Friday, September 12, 2014

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W ESTER NGA ZET TE.CA • @ UWOGA ZET TE

thegazette Loving the London Yodeler since 1906

TOMORROW high 15 low 10

TODAY high 16 low 9

Fashion for Friday >> pg. 4

CANADA’S ONLY DAILY STUDENT NEWSPAPER • FOUNDED 1906

FRIDAY, SEPTEMBER 12, 2014

VOLUME 108, ISSUE 8

the WESTERN SOCIAL NETWORK by Kevin Hurren

When getting ready for the first year of university, there are a few things every student picks up to feel prepared. A sturdy backpack, a set of pens and pencils and a dozen new social media accounts. At least that was the case for first-year English student Jonathan Hermina who, after being successfully accepted by Western, became a member of various school and residence affiliated social media pages. “Most universities right now have social media so if Western didn’t have those sites, it would be a surprise,” says Hemina. And he’s right. In addition to webpages, post-secondary schools have begun to engage with their students more and more through social media, with Western as a leader online. In fact, Western has an extensive social media directory that links to various accounts on Facebook, YouTube, Twitter, LinkedIn, Instagram, Flickr and even iTunes. This isn’t just a North American strategy either, as social media sites popular in other regions of the world — such as Baidu, Youku and Weibo — are being used to interact with international students. Under Facebook alone, Western has over 70 official pages detailing services, faculties and organizations at the school. But Western’s social media presence hasn’t always had such depth. “Social media in higher education has changed a great deal over the last ten years,” explains Melissa Cheater, Western’s digital content manager. Cheater has been working with post-secondary digital communications since 2005 and has since launched a national conference for staff at Canadian universities for >> see SOCIAL pg.3

Cover: Mike Laine

NEWS

ARTS&LIFE

OPINIONS

SPORTS

Tuesday: An interview with Liberal leader Justin Trudeau

Western Film undergoes renovations

Community editorial: Adoption shapes your identity

Mustangs football travels to Queen’s this weekend

pg. 6

pg. 7

pg. 4

FREE TEETH WHITENING WITH COMPLETE EXAM AND CLEANING

• Family and Cosmetic Dentistry • • New and Emergency Patients Welcome • • Insurance Plans Accepted for Direct Payment •


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