Downtown West Palm Beach Market Survey

DOWNTOWN WEST PALM BEACH MARKET SURVEY Prepared for: West Palm Beach DDA

Prepared by: Radius Global Market Research 4020 South 57th Avenue Lake Worth, Florida 33463 561- 965- 8300 www.radius-global.com January 2016

Table of Contents Page Number

Background & Purpose ………………………………………………………3 Methodology.…………..………………………………………………………4

How to Read This Report……………………………………………………5 Overview and Summary…………………………………………………… 6 Visitation…………………………………………………………………….…18 Image….…..……………………………………………………………………

26 Ratings of Downtown West Palm Beach………………………………… 29 Future Visitation………………….…………………………………………. 31 Additional Offerings…………………………………………………………. 35

Lifestyle………………………………………………………………………. 38 Residency…………………………………………………………………… 45 Demographics ……………………………………………………………… 48

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Background & Purpose In 2011, the West Palm Beach Downtown Development Authority (DDA) launched a marketing research program to assist the development of its marketing plan. The DDA continued this program in 2012, 2013 and 2015 to provide an update as well as provide information on a trended basis in order to track progress and change.

The goal of the research is to provide understanding and insights of current visitors in terms of visit behavior, spending, wants/needs, satisfaction, demographic profile, etc.

Additionally, an understanding of market area residents in terms of awareness, visitation, perception of the area, barriers to visitation, etc. is sought. As such, a two-part research study has been undertaken.

This report presents findings from the second part of the research - a survey of Palm Beach County residents. The first part of the research, reported separately, is an on-site survey of downtown West Palm Beach visitors.

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Methodology  Telephone interview  West Palm Beach DDA named as survey sponsor  Interview length was 15 minutes on average  Samples were drawn on the basis of residential household location in terms of distance from Downtown West Palm Beach as follows: • Sector 1 = under 1 mile • Sector 2 = 1 to under 5 miles • Sector 3 = 3 to under 5 miles • Sector 4 = 5 to under 10 miles These sectors are referred to as the target market area  Total 2015 sample size is 400 (90 in Sector 1, 102 in Sector 2, 102 in Sector 3, and 106 in Sector 4)  Interviews took place between December 1 2015 and January 6, 2016 Sample records were selected by geography (latitude/longitude coordinates) by radii around the West Palm Beach DDA address. For radii of less than 10 miles, a random selection of records from a listed telephone sample at the census tract level was drawn. For radii of 10 miles or more, a selection of random-digit dial records by telephone exchange was drawn. The sample included cell-phone only households for the county as a whole; the survey was utilized for geographic sector identification (under 1 mile, etc.).

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How to Read This Report Significance testing has been conducted among the various subgroups presented.

Letters and/or color frames denote a significant difference versus the subgroup indicated at the 95% level of confidence.

The term “Top 2 Box� refers to respondents providing a 9 or 10 rating (on a 10 point scale) on a particular question/topic.

Data by sector, year, and demographic subgroups were reviewed (data available in the cross-tabulation reports) and, depending on relevance, may or may not be presented.

Data presented in total and by demographics are weighted into market proportions by Sector population and Age (per U.S. Census Bureau). Data presented by Sector are weighted into market proportions by Age (per U.S. Census Bureau)

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Summary of Findings

January 2014

Profile Marketing Research

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Overview Visitation of Downtown West Palm Beach continues to be very high among target market residents. CityPlace, the Kravis Center, Muvico Theaters, and the many special events held there make it a preferred destination for dining, entertainment, and shopping. • While CityPlace continues to be a favorite destination of area residents, it’s popularity has decreased somewhat. Some of this may be due to cannibalization by the newly opened Palm Beach Outlet Stores, as well as increased popularity of the Atlantic Avenue area among those ages 65+.

The downtown area continues to receive high marks in terms of atmosphere, entertainment, restaurant choices, and special events. • However, perceptions have declined in terms of safety, accessibility and ease of finding your way around, quality of the restaurants, and availability of parking on special event days.

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Overview When it comes to events held downtown, anticipated repeat visitation is high.

• Clematis by Night, the Greenmarket and the Tree Lighting at CityPlace* draw the most awareness and visitation.

Beyond the Kravis and Norton, visitation of arts and cultural venues in downtown West Palm Beach is somewhat low.

• While in it’s current state anticipated visitation to arts and culture activities in West Palm is at 50%, one potential way of encouraging target market residents to visit would be to hold events similar to the Lake Worth Street Painting Festival, The Delray Affair, and The Garlic Festival.

Likelihood to visit the downtown area in the future has declined somewhat, mostly among Sector 4 residents and those ages 65+.

• Sector 4 residents, in particular, want better ways to receive information about events, such as calendars or increased advertising. *Most likely due to when the survey was implemented.

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Summary of Findings DOWNTOWN VISITATION Most target market area residents have visited downtown West Palm Beach (96% ‘ever visited’, consistent with prior years). Almost all of those who have visited (83%) do not live or work in downtown WPB and travelled there intentionally.

• •

•

Area residents reported that they visited the downtown West Palm Beach area, on average, 12.4 times in the past year.

Frequency of visitation tends to increase the closer the residents live to downtown WPB. Those in Sector 4 visited an average of 10.7 times in 2015, while residents across the other sectors reported over 15 visits on average over the past year.

Those who are 35-49 years old are visiting downtown most frequently (averaging 18.3 visits in the past year, vs. 12.7 among those who are 18-34, 10.2 among those who are 50-65, and 9.1 among those who are 65+).

MAIN REASON FOR LAST VISIT TO DOWNTOWN Dining (22%) Events (20%), and Shopping (20%) are mentioned most frequently as reasons for area residents’ last visit to downtown West Palm Beach.

•

CityPlace is drawing most of the shopping crowd, with 14% mentioning it as the main reason for the trip.

PLACES EVER VISITED DOWNTOWN (UNAIDED) When area residents were asked what places in downtown West Palm Beach they have ever visited, Dining establishments (61%), Art & Entertainment (55%) and Events (54%) were mentioned most often.

•

Other downtown destinations mentioned frequently as places residents have ever visited include: Shopping at CityPlace (41%), the Kravis Center (30%) and the Muvico Theaters (27%).

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Summary of Findings AIDED AWARENESS AND VISITATION OF SPECIFIC EVENTS When it comes to awareness of specific events (on a prompted basis), residents are most likely to be aware of Clematis by Night, Greenmarket and the Tree Lighting at CityPlace.

•

Awareness of the Greenmarket and Sunday at the Waterfront tend to be higher among residents that live closer to the events.

When it comes to visitation of specific events, Clematis by Night garners the highest visitation at 36%, followed by the Greenmarket at 31% and the Tree Lighting at 25%.

•

Similar to the trend in awareness cited above, visitation of the Greenmarket and Sunday at the Waterfront tend to be higher among residents that live closer to the events. This trend is not the case for the other events, which have relatively comparable visitation levels across the sectors.

Most of those who have attended these events would attend again if given the opportunity and very few among those who wouldn’t had specific reasons or complaints about the event itself.

ARTS AND CULTURAL VENUES VISITED When asked on a prompted basis which arts and cultural venues they have ever visited, the Kravis Center (78%) and the Norton Museum of Art (42%) were mentioned most frequently by target market area residents.

•

Reported Kravis Center visitation has increased significantly among area residents since two years ago, from 68% in 2013 from 78% in 2015.

•

For all venues listed except Kravis, visitation tends to be higher the closer the people live to the downtown area.

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Summary of Findings

IMAGE - DESCRIPTORS When asked to describe downtown West Palm Beach, target market residents tend to be very positive, using words such as “vibrant”, “joyful”, “creative”, and “beautiful”.

While few residents describe downtown West Palm Beach in negative terms, those who do comment on the cost and hassle to park, the crowds and noise level, and the prices in general.

IMAGE – STRENGTHS & WEAKNESSES When asked specifically to provide the area’s strong points, the most frequently mentioned items are The Restaurants and The Atmosphere (each mentioned by 46% of residents), followed by The Scenery (mentioned by 35%).

When asked specifically to provide the area’s weak points, the most frequently mentioned items continue to center around Parking - specifically, Parking is a hassle (mentioned by 48% of area residents) and Parking is too expensive (mentioned by 17%). Residents also mention Traffic and ‘It’s crowded’ as weaknesses.

• There are no notable differences in the perceived strengths or weaknesses of the area across residents of different sectors.

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Summary of Findings

RATINGS OF DOWNTOWN WEST PALM BEACH When it comes to ratings of downtown West Palm Beach, residents were most likely to rate the area highly in terms of atmosphere, entertainment, restaurant choices, and special events in 2015 (49%, 49%, 46%, and 45% respectively).

All parking related attributes continue to garner the fewest positive ratings, with parking availability on special event days being rated the lowest (10%).

Perceptions have declined significantly since two years ago with regard to safety during both the day and night, quality of restaurants, accessibility, ease of finding your way around, and availability of parking on special events days.

When it comes to demographics, those ages 35 to 49 (who are the most frequent visitors) tend to be significantly more satisfied than other age groups with the restaurant choices (57% vs. 46% in total) and the entertainment (57% vs. 49% in total).

Interestingly, women are more likely than men to rate the downtown area positively in terms of safety during the day (54% vs 32%) and safety during the night (32% vs. 12%). This may be related to the establishments they are visiting (women are more likely to visit the downtown area for CityPlace and/or for art and entertainment, while men are more likely to visit the bars).

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Summary of Findings FUTURE VISITATION Six-in-ten area residents claim they are very likely to visit downtown West Palm Beach again in the future; this is a slight decrease compared to previous years.

•

Likelihood to visit in the future has declined the most among Sector 4 residents (from 75% in 2013 to 60% in 2015).

•

When it comes to demographics: •

Likelihood to visit downtown West Palm Beach is significantly higher among females than males (68% vs. 53%).

•

Likelihood to visit is highest among the young and decreases with age (71% under 35, 70% ages 35 and 49, 60% ages 50 and 64, and 44% ages 65+).

When asked what would encourage future visitation, free parking was mentioned most often (21%), followed closely by more free events (20%) and more events in general (18%).

•

Many among Residents from Sector 4 mentioned needing a Calendar of Events or some way to get informed about events, that would make it worth their trip.

LIKELIHOOD TO VISIT FOR ARTS AND CULTURE Similar to 2013, about one-half of area residents indicated that they are likely to visit downtown West Palm Beach for arts and cultural activities in the next year. Likelihood to visit for arts and cultural activities is highest among Sector 1 residents (59%) and those 35-49 years old (65%).

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Summary of Findings SUGGESTIONS – ADDITIONAL OFFERINGS

As of 2015, we asked residents of the target market to give us examples of Arts and Cultural Events taking place elsewhere, that they would enjoy if they were happening in Downtown WPB. The events that were mentioned most often include Street Painting, the Delray Affair and the Garlic Festival.

When asked what would be important additions to the downtown area, casual dining was mentioned most often (by 37% of area residents). Other frequently mentioned suggestions this year include coffee shop/café (27%), gift/specialty shops (27%), art galleries (26%), and fine dining (25%).

•

Sector 1 residents were more likely to mention wanting to see a book/music store and antique stores added.

•

When it comes to demographics, males were significantly more likely than females to call for bars/nightclubs (27% vs.

13%), while females were more likely to call for childrens’ clothing stores (14% vs. 5% among males) and a drug store/pharmacy (20% vs. 7% among males).

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Summary of Findings LIFESTYLE - FAVORITE LOCATION CityPlace continues to be cited most often as a favorite area for shopping, dining, and entertainment (cited as a favorite by 24% of area residents). Other locations of note include Atlantic Avenue and Clematis Street, cited by 14% and 11% as favorites (respectively) by target market residents.

•

Although still popular, the number of residents citing CityPlace as a favorite destination has declined compared to two years ago (from 32% in 2013 to 24%).

•

The number of residents mentioning Atlantic Avenue as a favorite has doubled since 2013 (from 7% to 14%).

•

Those ages 35 to 49 were most likely to cite CityPlace as a favorite, and significantly more likely than older generations (37% among those ages 35-49 vs. 19% ages 50-64 and 14% ages 65+). Area residents who are ages 65+ were more likely to cite Atlantic Avenue as a favorite destination (24% vs. 14% ages 18-34 , 7% ages 35-49 and 11% ages 50-64.)

•

The Palm Beach Outlets were also mentioned by a sizeable segment of area residents, and it’s close proximity may be cannibalizing downtown visitation slightly.

This year we also asked respondents to tell us what makes that location their favorite one.

•

City Place is praised mostly for having “everything in the same place”, offering a variety of shopping, dining and entertainment in a pleasant atmosphere.

•

Reasons to favor Atlantic Avenue include fine dining, art festivals and unique small boutiques.

•

As for Clematis Street, target market residents mentioned the “vibrant atmosphere” brought by bars and restaurants, the waterfront scenery and the theatre.

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Summary of Findings LIFESTYLE – TOTAL MENTIONS OF LOCATIONS FREQUENTED As compared to other locations offering a variety of activities (e.g. shopping, dining, arts, culture, and entertainment), CityPlace is mentioned most often as being frequently visited (42%.) This compares to mentions of Clematis Street, the Mall at Wellington Green, the Gardens Mall, and Atlantic Avenue at 19% each.

•

Mentions of Clematis Street declined significantly - from 28% in 2013. Women cite Clematis Street more than men (24% vs 13%.)

•

Atlantic Avenue and Boca Town Center are most often cited by residents of Sector 4.

•

CityPlace and Downtown Lake Worth are mentioned significantly more so by those with children at home than those without (59% vs. 36% and 22% vs. 8% respectively.)

LIFESTYLE – NORTHWOOD VILLAGE VISITATION Just under one-quarter of area residents have visited Northwood Village (22%.)

•

The closer they live to downtown West Palm Beach, the more likely they are to have visited Northwood Village (53% for Sector 1 residents, 42% for Sector 2, 28% for Sector 3, 14% for Sector4)

•

Visitation is highest among residents age 65 and over (29%).

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Summary of Findings SOURCES OF NEWS/INFORMATION

Television is cited most frequently as a source of news and information about local events, shopping, dining, and entertainment (46%.)

Compared to prior waves, other major sources of news and information receive fewer mentions this year: • Newspapers are down from 57% in 2013 to 36% this year - specifically The Palm Beach Post is down from 49% to 31% and the Sun Sentinel is down from 10% to 5%.

•

The Palm Beach Post is more likely to be cited as an information source by those residing in Sector 1 and 2 (46% and 49% respectively), and over 50 years old (40% among 50-64 yo and 47% among 65+)

• The internet is down from 39% in 2013 to 28% this year.

Social Media is a rising source of information, with 20% of residents mentioning it in 2015. That’s twice the number of mentions as compared to 2013 and more than 4 times the level of 2012 (4%).

• Social Media is more likely to be cited by those under the age of 35 (56%), those with children at home (34%), and those living in Sector 4 (26%.)

SOCIAL MEDIA USAGE An increase in social media usage is evident among area residents from 2013 (47%) to 2015 (59%).

•

Social media usage is highest among residents of Sector 4 (70%) and among females (67%).

RESIDENCY Almost all surveyed respondents were year round Palm Beach County residents (95%); 5% were seasonal residents.

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Visitation

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Visitation Have you ever visited downtown West Palm Beach?

2015 4%

83%

Have visited

14%

Have not visited

96%

Do not Live/work live/work in downtown downtown WPB WPB n=400

2015 Sector Analysis Visitation Have visited Do not live/work in downtown WPB Live/work in downtown WPB

January 2016

Sector 1 (< 1 mile) n=90 (A)

Sector 2 (1 to 5 miles) n=102 (B)

Sector 3 (5 to 10 miles) n=102 (C)

Sector 4 (10 to 20 miles) n=106 (D)

100% 44% 56%BCD

100% 88%A 12%

97% 76%A 20%

97% 84%A 13%

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There was no measurable change in visitation compared to prior years

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Visitation History When was the last time you visited downtown West Palm Beach?

(Among those who have visited) 25% 18%

15%

17%

14% 8%

Past week

Past month

Past 3 months

Past year

Longer ago than that

Live/work in downtown WPB n=391

2015 Sector Analysis Visitation History

Total 2015 n= 391

Sector 1 (< 1 mile) n=90 (A)

Sector 2 (1 to 5 miles) n=101 (B)

Sector 3 (5 to 10 miles) n=98 (C)

Sector 4 (10 to 20 miles) n=102 (D)

How many times would you say you have visited downtown West Palm beach in the past year? (among those who have visited in the past year but do not live/work in downtown West Palm Beach) Average number of visits

12.4

17.1

15.7

16.5D

10.7

When was the last time you came to downtown West Palm Beach? (among those who have visited/work/live) Past week Past month Past 3 months Past year Longer ago than past year Live/work in downtown WPB

January 2016

25% 18% 15% 17% 8% 14%

23% 3% 7% 7% 5% 56%BCD

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34% 24%A 8% 15% 7% 12%

31% 18%A 15% 10% 4% 21%

25% 18%A 14% 19%A 9% 13% 20

Main Reason For Last Visit (unaided) What was your MAIN reason for your last visit to downtown West Palm Beach?

(Top Mentions - Among those who have visited) 22% 20%

20% 15% 2015 n= 391

8%

Dining

Events*

Shopping

Art & Entertainment* Municipal/Community

3%

3%

Bars/Nightclubs

Other locations

2% Work

Top Mentions for 2015 Dining

Events

Shopping

Entertainment

Cheesecake Factory 5%

Greenmarket

CityPlace (general) 14%

Muvico Kravis Center 5% each

3%

2015 Sector Analysis Main Reason For Last Visit By Sector Dining Events Shopping/stores Entertainment Municipal/Community Bars/Nightclubs Other locations Work

More people are visiting downtown for the events than in prior years

Sector 1 (< 1 mile) n=90 (A)

Sector 2 (1 to 5 miles) n=101 (B)

Sector 3 (5 to 10 miles) n=98 (C)

Sector 4 (10 to 20 miles) n=102 (D)

13% 19% 20% 16% 9% 2% 3% 2%

19% 13% 22% 9% 9% 3% 3% 6%

22% 22% 16% 13% 12% 3% 4% 2%

22% 19% 21% 18% 5% 4% 2% 1%

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*Note: â&#x20AC;&#x153;Clematis by Nightâ&#x20AC;? re-classified as Event instead of Entertainment.

Significance Testing at 95% Level of Confidence Between the Columns (ABCD)

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Events/Places/Establishments Ever Visited (unaided) What events/places/establishments in downtown West Palm Beach have you ever attended or visited?

(Top Mentions - Among those who have visited) 61%

55%

54%

50%

2015 n= 391

23% 17%

14% 6%

Dining

2015 Top Mentions

Art & Entertainment*

Events*

Shopping

Municipal/Community

Bars/Nightclubs

3%

Coffee/Ice cream

Other locations

Work

Dining

Entertainment

Events

Shopping

Municipal

Other locations

Cheesecake Factory = 25% Rocco’s Tacos = 12%

Kravis Center = 30% Muvico = 27%

Clematis by night= 15% Greenmarket= 14% SunFest = 14%

CityPlace (general) = 41% Clematis (general) = 17%

Courthouse/City Hall = 16%

Convention center = 8% Waterfront = 7%

2015 Sector Analysis Events/Places/Establishments Ever Visited By Sector Dining Art & Entertainment Events Shopping/Stores Municipal/Community Bars/Nightclubs Coffee/Ice cream Other locations Work

January 2016

Sector 1 (< 1 mile) n=90 (A)

Sector 2 (1 to 5 miles) n=101 (B)

Sector 3 (5 to 10 miles) n=98 (C)

Sector 4 (10 to 20 miles) n=102 (D)

56% 59% 51% 58% 40%D 17% 8% 26% 4%

59% 57% 57% 53% 31% 12% 12% 26% 7%

66% 58% 59% 49% 26% 17% 8% 17% 3%

60% 55% 54% 51% 21% 17% 5% 18% 2%

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*Note: “Clematis by Night” re-classified as Event instead of Entertainment.

Significance Testing at 95% Level of Confidence Between the Columns (ABCD)

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Awareness of Specific Events (Aided)

Survey Year Awareness of Specific Events* (Prompted)

2015 n=400

2015 Sector Analysis Sector 1 (< 1 mile) n=90 (A)

Sector 2 (1 to 5 miles) n=102 (B)

Sector 3 (5 to 10 miles) n=102 (C)

Sector 4 (10 to 20 miles) n=106 (D)

Which of these events have you ever heard of?

Clematis by Night/Concert

83%

79%

83%

91%A

82%

Greenmarket

82%

94%D

84%

87%

80%

Tree Lighting at City Place

81%

88%

83%

81%

81%

Seafood Festival

71%

79%

72%

69%

73%

Art after Dark at Norton Museum

66%

74%

66%

65%

66%

Sunday on the waterfront

61%

77%CD

65%

63%

63%

* New question in 2015

January 2016

Significance Testing at 95% Level of Confidence Between the Columns (ABCD)

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Visitation of Specific Events (Aided) Which of these events have you ever attended?

Would you attend again in the future, given the opportunity?

(Among those who have ever visited/work/live)

Attended 36%

33%

31%

27%

25% 20%

Clematis by Night/Concert

Greenmarket

Top Reasons cited for NOT attending again

Would attend again

24%

Tree Lighting at City Place

19%

Art after Dark at Norton Museum

2015 Sector Analysis

20%

18%

16%

13%

Sunday on the waterfront

Seafood Festival n=391

Sector 1 (< 1 mile) n=90 (A)

Sector 2 (1 to 5 miles) n=101 (B)

Sector 3 (5 to 10 miles) n=98 (C)

Sector 4 (10 to 20 miles) n=102 (D)

Tree Lighting at CityPlace

Clematis by Night

Which of these events have you ever attended?

“Too crowded”

“I’m too old/it’s too loud”

Clematis by Night/Concert Greenmarket Tree Lighting at City Place Art after Dark at Norton Museum Sunday on the waterfront Seafood Festival Would you attend again?

44% 46%D 35% 26% 34%D 27%

41% 47%D 33% 19% 27% 23%

39% 40% 31% 24% 23% 25%

37% 27% 24% 23% 19% 15%

Clematis by Night/Concert Greenmarket Tree Lighting at City Place Art after Dark at Norton Museum Sunday on the waterfront Seafood Festival

38% 39%D 31% 22% 26% 22%D

37% 46%D 30% 14% 24% 19%

38% 38%D 28% 19% 20% 18%

33% 22% 18% 18% 15% 10%

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New question in 2015

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Visitation of Arts and Cultural Venues (aided)

Survey Year* Arts and Cultural Venues Visited (Prompted) Among those who have ever visited

2015 N= 391

2013 n=391

2015 Sector Analysis Sector 1 (< 1 mile) n=90 (A)

Sector 2 (1 to 5 miles) n=101 (B)

Sector 3 (5 to 10 miles) n=98 (C)

Sector 4 (10 to 20 miles) n=102 (D)

And which of the following arts and cultural venues have you ever visited in downtown West Palm Beach, if any?

Kravis Center for the Performing Arts

Norton Museum of Art Harriet Himmel Theater Palm Beach Drama Works Palm Beach Photographic Center Other New question in 2013

January 2016

78% 42% 24% 13%

68% 46% 32% 11%

84% 63% CD 50%CD 22%C

77% 50% 34%C 13%

76% 43% 20% 10%

77% 37% 24% 12%

6% 5%

10% 10%

20%CD 5%

13%C 3%

2% 5%

7% 6%

Significance Testing at 95% Level of Confidence Between the Columns (ABCD)

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Image

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Image - Descriptors When you think of downtown West Palm Beach, regardless of whether or not you have ever visited, what thoughts, words and images come to mind ?

(Open end question)

A tremendous amount of activities

Very joyful place to hangout, interact with people, go shopping

A great place to bring guests It is great! I love the culture and what the city is doing Life and Beauty

It is vibrant and when I go, I usually see people smiling

City Place, just love it, so many things to do!

It amazes me, everything about it .

Creative. Also, you are able to relax your mind and just enjoy yourself.

I love the water view I think it has a good atmosphere and it seems like there isn't so much drama going on downtown anymore (violent crimes).

It is different, city life-like, multicultural

Great food and shopping. A little bit congested over the holidays. It can be dangerous, I don't let my kids go anywhere in down town WPB at night.

Itâ&#x20AC;&#x2122;s geared more for the youth

The street is very noisy and out of control at night Q6.

January 2016

The parking is a hassle and it's not safe.

The prices are way too expensive for frequent people like me

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Nicely planned area, sensational scenery, they can be proud!

It is a good family area in the daytime, and a nice place to socialize at night.

Too crowded, parking cost too much

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Image – Strengths & Weaknesses What would you say are the area’s strong points?

46%

46% 35%

28%

27% 21%

21% 16%

16% 10%

The Restaurants The Atmosphere

The Scenery

The Events

The Entertainment offerings

The Stores

Many things to do/ places to go

It is Family Friendly

Clean/ Organized/ Safe

Convenient 2015 n= 391

What would you say are the area’s weak points?

39% 29%

26% 21%

21%

18% 11%

11% 4%

Parking is a hassle

Traffic

It's crowded

Parking is too expensive

Safety

It's expensive (in general)

Not enough stores

2% Not enough Others: Loud No weak points Entertainment/ Music/ Events/Activities Trains/Homeless 2015 people n= 391

There are no notable differences in the perceived strengths or weaknesses of the area across residents of different sectors Question format changed from open-ended commentary to a pre-list in 2015, resulting in higher response, but proportionally comparable to prior periods.

Multiple responses accepted

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Ratings of Downtown West Palm Beach

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Ratings 2015 Sector Analysis Ratings of Downtown West Palm Beach (Among those answering)

Total 2015 n=varies*

Sector 1 (< 1 mile) n=varies* (A)

Sector 2 (1 to 5 miles) n=varies* (B)

Sector 3 Sector 4 (5 to 10 miles) (10 to 20 miles) n=varies* n=varies* (C) (D)

Atmosphere

49%

56%C

44%

37%

56%C

Entertainment

49%

51%

45%

35%

56%C

Restaurant choices

46%

45%

39%

46%

49%

Special events

45%

50%

47%

39%

46%

Safety during the day

43%

52%

40%

42%

49%

Cleanliness

41%

55%C

41%

37%

41%

Quality of shopping establishments

40%

33%

31%

32%

44%

Variety of shopping establishments

39%

33%

33%

28%

45%C

Quality of restaurants

39%

47%

39%

41%

40%

Ease of finding your way around

33%

53%BD

34%

45%D

29%

Accessibility (getting to your destination)

29%

49%BCD

28%

28%

28%

Safety during the evening/at night

22%

29%

27%

23%

22%

Availability of parking on typical, non-event days

20%

14%

14%

22%

21%

Parking fees on typical, non-event days

18%

13%

14%

9%

23%C

Parking fees on special event days such as for SunFest, Greenmarket, etc.

12%

18%C

11%

4%

13%

Availability of parking on special event days such as for SunFest, Greenmarket, etc.

10%

13%

10%

10%

7%

Top 2 Box (rating 9 or 10 on a 10 point scale)

Perceptions have declined since two years ago with regard to safety during both the day and night, quality of restaurants, accessibility, ease of finding your way around, and availability of parking on special events days Significance Testing at 95% Level of Confidence Between the Columns (ABCD) *Base varies by question.

Due to high number of “don’t know” responses, these questions are among those answering.

January 2016

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Future Visitation

January 2016

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Likelihood to Visit in the Future How likely are you to visit downtown West Palm Beach in the future?

(Top 2 Box score â&#x20AC;&#x201C; 9 or 10 out of 10) 73%

71%

70% 60%

60%

TOTAL

Sector 1 (A)

Sector 2 (B)

Sector 3 (C )

Sector 4 (D)

2015

Likelihood to visit in the future has declined somewhat since two years ago, particularly in Sector 4

2015 Total n= 400 / S1= 90 / S2= 102 / S3 = 102 / S4= 106

January 2016

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Motivators to Visitation What would encourage you to visit downtown West Palm Beach more often?

21%

20%

21% 18%

17% 14%

Free parking

More free events

23%

12%

11%

9%

8%

More events More parking Better/Easier More kids/ More More More stores in general spaces Parking family events restaurants/ entertainment bars/ cafes venues

8%

Security

2015 Sector Analysis

Motivators to Visitation (unaided)

Sector 1 (< 1 mile) n=90 (A)

Sector 2 (1-5 miles) n=102 (B)

Sector 3 (5-10 miles) n=102 (C)

Sector 4 (10-20 miles) n=106 (D)

25% 26%B 16% 26%AD 22%BD 14% 8% 12% 10% 11%A 13% 25%

20% 20% 20% 13% 11% 15% 17% 8% 6% 5% 27%BC 21%

Other: Nothing/ Don't Calendar of know events/ better advertising of 2015 events, etc. n= 400

What would encourage you to visit downtown West Palm Beach more often?

Free parking More free events More events in general More parking spaces Better/Easier Parking More kids/family events More restaurants/bars/cafes More entertainment venues in general More stores Security Other: Calendar of events/ better advertising of events Nothing/Don't know

15% 16% 23% 12% 12% 13% 9% 8% 16%D 1% 22% 22%

22% 10% 13% 19% 9% 15% 9% 10% 11% 3% 12% 26%

Sector 4 residents need more information about upcoming events

Question format changed from open-ended commentary to a pre-list in 2015, resulting in higher response, but proportionally comparable to prior periods.

Multiple responses accepted

January 2016

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Likelihood to Visit for Arts and Culture How likely are you to visit downtown West Palm Beach in the next year for arts and cultural activities such as those at the Kravis Center, Palm Beach Dramaworks, etc.?

(Top 2 Box score â&#x20AC;&#x201C; 9 or 10 out of 10) BC

70% 59% 47%

53%

52%

TOTAL

50%

45%

Sector 1 (A)

Sector 2 (B)

2015

56% 45%

Sector 3 (C )

49%

Sector 4 (D)

2013

Bases: 2015 Total= 400 / S1= 90 / S2= 102 / S3 = 102 / S4= 106 2013 Total = 405 / S1= 101 / S2= 102 / S3 = 101 / S4= 101 Significance Testing at 95% Level of Confidence between years and sectors (ABCD) New question in 2013

January 2016

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Additional Offerings

January 2016

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Suggestions for Arts and Cultural events Think of arts and cultural events or activities held in another city, downtown districtâ&#x20AC;Śand tell me which ones you would consider attending if held in downtown WPB? (Open end question)

The thing in Lake worth where the kids chalk

Delray Affair,

drawing on the

street, Garlic Festival

Juno Artfest

and

Boca Craft Festival

truck invasion.

Street Painting Mardi Gras- New Orleans, sixflags Atlanta.

Parades

Italian Festival, Greek

Art Basel

festival

Jazz Festival

Gypsy Music Festival held in New York and Washington state

urban culture like graffiti event in Miami

Street Flea Market

A variety of ethnic festivals, like the Jerk Festival and Afro Arts festival.

Japanese Drum Festival

January 2016

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Suggestions - Additional Offerings Which of the following would be important additions to the downtown West Palm Beach area?

(Prompted - Top 10 Mentions)

37% 27%

Casual dining

Coffee shop/Cafe

27%

Gifts and specialty shops

26%

Art galleries

25%

Fine dining

23%

21%

21%

20%

20%

Small grocery/gourmet market

Movie theater

Books and/or music store

Antique stores

Bars and/or night clubs 2015 n=400

2015 Sector Analysis Suggestions â&#x20AC;&#x201C; Additional Offerings

Sector 1 Residents want a book and/or music store

Sector 2 (1 to 5 miles) n=102 (B)

Sector 3 (5 to 10 miles) n=102 (C)

Sector 4 (10 to 20 miles) n=106 (D)

33% 22% 18% 32% 20% 23% 21% 42%CD 29%C 12%

32% 27% 30% 25% 31% 21% 22% 29% 21% 20%

41% 25% 26% 22% 30% 22% 23% 24% 14% 18%

37% 27% 24% 28% 20% 23% 19% 20% 23% 22%

Casual dining Coffee shop/Cafe Gifts and specialty shops Art galleries Fine dining Smaller grocery /gourmet market Movie theater Books and/or music store Antique stores Bars and/or night clubs

Question changed to a READ LIST from a DO NOT READ LIST in 2015.

Multiple responses accepted

January 2016

Sector 1 (< 1 mile) n=90 (A)

Significance Testing at 95% Level of Confidence Between the Columns (ABCD)

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Lifestyle

January 2016

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38

Lifestyle â&#x20AC;&#x201C; Favorite Area 2015 Sector Analysis Favorite Shopping/ Dining/ Entertainment Areas

Total 2015 n=400

Sector 1 (< 1 mile) n=90 (A)

Sector 2 (1 to 5 miles) n=102 (B)

Sector 3 (5 to 10 miles) n=102 (C)

Sector 4 (10 to 20 miles) n=106 (D)

What is your favorite shopping area, or location that offers a variety such as shopping, dining, and entertainment? (first mention- unaided) CityPlace

24%

33%

28%

34%

22%

Atlantic Avenue

14%

2%

8%

4%

16%AC

Clematis Street

11%

10%

15%

11%

11%

The Mall at Wellington Green

8%

7%

7%

14%

7%

The Gardens Mall

7%

12%

13%

6%

8%

Boca Town Center

7%

0%

1%

2%

10%ABC

Downtown Lake Worth

3%

8%B

0%

5%B

3%

Downtown at the Gardens

3%

3%

1%

8%BD

1%

Harborside Place (Jupiter)

2%

0%

0%

0%

3%

The Boynton Beach Mall

1%

3%

1%

2%

1%

Worth Avenue

1%

3%

3%

1%

-

Other (Net) Incl. Palm Beach Outlet Mall

15%

15%

18%

11%

14%

Donâ&#x20AC;&#x2122;t know

4%

5%

6%

3%

5%

Significance Testing at 95% Level of Confidence Between the Columns (ABCD)

January 2016

Radius Global Market Research

39

Lifestyle – Favorite Area Why do you consider this location to be your favorite?

(Open end question)

CityPlace

“You park once and everything is right there” “parking is easy, nice shops, nice music”

“Safe and clean”

“Always has something going on for the family events” “It has the most variety”

“variety of things and the vibrant atmosphere”

“The environment is nice, fine dining, upscale”

“fun and festive all year round.”

January 2016

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Lifestyle – Favorite Area Why do you consider this location to be your favorite?

(Open end question)

Atlantic Avenue (Delray)

“It's near my home; I love the restaurants, shopping and things to do.”

“They always have art festivals and good fine dinning” “The most pleasant atmosphere to walk around, browse, and eat” “More family oriented. They have really unique boutiques and small shops.”

“It has many restaurants, clubs and bars so you can eat, have fun, and socialize all on one street.”

Clematis Street

“They have good shows and arts and theaters” “The atmosphere and the water front. Its very beautiful.”

“It’s a vibrant location.”

January 2016

“best restaurants”

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Lifestyle â&#x20AC;&#x201C; Areas - Total Mentions 2015 Sector Analysis Frequent Shopping/ Dining/ Entertainment Areas

Total 2015 n=400

Sector 1 (< 1 mile) n=90 (A)

Sector 2 (1 to 5 miles) n=102 (B)

Sector 3 (5 to 10 miles) n=102 (C)

Sector 4 (10 to 20 miles) n=106 (D)

What is your favorite shopping area, or location that offers a variety such as shopping, dining, and entertainment? (unaided) What other areas or locations do you frequent that offer a variety such as shopping, dining, and entertainment? (unaided)

CityPlace

42%

46%

43%

52%

39%

Clematis Street

19%

20%

25%

27%D

15%

The Mall at Wellington Green

19%

12%

20%

23%

18%

The Gardens Mall

19%

25%

31%

20%

19%

Atlantic Avenue

19%

8%

13%

7%

22%AC

Boca Town Center

14%

2%

4%

5%

17%ABC

Downtown Lake Worth

12%

16%

7%

16%

13%

Downtown at the Gardens

11%

11%

12%

17%

9%

The Boynton Beach Mall

8%

11%

8%

8%

8%

Harborside Place (Jupiter)

6%

1%

1%

5%

8%AB

Worth Avenue

5%

7%

6%

10%

3%

Other, incl. Palm Beach Outlet

25%

25%

21%

22%

25%

CityPlace continues to be a top destination among residents of all sectors

Significance Testing at 95% Level of Confidence Between the Columns (ABCD)

January 2016

Radius Global Market Research

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Lifestyle â&#x20AC;&#x201C; Northwood Village Visitation Have you ever visited Northwood Village? (% of Yes) 53%

CD

42% D 28% D 22% 14%

TOTAL

Sector 1 (A)

Sector 2 (B)

Sector 3 (C )

Sector 4 (D)

Base: n= 341 (introduced after survey started) S1= 61, S2= 88, S3= 94, S4=98 Significance Testing at 95% Level of Confidence Between the Columns (ABCD) New question in 2015

January 2016

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Lifestyle â&#x20AC;&#x201C; Local Information Sources

2015 Sector Analysis Sources of Local News and Information (Top Mentions)

Total 2015 n=400

Sector 1 (< 1 mile) n=90 (A)

Sector 2 (1 to 5 miles) n=102 (B)

Sector 3 (5 to 10 miles) n=102 (C)

Sector 4 (10 to 20 miles) n=106 (D)

What sources do you use for local news and information and for information about local events, shopping, dining, and entertainment? (unaided) Television

46%

54%

40%

46%

44%

Newspaper (Net)

36%

49%D

53%CD

37%

29%

The Palm Beach Post

31%

46%D

49%CD

33%

25%

Sun Sentinel

5%

-

2%

4%

4%

Internet

28%

Social Media (Twitter, Facebook, etc.)

20%

21% 9%

23% 15%

28% 20%

29% 26%A

Radio

6%

3%

6%

7%

7%

Other, incl. Family/friends/word of mouth

4%

3%

2%

5%

2%

59%

49%

51%

58%

70%AB

Social Media Usage % Use Social Media

Significance Testing at 95% Level of Confidence Between the Columns (ABCD) Multiple Responses Accepted

January 2016

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Residency

January 2016

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Palm Beach County Residency

2015 5%

Year-round resident Seasonal resident

95%

2015 Sector Analysis

Residency is unchanged compared to prior years.

Sector 1 (< 1 mile) n=90 (A)

Sector 2 (1 to 5 miles) n=102 (B)

Sector 3 (5 to 10 miles) n=102 (C)

Sector 4 (10 to 20 miles) n=106 (D)

Year round resident

98%

96%

93%

96%

Seasonal resident

2%

4%

7%

4%

Palm Beach County Residency

Significance Testing at 95% Level of Confidence Between the Columns (ABCD)

January 2016

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Residency

Zip Code of Residence (Top Mentions)

2015 n=400

West Palm Beach

30%

Boynton Beach

11%

Lake Worth/Greenacres

11%

Delray Beach

8%

Palm Beach Gardens

7%

Jupiter

6%

Wellington

5%

Hypoluxo

2%

January 2016

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Demographics

January 2016

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Demographics 2015 Sector Analysis Demographics

Total 2015 n=400

Sector 1 (< 1 mile) n=90 (A)

Sector 2 (1 to 5 miles) n=102 (B)

Sector 3 (5 to 10 miles) n=102 (C)

Sector 4 (10 to 20 miles) n=106 (D)

Gender

Male

49%

38%

46%

47%

47%

Female

51%

62%

54%

53%

53%

Own

73%

67%

73%

73%

69%

Rent

27%

33%

27%

27%

31%

Refused

0%

0%

0%

0%

0%

8%

4%

13%A

14%A

7%

White

75%

48%

68%A

68%A

79%A

Black

15%

42%BCD

17%

16%

15%

Mixed

1%

7%D

3%

3%

0%

Asian/Pacific Islander

1%

2%

0%

1%

0%

Other

3%

0%

6%A

7%A

2%

Donâ&#x20AC;&#x2122;t know/Refused

4%

1%

6%

5%

3%

51.2

57.7 CD

53.2 D

51

46.2

Home Ownership Status

Ethnicity Hispanic (%yes)

Age

Average

Significance Testing at 95% Level of Confidence Between the Columns (ABCD)

January 2016

Radius Global Market Research

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Demographics 2015 Sector Analysis

Sector 1 (< 1 mile) n=90 (A)

Sector 2 (1 to 5 miles) n=102 (B)

Sector 3 (5 to 10 miles) n=102 (C)

Sector 4 (10 to 20 miles) n=106 (D)

29%

38%

29%

29%

30%

Married

51%

36%

44%

49%

55%A

Living with partner

4%

2%

3%

2%

4%

Separated/divorced

6%

12%

7%

8%

6%

Widowed

9%

9%

13%D

11%

4%

Refused 1% Number of Children in Household None 73%

3%

4%

2%

1%

86%D

75%

75%

65%

Demographics

Marital Status Single

Total 2015 n=400

1

11%

5%

15%A

11%

13%

2

12%

9%

6%

8%

19%BC

3+

4%

0%

3%

7%

3%

Refused

0%

0%

0%

0%

0%

175

44

40

48

38

$82,500

$61,400

$76,200

$88,700A

$83,000A

Household Income (among those answering) Those answering (base) Average

Significance Testing at 95% Level of Confidence Between the Columns (ABCD)

January 2016

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