Search Engine Trends for the Gases and Welding Industry

SEARCH ENGINE TRENDS

for the Gases & Welding Industry

BY STEVE GUGLIELMO

Part of developing a comprehensive digital marketing campaign is understanding how customers and potential customers are using the Internet to find your products and your website. The graphs and information below all come from Google Trends, which analyzes the popularity of search queries in Google Search across various regions and languages. The graphs scale “Interest Over Time” which represent search interest relative to the highest point in the chart for the given region and time-period. So, a value of 100 is the peak popularity for the term.

Another alternative is “Google Keyword Planner.” To use this tool, you must have a Google Ads account. The Keyword Planner lets you search keywords and suggests other words or phrases related to your products and services. It lets you research the trend information for how often certain words are searched and how those searches have changed over time and also gives you suggested bid estimates for each keyword so you can determine your advertising budget.

In today’s digital environment, we strongly encourage members to capitalize on this growing trend and ensure that your company is visible in the place where people search the most.

MADE IN AMERICA

• Average Search Volume has increased 6.7% YoY

• Average Search Volume has increased 30% over the past 5 years

TOP RELATED SEARCH QUERIES

1. What is made in America? 2. Made in America 2021 3. Made in America Products 4. Made in America lineup 5. Made in America store

TELEMETRY

• Average Search Volume has increased 20% YoY

• Average Search Volume has increased 51.1% over the past 5 years

• Average Search Volume has increased 16.7% YoY

• Average Search Volume has increased 146.9% over the past 5 years

TOP RELATED SEARCH QUERIES

1. What is telemetry? 2. Telemetry unit 3. Telemetry medical 4. Telemetry monitor 5. Monitoring

MEDICAL OXYGEN

TOP RELATED SEARCH QUERIES

1. Oxygen concentrator 2. Medical Oxygen Tank 3. Oxygen Tank 4. Medical Oxygen Near Me 5. Medical Oxygen Supplies

FABRICATING

• Average Search Volume has increased 45.5% YoY

• Average Search Volume has increased 22.9% over the past 5 years

TOP RELATED SEARCH QUERIES

1. Medical Fabrication 2. Welding 3. Metal 4. Agriculture 5. Farming, fixing and fabricating