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APRIL 24-26, CHICAGO MCCORMICK PLACE Source new products Learn new skills Discover new opportunties Network • Share • Grow

t Come to Us for Your Nex Commercial Project! 6 Day Average Lead-Time! • Quick quote turnaround • Download MasterSpec Format Specifications • Download Autocad Product Details • Every Shade Hand-tested to assure consistent quality and profitable installations

Exclusive Metal Select Chain Guides ANSI/WCMA a100.1-2010 Child Safety Compliant (Available on Insolroll custom shades- not available for component sales)

When you need to spec “Green” Fabric but want high performance... • PVC-Free • GreenGuard® Certified • Aluminum backing for

optimal energy efficiency regardless of fabric color

• Excellent glare reduction

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Specify Metal Select Chain Guides & EnviroScreen to win more projects!

Insolroll Window Shading Systems, Inc. | 637 S. Pierce Ave. tel 800.447.5534 | fax 303.665.1209 | w w w. i n s o l r o l l . c o m

| |

Louisville, CO 80027



Recycled Fabrics

PLANET is a full colored, motif free, semi translucent fabric, ideal to match every decoration style. Why is this fabric different? PLANET is made of 100% recycled PET. PET is the principal ingredient used to produce bottles for water and other beverages, packaging for detergents and pharmaceutical products. After its use, commonly the PET bottles and containers are thrown away and become rubbish, clogging our cities. We believe that the environment deserves better, and we have found a way to use the discarded bottles and containers... We are committed to do our part in contributing towards a healthier environment, and are using recycled PET materials in the development of longer life cycle products, which also includes fabrics.

One square meter (1.196 sq yards) of PLANET is made of 6 (1.5 liters each) thrown away water bottles!!!

That is why we named this fabric PLANET. PLANET is antibacterial, has a Sanitized® finished, and holds the valuable European Oeko-Tex 100 International certification for “use of non harmful substances”, making it ideal for the most demanding requirements. Rolls are available in 106" width, in six popular colors: Off White, Ivory, Beige, Chocolate, Light Gray and Black.

100 % Recycled

Visual contact outside



Halogen Free

Formaldehyde Free


Ultrasonic cut NOT required

Our Green


Renaissance makes sustainability an integral part of interior design and offers consumers a unique way of covering windows with a unique and appealing, regenerated product made of 100% recycled cotton. Why recycled cotton? Cotton is the world’s most resource-demanding fiber. Cotton, also, is a demanding cultivation and relies heavily on fertilizers and agro -chemicals. 25% of the world’s insecticides, for example, go to cotton farming. Where does the cotton for our Renaissance fabric come from? The yarn we use in Renaissance, comes totally from the clothing industry where 20 to 40% of fabrics used in the confection end as scraps on the cutting room floor. Those scraps, after being recycled, washed and spun, become the yarn used to weave Renaissance.

100 % Recycled

Visual contact outside



Halogen Free

Formaldehyde Free

A fabric strictly made from scraps..., this is another step in the preservation of our environment... COLD

Ultrasonic cut NOT required

Renaissance is available in six sought after colors: White, Ivory, Beige, Brown, Cinder and Ebony. It’s been designed for applications in Roller Shades and Sliding Panels.

7300 NW 35th Terrace, Miami, FL 33122 | USA & Canada: 1.800.356.8837 | Latin America: 1.305.477.1055

Introducing Somfy’s Workroom Program...

Dedicated to Motorized Roman Shades and Motorized Draperies •

Increase your client base by expanding your product offering to include motorization options.

Purchase directly from Somfy and receive fully assembled motorized tube kits and Glydea™

Featuring the Workroom Application Guide

drapery tracks that are custom built to your project’s specifications. •

Experience national field support such as job specification and technical assistance, as well as product training.

Contact us for direct field support, motorized system consultations, pricing, or to learn more about Somfy’s Workroom Program: or 877-43SOMFY.

Visit us at booth #300 © Copyright Somfy Systems, Inc 3/2012

fy at m o S Visit IWCE300 h# t o o B

Draw your own inspiration...

beautiful fabrics at exceptional value 800.945.3838

3/4.12 VOLUME 33 / NO. 2

This embroidered burn-out sheer from the Luxury Life collection by Nya Nordiska is one of several new introductions seen at the Winter 2012 session of Maison & Objet that demonstrates a subtle approach to luxury and an understated use of shimmer and shine.





What the Future May Bring A review of the 2012 R+T show in Stuttgart.


Designs for Modern Living Vision12: Deb Barrett interviews ‘curtaineer’ Erik Bruce.


Viewpoint: What We’re Loving Now Comments from contributors


Looking for Signs of Change New product introductions and design trends as seen at the Winter 2012 Maison & Objet show in Paris.


Check This Out: Top Picks for Chicago Vision12: Speakers and attendees share their favorite places to see, shop and visit while in the Windy City.


Viewpoint: Our View President/CEO Grace McNamara


Transform Your Business Two industry veterans discuss how they re-invented their businesses.


Color Shift How color—on the walls and at the window—can make a room come alive.


Big Ideas to Discover Vision12: Marketing tips and insight from two industry pros. Contributions by Nicole M. Shields and Bruce Bernstein


24 Viewpoint: I’m Officially Obsessed With Tobi Fairley on Instagram. 70 Product Showcase

40 VISION12 Show Floor Vision12: Floor plan and exhibitor list (subject to change) 42


10 Viewpoint: InfoBar More details on the custom window treatment market.

New Product Introductions Vision12: New lines, products and services from VISION12 exhibitors.

On the cover:

A new shade fabric from Almedahls, made of Poly Lactid Acid (PLA) a 100% cradle-tograve recyclable fiber extruded from corn. This was one of several eco-fabrics the company introduced at R+T 2012.

Drapery Hardware

Wood TrendsÂŽ

Š2012 Kirsch, a Division of Newell Window Fashions

A stylish solution for decorative drapery hardware.

Join the Kirsch professional design community to get first-hand looks at new products and register to be a part of future design advisory groups. Bristol finial in Coffee from the Wood Trends Collection.

Visit us at booth #702

WF-VISION.COM WHAT WE’RE LOVING NOW … Deb (Anglophilia) I am becoming enamored with all things British— with the Diamond Jubilee and Olympics just months away I find myself drawn to Mary Quant colorblocks and mix/match patterns, wondering



translate onto windows; prep school tartans on the bias, Chesterfield sofas and iconic Union Jack soft accessories.I predict this is the year for

Modern English—British interior design’s comeback.

Mary (Garden Plots) II love being outdoors and working in my flower garden. Planting beds in different color schemes and using contrasting textures of foliage and heights of plants brings me great peace and joy. Many of the same design principles that I use in my interiors also apply to my garden, so it’s both a pleasure and a way to practice my skills!

Penny (New Beginnings) I was on my way home from a day of one rejection after another…when I

WINDOW FASHION VISION MAGAZINE President & CEO • Grace McNamara • Vice President/Circulation Director • Peggy Yung • Editorial Director • Susan Schultz • Managing Editor • Nichole Day Diggins • WFCP Director & Trend Specialist • Deb Barrett • Office Manager • Rhianna Huizenga • Josie Hernandez • SALES Advertising & Trade Show Director • Shannon Leclair • Publisher’s Representative • Kerri Caldwell • IN THIS ISSUE Contributing Writers • Deb Barrett, Tobi Fairley Contributing Designers: Barbara Elliott, Mary Elliott, Patrice Hawkins, Julie Meyers Jennifer Ward-Woods Special thanks to: Bruce Bernstein, Erik Bruce, Susan Dumas, Tammi LeNair, Penny Purcell, Lois Roegge, Nicole M. Shields, Judy Soccio, Barb Soth, Margaret Taylor 2012 EDITORIAL ADVISORY BOARD Donna Elle, Donna Elle Seaside Living John Fitzgerald, Comfortex Neil Gordon, Decorating with Fabric Joyce Holt Susette Kubiak, Drapery Connection Rory McNeil, TechStyles Window Covering Products Inc. Tom Perkowitz, B&W Window Fashions Inc. Jane Shea, Blinds Unlimited

passed an intriguing shop window



“Curtain Couture.” I decided

CIRCULATION NCS Fulfillment Services • 877/344-7406 •

‘why not?’ I had nothing to lose. I stepped inside and it couldn’t have been scripted better if it were a movie—I was surrounded by fabrics and all styles of elegant draperies and welcomed by a beautiful, petite smiling woman. Ever since that day I haven't stopped learning, enjoying and, most of all being challenged. I am loving every exhilarating, anxious moment of being part of this wonderful industry.

Margaret (BedroomEyes) I love fabric and I especially love to design bedrooms.

We’re on Facebook twice! and

Keep up with all the VISION12: IWCE Chicago tweets at!/VISION12IWC

It’s the ideal place to use lots of fabrics and combine them for a coordinated look. For additional inspiration in this area, I recently purchased The

Design Directory of Bedding by Jackie Von Tobel. It is a complete guide to decorating not just a bedroom, but a bedroom retreat for any age or style. I’m excited about all the new bedrooms I’ll be designing using this great tool.



Window Fashion Vision magazine makes every attempt to credit each person involved in the process of creating a window covering and will not be responsible for crediting any person whose name, company or participation did not surface during the informationgathering process. Crediting disputes between parties other than Vision magazine are solved at the discretion of those involved.

Window Fashion Vision® (ISSN 0999-7777; USPS 708930) is published six times a year, by AIM Communications LLC, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110; NEW NUMBERS: Tel 651/330-0574; Fax 651/756-8141. Visit our website at com. Periodicals class postage paid at St. Paul, MN and additional offices. Postmaster: send address changes and subscription correspondence with mailing label to Window Fashion Vision, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110. Allow 60 days for address change. Subscription rates: $22/yr. U.S. and possessions; $29/yr. Canada; $90/ yr. Foreign (includes airmail postage). Single copies/back issues $6 each, except for special issues, which are individually priced. (Payment must accompany order.) Copyright ©2010 by AIM Communicaations LLC. Reproduction in whole or in part without written permission prohibited. Canadian Publications Agreement Number: #40036514. Canadian Return Address: Station A, PO Box 54, Windsor, ONT N9A 6J5

shUTTer FABricATioN MADe ProFiTABLe wiTh PreFiNisheD PoLY shUTTer coMPoNeNTs PriceD AT $3.97/sqFT!

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A llView Shutters from US Polymers Allows window covering fabricators to profitably manufacture poly shutters right here in the UsA and beat the chinese imports on price, delivery and quality.

Lower Prices– Low priced components, under $3.97/sqft! FAsTer DeLiVerY– You’ll be shipping shutters in days not months. siMPLe FABricATioN– Just cut and assemble the pre-finished parts. No painting or sanding. TUrNKeY FABricATioN sYsTeM– Includes everything; machinery, software, in-house training. Low iNVesTMeNT– With an incredible two-month ROI!

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It’s Showtime! Learn, share and let’s grow together

t’s Showtime in Chicago! I hope you will be joining us at VISION12 in one of my favorite cities: Chicago! I had the pleasure of growing up on the South Side (yes, you know the reputation!), going to Mother McCauley High School and returning after I finished college to work at the Chicago Tribune, where I began my career in media. Chicago has changed quite a bit since those years, in a wonderful way. I visit friends quite often and marvel at the great architecture, fabulous restaurants, boutiques and museums. Needless to say, I’m excited to spend a week in Chicago during VISION12. Just before I sat down to write this editorial, I had the pleasure of informing the winners of our Envision Design and Ingenuity Workroom Competition of their awards—it’s probably the most enjoyable thing I do all year. Of course, they are all thrilled and looking forward to our Awards Ceremony,



Tuesday, April 24th. This is just one of the events that makes this three day, whirlwind experience so special! Recognition is so important in our industry and there is plenty of it at the show. In addition to the Design Competition, the Window Covering Manufacturer’s Association will award the 2012 Product Innovation Awards to those innovative companies that continue to find cutting edge solutions for our customers.

gram is adding dozens of new online sessions for you to take at your convenience. In addition, WFCP is launching the WFCP Workroom Certification Program at VISION12, which you will subsequently be able to take online as well. As much as we want to see you in person, we realize that not everyone can make it to the show but everyone needs education to continue to grow. Visit to see what’s new!

Regardless of how many years you have been in the industry, there is always something new to learn. Our educational seminar track is one of the best we have ever developed for the show. VISION12 is the one place all year where you can take classes until you fall over and you still want to learn more! The good news is that if you are not able to attend, we are launching the most extensive list of online seminars and programs ever for the window covering industry! The Window Fashions Certified Professionals Pro-

To summarize, there won’t be a better place to be if you are in the window covering industry for innovation, education, fun and Chicago-style pizza than Chicago in April. Hope to see you there! V

Grace McNamara President and CEO





The Custom Window Treatment Client: A Demographic Breakdown

The following information was drawn from the 2010 U.S. Census, the 2011 Ipsos Mendelsohn Affluent Survey Annual Report and Unity Marketing affluent research and surveys. Where to Find the Custom Window Treatment Consumer U.S. Households, 2010 Census

Non-affluent U.S. households (income under $100,000)


Affluent U.S. households (income over $100,000)

20.4% A Further Breakdown Affluent households by region





Northeast Midwest







Details on This Slice of the Market

Demographics and population information

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Total U.S. Population = 308.7 Million so, 20.4% of that means

Affluent U.S. households (income over $100,000)

24 Million households which translates into 58.5 Million adults


U.S. Net Worth

Affluent U.S. households (income over $100,000)

Non-affluent U.S. households (income under $100,000)



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U.S. Total Household Income

Affluent U.S. households (income over $100,000)

Non-affluent U.S. households (income under $100,000)


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SEMINAR SNEAK PEEK: These statistics are part of "The Custom Window Treatment Client: Who They Are and Where They're Hiding�, scheduled for Wednesday, April 25. Deb Barrett and Susan Schultz will analyze the window treatment market and where it’s heading, the consumer market and key behavioral indicators, providing detailed insight into where growth opportunities lie in the industry.

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R+T 2012 registers record numbers

What the May Bring every three years the international exterior and interior window treatment industry meets up in Stuttgart, Germany for R+T, a show dedicated to new product introductions for awnings, motorization, lift systems, exterior shutters and gates and yes, interior shades and blinds. Given that the last R+T show took place in 2009, as the world was still trying to assess the impact of the international financial crisis, it’s no surprise that the mood on the show floor was uniformily positive. Attendee traffic was up five percent over 2009, and more of the visitors came from overseas than in previous years. There was also more for them to see, with the number of exhibitors up almost eight percent over the previous session. Green materials and energysaving products and systems were two key themes found in many of the new product introductions. “R+T 2012 was our best show ever,” said Kenneth Clayborne, president of TOP Window Covering. “The show was upbeat, everyone was looking for new, fresh and quality products. I was most impressed with the turn out of U.S. and South America companies.” Travis Storch, general manager/director of sales and marketing for Storch International Inc., had a similar response. Storch, which represents the Wintec Korea line in the U.S., Canada and Latin America, noted that one of 12


TOP Window Coverings, based in Holland, MI, launched the Edisse fabric collection at the show, a line that includes two alternating panels of sheer and opaque fabrics on a single roller shade. It is a new addition to the company’s Top Twinlight line.

the most popular new introductions was its Viewmax system, which allows fabricators to make six different shade types using a variety of fabrics, therefore reducing the need for inventory. “We continue to see aggressive growth in Latin markets like Brazil, Mexico, and Argentina,” said Storch, “other growth areas are Korea, Japan and India. The United States and Canada

continue to recover and we could see signs of this from our meetings with many large U.S. and Canadian-based companies. They feel a renewed sense of confidence in the market, and seem to be more willing to start taking risks and differentiating themselves. This is different than 2009-2011 when these same companies seemed to be huddled up (like all of us) waiting to see who makes the next move.“



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R+T 2012 served as a formal announcement of the new relationship between Almedahls and Rollease. The two companies shared a stand and in the U.S., Rollease will now act as the distributor and agent for select Almedahls fabrics. Almedahls was one of several companies to introduce a range of green and eco-materials, including several new fabrics made with Poly Lactid Acid (PLA), an extruded polymer fiber made from corn. Coming from a natural renewable resource, it reduces fossil fuel use and CO2 emissions and is naturally biodegradable. Compared to other polymerisation processes, the PLA production uses about 60% less fossil fuel energy. Both Almedahls and Vertilux introduced several new fabrics using PET. The Planet line of fabrics from Vertilux uses about six water bottles (1.5 liters) for every square meter of finish fabric. The end result is a plain, semi translucent fabric, available in six neutral colors suitable for an interior style. Planet is one of two Vertilux fabrics that have earned the OekoTex Standard 100 label. The other is Renaissance, made of 100% recycled cotton. Renaissance´s cotton comes from the clothing industry where 20% to 40% of the fabric ends up as scraps on the cutting room floor. Renaissance is made out of these waste materials. The remnants are sorted according to type and color; then cut into strips of equal lengths. These strips are then reduced back down to fiber and the recovered fiber is then spun into new yarn for Renaissance. At R+T, Coulisse introduced a range of new fabrics divided into four different collections: nature prints, micro-fashion, graphics. and Trevira CS with a natural look. All fabrics are suitable for roller blinds with most also working for panel and vertical blinds. Other new introductions included an updated collection of matte-finish wood blinds in seven natural colors. For additional impact there are four Duo options, where the edges of the slats are finished with a second color, an elegant and sophisticated detail. And, on the cord-issue front, Coulisse showed its version of a break-away chain, a two-part mechanism connecting the operating chain to a second chain. When the six kilogram weight limit is hit inside the chain loop, the two parts break loose immediately, ensuring the lower chain to fall down to the floor. The device can be reused by simply clicking the parts back together and reattaching it to the chain. Systems like this are necessary for those companies looking to expand their business in the U.S., like Coulisse, which recently opened its Miami showroom. TOP: Almedahls showcased its new roller blind fabrics in four moods—Living Room, Studio, Factory and Farm—all dealing with the fundamental thinking of respect for the environment. Each mood highlighted a different way of approaching the theme: taking care of old things, re-using materials, etc. The burn-out design Martha is a contemporary interpretation of old jacquard punchcards and was shown as part of the Factory theme. BELOW: Planet is a recycled polyster, derived from PET bottles that was introduced by Vertilux at the show.



One company that currently is looking to expand in the U.S. is Wilson Blind Fabrics. The company already exports to New Zealand, parts of South America,the Pacific Islands, Canada and Europe. Its focus is on jacquard fabrics for blinds. At R+T Stuttgart, it showcased the CoolBlind range of fabrics that have the same visual benefits as a PVC screen, with the added ben-



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efit of reduced radiant heat transfer from the sunlight into the room. In independent testing, CoolBlind fabric remains approximately 26% cooler than PVC screens in direct sunlight, reducing the radiant heat transferred into rooms and effectively keeping the heat out. Another new line was the Studio blind ranges that consists of five new blind patterns—Arizona, Lava, Spencer, Blizzard and Moma—catering specifically for the designer market, with vibrant color options such as cherry red, vivid moss green and bold eggplant as well as popular natural tones such as white, mink and taupe. The Studio line is offered in both light-filtering and black-out options. Smartroll, another European company that as recently opened a U.S. office, commented on the positive response at R+T. “The show was a big success and great opportunity for our team to showcase our Smartroll technology,” said Lukas Walus, director of European opertations. “We had visitors from over 60 countries including the U.S., UK, Germany and Canada. Our visitors thoroughly enjoyed the simplicity of our technology.” Uni-Soleil, another recent addition to the U.S. market, also had a good show. “We had very good reaction and response from our customers,” said Roger Kao, the managing director. Visitors to our stand increased 30% compared with three years ago at R+T 2009.” The company introduced one-touch Roman shade control systems, and day and night honeycomb plus onetouch operation to control the light. “Our one-touch controls really captured the attention of visitors to our stand,” said Kao. “Many of them compared it to magic!” V

TOP: Wilson, an Australian company, specializes in jaquard fabrics for window blinds. BELOW: Smartroll showcased its child-safe headrail technology at R+T to popular acclaim.



Uni-Soleil, based in Taiwan, has more than 20 years of expereince in window treatment component development and manufacturing. The company’s stand at R+T showcased its complete range of products


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Maison&Objet Winter 2012

Looking for the Signs of or every session of the show, the Maison&Objet Observatory, a group of trend research professionals, chooses a theme and creates three large-scale trend vignettes around this theme. For the winter 2012 session the theme was ‘Crazy’, the main message being to let go of the restraint and discipline that has been the de facto attitude since the financial crisis of 2008—to let imagination flourish again, to have fun. The sobriety that swept through the design industry needs to be leavened with whimsy and humor, inso-

lence and irony, It’s not a full-fledged return to the bling-bling extravagance of the pre-crash world, just a push toward a more relaxed, playful approach to design. The sense of fun and fantasy never completely disappeared from the design industry post-crash, it just went underground. But vibrant colors, imaginative patterns and the flounces and flourishes of a more exuberant design style are more evident.

ket. For now the most predominate mood is still that of stylish decorum, a tasteful elegance that needs no explanation and therefore, is easy to sell to a still uneasy consumer. But even within the narrowed guidelines of what is today’s good taste, some peeks of this direction are coming through. A mix of rough and luxe, a renewed need for shimmer and sparkle, and the pure, old-fashioned romance of beautiful florals all point the way to a looser, more relaxed approach to design. V

However, fun and flamboyant design still remains a small piece of the mar-

The ‘Crazy’ theme was divided into three distinctly different trend presentations, each of which deals with certain aspects of the theme. Art'keting focuses on the hyper-personalization of décor, with the home becoming a work of art, and each individual its creator. The overall look of this presentation was an elegant jumble that was both ironic and luxurious. Dream Box addressed the disconcerted, disconcerting age we live in by exploring the strangeness of imaginary worlds. The presentation featured optical illusions, outsized objects, and other such distortions to both disturb and bewitch. Sweet Freaks was about shaking up a world caught between being too orderly and unhinged. Eccentricity, wild flights of fancy and offbeat whimsy lead to design that experiments with curious overlaps of the unusual and the refined.



COLOR MAD: The sober tones of greys and purples have dominated the palette for the past several seasons, lighted by accents of yellow and citron. This session it was easier to spot saturated colors and more imaginative patterns. Clockwise from top left: After All from Elitis is part of the Kandy collection and was inspired by indian street art. The Catalina Estrada collection from Cordonne includes bold borders, interesting all-overs and several strking murals, all in lively saturated colors. Tango is a ruffled curtain panel from the Ulf Mortiz line, offered in scalet, purple, black or ivory. Swarm is a custom printed velvet from Corita Rose, a British designer known for her interesting take on patterns.


SHINE: Metallics never truly go out of style, but in tough financial times, they tend to go more soft and subtle. This is still the case although there are some signs of sparkle on the horizon. Clockwise from top left: Albery from Cole & Son is a faux antiqued mirror wallpaper with a subtle etched pattern available in six shades. Tracy Kendall’s large sequin wallpaper brings a mood of soft, shimmering festivity to any room. Kanchi is the first Indian company ever to be invited to the prestigious Scenes d’interieur hall at Maison & Objet. One of the many beautiful lines on display was this collection of pillows lavishly embellished with pearls. The pearls can be dyed to match almost any color and custom designs for the patterning are welcome. MM Designs introduced a line of fabric woven with copper, giving the look of liquid metal, available in eight colors in plains, florals and geometrics.



ROUGH LUXE: Many companies are still hesitant of ‘luxury’—not sure what it now means or how to sell it. A comman way of getting around this is to undercut the ‘luxury’ with something more rough and tumble, more basic. Clockwise from top left: Etro showcases its luxurious silk pillows and fur throw on an uncushioned bench, set on a concrete flooring. La Fibule contrasts plain waxed wood with fur cushions. Induflux tames a bouquet of laser-cut flowers by using matte-finish stainless. Working with drfitwood, Bleu Nature transforms ornate chandeliers and frames into something almost humble.


FLORABUNDA: Seemingly overnight beautiful bouquets of lush watercolor blossoms have sprung to life. Clockwise from top left: Voyage is a Scottish firm with a lovely collection of florals along with woven coordinates. BlueBellGrey was one of the first companies spotted working in this trend, over a year ago, and its collection of digitally printed watercolor fabrics are still among the best. Kimono Blossoms was one of several watercolor florals to be introduced at Designers Guild. At the Nobilis showroom, a cart full of watercolor florals pointed the way to further treasures inside.



New website designed with the

Pro CustomeR

iN miNd.

In our annual survey, you asked for an enhanced website, and we’ve answered.

Visit us at booth #450

We’ve upgraded our website to make searching and ordering easier. We’ve brought back the quick order form. You can shop by category or easily search by item name or number. Videos and instructions are linked right on the product page. And the biggest change of all — we’re securing access to pricing and shopping for Professional customers only. Our wholesale pricing is restricted with access exclusively for our trade customers.

Visit today to experience our new and improved website.




Tobi Fairley on Instagram

I’m Officially Obsessed With Isn’t technology great? Whether you’re in line at the airport or sitting on your living room sofa, you can turn to your laptop, tablet or even your phone and find out what’s happening with both the people and brands you love. That’s one of the reasons why I am obsessed with the Instagram app. ¶ If you aren’t familiar with Instagram, it’s like Pinterest (highly visual) meets Facebook (you follow your friends or brands you love) meets Twitter (you can share brief captions and use hash tags). One of my favorite things is that it allows you to share a ‘snapshot’ of your day in just a few seconds. So, you take a picture of what’s happening in your world, write a brief caption, post it and it is instantly shared with all of your followers via the app’s newsfeed. ¶ Additionally, you can link the app to your Facebook or Twitter account to share images there, too. If someone isn’t following you on Instagram, there are several outlets you can use to share these images. Isn’t that brilliant? ¶ Not only do I love the sharing feature, but I also love using the different filters to give each photo a personalized look. You can choose everything from a black and white or sepia version which gives a vintage feel, to a more modern, saturated look. The options are endless and I must admit, it can be a bit addictive.V

CLOSER LOOK Tobi Fairley Twitter: @tobifairley Facebook: Tobi Fairley Interior Design tobifairley

Opposite page: An assortment of some of Tobi’s favorite recent Instagram photos. Editor’s note: Instagram is currently only available for the iPhone, although there are plans for a Android version to be released later this year.



TOBI FAIRLEY AT VISION12 CHICAGO Tobi Fairley is the owner of Tobi Fairley Interior Design and Tobi Fairley & Associates, a full service luxury residential interior design firm and design management business in Little Rock, AR. Selected by Traditional Home magazine as one of the “Top 20 Young Designers in America” in 2009, her work has been featured in media and periodicals nationwide, including Traditional Home, Southern Living, Better Homes

and Gardens and has even graced the cover of House Beautiful. She is widely known for her award-winning blog at and recently launched her first fabric collection. Tobi is one of several new speakers at VISION12 and will lead a special 2012 design trend seminar on Thursday, April 26.

Style Spotting The Top Trends in Design & Window Treatments: Discover the latest in color, fabric and texture for 2012 and how these new trends relate specifically to window fashions, illustrating all you need to know about this year’s must-have looks.


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Designs for Modern Living Creative contemporary for the window Interview by Deb Barrett

ometimes it can seem as if window treatment designs are trapped in amber… swags and jabots originally styled for chateaux, now forced into the confines of ranch homes. So many changes in how we live, but so few of them reflected in design for the window, which is why it is a pleasure and privilege to have Erik Bruce as a keynote speaker at Vision 12 in Chicago.

the studio open and I became creative director and principal designer. I managed her studio for five years and was the principal designer of the firm for eight years after her death. Our business model was similar to when at a fashion house, a principal designer continues the founder’s vision—a recent example being Sarah Burton taking over the design at Alexander McQueen.

Deb Barrett: How did you get started in interior design?

DB: And now?

Erik Bruce: I was working with designers and costume shops sewing and sourcing for theatrical productions on Broadway in New York. A friend of mine introduced me to Mary Bright in 1998, who was truly the first innovator of her kind in the field of curtain design. At the time I was doing the millinery for The Lion King on Broadway. She hired me to sew leather wind block panels for the entry of the Mercer Hotel in New York City. We coined the term ‘Curtaineer’ and I still remember we used a herd of cattle in each panel! (Sorry vegetarians) Our relationship grew very organically from that first project. She was moving her studio from the East Village and I stayed on to help; we started collaborating more and eventually I became her assistant and we were designing and creating together on most projects. When we found out about her illness, we decided to keep 28


EB: Last fall, I decided to start my own studio. It was time; I needed to try something for myself. I have four full time and four part time employees. Most of my work is specified by architects, but I also do work for interior designers. Most of my time is spent working with our clients. I am big on the interactive aspects of the process. Coming from a theatrical background I am very collaborative by nature, although I still do some sewing. I am especially involved in the sampling.

happens between the lighting and the material being lit. For example, in a more recent project for the Mercer we did draperies that have a series of vertical and horizontal seams using several different sheers. The seams and materials created lines and shadows and set the mood in the room. Something that we would normally hide became the design element. DB: How do you identify yourself? (i.e. designer, architect, collaborator, strategist/problem solver) EB: I was trained as a designer of scenery and costumes. That field also taught me to solve problems quickly and efficiently. My emphasis has always been fine arts. I earned my MFA at Mason Gross School of the Arts, Rutgers University. I also studied art history, which gave me a strong sense of context both in the art world as well as in fashion. I consider myself a designer, but inspired by the process of making things.

DB: Please describe your sense of style. What words or phrases sum up your design aesthetic? EB: Functional, textural and modern. I am most interested in how both natural and artificial light affects textiles and materials. One of my favorite phrases is ‘Don’t hide it—feature it.’ The aspects of stage design—draping, costuming and lighting—are the same as in designing windows. The magic

To divide the multipurpose media room at The New Museum in New York City, Erik, while still at Mary Bright Studio, designed a system to serpentine ceiling-mounted tracks that support layered curtains of colored netting. This creates divisions without resulting in tight, closed-in areas. Though each panel appears to be a single color—blue, yellow or red—each is composed of layers of several different colors, the subtle variations helping to brighten the space. Photograhy: Christopher Lovi.


DB: You are known for developing new inventive solutions for windows. Can you give me one or two examples of your approach to these types of design? EB: I think modern glass buildings are the perfect example. When you walk into a space with all glass elevations, the light and exposure can be overwhelming. I try to create a program or strategy for revealing the views and light. When faced with an entire wall of glass, Roman shades, swags, and valances are pretty much irrelevant. I once designed a window treatment for someone that claimed to hate window treatments. The treatment folded and dropped below the window when they weren’t using it. DB: How do you market expensive custom window design to a client like that, or the many other potential clients who love good design but, as you say, “hate window treatments”? EB: Well, this a bit of an awkward question for me to answer in your magazine, but I am desired for the fact that, what they see in the marketplace for window coverings they don’t want, so they come to me for something else. But in general, building a successful relationship with clients and having lots of back and forth to what will work better is key. It can be a double-edged sword: you sometimes have the desire to contribute when it isn’t wanted, and on the other hand, sometimes you are asked to do more than your ‘role’ to make sure all bases are covered. DB: How does your approach to window treatments differ from most interior designers? EB: There is so much emphasis in our industry on surface design and not the overall concept, so by the time the designer gets to the window they continue that thinking—matching 30


the sofa, coordinating patterns—they consider the window just another piece and don’t consider the window interactively in the whole room. I think I am more conscious of what happens to the textile with light behind it as well as in front of it. Designers are focused on the surface details and finishes. I am more concerned with controlling light and how it is filtered into the room. The industry model is that designers specify materials and different headers and maybe the hardware to hang it on. There isn’t as much interaction. How those things are executed can be hugely different and greatly affect the results. You have to be good at the craft. That is the most valuable commodity, plus it’s not easy to shop. I have built relationships with architects and designers. I act as the mediator between them and the client when we put forth new ideas. A big part of my relationship and job is educating the client; when you do they will pay more and you can charge more. DB: What are some of the common mistakes you see designers make in the selection and creation of window fashion designs as it pertains to the entire room design? EB: The most common mistake I think is selecting a textile or treatment before deciding what purpose it serves. I think it’s important to solve the functional aspects first and then get into aesthetics and coordinating with other elements in the room. I also prefer to have some specific requirements to work within rather than a wide open canvas. I find unlimited options overwhelming.

For a contemporary Catskills home Erik created custom hardware that worked with the struts and beams already featured in the room, using all the linear gridwork as inspiration—not something to be hidden or obscured.


DB: What do you find most challenging when it comes to designing and creating window fashions? EB: I think the most challenging aspect is the installation. That’s when everything is revealed; just like the grand proscenium curtain in a theatre. That’s when you find out if you used the correct measurements, chose the right fabric, let it hang long enough before cutting, etc. You also have a limited amount of time at that point, so the pressure is on. DB: Best window fashion advice? EB: Less is more. My interest in MidCentury Modernism spurs me to the idea to look for function, keep it simple and focus on materials. Modern architecture relies too much on the simplicity of roller solar shades than



is necessary or appropriate. It’s a lot more interesting to focus on the harmony of materials through the craft. I compare it to applying hand finished Venetian plaster vs. applying a Ben Moore paint color. There is a different level of finish and execution.

DB: Having a modernist point of view, do you think window coverings ‘belong’ in modern buildings? EB: Yes. Modern architecture is begging for innovative window treatments and materials to work with. As we strive to bring more natural light into the spaces we inhabit, it also becomes necessary to control the light and create privacy when we want it. I think many architects are not interested in anything other than roller shades simply because most work-

rooms don’t use anything other than header tapes in their curtains with way too much fullness. There aren’t enough options on the market for soft treatments. DB: Speaking of materials, do you see any new materials, products or technology that customers will start to insist on? EB: I think there will continue to be a demand for smarter textiles in the window treatment industry. Fabrics with aluminum or steel backing to reflect the sun and reduce heat gain. I also see a trend toward clear acrylic poles and hardware. I love it because it works well in almost any context. It’s almost invisible. Creating custom details is a trait Erik used frequenty in his theater days, and continues to use in his own studio.

DB: Name one of your secret sources. EB: WDavis, LLC. But now it’s not a secret source anymore, is it? It’s the company that makes the metal mesh for Whiting and Davis handbags and jewelry that became very popular in the early ’80s. I once used their stainless steel chain mail for a curtain on the outside of a cast concrete house in California. The client referred to the curtain as her ‘architectural bling’. It glistened in the sunlight. It is also resistant to corrosion from the salty air next to the ocean—they use the same material for shark diving suits.

on my windows right now. I recently moved my business out of my apartment, which left it very empty. Seriously, Redi Shades are a great temporary solution for clients while they are waiting for you to finish their treatments. The white are translucent and the black are blackout. They come with a self adhesive strip at the top. One last tip… mount them directly to clean glass or the frame of the window. That way they won’t damage the wall finish or fall off after a couple of days. V

DB: Have you ever considered doing a collection for the window coverings industry—hardware or shades, for example? EB: I do have plans for that. Stay tuned! However, I am pretty consumed at the moment with my own new studio. After designing in this industry for almost 14 years, I have started my own little laboratory in midtown Manhattan. I am using some of my ideas from custom projects to develop interesting new products. DB: If you could do anything else, what would it be? EB: Art. If I could do anything without worrying about supporting myself, I would create art in whatever media inspired me. It would be even better if it took me to locations and museums all over the world to feed my addiction for travel at the same time. DB: How do you get your creative juices going? EB: Music. I am very inspired by it. All types from classical to jazz to alternative indie rock and electronica. DB: The ‘cobbler’s shoes’ scenario—what is one thing your house needs right now? EB: How did you know? Ok, I have to admit I have paper Redi Shades


Erik Bruce has been designing, fabricating and installing distinctive custom window treatments for the past 13 years. While designing for theater and television in Los Angeles and New York, Erik developed a sensibility informed by both the variation in scale and the effects of dramatic lighting. From 2002 to 2011, Erik utilized this range of skills as lead designer at Mary Bright Inc., an innovative drapery design studio. He started his own company in the fall of 2011 and continues to focus on originality as well as on the development and application of clean, modern aesthetics in contemporary window treatment design. Erik will give the keynote presentation on Wednesday, April 25, an inspirational look at The Window and its important role in any finished interior.


Visit us at booth #218

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Check This Out: Top Picks for Chicago A variety of options to explore in the city id you know that the host hotel for this year’s show, the Swissôtel, features the innovative textiles of Jakob Schlaepfer, a centuries-old company known for its highly creative and technically-advanced designs. Jakob Schlaepfer develops amazingly unique fabrics for the world’s top couture houses and in 2006 began to work with the interior design market for wallcoverings, upholstery and window treatment fabrics.

cate and brightly colored pattern that fades or completely disappears depending on how the light hits it. The company’s innovative wallcoverings are also scheduled to be installed in Swissôtels worldwide, featuring unique layerings of texture and pattern that incorporate the Swissôtel’s graphic identity.

“Phantom is a high-tech material with metal fibres made of bronze, aluminium and copper that produces an iridescent shimmer in varying shades. It is also the lightest fabric in the world, weighing just 10 grams per square metre,” explained Michele Rondelli, Creative Director at Jakob Schlaepfer Décor, who is responsible, among other things, for the home décor line. “Like a soap bubble, the fabric becomes more transparent the more light falls on it. This groundbreaking innovation won Jakob Schlaepfer the RED DOT Design Award and the Design Preis Schweiz Award in 2011.”

The Jakob Schlaepfer scarf for the Swissôtel.



This fabric is being used for scarves to be sold in the Swissôtel and there are plans to integrate Phantom into the interior design of the hotel. The exclusive design for the Swissôtel scarf takes advantage of this mutability by featuring an intri-

Jakob Schlaepfer wallpaper concepts for the Swissôtel.

But of course you don’t come to show to stay in your hotel! Fortunately Vision 12 attendees and speakers have sent in dozens of great ideas for food, shopping and entertainment. So even when the show is not open and seminars aren’t in session, there’s still plenty to see and do. Deb Barrett recommends: Sarah Susanka’s Not So Big Showhouse at SchoolStreet brings her ‘build better, not bigger’ design principles to Libertyville, Illinois, just north of Chicago. The showhouse, which opened on November 19, 2011, remains open for

crop/trim marks

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viewing and tours on weekends until May 2012. Tour hours are Saturdays 9:00am-4:00pm and Sundays 1:00pm4:00pm. Note: WE WANT THE FRAME IN THE AD.

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The live area is 3.6” x 9.75”. Crop/trim marks are an Fulton Market is now the place for dining options in Chiadditional 0.125” from the cago. Next, at the corner Fulton and Morgan, is the latest sides of the live area. venture from Grant Achatz, the celebrated modernist chef, and serves as the lodestone for THISthe AD neighborhood. TO gO INTO THE I’ve INDuSTRy been trying for over a year toMARCH-ApRIL nab one of the 62 seats availSHOW ISSuE: VIVA LAS able per night…and still haven’t managed to do so, but I'm VEgAS MAgAzINE. going to keep trying!

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Modernist cuisine at Next.

If you get shut out at Next, there’s also Ing, Moto, (two of its chefs were on Top Chef this past season) Publican and Haymarket, all well-reviewed restaurants, and the list grows each month. Try to arrive at least an hour before your reservation in order to browse the galleries before your culinary adventure, most of which obligingly stay open late, especially on Friday and Saturday nights. The neighborhood is unique in Chicago—during the week driving along Fulton it can feel like a purely industrial area, dodging pallets in this mix of factories, meat and produce markets and wholesale outlets.You can smell the nearby Blommer Chocolate factory too. But in the last 20 years or so, the factories closed and were converted into loft condominiums which in turn brought the restaurants and galleries and boutiques. As far as galleries, check out Mars Gallery, E|C, kasia kay gallery, Linda Warren Gallery, Packer Schopf and Ebersmoore. There’s also Morlen Sinoway furniture, Leslie Hindman Auction House, as well as funky boutiques unique to the area. crop/trim marks

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And, for some great home furnishing shopping check out the following: Scout: Voted Best of 2011 by Chicago Reader at 5221 North Clark Street. Branca: Alessandra Branca’s store at 17 East Pearson that I think Charlotte Moss modeled her townhouse store after. Elements: Now celebrating its 25th anniversary, this is a treasure trove for the truly discerning—jewelry, fashion accessories, tableware, and items for home and bath. All yield limited collections and objets d’art chosen to epitomize quality and uniqueness. 741 North Wells Street. Jayson Home & Garden: Always innovative, always popular with both designers and consumers for its distinctive mix of products and innovative presentatations.1885 North Clybourn Ave.

Lois Roegge: My recommendation to anyone visiting Chicago: Eat an Italian beef sandwich from any restaurant there. I can’t find them anywhere else and make it my top priority to eat as many as I can each time I visit! Margaret Taylor: Some of my favorite things to do in Chicago include: 1) Visiting Navy Pier— There’s so much to see and do with great places to eat and shop for souvenirs. 2) Shopping—especially along North Michigan Avenue and at Water Tower Place. 3) Dining—Grand Lux Cafe at the corner of Michigan and Ohio 2nd floor, great food and atmosphere. Barb Soth: I love the Ferris wheel at Navy Pier, and then I finish up with lunch or dinner at Riva’s overlooking the lake and the city. It’s both fun and elegant. Another great view of the lake and the city can be found at the top of John Hancock building. And one more great thing is to walk along Lake Shore Drive and head to Buckingham Fountain. It’s a great walk, beautiful views and it’s free! Judy Soccio: As a former Chicagoan and a real fan of the Windy City, I just enjoy walking the Magnificent Mile and admiring the amazing architecture—old and new. Hint to visitors: be sure to visit Greektown for amazing food any time of the day, and Burghoff’s for the best creamed spinach in the world!

Jayson Home & Garden

Other great design sources include Salvage One: Architectural Salvage, 1840 West Hubbard, Urban Remains at 1850 West Grand, Finally, if you are a baseball fan, the world champion St. Louis Cardinals play the Cubbies on Tuesday, April 24. Some eager attendees told us about what they were looking forward to when visiting the city: 36


Penny Purcell: Chicago is a great city for design resources and these are some of my favorites: Margo Cuisinier specializes in fine art and art restoration including cleaning, repairs, retouching and conservation. www. . David McClain Antiques at 2716 W. 111th Street has an inventory that ranges from fine art to contemporary collectibles—meaning you’ll find both authenticated oil paintings and limited-edition figuines still in the original packaging. Vecco Design Studio at 912 West Armitage ( a neighborhood that’s filled with great shopping) offers workshops in stencil design for rugs. You can choose from dozens of pre-cut stencils or create your own. They supply the rugs, colorant sprays and sealers that allow you to make a custom creation in just over an hour. V

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Big Ideas to Discover New marketing methods to grow with Contributions by Nicole M. Shields and Bruce Bernstein t one point or another, nearly every business owner dreams of the magic marketing solution—a process, tool or new medium that will drive sales effectively and consistently. Two participants at Vision12 Chicago share their take on new ideas and directions for marketing. Nicole M. Shields: It’s easy to get overwhelmed with all the new marketing tools available these days. But especially for professionals in the interior design field, the big thing to remember is really very basic­—people do business with people they know, like and trust. You are working in people’s private spaces and their happiness is derived not only from a beautiful end result, but an enjoyable, often collaborative working relationship. Bruce Bernstein: As a small business owner, I think our biggest challenge in business is making sure we stay fresh with marketing, social media and new technologies that can grow our business. One of the questions that I am constantly asking myself and my employees as well as friends and advisors is ‘Where will technology take us in our business?’ NS: My obsession is using what I call sensible marketing strategies to build and grow businesses. What do I mean by Sensible Marketing? Well, it means implementing the right mix of marketing strategies that result in the best return on investment with the least amount of expense. For example, trust and relationships used to be built at networking events, cocktail parties, via print ads, sales calls, referrals, etc. These methods are still being used, but now there are many additional channels available to expand and expedite those relationships. The really good news is that channels such as social media, blogs, email, interactive websites and others actually help reduce the sales cycle time and allow you to begin relationships with more people, simultaneously, than would ever be possible using only traditional methods. BB: The Internet and the new marketing opportunities it has fostered benefits businesses in many ways, but at the same time it has presented a whole new set of issues. Consumers use the internet to challenge you on your pricing, throwing pricing from both big box stores and independents back at you, not understanding that it’s ‘apples to oranges’ pricing. 38


Our response to this has been a mix of tech and non-tech solutions. We’ve increased our prices on drapery labor, thus making our products more expensive when customers shop us. At the same time we’ve created some value opportunities with ‘loss leaders’ such as a free-labor drapery panel program—the customer can choose from select fabrics and pays only for the fabric. We then use social media to showcase these new options and get customer feedback and response. NS: I don’t think anyone should be intimidated by these new social media tools because, at their core, they use the same marketing principles as the traditional methods. Once you master these you’ll find that prospects are nearly sold before you even make contact, shortening your sales cycle. V

MARKETING INFORMATION AT VISION12 CHICAGO Nicole M. Shields is the founder of Pro Marketing Matters, a company dedicated to utilizing the right mix of new and old marketing channels to eliminate waste and employ strategies and mediums that will increase revenues. She is presenting two seminars at Vision12: How to Use Free Web Tools to Dominate Your Local Market and Understand New Marketing Tools and How to Use Them Successfully. Bruce Bernstein is the owner of Sunshine Drapery and Interior Design in Maryland Heights, MO. He will be participating in the Business Success Workshop series on Wednesday, April 25, a full day of panel discussions, seminars and discussion groups focused on a variety of business building topics.

CLOSER LOOK Nicole Shields Bruce Bernstein


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Visit us at booth #420

© 2011 HomeRun Holdings Corporation. QMotion® and Home Manager ST® are trademarks of HomeRun Holdings Corporation. All rights reserved.



IWCE: Vision 2012 as of date of publication

ABC Sun Control ABO Window Fashion ADCO


Belagio Enterprises, Inc.







America's Window Covering Buying Network Anderson Fabric Workroom Arabel Art Lee Enterprise Co., Ltd. Award Fabrics B & W Window Fashions Ball Chain Bead Chain


BTX Window Automation Carrot Industrial Co., Ltd. Catania Silks



513 508 646 444 100 339 609

233 338

CHF Academy N/A Custom Decorators 531 Dong Guan Yulia Electronic Technology Co., Ltd. 648 DraperyPro 255 TechSmart Shutters 426 Exciting Windows! 600

Forest Group USA Gale Pacific Gold Classic Enterprise, Ltd.


QMotion Shades



The Reed Awning Co. Rose Lace & Braid Rowley San Benito Shutter Co. SB2 Concepts


Shanghai Mingcheng Architecture Sun-Shading Shenzhen Bofu Mechanic & Electronic Co. Shutter Hut Sloan Machinery Smart Roll Somfy Systems, Inc. Strictly Plantation Shutters Tobi Fairley TMS Menagerie Uni-Soliel Ent Co., Ltd. US Polymers


VASA Vendor Presentations Ventana Sales Design & Manufacturing WAOA Waters Edge Blinds & Window Treatments WD Fashions Window Coverings Association of America Window Fashion Certified Professionals WINPLUS Wintec Korea, Inc. Woodmart Shutters


Zhenjiang Jingyou Curtain Co., Ltd. Zhongyang Window Blinds Article Co., Ltd. ZMC



Golfinho -- Inovacao Em Bricola 122 Guangdong Jinlian Window Fashion Co., Ltd. 645 Raex Machinery Limited 647 Hangzhou AG Machinery Co., Ltd. 644 Hangzhou Langfan Export and Import Co., Ltd. 655 Hiker Enterprises, Ltd. 550 IDS Chicago Chapter 355 iEdit Web 701 IFDA Illinois Chapter 455 IIDA 256 Insolroll 413 Jim Fine Wooden Products Co., Ltd. 546 Karey Window Decoration Products Co., Ltd. 651 Leader Blinds 112 Levolor/Kirsch 702 Lotus & Windoware 438 Lutron 633 MechoShade Home Systems 522 Midwest Draperies Inc. 545 Midwest Marketing 540 Minutes Matter 245 Ningbo Dooya 620 NomiStar 244 Norman Shutters 312 Orion Ornamental 226 Pacific Heritage Home Fashions, Inc. 227 Phifer Incorporated 326 PIC Business Systems, Inc.


700 450 437 528

432 414 446 516 300 238 611 510 431 532

502 708 356 533 704 249 500 635 408 414

649 332



New Product ABO Window Fashion Visit us at booth #337

ADCO Visit us at booth #337

Introducing ABO Window Fashion’s new program: 1 1/2 inch decorative traverse rods and decorative poles with interchangeable finials. The coordinating decorative poles can be spliced with our patented rod connector to desired length. Additional decorative and contract drapery hardware products are available. For more information, call 866/326-1989 and visit

SquibCo Solutions is in the process of changing its name to better reflect the relationship to its parent company, Adco Cleaning Products. Adco OnSite provides equipment, chemicals, training and support that allows you to clean all fabric-based window fashions right where they hang. Guaranteed no shrinkage or damage!

Anderson Fabric Workroom Visit us at booth #513

Arabel Visit us at booth #508

Custom workroom of award-winning products for 30+ years. We are dedicated to providing the best quality, service and pricing to our customers. We are a full custom workroom and distributor of Graber Blinds and hardware. Contact Heather at 800/328-1791, or Visit us online @

If you manufacturer roller shades, please call for one complimentary Binder Book. Our new collection was made with waterfall samples to be more user friendly and features a mix of designer fabrics, blackouts and screens available in 98” and 118” widths.

Bead Chain Visit us at booth #609

BTX Visit us at booth #218

Bead Chain® offers top quality chain used for roller shades and blinds. Our product offerings include spool chain, endless loops and accessories and attachments. Quality products, competitive price and logistic solutions is what Bead Chain® delivers. All Bead Chain® products comes with a quality guarantee, so request a quote today at

For more than 25 years, BTX has offered the largest program of automated window coverings in the industry. In its modern Window Automation manufacturing facilities, BTX produces precision custom built systems for drapery, roller shades, Roman shades and other specialty systems for leading hotels, public buildings and upper-end residences worldwide.



For more information: 800-811-9367

Brimar Visit us at booth #344 Brimar offers a distinguished line of drapery hardware in diverse styles, materials, finishes and sizes. Mindful to functionality, Brimar provides drapery motorization, custom pole bends, outdoor hardware, as well as traverse and ripplefold systems. Visit us win a $100 gift certificate in our daily drawing. Our info: 800/274-1205,

Be Different Be Nice

Carrot Industrial Co., Ltd. Visit us at booth #233 Carrot Industrial Co., Ltd Taiwan Booth# 233

Nice, the right choice in interiors, awnings and roll shutter automation! Ideal for any application, Nice tubular motors stand out for their distinctive combination of technological innovation and design.

Catania Visit us at booth #338 Butterfly print.pdf










4:51 PM

Be different, be Nice!

Besides silks, Catania now offers high quality linens and cottons. The cotton print pictured here is the latest addition to our extensive collection of natural fabrics. We also have polyester & upholstery fabrics. Please visit our web site: or call us: 800-380-4120.

Choose the Nice way of doing business.

Nice USA Inc. 12625 Wetmore Road, Suite 218 San Antonio, TX 78247 Toll. +1.877.786.7133 Ph. +1.210.581.6030


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2/15/12 WF-VISION.COM | MAR/APR 12 | 432:02 PM


New Product Gale Pacific USA, Inc. Visit us at booth #542

Gold Classic Enterprise Ltd Visit us at booth #240

Relax in style and comfort with Coolaroo Exterior Sun Shades. Specially designed for outdoor use, these shades offer superior durability and up to 90% UV block. The perfect solution for sunny patios, decks, windows and much more. So go on, Live Outdoors With Coolaroo™. Gale Pacific USA, Inc. 800/685-3226,

The professional curtain rod/accessories hardware designer from Taiwan and manufacturer in China. 15F. No. 866-1, Jhongjheng Rd., Jhonghe Dist. New Taipei City, 235, Taiwan. Tel : 886-2-22288158 Fax : 886-2-22288159 Email :

Golfhina Visit us at booth #122

Hiker Enterprises, Ltd. Visit us at booth #550

A Portuguese manufacturer of wooden curtain poles and accessories, Golfinho combines tradition and innovation through production know-how and technology. The company is committed to developing new designs as a factor of differentiation and customer satisfaction. Tel.: 00351 234 62 34 50, Fax: 00351 234 62 15 96, E-mail:

Hiker Enterprises, Ltd. Ontario & Arizona Booth 550

Forest Group Visit us at booth #320

Jim Fine Wooden Products Co.,Ltd Visit us at booth #546

Forest Group travels the world to find the highest quality and most functional drapery hardware on the market. Our products travel, too, or traverse. You can see these decorative traversing rods and our many other products at Booth #320 or at www.

The most professional shutter components manufacturer in China. Our special process ensures the straightness, stability and finish. If you are seeking a solution to minimize the quality risk of components or to maximize the production efficiency of shutters,please feel free to communicate with us at any time. Tel:0086/453-5871577, Fax: 0086/453-5878177, E-mail: Web:



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Learn More. Share More. Earn More.

• Since 1993, students have traveled from around the world to attend the Custom Home Furnishings Academy, the premier destination for hands-on learning. • The state-of-the-art facility in Charlotte, NC, includes classrooms outfitted with professional workroom equipment, industrial sewing machines and a design studio, with instructors who are experts in their areas of study.

• Courses offered include Career ProfessionalTM training in the areas of window treatment and slipcover fabrication, upholstery, drapery installation and decorating.

• Campus, home study, traveling and private training programs are available. • Call or email for a complete course catalog.

• Receive the Drapery & Design Professional magazine online or delivered to your mailbox six times per year.

• Gain 24/7 access to the CHF Forum to post questions and answers, share photos and connect to other custom home furnishings professionals, and search a database of over 450,000 posts to find solutions to every challenge. • Participate in monthly LIVE educational webinars with on-demand viewing on the most relevant and inspiring topics.

2 • View In The WorkroomTM video 201 streaming events, featuring classroom for experiences, CHFA ah-haTM moments, network sponsor facility tours and real-life workroom activity. • Join the industry’s largest and most active network TODAY!


New Product Leader Blinds Visit us at booth #112

Midwest Drapery Visit us at booth #545

The Cordless One Touch S-Shape blind from LeaderBlinds makes it possible to raise, lower, open and close with a single touch for 2" faux-wood blinds—without lift cords, creating a safer product in a family environment. With 2" premium s-shape faux-wood slats, the blind can be trimmed for recess fixing. What's more, the stylished heavy duty headrail complements the product in every way.

Since 1992, Midwest Draperies has been specializing in residential and commercial interior design. Our 10,000 sq. ft. facility is equipped with top quality manufacturing products. Midwest Draperies offers complete window treatment and design services for the residential,
commercial and hospitality industry. Our state-of-the-art drapery workroom offers exceptional quality for all your window treatment needs and we support you throughout the entire design process.

Lotus & Windoware Inc. Visit us at booth #438

Midwest Marketing Visit us at booth #540

Importer and wholesaler of quality window treatments offering the most sizes in the business. Two distribution centers provide quick delivery anywhere in the U.S., from a single carton to multiple containers. Lotus specializes in 1" Vinyl, Vinyl Plus and Aluminum; 2" Vinyl Plus and Faux Wood; and 3 1/2" Vertical Blinds.

Midwest Marketing has been fabricating Phifer SheerWeave shades and Transparent Mylar shades since 1985. They also distribute shade components including steel roller tubes, metal hem bar, Faber/Benthin and Rollease bead chain clutches and components, and they have been distributing MADICO Window Film for over 40 years. Window film is the perfect add-on to your existing shade or drapery business.

Lutron Visit us at booth #633

Ningbo Dooya Technology Co., Ltd Visit us at booth #620

Give your clients the luxury they want at a price they can afford with Serena remote controlled shades with insulating honeycomb fabric. Controlled via a remote, these battery-powered shades are easy to install and are ideal for hard-to-reach windows. And they’re available in a variety of opacities, colors and textures. For more information visit or call 1.888.445.8063.

Ningbo Dooya Mechanic & Electronic Technology Co., Ltd. is a global leading manufacturer of smart home system and window and door automation. It produces smart home products, tubular motor, motorized curtain motor, venetian blinds drive, window opener, control systems and relative accessories. Tel:+86-874-86571666 E-mail: info@



Introducing... WFCP Workroom Certification • The ONLY workroom certification that recognizes and credits real world experience. • Designed to assess and determine your strengths and to pinpoint areas for improvement • Customized plans to make you the BEST YOU CAN BE in the workroom business.

Imagine a program that not only gives you the credentials you need but helps you reach the next level in your business life.

Developed for Window Fashion Certification Program by the Workroom Association of America.

An intensive, individual, customized training program for all levels of experience. Superior Education Networking Business Tools

Join WFCP Today! 651.330.0574


Visit us at Vision ’12! WFCP booth #500 WAOA booth #456



New Product Nomi Star Visit us at booth #244

QMotion Visit us at booth #420

NomiStar New Jersey & Illinois Booth 244

Discover beauty in motion. QMotion® Shades are the first of their kind in the window coverings industry. The revolutionary innovation behind QMotion® offers industryleading battery life, unbelievable quietness and effortless installation. Finally, the luxury and safety of motorized shades, without cords, are accessible to everyone. Visit

Phifer Visit us at booth #326

Reed Awning Visit us at booth #638

Phifer revamps the image of classic shade fabrics with additions—natural, organic weaves in silky finishes—to its SheerWeave® Style 5000 line. Incorporating on-trend patterns and tones, these fabrics easily pair with the latest design, color and décor trends. For more information, visit Phifer at booth #326 or call 800/221-5497.

Reed Awning and abc Sun Control partner up at Vision 12 to introduce stateof-the art retractable awning and shading systems, showcasing the highest quality materials for the greatest protection and durability. Because windows have two sides. Visit Reed Awning and abc Sun Control at booth 638,, or

PIC Business Systems Visit us at booth #537

Rose Lace Visit us at booth #700

PIC Business Systems, Inc., is a provider of fully integrated, web-based business management software to the window covering industry for the past 25 years. System designed for fabricators, distributors, franchisees and retailers with a single source solution for managing clients, quote and order processing, inventory, procurement, production, BOM, product configuration, shipping, invoicing, AR, AP, GL and financial reporting. e-PIC One™ Enterprise 800-742-7378 48 | VISION Contacts: Steve English or Dean Poole

New! The latest trends are ‘silvers’ and ‘purples’ and Rose Lace introduces two new lines to meet demand, offering exceptional style and value to complement both contemporary and classic tastes. Full lines include: Cord edge, headers, brush fringe, three styles of tassel fringe, four styles of crystal tassel fringe and curtain tie-Bbacks. Call for sample books 516/877-7980—View online at

Drapery Hardware


Š2012 Kirsch, a Division of Newell Window Fashions

A stylish solution for decorative drapery hardware.

Join the Kirsch professional design community to get first-hand looks at new products and register to be a part of future design advisory groups. Wave finial in Old World White from the Buckingham Collection WF-VISION.COM Visit us at booth #702

| MAR/APR 12 | 49


New Product San Benito Shutter Co. Ltd. Visit us at booth #437

Strictly Shutters Visit us at booth #238

Your complete shutter source: California, Texas, Georgia, Florida. Painted Poly • Raw Poly • Paint Grade Wood • Painted Wood • Stain Grade Timbers CALIFORNIA ~ TEXAS ~ GEORGIA ~ FLORIDA • Exterior Components • Sundries • Hardware • Equipment Painted Poly ~ Raw Poly • Software Manufacturing Paint Grade•Wood ~ Painted Wood Support • Wholesale Wood, Stain Grade Timbers Poly And Unfinished Panels Exterior Components Phone: 831/637-8700, Sundries ~ Hardware ~ Equipment

Strictly Shutters is an American-made shutter manufacturer, delivering poly and bass wood shutters in two weeks. Custom paint colors, specialty shapes, French door cutouts, arches, circles—we do them all in house. Come to the experts: Strictly Shutters, 772/220-2399,

Software ~ Manufacturing Support Wholesale Wood, Poly, & Unfinished Panels

 Phone: 831.637.8700, Booth #437

SB2 Visit us at booth #528 SB2 Concepts offers a full range of polyester blackouts, decorative and European design roller shade fabrics. We will be showcasing the blackouts from Shaw of Australia and introducing the latest roller shade fabrics by Lienesch at Vision12. To see our collection of fabrics, please visit www.sb2concepts. com/catalog/ or contact us at 909/ 937- 0022.

TechSmart Shutters Visit us at booth #426 TechSmart shutter system features the latest in polymer materials technology and can be customized to any specialty shape within the normal lead time. It also offers superior insulation properties as well as resistance to cracking, warping or fading and is warranted for 20 years. Phone: 817/633-4005.

Sloan Machinery Visit us at booth #446

TMS Visit us at booth #510

Sloan Machinery Massachusetts Booth# 446

TMS-Menagerie is the wholesale manufacturer of the Menagerie Collection of drapery hardware, and a fabricator of “decorative” motorized drapery systems and custom traverse rods. Hardware lines include: Urban Dwellings–All-Natural Wood, “Outdoor”, Casa Artistica, Traditional Decorative Menagerie, Bamboo and more. Contact:, tel: 407/339-4768,



Uni-Soleil Enterprise Co., Ltd. Visit us at booth #431 Uni-Soleil Enterprise Co., Ltd., in Taiwan has been a leading and professional manufacturer of window covering components since 1991. With moulding facility and injection machines which enable Uni-Soleil to provide customers good quality products, Uni-Soleil is your one stop source! Uni-Soleil Enterprise Co. Ltd., No.1 Chung Shan Road, Shin Shi Dist. Tainan 74444, Taiwan, Tel:+886-6-5106611, Fax:+886-6-5106606 email:,




Antique Bronze


AllView Shutters by US Polymers Visit us at booth #532 AllView Shutters by US Polymers allows window covering fabricators to profitably manufacture poly shutters right here in the USA and beat the Chinese imports on price, delivery and quality. AllView shutters are made of poly materials that are pre-finished, eco-friendly and delivered to dealers in five days. To learn more about AllView Shutters and fabrication contact US Polymers at 800-737-4569 or visit

Vasa Window Coverings Visit us at booth #543 A wholesale fabricator of professionally engineered roller shades with strong focus on motorization and technology; we provide innovative custom shading systems and are an Authorized Dealer of TaHomA速 by Somfy速. Vasa is committed to excellent customer service and superior quality products. It is our goal to be the single source for all shading and motorization needs. 800/708-0243,


Visit us at booth #226 | 877.476.6278




New Product Waters Edge Blinds Visit us at booth #533

Window Fashion Certified Professionals Visit us at booth #500

Designers Choice two-inch horizontal wood blinds are American made and manufactured in Michigan. The vivid color pallet includes 14 ecofriendly finishes including color of the year, Tangerine. Crafted with superior components, these blinds are engineered to provide a lifetime of smooth operation. Call 877/202-1568 or visit for information.

Window Fashions Certified Professionals (WFCP) is a community of professionals driven by a common passion for window fashions, and committed to the belief that designing and specifying custom window fashions is a powerful multi-faceted profession that can positively change people’s lives. The goal of the WFCP program is to enrich our members’ career lives, promote the values of window fashions in interior design and offer support and recognition to our members.

Wintec Visit us at booth #408

WinPlus Visit us at booth #365

Viewmax by Wintec Korea; the most versatile, elegant rollershade system available anywhere. Reduce inventory—Viewmax makes six shade types. A quick change of components allows you to fabricate standard rollershade, unique day-night shades, sheer and dual-shade types. For more on Viewmax, contact Storch International, Inc. at or 608/833-8222.

Winplus Korea Booth # 365

Ventana Visit us at booth #708

ZMC Window Covering Supplies Visit us at booth #332

Components for: horizontal blinds, roller shades, vertical blinds, Roman shades and cellular shades. Readymade blinds in: PVC, aluminum, faux wood, vertical, roller shades. See our new faux wood collection. Phone: 866/9530202, fax: 562/424-0028, www.ventanawindowproducts. com.

International manufacturer and distributor offering specially designed components for Somfy Motors, Roller Shades, Roman Shades, Panel Track and a wide variety of fabrics. ZMC is proud to provide the best quality products and service at a competitive price, through our commitment to continuous improvement. Phone: 800/541-2557 (US toll-free) or 877/670-8909 (Canada toll-free) Fax: 800/905-856-3388, e-mail:,




Why WFCP ? Window Fashions Certified Professionals (WFCP) is a community of professionals driven by a common passion for window fashions, and committed to the belief that designing and specifying custom window fashions is a powerful multi-faceted profession that can positively change people’s lives. The goal of the WFCP program is to enrich our member’s career lives, promote the values of window fashions in interior design and offer support and recognition to our members.

Cheryl Draa, WFCP Specialist Cheryl Draa Interior Designs Dallas, GA

Marie Mouradian, WFCP Expert Window Designs Etc. Jefferson, MA

Jill Ragan Scully, WFCP Master Impressive Windows & Interiors, Hastings, MN

Judy Soccio, WFCP Specialist SoccioRodriguez Design in Monongahela, PA

I am WFCP. I am... Connected Influential Recognized Applauded

Above all, I am Certified WFCP – The industry standard for education and certification. Join WFCP Today! 54 | VISION 651.330.0574

Visit us at VISION ’12 (booth #500) for special member-only prizes and offers!

Visit us at booth #232



Transform Your Business Creative thinking opens up new possibilties by Susan Schultz t’s difficult to turn away from success. When you have a thriving business, grown and nutured by yourself and that you love, it’s tough to imagine a future without that passion and committment in your life. But two women, in two different businesses, both made the hard decision to transform their current successes into something more creative, more risky and utlimately more fulfilling. From Artist to Executive and Back Again Susan Dumas started the Pullits line of decorative tassels for blind and shade cords in 2003, when she noticed the uninspired pulls on her newly purchased blinds. Having already had success in other areas of home fashion product design, she set about creating her own, more decorative pulls, crafted in resin and ceramic. The response was terrific and the line soon grew to dozens of designs with options for trade clients, retail, consumers and manufacturers. However, Dumas eventually knew she wanted to spend more time creating and less time managing. She sold Pullits in 2010 and, although she maintains a close relationship with the company, she is engrossed in her fiber arts business, where she creates unique textile designs and installations for private and retail clients, galleries and museums. As part of that business she also designs and creates custom hand-made tassels. Ribbons, beads and unique findings are the hallmarks of her latest design adventure.

This chic rooster tassel would work just about anywhere— adding a touch of whimsy to an amoire, draped over a chair- or bed-post or on display purely for its own good looks. Custom designs and colorations are available to complement any drapery fabrics.



Forging Relationships When Tammi LeNair realized about five years ago that she could start to tell when bad weather was coming by how stiff her hands would get, she began thinking about a future beyond her drapery workroom. For 20 years LeNair has loved (almost) every aspect of her business—working with beautiful fabrics, designing and hand-stitching unique details and, of course, seeing the pleased and grateful looks on her clients’ faces after the installations were finalized. So she knew whatever new direction she wanted to take L’Interieur LeNair in, she didn’t want to leave some of the best aspects—uniqueness, creativity and inspiration—behind. Her first step in this new direction came three years ago when she launched a line of small, custom-painted finials, scaled to work on sidelights and other narrow or undersized windows. But to launch La Finial, she realized she needed a source for small diameter rods and brackets and turned to Helser Brothers, a supplier she had a good working relationship with, for assistance. Together LeNair and the team at Helser worked through the components so that she was able to offer a full line, although tiny in scale. Her next move came through social networking—she friended Remy Lemoine, a French decorative hardware specialist, on Facebook. The artist in LeNair responded to many of Lemoine’s inventive designs. In January 2009, LeNair went to Paris for the design shows and to meet Lemoine in person and see more of his designs first-hand. A private showing of his “curtain jewelry” enthralled her. Lemoine agreed to let her take a couple Murano glass tiebacks back to the U. S. LeNair had some designers in mind, clients of hers that she knew would respond as passionately as she did to the sculpted hold

backs he presented. (As if all this was exciting enough, ask her to tell you sometime about what happened in the security line at the airport when she was asked to remove the curved glass designs. Fortunately LeNair speaks fluent French!) Positive that designs as creative and unique as Lemoine’s deserved a place in the U.S., LeNair eventually became his U.S. representative, adding more samples, creating a display in the Marketplace Design Center in Philadelphia, Penn., and working with designers to specify from the broader line. LeNair has approached her transition from drapery workroom to supplier gradually. She’s happy with these incremental changes; she’s able to use her new lines in her current designs, and is looking forward to when ‘supplier’ becomes a better definition of her business than ‘workroom’. She notes that being on the other side of the business relationship is challenging. “Being an attendee all these years at the various trade shows, I never gave it much thought as to what the vendors went through to promote their products,” said LeNair. “Now that the tables are turned, wow! There is a lot of Tammi LeNair’s current collection of unique decorative hardware includes her own La Finial line of small-scale hand-painted pieces and Remy Lemoine’s sophisticated modern holdbacks available in cost involved and everyone wants variety of unique materials. She’s developing her latest addition, hand-crafted leather and faux leather door prizes, freebies, you name it. holdbacks based on a bridle, in conjuction with a local craftsman. Marketing materials have been especially tricky for me. They are “I presented some initial samples,” said LeNair, “still smellnot cheap to design or produce and I want to be creative ing like leather adhesive and dye, at a WCAA event and in how my lines are presented.” got such a positive response that I was approached by some well known vendors who would like to rep them for But those issues are not getting in the way of what she me. How exciting is that!” V sees plans her future. Two months ago a local Amish man sent her a postcard. He specializes in hand-made leather bridles and harnesses, but had adapted them as towel holders. LeNair saw the possibility for elegant leather CLOSER LOOK holdbacks. It’s a line that’s still in development, but LeNair and her co-creator are working with faux crocodile Susan Dumas leather, black patent leather and textured vinyls. Some designs will be embellished with crystals, silver fleur de lis, old English lettering and monogramming and can be Tammi LeNair made to fit drapery panels of any volume.


Mary Elliott Designs, Decorating Den Interiors, Matthews, NC

Working with colors that are already in place, or using color to transform a space is a key aspect of any interior designer’s repertoire. These projects demonstrate how much color influences every interior.



After seven years of living with a bland peach-hued bedroom, the clients wanted a warm, restful, romantic room to use as a true retreat. Most of the furnishings would stay the same, but by incorporating a soft gold and green palette, the entire feeling of the room became more soothing and welcoming. Embroidered silk swags softened the broad expanse of stark white shutters, adding the finishing touch needed to tie new and old together.


CREDITS: Designer: Mary Elliott, Decorating Den Interiors, Matthews, NC. Workroom: Rosa's Designs. Installer: Jim Richardson. Photographer:Edie Ellison, Accents Photography, Greenville, SC. SOURCES: Swag fabric: Kasmir Fabrics, Mandela Sage in Barley. Jabot fabric: Kasmir Fabrics, Mandela Sage in Brandy. Trim: Seabrook, Hatteras in Misty. Sheers: Kasmir Fabrics, PG520 in Winter.


Patrice Hawkins, Hawkins Design Systems, Matthews, NC The clients for this home married two years ago, combining furnishings and accessories in a new home. The paint on walls was builder bland, the windows were bare and the the furniture truly couldn't not work together. So the goal was to create a coordinated interior that brought life and color to their home—and they specifically asked for a mood that evoked the Mediterranean seashore. Unlike most interior design projects, this one began with picking out fabric for the window treatments‌all the other aspects of the this room and the connecting rooms were designed around this selection. Because she loved bright blues, while his favorites were greens, gold and reds, the chosen fabric incorporated all of these colors. The clients made it clear that they loved their back yard and wanted to enhance their views of the woods so the window treatment had to frame the window without blocking the view; fortunately there were no privacy or sun issues to deal with. A custom painted wallpaper with the look of a stone wall brings the feeling of the Mediterranean seashore into the room. The moldings were painted an off white and to allow them to stand out, the ceiling was painted a light tan, accentuating the molding and drawing attention to the top treatment in the room.




CREDITS: Designer: Patrice Hawkins, Hawkins Design Systems, Matthews, NC. Cornice Workroom: Eva Lohnas, Charlotte, NC. Drapery Workroom: Carole Fabrics. Installer: Edward Hawkins, Matthews, NC. Photographer: Edie Ellison, Accents Photography, Greenville, SC. SOURCES: Window treatment fabrics: Kasmir Fabrics.

We don’t just make automated drapery systems.

Would you be surprised if this unit controls the draperies too?

However, maybe there is something you’ve omitted in the mix. And that something might be automated window coverings, which can be managed through almost any manufacturer’s control system.

Division of MechoShade Systems, Inc. T: +1 (718) 371-1140 F: +1 (718) 729-2941 E: W:

Our window coverings include roman and roller shades with a choice of over 300 shadecloths including blackout. And there’s WhisperTrac®, the ultra-quiet motorized drapery system you see here. So don’t miss out on a profitable window of opportunity.

Visit us at booth #522

© 2011 MechoShade Systems, Inc. Trademarks and registrations are the exclusive property of MechoShade Systems Inc.

Everyone these days—or practically everyone—knows about central-control systems for the intelligent home.

Patrice Hawkins, Hawkins Design Systems, Matthews, NC The eat-in kitchen, visble from the living room shown previously. The windows were finished off with a pick-up valance in a striped fabric that coordinates with the cornice fabric.


CREDITS: Designer: Patrice Hawkins, Hawkins Design Systems, Matthews, NC. Cornice Workroom: Eva Lohnas, Charlotte, NC. Drapery Workroom: Carole Fabrics. Installer: Edward Hawkins, Matthews, NC. Photographer: Edie Ellison, Accents Photography, Greenville, SC. SOURCES: Window treatment fabrics: Kasmir Fabrics.



Julie Meyers, Decorating Den Interiors, Waverly, IA It’s a major challenge to update a bathroom without being able to change the tile, in this case a dated cerluen blue. So the plan for this bathroom was to bring new design elements into the room while minimizing the visual impact of the blue tile. The window treatment was one of the key factors; making the window a focal point draws attention away from the wall tile. The design of a curved, skirted cornice and natural woven Roman shade, both of which lend interesting shape and texture to this otherwise hard-edged space, draw attention to the window. A beaded fringe on the hem of the shade further incorporates featured colors of soft aqua, pistachio green and chocolate brown, helping to tie the new design elements in with the tile.


CREDITS: Designer: Julie Meyers, Decorating Den Interiors, Waverly IA. Installer: Julie Meyers. Photographer: Edie Ellison, Accents Photography, Greenville, SC. SOURCES: Cornice material: FirmaFlex Bendable Fiber Board from Rowley. Cornice fabrics: Trend, 01004, in Chocolate, Pistachio and Capri. Woven wood undertreatment: B & W Horizons natural woven Roman shade, in Forest Glen/Walnut. Trim: Bauble bead, black trim and Jefferson Linen/Jave edge banding.



SheerWeave Interior and Exterior Sun Control Fabrics... ®

Roman Shades Control the amount of heat and glare of the sun with Sheerweave Sun Control Fabrics. SheerWeave’s light-filtering qualities diffuse light, reduce glare and diminish solar heat gain increasing the comfort of your home. Natural light can be a beautiful design element with a little sun management!

Roller Shades SheerWeave Performance + combines the performance of a traditional solar screen fabric with the highly reflective properties of metallization and achieves the ultimate in sun control protection. Lighter colored fabrics outward visability is greatly improved using this new technology! Unique Wholesale Distributors, Inc. is a full line distributor of Phifer SheerWeave fabrics. Please contact Customer Service at (800) 824-1277 for assistance.

Metallized Fabric

Wholesale Unique Distributors, Inc. Corporate Headquarters: ● 6811 NW 15th Avenue, Fort Lauderdale, FL 33309 Designer Showrooms: ● 6801 NW 15 Way, Fort Lauderdale, FL 33309

SheerWeave Style 5000 fabrics

● 4410 Chenet Lane, Sarasota, FL 34238 ● 706-C Garlington Road, Greenville, SC 29615 Service Center: ● 10501 South Orange Avenue, Orlando, FL 32842 Email: WF-VISION.COM | MAR/APR 12 | 65 Phone: (954) 975-0227 Toll Free: (800) 824-1277 FAX: (954) 975-0297 Website:

Barbara Elliott and Jennifer Ward-Woods, Decorating Den Interiors, Stone Mountain, GA The client requested window treatments that were funky and unique. A traditional box swag was given a new twist with an oversized medallion mounted onto a fabric covered cornice and placed just above the top of the window treatment. The purple crinkled fabric of the main window treatment was contrasted with a silver satin fabric and jabots complete the look.


CREDITS: Designer: Barbara Elliott and Jennifer Ward-Woods, Decorating Den Interiors, Stone Mountain, GA. Workroom: Finest Design, Norcross GA. Installer: Jon Kemmerer. Photographer: Edie Ellison, Accents Photography, Greenville, SC. SOURCES: Window treatment fabrics: Kasmir, Sydnie in Lavender; Fabricut, Silk-nSpectra in Chrome.



Priscilla’s Drapery Hardware At Priscilla’s we’ve been designing and fabricating drapery hardware for over 30 years, manufacturing one of the largest selections of drapery hardware anywhere. Made in the U.S.A. Call Priscilla 760/726-9228

Xentric Drapery Hardware Xentric Drapery Hardware is your one-stop shop for custom, unique drapery hardware, featuring contemporary and traditional collections in wrought iron, wood and glass. From finials, tiebacks and brackets to rods and rings, our quality products speak for themselves. Custom bending rods available for most rod styles. Traversing systems and motorized options available. New customers get an extra 10% off first order. Mention Promo Code: XEN10A Contact: 866/493-6874, e-mail:,

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Barbara Elliott and Jennifer Ward-Woods, Decorating Den Interiors, Stone Mountain, GA The client wanted to warm up their dining room. They wanted to keep the existing wall color and all of their existing furniture. But the round table in the long rectangular room appeared off balance and the untreated windows added to the starkness of the room. Simple panels were added to the wall of windows. A silk satin turquoise fabric was chosen to soften the chocolate colored walls. Hardware in a champagne finish was chosen to incorporate the mirrored credenza. A two-inch band of bronze silk was added to the top of each goblet pleat.


CREDITS: Designer: Barbara Elliott and Jennifer Ward-Woods, Decorating Den Interiors, Stone Mountain, GA. Workroom: Finest Design, Norcross GA. Installer: Jon Kemmerer. Photographer: Edie Ellison, Accents Photography, Greenville, SC. SOURCES: Window treatment fabrics: Kravet: Pavillion silk. Drapery hardware: House Parts.



Vision 2012 Show 1 2/20/2012 4:50:36 PM

Distributor of Quality Trimmings at Reasonable Prices

Beautiful wood look textures for vinyl verticals in the classic colors that welcome you home.

• Tassel Tie-Backs • Key Tassels • Cords • Chair-Ties

• Tassel Fringes • Bullions • Rosettes • Brush & Scallop Fringes

Golden Tassel, LLC

Farmingdale, NY Tel: 631/249-3023 • Fax:631/249-3027 Email: • Website:

Simple • Beautiful • Cordless

Automated Motor Shade Systems Phifer Sheerweave Fabrics Full Rolls and Cut Yardage

Contract Shades  Custom Solar Shades  Roman Shades  Somfy Motors and Parts  Components  Head Boxes  Side Channels • • • • •

Cordless CK Lift System (patent pending) Removable Top Down Bottom Up Option Approved by Parents for Window Blind Safety For more information, contact or call 254-662-4021.

Servicing the Window Coverings industry for more than 90 years. 954-974-0525 FAX 954-974-0529 1-877-5-Phifer EMAIL WF-VISION.COM | MAR/APR 12 | 69


BALL CHAIN MANUFACTURING Ball Chain Mfg. is the largest manufacturer of ball chain in the world, and our chain has proudly been made in the U.S.A. since 1938. Leading blind and shade manufacturers specify Ball Chain Mfg. products because they know our chain delivers the precision pitch, flexibility and specifications needed to work faultlessly in their sprocket and clutch systems. With us, and only us, you get chain made totally in the U.S.A. with quality that is second to none. Contact us for info on all of our new finishes and services such as endless loops and packaging. Visit us at, call 914/664-7500, or e-mail

CALHOOK CALHOOK has all the right hangers, fixtures and racks for fabric samples. Wall systems and Max-Space™ floor displays make the best use of your available space and help manage samples efficiently. CALHOOK also supplies a full line of pointof-purchase supplies and equipment for retailers. Call for a free catalog: 800/422-4665 or visit us online at

Visit us at booth #339

DESIGNWARE Exclusively from DesignWare, Prima Sateen is the finest 100% cotton sateen drapery available to the industry today. Its heavyweight density and high threadcount reduces wrinkles and increases the body of your custom-made fabric designs. A water-repellent and crease-resistant finish also enhances this premium drapery lining. This combination of properties protects fine fabrics against UV-rays, moisture, stains, creases, and also insulates from heat and cold drafts. Available in White, Ivory, and Cashmere, it is the preferred drapery lining of quality workrooms everywhere. For a free sample and catalog, call 888/2702301 or 770/271-9898 or go to

Visit us at booth #426 70



Faux Iron Solutions is your leading source of Tableaux® faux iron. Tableaux® provides the elegance of wrought iron with unlimited designs and a variety of finishes customized to fit any size or shape for a complete window treatment solution – and more. Visit us at or call at 512-928-4693.

ONA DRAPERY Ona Drapery Hardware Company brings exquisite designs and exceptional value together in our Classic Collection of Wrought Iron drapery hardware. All of our hardware is individually handmade and finished exactly to your specifications. We pride ourselves on quality workmanship, timely delivery and customer satisfaction. Select from our Classic Collection and order with confidence. Website: Call for a free catalog: 800/231-4025 or fax a request to 888/231-4026.



HT Cellular Shades New—Cordless Plus HT window fashions® introduces Cordless Plus, a new cordless shade. Building on the success of the HT durable cordless system, Cordless Plus offers more options for light control, privacy, ease of operation and more visibility than regular cordless. It rises like a motorized shade, by simply tugging the tassel. You can stop it at the desired location by tugging the tassel again. It adds another dimensionto a safe and beautiful shade.

“EVERYTHING CELLULAR” HT Cellular Shades “See it work” at “new” - Cordless Plus Call 800/879-9512 for more information.

HT window fashions® introduces Cordless Plus, a new cordless shade. Building on the success of HT durable cordless system, Cordless Plus offers more options for light control, privacy, ease of operation and more visibility than regularWOODMART cordless. It rises like motorized shade, by simply tugging the tassel. You can stop it at the desired location by WoodMart is a fully intetugging the tassel again. It adds another dimension grated manufacturer—from to a safe and beautiful shade. rough milling through fin-

“EVERYTHING CELLULAR” “See it work” at Call 1800-879-9512 for more information.

ishing and packaging. Louver sizes range from 1" to 5". Visit us at or call 818/785-1528.

SURE WIN ENTERPRISE Providing quality products at competitive pricing from our Florida warehouse. Custom sourcing available. Plastic bead chain in rolls (numerous colors, continuous chain cord-loops (in all lengths) and metal bead chain. Stop balls, connectors, safety devices, C-Clips, alligator clips, tassels, lift cord, vertical components, cord locks, and the easy-to-fabricate low profile Sure Lift Roman Headrail System for shades up to 50 lbs. Contact:, tel: 203/655-1102, fax: 203/655-8571.

WOODMART Exterior Shutters by WoodMart. Made from Incense Cedar. Available in a quick ship standard design with three louver options and/ or raised panels. We also manufacture custom exterior shutters with a variety of louver sizes, board and batten or Bahama Style. Visit us at or call 818/785-1528.

Visit us at booth #414






Excel @ Cell Quality, Value, Selection HT window fashions Introduces

New Additions - Classic Cellular Shade Fabrics Crush

Perfect textures to match with draperies and wall paint.


Allows ample light to enter the room while blocking excessive glare and blurring the view from outside


Soft touch Embossed design Gentle color

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WFV Mar/Apr 2012  

Each issue of VISION brings you the latest new products, trends, designs, business tips and information to help you grow. If you are a windo...