Comms Connect Prospectus 2014

Australia’s dedicated radio and converged communications conference and exhibition

EXHIBITING & SPONSOR OPPORTUNITIES Sydney

18 – 19 June 2014

Australian Technology Park

Melbourne

01 – 02 October 2014

Melbourne Convention & Exhibition Centre

In association with:

Organised by:

Magazine partner:

WFevents, a division of Westwick-Farrow Media - ABN: 22 152 305 336

Finally, Comms Connect comes to Sydney ...

The national conference and exhibition will still take place in Melbourne in October 2014, but on 18-19 June, the Australian Technology Park plays host to the very first Comms Connect outside Melbourne. The aim of this satellite event is to ensure that those who aren’t able to visit Melbourne can still gain access to the wealth of knowledge generated for the conference and workshops and to the technologies available on the exhibition floor.

At the core of Comms Connect is still radio communications, its uses, applications and benefits, but with the convergence of technologies being seen in recent times — from IP to mobile broadband and more — the show is no longer just about two-way radio, but a whole range of technologies and solutions — all of which can be found in the exhibition and learned about during the conference and workshops.

The range of topics discussed during the conference and workshops, and the quality and scope of products and services on display in the exhibition, are not available at other shows in this focused and dedicated way. By taking part, Comms Connect will deliver you, the sponsors and exhibitors, access to a very broad range of users, consultants, communications dealers and industry professionals.

With a world-class line-up of speakers, three days of workshops, technical papers, case studies, discussions and keynotes, all positioned within close proximity to the region’s leading radio and converged communications exhibition, the event continues to offer you the ideal platform to market your products and services to a highly targeted audience.

2

www.comms-connect.com.au

why should you be involved?

A snapshot of Comms Connect 2013, Melbourne • an exhibition covering 3000 m2 • with over 90 exhibitors • hosting over 1200 attending delegates, speakers and exhibitors • with representatives from 18 countries helped shape the largest and most successful radio and converged communications industry event held to date, that once again delivered an audience our exhibitors and sponsors wanted to meet with.

...some feedback from 2013 “Best Yet! While we would always like more visitor traffic, there is always a bit of luck in getting the right location. The Comms Connect Team were brilliant, nothing was a problem and they genuinely wanted to assist where ever they could. Possibly the best organised conference I have attended anywhere.”

Paul Daigneault, MiMOMax Wireless “Very well organised, everything was done very professionally.”

Willem van Heerden, Innovative Energies “Comms Connect is vital to our business as not only does it allow us to meet new clients and catch up with existing ones, it allows us to see how big the industry is getting year on year which helps us greatly when planning future products.”

Ronan Rafferty, Kenwood “An excellent event overall, basically every person we spoke with was very satisfied with the event and were keen to see more and be involved.”

Ian Miller, ARCIA

www.comms-connect.com.au

3

a diverse audience If you’re targeting government and enterprise, public safety professionals, utility and resource end users, consultants and dealers of radio and converged communications networks and solutions, Comms Connect offers you the perfect platform to gather leads and generate new business.

By delivering you and your team direct access to a high-calibre audience, Comms Connect will help you to not only cement existing relationships, but uncover those important new contacts that you need to develop and win new business.

who attends? a sample of the 2013 exhibition visitors

AAPT

Crosscom Pty Ltd

La Trobe University

SA Power Networks

ACMA

Crown Castle Australia

Land Engineering Agency

Santos Ltd

AFL

Crown Melbourne Ltd

Litchfield Council

Shoalhaven City Council

Ambulance Service of NSW

Defence Materiel Organisation

Manningham City Council

Signals NZ Ltd

Arrium / OneSteel

Dept of Community Safety

Metro Trains Melbourne

South East Water

Arrow Energy

Dept of Defence

Metropolitan Fire Brigade

St John Ambulance

Atlas Medical

Dept of Justice

Mine Site Technologies

Sydney Trains

Attorney-General’s Dept

NBN Co

Tasmania Fire Service

Aurizon

Dept of Police and Emergency Management Tasmania

New Zealand Fire Service

Telstra

Australian Customs and Border Protection

Dept of Fire & Emergency Services

NSW Police Force

Tennis Australia

NSW Telco Authority

Tetracom

BAE Systems

Dept of State Development, Business and Innovation

NZ Fire Service

Thales Australia

Office of the CIO, Dept. of the Premier and Cabinet

The Order of St John New Zealand

Optus

Transgrid

Origin Energy

Transurban

OZ Minerals

UGL - Rail Systems

Pacific National Coal

UXC Consulting

Parkville Youth Justice Precinct

Veolia Water

PBE Australia

Victoria Police

Qenos Pty Ltd

Victoria SES

Queensland Police Service

Victrack

Black and White Cabs (Brisbane) Bureau of Meteorology

DMO Land Engineering Agency

Canterbury Regional Emergency Management Office

Emergency Services Telecommunications Authority (ESTA)

Cellular Asset Management Pty Ltd

Ergon Energy

Chevron Christchurch City Council CommTel Network Solutions Pty Ltd Comwide Communications ConnectEast ConocoPhillips Australasia Corrections Victoria Corruption and Crime Commission Country Fire Authority

ERICO Ericsson Australia Exemplar Technologies Fire & Emergency Services Authority Fletcher Communications FMG

Rio Tinto

GE Digital Energy Gencom Hitachi Kokusai Electric KiwiRail

4

RailSystems

Royal Australian Navy RRL Rail Systems SA Government Radio Network

www.comms-connect.com.au

Vic Department of Justice

Visionstream Water Treatment Australia Woodside Energy Ltd WorleyParsons Yarra Valley Water ZTE (Australia) Pty Ltd

... and the experience of exhibitors in 2013: How would you rate the number of delegates and visitors to the event?

94% said satisfied to excellent How would you rate the quality of delegates and visitors to the event?

96% said satisfied to excellent How important is Comms Connect in your marketing agenda?

96% said important to single most important exercise How would rate your overall experience at Comms Connect 2013?

98% said good to excellent

how do we attract this audience for you?

To help attract the right individuals to an event, you need great content marketed to the best possible audience — Comms Connect achieves this.

By delivering a first-rate conference line-up in a user-friendly, costeffective format, along with a world-class exhibition, we make it hard for potential visitors and delegates not to attend.

Visitor and delegate numbers are increasing year on year, with 2013 seeing almost 35% more visitors to the exhibition. While some visitors return year on year, many are first-time visitors as new projects come on tap and upgrades take place — this means year on year you make new contacts and gather new leads.

www.comms-connect.com.au

5

event marketing As publisher of Critical Comms and its associated portal CriticalComms. com.au, it’s our job to understand the market and know our readers and members. Direct access to this audience enables us to focus in on and target numerous stakeholder groups like no other event organiser in the space.

Comms Connect is promoted using a varied and extensive mix of available media: Direct mail and eDM campaigns take place in the weeks and months running up to the event, targeting extensive lists of potential delegates drawn from numerous sources. These include WF Media’s in-house databases, in addition to up-to-date lists brought from leading list rental companies. Personalised letters, flyers and brochures are distributed in their tens of thousands to potential and previous delegates and visitors.

Print advertising plays a very important role in the marketing of Comms Connect. Carefully chosen titles, both in-house and external to WF Media’s stable, are targeted with advertising and editorial in the lead-up to the event to ensure that those with responsibility are made aware of when and where Comms Connect is taking place and what they can see and learn by attending.

Digital media, including LinkedIn, Google AdWords, along with advertising on traditional targeted websites, is used to help attract and expose potential visitors to the Comms Connect message.

Telemarketing is an integral and key element of our marketing strategy. Previous delegates and visitors, along with end users and industry stakeholders in numerous vertical sectors — from the mining and resource sectors to public safety and government — are identified and targeted by our experienced telemarketing team to ensure they know when and where Comms Connect takes place and what the benefits of attending will be.

Exhibitors and sponsors have discounted entry passes made available for clients and prospects to encourage attendance and help attract key personnel that should be at the event. Hard and soft copies of flyers for event promotion with special offers are made available well in advance to help encourage attendance.

Our exhibitors and sponsors play a very important role in spreading the message about Comms Connect. We actively encourage you to promote your attendance as this is your chance to help make your involvement even more rewarding by showing your prospects what you are capable of on neutral ground.

We will supply all exhibitors and sponsors with the Comms Connect 2014 logo to host on your company website with a hyperlink to the event website to help promote the event and your attendance at the event.

Call us today to discuss how you can take part in the promotion of Comms Connect 2014.

6

www.comms-connect.com.au

Industry Support Australian Radio Communications Industry Association Since the launch of (Radio)Comms Connect in 2007, ARCIA has worked with and endorsed this critical event in the radio and converged communications calendar.

The process of mutual support continues in 2014 with the Australian Radio Communications Industry Association’s Industry Gala Dinner being held in the same venue in Melbourne and in Sydney, ARCIA will hold its annual networking function on the evening of the new Comms Connect Sydney satellite event.

We are again extremely pleased that the industry’s peak body, ARCIA, is once again in support and lending its voice to the 2014 events, taking part at both, in the conference proceedings and the exhibitions for what will be the 8th consecutive year.

Dinner... where and when?

The ARCIA Industry Gala Dinner will take place on the evening of 1 October in the Plenary at the Melbourne Convention Centre.

The Sydney Networking Dinner will take place on 18 June in the Docklands Restaurant at Cockle Bay Wharf.

For further information, visit: arcia.org.au.

Comms Connect continues to work with media partners and a number of other relevant associations and organisations to help bring about the greatest level of exposure possible to ensure that those involved with or affected by the industry are able to take part in Comms Connect conference and exhibitions. These include:

www.comms-connect.com.au

7

Exhibition and Sponsorship Opportunities

Platinum Sponsors (5 only) • Premium exhibition space — 36 m2 • 10 Full conference registrations for clients and prospects • Discounted conference registrations for clients and prospects • Exhibition-only passes for clients and prospects • 4 ARCIA Industry Gala Dinner tickets • Event website listing — logo, profile and hyperlink included • Listed as Platinum Sponsor throughout event website, with logo and hyperlink • Listing and 300-word profile in conference guide with logo and contact details • Full-page advert in conference guide • Rotating logo on all pages of website as Platinum Sponsor • Delegate satchel insert • Logo displayed behind speaker in plenary theatre • Registration desk — prominent logo displayed • Event newsletters, emails and advertisements with logo as Platinum Sponsor • Exhibition entrance — prominent logo displayed • Dedicated Platinum Sponsors PowerPoint group slide in each theatre • 80,000 conference and exhibition flyers with logo as Platinum Sponsor • Freestanding banner in foyer by seminar and workshop rooms

Your Investment: $24,000*

8

www.comms-connect.com.au

Gold Sponsors (6 only) • Premium exhibition space — 18 m2 • 5 Free full conference registrations for clients and prospects • Discounted conference registrations for clients and prospects • 10 exhibition-only passes for clients and prospects • 2 ARCIA Industry Gala Dinner tickets • Logo on conference guide cover as Gold Sponsor • Event website listing — logo, profile and hyperlink included • Listed as Gold Sponsor throughout event website, with logo and hyperlink • Listing and 200-word profile in conference guide with logo and contact details • Half-page advert in conference guide • Registration desk — prominent logo displayed • Event newsletters, emails and advertisements with logo as Gold Sponsor • Exhibition entrance — prominent logo displayed • Dedicated Gold Sponsors PowerPoint group slide in each theatre • 80,000 conference and exhibition flyers with logo as Gold Sponsor

Your Investment: $12,500*

Silver Sponsors • Exhibition booth space — 9 m2 • Discounted conference registrations for clients and prospects • 5 exhibition-only passes for clients and prospects • Event website listing under Silver Sponsor — logo, profile and hyperlink included • Listing and 150-word profile in conference guide with logo and contact details • Quarter-page advert in conference guide • Registration desk — prominent logo displayed • Exhibition entrance feature — prominent logo displayed • Silver Sponsors PowerPoint group slide in each theatre

Your Investment: $6500*

www.comms-connect.com.au

9

Exhibition Options Option 1 Space only (minimum 18 m) Space only includes:

Rate — $525*/m2

• Floor space, carpeted • Listing and 100-word profile in conference guide with logo and contact details • Standard event website listing — logo, profile and hyperlink included • Electrical testing is the responsibility of the exhibitor

Option 2 Shell scheme (minimum 9 m) Shell scheme includes:

Rate — $550*/m2

• • • • • •

Floor space, carpeted Aluminium frame construction White walling (where applicable) Signage with company name and stand number on each open side Lighting: 2 x 120 watt lights per 9 m2 Power: 1 power point, regardless of size — 1000 watt, 4 amp max load • Listing and 100-word profile in conference guide with logo and contact details • Standard event website listing — logo, profile and hyperlink included • Electrical testing included

Option 3 Shell scheme 6 m Package includes:

Rate — $3900*

• • • • • • •

Floor space, carpeted Aluminium frame construction White walling (where applicable) Signage with company name and stand number on each open side Lighting: 2 x 120 watt lights Power: 1 power point — 1000 watt, 4 amp max load Listing and 100-word profile in conference guide with logo and contact details • Standard event website listing — logo, profile and hyperlink included • Electrical testing included

10

www.comms-connect.com.au

additional ways to be noticed …

Conference Delegate Satchel Sponsor (1 only) $7000* • Sponsor logo to appear on conference delegate satchels • Logo coverage in conference guide as conference delegate satchel sponsor • Event website listing as delegate satchel sponsor • Sponsors group slide in each seminar theatre with logo • 2 full conference registrations

Plenary Theatre Naming Rights $6000*

• • • • • •

Exclusive logo coverage on event website as category sponsor Theatre will be referred to as, ‘Sponsor name’ Logo coverage in conference guide as theatre naming sponsor Event website listing as theatre naming sponsor Sponsors group slide in each seminar theatre with logo 2 full conference registrations

Official Website Sponsor (1 only) $4000* • • • • •

Exclusive logo coverage on event website as category sponsor Logo coverage in conference guide as website sponsor Event website listing as website sponsor Sponsors group slide in each seminar theatre with logo 2 full conference registrations

Lanyard Sponsor (1 only) $4500* • • • • •

Exclusive logo coverage on delegate lanyards Logo coverage in conference guide as lanyard sponsor Event website listing as lanyard sponsor Sponsors group slide in each seminar theatre with logo 2 full conference registrations

NB: Sponsor to supply lanyard to organiser’s specifications and by due date

Networking Drinks Sponsor $5000* • • • • • •

Sponsor will be given opportunity to address delegates prior to drinks Exclusive logo coverage on signage Logo coverage in conference guide as networking drinks sponsor Event website listing as networking drinks sponsor Sponsors group slide in each seminar theatre with logo 2 full conference registrations

Prize Draw Sponsor $5000* • • • • • •

Sponsor will be given opportunity to address visitors prior to prize draw Logo coverage in conference guide as prize draw sponsor Event website listing as prize draw sponsor Sponsors group slide in each seminar theatre Logo on prize ‘passport’ as category sponsor 2 full conference registrations

www.comms-connect.com.au

11

additional ways to be noticed …

Delegate Lounge Sponsor $5000* • Exclusive logo coverage on signage • Logo coverage in conference guide as delegate lounge sponsor • Event website listing as delegate lounge sponsor • Sponsors group slide in each seminar theatre with logo • 2 full conference registrations

Conference Delegate Satchel Insert (4 only) $1000* • Flyer/brochure inserted into every satchel given to delegates and visitors at conference and exhibition (based on max. 4pp, A4 brochure. Extra — POA)

Chair Drop (4 Only) $1000* • Flyer placed on every delegate chair at start of chosen session (AM or PM, Day 1 or Day 2) (based on max. 4pp, A4 brochure)

Conference Program Advertising • Enhance or upgrade your company’s exposure during and postevent by appearing in the official Comms Connect Conference Program.

Full page — $1800* Half page — $1200* Quarter page — $800*

*All prices are ex-GST ** A 10% rate reduction will be applied to Sydney bookings for all sponsors and exhibitors taking part in both Sydney and Melbourne in 2014.

12

www.comms-connect.com.au

a few reasons to exhibit: • Increase your understanding of market trends and customer needs • Showcase your products and services and demonstrate your capabilities • Make new contacts and explain how you solve problems face to face • Help retain existing customers • Win the confidence of new customers • Generate enquiries and forge new partnerships

“Comms Connect conference is now a very successful and well respected annual gathering of the Australian and international radio industry.

Through the interchange of new technologies, ideas, knowledge base, products, services and innovations Comms Connect creates industry and market awareness for both the industry and the users of radio communication solutions.”

Anton Abrahams, Chair – Australasian TETRA Forum “We found the depth of specialized industry knowledge on display at Comms Connect, far greater than other shows we attend. We’re looking forward to seeing how the show develops and grows as it moves beyond a pure radio comms focus.”

James Mack, Kore Wireless “A great event showcasing the radio comms industry.”

Doug Bowden, Sepura

CALL PAUL DAVIS OR NARELLE GRANGER TODAY TO DISCUSS YOUR INVOLVEMENT:

+61 2 9487 2700 www.comms-connect.com.au

13