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Wenyen portfolio

Hi, I’m Wenyen.

Senior CMF Designer in automotive industry

Proven CMF execution & development skills

Bridging overseas design intent with local supplier execution to meet strict quality standards

Collaborated with global teams across North America, Asia, and Europe.

P.1-7

P.8-16

P.17-18

P.19-21

P.22

P.23

P.24-26

Model C for Family

Model D for Premium

Key for All

Jet S for Racing

Z1 attillaS for City

NH Trazer for Off-road

Illustration

-CMF Strategy -Materiel and Finishing -Production

-CMF Strategy -Ext. Paint Development -Prototype Model

-Accessory

-Innovative color design -Production

-Color and stripe design -Production

-Color and stripe design -Concept

-Adobe illustrator -Adobe photoshop

01 Gen 1 TW market

Model C is a market-proven mid-size SUV. Gen 1 won a 15% Taiwan market share since 2023 with great space and accessible price point. Gen 2, co-developed with US partners, steering toward a more refined and stylish aesthetic. It has newly launched in Taiwan in 2026.

Model C

As a Senior CMF Designer — steering design strategy, material development, and mass-production quality.

Gen 2 US market

Exterior Strategy Gen 1 - Taiwan Market: Subtle, understated colors paired with a clean body profile. Gen 2 - North America Market: Bold, expressive colors featuring a striking continuous satin silver trim around the car.

Gen 1 TW market

Gen 2 US market

Interior Strategy Gen 1 - Taiwan Market (Value-Driven Family SUV): Built for durability and cost-efficient manufacturing featuring, I created visual depth on hard surfaces using diverse molded textures like leather grain, tech patterns, and molded stitched details.

Gen 1 TW market

Interior Strategy Gen 2 - North American Market (Stylish Young Buyers & Small Families): Focused on premium comfort with large soft-touch surfaces, satin silver accents, and warm wood trims.

Gen 2 US market

Satin silver paint I led the team to replace eco-harmful chrome plating with a sleek satin silver paint. We expanded paint usage from 40% in Gen 1 to 100% in Gen 2, and also scaling this finish across all vehicle lines in three markets.

Leather

Developed for North America, this elegant off-white fits both family SUVs and luxury MPVs.

Printing

The pairing of satin silver with printed white typography delivers a clean and sophisticated aesthetic.

Icons

Debossed logos and icons create a clean, understated brand identity.

Buttons

Custom matte black: eliminate any cheap, plasticky feel, delivering a refined and premium finish.

Taxtile

Laser-grained texturing paired with woodgrain patterns: enhancing tactile comfort and user experience.

Texture Depth Definition Defining texture depth prior to mass-production tooling is a critical effort that demands strict cosmetic standards and strong project execution. A single vehicle features hundreds of plastic components produced by over ten Tier-1 suppliers across Taiwan and China. Due to the large scale and complex geometry of some major parts, localized compromises in texture depth are often necessary—all while safeguarding seamless visual and tactile continuity throughout the entire vehicle.

35 38

Matte paint gloss level range 23

15 18

1.7

Model D

In the Model D project, we created a new MPV mixed with SUV concept that maximizes cabin space to ensure premium comfort with a sharp, aerodynamic, sporty exterior. As CMF designer, I led design strategy, showcar execution, and material definition.

Exterior CMF For the exterior, I proposed two themes: a deep, elegant tones for an executive luxury feel, and anther satin matte finish to highlight its sporty bodylines. Beyond expressing a bold, sporty character, I tailored the satin matte finish to highlight the vehicle’s signature design feature—its sharp, modern faceted surfacing. To achieve this, we carefully fine-tuned the gloss levels to find the ideal degree of matte.

Satin Matte finish

Matte Dune Bronze

Eucalyptus Frost

Deep / Elegant tones

Serene Horizon

Ultra Violet

Prototype Validation While 2D and 3D software are key for early visual simulations, building a 1:1 physical prototype for real-world validation is essential—that is where true CMF development actually begins."

Interior CMF Inside, blending executive and family use, the cabin uses a clean black or white base with luxury accents. Over 80% of the interior is wrapped in soft leathers and premium fabrics, ensuring every touch feels incredibly comfortable.

Black / Brown

leather

garnish

trim

Off-White

Key fob & NFC card

Key Fob

A slim, pebble-like oval design engineered for an ergonomic grip. The glossy black top highlights its sleek curves, while a hidden-until-lit lowbattery indicator keeps the look clean and simple.

NFC Card Elegant matte white finish and for versatile daily use. The hot-stamped metallic logo and minimal design bring a refined metallic shine and subtle debossed texture.

10% translucent PC lid: enables hidden LED light transmission while ensuring a colormatched, seamless black finish.

Jets

For the Jet scooter’s third refresh, we gave it a bold, aggressive look tailored for younger riders. I used vibrant high-contrast accents to highlight its sharp bodylines, layering gloss and matte black for extra depth. The signature color was a bright, tech-sporty green. I identified the character by adding contrast color accents inside the headlight housing. I worked closely with the lamp supplier to solve technical questions and ensure it fully complied with headlight safety regulations. The fresh design was a massive hit with young buyers, driving a 140% sales growth for the entire Jet product line.

Z 1 attila s

The Z1 Attila "S" adds a sporty edge to an urban scooter via a new front fender, broadening market reach at minimal cost. To maximize CMF impact, I placed bright yellow accents lower on the black body, highlighting the fender's lines for a bolder, more aggressive stance.

NH Trazer 200

Designed for a dual urban-and-outdoor lifestyle, this light off-road concept redefines traditional rugged aesthetics to blend seamlessly into urban sports culture. Combining a modern camo graphic with matte metallic blue and vibrant neon green accents, it offers a fresh alternative for city riding.

illustration

⁠ roficient in Illustrator and Photoshop, I specialize in P rendering dynamic surface reflections, material textures, and light interaction on vehicle forms. Through hands-on personal practice—exploring emerging color trends and custom finish simulations—I continuously sharpen my technical execution, allowing me to translate experimental ideas into my design practices.

Thank you.