Quest to see Australia Toolkit
Contents 3. What is QTSA? 4. QTSA Roadtrips 4. Asset Library 12. Staff Action Guide 13. Email Template to Send to Teams 14. Front Desk Experience 16. Social Media Templates/Email Signatures 17. Social Media Captions 18. Photography Style 19. Make It As Local As You Like It 20. In-Property Collateral 21. In-Market Promotion
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What is QTSA? Amplify your property’s story with a national campaign At Quest, we know that no one brings our brand to life better than you, our Business Owners. Your local knowledge, guest care and deep connection to community are the heart of the Quest experience. With Quest to see Australia, we’re elevating those strengths on a national stage. This campaign invites guests to explore more of Australia by booking multi-stop leisure and business trips across our network and for the first time, they can do it all in one seamless transaction through our booking platform.
Why this matters This is a commercially-led brand campaign designed to: Grow our share of the leisure and bleisure travel markets Increase direct, multi-property bookings Reinforce Quest as the only brand offering a connected network powered by local expertise Showcase the unique value of our franchise model, real people, in real places, delivering real hospitality
FIND KEY TIMES TO PROMOTE LOCAL TRAVEL TO YOUR AREA:
Why only Quest can do this We’re proud to say that no other hotel group in Australia can offer this level of connection and convenience. Our scale, booking tech and franchise structure allow us to deliver something truly differentiated and we want your property to be part of that story.
What we need from you To help you activate this campaign locally, we’ve prepared this full toolkit: Video assets: ready to use Social templates to customise for your region In-property collateral: to engage guests and spark bookings Encourage guest content using #QuestToSeeAustralia: driving national visibility and showcasing the best of your community Your property is more than a stop on the map, it’s a key part of our national brand story. Let’s tell it, together.
CLICK TO SEE TOURISM AUSTRALIA’S EVENTS CALENDAR 3
QTSA Roadtrips Itineraries We’ve created itineraries that take in locations right across Australia to provide an effortless booking experience for guests. They include what to explore, what to take and which Quest to stay at.
CLICK TO SEE ROAD TRIPS ITINERARIES
Multi-stay – choose from 120 locations For those wanting to build their own journey taking in any of our 120 Quest locations, they can now do just that.
CLICK TO SEE MULTI-STAY 4
Asset Library 5
Video and Photography assets
The Western Way, WA PERTH VIDEO ASSETS
PHOTO ASSETS
FREMANTLE VIDEO ASSETS
PHOTO ASSETS
ROCKINGHAM VIDEO ASSETS
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BUNBURY VIDEO ASSETS
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Video and Photography assets
The Great Inland Way, NSW GRIFFITH VIDEO ASSETS
PHOTO ASSETS
DUBBO VIDEO ASSETS
PHOTO ASSETS
TAMWORTH VIDEO ASSETS
PHOTO ASSETS 7
Video and Photography assets
Northern Explorer, QLD BRISBANE VIDEO ASSETS
PHOTO ASSETS
ROCKHAMPTON VIDEO ASSETS
PHOTO ASSETS
MACKAY VIDEO ASSETS
PHOTO ASSETS
TOWNSVILLE VIDEO ASSETS
PHOTO ASSETS 8
Video and Photography assets
City, Coast & Country Trail, SA/VIC ADELAIDE VIDEO ASSETS
PHOTO ASSETS
PORTLAND VIDEO ASSETS
PHOTO ASSETS
MILDURA VIDEO ASSETS
PHOTO ASSETS 9
Video and Photography assets
Capital to Coast, NSW/ACT CANBERRA VIDEO ASSETS
PHOTO ASSETS
GOULBURN VIDEO ASSETS
PHOTO ASSETS
NEWCASTLE VIDEO ASSETS
PHOTO ASSETS 10
Video and Photography assets
Goldfields to Great Ocean Road, VIC BALLARAT VIDEO ASSETS
PHOTO ASSETS
GEELONG VIDEO ASSETS
PHOTO ASSETS
WARRNAMBOOL VIDEO ASSETS
PHOTO ASSETS 11
Quest to see Australia: Staff Action Guide
TOUCHPOINT
WHAT YOU NEED TO DO
WHY IT MATTERS
CHECK-IN
Greet guests warmly Say: “Have you seen our Quest to see Australia road trips? Guests can now book multiple Quest stays in one go.”
Greet guests warmly. Builds awareness and introduces the campaign as part of their stay.
WELCOME CHAT
Share 1–2 personal, local recommendations Say: “This campaign is about showing guests our favourite local spots – like [insert tip].”
Adds value and creates an emotional connection through authentic tips.
LOBBY AREA
Keep posters, postcards or digital signage neat and visible Say: “Feel free to grab a road trip guide – lots of ideas for your next stay!”
Quietly reinforces the message in a personal, non-intrusive way.
IN THE ROOM
Check digital compendium or welcome screen is displaying campaign messaging Help guests find it if they ask
Inspires additional bookings and positions Quest as part of their travel journey.
CHECK-OUT
Thank the guest and reinforce the network Say: “Thanks for staying! If you’re planning a road trip, check out our itineraries – we’d love to see you again.”
Leaves a lasting impression and opens the door to return visits across the Quest network.
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Email template to send to teams To help you easily communicate what QTSA is all about with your teams, and how they can encourage guests to explore, we’ve created an email template for you to share with staff.
@myquestteam Our Quest to see Australia initiative ramps up! Hi team, Over the coming months, our national initiative – Quest to see Australia – will be promoted in paid Quest advertising, our custom publication Quest Quarterly, and on Quest-owned channels. This campaign features curated road trips that connect our properties across the country, encouraging guests to explore with the brand they trust. It’s our chance to significantly grow our leisure travel offering by showcasing what makes us unique – the fact that we’re a connected network of properties powered by passionate local experts: us! No other brand in Australia can offer this. This is a fantastic opportunity to share the best of our region and inspire our guests to see more of Australia with Quest. Not only is it a strong brand differentiator, but a value-add proposition that lets us showcase the heart of what makes the Quest network so special. We have access to social media and in-property assets which will make letting people know about the new initiative even more seamless. If you have any questions, ideas or inspiration, please don’t hesitate to get in touch. Best, [Franchise Name]
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Front desk experience Ensure your staff are well-informed about the Quest to see Australia campaign and can confidently speak to guests about it. A positive and knowledgeable front desk experience is key to encouraging uptake.
Example dialogue "Welcome to Quest! While you're here, we’d love to tell you about our new Quest to see Australia road trips. We have 15 amazing itineraries on our website that connect our properties, making it easy to explore more of Australia. If you're interested, I can show you how to book multiple Quest locations in one go, right from our website. It’s a great way to plan your next adventure!"
FAQs & conversation starters We know it can be hard to explain something new, which is why we’ve created a template with potential questions and answers for front desk staff. Guest: “I saw an ad about Quest to see Australia. What exactly is it?” Front desk: “It’s our new collection of exciting road trip itineraries, created with local knowledge from across the Quest network. It’s a way to explore more of Australia while staying with a brand you can trust. It also lets you book multiple Quest locations in a single booking to make it easy.” 14
Front desk experience Guest: “Is it a guided tour? Do I have to follow a schedule?” Front desk: “Not at all. It’s completely flexible for self-driving. We provide the suggested destinations and the Quest hotels to stay at, but you’re in control of your adventure. Think of it as a great travel plan, ready to go!” Guest: “How do I book one of these road trips?” Front desk: “It’s all done through our website, and you can book multiple stays in one transaction. We’re pretty proud of that part. I can bring it up on your phone to show you if you’d like.” Guest: “What’s the benefit to me? Can’t I just book different hotels myself?” Front desk: “Of course! But this way, it’s one convenient booking, and you get the consistency of the Quest experience at every stop. The whole point is to introduce you to places you might not have experienced before.” Guest: “Does the cost include just the hotels, or activities as well?” Front desk: “The price covers your hotel stays. The activities are like a choose-your-own-adventure of local recommendations. You can do as many or as few as you like.” Guest: “Is it cheaper to book it as a road trip?” Front desk: “The price is based on our best available rate for the dates you choose. The real value is in the convenience of the one-stop booking and having a trusted itinerary to make your travel planning effortless.”
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Social media templates & email signatures
ALL ASSETS HERE
Use the the templates we have created to promote QTSA on your own channels, and add our email signature to your sign-off. IMPORTANT NOTES Email signatures: These are editable and must be customised for your location. Please add your recommended road trip stops in the ‘add location’ space provided. Social posts/stories: Each of these posts are designed to be posted as stand-alone posts. To export the design of your choice: 1. Click on the page/post you want to export 2. Head to share (top right) 3. Download 4. File type (png or jpeg) 5. Select pages 6.Current page 7.Download To access QTSA imagery head to: 1.Projects (toolbar on the left) 2.Folders 3. QTSA 4. Photo assets 5.Or to upload your own go to uploads in the toolbar and upload files 16
Social media captions Below are some caption ideas and calls to action to make sharing the buzz with your guests even easier.
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The open road is calling! Where are you headed next? Whether it's chasing coastlines or discovering country towns, our new #QuestToSeeAustralia itineraries are the perfect starting point for your next adventure. We make the planning easy, so you can focus on making memories. Tag your favourite road trip partner below and visit questapartments.com.au to find out more. #QuestApartmentHotels #AsLocalAsYouLikeIt
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Planning your #QuestToSeeAustralia adventure? We've got the insider tips to make it unforgettable! From the best local coffee to that hidden sunset spot, our team loves sharing the secrets of our region. Visit questapartments.com.au for road trip itineraries right across the country – which one is your dream trip?
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If you could jump in the car right now, where would you go? Let us know below! Whether you're dreaming of the Great Ocean Road, the tropical north or a mix of city, country and coast, the ultimate journey starts with a single step (or the turn of a key!). On your #QuestToSeeAustralia, find your home away from home with us. After a day of exploring, settle in and recharge. Where will the road take you first? Our vote goes to: [enter name of your property’s region here]! 17
Photography style Keen to capture your own region for social media? Here are some best-practice pointers.
1. Lighting matters: Choose the right time Early morning or late afternoon (“golden hour”) provide soft, warm lighting ideal for beautiful exterior and interior photos. Avoid midday sun, which creates harsh shadows.
2. Orientation: Think social media first Vertical (portrait) shots are best for Instagram Stories, Reels or TikTok. Horizontal (landscape) shots are perfect for website banners, Facebook and traditional posts.
3. Highlight genuine experiences Capture real, natural moments (staff interacting, vibrant local scenes) to showcase authentic community connections. Avoid overly staged images; genuine smiles and actions resonate most.
4. Make use of reflections and angles Use reflections from windows, mirrors or water to add depth and creativity. Experiment with angles by holding your phone slightly above or below eye-level to capture unique perspectives.
5. Declutter and frame the shot Quickly tidy up spaces before photographing; remove distracting objects. Use natural framing (doorways, arches, trees) to guide viewers’ eyes directly to your subject. 18
Make it As Local As You Like It One of the most powerful ways you can bring Quest to see Australia to life is by getting hyper-local, just as our brand promises. Our positioning, As Local As You Like It, means more than proximity. It’s about local connection, knowledge, and experiences. And the success of this national initiative relies on exactly that – a strong local partnership strategy that enriches every guest’s stay. Start by identifying unique businesses in your area that align with our guests’ interests, from must-visit eateries to local tours, wellness spots, markets, or even small retailers. For example: Feature a local restaurant in your next social post or welcome recommendation. Partner with a nearby tour operator to offer special rates or shuttle pickups from your property In return, promote these partners on your social channels and recommend them to guests in person. This creates an authentic referral network that drives business in both directions, and proves that Quest offers more than just a great place to stay. It proves that we deliver on our promise: No one knows local like we do. Let’s make sure every guest experience feels truly As Local As You Like It. 19
In-property collateral Prominently display in-property collateral to promote Quest to see Australia. This makes the campaign easily accessible to guests who may be inspired to plan their next trip during their stay and serves as a reminder of the unique travel opportunities available through Quest.
LIFT/RECEPTION POSTER AND DECAL 20
In-market promotion 21
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Start your
to see Australia... Discover 120+ hotels questapartments.com.au
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