WestWords - September 2022

WESTWORDS SEPTEMBER 2022

CASEY

10 WAYS

FSBO

AUGUST MARKET STATS

I AM WEST USA

WALAG

NEW AGENTS CAN GENERATE LEADS

EXPIREDS & HARD-TO-GET LISTING

TICKETS ON SALE

APPLIANCE LIFE

SEPTEMBER

WITH BROKER BOB

EXPECTANCY CHART & CREATING A HOME BUDGET

CHRISTMAS PARTY

CALENDAR Havasupai Indian Reservation

I AM

I AM CASEY WALAG I AM POSITIVE I AM PROACTIVE I AM PASSIONATE I AM PERSISTENT I AM HONEST I AM WEST USA

HIGHLY RECOMMENDED

WHAT PEOPLE ARE SAYING Casey recently helped my wife and I sell one home and purchase another. Casey was professional, very responsive and thoroughly committed to making sure that we understood contractual language, contingencies and other mechanisms of real estate transactions. We had a lot of questions along the way, and Casey made sure to get us answers to every one of them. When we found ourselves facing a problem, Casey provided a solution. Selling and Casey W. helped us find our dream home. After a few hurdles purchasing homes is a lot of work, but Casey worked hard on the seller’s side, we were able to close in 2 weeks. Casey is to ensure that both sides of the process were as smooth as very patient, knowledgeable, and gave us an overall amazing possible. I highly recommend Casey to anyone looking to either sell or purchase a home! experience looking for a new home!

The idea of purchasing our first home has always been daunting for us, considering all of the unknowns and potential to really make some decisions that may not always be in our best interests. Casey helped us navigate this entire process and provided us with everything we needed from beginning to end; she really was our voice of reason and source of truth. The next time we are in the market, Casey will be our first call. Thank you for helping us realize our dream!

BROKER BLOG WITH BOB STEPHENS FSBO: EXPIREDS & HARD-TO-GET LISTING Sometimes, homeowners have a difficult time committing to a listing for a long period of time.

They don’t want to be “tied down” to one real estate agent and sometimes have had prior experiences with agents that were not good.

However, agents are usually taught to get a 6 month listing—to allow time to properly market the home to get the best price for it. So that may be one reason that owners become FSBO’s or an expired. By the way, if you are new to the real estate business, you may not know that FSBO means “For Sale By Owner”.

I have an approach that I used when I was selling and listing real estate and perhaps this will work for you, if you can settle for a 30 day listing. I always liked to use an “exclusive agency” listing, which allows the owner to sell it themselves during the time it is listed. Ask them for it because it allows the owner to keep on with their own marketing plan. Tell them that you have some ideas that could work to get the home sold. They have nothing to lose with this plan. It will actually give them time off on week ends to do other things and go away to the mountains and so on. They have someone in town ready to show the home and perhaps have an open house. They don’t have to take the phone calls because your sign is on the property.

There is a catch for you however, inasmuch as you need to be perfect in your marketing of this property. Actually, this should be the norm for you in your business and if it is, then you are performing as usual.

AND of course, you will help them stage the home to make it more presentable. AND a QR code

will take prospects to your exclusive URL for this particular property because all of your listings have a separate web-site. YOU will prove that you are an expert and well trained in all aspects of marketing homes. Take lots of good pictures for your marketing efforts and have the OWNERS approve the pics.

But of course, they may sell it themselves during this period of time and this is also where you come in. They will need someone to write the contract, counsel them and take it through escrow. They usually don’t know how to do all of this and how to handle inspections, appraisals and so on. You could have a preset fee for doing this and perhaps save the owners money.

YOU will certainly benefit from their endorsement of your services to other homeowners.

After 30 days have expired with no resulting sale, the owners will usually be so confident in your abilities to market their property and keep in touch with them, that they just MIGHT give you an additonal 90 day exclusive listing.

How do you locate some of these FSBO’s and expired listings?

For expired listings, go into ARMLS and search. I have an expired listing survey that has 10 questions to ask the homeowner. They love to answer these questions because it gives them a chance to VENT regarding their prior experiences and you pick up clues as to what would make them happy in future marketing. I will send these questions to you and of course, you can amend or change them if you wish.

QUESTIONS, CONTACT: Managing Broker, Bob Stephens | 602-942-4200

10 WAYS NEW AGENTS CAN GENERATE LEADS BY: WISE AGENT As a new real estate agent, you might feel overwhelmed when it comes 6. GIVE A FREE SEMINAR to looking for leads. It takes some time and effort but will become easier Choose a topic that you feel comfortable sharing your once you become accustomed to it. You’ll learn what works best for you knowledge about and lead a free seminar at a local library or and will be able to grow your business as you gain leads. community center. You could, for example, talk about becoming a first-time homeowner or downsizing. This can help establish Try the following 10 methods for getting real estate leads to help get your expertise and get your name out in the community while your business up and running: getting some leads.

1. REMIND FAMILY AND FRIENDS ABOUT YOUR PROFESSION 7. PARTNER WITH RELATED BUSINESSES As you work to build your career, take time to remind your Contact other professionals who help with home selling, such as family and friends that you’re available to help people who need mortgage brokers, insurance agents, and real estate attorneys. the help of a real estate agent. Even if they don’t need your Make sure they have a good reputation and partner with them to services at the moment, they may in the future, or they may exchange leads. know someone else who does.

8. REWARD YOUR REFERRAL SOURCES 2. EXCHANGE CONTACT INFORMATION WITH THE PEOPLE YOU When people give you solid referrals, maintain that relationship DO BUSINESS WITH by sending them a handwritten note and a small gift card. This The people you do business with every day – from the owner of the allows you to thank them for their help and makes it likely that restaurant you eat at every week or property managers who review they will continue to refer real estate leads to you in the future. rental applications – are all potential leads. Talk to them about what you do and how you can help them or others they know.

3. MEET NEW PEOPLE Expand your network by getting out and about in your community. Volunteer, join your local chamber of commerce, take a class you’re interested in and meet your neighbors. As you talk to them and form friendly relationships, you’ll find that people are often happy to provide referrals or may need your help buying or selling a home.

4. SPONSOR A LOCAL EVENT Offer to sponsor or co-sponsor a local event such as a fun run or an animal 5. shelter adoption event. In exchange for money to help with expenses, you can set up a table to meet people and pass along your contact information. Pick an event you’re passionate about, and you’ll find it even easier to connect with people who are attending.

5. REACH OUT TO FSBOs Homeowners sometimes try to sell their homes without the help of a real estate agent. These are known as FSBO (for sale by owner) homes, and they usually sell for less than homes that are sold with the help of real estate agents. In addition, after trying to sell their homes themselves, many owners become frustrated by the process and are ready for some help. Look online, in newspapers, and for yard signs for FSBO homes so you can reach out to their owners and explain your services.

9. ESTABLISH A WEBSITE Set up a website for your services so prospective contacts can find you online. It can include your current listings, positive reviews, blogs that relate to home ownership, and a contact form. Include its URL on your social media sites as well as your promotional materials so potential clients will have an easy way to find and contact you.

10. ADVERTISE ON SOCIAL MEDIA SITES With only a small budget, you can advertise on sites like Facebook and Instagram. Use them to publicize a listing or lead people to your website or social media site as you target a specific demographic. After a month or two, evaluate your responses to determine whether either site is worth your continued investment.

With all of the lead generation tactics, tried or true and untapped, it can be difficult to know where to start. Finding the right mix of outreach strategies will take time and practice, so don't be afraid to try something new.

Register for a free trial at www.wiseagent.com/WUSACRM.

APPLIANCE LIFE EXPECTANCY

CHART & CREATING A HOME BUDGET

BY BREANNA CASTRO Do you ever wonder about the life expectancy of your major appliances? It may seem like they break down at the worst possible time—and it’s always when your budget is the tightest. Learn how a home warranty plan can help with our handy appliance repair pricing guide.

One of the best parts of living in modern times is the convenience we have at the tip of our fingers. We can heat food in minutes, wash dishes and clothes with a push of a button, and even order groceries with our phone.

Can you imagine if our ancestors could see us now? We grumble about loading the dishwasher, but they had to heat the water over a fire just to do dishes or take a bath.

We get used to the conveniences and rarely think about a home appliance budget until disaster hits, the appliance stops working, and we must come up with the cash to repair or replace it.

Unfortunately, advanced technology does not necessarily mean a longer appliance life expectancy. When you combine technological complexity with the use of lessdurable plastic parts, today's typical home appliance will last from 5 to 20 years. In our parents’ or grandparents’ time, the typical appliance life span was between 20 and 30 years.

The appliance life expectancy chart lists a few of the more commonly used home appliances and systems, from fridge life spans to dishwasher lifetime averages. It also serves as a home repair pricing guide that can help you create an annual budget.

APPLIANCE/SYSTEM REFRIGERATOR RANGE/OVEN BUILT-IN MICROWAVE WASHING MACHINE DRYER DISHWASHER WATER HEATER HEATING & COOLING SYSTEM SEPTIC PUMP

A home warranty is a great way to protect your budget so that repairing or replacing your appliances doesn’t break the bank. A home warranty typically offers multiple plans to best fit your budget.

ADVANTAGES OF A HOME WARRANTY A home warranty plan can take much of the stress out of homeownership and help provide peace of mind. Here are just some of the benefits of a home warranty: • 24/7 claim submittal. You are able to submit a service request online or by calling.

• Reliable experts. You don’t have to search the internet trying to find out the average cost of a washing machine repair or call around frantically trying to find a reasonable dryer repair cost. A home warranty has a network of expert service contractors and technicians that will help get your household running properly.

• Peace of mind. Sometimes the average life expectancy of kitchen appliances or home systems isn’t as long as predicted, and appliances can break down at the most inopportune times. With a home warranty, there’s no need to worry. We’ll send a contractor to diagnose the issue and determine if a repair or replacement is needed for the covered appliance. Your household will be back up and running again in no time If you have any Home Warranty needs, please reach out to your OneGuard Team.

AVERAGE LIFE SPAN 10-18 YEARS 10-16 YEARS 10 YEARS 11-14 YEARS 8-12 YEARS 9-10 YEARS 10-15 YEARS 10-15 YEARS 7-10 YEARS

EST. REPAIR/REPLACE COST $231-$1,223 $147-$759 $127-303 $168-$543 $112-$497 $127-$510 $201-$823 $417-$3,663 $105-$1,382

Shelley Carr | 623-201-2594 | shelley.carr@oneguardhw.com Bre Castro | 623-500-3825 | breanna.castro@oneguardhw.com Pamela Balin | 602-499-5544 | pamela.balin@oneguardhw.com

TODD MENARD’S REAL ESTATE MARKET STATS AUGUST 2022

Casino Night

LOOKING BACK THROUGH THE YEARS 2015

2016

2018

2017

2019

2021

TICKETS $45 PER TICKET ON SALE DECEMBER 10, 2022 | 4:30PM - 10:00PM

INCLUDES: DINNER, 2 DRINK TICKETS AND $100 IN CASINO VOUCHERS

WESTUSARSVP.COM

M O N DAY

T U E S DAY

W E D N E S DAY

SEPTEMBER 2022 T H U R S DAY

F R I DAY

01

10:00am - 11:30am @ Arrowhead Office Arrowhead Office Meeting

10:00am - 11:00am / Zoom Team Leader Mastermind

02

11:00am - 12:00pm @ Kierland Office Lunch & Learn - Searching & Mapping in ARMLS 11:45am - 12:15pm @ Arrowhead Office Advice with Andrei

05

ALL OFFICES CLOSED - LABOR DAY

06

10:30am - 12:00pm @ NPhx Office West USA Agent Orientation

11:00am - 12:00pm @ Chandler Office Chandler ARMLS Training Searching & Mapping 3:30pm - 4:30pm @ Surprise Office Ready, Plan, Action

9:00am - 10:00am / Webinar West USA Weekly Webinar

12

9:00am - 4:00pm / Zoom ProStart Session 2 - Day 1 of 4 2:00pm - 2:30pm / Webinar Don’t Do Dat w/Broker Bob Stephens

9:00am - 10:00am / Webinar West USA Weekly Webinar

19

2:00pm - 2:30pm / Webinar Don’t Do Dat w/Broker Bob Stephens

13

9:00am - 4:00pm / Zoom ProStart Session 2 - Day 2 of 4 10:00am - 11:00am @ Goodyear Office Goodyear Office Meeting 10:00am - 11:30am @ Arrowhead Office 1031 Exchange 10:30am - 11:30am @ Ahwatukee Office ARMLS Training - Searching & Mapping 3:30pm - 4:30pm @ Surprise Office Ready, Plan, Action

20

10:00am - 12:00pm @ Palm Valley CC Goodyear Essential Learning 10:30am - 12:00pm @ TBD iFound Agent Lunch & Learn

3:30pm - 4:30pm @ Surprise Office Ready, Plan, Action

26

07

9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS Advanced Contract Writing (3Hrs Contract Law) 9:00am - 3:00pm @ NPhx Office REACT - Day 2 9:00am - 4:00pm / Zoom ProStart Session 1 - Day 1 of 3 10:00am - 10:30am @ Arrowhead Office Advice with Andrei

27

9:00am - 10:00am / Webinar West USA Weekly Webinar

10:00am - 11:00am @ Surprise Office Surprise Office Meeting

2:00pm - 2:30pm / Webinar Don’t Do Dat w/Broker Bob Stephens

10:30am - 12:00pm @ Chandler Office iFound Agent Lunch & Learn 12:00pm - 1:00pm @ Surprise Office Women-4-Women Packing Party & Donations

14 9:00am - 10:30am @ Chandler Office Coffee, Conversation, & Collaboration 9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS Disclosure and the Law (3Hrs Disclosure Law) 9:00am - 4:00pm / Zoom ProStart Session 2 - Day 3 of 4 10:00am - 11:00am @ Kierland Office Kierland Office Meeting 4:30pm - 6:30pm @ Headquarters Grill Arrowhead Happy Hour

21

9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS To Be Or Not To Be Paid, That is the Question (3Hrs Contract Law) 10:00am - 11:30am @ Chandler Office Chandler Office Meeting 4:30pm - 6:30pm @ TBD Surprise Happy Hour

08

9:00am - 3:00pm @ NPhx Office REACT - Day 3

9:00am - 4:00pm / Zoom ProStart Session 1 - Day 2 of 3

9:00am - 4:00pm / Zoom ProStart Session 1 - Day 3 of 3

10:00am - 11:30am @ Ahwatukee Office Ahwatukee Office Meeting

10:00am - 11:00am / Zoom Coaching Essential Learning 10:00am - 1:00pm @ Surprise Office Understanding the Appraisal Process for the Real Estate Agent (3Hrs General Credits)

9:00am - 4:00pm / Zoom ProStart Session 2 - Day 4 of 4

15

22

11:00am - 12:00pm @ Arrowhead Office In the Know

29 10:00am - 11:00am / Zoom Broker Round Table 10:00am - 11:00am @ NPhx Office North Phoenix Office Meeting 10:00am - 1:00pm @ Kierland Office LIVE CE CLASS - TBD 11:30am - 1:00pm @ Surprise Office Lunch & Learn - The Dark Side of Divorce Real Esatate

3:30pm - 4:30pm @ Surprise Office Ready, Plan, Action

SPONSORS

16

10:00am - 11:00am @ Surprise Office Coffee with Justin

28

9:00am - 12:00pm / Zoom FREE REMOTE CE CLASS Secrets to Unprecedented Growth and Referrals (3Hrs RE Legal Issues)

09

9:00am - 3:00pm @ NPhx Office REACT - Day 2

23

30 10:00am - 11:00am @ Mesa Office Mesa Office Meeting