2021-2022
CORPORATE ADVERTISING PROGRAM
“We Connect the Dots.” W
hat does that mean? Well, there are many points where retirees can be brought together with the goods and services they want. At Welcome Home, Rio Grande Valley, we’re very good at creating those connections. Retirees, and more specifically, Winter Texans, have learned to count on us to connect them with our members’ products and services. Not simply, through our Winter Texan Living annual publication, website, mobile app, e-newsletters, seasonal weekly newspaper, and area maps & guides, but also through the many events and networking opportunities we facilitate.
Kristi Collier
Publisher and CEO Welcome Home Rio Grande Valley kristi@welcomehomergv.com Kristi has extensive experience and knowledge with the Winter Texan market. She is involved in every aspect of the business and is the founder of Welcome Home RGV.
Our unique relationships with activity and tour directors, property managers, and volunteer 1st Responders means we’re able to communicate extensively and personally with residents in retirement communities all over South Texas. But our market is more than just Winter Texans. Many retirees stay here all year. So we stay connected with our market yearround through e-newsletters, our Converted Texan Program, and our Property Manager Program. All this makes us more than just a marketing company. It makes us a true partner for our members and the smartest, most effective way to reach the retiree market.
219 W. Nolana, McAllen, Texas 78504 • 956-687-5115 • 956-682-4770 fax
www.welcomehomergv.com
• • • ANNUAL MAGAZINE WE’RE JUST CONNECTING THE DOTS • • •
ADVERTISING RATES & SPECS Two-Page Spread Actual Size 16.75 x 10.875 Live Area 16.25 x 10.375 Bleed 17.25 x 11.375
$4250 IFC, IBC, BC and Premium Positions Actual Size 8.375 x 10.875 Live Area 7.875 x 10.375 Bleed 8.875 x 11.375
$3000-3750 Half Page (H) Actual Size 7.375 x 4.75
Print Quantity: 30,000 copies Frequency: Annual - January Distributed Valleywide Digital Edition on welcomehomergv.com
$1375 Quarter Page Actual Size 3.675 x 4.75
Full Page Bleed Actual Size 8.375 x 10.875 Live Area 7.875 x 10.375 Bleed 8.875 x 11.375
$2350 Half Page (V) Actual Size 3.675 x 9.535
$1375 Coupon (H) Actual Size 3.625 x 1.7525
Ad Submission Information
• Please make sure your ad is created and saved to at least 300 dpi • All ads are printed in full color. Please convert all photos/images to CMYK • Convert all type to paths/curves $450 $700 • Embed or include all images/graphics and fonts used in creating the ad • Acceptable formats include TIF, PDF, EPS (saved to Illustrator 11 or lower) • All given measurements are in inches and are Width x Height • Make sure all artwork is flattened before sending • Actual Size is the total size area of the ad in publication • Please send final artwork to artwork@welcomehomergv.com • Final deadline for artwork is November 1, 2021 All rates are NET.
Agency commissions should be added, if applicable.
219 W. Nolana, McAllen, Texas 78504 • 956-687-5115 • 956-682-4770 fax
www.welcomehomergv.com
WEEKLY NEWSPAPER • • • • • • WE’RE JUST CONNECTING THE DOTS
Welcome Home® WINTER TEXAN
2021-22 Weekly Publication Schedule Publication Date
Ad Copy Deadline
October 13, 2021 October 20, 2021 October 27, 2021 November 3, 2021 November 10, 2021 November 17, 2021 November 24, 2021 *December 1, 2021 December 8, 2021 December 15, 2021 December 22, 2021 *January 5, 2022 January 12, 2022 January 19, 2022 January 26, 2022 February 2, 2022 February 9, 2022 February 16, 2022 February 23, 2022 March 2, 2022 March 9, 2022 *March 16, 2022
October 5, 2021 October 12, 2021 October 19, 2021 October 26, 2021 November 2, 2021 November 9, 2021 November 16, 2021 *November 16, 2021 November 30, 2021 December 7, 2021 December 14, 2021 *December 14, 2021 January 4, 2022 January 11, 2022 January 18, 2022 January 25, 2022 February 1, 2022 February 8, 2022 February 15, 2022 February 22, 2022 March 1, 2022 *March 1, 2022
Wednesdays
Issue 1 Issue 2 Issue 3 Issue 4 Issue 5 Issue 6 Issue 7 Issue 8 Issue 9 Issue 10 Issue 11 Issue 12 Issue 13 Issue 14 Issue 15 Issue 16 Issue 17 Issue 18 Issue 19 Issue 20 Issue 21 Issue 22
Tuesdays
*Please note that our December 1, January 5, and March 16 weekly issues have an early ad deadline. Thank you.
Print Quantity: Up to 25,000 copies at peak Frequency: Weekly from October 2021 - March 2022
Ad Submission Information
• Please make sure your ad is created and saved to at least 300 dpi • All ads are printed in full color. Please convert all photos/images to CMYK • Convert all type to paths/curves • Embed or include all images/graphics and fonts used in creating the ad • Acceptable formats include TIF, PDF, EPS (saved to Illustrator 11 or lower) • Make sure all artwork is flattened before sending • Please send final artwork to artwork@welcomehomergv.com
All rates are NET. Agency commissions should be added if applicable.
DISPLAY AD Premium Positions Actual Size 9.75 x 11.667
$1200
ENTERTAINMENT AD Full Page Actual Size 9.75 x 11.667
$850
Half Page (H) Actual Size 9.25 x 5.35
$475*
Half Page (V) Actual Size 4.6 x 10.75
$475*
Quarter Page Actual Size 4.6 x 5.35
$250*
One-Eighth Page / Coupon Actual Size 4.6 x 2.65
$125
Quarter Page Actual Size 4.6 x 5.35
$250
One-Eighth Page Actual Size 2.25 x 5.35
$125
*Price increase for Premium placement : Half page (Horizontal & Vertical layouts) and Quarter page • All given measurements are in inches and are Width x Height • Actual Size is the total size area of the ad in publication
219 W. Nolana, McAllen, Texas 78504 • 956-687-5115 • 956-682-4770 fax
www.welcomehomergv.com
• • • RIO GRANDE VALLEY MAP WE’RE JUST CONNECTING THE DOTS • • •
Rio Grande Valley RV RESORT MAP & AREA GUIDE
ADVERTISING RATES & SPECS Full Panel
Half Panel
Quarter Panel
Full Panel 3.575”W x 8.5”H................................................ $2,199 Half Panel 3.575”W x 4.15”H.............................................. $1,298 Quarter Panel 3.575”W x 1.975”H............................................... $798 *Premium Sizes upon request • All given measurements are in inches and are Width x Height • Actual Size is the total size area of the ad in publication
All rates are NET. Agency commissions should be added, if applicable.
Ad Submission Information
Print Quantity: 75,000 copies Frequency: November Distributed Valleywide
• Please make sure your ad is created and saved to at least 300 dpi • All ads are printed in full color. Please convert all photos/images to CMYK • Convert all type to paths/curves • Embed or include all images/graphics and fonts used in creating the ad • Acceptable formats include TIF, PDF, EPS (saved to Illustrator 11 or lower) • Make sure all artwork is flattened before sending • Please send final artwork to artwork@welcomehomergv.com • Final deadline for artwork is November 1, 2021
219 W. Nolana, McAllen, Texas 78504 • 956-687-5115 • 956-682-4770 fax
www.welcomehomergv.com
RV RESORT GUIDE • • • • • • WE’RE JUST CONNECTING THE DOTS
Rio Grande Valley RV RESORT GUIDE
Print Quantity: 50,000 copies Frequency: Annual - November Distributed Valleywide
ADVERTISING RATES & SPECS Advertising Sizes Full Page.........................................................$1,200 Half Page........................................................... $750 Third Page......................................................... $400
Premium Sizes Back Cover............................................................$2,600 Inside Front Cover..................................................$1,600 Inside Back Cover..................................................$1,600
Full Page Actual Size 5.375 x 8.375 Live Area 4.875 x 7.875 Bleed 5.5 x 8.5
Half Page Actual Size 4.875 x 3.875
Third Page Actual Size 4.875 x 2.575
Ad Submission Information
• All given measurements are in inches and are Width x Height • Actual Size is the total size area of the ad in publication
All rates are NET. Agency commissions should be added, if applicable.
• Please make sure your ad is created and saved to at least 300 dpi • All ads are printed in full color. Please convert all photos/images to CMYK • Convert all type to paths/curves • Embed or include all images/graphics and fonts used in creating the ad • Acceptable formats include TIF, PDF, EPS
(saved to Illustrator 11 or lower)
• Make sure all artwork is flattened before sending • Please send final artwork to artwork@welcomehomergv.com • Final deadline for artwork is November 1, 2021
219 W. Nolana, McAllen, Texas 78504 • 956-687-5115 • 956-682-4770 fax
www.welcomehomergv.com
• • • RV RESORT SITE MAP WE’RE JUST CONNECTING THE DOTS • • •
OVER 40 PARKS IN PRINT!
E4
Buck Street
28 Yrs
142 131
H12
H7
H11
H6
H10
H5
H4 F5 H3 156 H2 157 F3 H1 F2 H0 F1 Buck Drive
H55
H53
H54
198 197 196 195 194 193 192 191 190 189 188 187 186 185 184
98 99 100 101 102 103 104 105 106 107 108
87 88 89 90 91 92 93 94 95 96 97
Activities
8
183 173 182 172 181 171 180 170 179 169 178 168 177 167 176 166 175 165 174 164 32 33 34 35 36 37 38 39 40 41 42
Palm Drive F 15
145 134 146 135 147 136 148 137 149 138 150 139 151 140 152 141
120 109 121 110 122 111 123 112 124 113 125 114 126 115 127 116 128 117 129 118 130 119
76 77 78 79 80 81 82 83 84 85 86
65 66 67 68 69 70 71 72 73 74 75
• Line Dancing • Pool Tables (8) • Darts • Happy Hour (3-4:30PM) • Arts & Crafts • Quilting • Shows • Parties • Weekly Dances • Entertainment • Craft Shows • Exercise Class • Water Aerobics • Billiards • Shuffleboard • Bean Bag Baseball • Card Games • Puzzles • Bingo • Woodworking • Birding • Photography • Pickleball to come • Church Services
H84
Alvin Drive
Billiards
54 55 56 57 58 59 60 61 62 63 64
43 44 45 46 47 48 49 50 51 52 53
Buck Drive
21 22 23 24 25 26 27 28 29 30 31
10 11 12 13 14 15 16 17 18 19 20
2 3 4 5 6 7 8 9
A B C E F G H I K L
International Blvd.
H4.5 153
H8
Palm Drive
213 212 211 210 209 208 207 206 205 204 203 202 201 200 199
International Blvd.
M1 274
H9
H13
240 225 239 224 238 223 237 222 236 221 235 220 234 219 233 218 232 217 231 216 230 215 229 214
Anaque
F 17
H14
956-460-4365
H52
E14 E15 E16 E17 E18 E19 16
268 267 252 266 251 265 250 264 249 263 248 262 247 261 246 260 245 259 244
Cathy Drive M7 M11 M6 M10 M5 M9 154 M4 M8
H51
H50
H49
291 288 S4 F11 285 S3 F10 S2 F9 F8 S1 278 M3 277 M2 F6
Bottle Brush
S5
303 312 302 311 301 310 300 309 299 308 298 307 297 306 296 305 295 304
S7 S6
S8
RV Storage
H82
H83 314 313
319 317
Diane Drive 243 228 273 F 242 227 F 13 241 226
Red Bud Drive
H15 Mobile Homes RV’s
S10 S9
H80 H81
Anaque
5
F12 330 329
Facilities
• Gated Community • Onsite Management • Street Lights • Paved Streets • Heated Swimming Pool & Spa • Exercise Room • Shuffleboard • Billiards Room • Recreation Hall • Library • Lounge • Kitchen • Restrooms & Showers • Laundry Facilities • FREE Wi Fi Available
H78 H79
Orchid
5
M21
Jody Drive H63 H70 H71 H64 H72 H65 H73 H66 H74 H67 H75 H68 H76 H69 H77 H87
H56 H57 H58 H59 H60 H61 H62 F14
Red Bud Drive
H28 H27 H26 H25 H24 H23 H22 H21 H20 H19 H18 H17 H16
PROPANE NOW AVAILABLE
Magnolia Drive
H29
(956) 354-3900
M23 M22
M13
M12 M20 Diane Drive
H30
Join today and receive a Costco Cash Card
M24
M15 M14
G6 G5 G4 G3 G2 G1 G0
Crepe Myrtle Drive
H32 H31
M16
G12 G11 G10 G9 G8 G7 G6.5
Crepe Myrtle Drive
H33
M26 M25
Pecan Drive
H34
M18 M17
Pecan Drive
H37 H36 H35
Pine Drive
Jody Drive M19 M27
H38
Avocado Drive
H39
Pine Drive
• South Padre Island/Port Isabel (4 parks) • Mid Valley (15 parks) • Upper Valley (24 parks)
E1
Magnolia Drive H41 E6 E7 H42 E7.5 H43 E8 H44 E9 H45 E10 H46 E11 H47 E12 E13 H48
E2 E1.5
Avocado Drive
• Lower Valley (6 parks)
E22 E21 E20
E30 E29.5 E29 E28 E27
E5
Cedar Drive
4 Zones:
E26 E25 E24 E23
Annual Distribution
RESORTS enjoy life enjoy it here
We come to you!!!
Steve II
Wash & Wax
ADVERTISING RATES & SPECS Zone 1: Lower Valley
Number of park maps : 6 parks Print Quantity : 5000
Ad Size #1
Actual Size 7.667 x 1.925
Ad Size #4
Ad Size #4
Actual Size
Actual Size
1.813 x 1.925
1.813 x 1.925
Ad Size #1................................................ $999 Ad Size #2................................................ $999 Ad Size #3................................................ $799 Ad Size #4................................................ $599
Zone 2: South Padre Island/Port Isabel
Ad Size #2 Actual Size 3.765 x 3.94
Ad Size #3
Number of park maps : 4 parks Print Quantity : 10,000
Ad Size #1................................................ $999 Ad Size #2................................................ $999 Ad Size #3................................................ $799 Ad Size #4................................................ $599
Zone 3: Mid Valley
Actual Size 3.765 x 1.925
Number of park maps: 15 parks Print Quantity : 10,000
• All given measurements are in inches and are Width x Height • Actual Size is the total size area of the ad in publication
Ad Submission Information
• Please make sure your ad is created and saved to at least 300 dpi • All ads are printed in full color. Please convert all photos/images to CMYK • Convert all type to paths/curves • Embed or include all images/graphics and fonts used in creating the ad • Acceptable formats include TIF, PDF, EPS (saved to Illustrator 11 or lower) • Make sure all artwork is flattened before sending • Please send final artwork to artwork@welcomehomergv.com • Final deadline for artwork is October 15, 2021
Ad Size #1............................................. $1,299 Ad Size #2............................................. $1,299 Ad Size #3................................................ $999 Ad Size #4................................................ $799
Zone 4: Upper Valley
Number of park maps: 24 parks Print Quantity : 17,000
Ad Size #1............................................. $1,599 Ad Size #2............................................. $1,599 Ad Size #3............................................. $1,299 Ad Size #4................................................ $999
Rates vary by zone. Multi-zone discounts available. All rates are NET. Agency commissions should be added, if applicable.
219 W. Nolana, McAllen, Texas 78504 • 956-687-5115 • 956-682-4770 fax
www.welcomehomergv.com
CONNECTION FAIR • • •
NOVEMBER 4, 2021
Welcome Home, RGV’s Connection Fair
will be tentatively held Thursday, November 4, 2021 from 2:00 p.m. to 4:00 p.m. at McAllen Convention Center. At the 2019 Connection Fair, we had 147 vendors, over 250 attendees with over 100 parks represented, and we feel certain this year’s event will be equally successful. We will start the afternoon with special entertainment then roll right into the show. The show is the perfect opportunity to meet as many activity directors and property managers as possible to provide them with an overview of what you have to offer. This targeted approach allows you to meet directly with the decision makers in our Valley parks and resorts. The Connection Fair is just one of the exciting activities Welcome Home, RGV has planned for this season. We invite you to join our show this year. Call (956) 687-5115 to get registered.
“The format of the Show allowed us to Connect with 99.9% of both the Guests as well as our fellow Vendors. But the Entertainment was incredible as well.” Johnny Oliva Health Care Unlimited
“Best part for me was the opportunity to meet with all the AD’s and PM’s all in one spot. I was able to confirm appoints that I had already made and fill my calendar with new ones. Loved the entertainment.” Kirk Kotylo Mr. Mobile Home Insurance
VENDOR DETAILS Title Sponsor..............................$2,500 Only one available! Platinum Sponsor.......................... $750 Eight available! Gold Sponsor................................ $500 Twenty available! Silver Sponsor.............................. $250 Please call for more details.
219 W. Nolana, McAllen, Texas 78504 • 956-687-5115 • 956-682-4770 fax
www.welcomehomergv.com
• • • WINTER TEXAN EXP0
JANUARY 18-19, 2022 for Now Booking2022!
T he 28th Annual event will be held January 18 and 19, 2022, from 9:00 a.m. to 3:00 p.m. at the
McAllen Convention Center. Although it’s called the “Winter Texan” Expo and Health Fair, all seniors are welcome! At last year’s Expo, approximately 9,700 Seniors passed through our doors for our 2-day event so don’t miss out on this great marketing opportunity! If Seniors & Winter Texans are your market, You Need To Be There! We advertise to all the parks from Rio Grande City to South Padre Island. We advertise by radio, newspaper, flyers, magazines, internet, and personal invitations. We do our best to bring the Winter Texans and Converted Texans to you by promoting a fun event with great entertainment. Then it’s up to you to meet them face to face to promote your business. There are a lot of choices in the Valley. Make your business stand out above the rest by being in our show. So join our show this year. Call (956) 687-5115 to get registered.
EXHIBITOR BOOTH RATES On or before October 1, 2021 10 x 10........................................... $600 10 x 20........................................ $1,150 Rates after October 1, 2021 10 x 10........................................... $650 10 x 20........................................ $1,250 Gold Sponsorship.......................... $3,500
EXHIBITOR INFORMATION • $100 refundable deposit due on signing • Exhibitors may not dismantle booths until 3:15 pm on Wednesday after the show concludes or you forfeit your $100 Deposit. • Payment in full required prior to January 5, 2022 • Booth rental does not include electricity. All electrical is at the exhibitor’s expense.
219 W. Nolana, McAllen, Texas 78504 • 956-687-5115 • 956-682-4770 fax
www.welcomehomergv.com
WEBSITE CONNECTIONS • • •
SEEN IN PRINT AND ONLINE!
•••
Get a Detailed Listing Annually for with link to your webpage
•••
100
$
only
t Welcome Home RGV, one thing we never want to be is complacent. We love how our A Winter Texans flock to our site to look at our events calendar, to read our weekly newspaper,
to discover the latest news in the Rio Grande Valley, and to see the classified ads and other advertisements. And now they can do it on the go with our mobile app! We’re confident that you’re going to love our site, the easy navigation, and the additional resources Winter Texans and others who visit the site will have right at their fingertips. The new Welcome Home RGV website isn’t one of those one-and-done sites. On the contrary. Our site visitors check in often because they know we constantly update content. We have a strong grip on the steering wheel as we drive more and more traffic to our site. We know YOU will want to come along for the ride, so we offer excellent advertising opportunities and rates!
219 W. Nolana, McAllen, Texas 78504 • 956-687-5115 • 956-682-4770 fax
www.welcomehomergv.com
MEET THE WHRGV TEAM • • • Our dedicated and experienced team members help with targeted marketing solutions for our clients, as well as for meeting the needs of our Winter Texan community.
•••
Amie Gray
•••
Eryn Reddell-Wingert
•••
•••
•••
Promotional Division elizabeth@welcomehomergv.com Elizabeth is responsible for coordinating the Promotional Products branch of Welcome Home, RGV.
Hanah Reed
Graphic Designer artwork@welcomehomergv.com Jenny is the creative link in assisting Welcome Home, RGV with designs for both print & web through silentBYTES design.
•••
Elizabeth Seal
Business Development curt@welcomehomergv.com Retired from the restaurant industry, Curt is not only our brand ambassador, but a former client.
Jenny R Carpenter
Editor news@welcomehomergv.com A retired teacher and freelance writer, Chris edits stories submitted to Welcome Home, RGV and writes press releases for us.
Content Creator gretchen@welcomehomergv.com Let’s go! That’s the motto that Gretchen lives by, and her passion is to write about all the places you can GO across the Rio Grande Valley.
Curt James Riester
Business Development Leigh@welcomehomergv.com As our business development manager, Leigh can assist you with designing a marketing plan that is best for your business.
•••
•••
Gretchen Losi
•••
Leigh Wooldridge
Chris Ardis
Administration Stella@welcomehomergv.com Stella is all about travel and event planning as assistant to Anne Marie and Kristy.
•••
Social Media / Photographer eryn@welcomehomergv.com Eryn is our social butterfly! She is a talented photographer as well as handling all aspects of WHRGV’s social media strategy.
••• Kristi has extensive experience and knowledge with the Winter Texan market. She is involved in every aspect of the business and is the founder of Welcome Home, RGV.
Event Manager events@welcomehomergv.com Anne Marie is in charge of overseeing all preparations, layout, and setup of all of our many events.
Stella Riester
Travel Division travel@welcomehomergv.com Kristy Meyer is the agent in charge of Travel by Welcome Home, RGV, and is responsible for helping consult on travel packages.
of Welcome Home RGV
kristi@welcomehomergv.com
Anne Marie Martin
Administration colie@welcomehomergv.com Colie assists as the membership manager for our RV resort members and is responsible for maintaining our calendar of events.
Kristy Meyer
Publisher / CEO
•••
Colette Brookins
Administration agray@welcomehomergv.com Amie handles all of the administration work and scheduling, as well as coordinating our network of volunteers.
Kristi Collier
Graphic Designer / Photographer hanah@welcomehomergv.com Hanah brings creativity and design to all things Welcome Home RGV. She is also a professional photographer.
•••
Sabina Adames
Promotional Division sabina@welcomehomergv.com Need a design on some promo items? Sabina can handle all your creative promotional product design needs.
Anna Talbot
Accounting accounting@welcomehomergv.com Anna handles all aspects of the accounting department – including invoicing, accounts payable/ receivable, and bookkeeping.
219 W. Nolana, McAllen, Texas 78504 • 956-687-5115 • 956-682-4770 fax
www.welcomehomergv.com