July 2022 DDA Board Meeting Packet

ORGANIZATIONAL AND REGULAR BOARD MEETING Downtown Development Authority Tuesday, July 19, 2022 8:30 AM 300 Clematis Street, Suite 200 West Palm Beach, FL 33401 https://us02web.zoom.us/j/89804662509 Dial: ++1 301 715 8592 Webinar ID 898 0466 2509 CALL TO ORDER

Rick Reikenis

PUBLIC COMMENTS AND QUESTIONS EXECUTIVE DIRECTOR’S REPORT

Raphael Clemente

ELECTION OF OFFICERS (Action Required)  Election of Chairman  Election of Vice Chairman  Election of Secretary

Rick Reikenis

SETTING OF MILLAGE RATE (Action Required)  Set Proposed Millage Rate  Resolution No. 05‐2022; 2nd Mil Budget Resolution

Max Lohman Vivian Ryland

SET MEETING DATES (Action Required)  FY 2022/2023 DDA Board Meeting Schedule and Public Hearing Dates

Vivian Ryland

CONSENT CALENDAR (Action Required)  Minutes of Board Meeting of June 21, 2022  Financial Statements of June 30, 2022

Rick Reikenis

OLD BUSINESS NEW BUSINESS (Action Required)  FY 2022/2023 Tentative Budget  Digital Marketing Campaign

Raphael Clemente Teneka James Feaman

ANNOUNCEMENTS ADJOURNMENT 300 Clematis Street, Suite 200, West Palm Beach, FL 33401 Phone: 561.833.8873|Fax: 561.833.5870| www.downtownwpb.com

MEMO TO:

Mayor Keith James Christopher Roog, CRA Director Bridget Souffrant, Chief Financial Officer Armando Fana, Assistant City Administrator

FROM:

Raphael Clemente, Executive Director

SUBJECT:

DDA Tentative Budget/ 2nd Mil Resolution/ Millage Rate

At the July 19, 2022, Organizational and Regular Board meeting, the Board elected Rick Reikenis as the Chairman and XXX as the Vice Chairman. The meeting schedule for the year was established as the third Tuesday of the month as it has been held in previous years. September XX and September XX at 5:05 pm have been identified as the day and time for the first and second public hearings as well as setting the millage rate.

Proposed Millage Rate The state requires that the DDA set the proposed millage rate in July. This is the “not to exceed rate”. The actual rate is determined at the budget hearing.

Over the last year, we have worked more closely with the City to expand our Physical Environment Program (Landscape Maintenance, Pressure Washing/Street Cleaning, and Downtown Cleaning Program) beyond the core area. We have been and will continue to collaborate with the City and the CRA to be the lead in these services. We are researching more projects and programs to assist our Downtown Businesses and Residents in raising the quality of life. Therefore, I recommend that the proposed (not to exceed rate) be set at 2 mils.

DDA Tentative Budget and 2nd Mil Resolution As referenced earlier, the tentative FY 2022/2023 budget and 2nd Mil budget resolution for FY 2022/2023 is currently based on 2 mils. At the August board meeting we will review and discuss the work that is required to effect change in the Downtown as well as funding sources to properly prepare for the first budget hearing in September.

300 Clematis Street, Suite 200, West Palm Beach, FL 33401 Phone: 561.833.8873|Fax: 561.833.5870| www.downtownwpb.com

RESOLUTION NO. 05-2022 A RESOLUTION OF THE WEST PALM BEACH DOWNTOWN DEVELOPMENT AUTHORITY TRANSMITTING A PROPOSED BUDGET FOR THE INCREMENT OF THE SECOND MIL OF AD VALOREM TAXATION TO THE CITY OF WEST PALM BEACH PURSUANT TO THE INTERLOCAL AGREEMENT BETWEEN THE CITY OF WEST PALM BEACH AND THE WEST PALM BEACH DOWNTOWN DEVELOPMENT AUTHORITY; PROVIDING AN EFFECTIVE DATE AND FOR OTHER PURPOSES. WHEREAS, the City of West Palm Beach (City) has exempted the Downtown Development Authority (DDA) from the requirement to fund the redevelopment trust fund with the increment generated by the second mil of DDA ad valorem taxation; and WHEREAS, the City and the DDA have entered into an Interlocal Agreement effectuating that exemption; and WHEREAS, the Interlocal Agreement requires the DDA to provide the City with the proposed budget for the increment of the second mil of ad valorem taxation; and WHEREAS, the DDA has considered and approved a proposed budget for the increment of the second mil of ad valorem taxation.

NOW, THEREFORE, BE IT RESOLVED BY THE WEST PALM BEACH DOWNTOWN DEVELOPMENT AUTHORITY THAT: Section 1: The Downtown Development Authority’s proposed budget for the increment of its second mil of ad valorem taxation is as follows: Transportation Contract Service Personnel Overhead TOTAL Marketing, Public Relations/Business Development Personnel Overhead TOTAL

$700,000 $ 70,000 $ 0 $ 770,000 $750,000 $ 75,000 $ 0

300 Clematis Street, Suite 200, West Palm Beach, FL 33401 Phone: 561.833-8873|Fax: 561.833.5870| www.downtownwpb.com

$ 825,000

Physical Environment /Residential Services Programs, Maintenance/Security/Residential/Community Personnel Overhead

$1,300,000 $ 64,804 $ 0 $1,364,804

TOTAL 2nd Mil Increment

$2,959,804

Section 2:

This resolution shall become effective immediately upon adoption.

Section 3:

The Executive Director is directed to transmit a copy of this Resolution to the Mayor of the City of West Palm Beach immediately upon its adoption.

PASSED AND ADOPTED THIS 19th DAY OF JULY 2022.

DOWNTOWN DEVELOPMENT AUTHORITY _______________________________________ Rick Reikenis, CHAIRMAN ATTEST: _________________________

CERTIFICATE I, the undersigned, Executive Director of the West Palm Beach Downtown Development Authority, do hereby certify that the foregoing is a true and correct copy of the Resolution adopted by said Authority on the 19th day of July 2022.

____________________________________ RAPHAEL CLEMENTE EXECUTIVE DIRECTOR

2022-2023 DDA BOARD MEETING DATES MONTHLY ON THE THIRD TUESDAY OF EACH MONTH DATE

TIME

PLACE

August 16, 2022

8:30 a.m.

300 Clematis St., #200, WPB, FL

September 13, 2022,

8:30 a.m.

300 Clematis St., #200, WPB, FL

September 13, 2022

5:05 p.m.

1st Budget Hearing

300 Clematis St., #200, WPB, FL

September 21, 2022

5:05 p.m.

2nd Budget Hearing

300 Clematis St., #200, WPB, FL

October 18, 2022

8:30 a.m.

300 Clematis St., #200, WPB, FL

November 15, 2022

8:30 a.m.

300 Clematis St., #200, WPB, FL

December 20, 2022

8:30 a.m.

300 Clematis St., #200, WPB, FL

January 17, 2023

8:30 a.m.

300 Clematis St., #200, WPB, FL

February 21, 2023

8:30 a.m.

300 Clematis St., #200, WPB, FL

March 21, 2023

8:30 a.m.

300 Clematis St., #200, WPB, FL

April 18, 2023

8:30 a.m.

300 Clematis St., #200, WPB, FL

May 16, 2023

8:30 a.m.

300 Clematis St., #200, WPB, FL

June 20, 2023

8:30 a.m.

300 Clematis St., #200, WPB, FL

July 18, 2023

8:30 a.m.

Organizational Mtg.

300 Clematis St., #200, WPB, FL

300 Clematis Street, Suite 200, West Palm Beach, FL 33401 Phone: 561.833.8873|Fax: 561.833.5870| www.downtownwpb.com

REGULAR BOARD MEETING Downtown Development Authority Tuesday, June 21, 2021 8:30 AM 300 Clematis Street, Suite 200 West Palm Beach, FL 33401 https://us02web.zoom.us/j/81302996457 Dial: ++1 301 715 8592 Webinar ID 813 0299 6457 ATTENDANCE DDA Board members in attendance: Chairman Rick Reikenis, Mary Hurley Lane, Cynthia Nalley, Vice Chairman William Jacobson, Varissa Lall Dass, Darryl Houston. DDA Staff in attendance: Vivian Ryland, Tiffany Faublas, Catherine Ast, Teneka James‐Feaman, Jacqueline Smith, Sabrina Lolo. Guests Pamela Cairns, Denise Hull.

CALL TO ORDER

Rick Reikenis

Meeting called to order by Rick Reikenis at 8:34am.

PUBLIC COMMENTS AND QUESTIONS None EXECUTIVE DIRECTOR’S REPORT

Raphael Clemente

Raphael Clemente shared the details of the DDA’s event, Harmony, with well over 1,000 attendees, noted that the DDA had received estimated values from the property appraiser’s office, with estimated taxable assessed value for the Downtown District at $3.1 billion, a 20.4% increase from last year. Over $151,000,000 of that amount is new construction. City wide, there was a 15.2% increase in assessed and County wide of 13.5% increase. The RFP for The Next Big Thing was issued, and staff awaits responses. The DDA created a parking secret shopper program.

PRESENTATIONS Rick Reikenis recognized Denise Hull for putting orchids on a tree to beautify the street in front of her business.

Denise was presented with an orchid plant as a thank you.

Rick Reikenis discussed Mary Lane leaving the board. Mary Hurley Lane was presented with a plaque recognizing her service to the DDA and the Downtown community. She has been a board member for 15 years.

300 Clematis Street, Suite 200, West Palm Beach, FL 33401 Phone: 561.833.8873|Fax: 561.833.5870| www.downtownwpb.com

CONSENT CALENDAR (Action Required)

Rick Reikenis



Minutes of Regular Board Meeting May 17, 2022. Motion to approve the consent calendar was made by Bill Jacobson, Cynthia Nalley seconded the motion. Motion passed unanimously.



Financial Statements of May 31, 2022, and Interest Statements

OLD BUSINESS (Action Required)

Rick Reikenis



Downtown Neighborhood Association.

Raphael Clemente Raphael Clemente gave presentation on the DNA. Cynthia Nalley introduced Jordan Brooks, Treasurer of DNA, who gave the presentation on DNA. Mr. Brooks stated that there may have been miscommunication on the renewal of the agreement/contract between the DDA and DNA. He also described the “No Garage Sale” fundraiser for the DNA that is to take place Sunday, June 26, 2022. DNA’s request to the DDA is for more funding to support the event. All board members and Executive Director Raphael Clemente discussed the extension or renewal of the DNA/DDA Agreement.

Commissioner Christy Fox, attending the meeting via Zoom, made a statement in favor of DNA and asked that the DDA do all it can to support the DNA’s efforts. Rick Reikenis made a motion to renew the contract retroactively from October 1, 2021 through September 30, 2022, in the amount of $8000.00 annually with the specific direction that the agreement have no renewal clause and that it be limited to the single one‐year term. Motion to approve was made by Darryl Houston, Mary Hurley Lane seconded the motion. Motion passed unanimously.



Rescheduling September 20th Board meeting for IDA Raphael Clemente Staff made a request to approve the schedule change to September 13, 2022, to accommodate the 68th International Downtown Association Conference, which will be held September 21, 2022, through September 23, 2022. Motion to approve the change was made by Mary Hurley Lane, Bill Jacobson seconded the motion.

Motion passed unanimously.

NEW BUSINESS (Action Required) 

Carryforward Budget Amendment Resolution No. 03‐2022 Raphael Clemente Raphael Clemente spoke on the Carryforward Budget adjustment. Budgeted Carryforward Motion to approve was made by Bill Jacobson, Cynthia Nalley seconded the motion. Motion passed unanimously.



Resolution No. 04‐2022 Adopting Cafeteria Plan Vivian Ryland Vivian Ryland gave a presentation the Cafeteria Plan. Motion to approve the plan was made by Mary Hurley Lane. Darryl Houston Lane seconded the motion. Motion passed unanimously.

 

Downtown Survey Results Teneka James Feaman Teneka James‐Feaman gave a presentation on Downtown Perception Survey Results.

300 Clematis Street, Suite 200, West Palm Beach, FL 33401 Phone: 561.833.8873|Fax: 561.833.5870| www.downtownwpb.com

ANNOUNCEMENTS None ADJOURNMENT Mary Hurley Lane motioned to adjourn. Bill Jacobson seconded the motion. Motion passed unanimously.

300 Clematis Street, Suite 200, West Palm Beach, FL 33401 Phone: 561.833.8873|Fax: 561.833.5870| www.downtownwpb.com

MEMO TO:

DDA Board Rick Reikenis, Chairman Bill Jacobson, Vice Chairman Robert Sanders Mary Hurley Lane Cynthia Nally Varisa Lall Dass Daryl Houston

FROM: Raphael Clemente RE:

Proposed FY 2022‐2023 Budget

DATE: Tuesday, July 19, 2022 _________________________________________________________________________________________

Attached please find the proposed budget for FY 2022/2023. Included as supporting documents for the upcoming budget process are the following items:  

FY 2022/2023 proposed budget A comparison of fiscal years 2019 through proposed 2023 budget

The estimated value from the Palm Beach County Property Appraiser for the DDA district is $3,163,435,765. This represents a 16.4% increase over 2021 assessed value, and with the addition of $151,556,556 of new development yields a net percentage change of 22.4% over the 2021 assessed value.

Based on the significant increase in assessed value, staff is recommending a 2% millage rate reduction from the DDA’s previous millage rate of 1 mil, to millage of 0.98 mil. This will help reduce the tax burden on property owners while allowing the DDA to fund programs and projects to meet the needs of our rapidly growing district.

The proposed budget is based on a 0.98 mil levy. The proposed budget is closely aligned with the goals of the DDA work plan, the priorities established by the Board, and program deployment and monitoring since that time.

Staff will provide a detailed presentation of the 2022/2023 proposed budget during the meeting.

300 Clematis Street, Suite 200, West Palm Beach, FL 33401 Phone: 561.833.8873|Fax: 561.833.5870| www.downtownwpb.com

West Palm Beach Downtown Development Authority 2022-2023 Preliminary Budget

2022-2023 4010 4020 4030 4032 4035 4040 4046 4047 4048 4050 4060 4070 4071 4072 4080 4210

Tax Revenues TIF DDA/CRA Interlocal Agreement DDA/City Interlocal Agreement CRA Project Funding Marketing/Sponsors/Dues Reimbursements - Physical Environment Reimbursements - Business Devlopment Reimbursements - Marketing & PR Interest - Seacoast Bank Rosemary Square MOU Grants Fees/Services Sponsorships Virgin Trains USA Ticket Sales Carryforwards

$ $

$ $ $ $ $ $ $ $ $ $ $ $

Total Revenue $

CRA/City Project Fund

2022-2023

DDA Carry Forward

CRA Carry Forward

Grand Total

2,945,159 $ (2,763,173) $ $ $ $ $ $ $ $ 500 $ 135,000 $ $ $ $ $ $

5,708,332 -

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

280,700 -

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

2,427,454

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

99,487

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

2,945,159 (2,763,173) 5,708,332 280,700 500 135,000 2,526,941

317,486

5,708,332

$

280,700

$

2,427,454

$

99,487

$

8,833,459

$

2022-2023 DDA

2022-2023 CRA

CRA/City Project Fund

DDA Carry Forward

CRA Carry Forward

Grand Total

6140

Business Development Grand Openings/New Business Training

$

-

$

10,000

$

-

$

10,000

$

20,000

6195

Leasing/Brokers Meetings

$

-

$

5,000

$

-

$

25,000

$

-

$

30,000

6230

Business Training and Support

$

-

$

60,000

$

-

$

65,000

$

-

$

125,000

$

-

$

-

$

-

$

52,987

$

-

$

52,987

$

-

$

-

$

160,000

$

-

$

160,000

6230-01 Business Training and Support - 12x12 6240

Façade Improvement Programs

6320

Property & Business Incentives

$

100,000

$

-

$

-

$

100,000

$

-

$

200,000

6330

Business Partnerships

$ $

100,000

$ $

6,000 81,000

$ $

-

$ $

100,000 512,987

$ $

-

$ $

106,000 693,987

Totals

West Palm Beach Downtown Development Authority 2022-2023 Preliminary Budget 2022-2023 2022-2023 CRA/City CRA DDA CRA Project Fund Carry Forward $ 175,000 $ $ -

DDA Carry Forward $ -

$

Grand TOTAL 175,000

6220

Public Realm Maintenance Holiday Lights

$

6236

Pressure Washing, Cleaning & Maintenance

$

-

$

6245

Signage and Pedestrial Wayfinding

$

-

$

6270

Landscape Maintenance

$

-

$

380,000

$

6280

Graffitti Removal

$

-

$

12,600

$

6290

Capital Projects

$

-

$

-

$

6295

Downtown Cleaning Team

$ Totals $

-

$ $

340,000 1,417,600

6120 6122 6190 6210 6235 7700 6300

Marketing /Public Relations Advertising PR/Marketing Retail Promotions Community and Cultural Promotions Value Added Events Marketing Programs, Equipment & Web Collateral Materials

-

$ $ $ $ $ $ $ $

2022-2023 CRA 450,000 175,000 20,000 290,000 100,000 100,000 130,000 1,265,000

CRA/City Project Fund $ $ $ $ $ $ $ $ -

CRA Carry Forward $ 50,000 50,000 60,000 35,000 50,000 50,000 20,000 $ 315,000

DDA Carry Forward $ $ $ $ $ $ $ $ -

-

2022-2023 CRA 45,000 25,000 875,000 650,000 55,000 150,000 $ 1,800,000

CRA/City Project Fund $ $ $ $ $ $ $ -

CRA Carry Forward 18,000 12,000 100,000 130,000 100,000 360,000

DDA Carry Forward $ $ $ $ $ $ $ -

6372 6375 7500 7600 7605 7610

Neighborhood Services Residential Programming Community Engagement Transportation (Trolley & Circuit) Security and Policing Public Space Programs Homeless Outreach

2022-2023 DDA $ $ $ $ $ $ $ Totals $

2022-2023 DDA $ $ $ $ $ $ Totals $

510,000 -

$

-

$

100,000

$

-

$

610,000

$

-

$

40,000

$

-

$

40,000

$

50,000

$

-

$

559,400

-

$

7,400

$

-

$

20,000

-

$

175,000

$

-

$

175,000

$ $

50,000 422,400

$ $

-

$ $

541,300 2,120,700

$ $

129,400

151,300 280,700

$ $ $ $ $ $ $

$

Grand TOTAL 500,000 225,000 80,000 325,000 150,000 150,000 150,000 1,580,000

$ $ $ $ $ $ $

Grand TOTAL 63,000 37,000 975,000 780,000 155,000 150,000 2,160,000

$

6010 6040 6030 6050

6420 6430 6440 6450 6460

6241 6510 6520 6530 6540

General Office General Office Equipment, Computers & Programs General Postage Office Supplies

Operations Dues Hospitality Board Meetings/Legal Notices Publications Telephone

$ $ $ $ Totals $

West Palm Beach Downtown Development Authority 2022-2023 Preliminary Budget 2022-2023 2022-2023 CRA/City CRA DDA CRA Project Fund Carry Forward $ 25,000 $ $ 15,000 $ 25,000 $ $ $ 4,732 $ $ $ $ $ 54,732 $ $ 15,000

DDA Carry Forward $ $ $ $ $ -

$ $ $ $ $ Totals $

2022-2023 DDA 2,000 5,000 5,500 300 12,800

$ $ $ $ $ $

CRA Carry Forward 10,000 10,000

DDA Carry Forward $ 4,000 $ 4,500 $ $ $ $ 8,500

$ $ $ $ $ $

CRA Carry Forward 40,000 45,000 85,000

DDA Carry Forward $ $ $ $ $ $ -

$ $ $ $ $ $

2022-2023 DDA

Professional Services Studies and Surveys Accounting Audit Legal Professional Services

$ $ $ $ $ Totals $

30,000 30,000 60,000

$ $ $ $ $ $

2022-2023 DDA 7000 7100 7200 7300 7800 7900

Personnel Insurance Rent Tax Collection Travel & Training (Board & Staff) Reserves

$ $ $ $ $ $ Totals $ Total Expenses

40,000 40,000 20,000 16,000 28,686 144,686 317,486

$ $ $ $ $ $ $

2022-2023 CRA -

CRA/City Project Fund $ $ $ $ $ $ -

2022-2023 CRA 15,000 25,000 15,000 55,000

CRA/City Project Fund $ $ $ $ $ $ -

2022-2023 CRA 925,000 110,000 1,035,000 5,708,332

CRA/City Project Fund $ $ $ $ $ $ $ 280,700

CRA Carry Forward $ 120,000 $ $ $ $ $

50,000 537,067 707,067 2,427,454

DDA Carry Forward $ $ $ $ $ $ 90,987 $ 90,987 99,487

$

$

Grand TOTAL 40,000 25,000 4,732 0 69,732

Grand TOTAL $ $ $ $ $ $

6,000 9,500 5,500 300 10,000 31,300

$ $ $ $ $ $

Grand TOTAL 55,000 30,000 25,000 30,000 60,000 200,000

$ $ $ $ $ $ $

Grand TOTAL 1,045,000 40,000 200,000 20,000 16,000 656,740 1,977,740 8,833,459

West Palm Beach DDA Historic Revenues and Expenditures, FY 2018/2019 through Proposed 2022/2023

West Palm Beach DDA Historic Revenues and Expenditures, FY 2018/2019 through Proposed 2022/2023

Revenue Total Budget Tax Revenues Net DDA/CRA Interlocal Agreement CRA Project Funding CityPlace Shuttle Fees/Grants/Services/ Interest Carryforward (All Funds)

Expenditures Business Development Public Realm Maintenance Neighborhood Services Marketing/Public Relations Operations Professional Services Personnel Reserves

Total

Proposed 22/23

18/19

19/20

20/21

21/22

$6,151,239

$6,581,806

$6,201,552

$8,310,996

$8,833,459

$181,985 $3,502,647 $580,000 $123,205 $20,100 $1,743,302

$181,986 $3,795,780 $413,938 $33,842 $100 $2,156,160

$181,985 $4,273,025 $409,500 $75,000 $100 $1,261,942

$181,985 $4,366,157 $385,000 $0 $100 $3,377,754

$181,985 $5,989,032 $0 $135,000 $500 $2,526,941

18/19

19/20

20/21

21/22

$576,470 $2,747,821 $33,000 $826,118 $798,749 $132,018 $737,922 $299,141 $6,151,239

$747,539 $2,979,513 $146,000 $834,782 $498,285 $233,868 $829,500 $312,319 $6,581,806

$554,257 $1,144,973 $1,597,701 $1,151,564 $399,300 $199,545 $842,000 $312,212 $6,201,552

$1,191,547 $1,559,398 $1,766,907 $1,884,106 $479,979 $244,000 $875,285 $309,774 $8,310,996

Proposed 22/23 $693,987 $2,120,700 $2,160,000 $1,580,000 $377,033 $200,000 $1,045,000 $656,739 $8,833,459

MEMO TO:

DDA Board Rick Reikenis, Chairman William Jacobson, Vice Chairman Varisa Lall Dass Daryl Houston Cynthia Nalley Bob Sanders

FROM: Teneka James‐Feaman RE:

Digital Marketing Campaign

DATE: Tuesday, July 19, 2022 _________________________________________________________________________________________

Each year, staff defines our communication outreach based on our market survey and analytical data.

At the June DDA Board meeting staff reviewed the results from our 2021‐2022 Market and Visitor Survey. The data emphasized how people receive their information for local news and information. The top mentions included: 1. Television 2. Social Media 3. Newspaper Based on the survey data the DDA Board approved a one‐year contract with Comcast Spotlight (EffectTV), a company that provides the largest reach for television communications. In addition to Comcast (EffectTV), staff renewed its agreement with iHeart radio and Palm Beach Post series “The Downtowners”, spotlighting key stakeholders in downtown.

DDA staff recognizes the need for a robust digital presence and in‐depth methods of tracking the success of a digital marketing campaign. Staff has invited representatives from rbb Communications to join us and discuss a proposed digital marketing campaign for the Downtown District.

Following the presentation, staff will be requesting Board approval and to execute a new contract for digital advertising services not to exceed $150,000. The contract would begin October 1, 2022 – September 20, 2022.

300 Clematis Street, Suite 200, West Palm Beach, FL 33401 Phone: 561.833.8873 Fax: 561.833.5870 www.DowntownWPB.com