The Start to Finish Playbook on How to Fund and Produce an Event
The Start to Finish Playbook on How to Fund and Produce an Event
A Publication Written for Washington State Festival and Event Organizers by Premier Washington State Festival & Event Organizers • David Doxtater, The Workshop • Riley Stockton, Spokane Hoopfest • Wendy Tyner, Tyner and Associates • Carol Riley, formerly of Olympia Harbor Days • Peggy Doering, Spokane Valleyfest • Chuck Denney, Tumwater Parks and Recreation • John Thorburn, Bold Hat Productions • Eric Corning, formerly of Seafair • Jon Stone, Jon Stone Consulting • Amy Maxwell, Ticket Tomato • Ashley Young, Tacoma Venues and Events • Amy McGuffin, Kittitas Chamber of Commerce • Frank Sebastian, Emergency Management Group • Eddie Redman, Grand Event Rentals
Staff: Editor, Bruce Skinner Production Manager, Jeremy Gilchrist Copy Editor, Leah Leach Associate Copy Editor, Andrea Bianchi Design, Izzy Felton
Cover Photo: Jesse Roper at Juan de Fuca Festival in Port Angeles Photo by: Jay Cline Back Cover: The Bucoda Casket Races Photo by Shanna Paxton
Table of Contents
pg. 07
pg. 29
pg. 19
pg. 39
pg. 15
pg. 35
pg. 43
# 1 : Event Production And Managing Your Project pg. 07 By David Doxtater, The Workshop
# 2: Sponsorship: Selling to the Right People
pg. 15
# 3: Key Components of Successful Grant Writing
pg. 19
#4. Food and Beverage
pg. 29
#5. Successfully Working With Your Suppliers
pg. 35
#6. Volunteers: The Backbone of Many Events
pg. 39
#7. Exceptional Marketing for Events
pg. 43
By Riley Stockton, Spokane Hoopfest
By Wendy Tyner, Tyner & Associates
By Carol Riley, Former Director of Olympia Harbor Days
By Peggy Doering, Spokane Valleyfest
By Chuck Denney, Tumwater Parks and Rec
By John Thorburn, Bold Hat Productions
pg. 57
pg. 61
pg. 95
pg. 99
pg. 51
pg. 109
#8. Creating a Budget for your Event
pg. 49
#9. Successfully Managing Entertainment
pg. 51
#10. Ticketing
pg. 57
#11. DEIA: Developing a Toolkit
pg. 61
#12. The Impacts of Event Tourism
pg. 95
#13. Event Security
pg. 99
#14. How Events Can Be More Sustainable
pg. 109
By Eric Corning, Formerly of Seattle Seafair
By Jon Stone, Jon Stone Consulting
By Amy Maxwell, Ticket Tomato
By Ashley Young , Tacoma Venues & Events *Includes Fully Developed Example DEIA Toolkit
By Amy McGuffin, Kittitas County Chamber of Commerce
By Frank Sebastian, Emergency Management Group *Includes Special Event Safety Plan Form
By Eddie Redman, Grand Event Rentals
Table of Contents
pg. 49