WESTWORDS DECEMBER 2021
HAPPY
WE ARE
WE ARE THE ANDERSONS WE ARE COMPASSIONATE WE ARE DRIVEN WE ARE INNOVATIVE WE ARE CHARISMATIC WE ARE POSITIVE WE ARE WEST USA
HIGHLY RECOMMENDED
WHAT PEOPLE ARE SAYING If you’re a first time home buyer or a 50th time home buyer the Anderson team is the way to go! Their entire staff is amazing! They made the entire home process super understanding and as less stressful as possible. Alisha, Paul and Sarah are responsive, punctual and full of enormous knowledge about the real estate market in AZ. My girlfriend and I couldn’t imagine dealing with anyone else for homes in Arizona. The Anderson Team will do their due diligence to the highest level in order to succeed finding or selling your home! In the future we will definitely be working with them again! The Andersons made finding and buying a house easy, EVEN in this crazy 2021 market. My wife and I found the Andersons through Homelight after Googling “how to find a real estate agent." We were nervous about buying a new house in such a tough market and about working with real estate agents we didn’t know personally. The Andersons and their perfectly sized team were so active and responsive and showed so much initiative with everything the did. It was Alisha's behind-the-scenes
relationship building that helped us get the house we wanted under contract at the perfect time. We thought buying a house would be a knock-down, drag-out process involving heartbreaking bidding wars. But the extra effort put in by the Andersons saved us tons of time and lots of headaches. They really made it fast and easy. I spoke with the selling agent when he picked up the sign post from our new home, and he spoke very highly of them as well. It seems like everyone that works with the Andersons loves them. Thank you Anderson Team! This was the best home purchase and selling experience we’ve had and there have been many. Paul and Alisha ensured our needs were met and we felt safe knowing they had our back should anything go wrong throughout the process. The entire team from start to finish was top notch and we couldn’t possibly recommend anyone better. If you want a good experience from honest people who put your needs first, don’t hesitate to call them!
BROKER BLOG WITH BOB STEPHENS WEST USA REALTY GIVES SO MUCH! I will tell you about some of these helpful services that will make business for you much easier and professional in your quest for superior service to clients. My last "DON'T DO DAT" webinar for 11-29-21 @ 2 PM, speaks of these and I urge you to listen to this weekly presentation of about 30 minutes. I speak of things you should not do and also things that should be done. I spoke of the wonderful LISTING PRESENTATION of 34 pages that has been set up for you. You could size it to fit the presentation that you want to make but using all of it, makes an unforgettable and winning presentation. It can be found on your DASHBOARD under "Quick Links" titled LISTING PRESENTATION! You could advertise some of the pages on your Facebook page to get some responses that will make new contacts for an appointment to review a possible client's needs. This presentation covers all facets of the sale of a property. Then, of course, you need to check for other real estate services in the commercial field that your clients may need for their business, their employees may need housing such as rentals etc. Do they have a business to sell or relocate? Do they need property management? You need to know who you could work with on a referral basis that have commercial real estate services as their main line of business. Go to www.westusacommercial. com, click on AGENTS at the top of the page and you will be presented with pictures of agents of that department and their specialties. Just click on their picture and they will tell you what they do. I did and I found out that one of them is also a lawyer and is a co-author of a book on a senior housing guide that I mentioned in a recent DON'T DO DAT! The agents in this department know a lot of things such as 1031 Exchanges, Capitalization Rate, Cash on Cash Return, Environmental Phase 1, 2 and 3. Green building incentives, Zoning issues, Business Evaluation and many more items. Ask them work with your clients on a REFERRAL BASIS and then make this agreement in writing and turn in to your office.
I hope this article is helpful to all who read it and thank you for doing so! QUESTIONS, CONTACT: Managing Broker, Bob Stephens | 602-942-4200
5 REASONS TO INVEST
IN A HOME SERVICE PLAN BY SHELLEY SCHROFF Owning a home is a huge responsibility. And although you may think you have all the right plans in place to protect your home in an emergency, you should also consider protecting yourself from the unexpected costs of routine repairs and maintenance that can add up quickly. 1. YOU’RE A RECENT HOMEBUYER Many homeowners note that not being fully prepared for unexpected repairs is one of their biggest regrets after they purchased a home, so it’s reassuring to move into a new home with a plan in place for future repairs. 2. IT CAN HELP YOU STICK WITH YOUR BUDGET A home service plan can save you from unexpected financial headaches down the road. If it can’t be repaired, your agreement may cover replacement, which could save you hundreds if not thousands of dollars out of pocket. 3. YOUR SYSTEMS AND APPLIANCES WILL EVENTUALLY BREAK DOWN All appliances and systems in your home will eventually face issues due to regular use, and a home service plan will cover the repair or replacement of your systems when that time comes. 4. WORK WITH PRE-VETTED PROFESSIONALS Instead of spending time searching for qualified technicians in your area, home service plan providers offer a network of highly reviewed local experts who are licensed and ready to help. 5. PEACE OF MIND As a homeowner, you have enough to worry about. Electrical, plumbing and major appliance issues can be costly and dangerous to try and complete yourself. With a home service plan, you can leave your concerns up to the trained professionals and reserve that extra time for the things you enjoy.
We hope you have a safe Holiday and a happy New Year! Talk to you 2022!
If you have any Home Warranty needs, please reach out to your OneGuard Team.
SCAN HERE TO SEE THE ARIZONA ONEGUARD BROCHURE! SHELLEY CARR 623-201-2594 shelley.carr@oneguardhw.com
SHELLEY SCHROFF 602-499-5544 shelley.schroff@oneguardhw.com
BREANNA CASTRO 623-500-3825 teamaz@oneguardhw.com
HOW TO STAY TOP OF MIND
WITH PAST CLIENTS
BY WISE AGENT
As a real estate agent, reconnecting with past clients can be quite a challenging experience. However, staying on top of mind with your past clients is essential for your future success. Keeping a relationship with clients doesn't just end when the closing papers are signed. Client relationships should last MUCH longer than when the deal is done. Excellent relationships with past clients can result in more referrals, repeat business, and more revenue over the years. The steps you take before and after a sale are just as crucial as the sale. With the tools and features built into Wise Agent, you won't have to worry about falling out of touch with your past clients ever again! AUTOMATED TEXT MESSAGING AND EMAIL CAMPAIGNS Using automated texting and emailing is an excellent way to stay top-ofmind with your past clients. Text messaging is the most effective line of communication when it comes to open rates, and email marketing open rates for real estate sit just shy of 20%. UPDATE CLIENTS ABOUT THE MARKET Keeping homeowners up to date with the latest changes in the real estate market can be an easy conversation starter when reconnecting with them. Regardless of buying or selling a home, people are always looking at houses. The only problem is, they can't keep up with the real estate market changes. This is your chance to be the one who is reaching out and informing them about listings in specific neighborhoods, changes in property taxes, or even their home’s overall value!
LONG-TIME HIDDEN SECRETS
FOR MAXIMIZING QUALITY OF LIFE REVEALED WITH TODD MENARD
Everyone’s idea of success is different – To some it may be • Selling a certain number of homes, or to earn a specific income to contribute to the family finances or upcoming needs. • Maybe it’s the primary income earner who needs to expand their business significantly to provide for their family and livelihood as the primary bread-winner. • Maybe its purchasing investment properties to achieve Robert Kiyosaki’s definition of wealth… “Wealth is when you stop working and the passive income from your assets and investments providing the finances necessary to maintain your current or future lifestyle." • Maybe its to travel more or accomplish a bucket list. The biggest influence in our achievements is the person we look at in the mirror every day. Stop over-complicating the job – This is a people business, period. Keep Your Eyes on the Prize - Focus on people and the rest takes care of itself. Listen to the lyrics of Michael Jackson’s “Man in the Mirror” – Although he was talking about World hunger and peace, we can also apply it to wanting a better life for ourselves, and to accomplish that we need to overcome the person that looks back at us in the mirror, and make a change! Read The 7 Levels of Communication – Michael Maher Identify your top 25 Contacts in your sphere whom are most likely to refer you business. • Past Clients, Friends, Family, Acquaintances. • Troll Facebook and identify what each of these top 25’s hobbies and interests are as well as identify what their favorite charity or community services is. • Create a detailed Google Alert (www.google.com/alerts) re their hobbies/interests – this will give you a reason to contact them that is pertinent to their H&I. • Setup drip campaigns to notify them of just listed, just sold, property value data. • Speak to them every month about everything OTHER than real estate – This will let them know you care about things other than just selling homes. • Take great notes about your conversation in their CRM record, review it prior to the next call… like major life events, new job/loss of job, promotion, pregnancy/birth, illness, graduation, achievements, interests, needs, desires, etc. Order a website and CRM from iFound Agent to automate nonpersonal communication with the 25. Drips should include: • Mortgage and Interest rate updated/Refi/Reverse Mortgage. • How to invest in residential real estate – Creating Wealth and retirement income. • Just Sold/Just Listed/home value – how has their home appreciated • Industry updates/homeownership matters and private property rights issues. • Top 25’s hobbies/interests/connecting those with similar interests together. • Property Management/Maintenance Tips – Watering Schedules
Consider Cause Marketing – Involve your 25 in your community/ industry service and charitable events. • Buy them West USA Cares hearts in February taking a photo and sending it to them. ‘Purchased on your behalf.' • Involve them in the office drives: Back To School Supplies, water and personal supplies to the Homeless, Military packages, etc. where you pick up the supplies and take a photo of them and post it for all to see. 2022 Calendar • Start with Time Off to Rejuvenate the soul - Consider taking one 3-day long weekend every month. - Schedule alone/personal time every day, this is just for you alone. Maybe its to read, or to self-reflect, or take a bath and have a glass of wine… whatever is desirable to you. • Vacation – Where would you like to go and when is the best time to go there – if money was no object (within reason) enter it into your calendar. • Health – Schedule your favorite workouts – If aerobics is at 3:30pm Tuesdays and Thursdays schedule it on your calendar like a customer appointment – and treat is a such – Don’t cancel them. • Family/Friends – Schedule time to see your family and friends – Schedule as far in advance as possible and do not cancel – kids sports games, camping, activities, community service. • The remainder of the time is ‘work time’. You will see there is still plenty of work time. Following these things will give you more energy, more stamina, more happiness, more friends, more activities, more referrals, more income. You will become charismatic, you will have a smile on your face, you will see other aspects of life through a new lens, you will be more positive, you will have a better self-esteem, and you will be the person everyone wants to associate with. Remember life is a work in progress. You give yourself the option to modify anything above at any time to make it better for you… new hobbies, interests, desires, etc. Talk to your office manager if you would like me to come to your office and share how to make this happen. This is your life, whether you believe it or not you are in control. You decide. Decide to be happy! I wish you the most bountiful year you have ever had!
NOVEMBER MARKET STATS
SALVATION ARMY
BELL RINGING REAL ESTATE WEDNESDAYS
EAST-SIDE LOCATION
WALMART
2750 E GERMANN RD, CHANDLER, AZ 85286 WEST-SIDE LOCATION
LOOKING FOR VOLUNTEERS FOR 90-MINUTE SHIFTS
10:45AM - 7:00PM
FRY’S
20220 N 59TH AVE, GLENDALE, AZ 85308
WWW.RINGTHEBELLSIGNUP.COM
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M O N DAY
T U E S DAY
W E D N E S DAY
01
06
West USA Weekly Webinar 9:00am - 10:00am / Webinar West USA Agent Orientation 10:30am - 12:00pm / Webinar Don’t Do Dat w/Broker Bob Stephens 2:00pm - 2:30pm / Webinar
Prostart Training Session 3 9:00am - 4:00pm / Zoom
13
West USA Weekly Webinar 9:00am - 10:00am / Webinar Don’t Do Dat w/Broker Bob Stephens 2:00pm - 2:30pm / Webinar
West USA Weekly Webinar 9:00am - 10:00am / Webinar
07 Prostart Training Session 2 9:00am - 4:00pm / Zoom Broker Roundtable w/ Kyle Fouts 10:00am - 11:00am / Zoom Social Media Training for Commercial Agents 10:00am - 11:30am @ Kierland Office Transaction Desk & Authentisign 10:00am - 11:30am @ Surprise Office iFound Agent - Learn Homeowner Drip Campaigns, Instant Listing and Sold Listing Campaigns and more 1:00pm - 2:00pm / Zoom
20
Don’t Do Dat w/Broker Bob Stephens 2:00pm - 2:30pm / Webinar
14 Prostart Training Session 3 9:00am - 4:00pm / Zoom Goodyear Panel of Agents 10:00am - 11:00am LIVE CE CLASS - The Code of Ethics 3Hrs Commissioner Standards 10:00am - 1:00pm @ North Phoenix Office iFound Agent - Learn Homeowner Drip Campaigns, Instant Listing and Sold Listing Campaigns and more 1:00pm - 2:00pm / Zoom
21
**FREE REMOTE CE CLASS** The NAR Code and the AZ Law (Triannual) - 3Hrs RE Legal Issues 9:00am - 12:00pm / Zoom
T H U R S DAY
F R I DAY
02
FREE REMOTE CE CLASS Secrets to Unprecedented Growth and Referrals - 3Hrs RE Legal Issues 9:00am - 12:00pm / Zoom
FREE LIVE CE CLASS High Fiduciary Representation 3Hrs Fair Housing 10:00am - 1:00pm @ Chandler Office
Prostart Training Session 1 9:00am - 4:00pm / Zoom
Maximizing Your Social Media Presence: Facebook Business Pages for Real Estate Professionals w/ Keith Flynn 10:00am - 11:00am / Zoom
FlexMLS & Working with Clients 1:00pm - 4:00pm @ Mesa Office
Prostart Training Session 2 9:00am - 4:00pm / Zoom
DECEMBER 2021
08
FREE REMOTE CE CLASS Master the AAR Listing Contract 3Hrs Contract Law 9:00am - 12:00pm / Zoom
Photos with Santa 5:00pm - 7:00pm @ Chandler Office
15
FREE REMOTE CE CLASS Agency and Industry Related Issues 3Hrs Agency Law 9:00am - 12:00pm / Zoom
Chandler Office Meeting 10:00am - 11:30am @ Chandler Office Surprise Office Happy Hour 4:30pm - 6:30pm
09
Lunch & Learn Transaction Desk 10:00am - 11:30am @ North Phoenix Office
Revamp Your Social Media for 2022 w/Keith Flynn 10:00am - 11:00am / Webinar
03
10
**FREE REMOTE CE CLASS** The NAR Code and the AZ Law (Triannual) - 3Hrs RE Legal Issues 9:00am - 12:00pm / Zoom
Kierland Office Meeting 10:00am - 11:00am @ Kierland Office
Ahwatukee Office Meeting 10:30am - 11:30am @ Ahwatukee Office
Vision Boards - Map & Manifest Your Future 1:00pm - 2:30pm @ Surprise Office
16
17
**FREE REMOTE CE CLASS** The NAR Code and the AZ Law (Triannual) 3Hrs RE Legal Issues, 9:00am - 12:00pm / Zoom
For the Love of Lending 10:00am - 11:00am Goodyear Coaches Meeting 10:00am - 11:30am @ Goodyear Office LIVE CE CLASS Introduction to Divorce Real Estate 10:00am - 1:00pm @ Kierland Office Social Media Trends for 2022 w/ Keith Flynn 10:00am - 11:30am / Zoom
22
23
29
30
FREE REMOTE CE CLASS Duties to Clients and Customers (3Hrs Commissioner Standards) 9:00am - 12:00pm / Zoom
ALL OFFICES CLOSED Christmas Eve
24
Broker Roundtable w/ Dean Becker 10:00am - 11:00am / Zoom iFound Agent - Learn Homeowner Drip Campaigns, Instant Listing and Sold Listing Campaigns and more 1:00pm - 2:00pm / Zoom
27 Don’t Do Dat w/Broker Bob Stephens 2:00pm - 2:30pm / Webinar
28
• CE- Continuing Education Renewal Training • Luxury Division Event
31 ALL OFFICES CLOSED New Year’s Day
iFound Agent - Learn Homeowner Drip Campaigns, Instant Listing and Sold Listing Campaigns and more 1:00pm - 2:00pm / Zoom
• Commercial Division Event • Office Meetings
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• Holiday Hours • Social Mixers / Events