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Haven Midwest Brand Style Guide

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Who We Are

Every parent who has lost a child must make the decision to continue living in an impossible reality. Family and friends are an invaluable support system after such a loss, but there is a specific comfort that can only be found in shared experience. There’s something so transformative about being able to look someone in the eye and know that they understand what you’ve been through.

The idea for Haven was born in 2017 out of a desire to organically and authentically connect with other parents like us. To talk about the hard stuff without fear of judgment or discomfort. To honor ourselves, each other, and our children.

Today, Haven supports grieving parents by providing timely, comprehensive educational resources; hosting events focused on self-care and healing; and curating and delivering heartfelt Healing Gifts.

In the midst of loss, Haven is a safe space for us to love our children–and one another–out loud.

Join us as we grieve, celebrate, and walk the long path to healing together.

Our Logo

Our Logo

Our logo can be used with or without the tagline, and as white on a darker background, or navy on a lighter background. See the hex-code for the navy color on page ??.

Monogram

Haven has three different monograms available for use. The monogram on the right includes the tagline and may be placed within a circle or used with a transparent background as shown above.

Our Colors

Our Colors

#212634
#07464f
Secondary Colors
Haven Teal Gray Blue
Gray Pink
Near Navy
Haven Gold Gray Green

Typography

Typography

Avenir Next

ULTRA LIGHT

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk

Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu

Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 .

! ? & $ , : ; Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk

Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu

Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 . ! ? & $ , : ;

Medium

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk

Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu

Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 . ! ? & $ , : ;

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj

Kk Ll Mm Nn sOo Pp Qq Rr Ss

Tt Uu Vv Ww Xx Yy Zz 1 2 3 4

5 6 7 8 9 . ! ? & $ , : ; Superior Title

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 . ! ? & $ , : ;

Example Headline

Example Sub-headline

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est.

Superior Title Medium, 17pt

Avenir Next, Medium, 12 pt

Avenir Light, 11 pt, 17 pt leading.

Supporting Elements

Botanical Illustrations

These botanical illustrations can be used as supporting graphics throughout the Haven brand. These graphics should be used sparingly to add visual interest. They can either be used as a dark color on a light background, or a light color on a darker background (such as the white illustration behind this paragraph.)

Printed Materials

Resources Handout

This resources card includes a list of helpful resources for people on their grief journey.

AFTERLOSS

Healing Resources REDEFINING

Local Support Groups

Haven: Offers Healing Gifts for parents, frequent events to promote healing, and a network of others to connect with who have walked a similar path. havenmidwest.org

Hospice of the RRV: Offers monthly group sessions for those on their grief journey. www.hrrv.org

Addie’s Angels: Local non-profit that offers specialized counseling services to bereaved parents. addiesangelsnd.org

Remembrance Items

Molly Bears and/or Healing Embrace: creates weighted teddy bears the exact weight of your child. mollybears.org healingembrace.org

The Milky Mudra: creates cremation and breast milk jewelry and keepsakes. the-milky-mudra.myshopify.com

Remade to Remember: your cherished clothing repurposed. remadetoremember.com

A Beautiful Remembrance: artwork pieces created by watercolor, hand/foot prints, heartbeats and other custom graphics. abeautifulremembrance.com

Literature & Media

It’s OK to Laugh (Crying Is Cool Too): A memoir by Nora Mcinerny

Its OK That You’re NOT OK: Meeting Grief and Loss in a Culture that Doesn’t Understand by Megan Devine

You Are The Mother Of All Mothers: A Message of Hope for the Grieving Heart by Angela Miller

Terrible, Thanks For Asking: Podcast by American Public Media

Landscape of Loss, A Haven Podcast: Podcast featuring friends of Haven sharing their stories.

Online Resources

Still Standing Magazine: Online magazine/website with blog posts and other resources for loss families. stiIIstandingmag.com

A Bed for My Heart: Website with blog posts, quotes and other resources for loss families. abedformyheart.com

Healing Retreats

Harbor: A Haven for Your Heart: Hosted by Haven, a mother’s retreat encouraging self care, mindfulness, and remembrance. havenmidwest.org

Faith’s Lodge: A retreat center in Wisconsin for parents experiencing medically complex conditions or loss of child. faithslodge.org

Get in touch at havenmidwest.com

For a full list of resources, scan the QR code above OR visit havenmidwest.org/resources.

@havenmidwest @havenmidwest

Business Cards

Business cards should have the full logo and tagline on the front side, and all of the information the back side that is included on the sample below.

P: 701.200.1194

E: jennifer@havenmidwest.org

havenmidwest.org @havenmidwest @havenmidwest

Jennifer

New Information Card

This new information card includes all of the relevent information grieving people will find when they go to Haven.

Healing Resources

Haven supports grieving parents by providing timely, comprehensive educational resources including:

• Literature

• Landscape of Loss, A Haven Podcast

• Remembrance Item Options

• Support Networks

Healing Gifts

Healing Events

Haven curates and delivers heartfelt Healing Gifts. These gifts include self care items designed to promote comfort and healing in the wake of loss. Gifts include items such as:

• Hand poured candles

• Journals

• Self-care items

• Books

• Gift cards

Haven hosts events focused on self-care and healing among mothers and fathers who are experiencing loss. These events include:

• Love & Light - Annual Remembrance Event in October

• Harbor: A Healing Retreat

• Workshops and Volunteer Opportunities

• Healing Events & Personal Connections

Thank you for supporting others along their grief journey.

Thank you for supporting others along their grief journey.

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Haven Midwest Brand Style Guide by Tellwell - Issuu