WestWords September 2025

WESTWORDS SEPTEMBER 2025

I AM WEST USA

KEVIN VALLE

PHOENIX REAL ESTATE 2025:

A MARKET RESET WITH NEW OPPORTUNITIES FROM BROKER DEAN BECKER

SEPTEMBER CALENDAR

I AM

K E V I N VA L L E WHAT PEOPLE ARE SAYING...

From buying our first home to selling it and then purchasing our current one, we've had the pleasure of working with Kevin as our REALTOR® every step of the way. Kevin’s knowledge of the market is outstanding, and he consistently went above and beyond to make sure we felt informed and confident in each decision. We would highly recommend Kevin to anyone looking for a reliable, knowledgeable, and professional REALTOR®.

The Valle Home Group totally surpassed my expectations in the sale of our home. We were working with Kevin and his team for almost a year before it went on the market. He was always responsive in a very quick manner to our questions. He priced it right! The house sold within days. The closing was a dream because they knew in advance what the possible holdups could be. I highly recommend Valley Home Group.

Kevin is the best! He was so professional and had great expertise in all of the valley. We moved from out of state so having his knowledge and connections made our Mesa buying experience super easy and enjoyable. Highly recommend the Valle Home Group!

TRUSTWORTHY • INSIGHTFUL • RELIABLE • COMMITTED • EXPERIENCED

2 YEARS

BROKER BLOG FROM DEAN BECKER PHOENIX REAL ESTATE 2025:

A MARKET RESET WITH NEW OPPORTUNITIES The Phoenix real estate market is shifting, and with that shift comes opportunity. After years of steady appreciation and a highly competitive seller’s market, the Valley is now entering a phase of balance where buyers, sellers, and investors all have new advantages to consider.

MARKET COOLING - BUT NOT CRASHING Home prices in Phoenix have begun to soften slightly, easing off the record highs of the last few years. This isn’t a collapse - it’s a reset. Sellers are still receiving strong offers, but they must now approach pricing with more strategy and flexibility. For buyers, this cooling trend provides a chance to enter the market with less pressure and more room to negotiate.

INVENTORY IS RISING One of the most noticeable changes is the increase in available homes. More active listings mean buyers have greater choice and leverage in negotiations. For sellers, this shift underscores the importance of presentation pricing, staging, and marketing matter more than ever to stand out from the competition.

BUILDERS ARE OFFERING INCENTIVES With interest rates staying elevated, new home builders have stepped in with aggressive incentives to attract buyers. From mortgage rate buy-downs to closing cost assistance and luxury upgrades, buyers in the new construction market can find tremendous value right now.

AFFORDABILITY AND BUYER POWER While affordability has been a challenge in Phoenix for years, the recent softening of prices and builder incentives

has helped restore some balance. Buyers today enjoy more negotiating power, whether they’re shopping in the entrylevel, move-up, or luxury segments.

LONG - TERM OUTLOOK Despite the cooling, Phoenix remains one of the fastestgrowing metros in the country. Population growth and job creation continue to drive housing demand, ensuring that the Valley’s real estate market remains resilient.

The current reset should be viewed not as a downturn, but as a healthy adjustment that brings opportunity for those who act strategically.

KEY TAKEAWAYS FOR BROKERS AND AGENTS • For Buyers: Emphasize the increased leverage and opportunities in both resale and new construction.

• For Sellers: Stress the importance of strategic pricing and high - quality marketing.

• For Investors: Look for value in mid-market properties and keep an eye on long-term growth trends.

The Phoenix market is evolving, but its fundamentals remain strong. This period of adjustment is creating space for buyers and investors to make smart moves, while sellers who adapt quickly will continue to find success. For real estate professionals, the message is clear: lean into the market shift, educate your clients, and highlight the unique opportunities this reset provides.

QUESTIONS, CONTACT:

Managing Broker, Dean Becker | 602.942.4200

Master Minds at Work

FREE REMOTE CE CLASS: To Be Or Not To Be Paid That Is The Question (3Hrs Contract Law)

REACT 10:00am - 12:00pm @ Chandler iFound Agent Lunch & Learn 10:00am - 11:30am @ Arrowhead Arrowhead Office Meeting

M O N DAY ALL OFFICES CLOSED Labor Day

T U E S DAY

01

9:00am - 2:30pm / Zoom REACT

W E D N E S DAY

02

9:00am - 2:30pm / Zoom REACT

03

08

9:00am - 4:00pm / Zoom ProStart Session 1

9:00am - 4:00pm / Zoom ProStart Session 1

09

10:00am - 11:00am @ Goodyear Goodyear Office Meeting

10:30am - 12:00pm / Zoom West USA Agent Orientation

T H U R S DAY

9:00am - 2:30pm / Zoom REACT

F R I DAY

04

05

2:00pm - 4:00pm @ North PHX Monthly Meet Up

10:00am - 11:00am @ Arrowhead Arrowhead Office Meeting

10:00am - 12:00pm @ Surprise Surprise Office Meeting

9:00am - 10:00am / Webinar West USA Weekly Podcast

SEPTEMBER 2025

11:00am - 12:00pm @ Arrowhead Transaction Desk & Dashboard Assistance

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9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS: Caveat Emptor Let the Buyer Beware (3Hrs Disclosure Law) 10:00am - 11:30am @ Scottsdale Scottsdale Office Meeting 4:30pm - 6:30m @ TBD Arrowhead Happy Hour

9:00am - 4:00pm / Zoom ProStart Session 1

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10:00am - 11:00am / Virtual White Mountain Office Meeting

12

10:30am - 11:30am @ Ahwatukee Ahwatukee Office Meeting 1:00pm - 4:00pm @ Scottsdale FREE LIVE CE CLASS: The Color of Law (3Hrs Fair Housing) Meets NAR’s Fair Housing Requirement

3:00pm - 4:00pm @ Arrowhead Transaction Desk & Dashboard Assistance

9:00am - 10:00am / Webinar West USA Weekly Podcast

15

9:00am - 4:00pm / Zoom ProStart Session 2

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17 9:00am - 3:30pm @ Arrowhead Broker in Office with Claudia Ewen

9:00am - 4:00pm / Zoom ProStart Session 2

9:00am - 12:00pm @ Chandler FREE LIVE CE CLASS: 3-In-1 CE CLASS (3Hrs General)

9:00am - 4:00pm / Zoom ProStart Session 2

10:00am - 11:00m @ Surprise Coffee with Justin

9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS: Duties to Clients and Customers (3Hrs Commissioner Standards)

10:00am - 11:00m @ Goodyear Morning Brew, Coffee and Collaboration

10:00am - 11:00am @ Chandler Chandler Office Meeting

22 9:00am - 10:00am / Webinar West USA Weekly Podcast

9:00am - 10:00am / Webinar West USA Weekly Podcast

23 10:00am - 12:00pm @ North PHX Creating Systems and Automating Your Property Management Business

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18

9:00am - 4:00pm / Zoom ProStart Session 2

24 9:00am - 3:30pm @ Scottsdale Broker in Office with Claudia Ewen 9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS: Agency & Industry Related Issues (3Hrs Agency Law) 9:00am - 12:00pm @ North PHX FREE LIVE CE CLASS: 1031 Tax Exchange (3Hrs Legal Issues) 10:30am - 11:30am @ TBD Mesa Office Meeting 2:30pm - 3:30pm @ North PHX FREE LIVE CE CLASS: Master The Home Inspection Process (1Hr General)

30

11:30am - 12:30pm @ North PHX Coaches Corner

SPONSORS

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10:00am - 12:00pm @ North PHX Property Management Bootcamp

4:30pm - 6:30m @ TBD Goodyear Happy Hour

25 10:00am - 1:00pm @ Scottsdale FREE LIVE CE CLASS: Top Down Payment Assistance Programs for Home Buyers (3Hrs General) 10:30am - 11:30am @ North PHX North Phoenix Office Meeting

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