2019 WFEA Educational Conference Program

Washington Festivals & Events Association 2019 Educational Conference Red Lion in Bellevue // April 3-5, 2019

Presented by:

April 3, 2019

To: Conference Delegates Welcome to the 2019 Washington Festivals and Events Association conference! The conference at the Red Lion Bellevue April 3-5 offers an opportunity to connect with other festival producers and industry leaders from Washington State and beyond.

Share with attendees in the breakout sessions your best practices and your festival goals.

Learn at professional development sessions innovative ways to improve and retool your event.

Connect with your peers at the breakout sessions, meals and the hospitality events offered by our sponsors.

Earn your CLEP Certified Live Event Producer certification; ask for more information at the conference.

Celebrate with other events at the WFEA Awards and Auction dinner the successes of festivals and events around the state. Welcome new inductees into the WFEA Hall of Fame.

On behalf of our board of directors, a special thank you to our sponsors and speakers who recognize the importance of the events industry. Events bring cultural and economic benefits to our communities. The goal of WFEA is to empower and educate those involved in the event industry. With the information and connections made at this conference, your organization will have continued success.

Personally, I look forward to hearing your story, and visiting with you all during this time together.

Sincerely,

Peggy Doering Peggy Doering WFEA Board President

AGENDA

Wednesday, April 3, 2019 Pre-Conference Workshop PRE- CONFERENCE WORKSHOP SPECIAL EVENT SPONSORSHIP* 9:00 A.M.–4:00 P.M.

•Sponsorship Marketing Plan •Outstanding Events and Leadership Sell Sponsorship •Researching Potential Partners •Benefit Packages •Activation and Being Creative •The Keys to Successful Sales •Sponsorship Fulfillment •How to Keep Sponsors Coming Back

•Performing and Visual Art Events Jon Stone, CEA Partners •Parks and Recreation Departments Mark Hendrickson, City of Kent •Healthy Active Lifestyle Events Jared Loranger, Fizz Events; Tom Anderson, AndEvents, Inc.; Patty Swedberg, Raise the Bar Events •Marketing/Social Media John Thorburn, Bold Hat Productions •Event Production Mike Prebezac, Event Management Services •ASSET (A Seattle Special Events Team) - Ravenna Room David Doxtater, Beth Knox, Co-Chairs

Instructors: Melissa Jurcan, Compass Group, USA; John Thorburn, Bold Hat Productions; Paula Beadle, Caravel Marketing; Bruce Skinner, WFEA

Evergreen Room *THESE PRE-CONFERENCE SESSIONS WILL QUALIFY FOR WASHINGTON CERTIFIED LIVE EVENT PLANNER CREDIT.

NEWCOMERS SESSION 5:30 - 6:00 PM First timers are urged to come and meet WFEA Board members and learn how they can best learn from the conference experience.

Ravenna Room

OPENING RECEPTION 6:30 - 8:00 PM Yarrow Point/Hunt’s Point Room 4:00 - 5:30 PM These sessions are held for professionals on a specific topic.

Held in a roundtable setting, attendees can pick their topic Hospitality Suite - Networking and ask questions in an informal setting. It’s a great After Hours opportunity to get to know people in your area of expertise.

8:00 PM - 11:00 PM Hunt’s/Yarrow Point Room Continue learning and networking •Sponsorship with some of the industry's leading Paula Beadle, Caravel Marketing experts. WFEA board members will •Music Events be available to answer any questions Erika Olsen, Winthrop Rhythm & Blues Festival, Portland that you might have.

Waterfront Blues Festival Room 118

AFFINITY SESSIONS

Thursday, April 4, 2019 WFEA General Membership Meeting 8:00 – 8:45 a.m.

Evergreen Point Room

OPENING KEYNOTE 9:00 - 10:00 AM Turns Out Mom & Dad Were Right…10 Tips for Thriving in the Event Business Beth Knox, Principal, Knox Executive Productions Everything I know about producing events comes from early life lessons. Whether you’re producing an annual community festival or a one-time, national-scope event like the Special Olympics USA Games, or just trying to live your life well, following 10 fundamental guidelines will set you and the people around you up for success.

Evergreen Point Room

Thursday, April 4, 2019 PROFESSIONAL DEVELOPMENT SESSIONS

Event Supplier Presenters:

Ryan Kintz, Afton Tickets Sarah Haight, EventsLocker Paula Beadle, Caravel Marketing Mike Prebezac, Event Management Services Brenton Webster, Fastbar Learn the basics of how to set up your event at the lowest Tim Medved, U-Cool Regrigeration possible price. This session will also delve into what type of Summer Taggart, Honey Bucket vendors you should use in order to make your event efficient Eddie Redman, Grand Event Rentals and safe.

Peggy Lickert, Pamplin Media Ravenna Room Heather Gobet, Western Display Fireworks Dale Johnson, Francis L Dean & Associates Kevin McCulley, AVR Production Services Inside the Volunteer Experience-Managing Triple Digit Stephanie Naumann, Alexander Party Volunteers for the Special Olympics USA Games Susan Watchie, Watchie Insurance Group Karlan Jessen, Playback Sports

10:15 - 11:15 AM The Nuts and Bolts of Building and Strike

How lessons learned from the 2018 Special Olympics USA PROFESSIONAL DEVELOPMENT SESSIONS Games Volunteer program can translate to other events 1:45 - 2:45 PM both large and small.

Pass the Pepper: Spicy Ways to Increase Food and Beverage Recruiting, training, managing, and appreciating in a massive Sales scale.

Jody May, Festivals Inc., Trudi Webster, Media Director/Culinary Yarrow Point Room Liaison

Food, along with boutique spirits, wine and Craft Beer Update on Liquor and Cannabis Laws for Festival and Event focused events have taken over the festival landscape in the Organizers past 10 years, and with that, have created an increased level Enforcement Sergeant Steve Telstad and Licensing Customer of competition that currently challenges major festival Service Manager Beth Lehman producers to step up their game, stay relevant and find new Here what all event organizers should know about this very and creative ways to increase food and beverage sales. It important subject. The WSLCB Licensing and Enforcement takes more than just great food. Join Jody May, President, Divisions will be educating you on having safe and legal and Trudi Webster, Media Director and Culinary Liaison from events with alcohol. They will cover types of licensing and Festivals. Inc. to hear about current trends, social media and permits, ways to obtain and sell alcohol, and relationships marketing, and the value of how local knowledge and with alcohol industry members at events. Although cannabis partnerships can assist to ‘spice up sales,’ at your festival. can’t be sold at festivals and other related events, they will Yarrow’s Point Room also discuss the new world of cannabis related events such as trade shows.

Website Visibility Hunt’s Point Room Jon Stone, CEA Partners

Explore SEO tips and tricks that can help you better connect with those who are searching for your product or service.

Ryan Kintz, Afton LLC Learn about best practices including link-building, site speed, How to pick the right ticket company, how to save money, long-tail keywords and image optimization. Discuss the time and optimize how you run your gate cash management, shifting role of websites in an increasingly social line flows and how to increase advance online sales. environment.

Medina Room Ravenna Room How to Optimize Your Ticketing & Gate Admissions

NETWORK SUPPLIER LUNCH 11:30 AM - 1:30 PM Building Connections – Expo Speed Dating Discover the latest trends in our industry with many top event suppliers and producers. Each table at the lunch will be hosted by a vendor/exhibitor, who will distribute materials and discuss the merits of their product with fellow table members. During the four course lunch, each table will be visited by four different suppliers, who will discuss four different topics.

Evergreen Point Room

Thursday, April 4, 2019 The Volunteer Staff Partnership

Festivals and Events on the Microsoft Campus

Trevor Lane, WSU Ferry County Extension

Microsoft Panel led by Melissa Jurcan, Principal, Compass Group,USA

Volunteers are an essential part of festivals and events. There are three evidence-based aspects to supporting festival and event volunteers in your community: recruit, reward, and retain. Learn how these aspects can improve your festival and help volunteers feel engaged and appreciated.

Medina Room

Some of the best festivals and events in the state are produced on the Microsoft campus. Here’s the opportunity to learn many new ideas – hundreds of events are created for business reasons, and for employees and their families.

Yarrow Point Room

PROFESSIONAL DEVELOPMENT SESSIONS Events and Municipalities Chris Swenson, Citywide Event Manager/Seattle Special Events Committee Chair

Whether you’re working in a big or small market, having a positive working relationship with your City is crucial. Learn about what municipalities need to know about your events, and how to keep elected officials, police, fire, and other regulatory agencies in the loop in order to make your event successful and safe for your attendees.

4:15 - 5:15 PM Building a Marketing and Communications Plan John Thorburn, Bold Hat Productions

The success of every event hinges on an effective plan to attract guests or ticket buyers. Learn how to develop a comprehensive marketing and communications plan and build your own playbook to increase engagement and grow attendance.

Hunt’s Point Room

Hunt’s Point Room

4 Easy Steps to a Waste-free Event!

PROFESSIONAL DEVELOPMENT SESSIONS 3:00 - 4:00 PM Insurance – Are You Ready?

Dale Johnson, Francis L. Dean & Associates

This session will cover what to insure against, and how to apply for coverage and get the best deal. Here ideas on walk-throughs, golf carts, certificates of insurance, volunteers and several other subjects.

Medina Room

Practical Project Management David Doxtater, The Workshop

One of the Northwest’s leading event producers will give a practical approach to planning and managing a complex live event project. Learn how to budget, develop a team, track work flow and milestones, document a production plan, and how to train and manage an onsite team.

Hunt’s Point Room

Heather Teegarden, CSEP, Natural Resources Outreach Programs Coordinator, WSU Snohomish County Extension

Did you know that converting your event to "waste-free" can actually save you money? Join this fun and engaging session to learn the steps to success for planning your next event or festival. We will cover the benefits, the challenges, and the solutions that make it possible, with real event examples and templates that you can use for your next event! New recycling rules will be covered too!

Medina Room Why We Sponsor What We Do Corporate Sponsorship Representatives Erin Combs, Head of Marketing, Lyft

Yarrow Point Room

When meeting with sponsors, it’s extremely important to look at sponsorship through their eyes. No matter how great an event’s benefit package is, it only works if it fits in with the goals and vision of corporate partners.

Standout-ness

George Sharp, Rural Program Manager for the Thurston Economic Learning From Your Mistakes Craig Cooke, Pacific Rim Talent Development Council Center for Business and Innovation

This session is both for you as a professional and for your festival or event. You will learn ideas on how to be seen as leader and expert in your field and community, as well as how to have your festival or event standout from the 1,000’s of festivals taking place annually. Learn how the National Lentil Festival was in the New York and L.A. Times in its second year of existence in 1990 and how the Tiny Town of Bucoda, Washington and their first year Boo-Coda Spook-Tacular Festival received an estimated $100,000 of earned media in 2018, including a segment on King5 News.

Ravenna Room

As event organizers we all make mistakes. Look at these mistakes as opportunities to learn a better way. Craig will share some of his blunders and then discuss the lessons learned and the remedies moving forward. Blunders include incorrect placement of vendor booths as they pertain to water drainage, fire lanes, power lines, and facing the sun.

Handling signature gatherers, service animals, and public nuisances. Placement of Port a Potties and generators in relation to the neighbors.

Ravenna Room

Thursday, April 4, 2019 WFEA AWARDS AND AUCTION DINNER

Hospitality Suite - Networking After Hours 8:00 PM - 11:00 PM Continue learning and networking with some of the industry's leading experts. WFEA board members will be available to answer any questions that you might have.

Room 118 Sponsored by Western Display Fireworks

5:45 PM Help us recognize the best of our industry, as we welcome new inductees into the WFEA Hall of Fame, the State’s Volunteer Year, and the winners of the Summit Awards, which embodies the best of the festival and events industry.

Evergreen Point/Hunt’s Point/Yarrow Point

Friday, April 5, 2019 PROFESSIONAL DEVELOPMENT SESSIONS 8:30 - 9:30 AM Operations From Vision to Reality (2 hr., 15 minute session) Becky Genoways, Genoways Event Management, Rockford, IL

Operations contributes significantly to the success of any event or festival. This session covers four main elements of operations: site selection and design, event infrastructure, support services, and planning and implementation tools.

Successfully planning for these essential operations elements can make or break an event and the planning tools provided will make the event planning and execution appear seamless.

Evergreen Point Room

Measuring Economic Impact Scott Nagel, Dungeness Crab & Seafood Festival, Port Angeles

The need for information about the economic impact and demographics of the audiences of festivals and events has never been greater. Festival management is serious business, but sometimes it’s difficult to persuade government, sponsors, and business, that a festival contributes to the economic vitality of your community.

Learn the basics of economic impact and demographic studies, what they can do for your organization, and how this can answer those LTAC grant questions required by the State.

Yarrow Point Room Working With the Washington Tourism Alliance

Developing Programming for Your Event

Mike Moe, Managing Director, Washington Tourism Alliance

2018 marked a significant milestone for Washington’s Whether you are a new or old event, programming needs to tourism industry, as the legislature unanimously supported legislation to reestablish statewide tourism marketing. be constantly refreshed. Learn how to get new ideas in Learn what’s underway, what’s planned for the future, and order to keep up with your audience’s expectations. Also how events can benefit. discover how to utilize community resources to beef up Ravenna Room your event.

Hunt’s Point Room Peggy Doering, Spokane Valleyfest

Friday, April 5, 2019 PROFESSIONAL DEVELOPMENT SESSIONS 9:45 - 10:45 AM Beginner’s Panel: Ask the Experts Bruce Skinner, WFEA, moderator; David Doxtater, Workshop Events, Beth Knox, formerly of Special Olympics USA Games

Bring your questions to this seasoned panel of event producers. Between them they have over 125 years of experience!

Hunt’s Point Room

CLOSING KEYNOTE 11:00 AM - 12:15 PM Ten Steps to Maximize Your Revenue: Becky Genoways, Genoways Event Management, Rockford IL

In an industry that is constantly looking for new revenue streams and how to maximize current streams, this is a “Top 10” checklist of critical areas to Event Disaster Management Robert Ezelle, Washington State Emergency Management Director revisit at your event for Robert Mitchell, Director of Community Disaster Medicine increasing non-sponsorship Events will never be disaster-proof, but they can be disaster revenues. ready. Learn how you can develop a program that will Evergreen Room provide for safety for community leaders, first responders, bystander/victims, as well as festival performers and the audience.

Yarrow Point Room Lessons Learned at Big Festivals Greg Flakus, GF Strategies, Bonnaroo, Coachella

Many festivals sometimes say we are small and we don't have the same challenges as big festivals do. Come hear Greg Flakus from GF Strategies share with you what he has learned from working with three of the largest music festivals in North America, and two of the most successful in the world. Bonnaroo, Coachella, Outside Lands. Greg will share his findings from having worked with these festivals as they have evolved in the past five years. He will share how these festivals have managed to adapt to the attendee and create new concepts every year.

Ravenna Room

SPONSORS

2019 WFEA Conference Sponsors Alexander Party Rentals Family owned and operated, Alexander Party Rentals has provided the Puget Sound Region with quality and affordable event rental equipment since 1991. Recently in their second generation of ownership, they are proud to be one of the fast growing companies in the industry, sporting some of the youngest equipment and newest products. They offer a huge range of equipment from engineered tents, cooking equipment and staging down to basic table settings and linens. Alexander Party Rentals pride themselves on their award winning customer service and are happy to apply their expertise and knowledge to all aspects of an event – not just their equipment. alexanderpartyrentals.com

AVR Productions Services, LLC AVR Production Services, LLC is an event production company that has provided sound, lighting stage, and backline to the Pacific Northwest for over 25 years. During this time, many of their clients have been return customers. AVR keeps them coming back because they provide consistent and professional, full-service event support. Kevin states that they can meet virtually all production requests and always offer qualified and responsible production management, technicians, and trained Stage laborers.

avrproductions.com

Carvel Marketing Group Creative. Informative. Innovative. Caravel’s approach is highly customized – individually designed to meet each client’s objectives – and begins with an exploration process. The exploration starts with an assessment of your current situation to understand and define the objectives. We then thoroughly analyze this assessment and proceed to develop new ideas, opportunities and solutions.

Focus is at the core of our work. In a world of constant distractions, the ability to focus has become progressively challenging for individuals, teams and companies. Maintaining this focus, we deliver an action plan to accelerate growth. We integrate into the organization and navigate through this entire process, to ensure delivery of the desired results. We guide you through implementation and stay the course, collaborating with your team throughout the entire journey. caravelmarketing.com

Fastbar Technologies FastBar is an simple, innovative, and incredibly quick cashless payment solution for live events. We help festivals, food/wine and beer events, concerts, and more increase their revenue, improve attendee satisfaction and gain unprecedented insight to their food and beverage operations.

When attendees arrive at an event, they get an RFID wristband that’s linked up to their payment method.

At the point of sale, attendees simply tap to pay for beverage, food, or merchandise in less than a second, and at the end of the event, we’ll automatically close them out and send them an electronic receipt.

FastBar’s state of the art system is purpose built for live events and has been battle tested at by SXSW, CMA Music Festival and many more. Delight your attendees and make more money at your next event with FastBar.

Honey Bucket Honey Bucket is committed to being the best provider of portable sanitation. This includes the quality of products they offer, the services they provide, and the attitude, dedication and skills of their employees.

The company provides portable sanitation, fencing, barricade and portable showers. honeybucket.com

2019 WFEA Conference Sponsors Grand Event Rentals Grand Event Rentals makes your event our top priority. They are your full service Special Event & Party Rental provider, supplying everything you need from start to finish. Their professional sales team and event staff will work with you to create your dream event. With every event our customer's needs are most important to the company. Whether you are planning an intimate outdoor wedding or an elaborate blacktie gala, Grand Event Rentals take great pride in providing our event planning experience to help create an unforgettable event. grandeventrentalswa.com

Pacific Rim Talent Pacific Rim Talent offers a unique variety of bands and entertainers to enhance your “live experience”. PRT offers quality entertainment of Nightclubs, Casinos, Fairs, Festivals, Corporate parties, School assemblies/ dances, Colleges and Concert Series. Honesty and fair pricing have been a Pacific Rim Talent trademark since its inception in 1980. In addition to booking entertainment, Pacific Rim Talent is active in helping organize several festivals by securing sponsors, vendors, and media. If you are in the business of putting smiles on faces, they can help! As a full service entertainment booking agency, they represent artists such as Heart by Heart, Spike & the Impalers, British Export, Lobo De Mar, Reptile Isle and more. pacificrimtalent.com

Pamplin Media Group Pamplin Media Group publishes 26 newspapers, offering more original and local news from more places than any other news source. Pamplin Media Group are also proud publishers of many business community magazines and annual special publications that you may be familiar with, including the Washington Festivals & Events Calendar Magazine, Oregon Events Calendar, NW Natural Street of Dreams Magazine, Tour of Remodeled Homes, official programs for the Rose Festival, and Rose Cup Races!

Pamplin Media Group - custom publishing, custom printing, custom marketing & custom distribution – your one stop for all your web/digital, print marketing needs! pamplinmediagroup.com

U-Cool Refrigeration U-COOL Refrigeration, LLC was founded in 2006, by Tim and Tracey Medved, in Tacoma, Washington.

Renting refrigeration vehicles is our primary business. Half of our business is for event rentals, and the other half is for dining facilities. A diverse product line allows you the ability to right size the equipment to your specific project. Mobile walk-in coolers and freezers, draft beer trailers, ice trailers, cargo vans, and 16’ to 26’ box trucks. Ideal for storing and transporting fresh, or frozen perishable goods. Our equipment comes pre-tested, clean, and ready to use. You can pick it up yourself, or have it delivered. We have over 40 years of knowledge, and experience in the rental business. We enjoy what we do, and we are happy to serve you. RENTING. SO SMART, SO EASY.

Western Display Fireworks, LTD A tradition of Excellence, Western Display Fireworks is a fifth generation family –owned business offering the finest in pyrotechnic productions. Celebrating their 70th year in operation, they are the oldest and largest aerial display fireworks company in the Northwest, and are honored to be part of hundreds of celebrations annually. Serving festivals and events of all sizes, from Seafair Summer Fourth to Mukilteo Lighthouse Festival to Duvall Days they approach every show with the same commitment to excellence. Let them show you how to illuminate your next event with fireworks! westerndisplay.com

LIVE AUCTION

2019 WFEA Awards Dinner and Auction Presented by: U-Cool Refrigeration, LLC

1. A Seahawk Fan’s Dream Two Seattle Seahawks tickets during the 2019 season

Get set for the 2019 season with 2 tickets to watch a Seattle Seahawks game.

Home games include match ups against the Arizona Cardinals, Los Angeles Rams, San Francisco 49ers, New Orleans Saints, Tampa Bay Buccaneers, Baltimore Ravens, Cincinnati Bengals and the Minnesota Vikings.

Also included is a customizable autographed copy of Emmy award winning Al Michaels book “You Can’t Make This Up!”.

Value: Priceless Donated by: Tim Medved, U-Cool Refrigeration

2019 WFEA Awards Dinner and Auction Presented by: U-Cool Refrigeration, LLC

2. Teatro ZinZanni: ‘Manic Antics’ “A Top 10 Entertainment Destination” – USA Today

Described as “the Kit Kat Klub on acid,” Teatro ZinZanni is part circus, part cabaret and always magical. It is a three hour whirlwind of international cirque, comedy and cabaret artists all served up with a scrumptious multi-course feats and elegant libations. Don’t miss the show The New York Times calls “the hottest ticket in town!”

Along with the show, receive a two night stay at the Bellevue Red Lion.

Value: $550

2019 WFEA Awards Dinner and Auction Presented by: U-Cool Refrigeration, LLC

3. Lock in Next Years Conference 2020 Conference Registration and Hotel Room

Attend next years premier annual gathering of festival and event professionals for learning and networking in the Northwest. Three days of intensive workshops, educational sessions, and keynote presentations from local and national industry leaders.

Includes a 2020 full conference registration and hotel room.

Value: $800

2019 WFEA Awards Dinner and Auction Presented by: U-Cool Refrigeration, LLC

4. The Magic of Chocolate A VIP Chocolate on the Beach Festival Experience for 2

Everything you need to enjoy the 13th annual Chocolate on the Beach Festival. A 3 night stay in an ocean view, king studio at the Ocean Crest Resort (2/27/203/1/20). Tickets for their annual wine & chocolate food pairing. Waiting in your room will be 2 personalized VIP SWAG bags with a pair of matching 2020 Festival tshirts in your size. You and a friend get the opportunity to be chocolate recipe judges and judge incredible chocolate dishes created by chef's on the Olympic Peninsula.

In your "Magic of Chocolate" Easter basket you will find hand rolled truffles made

by Brother Bliss of Blissful Wunders. Amy's Decadent Chocolates, Cocoa Coconut Marshmallows (specially crafted for the Chocolate Lady). A jar of Purdy Organics Chocolate Bread and butter. 2 $10 gift cards for Surf House Espresso to try their award winning drinks. 2 Festival etched glass steins and other goodies.

Value: $900 Donated By: Chocolate on the Beach Festival

2019 WFEA Awards Dinner and Auction Presented by: U-Cool Refrigeration, LLC

5. Almost Perfect! 98 and 99 Rated Wine From Tuscany, these are two of the best wines in the world

It’s not often that we get to taste such highly rated wines – take home a case of the best that Italy has to offer: • •

8 bottles of 2016 Barbanera Super Tuscan Set Passo Toscana IGT, rated 98 points And the 99 pointer – four bottles of 2015 La Bollina Corte Medicea Atos Toscana IGT

Value: $720

2019 WFEA Awards Dinner and Auction Presented by: U-Cool Refrigeration, LLC

6. The Boss Bruce Springsteen autographed guitar

This guitar has been signed by legendary performer Bruce Springsteen, one of rock’s best-known recording artists and the leader of the E Street Band.

Springsteen has sold 120 million albums during his career spanning four decades.

He is a 20-time Grammy Award-winner, a two-time Golden Globe winner, an Academy Award-winner and a member of the Rock & Roll Hall of Fame.

This guitar is full-sized, electric and comes with a certificate of authenticity.

Value: Priceless!

2019 WFEA Awards Dinner and Auction Presented by: U-Cool Refrigeration, LLC

7. Fly to Any Alaska Air Destination “Hawaii, New York, Florida, Mexico, and many destinations�

With over 1200 daily departures, Alaska Airlines has been named No. 1 for overall operational performance for the last three years by the Wall Street Journal, while Virgin America, who recently merged with Alaska, has placed No. 2. For the last two years.

Value: $1,200

2019 WFEA Awards Dinner and Auction Presented by: U-Cool Refrigeration, LLC

8. Super Bowl Weekend in Vegas!

Luxurious large two bedroom condo plus airfare for 2

One of the best times to be in Las Vegas is Super Bowl weekend --- here’s a chance to enjoy it in style on February 2nd, 2020.

Stay at this bedroom condo for up to six people for six days and five nights at the WorldMark/Wyndham. Complete with kitchen, gas fireplace, outdoor pools, lazy river, hot tub, game room, fitness center and playground with barbecue area and computer lounge.

Value: $1,450 Donated by: Robin Earl

2019 WFEA Awards Dinner and Auction Presented by: U-Cool Refrigeration, LLC

9. Confluence Wine 3 cases of Confluence wine, including a double gold winner!

Only two state of Washington wines won double gold in the 2017 prestigious Jefferson Cup Wine Invitational. One was created for the OMC Foundation.

Confluence II contains: Cabernet Sauvignon (66%), Cabernet Franc (17%) Malbec/Tempranillo (17%).

This package includes 1 case of the double gold winning wine, Confluence II, as well as 2 cases of Confluence III.

Value: $1,080

2019 WFEA Awards Dinner and Auction Presented by: U-Cool Refrigeration, LLC

10. Under the Tuscan Sun Spend 7 nights at Il Pozza, in Cortona, Italy

Spend 7 nights “Under the Tuscan Sun” at Il Pozzo, a lovely 2 bedroom apartment situated right in the center of Cortona. It is flanked by two streets, the windows look out over Via Nazionale, the main shopping street in Cortona and the entrance is one street up, a quiet little courtyard. Upon entering Il Pozzo, you step down into the living, dining and kitchen area, all restored with exquisite attention to decor and details. The kitchen windows look out over Via Nazionale, and you can observe the comings and goings of the passersby. There is a central hallway where the 2 bedrooms and full bathroom feed off of. There is a larger master bedroom which sleeps two, and in the next spacious bedroom there is a single bed, which will sleep one person, the total number of people that Il Pozzo accommodates is 3 people.

Cortona is a 3,000 year old Etruscan hill-town conveniently situated in Tuscany between Florence and Rome. It lays on the main rail line and also the main Autostrada between Rome and Florence.

Cortona was recently made famous by the book/movie “Under the Tuscan Sun”. Along with incredible physical beauty and views of the valley and lake Trasimeno below, Cortona offers a array of fine restaurants and shops. The town also boasts two museums and numerous churches and historical sights. It truly is a magical place to explore!

Value: $3,000

2019 WFEA Awards Dinner and Auction Presented by: U-Cool Refrigeration, LLC

11. Experience the Authentic Bali 7 Nights at the Golden Buddha Resort

Golden Buddha Resort is a beautiful family-owned boutique resort, located on the tranquil eastern coast of Bali, near the village known as Amed. Famous for outstanding diving, snorkeling, hiking and a relaxed ambiance, the area has amazing natural beauty and the people are warm and friendly.

The property is nestled in a lush, rural setting which looks up towards the mountain range and river valley, amongst unparalleled natural beauty. There are beautifully landscaped gardens, water features and fish ponds throughout the grounds. The centerpiece of Golden Buddha Resort is a large stone-tiled pool with a waterfall feature. Includes: • Seven night stay at Golden Buddha Resort • One round trip airport transport to and from Golden Buddha Resort (airfare not included) • Daily breakfast for 2 people, complimentary bottled water • Two full body massages at our-on site spa.

• One special dinner prepared for two and served at Golden Buddha Resort • Daily housekeeping service • One diving excursion accompanied by a master diver, for 2 people. All equipment is included.

• Must be used within 2 years of purchase date, accommodations based on availability Value: $3,100

2019 WFEA Awards Dinner and Auction Presented by: U-Cool Refrigeration, LLC

12. I Dreamed of Africa Safari “Experience elephant, leopard and many other plains game”

This is the trip of a lifetime – the winning bidder will experience the Zulu Nyala Game Reserve in South Africa. This is in the heart of one of Africa’s richest conservation regions – you’ll see elephant, rhino, leopard, buffalo, crocodiles, cheetah, giraffe, hippo, zebra, kudu and over 400 species of birds.

The trip includes: • Six days/six nights luxury accommodations • Three meals per day • Two daily open game drives in open Land Cruisers • Good for two years from purchase date Value: $4,950

FACULTY

2019 WFEA Conference Faculty

Paula Beadle

Erin Combs

Craig Cooke

Peggy Doering

Paula Beadle, Caravel Marketing Paula Beadle is a strategic and enthusiastic trailblazer, with decades of marketing and sales experience in sponsorship, advertising, branding, sports, event and entertainment marketing.

Paula began consulting following the financial services sector meltdown in 2008. After 5 years, she charted a new course by officially launching Caravel Marketing - a consulting firm specializing in partnership marketing, revenue development and strategic planning.

Caravel has been granted the good fortune to work with organizations including: The Special Olympics 2018 USA Games, Seattle Center, Washington State Fair, Washington Department of Transportation, Fred Hutch Obliteride, University of Washington and admired companies such as Alaska Airlines, T-Mobile, Starbucks, Amazon and Microsoft. Paula is a results-driven leader with an established record of increasing revenue and improving performance. She is known for developing smart strategies, increasing value, connecting the right partners, and successfully coaching sales teams, executives and boards to achieve their goals. She has facilitated countless strategic planning, creative thinking and sales training sessions.

Erin Combs, Head of Marking, Seattle, Lyft Erin came to Lyft in August, 2018 and leads local marketing in the Seattle-based office. She is responsible for the integrated marketing strategy to grow Lyft’s brand and business in the PNW region. In the role, she spearheads innovative partnerships and marketing initiatives delivering on the company’s mission “to improve people’s lives with the world’s best transportation.”

Prior to joining Lyft, Erin was a senior marketing manager at Starbucks, where she oversaw the company’s local community partnership strategy, advancing global business and brand objectives at the local level. In that role she developed a proven model for leveraging partnerships with arts, sports and academic institutions as platforms for innovative brand programming. Erin joined Starbucks in 2011 as a marketing manager and led national retail promotional campaigns. She was a key member of the international launch team for Starbucks Refreshers and helped drive the success of iconic retail programs such as “Treat Receipt” and “Frappuccino Happy Hour.”

Previously Erin managed corporate communications for Microsoft at WE Communications, and developed campaign communication and brand strategy for nonprofit and mission-driven clients including the Pike Place Market, The Seattle Foundation and Mercy Corps at Pyramid Communications.

Craig Cooke, President/Owner, Pacific Rim Talent Craig Cooke is President of Pacific Rim Talent, Inc. A booking agency representing popular bands and artists throughout the Northwest.

Craig has been in the entertainment business since 1974. Mr. Cooke serves on the board of directors for the Washington Stare Festivals and Events association and also manages 3 festivals-A TASTE OF EDMONDS, THE EVERETT SAUSAGEFEST, and THE EDMONDS WATERFRONT FESTIVAL. In the early 80’s Craig hosted a rock music TV show called ROCKIN YOU for the Viacom network. You can see clips of this show at the EMP Museum at the Seattle Center. Craig currently resides in Edmonds, Washington.

Peggy Doering, Valleyfest Executive Director, President of WFEA Peggy is the Executive Director of Valleyfest, the City of Spokane Valley’s premier event. Peggy started working on Valleyfest as a community volunteer 28 years ago; has led the expanding nonprofit since 1996. Valleyfest began a one day festival in 1990 and has grown into a three day fall festival; five years ago the July Cycle Celebration was added. This nonprofit has twenty six committees, over 200 volunteers, and partners with other community nonprofit to invite visitors to the City of Spokane Valley to shop, play and stay.

With Peggy’s interest in nonprofit work, she was the volunteer coordinator for MidCity Concerns Meals on Wheels Spokane, and an adult trainer with several Girl Scout Councils. In Spokane, Peggy has served on the YMCA Advisory Board, Greater Gonzaga Guild President, GU School of Business Dean’s Advisory board, and Washington State Festival Association.

2019 WFEA Conference Faculty

David Doxtater

Robert Ezelle

Greg Flakus

Becky Genoways

David Doxtater, Executive Producer/Principal Design - The Workshop David Doxtater founded The Workshop in 1997 with a vision for inspiring people to connect with new ideas, celebrate achievement, and participate in making our world a better place. Following this vision, The Workshop has produced hundreds of events, concerts, galas, festivals and community celebrations that strive to build stronger engaged community.

Concurrent to this work, David has also served as Director of Events at the University of Washington, overseeing hosted experiences for offices of Advancement and the President; and also served Executive Director for the Tacoma Tall Ships Festival. David has been very busy. Prior to The Workshop, he began his career as a "One Reel Vaudeville" pioneer helping create the Bumbershoot Arts Festival and building it into a world-class multi-million dollar entertainment brand. During this time, he also developed the iconic "Summer Nights at the Pier" concert destination, as well as Seattle's annual 4th of July Fireworks show on Lake Union.

Robert Ezelle, Washington State Emergency Management Director Robert Ezelle was appointed Director of the Washington Military Department’s Emergency Management Division (EMD) on April 1, 2013 by the Department’s Adjutant General, Major General Bret Daugherty. Robert joined the Division in October 2010 as the Homeland Security Section Manager, and in May 2011, management of the State’s E-911 section was added to his portfolio. As the E-911 and Homeland Security Unit Manager, he oversaw the planning and operation of the statewide Enhanced 911 emergency phone system, as well as management of the state’s homeland security and emergency preparedness grant programs.

Prior to joining Emergency Management, Robert spent 30 years in the United States Air Force and Washington Air National Guard culminating in various senior leadership roles. Most recently he served as Vice Commander of the Western Air Defense Sector. The Sector is responsible for air sovereignty and air defense of the western United States. During his career he flew F-4, F-15, and F-16 fighters and AT-38B fighter trainer aircraft.

Greg Flakus, GF Strategies, Bonnaroo, Coachella Greg Flakus has worked in the special events industry since 1987. He started his work in this area as the Public Relations manager for the Portland Meadows Racetrack. He would go on to work in the racing industry in California. In 1992 he returned to Washington, where he worked on a project at the Oregon State Fair to supervise all of the food and beverage operations during the annual Fair. That project would lead him to work with two other fairs in the state in 1993 and to found his business in that year. The company works with its events to help these events realize more per person spending. Currently he is working to help events move to all cashless by use of RFID technology as well as a new system that measures average spending in real time.

Since that time, Mr. Flakus has worked with 52 Fairs across the nation, from the Houston Livestock Show, to the Champlaign Valley Expo in Vermont, to the Indiana State Fair to the San Diego County Fair. In addition Mr. Flakus also provides food and beverage consulting services to major stadiums, arenas and convention centers around North America.. He is a past Board member of the Oregon Fairs Association and the Washington Fairs Association and also serves on the mentorship committee for the International Association of Venue Managers.GF Strategies is based in Vancouver Washington where he lives with his wife Carol.

Becky Genoways - Genoways Event Management Becky Genoways is a 30-year veteran of the festivals and events industry, a Certified Festival & Event Executive (CFEE), past Chair of the International Festivals & Events Association World Board of Directors and a member of the IFEA Hall of Fame.

She is a leading industry consultant, educator and producer. She has produced events of all sizes, from a local market with weekly attendance of 3,500 to a major music festival that attracted over 300,000 people. She is the former President and CEO of On the Waterfront, Inc., a multiple-event production company located in Illinois. Her current projects include overseeing the food and beverage program for the Saint Louis Art Fair, and managing the volunteer and food and beverage programs for Memphis in May International Festivals.

Genoways has presented numerous professional training seminars and Certified Festival and Event Executive programs throughout North America, in the Middle East and New Zealand and teaches at the National Recreation and Parks Association Event Management School.

2019 WFEA Conference Faculty

Karlan Jessen

Dale Johnson

Melissa Jurcan

Ryan Klintz

Karlan Jessen, Playback Sports Connecting people with their passions, Karlan Jessen has been involved with the sports and events industry for over 30 years. Spanning the decades she has worked with the U.S Bobsled Team, the New York State Olympic Regional Development Authority, multiple World Cup events, the Seafair Festival in Seattle, REI, and in 2010 founded a small chain of sports consignment stores in the South Sound. Over the last two years she worked with the Special Olympics USA Games as the Director of Volunteers and Sustainability successfully recruiting and training over 15,000 volunteers who were the operational foundation for this spectacular once-in-a-lifetime event.

Dale Johnson, Francis L Dean & Associates Dale Johnson, CFEE, CIC have been in the insurance Industry since 1985. He has been working with Festivals, Fairs and Events for 30 years. Dale is from Fort Wayne, Indiana & manages the Indiana Office for F.L.D. a Graduate of Purdue University, dale is married - to his wonderful wife (Marcia) for 35 years. Dale has 2 children - A Daughter who is a RN in Fort Wayne and a son (in Seattle) who works as a manager for Amazon Web Services.

Dale lives in Fort Wayne, Indiana with his wife Marcia. He also has 2 grandsons (Parker & Preston) and enjoys Golf, Volleyball and is an avid cycler. (9,000+ miles per year)

Melissa A. Jurcan, CSEP, Principal, Compass Group USA For over 20 years she has been a part of several major events, including the opening of both the Seattle Seahawks and Arizona Cardinals Stadiums, Super Bowl 2006 and 2008, 2001 MLB All Star Game, Tostitos Fiesta Bowl and BCS National Championship Game, international soccer, major concerts and more.

Melissa has created and/or consulted on sponsorship and marketing campaigns for various companies, including: Microsoft, SeattleChinatown International District, Seafair (Seattle’s Summer Celebration), the University of Phoenix Stadium & Qwest Field & Event Center (NFL/Multipurpose event venues of which she was part of the opening team), Global Spectrum (one of the nation's leading facility management firms), Tacoma Rainiers (AAA Seattle Mariners), Village Theatre, and several Seattle-area restaurant/event venues, amongst others. For the past 12 years, Melissa has been a member of the International Live Events Association (ILEA) and served in several leadership capacities, including: International Board of Governors, AZ chapter founder & president, western regional vice president, and most recently, president of the Seattle chapter. In 2008 she earned the Certified Special Event Professional (CSEP) designation, the hallmark of professional achievement in the special events industry. She is a proud member of the Washington Festival & Events Association (WFEA) and the Northwest Meetings + Events Magazine editorial board.

Ryan Kintz, Afton Tickets LLC Ryan Kintz is founder of Afton Tickets, Inc. and Afton Shows, both based in Portland, Oregon. Ryan is an event organizer, concert promoter, business owner, concert goer, musician, and father of 2 girls. Ryan's business partner & COO is Amy, his wife. Afton has produced over 14,000 events in 60 U.S. cities + 8 Canadian cities with over 1.5 Million tickets sold and has worked with over 800 music venues, hundreds of event organizers, hundreds of concert promoters, and almost any type of event you can think of. Afton Tickets has provided complete ticket solutions for events from 500 to 100,000 attendees. Ryan and his staff have been onsite for thousands of live events; concerts, fairs, wine/brew fests, etc.

2019 WFEA Conference Faculty

Beth Knox

Trevor Lane

Beth Lehman

Jared Loranger

Beth Knox, President/CEO-Special Olympic Games 2018 Beth has produced large-scale, special events for 30 years. She is currently producing the USA Games for Special Olympics, bringing 3000 athletes with intellectual disabilities to Seattle in the summer of 2018. The USA Games will showcase athlete abilities in 14 sports, bring awareness to health education, and promote a community-wide initiative of welcome and inclusion. Her career started with Seafair, Seattle’s largest summer festival, followed by multiple roles at Seattle’s premier arts, music and cultural non-profit organization, One Reel, before taking on the CEO role at the Boise River Festival. She later returned to Seattle, first back at One Reel, and then to Seafair where she served as President & CEO of the region-wide festival for ten years, along with its affiliated Foundation, managing scholarship and youth educational programs.

Under Beth’s leadership at Seafair, she helped bring the Rock ‘n’ Roll Marathon to Seattle in 2009 while successfully navigating the Great Recession, resurrected the City’s Fourth of July fireworks show in 2013, produced the spectacular 2014 Seattle Seahawks Super Bowl Victory Parade, and most recently, the Seattle Sounder’s 2016 MLS Championship Cup March and Rally. Beth was named a Puget Sound Business Journal Woman of Influence and Seattle Reign FC Legend, and serves on the boards of Seattle Police Foundation, Seattle Sports Commission and Seattle Rotary.

Trevor C Lane, Assistant Professor, Community & Economic Development Director, Washington State University Trevor C Lane is a member of the Washington Events and Festival Association (WEFA). He is also an assistant professor and the director of community and economic development with WSU Ferry County Extension. With almost 13 years of higher education experience, Professor Lane also has more than 15 years' experience planning events, as well as working in the music and festival industry. Professor Lane's research and instruction focuses on agritourism, small business, and entrepreneurialism, as well as working with public or elected officials to develop public policy and other special projects. Professor Lane bridges agriculture or business with technology and progressive knowledge advancement. Recent work with agritourism at a local level in Washington has resulted in an agritourism video that won a State award from the Washington Extension and Specialists Association (WEASA) and a Regional award from the National Association of Country Agricultural Agents (NACAA). Professor Lane has presented nationally on several occasions and most recently at the National Association of County Agricultural Agents where best-practices with story-telling and production of the agritourism video was shared with other Extension professionals across the nation. Agritourism workshops cover the history, rules or regulations, marketing, promotions, business planning, and fundamentals or best-practices to support agritourism operators.

Beth Lehman, Customer Service Manager, Washington State Liquor & Cannabis Control Board Beth Lehman is one of the Licensing & Regulation Managers with the WSLCB. Beth’s team issues all of the licenses and permits that events in WA happen under and are the main contact for any of your licensing and WSLCB related questions. Beth has been with the Board for almost 15 years and comes from the hospitality industry where she spent over 25 years managing bars and restaurants and taught the MAST curriculum to over 3000 bartenders and servers employed in WA.

Jared Loranger, Fizz Events Jared Loranger is an event producer in the NW specializing in outdoor sports production and owner of the event production company Fizz Events. Fizz Events owns and manages a handful of events in the northwest including the Whidbey Island Marathon, Fiesta 5K Ole, Stein Dash, Upper Left Beer Fest and was the producer of the Tunnel to Viaduct 8K held recently as part of the SR99 Tunnel Grand Opening Ceremonies.

2019 WFEA Conference Faculty

Jody May

Robert Mitchell

Mike Moe

Scott Nagel

Jody May, President, Festivals Inc. Jody has been an integral part of the company’s growth for the past 31 years. With over 8 years of advertising, retail and hospitality experience under her belt prior to committing full-time to Festivals Inc. in 1988, Jody continues to bring innovation, creativity and most importantly a level of service unprecedented in the industry. Jody’s leadership and management style promotes teamwork and attention to detail on all accounts and raises the bar for the company’s expectations to deliver above and beyond every time. Jody has managed all aspects of special event production for over 25 major community festivals and celebrations and corporate events. She has handled venue negotiations and has worked closely with a variety of government agencies in numerous cities in the State of Washington.

Her opinions and input regarding special events continues to increase each year as cities attempt to better understand the business and support the benefits that events bring to any community. Jody’s innovative approach to advertising and marketing for special events won numerous awards from both the International and Washington Festivals & Events Association.

Robert Mitchell, Director of Community Disaster Medicine A Philadelphia, PA native, Dr. Mitchell received his medical degree from Philadelphia’s noted Jefferson Medical College. He completed his Ob/Gyn residency at the Lankenau Medical Center, eventually settling outside of Seattle, WA. in 1984; he went on to shepherd over 3500 babies safely into the world.

Choosing to retire in 2002, Dr. Mitchell embarked on a very different path just a few months later, a journey seemingly ripped from the pages of a Tom Clancy novel, training extensively in aspects of weapons of mass destruction and disaster response, traveling to distant places few know exist, embedded with military warriors and heroic first responders, an entirely different team and mission experience from his years delivering babies. He has faithfully carried back this extensive knowledge serving his community as the Director of the Disaster Medicine Project/DMP. The Disaster Medicine Project is a non-profit service organization devoted to improving information sharing and community engagement in disaster readiness at all levels; from emergency management, first responder, healthcare, and public safety stakeholders to schools, churches, volunteer organizations, private sector businesses to neighborhoods and cul-de-sacs.

We will never be disaster-proof. BUT, we can be DISASTER-READY!

Mike Moe, Managing Director, Washington Tourism Alliance Mike is a Washingtonian through-and-through. Born in Spokane, he grew up on Tiger Mountain, 30 minutes east of Seattle. After high school, Mike fell in love with the tourism industry, working on steamboat cruise boats up and down the Mississippi River. His tourism career has taken him around the world. Among his many jobs, he was a photographer, a maitre’ d, and an overland tour guide in South America. In 2012, he was the second employee to join the WTA. After 6 years of working to help pass tourism marketing legislation, Mike can’t wait to play a part in showcasing Washington to the world. He now lives in Seattle with his wife Shannon, son Kieran, and dog Pacha.

Scott Nagel, President, Birchhill Enterprises Scott Nagel has been making an impact on the world of the arts, festivals and events for more than 35 years as a performer, producer, executive director, publisher, and manager. He is one of the founders and the Executive Director of the Dungeness Crab and Seafood Festival, Executive Producer of the Ocean Shores Sand and Sawdust Festival, Director of Events for Victor's Lavender, and president of Birchhill Enterprises, a special-event and management consulting firm. He was one of the founders and Executive Director of Washington Festivals & Events Association, Vice-President of the International Festivals and Events Association, and Executive Director of the Sequim Lavender Growers Association among other projects.

As Executive Director of the Northwest Folklife Festival for 18 years, he made Northwest Folklife one of the most acclaimed traditional arts organizations in North America. Scott has worked with festivals and events throughout North America including Mexico and Canada as well as Australia, Ireland, Northern Ireland, China, and Eastern Europe.

2019 WFEA Conference Faculty

Erika Olsen

Mike Prebezac

George Sharp

Bruce Skinner

Erika Olsen, Winthrop Rhythm & Blues Festival, Portland Waterfront Blues Festival Erika Olsen is a native Washingtonian who grew up on Seattle’s Capitol Hill. Prior to devoting her professional life to music and festival productions, she worked in the non-profit sector as the Human Resources Director for the HMO Pacific Health Plans. She currently is the Festival Director for the Winthrop Rhythm & Blues Festival as well as the Assistant Artistic Director/Marketing & Production Coordinator for Portland’s Waterfront Blues Festival. Erika loves to run, dance, listen to live music, cook, watch the Seahawks, spend time with her family & friends and try and make the world a better place.

Under Erika's leadership, she and the Winthrop Rhythm & Blues Festival received the coveted “Keeping the Blues Alive” Award in 2015.

This prestigious national award from the Memphis-based Blues Foundation recognized Erika for her compelling work on the Winthrop R&B Festival, known as “the best little festival” and is the longest running blues festival in Washington state. As a longtime member of the Washington Women’s Foundation, Erika currently serves on its Intersectionality Cohort. Erika is also a WFEA board member.

Mike Prebezac, Event Management Services Michael V Prebezac has been in the event rental & service contracting business, in the Seattle area, since 1974, both owning and managing companies that specialized in equipment & services for Tradeshows, Festivals, Fairs & Special Events. These events have included Bumbershoot, Northwest Folklife Festival, Seafair, Everett International Air Fair, as well as many community festivals, state & county fairs, and hundreds of corporate and special events. The company was sold in 1999.

Michael started Event Management Services as an event consulting business in 2002, and has developed it into a full production and event management company.

Michael is currently Technical Production Director for The University District Street Fair, Fremont Fair, Kirkland Uncorked, Fremont Oktoberfest, and the Dungeness Crab & Seafood Festival, and provides contract services for a dozen cultural festivals, at the Seattle Center, as well as other events around the Seattle Area.

George Sharp, Rural Program Manager, Thurston Economic Development Council Thurston Economic Development CouncilGeorge has had a thirty year career in community and economic development. He has worked with many communities and organizations in helping them determine and or develop what are their unique attributes to help them standout from the crowd. He is an admitted festival and event fanatic, attending more than 50 a year. He was the director of the National Lentil Festival 1990-1998. He co-created the Tumwater Artesian Brew Fest in 2013 and Co-created the Bucoda Boo-Coda Spook-Tacular Festival in 2018. Sharp was the Rural Tourism Development Manager, Marketing Manager and Education and Training Coordinator for the Washington State Department of Commerce 1999-2010. He was the Executive Director of the Olympia-Lacey-Tumwater Visitor and Convention Bureau 2010-2015. He currently is the Rural Program Manager for the Thurston Economic Development Council. He has received multiple awards from Washington State Tourism, Washington Festival and Events Association and the International Festival and Events Association for his work over the years.

Bruce Skinner, Executive Director, WFEA Bruce Skinner was one of a handful of people who started selling festival and event sponsorship in the mid-80’s, and is a highly regarded consultant to business and the special events industry with vast experience. He currently is the Executive Director of the Washington Festivals and Events Association, after serving as the Chief Revenue Officer for the College Football National Championship Game held in Phoenix in January of 2016.

He is the author of the book, The Complete Guide to Selling Event Sponsorship, published by John Wiley & Sons, Inc., of New York, and is the founder or co-founder of five Rock n Roll marathons in Seattle, Portland, Phoenix, San Antonio and Nice, France.

He served as the executive director of the Fiesta Bowl in Phoenix, Arizona, (1980-1990) and President of the International Festivals and Events Association (1990-2001). He also has served as the Executive Director of the Olympic Medical Center Foundation in Port Angeles – Sequim.

2019 WFEA Conference Faculty

Jon Stone

Patty Swedberg

Chris Swenson

Heather Teegarden

Jon Stone, Principal, CEA Partners Jon Stone is a Seattle-based arts and cultural leader, festival producer and civic place-making consultant. For decades he has played key roles in the creation and execution of iconic concert, festival and theater experiences as well as educational, awareness building and business development programs for youth and emerging communities. Jon's consulting practice specializes in start-up, new lines of business and organizational turnaround work.

Patty Swedberg, Raise the Bar Patty Swedberg founded Raise the Bar in 2004 in Kent, WA. What began as a local triathlon team of 7 women has grown to 220 amateur men and women racing in endurance events all over the world. Over time, RTB added coaching, training programs, training camps, and in 2008, Event Production. They currently produce 3 triathlons and 2 open water swim races each summer, and provide chip timing, event direction, and equipment rental to other endurance events in the Pacific Northwest Region. Patty is a former member of the USA Triathlon Nation Race Director Committee and the Pacific Northwest Regional Board and a coach. Her primary focus at RTB is program development, race direction, and driving RTB toward excellence, continual improvement, and fun!

Chris Swenson, Office of Film, Music and Special Events. Chair, Seattle Special Events Committee, Seattle Citywide Events Manager, Film + Special Events Program Manager at the Seattle Since 2012, Chris has served as the City of Seattle’s Citywide Event Manager, Seattle Special Events Committee Chair, and Seattle Film + Special Events Program Manager. Since 2008, Chris has overseen and coordinated over 2,800 Special Event Permits, including NFL, MLS, and WNBA Championship Parades, and has overseen and coordinated over 4,000 film permits including major motion picture “50 Shades of Grey” and television series “Grey’s Anatomy.” Prior to his work with the City, Chris was an independent Seattle record label owner and artist manager during Seattle’s Grunge Years™ of 1989 to 1994, and a successful small business owner over his 13-year film career from 1994 to 2007. During his film production career, Chris led visual conception and design on feature film, independent film, corporate, and commercial film productions across the country, including Production Designer for four locally-made feature films and ten years of Seattle Mariners commercials. Chris is a member of the Washington State Film Leadership Council, UW Film Advisory Board, and Artist Trust EDGE Advisory Board. Chris is a fourth-generation Seattle area native and makes his home in West Seattle with his wife and two children.

Heather Teegarden, CSEP, Natural Resources Outreach Programs Coordinator, WSU Snohomish County Extension Heather Teegarden, CSEP, is an award-winning event professional with over 20 years in the industry. In 2006, Heather began planning waste-free events at Woodland Park Zoo. She has been educating and promoting the importance of eco-friendly events ever since!

Heather currently manages the Sustainable Community Steward and Waste Warrior programs for WSU Snohomish County Extension in Everett. Heather is a Certified Special Events Professional (since 2003) and former accredited LEED Green Associate (2015-2017). She is also Master Recycler and is looking forward to helping you make your events more sustainable!

2019 WFEA Conference Faculty

John Thorburn

Steve Telstad

Trudi Webster

Steve Telstad, Enforcement Sergeant, Washington State Liquor & Cannabis Control Board Sergeant Telstad worked as a police officer in Forest Grove, OR, was a DOL DL Examiner and an LNI Officer before working for the WSLCB for the past 23 years. You will see Sergeant Telstad’s stamp in this area as he has trained most of the other Officers in the east-north sound the past ten years. Sergeant Telstad works with liquor retailers on the eastside mainly these days dealing with bars, restaurants and grocery stores. He also enforces retail cannabis on the east side and is a great resource for all retail licensing questions.

John Thorburn, Marketing Director, Bold Hat Productions John is a 12-year veteran in event marketing, and has led the marketing strategy for Hop Scotch Spring Beer and Scotch Festival, Fremont Fair, Kirkland Uncorked and Fremont Oktoberfest since joining the Bold Hat team in June 2014. He is skilled in social and digital marketing, traditional advertising, and brand management, and he's passionate about emerging technologies, community building and overall marketing trends.

Prior to joining Bold Hat Productions, John was the Vice President, Communications and Marketing at the Northwest Marine Trade Association, which produces the Seattle Boat Show - the third largest boat show in the U.S., and largest on the West Coast. John received his degree from the University of Washington in Communications, and holds a certificate in Advanced Digital Analytics from the University of San Francisco.

Trudi Webster, Media Director/Culinary Liaison As the Media Director/Culinary Liaison, Trudi manages websites and social media accounts (i.e. Facebook, Twitter, and Instagram) for Taste of Tacoma, Bite of Seattle, and Oktoberfest Northwest, in addition to contracted events and festivals under the New Growth Solutions banner. Trudi also liaises directly with local chefs and restaurants to secure, and manage onsite presence at key events, and for external media engagements, of which she acts as the official spokesperson for Festivals Inc. Trudi writes press releases, social media campaigns, radio and television scripts, and digital advertising, and coordinates with local print media to design and publish festival programs. Trudi held the role of Senior Event Manager with Festivals Inc. & New Growth Event Solutions team before advancing into the role of Media Director. She has extensive experience managing a diverse portfolio of major events and festivals around the world, including US Military events in Spain, corporate events in California and unique community festivals in Australia including the Beef, Bells & Bottletree Festival, the Chinchilla Melon Festival, and more.

ATTENDEES

2019 WFEA Conference Attendees Alby Allen

Joanie Allen

Stephanie Allestad

Alisia Anderson

Ballard SeafoodFest

Seafair

Chocolate on the Beach Festival pbcotbf@gmail.com

Seattle Mariners aanderson@mariners.com

Joel Andrus

Mallory Bailey

Jaquelyn Ball

Paula Beadle

Seafair jdcakes10@gmail.com

CORT Party Rental mallory.bailey@cort.com

City of Covington

Caravel Marketing paula@caravelmarketing.com

Lauren Biggs

Burcu Birka

Melinda Blevins

Heather Breymeyer

Kittitas County Chamber

Turkfest

City of Federal Way

Three Rivers Convention Center

albyseafoodfestprod@gmail.com

jarred@kittitascountychamber.com

event.assistant@cityoffederalway.com

hbreymeyer@3riverscampus.com

Dennis Caldirola

Brian Callanan

Carol Carter

Lorraine Chachere

Italian Festival at Seattle Center dennis@festaseattle.com

Loop the 'Lupe loopthelupe@gmail.com

City of Spokane Valley

City of Auburn Tourism lchachere@auburnwa.gov

Erin Combs

Craig Cooke

Eric Corning

Peter Dammann

Lyft erincombs13@gmail.com

Pacific Rim Talent craig@pacificrimtalent.com

Seafair jen@seafair.com

Winthrop Music Association

Merianne Dardis

Shelby DeLappe

Jerin Dinkins

Peggy Doering

Indigenous People Festival

Festivals Inc shelbyd@festival-inc.com

Clark County Public Health

Valleyfest peggy@valleyfest.org

David Douglas

David Doxtater

Bengu Efe

Leslie Elison

Cascade Bicycle Club davidd@cascade.org

The Workshop doxtater@workshopevents.com

Turkfest

St. Jude

Felix Felipa

Eric Fich

Christopher Fidler

Sally Fisher

CORT Party Rental felix.felipa@cort.com

Kittitas County Chamber

Port Angeles Waterfront Center chris@pawaterfrontcenter.org

Clark County Public Health sally.fisher@clark.wa.gov

Matthew Fitzgerald

Greg Flakus

Barb Fox

Jarred Fudacz

The Italian Festival

GF Strategies greg@gfstrategies.com

Seafair

Kittitas County Chamber jarred@kittitascountychamber.com

Carol Garza

Becky Genoways

Jeremy Gilchrist

Dale Gluck

Caravel Marketing

Genoways Event Management genowaysevents@gmail.com

Washington Festivals & Events Association jeremy@wfea.org

Seafair

2019 WFEA Conference Attendees Heather Gobet

Brett Gorrell

Michael Gray

Monica Griffin

Western Display Fireworks heather@westerndisplay.com

Festivals Inc brettg@festivals-inc.com

Hmong New Year Celebration

Bellingham Arts & Music Festival mmarygriffin@gmail.com

Sarah Haight

Lynn Handlos

Grant Harrington

Patrick Harrison

Events Locker sarahh@eventslocker.com

City of Sammamish lhandlos@sammamish.us

Snohomish Running grant@snohomishrunning.com

Seafair

Christina Hatton

Mary Hebert

David Heilbrunn

Marni Heilbrunn

Print NW cristinah@printnw.net

OMC Foundation hebert@olypen.com

Festivals Inc.

Festivals Inc.

Mark Hendrickson

Vivian Huang

Alison Jenkins

Karlan Jessen

City of Kent - Parks & Recreation

Seattle Center vivian.huang@seattle.gov

Meydenbauer Center

Playback Sports kjessen03@msn.com

Dale Johnson

Lori Johnson

Marcia Johnson

Melanie Johnson

Francis L Dean & Associates djohnson@fdean.com

WSFTA lori@wafoodtruck.org

Francis L Dean & Associates

St. Jude Melanie.Johnson@stjude.org

Jim Jones, Jr

Melissa Jurcan

JoAnne Kelly

John Kelly

OMC Foundation jjjr0853@gmail.com

Compass Group USA v-mejurc@microsoft.com

Festivals Inc.

Festivals Inc.

mhendrickson@kentwa.gov

Lindsey Kemkes

Bre Keveren

Ryan Kintz

Shane Knode

Caravel Marketing

City of North Bend bkeveren@northbendwa.gov

Afton Tickets ryan.k@aftontickets.com

Seattle Center Productions

Beth Knox

Alisa Lahti

Trevor Lane

Geoffrey Laribee

Knox Executive Productions bethknox32@gmail.com

Polish Festival Seattle

WSU Ferry County Extension trevor.lane@wsu.edu

Festivals Inc.

Stephani Laribee

Piper Leslie

Peggy Lickert

Jared Loranger

Festivals Inc.

Ocean Shores/North Beach Chamber of Commerce chamber@oceanshores.org

Pamplin Media Group plickert@pamplinmedia.com

Fizz Events jared@fizzeventsnw.com

Anne Maher

Natalie Maitland

Jenna Massaro

Amy Maxwell

Clark County Public Health

Fort Worden PDA nmaitland@fortworden.org

Seattle Mariners jmassaro@mariners.com

Ticket Tomato amydmax100@gmail.com

2019 WFEA Conference Attendees Doug May

Jody May

Bill Mayovsky

Kevin McCulley

Festivals Inc.

Festivals Inc. jodym@festivals-inc.com

Seafair

AVR Production Services

Amy McGuffin

Melanie McMarrow

Michael McMarrow

Tim Medved

Kittitas County Chamber

Seafair

Seafair

U-Cool Refrigeration

amy@kittitascountychamber.com

tim@ucool.biz

John Merner

Robert Mitchell

Mike Moe

Alicia Moreno

Seattle Center Productions

Director of Community Disaster Medicine

Washington Tourism Alliance

Edmonds Chamber of Commerce alicia@edmondswa.com

robert.mitchell.dmp@gmail.com

Scott Nagel

Jamie Nassar

Stephanie Naumann

Robert Nellams

Dungeness Crab & Seafood Festival director@crabfestival.org

Events Locker jamien@eventslocker.com

Alexander Party Rentals

Seattle Center Director

Debbi Nerocker

Rick Northcott

Collin Olden

Erika Olsen

Indigenous People Festival

Winthrop Music Association

Watchie Insurance Group, LLC collin@watchiegroup.com

Winthrop Music Association rikkito@me.com

Jess Owen

Sara Owen

Barrett Park

Pat Patterson

Chocolate on the Beach Festival oceancrestresort@gmail.com

Chocolate on the Beach Festival oceancrestresort@gmail.com

Festivals Inc.

City of Covington ppatterson@covingtonwa.gov

Ana Paula Mendonca

Hayley Pearce

MyHanh Pham

Trong Pham

BrasilFest

United Way of Clallam County hayley@unitedwayclallam.org

Seafair

Seafair

Michael Prebezac

Janet Pritchard

Liz Purdy

Carey Quinlan

Event Management Services mike@mvpems.com

Seafair

Bellingham SeaFeast liz@bellinghamseafeast.com

Honey Bucket careyquinlan@gmail.com

Morgan Rabine

Gail Ralston

Eddie Redman

Carol Riley

The Golf Club at Newcastle morganr@newcastlegolf.com

OMC Foundation gtralston@hotmail.com

Grand Event Rentals eddier@grandrents.com

Olympia Harbor Days info@harbordays.com

Paige Robins

Karen Rogers

Latha Sambamurti

Tazue Sasaki

Port Angeles Waterfront Center chris@pawaterfrontcenter.org

OMC Foundation

Diwali: Lights of India

Seattle Cherry Blossom & Japanese Cultural Festival

karen@karenrogersconsulting.com

2019 WFEA Conference Attendees Yutaka Sasaki

Ryan Schroeder

Maia Shank

George Sharp

Seattle Cherry Blossom & Japanese Cultural Festival

Festivals Inc.

City of Covington mshank@covington.gov

Thurston Economic Development Council gsharp@thurstonedc.com

Toni Silicio-Prebezac

Alan Silverman

Bruce Skinner

Steve Sneed

Event Management Services

Festivals Inc.

Washington Festivals & Events Association bruce@wfea.org

Seattle Center Productions

Jill Starks

Jeff Stewart

Jon Stone

Patty Swedberg

Puyallup Main Street Association

CEA Partners jstone@cea.partners.com

Raise the Bar patty@weraisethebar.com

meekerdays@puyallupmainstreet.com

LeMay Collections at Marymount events@lemaymarymount.org

Chris Swenson

Summer Taggart

Heather Teegarden

John Thorburn

Seattle Special Events Committee

Honey Bucket SummerTaggart@HoneyBu cket.com

WSU Snohomish County Extension

Bold Hat Productions john@boldhatproductions.com

Lindsey Townsend

Barb Trailer

James Varnell

Mary Valmonte

Seattle French Fest

Northwest Maritime Center barb@nwmaritime.org

Raucous Band jimvanelllaw@gmail.com

Seafair

Susan Watchie

Trudi Webster

David Wells

Richard Werlein

Watchie Insurance Group, LLC susan@watchiegroup.com

Festivals Inc.

City of Bonney Lake wellsd@ci.bonney-lake.wa.us

The Gorge Amphitheater / Campground admin@gorgevending.com

Bill Whitten

Stephanie Wiley

Shelli Williams

Kerry Yanasak

OMC Foundation beepeedub@aol.com

Bellingham Regional Chamber of Commerce stephanie@bellingham.com

Puyallup Main Street Association

Puyallup Main Street Association

Xee Yang-Schell

Kachele Yelaca

Jane Zalutsky

Linda Zopfi

Hmong New Year Celebration

Northwest Maritime Center Seattle Center Foundation

Festivals Inc.

Washington Festivals & Events Association 1015 Georgiana St. Port Angeles, WA 98362 www.wfea.org