PSR brand guidelines [issuu]

CONTENTS 0.1

TYPEFACE DETAILS

0.2

EXCLUSION ZONE

0.3

COLOUR SWATCHES

0.4

COLOUR SPEC

0.5

UK VARIATIONS

0.6

INTERNATIONAL VARIATIONS

0.7

BEST PRACTICES

0.1 TYPEFACE DETAILS

Only two font styles are used for the logo, and they are both from the same typeface family: Fira Sans Fira Sans is available in the following weights: Thin, Thin Italic, ExtraLight, ExtraLight Italic, Light, Light Italic, Regular, Italic, Medium, Medium Italic, SemiBold, SemiBold Italic, Bold, Bold Italic, ExtraBold, ExtraBold Italic, Ultra, and Ultra Italic.

FIRA SANS [BOLD] Fira Sans Bold is the primary font used for the logotype/logo wording. It is also used to draw attention to the 2nd half of the tag-line.

It can also be used as the standard when stronger emphasis is needed, such as in: stationery, website design, brochures and all forms of general correspondance.

FIRA SANS [LIGHT] To be used for all other forms of standard body text, ranging from: stationery, website design, brochures and all forms of general correspondance.

ABCDEF abcd1234 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

ABCDEF

abcd1234 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()

0.2 EXCLUSION ZONE

Blue striped area indicates Safe Zone.

Other graphical and visual elements can be safely positioned up to the adjoining Grey striped area.

Blue indicates Clear Space. The blue area must be kept free of all other graphical and visual elements.

The minimum required Clear Space is defined by the measurement ‘P’ (equal to the height of the uppercase letter ‘P’, known as the ‘cap-height’.

0.3 COLOUR SWATCHES

It is important that we always stick to the brand colour palette to maintain consistency

UK brand: PANTONE BLACK PANTONE 298 PANTONE COOL GREY 6

INTERNATIONAL brand: PANTONE BLACK PANTONE 298 PANTONE 4515

UK

INT

PANTONE BLACK

PANTONE 298

PANTONE COOL GREY 6

PANTONE 4515

298 R0 G0 B0

R65 G183 B230

R167 G168 B170

R179 G163 B105

HEX #000000

HEX #41B6E6

HEX #A7A8AA

HEX #B3A369

RAL 5024

RAL 9006

RAL 1002

FOR VERTICAL LINE AND SUPPORTING STRAPLINES

0.4 COLOUR SPEC

Here we show how the swatches are to be used for the various strands.

Swatches should never be alternated.

UK

INT

PANTONE BLACK

PANTONE 298

PANTONE COOL GREY 6

PANTONE 4515

298 R0 G0 B0

R65 G183 B230

R167 G168 B170

R179 G163 B105

HEX #000000

HEX #41B6E6

HEX #A7A8AA

HEX #B3A369

RAL 5024

RAL 9006

RAL 1002

0.5 UK Variations

There are a variations of the logo availabe.

1. Stand alone 2. Web address 3. Strapline 4. Mono Black 5. Mono White

1_

2_

3_

4_

5_

0.6 INTERNATIONAL Variations

There are a variations of the logo availabe.

1. Stand alone 2. Web address 3. Strapline 4. International strapline 5. Mono Black 6. Mono White

1_

2_

3_

4_

5_

6_

0.7 LOGO BEST PRACTICES

To ensure your brand logo is not the victim of aesthetic vandalism, the general rule to abide by is: do not change, alter, modify any part of the logo.

Some examples of logo missuse are shown opposite.

VERTICAL LINE Do NOT resize or change the position of the vertical line.

FONT Do NOT use any other font, no matter how close it might look to Fira Sans.

Leading the way in CONSTRUCTION RECRUITMENT

SIZING Do NOT use squish or squash the logo. Any resizing must be in proportion.

COLOUR Do NOT change the colours even if they look similar. Use the official colour specifications detailed in these guidelines 0.2/3

Leading the way in CONSTRUCTION RECRUITMENT

MIDLANDS OFFICE

LONDON OFFICE

Prospect House Stafford Road Dunston Stafford ST18 9AB

8th Floor 140 Aldersgate Street London EC1A 4HY