Community Engagement

c) Maintain social media presence and engagements, while continuing to refine messaging to target audiences

@wesparkhealth continued to engage the community on all social media platforms during Q4. O media intern, Waffa Bakheet did an amazing job at adding new content, videos and formats advice of the Community Engagement Committee and adding the faces of research to more posts. The Cheers to Hope thank you video was a definite highlight! Here are a few sample posts:

d) Broaden community understanding of WE-SPARK through media relations and community engagements locally, provincially and nationally

Select Featured Media Stories

In Q3, WE-SPARK was part of 22 local mainstream news stories, 53 stories in partner newsletters/communications and 13 in national/other media. Sample stories:

CBC News: UWindsor scientists get $750K toward potentially lifesaving fatty liver research

NGBIgIdeas: Dr. Porter shares her perspective on the growing life sciences sector in Windsor Essex. As Dr. Porter points out, if you're part of Canada's life sciences sector and you do not have Windsor on your radar, you should.

CTV News: ‘Without research hope is just a word’: WE-SPARK to host fundraiser Thursday

HRI Portal: Research study seeking to reframe experiences of Polycystic Ovary Syndrome

Research Canada: Researchers working to learn from COVID pandemic and prepare for emerging global pathogens

Research Canada: Regional health institute marks three-year milestone as one-of-a-kind WindsorEssex innovation

Expanding our Network and Making Connections

WE-SPARK expands our network by speaking at events, providing sponsorship and collaborating on initiatives locally, regionally, provincially and nationally. Some connections made in Q4: