The research is part of 3-year marketing research program to help inform the DDA’s marketing plan. The goal of the research is to provide an understanding and insight of current visitors in terms of visit behavior, spending, wants/needs, satisfaction, demographic profile, among other indicators. Additionally, an understanding of market area residents in terms of awareness, visitation, perception of the area, barriers to visitation, and other measurables were sought. As such, the report presents the findings of a two-part research study that included an on-site survey of the visitors and a telephone survey of the residents.
Read more studies at www.downtownwpb.com/studies
