The Weekly Advertiser – Wednesday, September 30, 2020

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Vol. No. Vol. 2318No. 14 27

FREE PUBLICATION

A FREE PUBLICATION FROM YOUR LOCAL RADIO STATIONS 3WM AND MIXXFM

Wednesday, January 30, 13, 2020 2016 Wednesday, September

FIRST PICK: Jo Gardner from Australian Wildflowers inspects the first commercial crop of Geraldton wax flowers at Mt Talbot since fire ravaged the farm in 2015. The fire all but wiped out the plantation near Telangatuk, south of Horsham, forcing Australian Wildflowers into a mass replanting program. It takes Geraldton wax plants between five and seven years to produce commercial-quantity flowers. Story, page 4. Picture: PAUL CARRACHER

Opportunity awaits A

BY DEAN LAWSON

regional development leader has stressed a need for Wimmera-Mallee councils and progress groups to prioritise exploring ways to attract people and business to the region.

Western Victorian businessman Stuart Benjamin said circumstances unfolding in the wake of the COVID-19 pandemic represented a rare socioeconomic opportunity for regional and

rural Victoria. But Mr Benjamin, Regional Development Victoria Grampians chairman, said timing was critical and councils, after the formalities of local government elections, needed to act quickly. “The regions are facing a unique opportunity. For the first time in the 25 years I’ve been involved in regional development, regional Victoria has an advantage over metropolitan Victoria,” he said.

“All the signs are suggesting that Melbourne people, who have been sitting on their sofas during lockdown, are looking where else they can live. This is a golden opportunity for the regions to lure them out, but we need more effort from councils and industries such as the real-estate community.” Mr Benjamin, whose personal businesses are already investing in the Wimmera and believe the outlook is

‘incredibly’ positive, said there was much more to the process than simply declaring ‘the doors are open’. “We’ve talked for a long time about our cheap housing and wonderful lifestyle. But that has never been enough to turn around a relative decline in population numbers,” he said. “We have to ask the question – and this is a big one for the Wimmera – why would someone relocate to Horsham, Stawell, Ararat, Nhill or War-

racknabeal, for example, when they can get all they want with a relatively short move to Ballarat or Bendigo? “We have to come up with a realistic pitch that entices them to come out that bit further.” Mr Benjamin said he believed a crucial part of the equation was establishing connections, through jobs, families, relatives and friends or via experiences and individual passions. Continued page 3

Celebrate, remember, fight back• –Council Paint thecandidates Town Purple poster IN THIS ISSUE • Bypass on agenda • Newinside cricket leaders

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Horsham Plaza continues the tradition

HORSHAM

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Fifty Years of Florries

How will you prepare your Florrie? Sandwich, or plate with salad or veg?


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