2019 WFEA Fall Conference Program

WFEA FALL CONFERENCE Learn from Leading Experts in the Events & Festival Field at WFEA’s First Fall Conference

AGENDA

2019 WFEA Fall Conference WEDNESDAY, OCTOBER 16, 2019 Red Lion Hotel & Conference Center, Ellensburg, WA PRE CONFERENCE WORKSHOP: 9:00 AM - 3:45 PM

EFFECTIVE EVENT ADMINISTRATION, MANAGEMENT AND OPERATIONS MANAGING THE FUTURE PAUL JAMIESON, SUNFEST OF WEST PALM BEACH, FLORIDA How much has management changed and what does the future hold? Have people, and the world, changed so much that everything you thought you knew is out of date? While these questions could generate dozens of discussions, this session will create a ‘top ten’ list of ideas to help you navigate today (and possibly at least into next year).

OPERATIONS ERIC CORNING, SEATTLE SEAFAIR Now that you’ve come up with the ideas that will set your event apart from the clutter of the myriad of entertainment choices in your community, it’s time to implement them. Learn how you can do that in an effective manner, including using the latest in technological ideas.

STRATEGIES FOR SUPERLATIVE SPONSORSHIP SERVICE THROUGH YOUR OPERATIONS TEAM BRUCE ERLEY, CREATIVE STRATEGIES GROUP, DENVER As difficult as it is to find a new sponsor, one would think more time would be spent on keeping the ones we have happy, fulfilled and ready to renew. Yet many event managers don’t have a protocol and process in place to take care of their sponsors. In this presentation, you’ll learn about ten key steps before, during and after the event that provide the essential elements of service and fulfillment to assure that sponsors keep coming back.

UPDATE ON LIQUOR AND CANNABIS LAWS FOR FESTIVALS AND SPECIAL EVENT ORGANIZERS BETH LEHMAN, CUSTOMER SERVICE MANAGER, AND KEVIN MILOVAC, CANNABIS LICENSING MANAGER Here’s what all event organizers should know about this very important subject. The WSLCB Licensing and Enforcement Visions will educate you on how to have safe and legal events with alcohol, the deepest dive yet at a WFEA conference on this important subject. They will cover types of licensing permits, ways to obtain and sell alcohol, and relationships with alcohol industry members at events. Although cannabis can’t be sold at festivals and other related events, they will discuss the new world of cannabis related events such as trade shows.

REQUIRES SEPARATE REGISTRATION. *THESE PRE-CONFERENCE SESSIONS WILL QUALIFY FOR CERTIFIED LIVE EVENT PLANNER CREDIT.

OCTOBER 16-17, 2019 RED LION HOTEL & CONFERENCE CENTER, ELLENSBURG, WA

2019 WFEA Fall Conference WEDNESDAY, OCTOBER 16, 2019 Red Lion Hotel & Conference Center, Ellensburg, WA

2019 WFEA FALL CONFERENCE ROUND TABLE SESSIONS 4:00 - 5:45 PM These sessions are held for professionals on a specific topic 1.75 hours. Held in a roundtable setting, attendees can pick their topic and ask questions in an informal setting. It’s a great opportunity to get to know people in your area of expertise.

AGRITOURISM TREVOR LANE, WSU FERRY COUNTY EXTENSION

GETTING POWER TO YOUR EVENT HANNA MCGRAW, JOULE

WORKING WITH YOUR CHAMBER AMY MCGUFFIN, KITTITAS CHAMBER OF COMMERCE

SCALING UP YOUR EVENT MICHAEL BLEU, EVENT HUB

BEST PRACTICES IN VENDOR MANAGEMENT AND COMMUNICATION JAMIE NASSAR, EVENT HUB

SPONSORSHIP BRUCE SKINNER, WFEA EXECUTIVE DIRECTOR

OPENING SESSION AND TRADE SHOW 6:00 - 8:00 PM

OCTOBER 16-17, 2019 RED LION HOTEL & CONFERENCE CENTER, ELLENSBURG, WA

2019 WFEA Fall Conference THURSDAY, OCTOBER 17, 2019 Red Lion Hotel & Conference Center, Ellensburg, WA 9:00 - 10:00 AM

OPENING KEYNOTE HOW MUCH WAS THAT AGAIN? PAUL JAMIESON, SUNFEST, WEST PALM BEACH FLORIDA

In an era when costs and competition are increasing at a dizzying pace, so have the challenges related to festival operations, risk management, and safety. This case study will show how one festival – that also suffered catastrophic financial losses in recent years – found creative ways to maintain and improve the quality of the experience for the patron. And the lessons they learned about themselves along the way.

10:15 – 11:15 AM CONNECTING THE ARTS WITH EVENTS MONICA MILLER, EXECUTIVE DIRECTOR, GALLERY ONE, ELLENSBURG A member of the Washington State Arts Commission, Monica Miller has worked with arts organizations for 20 years on fundraising, grants management and professional development for artists. She currently is the Executive Director of Gallery One in Ellesnburg, which is dedicated to the creation, exhibition and appreciation of visual arts in Central Washington. The organization hosts many great events including Paint Ellensburg, Art About, Jazz in the Valley wine tasting, Brewfest and several more.

STANDOUTNESS: HOW TO STANDOUT FROM THE CROWD GEORGE SHARP, RURAL PROGRAM MANAGER, THURSTON ECONOMIC DEVELOPMENT COUNCIL This session is both for you as a professional and for your festival or event. You will learn ideas on how to be seen as leader and expert in your field and community, as well as how to have your festival or event standout from the 1,000’s of festivals taking place annually. Learn how the National Lentil Festival was in the New York and L.A. Times in its second year of existence in 1990 and how the Tiny Town of Bucoda, Washington and their Boo-Coda Spook-Tacular Festival received an estimated $100,000 of earned media in 2018, including a 2 minute segment on King5 News and Q13 Fox and Seattle Magazine coverage in 2019.

OCTOBER 16-17, 2019 RED LION HOTEL & CONFERENCE CENTER, ELLENSBURG, WA

2019 WFEA Fall Conference THURSDAY, OCTOBER 17, 2019 Red Lion Hotel & Conference Center, Ellensburg, WA 11:30 AM – 12:30 PM 50 MONEY-MAKING IDEAS BRUCE SKINNER, EXECUTIVE DIRECTOR, WFEA As the former CEO of the International Festivals and Events Association, Bruce Skinner got to know many of the world’s top event organizers and was often the first person to hear about their new ideas. He’ll present the ones that will help your bottom line.

TOURISM MARKETING THROUGH EVENTS AMY MCGUFFIN, KITTITAS CHAMBER OF COMMERCE, GEORGE SHARP, THURSTON COUNTY ECONOMIC DEVELOPMENT Events are an effective way to put heads in beds, particularly during the off peak season. Learn how two people have done that and how they have helped brand their communities by staging exciting spectacles.

12:30 – 2:00 PM

LUNCH KEYNOTE THE FUTURE OF FESTIVALS IN A VIRTUAL WORLD BRUCE ERLEY, CREATIVE STRATEGIES GROUP, DENVER

With the proliferation of social media from Facebook to Twitter, YouTube to blogging and an ever-evolving proliferation of new technology designed to capture the time and attention of the public, what will happen to the local community festival and hometown fair? Will it become passé or perhaps be held virtually over the Internet? And will sponsors still find events and festivals a viable marketing and communications option or think of us going the way of the 8 Track? Bruce Erley, President and CEO of Denverbased, Creative Strategies Group, one of the largest country’s leading full-service sponsorship and event marketing specializing in festivals and special events, will share his insights.

OCTOBER 16-17, 2019 RED LION HOTEL & CONFERENCE CENTER, ELLENSBURG, WA

2019 WFEA Fall Conference THURSDAY, OCTOBER 17, 2019 Red Lion Hotel & Conference Center, Ellensburg, WA 2:00 – 3:00 PM COMMUNITY BRANDING — LESSONS LEARNED ACROSS THE COUNTRY TRIPP MULDROW, PARTNER, ARNETT MULDROW Community branding has emerged as a tool for communities to better communicate who they are with their citizens, visitors, and investors. The term “community branding” brings up many different thoughts and misperceptions. Learn how Chambers of Commerce, Local Governments, Tourism Agencies, and Downtown programs have partnered to create branding systems that include community involvement while avoiding the pitfalls of “design by committee.” The presentation will share examples from across the country and in Washington State. If you are contemplating a new marketing campaign for your community, looking at a fresh identity, or exploring partnerships to promote local pride then this session is for you.

EFFECTIVE VOLUNTEER MANAGEMENT TREVOR LANE, WSU FERRY COUNTY EXTENSION Recruit, retain, serve – those are the key messages that you will hear in this session. Learn from someone who has managed over 1500 volunteers, and emphasizes that you have to manage them but be respectful, especially of their time.

3:15 – 4:15 PM ASK THE EXPERTS PANEL BRUCE SKINNER, WASHINGTON FESTIVALS AND EVENTS ASSOCIATION EXECUTIVE DIRECTOR BRUCE ERLEY, CREATIVE STRATEGIES GROUP, DENVER AMY MCGUFFIN, KITTITAS COUNTY CHAMBER OF COMMERCE

FUNDING FOR ARTS EVENTS MANUEL CAWALING, INSPIRE WASHINGTON Passed and signed into Washington law in 2015, the Cultural Access Program authorizes any county or city in the state to put before the voters a measure to provide sustainable funding to increase access to Cultural, Arts, Science and Heritage programming. Substantial funding is available for the entities, including non-profit festival and events. Hear from Manny Cawaling the Executive Director of Inspire Washington, who will tell you how you can benefit from the law and other cultural advocacy efforts across the state.

OCTOBER 16-17, 2019 RED LION HOTEL & CONFERENCE CENTER, ELLENSBURG, WA

ATTENDEES

2019 WFEA Fall Conference ZACHARY ALLEN VEROTICA EVENTS

MATTHEW ANDERSON BALLARD CRITERIUM

zachary.allen@veroticaevents.com

writemathew@gmail.com

CONNIE AU-YEUNG CHINATOWN - ID BUSINESS IMPROVEMENT AREA connie@cidbia.org

ANNIE BAILEY THE CATHOLIC ARCHDIOCESE OF SEATTLE - YOUTH & YOUNG ADULTS ana.bailey@seattlearch.org

DAVID BLAKESLEE SEQUIM IRRIGATION FESTIVAL

ROBERT BROWN boatingbob@comcast.net

ALEX COMEAU THE CASCADE BICYCLE CLUB

JULIANNE COONTZ SEQUIM IRRIGATION FESTIVAL

alexc@cascade.org

SUSAN DAVIS RAINIER CHAMBER OF COMMERCE susand@rainierchamber.com

BRENT DEBEAUMONT WASHINGTON STATE LIQUOR & CANNABIS BOARD

STACEY DONOVAN CITY OF VANCOUVER

SEAN DOUGLAS CITY OF VANCOUVER

stacey.donovan@cityofvancouver.us

sean.douglas@cityofvancouver.us

ANDY FIFE FIFE CONSULTING

LYNNE HANDLOS CITY OF SAMMAMISH

andy@fife.consulting

lhandlos@sammamish.us

CHRISTINA KIM FREEWAY PARK ASSOCIATION

brent.debeaumont@lcb.wa.gov

RANDY ENGSTROM CITY OF SEATTLE, ARTS & CULTURE DIRECTOR

NATE ERICKSON NORTHWEST MARKETPLACES

randy.engstrom@seattle.gov

nate@nwmarketplaces.com

HALEY HANSON BALLARD FOOD BANK

VICTORIA JONES NORTH OLYMPIC DISCOVERY MARATHON victoria@nodm.com

CHRIS JORDAN CITY OF SAMMAMISH

CHRIS LEVERSON BUILD LAKE CITY TOGETHER

CHASE MCOMBER CITY OF VANCOUVER

haleyh@ballardfoodbank.org

BETH LEHMAN WASHINGTON STATE LIQUOR & CANNABIS BOARD

cjordan@sammamish.us

christina@freewayparkassociation.org

lanny.mcomber@cityofvancouver.us

chris.leverson@chs-wa.org

beth.lehman@lcb.wa.gov

robert.mitchell.dmp@gmail.com

ROBERT NELLAMS SEATTLE CENTER, DIRECTOR

NATALIE PLATT NATIONAL MULTIPLE SCLEROSIS SOCIETY

robert.nellams@seattle.gov

natalie.platt@nmss.org

BRUCE SKINNER WASHINGTON FESTIVALS & EVENTS ASSOCIATION

STEVE SNEED SEATTLE CENTER

bruce@wfea.org

ROBERT MITCHELL DIRECTOR OF COMMUNITY DISASTER MEDICINE

Steve.Sneed@seattle.gov

JULIA REED SEATTLE MAYOR'S OFFICE

DESI ROOK FACEBOOK

Julia.reed@seattle.gov

drook@fb.com

TIFFANY SWANSON PIKE PLACE MARKET FOUNDATION

CHRIS SWENSON CITY OF SEATTLE SPECIAL EVENTS

tiffany.swanson@pikeplacemarket.org

chris.swenson@seattle.gov

OCTOBER 16-17, 2019 RED LION HOTEL & CONFERENCE CENTER, ELLENSBURG, WA