The Wellington Advertiser, Friday, October 2, 2015 PAGE NINETEEN
in celebration of newspaper week, october 4 - 10, 2015
the power of the
press
In late 2014 The Wellington Advertiser commissioned KubasPrimedia to conduct a comprehensive study of consumers in its marketplace. The research focused on readership and rating of The Wellington Advertiser. Topics also covered media usage, shopping habits, lifestyle habits and demographics.
The research survey was conducted by mail and online over November and December 2014. Surveys were distributed in specific postal codes in which the publication is distributed and incentives were provided to respondents to encourage participation. Responses were compiled and analyzed into a full report. We are proud to share some of the results of the survey in celebration of Newspaper Week and “the power of the press.”
verified circulation
84%
40,173
of adults prefer the Wellington Advertiser as their number 1 choice for local news & information
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