FOR SUCCESSFULLY EMAILING YOUR CONTACTS WITH YOUR CRM

Staying in contact with your database is essential to your real estate business's success - emails are a great way to stay connected with past, current, and potential future clients. Through email, clients can quickly receive timely updates about their real estate transactions or other matters requiring their attention or input. Email also allows you and your clients to store important messages for future reference instead of wasting time trying to remember crucial details or sifting through lengthy phone calls and conversations.

3 Things Your Crm Can Do To Make Emailing Easy For You

1. Sending Emails in Bulk

Bulk emailing allows real estate agents to easily contact large numbers of real estate clients at once, reducing the need for multiple emails with the same message to be sent out. This saves time and energy while also increasing the chances of engagement. Even with the large number of emails that can be sent out, real estate agents are still able to personalize their message to their clients, e.g., by using placeholders for clients’ first and last names.

2. Schedule Emails in Advance

Busy REALTORS® don’t always have much time to send emails, so your CRM allows you to schedule emails in advance to ensure they will be sent out at the right time. Scheduling emails allows real estate agents to plan ahead, eliminate forgotten messages, and prioritize the most important messages to send out.

3. Track Email Analytics

After sending out emails, you can also see how your clients engaged with the content you sent them. Your CRM provides statistics where you can see how many of your clients received a specific email, the number of times it was opened, or how often your audience clicked on a link inside the email.

3 Tips That Will Help Your Email Strategy To Be Successful

1. Be Intentional

There is no set number for how frequently you should email your database. But with the overflow many people are experiencing in their email inboxes, it is imperative to be intentional with your emailing and focus on sending emails when you have something valuable to share with your database.

2. Segment Your Audience

When sending emails, it is essential that your message ends up in front of the right people. However, not everyone in your database might be interested in everything you say - some of your clients might be looking for information specific to their situation, e.g., as sellers or buyers. Therefore, it is more effective to segment your audience and only email those contacts who are genuinely interested in what you want to share.

3. Personalize Your Emails

Giving your emails a personal touch is an excellent way for you to stand out. One way to personalize your message to your contacts is to use placeholders in your email that allow you to address them by name, even when you are sending a bulk email to many contacts. Another idea for personalizing your emails is to bring in your personality, tone, voice, and sense of humor - and feel free to include pictures or videos! Your clients will appreciate individualized emails more than generic marketing emails that they already receive.

To learn more about sending emails from your CRM, visit our blog or watch our YouTube video!