CEO Perspective: Telling the Story

By Leslie Beyer, CEO, Energy Workforce & Technology Council

Members,

Earlier this year, Energy Workforce leadership held a strategy session with a cross-section of our Members to discuss our next three-year strategic plan for the organization.

This group developed a diverse set of recommendations for activities to initiate, continue and reconsider. After reviewing the recommendations with the Board of Directors and Advisory Board, we have agreed to endeavor stronger than ever in our workforce development training and certification programs and advocacy efforts, and sunset a few of our marketing elements. Specifically, it was concluded that although Well Servicing Magazine has had a great run and met its purpose for more than 60 years, it is time to bring its hard copy production to a close – but not the important news of our sector. We will continue to tell the stories of our Members and the industry through other platforms with wider reaching audiences.

This last edition of WSM highlights the importance of engagement and advocacy to provide ideas and pathways for us all to advocate on behalf of the industry, or to learn to become a voice for our workforce, and our role in the broader energy system. Energy Workforce is here to advocate on your behalf, and we have built out our outreach, engagement, communications and public affairs teams to support that effort. But our impact is even more successful with your voices.

We should all be Ambassadors for our industry. I am proud of the work we do to ensure reliable, affordable energy is accessible to our fellow Americans, and to consumers around the world. Without your work, your innovation, and your dedication, many more people would live in energy poverty, we would all pay higher prices, and our energy security would be further jeopardized.

Being an ambassador for the industry isn’t only for those in advocacy and government relations – we all have a role to play, even within our own circles. Let’s ensure those around us know the facts, understand the importance of the work you are doing, the innovative and technology-driven industry we are, and how far our industry has come in reducing emissions. Our world is a better place when we have a prosperous domestic oil and gas industry and our friends, neighbors, civic leaders and government officials rely on us to let them know the positive impact we are making in their everyday lives.

Energy Workforce is here to continue to provide insightful updates and information on industry trends, best practices, legislative updates and industry profiles. We provide weekly updates through our Energy Workforce newsletter delivered via email and the daily updates we post across multiple social media platforms. We also host the Energy in Transition podcast, featuring interviews with leaders across the spectrum of the energy industry.

U.S. energy production is imperative for the future of our economic and national security. I am proud to advocate for this industry and our members that are in the forefront of innovating and implementing the best in new and improved technologies that make energy production stronger in the U.S., more efficient and lower in emissions. Thank you for leading the way in providing the most reliable and affordable energy across the globe and allowing us to continue to tell your stories.