Issuu

WestWords May 2020

We are West USA We are West USA Testimonials Facebook Advertising - A Big Problem? Market Statistics May 2020 Cares Tips The Value of Coaching

We Are

West USA

Mario and Laura Roman

We Are

We Are Honest

Patient We Are

Understanding We Are

Compassionate We Are

West USA

WE ARE WEST USA Mario and Laura Roman Testimonials Cynthia Ceasar, Avondale, AZ “To say I was a “difficult “ home buyer is an understatement, but Laura and Mario were unfazed! Their patience, compassion, professionalism and determination to find our home was like no other customer service I had EVER experienced!I can never thank them enough for making what began as a very negative experience for me into an amazing adventure! I remain thankful.”

The Clavel Family, Buckeye, AZ “Mario and Laura are the best realtors we know!! They took us to house after house until we found the one we wanted. Then they fought hard to get us what we needed to get into the house. They took care of a few problems that arose without any stress being added to me and told me about it after it had been handled. They are still apart of our lives and we love them. Thank you Mario and Laura for all that you do to help the house buying process be so stress free and easy.”

Richie Cherubini, San Tan Valley, AZ “Laura and Mario did a phenomenal job. They were always there for us and the sale was quick & smooth. And we got more than our asking price!!! If you want to sell or buy a home they are the ones you WANT!!”

Bill Larson, Maricopa AZ “As a buyer our situation was complicated to say the least. We were out of town, had specific time frames to be in Arizona to look at homes, and of course had a specific type of home we were looking for. The process was more drawn out totally on our end, but amazingly Mario was so patient and understanding. He picked homes that were as close as possible andwithin our price range. He listened and honestly found properties that had many of the check marks we wanted. I felt like he went way above & beyond and made the process fun. Mario & Laura found us our dream home and they had to work serious magic with the seller to even close the deal. I don’t think we could have found a home without their expertise in real estate but also their understanding of working with unique and complicated bumps in the road. I had an instant connection and felt like we had known them for years! Probably to best part of the whole experience is that my wife and I gained new friends in Mario & Laura. They took a typically stressful event and kept it loose and dare I say...... enjoyable great agents that seriously value each clientfar beyond what you would expect. Highly recommended! Thank you Mario & Laura from the bottom of our hearts.”

FACEBOOK ADVERTISING...

A BIG

PROBLEM?

ES! But not so much when you ask for approval on your advertising, so we can review it. The problem is when you do not ask for approval, as you place advertising on Facebook! Get approval by sending ads to advertising@westusa.com. This is what the Arizona Department of Real Estate says about “Advertising by a Licensee” in R4-28-502 E:

Then I wonder why some agents do not even think that Facebook is advertising!! You are not “just talking to friends” on your Facebook site–YOU ARE ADVERTISING! Now, I want to mention F which comes after the E rule and is another common violation that needs to be corrected. F: A licensee who advertises property that is the subject of another person’s real estate employment agreement (listing) shall display the name of the listing broker in a clear and prominent manner.

“A salesperson or broker shall ensure that all advertising identifies in a “clear and prominent manner” the employing broker’s legal name or the dba However, any time that I spot a problem, I will call you, so answer the phone! I will then “splain” it to name contained on the employing broker’s license you so you can correct the issue at hand to be in certificate.” compliance and legal. My purpose of this article is to eradicate problems Then I am scrolling through Facebook and see something akin to this. Some pictures of a house and with Facebook advertising and being compliant as to the Arizona Department of Real Estate Rules an agent asking if anyone wants to hold this beautiful and Regulations! place OPEN this weekend and to call the agent at a certain number. No mention of a real estate brokerage that owns this listing. That’s right–not Bob Stephens you, but the broker is the owner of the listing and is West USA Realty now violating the commissioner’s rules and he or she Managing Broker does not even know this is happening!

MARKET With Todd Menard

STATISTICS

May 2020 Cares Tips â€œWith everything changing in the world around us, Realtors need to stay calm and carry on. Real Estate agents can be the pillar of hope in communities that need people to step up. Find out how you can help. Here are a couple ideas to get you started:1.Visit 2-1-1 Arizona (211arizona. org) to see how you can help in your local areas.2.Give blood if you can. Blood banks like United Blood Services or The Red Cross are usually holding blood drives in many locations. 3.Do your part to spread hope not fear. When sending out information to clients, try to share positive thoughts and information as much as possible. 4.Do something fun and out-ofthe-box. Do a trivia on your website, social media or blog site. People love to take quizes or answer trivia questions. Hold a contest between households and provide a prize. Here is an example:

Take this Buyer’s Quiz to start focusing where you want to be in the city, where you can be in the city, and discern what’s more important to you now and 5 years from now. Down Payment: How much do you have for a down payment (assuming you’re purchasing a residential property for yourself)?

Neighbors: Are you a “people person” who likes to deal with your neighbors in a way that’s more than Hello or Buh-bye?

Rent Control: Which of the following years has the most impact on the rental market in San Francisco?

• 20%

Yes, I love people. “Do you need a dog sitter?”

• 10%

So-So. I don’t mind, but I want my own space.

• 3.5%

I just want to wave at them politely...across the yard.

• 2.5%+

Get me as far away as possible from those people.

Duration: How long do you plan to stay at this destination property (in years)?

• 2013

• Two years or less

• 1906

• 3-5 years

• 1979

• 10 to 20 years (or more)

The Value of Coaching Master Coach, Eric Gallagher

orking with a coach is one of the most impactful ways to cultivate further strengths in prospecting habits. Agents at any level can benefit from a coach’s feedback. A coach can help us recognize ineffective activities we would otherwise be unaware of and can guide us in developing new ways of presenting our value proposition to customers and clients. A coach can also help us “unstick” unproductive habits and provide motivation as we encounter roadblocks. Above all, a coach’s ability to provide objective, yet highly tailored guidance and feedback makes a critical difference in the long-term development of prospecting skills. By identifying the competencies we need to improve and harnessing the energy of our passions and goals to guide those improvements, a coach can have an enduring influence on an agent. Long after formal coaching is complete, an agent will be able to access their own inner-coach through the positive habits and competencies they’ve developed. Interested in coaching? Contact: West USA Realty’s Master Coach Eric Gallagher 602-942-4200

Creation of 3D Home Tours Soared in March as Stay-at-Home Orders Expanded By Zillow Research

At a time when face-to-face interactions are being limited or outright banned in parts of the country, home sellers, buyers, renters and their agents are increasingly turning to technology. The number of 3D Hometours created on Zillow in March was 188% higher than the previous month. In the last week of March alone, created tours jumped more than five times (+408%) from a typical week in February. Listings that feature a 3D Home tour are labeled with a tag that helps them stand out. In March, listings with 3D Home tours received about 50% more site visitors and were saved about 60% more frequently. Multifamily rental listings saw by far the biggest jump in the number of 3D Home tours created. Tours for that listing type increased an incredible 3,714% from the month prior during the last week of March, and 2,327% over the full month. More tours were created for single-family home rentals as well, though not to the same degree, up 388% in the last week of March and 165% monthly.

Among only for-salehomes, creation of 3D Home tours nearly doubled in March, up 89%. As more jurisdictions issued stayat-home orders or guidance, more tours were created toward the end of the month. The number of tours created for for-sale homes jumped 192% in the last week of March compared to an average week in February, and jumped as much as 269% in a single day on March 27. About a quarter of recent home buyers say they prefer 3D tours to in-person viewing, and 46% said they wish more listings included 3D tours, according to the latest Zillow Consumer Housing Trends Report. 3D tours could become even more prevalent moving forward as sellers target younger generations. Gen Z and Millennial buyers â€”the largest group of potential buyers â€”reported the highest share for both responses (37% and 56%, respectively).