a An Outlook for Charitable Giving in 2023 by Wesley Oler IV | Dec 7, 2022 | charity, Community Leadership, philanthropy, Wesley Oler IV
Nonprofit organizations rely heavily on fundraising to carry out their missions. Looking ahead, the focus will be on bringing in new contributors, keeping those they already have, and demonstrating and expanding their influence. Here are some trends in nonprofit fundraising and communications to keep an eye on in 2023.
DIGIT A L C O M M U NICATION Communication is the cornerstone of effective charity success. Storytelling is essential for keeping people emotionally invested in a cause. In order to raise awareness and attract donations, non-governmental organizations (NGOs) must continuously deliver the message of their mission’s “why.” Nonprofit communications must be made via digital marketing channels to ensure continuity and outreach. Any business wanting to stay in the game must undergo a digital transformation regardless of industry. They must take the