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Transcript WGAN - TV Live at 5:

How Matterport will Scale Exponentially Thursday, 11 July 2019

Video | WGAN-TV Live at 5 with Matterport Chief Marketing Officer on How Matterport will Scale Exponentially Thursday, 11 July 2019).

The following is a transcript of the show that aired live on Thursday, 11 July 2019: WGAN-TV Live at 5 with Matterport Chief Marketing Officer Chris Bell

Dan Smigrod: Hi you all. I’m Dan Smigrod, founder of the We Get Around Network Forum. Today is Thursday, July 11, 2019 and you’re watching WGANTV Live at 5. Our guest today, Matterport Chief Marketing Officer, Chris Bell. Hey Chris. Good to see you again.

you were in charge of iTunes at one point. [iTunes Head of Worldwide Marketing & Product Management] Chris Bell: iTunes, Marketing Worldwide, yeah.

Chris Bell: Dan. Thanks for having me back, appreciate it.

Dan Smigrod: iTunes, Marketing Worldwide before you left. How did that experience relate back to joining Matterport?

Dan Smigrod: Yeah, you bet. Glad you could join us again. Today’s topic How Matterport Will Scale Exponentially. Chris, I think even before we jump into this topic, you were with Apple for 14 years. I’m just curious about how your experience... Gee, I think

Chris Bell: Well, it was really a great primer in a way. First of all, scaling it to 119 countries; digital media itself really behaves very similarly independent of what kind of bits you’re streaming or what kind of media you’re delivering. There’s hardware, and software, and ser-

“... my pep talk is just dream the future. Imagine what we can do together and imagine what this whole thing can do as a platform when it gets to the next more open phase of its existence. I’m bullish.” vices required that to be effective have to work together in a really seamless ecosystem. There’s a lot of learning, especially on the product marketing side around what’s necessary to make that successful in the marketplace. That’s the first thing, it’s just a bunch of similarities in terms of the way the camera, the cloud services and the app all need to interact. Chris Bell: In terms of today’s topic, one of the things that is similar and that was a great learning experience, was taking the iTunes brand global, the content. There were really unique requirements in every market. We didn’t have verticals per se unless you think of podcasting as a vertical but to go into Russia, to launch in Japan, which was probably

my biggest project, really required an understanding of the local market with a unified brand back at Apple, whether you talk about the Apple brand or the iTunes brand. To be able to bring those products into market in a way that resonated with the local culture. Chris Bell: Lots of similarities and lots of differences as well. I mean, I was just telling you before we got on the air that computer vision and the depths of that technology are relatively new to me, and I find it fascinating to start to understand the tech and the AI required to do that. It’s great to be at Matterport on a new adventure. Dan Smigrod: And, quite an adventure

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you’re on. A new CEO, RJ Pittman, started in December, a CEO and board member. I know when his press release came out, he talked about wanting to bring exponential growth to Matterport, he’s talked about generating 100 million Matterport spaces, Matterport 3D tours. Back in December of 2019, excuse me, December of 2018 that press release said 1.4 million Matterport spaces, so how do you get to 100 million from a million? That sounds like exponential growth, that sounds like marketing. How do you help contribute to accomplish exponential growth with Mat-

terport? Chris Bell: Yeah. Well, there’s a long distance between two million spaces and 100 million. I think the answer is twofold. The product and the user experience has a lot to do with getting there and getting to hyper growth and velocity, so I’ll start there. Until RJ’s arrival, our Matterport offering was fairly verticalized and fairly focused on the real estate vertical specifically, and that has carried the company and helped us build the company to date, but we see it much bigger opportunity when it comes to the entire built world..

Video | WGAN-TV | Matterport Chief Marketing Officer Chris Bell: (01:03:25) Matterport is far past that point. Matterport is in market, Matterport has a real business, you all have real businesses, so my pep talk is just dream the future. Imagine what we can do together and imagine what this whole thing can do as a platform when it gets to the next more open phase of its existence. I’m bullish. I chose this company as a place I want to spend the next chapter of my career, so hopefully that’s inspiring in some form or fashion, but there’s work to be done..

Chris Bell: Really looking at other verticals around architecture, engineering, construction and insurance and truth be told, we’re 5% to 7%, depending on who you talk to, of the real estate listings online today. But that’s a whole lot of green field just in real estate to grow into. The way that you get there and it ties back into my

first answer about Apple, is you make a product and an ecosystem that is super accessible, and approachable, and relatable. Chris Bell: You noticed the first thing that we did after RJ joined was really get our entry level offering out there,

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which is not in any way intended to compete with the Pro2 or future iterations of the Pro line. It’s a way to get more people on the platform, which I think is a positive thing for all of us..

tire internet for signal in order to achieve that. It’s not just really about the capture devices. It’s about the ecosystem behind it and the software behind it that allows it to happen.

Dan Smigrod: Help clarify for me. You’re talking about the introduction of Insta360 One X and Ricoh Theta V as a capture solution?

Chris Bell: My point being, we are starting to see people come on to the Matterport platform using an inexpensive camera like the Ricoh Theta V, learning about the power of Matterport and either upgrading to Pro2 or in some cases getting a taste of the magic and realizing that they need to be serviced by the MSP network or hiring a professional. It goes in every different direction. That’s the first step and the first answer to your question.

Chris Bell: That, but more importantly the cloud services and the AI Cortex to support it. What’s not commonly known is that, well, you probably know and your audience is very sophisticated, but in order to take the 2D and turn it into 3D, we’re using all of the dataset and all billions of those RGB-D images in aggregate much the way Google looks at the en-

Chris Bell: The second part answer is, I’m working with our new Chief Design Of-

“... the applications field is broad and wide to me as the App Store. Once you have an environment that you can build on top of, you can dream up your own uses for Matterport. That’s where I think the real unlock and tipping point comes.” ficer, Dave Lippman, to rebrand the company and update the website in such a way that technically it’s more modular and easier to localize in addition to reaching more territories and more markets. We really have to think more globally as we expand the brand and the user experience both on the hardware, software services side and on the marketing side, where we represent ourselves on our website, search and social, lots of localization efforts going on, lots of new social communities popping up in places like France and Spain that are unique to those markets, so lots to do.

Chris Bell: Hopefully, everyone in this audience or in this Town Hall can see the benefit of there being more Matterport in the world because we’re convinced that all boats can rise. Dan Smigrod: If you’re a Matterport Service Provider and you’ve invested in the camera and you see these lower-end 360 cameras, Insta360 One X a $400 camera, the Ricoh Theta V $350. Is that a threat or an opportunity for Matterport Service Providers? How do those cameras help exponentially grow Matterport such that, that trickles down back to the Service Provider Network?

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Chris Bell: Well, it absolutely does in the sense that there are only so many professionals who are in a position to purchase the Pro2 and get the word out and give people a taste of Matterport. I’ll start by saying that we were very careful and some of this is imposed on us by the technology itself, by the hardware. That the lower priced cameras produce a lower

priced experience, if you will. They’re not as dimensionally accurate, the optics are not asstrong by dint of the hardware characteristics of the camera. But what they are very good at is just capturing a space in 3D and providing a Matterport baseline experience. That they do quite well. Chris Bell: As far as specifically how it

Video | WGAN-TV | Matterport Chief Marketing Officer Chris Bell: (01:02:24) There’s tremendous interest and that’s not to say that the smartphone is necessarily going to be able to do the things that a Pro2 does or even a spherical camera, but the applications field is broad and wide to me as the App Store. Once you have an environment that you can build on top of, you can dream up your own uses for Matterport. That’s where I think the real unlock and tipping point comes.

benefits an MSP, I’ll go so far as to say that much like the rest of the tech world. As price is driven down, there’s still a need for expertise, there’s many, many situations where a trained professional is required for postproduction, for a more accurate capture with a Pro camera both the Pro2 and whatever our future offering is going to be. I would be interested actually to hear from your Community if anyone has found mixed use cases because when I look in the data behind the scenes, we’re seeing accounts and even single models that are using more than

one camera. Chris Bell: It used to be the case that you’d see Leica, the BLK360 and the Pro2 co-mingled but now we’re seeing 360 cameras being used to supplement or in some cases touch up an original model that was shot with the Pro2, so feeling like the breadth of the product line is a good thing for the business overall. Dan Smigrod: On that breadth of product line, I thought I heard you almost say Pro3. Is there an announcement

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you’re making today?

ture set for that camera?

Chris Bell: There’s no announcement. What I want to say though very clearly is that we are working on the next camera and I can confidently say that Matterport is committed to a next generation camera. It’s in development now, there’s a prototype. It’s probably no secret to your audience that there have been some focus groups done. We believe as long as there’s a strong product/market fit and that our camera and our price point can be differentiated and unique in the marketplace, we absolutely want to innovate and develop the next greatest Pro camera that we possibly can.

Chris Bell: Not at this time, not yet. We’re still working away in the lab and figuring out exactly the form factor, the ID and even some of the architectural hardware specifications. So really, it’s pretty early days.

Dan Smigrod: Can you speak to the fea-

Dan Smigrod: If I’m thinking about buying a Matterport camera and I’m looking at the Pro2, should I be waiting for the Pro3? Chris Bell: Absolutely not. If there was something on the horizon, I’d share it with you but we’re talking about next year at the earliest and possibly even end of next year, so nothing to announce.

“We’re building an SDK such that there’ll be developers in multiple industries with multiple applications creating both business, and potentially even entertainment, and game-like experiences that will require Matterport as a base layer.” Dan Smigrod: Okay. You started to talk a little bit, Chris, about international. Could you expand on that in terms of? Chris Bell: Sure. We have a great team in London, in our European office. To start with, that team has five-X-ed itself in the last six months. One of the places we’ve invested in is really nuts and bolts, but it’s localization and bringing our messaging and our user community to multiple languages. We used to be a little bit overly anglicized English-centric and we’ve really changed a lot of that. Starting to run webinars and in-person live events in France and in French online.

Chris Bell: Some of that is just common sense, which is in order to really ensconce yourself in a local market, you really have to not just localize on language but the business cultures in these countries vary a great deal. I’m sure you’re familiar with the likes of [Shooten 00:12:28] and companies like that, and Meero that were born in France, which creates an interesting economy there. Chris Bell: In Germany, there’s much more of a freelance, independent contractor mentality for whatever reason and there’s a lot more camera shopping going on. We are servicing over 70 coun-

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tries now some with people on the ground, boots on the ground and others just through shipping, international shipping. It’s an exciting time because Matterport is starting to get a footprint and a reputation all around the world not just in English speaking countries. Dan Smigrod: Before you joined Matterport back in 2017, there was an announcement about Matterport partnering with a Chinese company, but I have not heard anything new literally since that press release. Is there anything to speak of on that topic? Chris Bell: Well, no, not specifically. I can

say that we have a handful of customers in China who are using Matterport products for construction projects and such. Our biggest Chinese partner at this point are the one that we spend most time with is actually Insta360, based in Shenzhen. We’re learning a lot from them about the local market and have some plans to work with them closely in that market as a hardware partner. Dan Smigrod: And, you mentioned the French based company, Meero. There has been an announcement about Matterport or I should say Meero doing an announcement about doing a strategic marketing alliance with Matterport. I want

Video | WGAN-TV | Matterport Chief Marketing Officer Chris Bell: (01:01:15) We’re building a more open platform. We’re building an SDK such that there’ll be developers in multiple industries with multiple applications creating both business, and potentially even entertainment, and gamelike experiences that will require Matterport as a base layer. That snowball that you’re waiting for, none of us know how big it’s going to be. It’s a brave new world.

to say that, that was in the fourth quarter of 2018 but we haven’t heard anything new either from Meero or Matterport on that topic of that relationship, is that something you can chat about?

Chris Bell: A little bit, yeah. We’re in touch with them and quite frankly, all of the nation photographer networks that are cropping up both in Europe and starting to show up a little bit in the states. With Meero, the partnership is really very sim-

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ple, which is in order for them to have Matterport as part of their arsenal, if you will, and services they provide they wanted to have a closer relationship with us on the business side but also on the support side. Chris Bell: Like many hardware and software companies in the Valley, we like to certify and make sure that people who are advertising our services as one of many that they provide because Matterport is by no means their bread and butter, are equipped to train and help their network members to do a good job. Beyond that, there’s been a little bit of co-marketing and some trade

show mutual co-promotion but really, the relationship we have with them is as a customer in most regards. Dan Smigrod: The announcement from my perspective looked a little bit bigger than that. Perhaps I’m reading too much into that but when I see... I want to say that RJ has talked about scaling the Matterport Service Partner Program. Chris Bell: Yes. Dan Smigrod: In fact, let me just ask and see if they’re related. Can you speak to the Matterport Service Partner Program?

“I’ve become more and more convinced that we are [at] the precipice of a whole new medium. This is as big as still photography. There are applications that we haven’t even thought of yet. Real estate is probably just a tip of the iceberg.” Chris Bell: Absolutely. It’s not entirely related to Meero. I think probably most of the people watching today have been approached by Meero in some way or are aware of their interest in hiring or contracting with photographers, particularly skilled ones. The Matterport Service Partner program to date has been somewhat more loosely affiliated than what Meero is doing. Our aim is to really up our game in that area and provide more services. Chris Bell: As I said on the last [WGANTV Live at 5] Town Hall, it’s something we want to invest in, it’s something we’re learning about and just to be perfectly transparent, we know that it hasn’t worked for everybody in the past

and that it hasn’t provided the volume or quality of leads that the community has wanted, so we’re looking at that. We’re trying to figure out what’s the right method to share leads that are appropriate for a freelancer or a one or two person shop and what opportunities are appropriate for more of an enterprise or corporate level type of arrangement. Chris Bell: It’s no secret that we are actively working with some bigger companies who have the need to do Matterport scans and hopefully, your Community is seeing some of the benefit of that through the leads we do send out. Having said that, I don’t want to convey at all that we think this program is baked, up and running, and firing on all cylinders. We

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have a lot to do to make the program more robust but I do want to answer your question really specifically and that is Meero has its own going concern. It has purchased Matterport cameras, it encourages its network to offer Matterport as a service. That is separate and distinct from anything we might be doing in our fledgling internal relationships with the MSP network.

largely self-generating. I mean, it’s people like you and the activity on We Get Around. It excites u to see how much energy and enthusiasm you have for our product, but we don’t for a minute think that we’re at the epicenter of that. We think all of you are at the epicenter of that and with RJ’s arrival, we’re looking at ways to amplify that and hopefully serve you better.

Chris Bell: I think the MSP network is

Dan Smigrod: I may read too much into

Video | WGAN-TV | Matterport Chief Marketing Officer Chris Bell: (01:00:47) As I’ve gotten to know Matterport as a product, not as a photographer, I’ve become more and more convinced that we are in the precipice of a whole new medium. This is as big as still photography. There are applications that we haven’t even thought of yet. Real estate is probably just a tip of the iceberg. What gets me excited is to think about the things that we’ve already promised publicly.

the tea leaves, but I read a press release or I hear him talk and then I go, “Okay, so let’s just assume that a national company wants to buy 15,000 Matterport spaces in 2020 and that company is not going to want to go buy cameras and staff up. They’re going to want to outsource that.” Are we going to see the Matterport Service Provider, Matterport Service Partner Program, where it’s actually booking and scheduling on demand photogra-

phers to service that kind of an account? Chris Bell: You’re speaking about the customer facing or the partner facing experience that a Meero or Shooten would provide. I don’t know. I think that there’s room. Look, let’s start by saying this. We get contacted all the time by companies big and small. The Four Seasons international network of hotels and their subsidiaries, we will provide advice and

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counsel to them if they want to do... And it’s not just in real estate or travel and hospitality, it cuts across the insurance industry, very different use cases some of which are fairly mundane use cases of where they’re not looking for post-production, they’re not looking even for high image quality. Chris Bell: They’re looking for an inventory management or asset capture kind of application, so we will respond to that in one of two ways. If the job is appropriate, we will be looking for people in our MSP network to take care of that work and that’s where some of the leads come from and in other cases, some of you have probably been contacted when we’ve been asked to put together a bit of a

strike force to go in as a cohesive unit and take care of a big customer. Chris Bell: This is not a major program at the company. It’s been talked about online. It’s not a secret but sometimes when we have a big corporate client, we need to help them get their scan needs met and that’s a combination of small, medium and large, independents, small companies who are in the business of Matterport and other photography services and then occasionally, we’ll try to bring groups of you together to help us with a large job. Chris Bell: It hasn’t been formalized and there’s no announced plan or any active work on taking that to another level, but we’re exploring all the different options

“What the insurance industry sees in us so far is the ability to do one shoot, get it all and then, in a digital virtual environment be able to go back to the scene, if you will, re-measure things in Workshop, share models among adjusters.” that it will take. As you said at the top of the call, to get to 100 million spaces and really look for ways to facilitate that. I continue to believe that all boats can rise because there are small, medium and large jobs. Dan Smigrod: Okay. I’m curious, because I see in the same month that Matterport raises $45 million in additional funding, Meero raises $230 million in additional funding. Press release for Meero says, “We’re planning to start a marketplace to make bookings instantly.” I’m trying to put all the pieces together to say, “Are they related?” Are we going to see a mashup of Meero and the MSP program in order to service large clients so

that a company that wants to book 5,000 spaces in a month could go online and literally start booking photographers or Matterport Service Providers specifically?. Chris Bell: I do think you might be reading a little bit too much into those two things happening contemporaneously. Meero is a great partner and a great customer of ours, but there’s nothing new or additionally entwined between the companies. I think what you’re seeing is that... Exactly the point I’m making is that there’s a tremendous interest in this kind of a service and this kind of a product for end users, meaning the business or the consumer that needs the scan such that investment capital is coming in to a tech

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company like Matterport and a fairly service oriented company like Meero at some pretty significant levels. Chris Bell: I think that’s more of a statement about a market opportunity than it is about any two companies that

are at the beginning of their journey in this space. We’d like you all to feel like you’re a part of that with us as Matterport owners, but we also know you’re using other equipment and other 2D media as well and Meero certainly recognizes that they’re not exclusively focused on 3D

Video | WGAN-TV | Matterport Chief Marketing Officer Chris Bell: (00:48:14) What the insurance industry sees in us so far is the ability to do one shoot, get it all and then, in a digital virtual environment be able to go back to the scene, if you will, re-measure things in Workshop, share models among adjusters. I spoke to one guy who’s in the insurance restoration business in Hawaii who... it’s kind of an interesting use case, where he basically just had speed boats that would go around to the other islands because there’s a lot of flooding there because they were re-doing shoots and they were investigating damage and claims.

capture. They’re also quite good at taking 2D pictures of falafel and fried chicken as far as I can tell. Dan Smigrod: I did mention Matterport raising $45 million in additional monies. I believe that brings it to 114 million. How much of that $45 million ends up in marketing?. Chris Bell: We’re not really here to talk about my budget, which is healthy. Dan Smigrod: Chris, how much is your

budget? Chris Bell: I’m not going to answer that on the air Dan? What we do here is actually invest largely in R&D and product because as my former bosses at Apple used to say, including Steve Jobs, “The product is the marketing.” Our job is to take the marketing dollars in our budget and amplify what Dave Gausebeck and team are building and whatDan Smigrod: Your CTO and co-Founder? .

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Chris Bell: Yeah and what the hardware team is looking at on the future of the Pro line. Our job is not simply to advertise Matterport because we’re a product company. I mean, we live and die by the product. It’s actually the reason that I came to Matterport was my extreme delight in trying the product for the first time and it’s probably second nature to all of you, but using something that has that level of ease of use, that is so thoughtful in terms of the way that it does what it needs to do for humans is rare in the tech world. Especially coming from Apple, I’ve seen my fair share of successes and failures. Chris Bell:

As far as marketing’s role, I

see it number one as being a way to evangelize and get what our founder has created out into the world and then, the next frontier is to understand the dynamics of a business that goes beyond hardware and software and gets the service flywheel running so that there’s more demand for Matterport. Matterport is a very successful early stage company so far but we’re early days. I mean, this is not something that’s gone mainstream even in real estate, to be honest, but we’re off to a great start. Chris Bell: That part of marketing, I think we’ve just started to prosecute. You may have noticed yesterday that we, or two days ago, we announced the addi-

“... They’re [insurance companies] trying to get flood damaged walls in a relatively large structure into a database. There are others in the restoration world who are really working more in-line with a construction project and before, during, and after.” tion of a Chief Revenue Officer in Jay Remley who comes from Google, and worked on Google Maps and Google Street View. That’s another person for me to partner with in terms of where we go with the sales and marketing of the company, so we’re at the beginning of the journey.

potential real estate agent, “Do you offer Matterport 3D Tours,” knowing that if the home seller is asking that question then the real estate agent must be offering that solution? Are we going to see Matterport help create demand among potential home sellers to ask that question of their potential real estate agent?

Dan Smigrod: I’d be remiss in not following up though on the marketing spend, one of the recurring discussions in that We Get Around Network Forum, I want to say for four years now has been the need, the request for Matterport to help create demand among potential home sellers so that they are specifically asking their real estate agent or their

Chris Bell: Well, in a way it feels like you’ve been sitting in our marketing meetings with me, and Kimi, and the crew. We agree with you 100%. My initial answer to that is, we’re still at the stage where we are marketing directly to agents and broker owners primarily because without... and it’s a two way street, you’re absolutely right to point it out. There has to be a pull

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and a push. Without their buy-in and their interest in adding to their marketing budget and their marketing spend even the most fervent pleas from the home owner are not necessarily going to change the game.

on market, commissions that are paid so that we’re talking a little bit less about place promotion and winning more listings and a little bit more about putting food on the table? That’s in progress and early results are very encouraging.

Chris Bell: Having said that, I’ll tell you two things. One is, I’ve commissioned a study and we’re also working with a doctoral dissertation candidate, who’s deep in the research on media and real estate marketing, to look at the nuts and bolts of what the Matterport effect can be. What does it mean in terms of real dollars, time

Chris Bell: I’m also doing some internal research, which is based on our internal data to try to help tell that story. I think that’s going to help a lot and we can later this year talk about the results of that study. I’m very bullish on them. The second thing I’ll say is, I don’t know if your audience or you yourself are familiar with

our Pinterest presence, but it’s been newly reinvigorated and Pinterest is an interesting social media platform for us that could facilitate exactly what you’re asking about, which is more interest in the general public and the general audience in

terms of home sellers, and renters, and multi-family folks who are in the market saying, “I want Matterport, I want to see that,” as table stakes. Chris Bell:

So, why Pinterest? Well,

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Pinterest had created a happy accident for us whereby their web viewer, the object that they’re using, particularly on iOS but on android as well, shows a Matterport model in a Pinterest pin in all its glory. It’s not a separate window or a click out, they really created a seamless experience and we have some fans at Pinterest that helped get this done, but what I’ve decided to do is really try to create a showcase there so that when we have regular consumers, home buyers, wedding planners, people who are ultimately end consumers for the experience are pinning their favorite dream home, dream vacation, wedding venue, what have you that they’re Matterport models called from the public gallery and wherever we can get them available

to show the magic to regular users of Pinterest and consumer users. Chris Bell: That’s just gotten off to a start this past month but I encourage any of you who are shooting spaces, or resort locations, or homes that have a particular architectural interest, even just things that you think are cool to look at submit to us msp@matterport.com. Tell us about a space that you think is worthy and we’ll help you publicize it because we want what you want. We want people to say... I used to work at MTV by the way, back in the days when people said, “I want my MTV.” We want people to say, “I want my Matterport,” and so I think we’re 100% aligned on that one..

“The insurance restoration vertical is really coming on strong. We look at industry and facilities management as a vertical. Vacation rentals is sometimes included in one of those and then we tend to look at photography more as a channel because photographers are servicing all of the verticals …” Dan Smigrod: Cool. A bit tactical but are we going to see a Pinterest share button on Matterport spaces? Chris Bell: That’s an interesting question. That’s a good feature request. We’ve just gotten started with Pinterest and we’ve been using their tools but I don’t see any reason why not to investigate that feature and it’s a good suggestion. Dan Smigrod: Before I move on to another topic, “I want my Matterport, I want my Matterport, I want my Matterport,” that’s what our Community is asking is for Matterport to help create the demand so that it’s not a decision by the

real estate agent. Chris Bell: Yeah, I think it’s in our best interest as well. I’m certainly not going to brand it, “I want my Matterport,” but we do want to create a cultural groundswell of not just homeowners, but people who are involved in spaces at large, people who are planning weddings or events, people who are going on vacation or doing vacation rentals to really insist on it because that’s good for all of us. Dan Smigrod: Yes. I think that’s the thought I would leave you representing our community is demand creation only trying to speak in your MTV speak there on, “I want my Matterport.”

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Chris Bell:

Cool.

Dan Smigrod: You mentioned the addition of the Chief Revenue Officer announced yesterday, we’ve posted that in the We Get Around Network Forum. Also, in fact yesterday Wednesday, July 10, 2019 Matterport announced intend to acquire an AI company. Can you speak to that and how that fits into growing exponentially?

use computer vision techniques and deep learning not unlike what our team has done on the 3D capture side, to integrate augmented reality and mixed reality into broadcast media. The way that I’d describe what they do is it’s the first down marker in football on Steroids, right? Well, if you’re a football fan. Everybody has seen the yellow stripe at the 10-yard marker or seen a golf ball tracked through the air at the US Open using computer graphics.

Chris Bell: Sure. Arraiy is this unbelievable company that has been able to

Chris Bell: What Arraiy has been working on is that and more, which is understand-

Video | WGAN-TV | Matterport Chief Marketing Officer Chris Bell: (00:45:44) Well, I wish I knew. What we’re seeing is that, just to be frank, there are some insurance companies who were early adopters, who are buying cameras and doing some of their own work because they’re not, they don’t need post-production. It’s more of assembly line process for them. They’re trying to get flood damaged walls in a relatively large structure into a database. There are others in the restoration world who are really working more in-line with a construction project and before, during, and after.

ing the entire space and being able to do overlays and manipulations of a moving image in space such that the video content and the augmented reality content are blended. Now before you jump into conclusions, Matterport is not getting into that game. Their technology

lends itself to what we’re working on in the lab on augmented reality and mixed reality in a profound way. Profound enough that it became clear to both companies that one plus one equals 10. Chris Bell: Their computer vision team,

Page 15 of 28 WGAN-TV Live at 5 | How Matterport will Scale Exponentially Thursday, 11 July 2019 | Join the Discussion at: www.WGAN-TV.com