Value-creation stories

Members often tell the story of these flows. These are stories through which they account for how the community has made a difference for them, for instance, how a new insight they gained from a previous interaction led to a change in how they do their job and the effect this had. We call these stories value-creation stories.

An important function of our value-creation framework is to provide a structure for the telling of these stories. It specifies the steps that the story needs to account for in order to become a learning resource for the community. Note that a story can start in any cycle: for instance, starting at the applied cycle, you may develop an innovation in your practice, test it in various ways—and only then share it with your community.

Following value creation stories We always try to encourage our members to listen out for value creation stories, following them through their cycle. It’s not easy, but it’s worth it when a good story comes to life. We have shared some of these stories in Chapter 4 on activities.

We do this in various ways, such as using our Ignite Academy value creation learning module, where we share examples of each type of value (immediate, potential, applied, realized) so members know what they’re looking for and can more easily demonstrate learning loops. We also publish value creation stories as part of our Highlight Your Ignite series and encourage our location core teams and Ignite Faculty to listen out for success stories.

By encouraging our members to seek and share such value creation stories, it has had the effect of making it easier to ‘radiate the value of communities’ across the organization which means these stories don’t just nurture individual communities, but the initiative as a whole.