Issuu

Volume 4, Number 4

WINTER 2018

WEST END LIVING

The neighborhood is aglow in new and planned lighting projects. “We’ve launched a longterm project to outline the facades of businesses in the 500- and 600-blocks of 19th Street, as well as others that are nearby,” says West End Alliance (WEA) President Damien Brown. The Alliance invited merchant participation on a first-come, first-served basis. So far, the beautification initiative has lit the rooflines of Timothy Richard Jewelers and Boutique to Go at 520 N. 19th St., Mia Bella Hair Studio at 616 N. 19th, and Daniel Joseph Realty at 618-620 N. 19th. Brown says the new white lights are energy-efficient and professionally installed. “Coincidentally, The Shanty on 19th had already installed its own lights. Their design is quite similar to ours, so everything will present a unified look,” he added. Funding for the project comes from the WEA general budget, the World of Food Festival, the St. Patrick’s Day 5K race, and from donations by business owners

and members of the community. At this point, property owners are responsible only for the electricity used, and for any future maintenance of the lighting displays. Brown said that any interested commercial property owner can contact him directly for consideration for the next phase of the project. “We will prioritize installation awards based on location and prominence in the neighborhood, within the limitations of our budget,” he says.

The neighborhood will feature a boost of holiday spirit in the first week of December, when new ornamental lighting goes up on 25 lamp posts along 19th Street and the surrounding area. Dozens of white and blue snowflakes and shooting stars will glow every evening through February. Although funding for the holiday lights comes from the general budget, “The West End Alliance received a commitment from the city of Allentown to reimburse nearly half of

PHOTO BY JANE GEIST PHOTOGRAPHY

West End Allentown’s Brighter Future

IN THIS ISSUE 1 West End Lighting 3 Focus on the Arts 5 Who is the West End Alliance 6 Ron’s Ramblings

7 New to the Neighborhood 8 The Allentown Band 10 Students of Note 11 School News 12 Theatre Update

our costs,” Brown says. The approximately $8,500 project covers the installation, removal and storage of the lights, and the existing flagpole banners. “We’ll refurbish everything and remount the lights each year,” he added. There are also now lights atop the brick pillars surrounding the Allentown Fairgrounds. According to Ray Hoffman, CEO of the Lehigh County Agricultural Society, the lights were

13 World of Food Sponsor Thank You 14 News to Use 15 Where Is It? 15 Important Numbers WINTER 2018 WEST END LIVING 1

PHOTO BY JANE GEIST PHOTOGRAPHY

ALLENTOWN’S BRIGHTER FUTURE originally planned for installation at the same time the new iron fencing went up. “That project was funded by a grant from the commonwealth of Pennsylvania,” Hoffman says. “Because we had intended to place lights on the top, most of the wiring was installed when the pillars were built. But the grant funds ran out, so that part was put on hold.” The Society found a solution, within its own ranks. “We sent a letter to all of the Agricultural Society shareholders and invited them to sponsor one of the lights. Response was positive, and each person contributed $1,000 for the light, its installation, and a special plaque for each one,” Hoffman says. The Agricultural Society covered any remaining expenses. Those engraved plaques appear at eye level on each pillar; some reflect corporate or organizational sponsorship, while others commemorate a loved one who has passed on.

The Pemco Lexington globe post-top fixtures were purchased from a local dealer and final installation was performed by Ag

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LIVING

West End Alliance, Inc.

PO Box 173, Allentown, PA 18105 PUBLICATION STAFF Editors — Paul & Meghan Kita Writer — Frederick Jerant Copy Editing —Sara Muir

Society employees. Hoffman says that the new lights will operate only during fair week, holidays and other special occasions. n ••• West End Living is published quarterly by the West End Alliance, Inc. to promote the West End Theatre District. ••• EDITORIAL Editorial suggestions or comments? Contact us at

westendlivingmagazine@gmail.com •••

Designer — Publication Design, Inc. Photographers — Jane Geist — Hub Willson Editorial Consultant Michael Drabenstott ••• ADVERTISING Neighborhood Coordinator Ann Biernat-Rucker For advertising information, contact Ann at 610-703-8004 annbiernatrucker@gmail.com

West End Living is published quarterly by the West End Alliance, Inc. PO Box 173 Allentown, PA 18105 Publisher assumes no responsibility for return of unsolicited manuscripts, photos or artwork. Nothing may be reprinted in whole or in part without written permission from publisher. Printed in U.S.A.

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FOCUS ON THE ARTS

Winter and Holiday Events Civic Theatre

n A Christmas Carol This Lehigh Valley tradition, and timeless tale adapted from Charles Dickens by William Sanders and Sharon Lee Glassman, chronicles the journey of Ebenezer Scrooge to redemption.

Nov. 30, Dec. 1, Dec. 6 and 7, Dec. 13 and 14: 7:30 p.m. Dec. 2, 9: 2:00 p.m. Dec. 4 and 5, 11 and 12: 9:00 a.m. and 12:00 p.m. Dec. 8, 15: 2:00 p.m. and 7:30 p.m. n The Santaland Diaries This one-man play, by popular humorist David Sedaris, is about the author’s experiences: as an unemployed writer, he worked as an elf at Macy’s in New York. A winking take on how the holiday season brings out the best and worst in us all. At Theatre 514. Dec. 7 and 8, 13 through 15: 8:00 p.m. Dec. 9, 16: 3:00 p.m. n Noises Off Called “the funniest farce ever written,” Michael Frayn’s playwithin-a-play looks at the follies of theatre folk, whose susceptibility to out-of-control egos, memory loss, and passionate affairs turn every performance into a high-risk adventure. Feb. 8, 15, 22: 7:30 p.m. Feb. 9, 16, 23: 7:30 p.m. Feb. 14, 21: 7:30 p.m. Feb. 17, 24: 2:00 p.m. n Degas: Passion for Perfection This Exhibition On Screen film takes viewers on a journey from the streets of Paris to the heart of an exhibition at the Fitzwilliam

Museum in Cambridge, where an extensive collection of Edgar Degas’ artistic works is displayed. With exclusive access to view rare and diverse works, this film tells a fascinating story of Degas’ pursuit for perfection through experimentation with new techniques and studying the masters. Nov. 4: 1:00 p.m. Dec. 9: 8:00 p.m. n Young Picasso The film explains how this young artist acquired his craft, looking carefully at two key early periods: the so-called Blue Period and Rose Period, to 1907 and the creation of a critical painting in the history of art, Les Demoiselles d’Avignon. Feb. 13: 1:00 p.m. Mar. 10: 8:00 p.m. For tickets or more information, call the Civic box office at 610.432.8943 or visit civictheatre. com

Theatre School

Civic Theatre welcomes new registrants to its well-known theatre school. The winter session runs Saturdays from Jan. 5 to Mar. 9. Both sessions are open to students in grades 1 through 12, and both sessions offer an optional vocal class. Register by phone (610) 4328943, online or in-person at the box office, Mondays through Fridays between 10:00 a.m. and 6:00 p.m.

Pines Dinner Theater

n Walkin’ in a Winter Wonderland! Celebrate Christmas in style with this high-energy show that will get even the most determined Scrooge in the Christmas spirit. Complete with singing, dancing, a live band, your favorite holiday classics, the Nativity, and even Santa Claus, this show offers more than 30 songs. Nov. 7 through Dec. 23 November schedule: Matinees (12:30 p.m. dinner & 2:00 p.m. show): Wednesday, Thursday, Sunday Evenings (6:30 p.m. dinner & 8:00 p.m. show): Friday and Saturday December schedule: Matinees (12:30 p.m. dinner & 2:00 p.m. show): Wednesday through Sunday Evenings (6:30 p.m. dinner & 8:00 p.m. show): Friday and Saturday

performance of Santa’s Christmas Sing-along Celebration. During the show, you’ll take a magical journey to the North Pole with your tour-guide elves Jingle and Snickerdoodle. Once you arrive, you’ll meet Santa and Mrs. Claus, and even get a chance for one-on-one time with the big man himself. Nov. 24 only: 10:00 a.m. For tickets or more information call Pines Dinner Theatre, 448 N 17th St., (610) 433-2333

Muhlenberg College

n Moving Stories This performance features dance as storytelling, narration in human form, and addresses themes as broad-ranging as the choreographers’ own diverse backgrounds. Nov. 8 and 9: 8:00 p.m. Nov. 10: 2:00 p.m. and 8:00 p.m. Baker Theatre, Trexler Pavilion for Theatre & Dance

n Santa’s Christmas Sing-along Celebration Breakfast Show Enjoy delicious vittles along with a visit from Santa and his elves. Breakfast includes all you care to eat: scrambled eggs, French toast, bacon, fruit, orange juice, milk, tea and coffee, followed by a

Walkin’ in a Winter Wonderland!

n New Voices | New Visions Enjoy the talent of the rising generation of directors and playwrights with an evening of three eclectic short plays: The Repair Man, by Sarah Jae Leiber and directed by Anna Ricciuti; Still Growing Up, by Camille Seidel and directed by Jenna Adamek; Am I Blue, by Beth Henley and directed by Abigail Martz Nov. 28 through Dec. 2 Wed. through Fri.: 8:00 p.m. Sat.: 2:00 p.m. and 8:00 p.m. Sun.: 2:00 p.m. Studio Theatre, Trexler Pavilion for Theatre & Dance WINTER 2018 WEST END LIVING 3

FOCUS ON THE ARTS n Claudia Bitran in the Martin Art Gallery A multidisciplinary exhibition of new work by this Queens-based artist features paintings, sculpture, video, and installation works, on view Nov. 28 through Feb. 2. Opening Reception: Nov. 28, 5:00 p.m. to 6:00 p.m. Artist Talk: Dec. 5, 5:00 p.m. to 6:00 p.m.

n Master Choreographers A spectacular evening of ballet, contemporary dance, tap, and jazz, the show spotlights exciting new dance works by nationally and internationally acclaimed guest artists and faculty. Feb. 7 and 8: 8:00 p.m. Feb. 9: 2:00 p.m. and 8:00 p.m. Empire Theatre, Baker Center of the Arts Order tickets at muhlenberg.edu/ theatre&dance

n David Mann: In Focus Five large works on long-term loan by Brooklyn-based artist David Mann on display in the Baker Center for the Arts bay spaces, through Jan. 2, 2019. Artist talk: Nov, 7, 5:00 p.m. to 6:00 p. m. in the Recital Hall, Baker Center for the Arts For more information, contact Martin Gallery director Paul Nicholson: (484) 664-3467

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n Stagemakers Youth Theater’s Production of The Lion King Jr. Disney’s The Lion King has captivated the imagination of audiences around the world. The African savannah comes to life on your stage with Simba, Rafiki and an unforgettable cast of characters as they journey from Pride Rock to the jungle and back again, in this inspiring, coming-of-age tale. Nov. 15: 7:00 p.m. Nov. 17: 7:00 p.m. Nov. 18: 2:00 p.m. n Stagemakers Youth Theater Auditions for Peter Pan Jr. Based on the Disney film and J.M. Barrie’s enchanting play, Disney’s Peter Pan Jr. is a modern version of the timeless tale about a boy who wouldn’t grow up. Auditions: Dec. 10 or 11, 6:30 p.m. - 8:30 p.m. (Choose one of the two days to attend) Call Backs: Dec. 12, 6:30 p.m. - 8:30 p.m. Show Dates: Feb. 27 at 7:00 p.m. Mar. 2 at 7:00 p.m. Mar. 3 at 2:00 p.m. Ages: Pre-K - 12th grade For more information, please contact Brenda Finberg at (610) 435.3571 ext. 183 or bfinberg@ lvjcc.org. Audition materials can be found online at lvjcc.org/ Stagemakers. n Broadway Bus Trip to See Once on This Island Join the J as we travel from the JCC to Broadway’s Circle in the Square Theater to see the 2018 Tony Award® winner of Best Revival of a Musical, Once on This Island. Trip includes private motor coach round-trip transportation, free time for lunch/shopping before the show and optional group dinner after the show. For more information, please contact Tracy Sussman at (610) 435.3571 ext. 121 or tsussman@ lvjcc.org. Tickets may be pur-

chased by calling (610) 435.3571 or going online at lvjcc.org/Island. n Artisan Craft Fair View pieces ranging from ceramics, jewelry, fiber, woodworking, photography, and more by local and international artists. New this year: a preview night cocktail reception on Dec. 8. A portion of the proceeds will benefit JCC scholarships. Preview Night: Dec. 8, 6:00 p.m. to 9:00 p.m. Craft Fair: Dec. 9, 10:00 a.m. to 5:00 p.m. n Art Gallery Exhibit: David Lee & Todd Wilkinson This exhibit features watercolors by Lee and photography by Wilkinson and runs through January 4. For more information, please contact Stephanie Bennett at (610) 435.3571 ext. 141 or sbennett@lvjcc.org. n

IN THE KNOW

Who Is the West End Alliance? Over the last ten years, the West End Theatre District has undergone considerable improvements: curbside foliage planters, new trees, bike racks, benches, lamppost banners, and more. And then there are the nowestablished annual neighborhood traditions, such as the West End World of Food Festival and the St. Patrick’s Day 5K. The West End Alliance, a partnership of local residents and business owners, has acted as a driving force behind these projects and events. The Alliance, a 501(c)3 non-profit organization, has a simple, but powerful, mission: to make the West End Theatre District a more attractive place to live, visit, and do business. The organization operates with a dozen volunteer members, and includes four sub-committees: n Events — plans, promotes

and executes all neighborhood events n Beautification — responsible for the District’s clean-up programs, maintaining the numerous colorful planters, holiday décor and roofline lighting (see our cover story, “West End Allentown’s Brighter Future”). n Alliance — manages the production of West End Living, contributes to other initiatives throughout the year, and maintains relationships with local government officials, schools, and other institutions n Executive/finance — oversees operational planning and budgeting, some fundraising activities, and cultivates future board development. “Every one of these committees is vitally important to our success,” says WEA President Damien Brown. “Without each

one, the Alliance would not be able to fulfill its mission.” Each board member serves on no more than two sub-committees, which are in turn supported by other neighborhood volunteers made up of students, business owners, and residents. “We focus on being active and getting things accomplished, rather than spending energy on the group itself,” Brown says. “It’s an extremely effective and professional organization, one that’s reliable and with a sound operating structure. We’re fortunate to have a high level of

interest from people who have good ideas, and are able to execute those ideas.” If you are interested in making the Theatre District a better place by assisting the West End Alliance, Brown suggests taking your first step by volunteering for one of the sub-committees or one of its events or activities. And if you have ideas on making the West End Theatre District a better place to live, visit or do business let us know. Contact us at westendtheatredistrict@gmail.com to help us make a difference! n

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RON’S RAMBLINGS:

By Ron Epstein At the corner of 19th and Washington St. stands the Redeemer Lutheran Church, the first church built in the West End of Allentown. Here are just some of the highlights of its vibrant history. In 1925, Christ Lutheran Church purchased the lot on the northwest corner for $9,250. On May 4, 1926, they gave the deed for the lot to the new congregation, called the Evangelical Lutheran Church of the Redeemer. There were just 24 members. While the church was being built, the congregation’s worship services took place in the Muhlenberg College chapel. Mr. Gomer S. Rees, then a senior at the Lutheran Theological Seminary of Philadelphia, preached the inaugural sermon. Rees later became the church’s first pastor.

The cornerstone was laid on July 11 and the original building, resembling a country church, was dedicated on October 10. The cost: $16,219. (There wasn’t a basement. That would have cost $300 more.) The Morning Call ran a picture of the church that year with the caption “A Church for the Great Northwest” (meaning the northwest section of Allentown, of course). The church held its first Sunday school a week after the opening and, after signing an agreement with the Allentown School District, Muhlenberg Elementary held grades 1, 2, and 3 there for the next two years. In 1927, a tworoom portable school building was erected on the property. In 1933, a basement for the present educational building was built at a cost of $20,848. It spanned more than half the property the church stands on today, and apparently

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PHOTO BY JANE GEIST PHOTOGRAPHY

Our Neighborhood’s Oldest Church

was the location of services until the actual church building went up in 1954. Redeemer’s nickname was “The Basement Church.” June 1949 was a turning point: the church paid off its mortgage. Redeemer’s congregation continued to grow. By the end of that year, it boasted 890 baptized members, 688 confirmed members, and 534 communing members. In 1953 a new one-story building (where the church school is now), was built and dedicated the following year, with a second story added in 1962. A new main hall was constructed in 1964, next to the previously mentioned building. That year also saw the laying of a cornerstone for a new church building. Redeemer purchased a small home next to the church and converted it to office space (the Eisenhard Annex) in 1972. Redeemer Christian Preschool

opened in 1982 with 15 students. The facility closed in 2000, and the Lutheran Academy rented the space for a K-8 grade school for the next 10 years. In 2014, the West Side Collaborative, which included Muhlenberg College, St. Timothy’s, St. Stephen’s Community Center, and Christ Church, welcomed Redeemer to its ranks. The group conducts joint services during Lent and Thanksgiving. Despite its long history of success, the church’s days nearly ended that year. A bookkeeper stole a significant amount of money. But thanks to an insurance policy, the Redeemer Recovery Campaign and a generous personal contribution, Redeemer bounced back. Today, after 92 years and many pastors, Redeemer continues to thrive under the leadership of Rev. Donna T. Deal and welcomes new members. n

NEW TO THE NEIGHBORHOOD

DiscInsanity, a shop for discgolf enthusiasts, opened in August at 528 N. 19th St., the former location of The Jewelers. Owner Jeff Cope says the shop welcomes players of all skill levels. “We carry equipment for the most basic beginner to the experienced pro,” Cope says. Their product line includes various weights and sizes of discs (much like golf clubs, they display different characteristics; some are ideal for long drives, others are better for the short game), backpack- and over-theshoulder-style gear bags, water bottles, towels for wiping wet discs, as well as some apparel. If you’re new to the game, you may find a dizzying array of choices, but Cope is eager to offer guidance. “I can explain the different qualities of the discs, such as weights and proper

grips. Some even have a built-in tendency to veer to the right or left,” he says. DiscInsanity offers new and used discs in simple solid colors, superhero motifs, and other designs. Newbies can take advantage of a special offer supported by Innova Disc Golf: a set of three starter discs, a gear bag and a mini-disc (to mark your lie) for just $39.99. Cope is a West-Ender himself, living just a few blocks from the store. “I’ve lived in Allentown my whole life,” he says, “and my father worked in the West End, so I was really familiar with the area. The neighborhood is very artsy, with the theater and other businesses. Many of the items I sell are little works of art to be used and collected—so the Theatre District seemed to be a natural

PHOTO BY JANE GEIST PHOTOGRAPHY

DiscInsanity Supplies Disc Golfers Their “Clubs” and More

location for my shop.” He added that he and some friends are organizing “glow disc” games, played in the dark, in parks in Macungie and Neffs, and invites local enthusiasts to stay abreast of scheduled games by visiting the DiscInsanity Facebook page. And of course you can buy glow-in-thedark discs from him. n

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MUSIC MAKERS OF THE HIGHEST STANDARDS

The Allentown Band: West End Wonder Since 1828 Did you know that one of America’s greatest musical treasures maintains its offices in the West End Theatre District? The Allentown Band, the oldest civilian concert band in the U.S., is headquartered at 19th and Greenleaf St. The band celebrated its 190th anniversary this year. Although its first documented performance took place on July 4, 1828, it’s likely that the group existed, in some form, years earlier than that. An 1822 newspaper article refers to a fife-and-drum corps as the “Allentown Military Band,” but also called it the “Northampton Military Band.” Confused? Don’t be. Remember that Allentown was originally called Northampton, and didn’t officially change its name until almost 1840. In its earliest incarnation, the Allentown Band played strictly brass instruments. But over time, its instrumentation and sound evolved to include woodwinds and percussion, as well as strings and even a harp on special occasions. The Allentown Band has always maintained high standards of musicianship and performance. Johan Philip Sousa, “The March King,” hired 20 of its members for

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his professional group. They, in turn, brought Sousa’s ideas and influences back home. Perhaps the best-known returnee was Albertus (“Bert”) L. Meyers, who helmed the Allentown Band for more than 50 years after his tenure with Sousa as a cornet soloist. Since its inception, the band has had over a dozen conductors/ directors; the three longest-serving are Martin Klingler (1886 to 1926),

Bert Meyers (1926 to 1976), and Ronald Demkee (1977 to present). And although the band still displays Sousa’s influence, its repertoire has expanded far beyond the typical marches, polkas, and waltzes. It’s common for the group to tackle big-band music, holiday tunes, Broadway showstoppers, film scores, and music by modern composers. “About two years ago, noted

Dutch composer John de Meij was our guest conductor, and we invited him to compose a piece to commemorate our 190th anniversary,” says Ronald Demkee, the current conductor/ director. “He had intended to use Pennsylvania folk songs as its basis, but we couldn’t come up with many that people would recognize. So he wrote his own!” De Meij eventually produced “Pennsylvania Faux Songs: Folk Songs Pennsylvanians Forgot to Write.” a 12-minute suite with five sections: “On the Banks of the Susquehanna River,” “The Gettysburg March,” “The Girl from Allegheny,” “The Punxsutawney Groundhog Waltz,” and “The Allentown Jig.” “We premiered it on Jul 4, 2018, at Levitt Pavilion and De Meij insisted on conducting that performance himself,” Demkee says. In a typical year, the band will perform 40 to 50 shows in concert halls, outdoor settings, schools, churches and other venues. Its base for summer concerts is the West Park band shell—quite fitting, because the Allentown Band played for the structure’s opening in 1908. In August, the group scored another “first,” when it provided live accompaniment to a screening of Lon Chaney’s silent classic, “The Phantom of the Opera” at Miller Symphony Hall. The event was such a hit, Demkee says, that two more such programs are being considered for 2019: a comedy in the summer, and a horror film near Halloween. The Allentown Band remains devoted to the community, and that’s demonstrated by its education outreach program. “The band performs a series of concerts aimed at students in elementary and middle-school grades,” Demkee says. “We also perform ‘side-by-side’ concerts, in which about 50 advanced highschool musicians from around the Valley are invited to join us in performance.” He added that these

Some fun facts about the Allentown Band n Its uniform is modeled closely after the Navy lieutenant’s uniform that Johan Philip Sousa wore. The stars and bars above the left pocket signify the length of a member’s tenure. A bar is awarded after one year, and a star after every five years. n The group isn’t just a local favorite. It’s appeared on national television; on radio station WRTI in Philadelphia, and on Sydney, Australia’s “Music That is Band” program. It has undertaken four European concert tours, performing in Switzerland, Austria, and France. n The band has earned scores of awards over the years shows usually feature a guest conductor or nationally recognized soloist. Since the program’s founding in 1995, it has reached more than 33,000 students. Upcoming performances include its annual “salute to the troops” on

from state and national music and music educators’ associations to the Johan Philip Sousa Foundation. n The Allentown Band was affiliated with the Pennsylvania National Guard from 1886 to 1902. Although the members were not in the service themselves, they contributed by performing military music for the Guard’s 4th Regiment, n The longest-serving member of the Allentown Band is trombonist Ezra Wenner. He joined the group in 1942, which means he’s been a member for an astounding 76 years! Archive Researcher Helen Ranieri-Cordes

November 18 at Northeast Middle School in Bethlehem (including a side-by-side segment with players from that school); a reservationsonly dinner/holiday concert on November 20 at the Holiday Inn Conference Center Lehigh Valley,

Breinigsville; and a combination veterans’ tribute/holiday show on December 2 at Miller Symphony Hall, featuring Daniel Rodriguez, “The Singing Policeman.” And if you’re unable to attend one of their live shows, you

can still enjoy their music. The Allentown Band’s discography includes more than 30 CDs. For more information about the Allentown Band and its schedule of performances, visit allentownband.com. n

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STUDENTS OF NOTE

Five Hardworking Students

Keenan Michalak

Isabel Torres-Hernandez

Saint John Vianney Regional School Keenan Michalak is an honors student in the 6th grade. He has been involved in Catholic Youth Organization sports for the last seven years, playing basketball, soccer, and volleyball, in addition to running cross-

country with the SJVRS Bulldogs. Keenan is an accomplished and competitive skateboarder; he has attended the worldrenowned Camp Woodward summer camp, in Woodward, PA, with professional skateboarder mentors. He enjoys honoring his parish and community as an altar server at The Cathedral Church

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Majestic Artis

Sariyha Simmons-Flood

of St. Catharine of Siena, which has been his family’s parish for four generations. In his free time, Keenan enjoys spending time with his friends and following sports, especially basketball. In the future, he plans to attend Allentown Central Catholic High School, where he hopes to play basketball for the Vikings. His college sights are set on UCLA, where he intends to pursue a career in the legal profession. Sixth-grader Isabel TorresHernandez is a wonderful example of the kind, dedicated, and hard-working students being educated for the 21st century. Isabel has been a student at SJVRS since preschool. Her favorite subject is spelling and her favorite book is To Kill A Mockingbird. Isabel is a member of the Yearbook Club where she enjoys taking pictures. After school, she plays volleyball for SJVRS and takes dance lessons. Isabel resides in the West End with her Mom, dog, guinea pig, bird, and two hermit crabs.

Muhlenberg Elementary

Majestic Artis is a 5th-grade Muhlenberg student who is consistently responsible, is always willing to help others and tries her best at everything she does. Recently, she has volunteered to be a peer mentor to a new student in her class. Majestic has a positive attitude and is involved with afterschool activities such as yoga and stage crew.

Tyler Durgin

Trexler Middle School

Sariyha Simmons-Flood, despite the difficult peer and academic challenges in 6th and 7th grades, has fine-tuned this year’s transition to 8th grade. Sariyah is a two-letter athlete, holding spots on Trexler’s football and girls’ basketball teams. Sariyah is kind and respectful to peers and adults, and is always willing to lend a hand to those in need. Sariyah is a Star Example of what we look for and encourage our students to reflect as a Trexler Bulldog, and is a great example of someone who always follows the Golden Rule in ASD.

William Allen High School

Sophomore Tyler Durgin is involved in the school’s chapter of Mu Alpha Theta, a national high school and two-year technical college math honors society. He is also a member of the tennis team and has previously helped organize the school’s homecoming dance and events. Tyler is also an active member of the community. He is a Boy Scout and has earned membership in the Order of the Arrow, a recognition awarded to only a few scouts every year. He volunteers as a counselor at a local summer camp for young scouts. Tyler also helps out with a local food bank. He enjoys helping others, especially those in need and those less fortunate. n

SCHOOL NEWS

Q&A: Shannon M. Mayfield, Principal William Allen High School If Shannon M. Mayfield looks familiar to you, it’s because the new principal of William Allen High School already once held the position in 2012. Mayfield holds teaching, principal, and superintendent certifications in three states, and is working toward his Ph.D. in educational leadership. He talked to West End Living about his history, his plans for the school, and his return to the West End. West End Living: You have an interesting background. Tell us about it, please. Shannon Mayfield: I graduated from Cass Technical High School in Detroit. That’s the same school that Diana Ross, David Alan Grier, Ellen Burstyn and Harry Bertoia attended. It laid a foundation for me, to strive for great heights. I obtained a math degree from the University of Detroit and I’ve also served as a Georgia State Trooper and a U. S. Air Marshal. I realized later that my true calling lies inside the school hallways, where I can help young people be successful. WEL: What brought you back to Allen? SM: Even though I’ve been away for a while, I’ve stayed connected with the city. My church is at Ninth and Turner streets. I got remarried in 2013 in Allentown. I like to call Allentown my second home. Let’s call this a “re-engagement,” not a return. I started creating positive things at Allen in 2012, and I’m once again striving to help young people be successful where the “level playing field” really isn’t level.

of the things you like or admire about it? SM: The openness of various attitudes among the residents. I’ve met people who are Democrats, Republicans, Jewish, nonaffiliated—it’s really an eclectic group of people. And I feel very comfortable just walking around our community. I used to hang out in an old diner on 19th street [the current location of Nostos Greek restaurant], and really enjoyed the vibe on that side of town. The West End also offers a unique blend of businesses, neighborhoods, families and schools—all near each other. WEL: You’ve been on the job for a few months. What can you tell us about it?   SM: My biggest challenge is leading the effort to connect with parents, and rebuild strong trust in the system. We might not have all the money that we need, but money cannot buy attitude or effort. I like to tell people that we may not be the richest school, but that is not an excuse for having the poorest attitude. Communication is important, too. About 70 percent of our students are Spanish-speaking and I’m working to improve my skills in that language.

WEL: Will you be moving to the West End?   SM: Oh, yes. I used to live in the neighborhood of 19th and Highland, and I will soon have a home around 19th and Congress.

WEL: How is your relationship with the faculty? The students? SM: Very good on both counts. We have healthy staff discussions, even when the topic is difficult. I’ve told them that it’s okay to discuss and ask questions; that’s how we will become better. And I like to share the accolades that we’ve earned. And the students are excited. They can see that I’m open and engaging, because I am all over the building. Sometimes I walk along with them at dismissal, and once I even helped serve them lunch in one of our cafeterias. It’s important to stay connected..

WEL: So you’re familiar with the West End. What are some

WEL: Any plans for new programs at the school?

SM: One of our new initiatives is to support ninthgraders that are struggling with grades and attendance. Highschool students that start off poorly tend to have a high drop-out rate. We want to keep them moving in the right direction, by using study teams. They like that approach; they feel supported in their efforts. We are also piloting the Opportunity to Improve program, in which students can come into school and do extra work—on weekends, for example. I want them all to

understand that you can hit some bumps in the road and still be successful. I am 100 percent in support of what’s best for our students. n

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THEATRE UPDATE

The Civic Theatre Reopens After Extensive Renovations funded the project. n Movies and live theatre will sound better than ever because of the new $400,000 sound system. It features new wiring for the entire theatre, new speakers, wireless headset microphones. Even the actors’ waiting areas will receive audio feed. n The theatre itself enjoyed a huge facelift. “We installed ADAcompliant seating, a new sound booth, a completely new and extended proscenium and a larger orchestra pit,” says Shehab. Two rows at the back of the theatre are removable, to allow easy placement of wheelchairs, and the lobby/concession area has a more modern look. n

The refurbishment of The Civic Theatre of Allentown is finally complete. The theatre marked the historic occasion on October 12 with a red-carpet gala during the opening night performance of Billy Elliot. Marketing and Community Engagement Director Jonathan T. Shehab says three major changes occurred during the time the theatre closed for repairs. n A new glassed-in patron lounge now occupies the space formerly used for the Civic’s offices. The space includes a fullservice bar, with lounge chairs and high-top tables. “There’s also a special VIP spot for sponsors and major donors,” Shehab says. Dr. Barry and Sharon Glassman

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A THANK YOU TO ALL

World of Food Sponsors

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The West End Alliance would like to thank all the sponsors who made the West End World of Food Festival on September 15 a huge success. The event is one of two annual fundraisers that allow the West End Alliance to support the business community and surrounding neighborhoods. Country Sponsors Allentown Appliance, Chevy 21, IBEW 375 and TDS Technologies.

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State Sponsors Blink Optical Boutique, Clark Production Associates, Inc., FB3 Realty, Jaindl Enterprises, Lafayette Ambassador Bank, Lehigh Valley Technical Associates, Inc., Maitz Home Services, Peoples Security Bank & Trust Company, Ran Holding, Ringer’s Roost, St. Luke’s Allentown Campus, Timothy Richard Fine Jewelry and TopStar Express. County Sponsors A-Town Pawn, AmeriClean Services, Amish Bakery and Lunch, Atlas Machining & Welding, Bausch Eye Associates, Bleiler Insurance Agency, Crystal Springs Farm, Edgewater Bulk Transport, ERA Rudy Amelio Real Estate, Greg’s West End Saloon, Kitchens By Design, Lynn-Anne Kocon Accounting and Tax Services, Mr. Bills Poultry and Deli, Omega Homes, One Valley Realty, Patrick McNealis Insurance and Financial Group, Remax - Howard Schaeffer and Associates, Riverview Country Club, School of Rock – Allentown, Skepton Construction, Inc., Sloltzfus Amish Deli, Stengel Bros. Inc., Teamsters Local 773, The Gilbert Funeral Home of Whitehall, Jay H. Gilbert and Family, Trek Bicycle Allentown, Walnutport Door Company and Wiener Law Offices. City Sponsors Creative Tile Imports, Culinary Experts, Ed Christine’s Watch Repair, Henry’s Salt of the Sea, Jimmy’s Barber Shop, Johnny’s Meats, Lemak Landscape & Ground Maintenance, Louise and Company, Madeline’s on Liberty, Mal and Janet Gross, Mary Ann Donut Kitchen, Patrick Auto, Patrick Paving and Excavation, PrintForce, Salvatore Ruffinos Pizza, Sarah Rodriguez - Bankers Life, Silver Shears Salon, Sleek Styles Salon, Sleepy Cat Urban Winery, Staiman Recycling, Susan Bella Jewelry, The Institute for Female Pelvic Medicine, The Quillian Tattoo, The Shanty on 19th, The Udder Bar, Todd S. Miller & Associates, Werts Café, and Wolf Insurance Agency. n

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NEWS TO USE

Dig out your greenest apparel and lace up your running shoes: The 11th annual West End St. Patrick’s 5k race will again precede the annual St. Patrick’s Day Parade. Nearly 1,000 registrants are expected for the 3.1-mile jaunt along West End streets. Runners can save $5 off the $30 registration through early January. Novelty technical shirts ($12) and stemless wine glasses ($5) with the race logo are available for purchase during registration. Proceeds from the race benefit the West End Alliance and support neighborhood beautification and outreach efforts like this magazine. And if you’re not runner, it’s free to cheer the racers as you get ready for the parade! Registration and more info: westendstpats5k.com n

SMALL BUSINESS SATURDAY NOVEMBER 24

Update From Representative Mike Schlossberg

Know Your License Plate Laws It is important to know that unused license plates may continue to be your responsibility even after you transfer the title. This means you may be liable for anything that happens with that license plate, including things like parking tickets or tolls. When selling a car, if you don’t plan to reuse the license plate, the safest thing to do is to retain possession of the license plate and return it to PennDOT through my Allentown office. We’ll ensure safe delivery to PennDOT at no expense to you. If you have any questions about a plate you still hold, please give my office a call (610) 821-5577. On November 24, West End businesses are creating a very special shopping day for you with discounts, specials, refreshments and more! Check out who is offering what on our Facebook page, @westendalliance. Shop the West End this holiday season!

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REAL ID Update

As Pennsylvania moves toward implementation of Real ID, I will post updates and information at pahouse.com/Schlossberg/realid. I know a lot of people are anxious for information and answers as they make plans for holiday travel. If you have questions about Real ID, feel free to be in touch with my office. My office is located at 2030 W Tilghman Street and is open Monday through Friday 8:30 AM until 4:30 PM. Email: RepSchlossberg@pahouse.com Online: www.pahouse.com/Schlossberg Facebook.com/RepSchlossberg Twitter.com/RepSchlossberg n

You’re Invited!

Where is it?

West End Magazine readers – you are invited to be our guest at a future lunch or dinner meeting of the Kiwanis Club of Allentown. Kiwanis is the largest service organization in the world with over 8,000 clubs and over 200,000 members in 82 countries. The Kiwanis Club of Allentown has been serving this community for over 100 years, with a mission to “build our community, one child at a time.” We need new members to help.

Do you recognize this image? Identify its location in the West End Theatre District and you could win a $25 gift certificate from a restaurant in the neighborhood. Send your entry by e-mail to michael@ drabenstott.com or mail to: M. Drabenstott, 2346 W. Allen St., Allentown PA 18104

One winner will be randomly selected from all the correct entries. Congratulations to Winnie Berndt, winner of our Fall contest!

PHOTO BY JANE GEIST PHOTOGRAPHY

By November 30, 2018.

Interested? Come to one of our meetings! We meet the second Thursday of each month, for either lunch or dinner at the Shanty on 19th Street, in the heart of the West End. The meal will be on us! Call our Secretary, Peg at 610428-9878 to make a reservation. For more information about our club, visit our website, www.allentownkiwanis.org.

West End Important Numbers

We would like to

Got a question? Complaint? Safety concern? Just pick up the phone!

Ambulance: 9-1-1 Animal Control: 610-437-7535 City Information Desk: 610-439-5999 Code Enforcement: 610-437-7661 Code Enforcement - Rental Licensing: 610-437-7694 Community Problems (neighbor disputes): 610-437-7773 Crime Prevention Unit: 610-437-7719 Emergency Medical Services (non-emergency): 610-437-7751 Emergency Medical Services (paramedics): 610-437-7531 Fire: 9-1-1 Graffiti Busters: 610-437-8729 Graffiti in Progress: 9-1-1 Housing Compliance/Inspections: 610-437-7697 Leaf Pickup: 610-437-7638 Mayor: 610-437-7546 Noise Complaints: 610-437-7751 Police Calls (emergency): 9-1-1 Police Calls (non-emergency): 610-437-7751 Police - Vice Unit: 610-437-7726 Rental Unit Inspections: 610-437-7695 Sewer Back-up: 610-437-7639 Sewer Emergencies (after hours): 610-437-7751 State Representative Michael Schlossberg: 610-821-5577 Street Lights: 610-437-7735 SWEEP (Bureau of Recycling and Solid Waste): 610-437-8729 Vacant Property Issues: 610-437-7694 Zoning: 610-437-7630 Zoning Violations: 610-437-4360

Thank Our Advertisers for their support of

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Supplying timely insite into events and activities in our community!

If you would like to advertise contact our Neighborhood Coordinator Ann Biernat-Rucker at 610-703-8004 WINTER 2018

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