elizabeth Leriche created another special presentation, this one for the Ateliers d’Art de France. Titled SurNature, it looked at the interaction between nature and art via four different themes—Urban Nature, Mysterious Nature, Happy Nature and Precious Nature. Urban Nature explores how vegetation is emerging in cities; Mysterious Nature reveals the hidden depths of the forest; Happy Nature focuses on the optimistic spirit of Spring; and Precious Nature considers the rare, delicate and beautiful aspects of flowers and forests.

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TRENDS

conomy

Investing consumption with significance “The post-capitalistic ideas that popped up after the 2008 econimic crisis still exist,” said Hilde Francq of the Belgian color trend company Francq Color. “We wonder whether consumption is the way to happiness. We don’t necessarily want to buy things, but rather gather skills and have experiences.” In the Reconomy, becoming rich isn’t as important as leading a meaningful life—purpose and time are the new status symbols. ¶ An important trend is shared ownership vs. individual consumption, from organizations that allow clients to borrow products or buy them as a group. This approach actually offers tremendous advantages—via Spotify you have accesses to an enormous collection of music, and with ZipCar you can drive a car without the worry of maintenance and insurance. ¶ Instead of trying to get as much as possible for as little as possible, or worry about scoring the best deal, we now look for products that help simplify and improve our lives. V

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Closer Look The “Reconomy” color palette consists of soft, cheerful colors—pastel pink, antique rose, pale mint and a vintage yellow play off a range of blue-greens. A classic navy and a warm grey serve as grounding colors. The colors can be combined in palettes that are subtle and gentle, to stylishly avant-garde.

Key words and themes for this “experience economy” include sharing, ecologically ethical and meaningful consumption. Materials and textures that work include cracked, dry textures; mirrored and reflective surfaces; metal embossed with natural patterns; wafer textures; soft wavy lines and zig-zag patterns.

Francq Colors francqcolors.be Facebook: facebook.com/francqcolors

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TRENDS

A trip to the source of inspiration The design and color trend theme for MoOD 2016, a fabric trade show for textile wholesalers, was Origins. It was based around the fact that change is coming at such a frantic pace that to refresh ourselves, we need to examine the source of all inspiration, wherever that may be. “Science, technology, social and societal changes have a hold on us. They worry us; they make us happy, optimistic or insecure,” wrote the MoOD trend team. “No matter how we experience them, these are exciting times for those who want to and can comprehend the intensity of the changes.” Origins includes three distinct trend directions—Disruptive Luxury, Ancient History and Hack the Color. V

Disruptive Luxury The 21st century features a schism in the perception of luxury. While understated elegance is the the byword for many, explicit ‘showing off’ is a must in the new boomtowns formed by geopolitics of oil. Despite the enormous differences in the perception of luxury there are many similarities. At any point in time and any place in the world, the focus is on the customer experience—to provide something unique to which others have no or very limited access.

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FOREST INNOVATIONS for your best view on the world

MOTORIZE NEW OR EXISTING BLINDS! The most durable and functional roman blind hardware on the market can now be motorized. Use in your new roman blind design or motorize an exising RBS system. The 24 volt tubular motor lifts up to 10 lbs and comes with a 10-Year Warranty.

This COMPLETELY NEW motorized track system makes it possible to create longer tracks. Mount to the wall or ceiling or with the recessed profile for a clean look. Powered by either the Forest Shuttle or Eco Shuttle, activate drapes with a gentle tug, remote or wall switch. Motors include a 10-Year Warranty.

An ELEGANTLY SHAPED TRACK, use DSXL as a standard hand draw system with RipplefoldŽ or pinch pleat carriers. When paired with the Forest Easy Flex System it is simple to adjust fold depth. Install the DSXL track without any visible brackets – works with both klick ceiling brackets and swivel wall brackets.

Ripplefold is a trademark of Kirsch

WWW.FORESTDH.COM

866.823.3894

Ancient History This trend is about preservation through innovation, rediscovering heritage and using it as a source of inspiration. Whether it’s ancient archeological finds or 18th century art, these items stir the imagination, telling stories without words, sharing vanished colors and highlighting forgotten techniques. “The best protection for the preservation of craftsmanship is innovation,” is the motto of Chang Xia, a new Chinese partner for Hermés. Alice Archer, a textile designer, find her inspiration in 19th century paintings tranforming the glimpses of antique needlework and fabrics she finds in these works into contemporary textiles. “I want to evoke the atmosphere of historic and textured embroideries in my designs using modern age technology, allowing the workmanship to be fully industrialized,” she explained.

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Hack the Color The trend approaches color as a source of inspiration. While color carries an aura of emotion and pure aesthetics, what others might see as ‘bad’ or ‘trendy’ colors, can, in combination become harmonious, or at the least, unusual and interesting. Exciting, jarring, surprising and unexpected color combinations are more important than an single use of color.

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THE DESIGNER’S MARKETPLACE For Inspiration and Productivity

Your Anytime Connection to Incredible Brands is Waiting...

• Precision Product Search • Personalized Inspiration Gallery • Detailed Product Specifications • Preferred Brand Libraries • Comprehensive Project Organization • On-Demand Brand Interaction • Anytime Web and Mobile Access

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Product AMZAK SAMPLE Your complete sample source.

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Contact us: Info@amzaksample.com (refer to no. 770 on your RFQ) Phone: 514-737-0059 • Website: amzaksample.com

CALhook CALHOOK has all the right hangers, fixtures and racks for fabric samples. Wall systems and Max-Space™ floor displays make the best use of your available space and help manage samples efficiently. CALHOOK also supplies a full line of point-of-purchase supplies and equipment for retailers.

Call for a free catalog: 800/422-4665 or visit us online at calhook.com.

Design Art Rod-Enders By ORION Rod-Enders are elegant, smaller finials designed especially for tight corners or small spaces. 18 styles are offered in several lengths ranging from 1” to 3-5/8” lengths. All are available in 58 hand-painted Décor Finishes. 14 styles are available with our Dual Finish System with 11 Accent Finishes. sales@designartbyorion.com www.designartbyorion.com 877.476.6278

ONA DRAPERY Hardware Ona Drapery Hardware Company is your source for custom made drapery hardware. From contemporary to traditional, we offer an extensive selection of styles and finishes. We manufacture every rod set to order using only premium heavy gauge steel, wrought iron, crystal and more. Custom curving is available for all rod profiles. Be sure to look at our new Acrylic Rods, Art Glass finials and Polished Chrome finishes in addition to our popular French Rods and ONAVERSE™ Iron Cord Traverse Rods. We pride ourselves on quality workmanship, timely delivery and customer satisfaction. Select Ona Drapery Hardware and order with confidence.

For a free catalog please call 800/231-4025 or visit our website at www.onadrapery.com.

SUREWIN Providing quality products at competitive pricing from our Florida warehouse. Custom sourcing available. Plastic bead chain in rolls (numerous colors, continuous chain cord-loops (in all lengths) and metal bead chain. Stop balls, connectors, safety devices, C-Clips, alligator clips, tassels, lift cord, vertical components, cord locks, and the easy-to-fabricate low profile Sure Lift Roman Headrail System for shades up to 50 lbs.

Contact: surewin@optonline.net, tel: 203/655-1102, fax: 203/655-8571..

Uni-Soleil Uni-Soleil new roller clutch are smoother, easy go and much quieter. With complete range of roller collection in the world with USA patent, we can advance your roller blind to high end class. The standard colors are in white, black, ivory, grey and brown. We offer full solution in window blind industry. Please contact UniSoleil sales@uni-soleil.com.tw or visit www.uni-soleil.com.tw for further information.

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What’s GET READY FOR THE GLAM: January/ February 2016 will be the IWCE Show Issue—filled with some last minute sneak peeks at what to expect from exhibitors and speakers, as well as a look at some 2016 trends you’ll have a chance to see at the show. See some fabulous fabric and wallpaper samples such as Boiserie, shown here, an embroidered cotton/viscose satin from Elitis.

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S mple T uch

S mple T uch

®

®

The Best System for Blinds & Shades • A motorized shade or blind at a reasonable price.

• Wand control allows for easy access • Programmable to favorite positions • Easy to operate - No more lost remotes • Precise adjustment for light control and closure • Tilt adjustment for just the right amount of light • Longer lasting lithium batteries & 120 v adaptors available for purchase

window fashions

TM

800-879-9512

döfix RFL

tape e d a h S n a iron-on Rom roud h s d r o c d ate with integr brication fa t n ie c ffi e d • Fast an ppearance a t a e n d n a n • Clea tholes h g li r o s rk a m • No stitch ullcord • Integrated p hade is s n e h w k c ta • Minimal s raised shade I S N A

h it w s • Complie rds. safety standa ding • Patent pen

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Training Beth seminars with Hodges, of Education. our Director site Visit our web for dates and

information

p le s 9 8 3 f o r s a m -8 2 6 -9 0 0 8 c a ll on re i n fo rm a ti a n d f o r m o döfix No Sew, Inc. • 1947 Ironway Dr • Sanford, MI 48657 • Tel 800-962-8983; 989-687-7999 • www.dofix.com