MEIJER STATE GAMES OF MICHIGAN OPENING CEREMONY
On June 24, 2022, thousands of athletes gathered at the Meijer Sports Complex to participate in the 2022 Summer Games Opening Ceremony.
To kick off the festivities was the Fearless Flores Family Thrill Show featuring a 160’ sway pole and the “Globe of Death.”
Lighting the cauldron was Olympian Dave DeGraaf. DeGraaf competed in the 1996 Olympic Games in Atlanta, GA in the sport of Handball.
OF MICHIGAN
Michigan Counties: 77 of 83 Represented
Annually:
Summer Games:
Winter Games:
MEIJER STATE GAMES
OVERVIEW | 2022 DEMOGRAPHICS
- 8,500 Athletes - 60 Sporting Events - 34 Summer Games - 26 Winter Games
Gender - 69% Male - 31% Female Age Breakdown - 4-9; 13% - 10-14; 50% 15 19; 11% 20 29; 4% - 30-39; 6% - 40-49; 6% - 50-59; 5% - 60-69: 3.5% - 70-79%; 1% - 80-89%; .5%
Gender - 68% Male - 32% Female Age Breakdown - 5-9; 3.5% - 10-14; 33% 15 19; 26% 20 29; 4.5% - 30-39; 18.5% - 40-49; 6% - 50-59; 3.5% - 60-69: 3.5% - 70-79%; 1% - 80-89%; .5%
55% of athletes in team sports 45% of athletes in individual sports - Youngest Participant: C. Howell, 6, Jackson, MI (Archery) - Oldest Participant: F. Haines, 84, Onsted, MI (Track) Most Participants: 1) Kent, 2793 2) Ottawa, 537 3) Muskegon, 454 4) Kalamazoo, 448 5) Oakland, 401 6) Wayne, 395 7) Monroe, 314 8) Macomb, 251 9) Marquette, 249 10) Washtenaw, 231
Earned Media:
MEIJER STATE GAMES OF MICHIGAN MEDIA ASSETS | 2022 COVERAGE 7.5K+ followers 1K+ followers 960+ followers Newsletters: - 14K+ subscribers - Published monthly, bi-weekly & weekly leading up to the Games - 23 MSGOM Newsletters Sent Website: January – August 2022 - 191K+ pageviews (+7% yr/yr) - 85K+ visits (+17% yr/yr) - 51K+ unique visitors (+24% yr/yr) E-Blasts: - 9K+ Sports Email Subscribers - 79 Sports Specific Emails
Stats reported independently by Meltwater Media Monitoring Service. - News - Total Reach 8,653,188 - Advertising Value Equivalence $80,042 - Broadcast - Total Reach 29,355 Advertising Value Equivalence $271.55 Social - Total Reach 969,491 - Engagement 1,357 - Advertising Value Equivalence $8,967.50 Advertising: - NPR - 630 Spots - All markets (No Detroit/Grand Rapids) - Silent Sports Magazine - Mining Journal - 1,500 flyers to Marquette Area Public Schools Streaming: Hockey Finals (18U boys & HS Girls) - 2.4K+ YouTube (17.41 hours) - 1.7K+ Facebook Engagement: Facebook - 118,676 Reach - 835 Likes & Reactions Instagram 7,315 Reach 196 Likes & Reactions
MICHIGAN
Benefactors:
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Overview
Sports List
Dates
Sponsors
Chip
Kentwood Track Club
Hills Field Hockey Club
Gameday Baseball
Grand Rapids Cricket Club
Grand Rapids Dogs of Disc
Grand Rapids Figure Skating Club
Grand Rapids Pickleball Club
Grand Rapids Rifle & Pistol Club
Greater Grand Rapids USBC
GVSU Girls Lacrosse
Michigan Golden Gloves Association
Michigan Judo
Kent Aquatic Team Rockford Sportsman's Club
Sparta Hunting and Fishing Club
Tae Park Tae Kwon Do
USA Softball Michigan
Midwest Western Michigan
Michigan Archery Center
Michigan Rugby Association
Water
MEIJER STATE GAMES OF
SUMMER GAMES
5K - Archery - 3D - FITA - Baseball - Basketball - Bocce Ball - Bowling Boxing Cricket - Disc Golf - Field Hockey - Figure Skating - Foot Golf - Golf - Hockey - Judo Lacrosse Ninja - Paintball - Pickleball - Rugby - Shooting Sports - BB Gun - Air Rifle .22 Pistol Skeet - SBR - Softball - Fastpitch - Slowpitch - Swimming - Tae Kwon Do - Tennis Youth / Adult Wheelchair - Track & Field - Water Skiing
- Meijer - Lake Michigan Credit Union - NovaCare Rehabilitation - Blue Cross Blue Shield Fox Motors CatchMark Technologies - Lacks Enterprises - Peppino’s Pizza
- June 10-12, 2022 - June 17-19, 2022 June 24 26, 2022 (main weekend)
34 Sporting Events 6,000 Participants - Greater Grand Rapids Area
A 50/50 profit
is provided to each of the following organizations. - AYBT - Blue
Softball - East
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- USTA
- West
West
West Shore
Ski
MEIJER STATE GAMES OF MICHIGAN SUMMER GAMES
Sports Hubs
Grand Rapids
Marquette
Dates
GAMES OF MICHIGAN
Sports List
Archery
Badminton
Basketball
Bowling - Cross Country Skiing
Freestyle
Nordic (2)
Sport Stacking Swimming | Postal Snowshoe
Wrestling
Virtual Reality
Benefactors:
A 50/50 profit share is provided to each of the following organizations.
AYBT Youth Basketball
Diamond Hall
Fabiano’s Karate
Forbush Corner Nordic CC Ski Center
Grand Rapids Dogs of Disc
Greater Grand Rapids USBC
Grand Rapids Rifle & Pistol Club
Sponsors
Darts
Golf Fencing
Figure Skating
Ice Hockey
Karate
Luge
Ninja
Sports
Pistol
Ski and Snowboard
Jam Slalom
Giant Slalom
Boarder
Slopestyle
-Cross
Hanson Hills
Ishpeming Ski Club
Marquette Figure Skating Club
Marquette Junior Hockey
MYWAY Wrestling Association Special Olympics Michigan Superior Snow Adventures
Tri-County Ninja
Upper Peninsula Luge Club
West Michigan Archery Center
West Michigan Fencing Academy
World Sport Stacking Association
MEIJER STATE
WINTER GAMES
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Meijer UPHP - Northern Michigan University - Travel Marquette - Eagle Mine - Peninsula Fiber Network - Lake Michigan Credit Union
February 12 13, 2022 - February 18-20, 2022 - February 25-27, 2022 - March 5-6, 2022 Overview 26 Sporting Events 2,500 Participants -
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MEIJER STATE GAMES OF MICHIGAN WINTER GAMES
THANK YOU
