RadioComms Connect prospectus

wireless communication technologies for a modern world …

RadioComms Connect 2012 4–5 December 2012 Melbourne Convention Centre Melbourne, Australia

EXHIBITING & SPONSOR OPPORTUNITIES

The sixth annual RadioComms Connect conference and exhibition takes place 4–5 December 2012 in Melbourne’s award-winning Convention Centre on the banks of the Yarra River.This purpose-built, state-of-theart venue is a fitting home for what has become the region’s foremost radio and combined communications industry event.

why should i be involved?

Because RadioComms Connect delivers results …

2011 testimonials “Another great event which produced some quality leads. The event is well organised, all the event staff are helpful, friendly and professional.”

DC – CEO, Control Synergy “Thanks again for a great show. RadioComms Connect 2011 really built on 2010 and was another success for CX Distribution. Our OEM partners from Cassidian were very impressed. In 2012 CX will again make RadioComms Connect the focal point of our marketing efforts.”

QO – Channel Manager, Asia Pacific, CX Distribution “The 2011 show was outstanding for us. The growth in both exhibitors and attendees over the past 3 years has been fantastic. We remain amazed by the quality of attendees and the positive impact this show has had on our business. We look for to exhibiting at the 2012 show.”

DH – Director, Logic Energy “For those end users, dealers or consultants who want to explore communications technologies, then RadioComms Connect is the event to attend. From TETRA to P25 to LTE the choice is yours. It has once again shown why it is the pre-eminent communications conference in Australia.”

DB – BDM, Sepura “RadioComms Connect enables the Australian land mobile radio industry to showcase new innovations and solutions to the professional users in a relaxed and informative forum.”

DC – Operations Director, Pacific Wireless Communications Cover © iStockphoto.com/ derrrek/Craig DeBourbon/ Martti Salmela/ Rachel Donahue

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targeted audience If you’re targeting public safety professionals, government, utility and enterprises end users or dealers of radio and combined communications networks and solutions, RadioComms Connect offers you the perfect platform to gather leads and win new business.

By delivering you direct access to a top-quality audience, this event will help you to not only develop existing relationships, but uncover those important new contacts that you’ll need to keep on growing your business.

who attends?

These are just some of those that came through the doors over two days in 2011 ACMA Air Services Australia Ambulance Victoria Attorney General’s Department AusGrid BAE Systems BHP Billiton - Mt Arthur Coal Chisholm Institute of TAFE CIM Concepts Pty Ltd CommScope Comwide Communications Country Fire Authority Crown Melbourne Deakin University Department of Community Safety (Qld) Department of Defence

Fire and Emergency Services Authority of WA

Queensland Rail

Fortescue Metals Group

Radio Technology

Fujitsu GE Energy Gencom GHD Gosford City Council Hitachi Land Engineering Agency Mackenzie Country Communication Matrium Technologies Metropolitan Fire Brigade Mingara Services Pty Ltd NEC Australia New Zealand Fire Service

Queensland Urban Utilities RailCorp Rio Tinto Alcan Santos Limited Silver Comm St John Ambulance Victoria Surf Life Saving Australia Tasmania Fire Service Telco Authority (Dept of Finance & Services) Telstra Tetracom Thiess Pty Ltd Titan ICT Toyota Technical Center Australia

Department of Justice

Newcrest Mining Ltd Telfer WA

Department of Police & Emergency Mangement

Nixon Communications Northpower Limited

United Energy and Multinet Gas

Department of Sustainability & Environment

Office of the Chief Information Officer

UXC Consulting Victoria Police

EMClarity Pty Ltd

Origin Energy

Ergon Energy

Philcomm Pty Ltd

Victoria State Emeregncy Service

Ericsson Australia

Power & Water Corporation

Essential Energy

Powercor/CitiPower

ETSA Utilities

QR National

Exxon Mobile

Queensland Police Service

VicTrack Water Infrastructure Group Wheelhouse Marine Pty Ltd Woodside Energy Limited

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how do we attract this audience to radiocomms connect? content vs marketing …

To help attract the right individuals to an event, you need great content marketed to the best possible audience — RadioComms Connect does this.

By delivering a world-class exhibition and a first-rate line-up of speakers in a user-friendly, cost-effective format, we make it hard for potential visitors and delegates not to attend. With numbers increasing year on year, many are first-time visitors as new projects come on tap and upgrades take place — this means year on year you make new contacts and gather new leads.

what they said: How would you rate the number of delegates and visitors to the event?

96% — Good to Excellent

How would you rate the quality of delegates and visitors to the event?

100% — Good to Excellent

Will you exhibit at RadioComms Connect 2012?

87% — Yes with remainder unsure at time of survey: 23/11/11

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event marketing As publisher of Radio Comms Asia–Pacific and its sister portal radiocomms.com.au, it’s our job to understand the market and know our readers and members. Direct access to this audience enables us to focus in on and target numerous stakeholder groups like no other event organiser in the space.

RadioComms Connect is promoted using a varied and extensive mix of available media, with the following elements being key components:

DM and eDM campaigns take place in the run-up to the conference and exhibition, targeting extensive lists of potential delegates drawn from numerous sources. These include WFMedia’s in-house databases, in addition to up–to–date lists brought from leading list rental companies.

Personalised letters, flyers and brochures are distributed in their tens of thousands.

Print advertising still plays a very important role in the marketing

of RadioComms Connect. Carefully chosen titles, both in-house and external to WF’s stable, are targeted with advertising and editorial in the lead-up to the event.

Digital media, including LinkedIn, Google AdWords and Yahoo!

Search Marketing, along with advertising on traditional targeted websites, is used to help attract and expose potential visitors to the RadioComms Connect message.

Telemarketing is an integral and very important element of our

marketing campaign. Previous delegates and visitors, along with other end users of radio and combined communications systems in numerous vertical sectors — from the mining and resource sectors to public safety and government — are identified and targeted by our experienced telemarketing team to ensure they know when and where RadioComms Connect is taking place and who is going to be speaking and exhibiting.

Discount entry is made available for clients and prospects of

sponsoring and exhibiting companies. Hard and soft copies of flyers for event promotion with special offers are made available well in advance to help encourage attendance.

In addition to what we do, our sponsors and exhibitors play a very important role in spreading the message about the event and this is your chance to help make your involvement even more rewarding.

Call us today to discuss how you can take part in the promotion of RadioComms Connect 2012.

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Australian Radio Communications Industry Association We are again pleased to have the Australian Radio Communications Industry Association (ARCIA) lending its support and voice to this year’s event, and for the 6th successive year, we will be co-locating our main events.

The ARCIA Industry Gala Dinner is held on the evening of the first day of RadioComms Connect on Tuesday, 4 December at MCEC. For further information, visit: arcia.org.au.

In addition to support from the industry’s peak body, RadioComms Connect works with a number of media and associations to help bring about the greatest level of exposure possible. These include:

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© iStockphoto.com/ christian Lagereek

Exhibition and Sponsorship Opportunities Event Partner This one-off, top-level opportunity offers the greatest possible exposure before, during and after the event. The full spectrum of available media will be utilised to ensure your customers and prospects know your position in the market. Inclusions are negotiable. Please contact us to discuss your requirements.

• • • • • • •

Top-level exhibition space in prime location — 54 m2 Full conference registrations for clients and prospects Exhibition-only passes for clients and prospects Table at ARCIA Industry Gala Dinner — seats 10 Logo on conference guide cover as Event Partner Event website listing — logo, profile and hyperlink included Listed as event partner throughout event website, with logo and hyperlink • Listing and 400-word profile in conference guide with logo and contact details • Double-page spread advert in conference guide • Delegate satchel insert — max. 4pp, A4 brochure • Registration Desk — prominent logo displayed • Press releases include Event Partner • Event newsletters, emails and advertisements with logo as Event Partner • Exhibition entrance feature — prominent logo displayed as Event Partner • Dedicated Event Theatre conference slide in each theatre • Freestanding banners in auditoriums and at Registration Desk (total 3)

Your Investment: POA

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Platinum Sponsors • • • • • • • • • • • • • • •

(4 only)

Premium exhibition space — 36 m2 Full conference registrations for clients and prospects Exhibition-only passes for clients and prospects 4 ARCIA Industry Gala Dinner tickets Logo on conference guide cover as Platinum Sponsor Event website listing — logo, profile and hyperlink included Listed as Platinum Sponsor throughout event website, with logo and hyperlink Listing and 200-word profile in conference guide with logo and contact details Full-page advert in conference guide Delegate satchel insert — max. 4pp, A4 brochure Registration Desk — prominent logo displayed Event newsletters, emails and advertisements with logo as Platinum Sponsor Exhibition entrance feature — prominent logo displayed Dedicated Platinum Sponsors Powerpoint group slide in each theatre Freestanding banners in auditoriums (total 2)

Your Investment: $21,500

Gold Sponsors

Gold

• • • • • • • • • • • • •

(6 only)

Premium exhibition space — 18 m2 5 full conference registrations for clients and prospects Exhibition-only passes for clients and prospects 2 ARCIA Industry Gala Dinner tickets Logo on conference guide cover as Gold Sponsor Event website listing — logo, profile and hyperlink included Listed as Gold Sponsor throughout event website, with logo and hyperlink Listing and 200-word profile in conference guide with logo and contact details Half-page advert in conference guide Registration Desk — prominent logo displayed Event newsletters, emails and advertisements with logo as Gold Sponsor Exhibition entrance feature — prominent logo displayed Dedicated Gold Sponsors Powerpoint group slide in each theatre

Your Investment: $12,500

Silver Sponsor

Silver

• • • • • • • • •

Exhibition booth space — 9 m2 2 full conference registrations for clients and prospects Exhibition-only passes for clients and prospects Event website listing under Silver sponsor — logo, profile and hyperlink included Listing and 100-word profile in conference guide with logo and contact details Quarter-page advert in conference guide Registration Desk — prominent logo displayed Exhibition entrance feature — prominent logo displayed Silver Sponsors Powerpoint group slide in each theatre

Your Investment: $6500 ((( 8 www.radiocommsconnect.com.au )))

Exhibition-Only Options Option 1 Space Only (minimum 18 m2) Rate — $525/m2 Space only includes: • Floor space, carpeted • Listing and 100-word profile in conference guide with logo and contact details • Standard event website listing — logo, profile and hyperlink included • Electrical testing is the responsibility of the exhibitor

Option 2 Shell scheme (minimum 9 m2) Rate — $550/m2 Shell scheme includes: • Floor space, carpeted • Aluminium frame construction • White walling (where applicable) • Signage with company name and stand number on each open side • Lighting: 2 x 120 watt lights per 9 m2 • Power: 1 power point, regardless of size — 1000 watt, 4 amp max load • Listing and 100-word profile in conference guide with logo and contact details • Standard event website listing — logo, profile and hyperlink included • Electrical testing included

Option 3 Shell scheme 6 m2 Rate — $3900 Package includes: • Floor space, carpeted • Aluminium frame construction • White walling (where applicable) • Signage with company name and stand number on each open side • Lighting: 2 x 120 watt lights • Power: 1 power point — 1000 watt, 4 amp max load • Listing and 100-word profile in conference guide with logo and contact details • Standard event website listing — logo, profile and hyperlink included • Electrical testing included NB: RadioComms Connect 2012 logo available for use on each exhibitor’s website

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Stand out from the crowd Conference Delegate Satchel Sponsor (1 only) — $5000 Sponsor logo to appear on conference delegate satchels Logo coverage in conference guide as conference delegate satchel sponsor Event website listing as delegate satchel sponsor Sponsors group slide in each seminar theatre 2 full conference registrations

Lanyard Sponsor (1 only) — $3500 Exclusive logo coverage on delegate lanyards Logo coverage in conference guide as lanyard sponsor Event website listing as lanyard sponsor Sponsors group slide in each seminar theatre 2 full conference registrations

NB: Sponsor to supply lanyard to organiser’s specifications and by due date

Networking Drinks Sponsor (1 only) — $3000 Exclusive logo coverage on signage Logo coverage in conference guide as networking drinks sponsor Event website listing as networking drinks sponsor Sponsors group slide in each seminar theatre 2 full conference registrations

Prize Draw Sponsor (1 only) — $3000 Sponsor will be given opportunity to say a few words and present prizes Logo coverage in conference guide as prize draw sponsor event website listing as prize draw sponsor Sponsors group slide in each seminar theatre 2 full conference registrations

Theatre naming rights (2 only, Plenary Theatre and Theatre 2) — $POA Package inclusions and requirements flexible, please call to discuss.

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Stand out from the crowd Conference Delegate Bag Insert (4 only) — $1000 Flyer inserted into every satchel given to delegates and visitors at conference and exhibition (based on max. 4pp, A4 brochure. Extra — POA)

Chair Drop (4 Only) — $1500 Flyer placed on every delegate chair at start of chosen session (AM or PM, Day 1 or Day 2) (based on max. 4pp, A4 brochure. Extra — POA)

Conference Program Advertising Enhance or upgrade your company’s exposure during and post-event by appearing in the official RadioComms Connect Conference Program.

Full page — $1800 Half page — $1200 Quarter page — $800 If you have not found what you are looking for and would like to sponsor a particular area, item or other please call Paul Davis on 02 9487 2700 or email pdavis@westwick-farrow.com.au All Prices are ex-GST

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A few key reasons why your company should exhibit: • Increase your understanding of market trends and customer needs.

• Showcase your products and demonstrate your capabilities.

• Make new contacts and explain how you solve problems face to face.

• Help retain your existing customers.

• Demonstrate the suite of solutions you have available that can help provide prospects with solutions.

• Win the confidence of new customers.

• Generate enquiries and forge new partnerships.

• Gather 100s of new leads and contacts to help your business succeed this year and into the future.

“RadioComms Connect is now the premium event each year for the radio communications industry in Australia and attracts the majority of our marketing spend (in exhibitions) each year.”

BD – Auria Wireless

“Very good exhibition and conference, organised professionally and attracting the right delegates for business to happen.”

RJ – Panorama Antennas Ltd “RadioComms Connect gives me an opportunity to keep in touch with industry colleagues. It also provides a platform to introduce our products to existing and new customers. RadioComms Connect is the best there is.”

BC – Polar Electronic Industries “RadioComms exhibition is an important event on our annual schedule. It combines decision makers and technical expertise in a good way. The 2011 event was well organised again and it went without a hitch for us.”

HR – Radixon Group

To Book RadioComms Connect 2012 4–5 December Melbourne Convention Centre Melbourne, Australia To discuss your exhibition or sponsorship requirements, or to book your stand, please call Paul Davis or Narelle Granger on (+61) 2 9487 2700 or email pdavis@westwick-farrow.com.au.

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