The Weekenders’ Journal
Fall
Winter 2025
Weekend Mindset
Everyday is a Weekend. Lived anytime, anywhere. A genuine rhythm shaped by authenticity and the joy of slowing down. Real, effortless, free.
Weekend Mode: Always On.
Scandinavian Diary
Winter
Escape:
A Weekend in Northern Europe.
The Weekend Diary lands in the calm of the north, capturing the quiet beauty of simple moments. Playful steps on fresh snow, the warmth of a cottage retreat, frosted trees reflected in still lakes, and painted houses along the shore—all framed by the slow movement of water and drifting ducks.
Left page
Jacket ALIGI
Jacket STECCA
Top ZAVORRA Skirt
Pasticcino
Right page
Pasticcino Bag LECITO
Jumper POLO Jacket MAIORCA
Shirt NUORO
Trousers ORTLES
Gloves SENAPE Shoes POMPEI
Backpack POPOLI Charm FANTINO
Coat GHIA
Jacket FORMIA
Shirt NICHEL
Trousers TANIA Scarf PAGELLA Gloves ZAMIANEW
Left page
Jumper HARDY
Jumper OVATTA
Lefft page
Coat ZENICA
Jumper RIVETTO
Shirt ARTURO
Trousers DOUGLAS
Pasticcino Bag LECITO Boots RANCH
Right page
Jumper BARNABA
Skirt SIBARI
Foulard ONESTONEW
Gloves SENAPE Shoes POMPEI
Jumper
Pasticcino Bag CRISTIN
Discover Stockholm’s hidden corners and local delights.
Step off the well-trodden path and discover the quiet warmth and creative spirit of the city: from old bakeries and characterful flower shops to inspiring museums and intimate streets.
A place where slowing down reveals Stockholm’s quiet magic, where simple moments turn effortlessly into lasting joys, wrapped in timeless charm.
Rooted in a legacy that once supplied Sweden’s royal court, Stora Bageriet has reinvented itself as a heaven for modern artisanal baking. With warm lighting, rustic wood counters, and the scent of cardamom in the air, this bakery offers everything from flaky kanelbullar (cinnamon rolls) to chewy sourdough loaves—perfect fuel for a stroll through Östermalm or a picnic in nearby parks.
www.storabageriet.com @stora_bageriet
Taste Stora Bageriet
Sibyllegatan 2, 114 51 Stockholm, Sweden
Scarf PAGELLA
More than a boutique hotel, Ett Hem (meaning “at home”) is an intimate retreat housed in early 20th-century townhouses. Its spaces—dining rooms, kitchens, and lush gardens—are styled like a private Scandinavian home, filled with vintage furniture, wildflowers, and art. The seasonal menu is global yet deeply rooted in local produce, with à-la-carte or seven-course tasting dinners. Even visitors who don’t stay can reserve a table and soak up its unique, cozy atmosphere.
www.etthem.se
@ etthemstockholm
Måås-Fjetterström
Strandvägen 13B, 114 56 Stockholm, Sweden
Though not a traditional stop, design aficionados should make time for the world of Märta Måås-Fjetterström, the visionary Swedish textile artist whose bold, handwoven rugs redefined Scandinavian interiors. A visit to a showroom or exhibition of her pieces is like entering a woven dream—a celebration of craft that continues to inspire artists and decorators worldwide.
www.mmf.se @ martamaasfjetterstrom
Sköldungagatan 2, 114 27 Stockholm, Sweden
Pasticcino Bag MILVANEW
Foulard SIAM
Shop
Christoffers Blommor
Kåkbrinken 10, 111 27 Stockholm, Sweden
A pocket of floral charm in the heart of Stockholm, Christoffers Blommor is where design-conscious locals go for wild, unstructured arrangements and potted greenery. Housed in a cobblestone courtyard near Gamla Stan, this little shop feels like a living still life—perfect for those looking to bring a piece of Nordic nature indoors.
@ christoffersblommor
Foulard ONESTONEW Pasticcino Bag MILVANEW
Restaurant Pelikan
A Södermalm institution since its roots in the 17th century, Restaurant Pelikan occupies a stunning Art Nouveau hall with soaring ceilings and rich wooden décor. It’s the place for classic Swedish husmanskost (traditional home-cooked Swedish food). A vibrant cultural gathering point, complete with cocktail bar and rotating art exhibitions.
www.pelikan.se @ pelikan.stockholm
Far more than a transit hub, Kungsträdgården subway station is a subterranean art gallery carved into bedrock. Part of Stockholm’s iconic Art Walk. It features colorful marble columns, fragments of classical sculptures, and a lush botanical installation referencing the royal gardens above. A surreal mix of archaeology, art, and modern design. Hop off the blue line not just to commute—but to descend into one of Europe’s most artistic underground spaces.
111 47 Stockholm, Sweden
Blekingegatan 40, 116 62 Stockholm, Sweden
Backpack POPOLI
Millesgården Museum
Perched on the leafy island of Lidingö, Millesgården is the former home and studio of renowned sculptor Carl Milles—now a museum and sculpture garden. Wander through three distinct areas, where large bronze and stone works harmonize with water fountains and terraces. Don’t miss a guided tour to fully appreciate the legacy of a beloved Swedish artist and the serene setting he created.
www. millesgarden.se
@ millesgarden
For something quick and deeply satisfying, join the locals at Brunos Korvbar, a beloved stand, known for its inventive takes on classic street food, since 1992. From bold Nordic flavors to unexpected seasonal pairings, everything is served in freshly baked rolls. Whether it’s a pit stop after shopping or a casual bite between galleries, Brunos proves that even street food in Stockholm can be thoughtfully crafted.
www.brunoskorvbar.se
@ brunoskorvbar
20, 118 53 Stockholm, Sweden
Taste
Brunos Korvbar
Rosenlundsgatan
Visit
Herserudsvägen 32, 181 50 Lidingö, Sweden
Bag GAP
Jacket ZELANTE
Everything is a Pasticcino
Chill Treats: pastel hues meet luxe textures in the new Pasticcino Bags.
Coffee brews, cherries gleam, and miniature pastries grace the table alongside playful, vibrant shapes—just like the new Pasticcino Bag collection. This season, pastel tones meet rich textures, and finishes adorned with silver beads or strass. It’s more than a bag—it’s a moment of joy, carried.
Pasticcino Bag NAVETTA
Necklace PASTICCINOC6
Pasticcino Bag MICIO
Pasticcino
Pasticcino Bag VALOIS
A Weekend with Giuliva Heritage
Blending legacy and innovation in the new capsule collection co-created with Giuliva Heritage.
A true collaboration between Weekend Max Mara and Giuliva Heritage, uniting refined craftsmanship with modern ease to create pieces where timeless tradition meets contemporary design. Against the timeless backdrop of a Roman villa, Carolyn Murphy and her daughter Dylan Bleue embody this story of connection and contrast.
Jacket EDMEA
Jumper VANDA
Shirt ACANTO
Trousers SALSA
Foulard ONESTONEW
Gloves SENAPE
Boots VISBY
Left page
Coat UGOLA
Pasticcino Bag MIRTE
Right page Jacket MINTEA
Jumper BOLERO Skirt OPUNZIA
Foulard ONESTONEW
Pasticcino Bag MIRTE
Left page
Boots VISBY
Right page
Jumper VANDA Shirt ACANTO
Trousers ORDINE
Foulard ONESTONEW
Pasticcino Bag MIRTE
Gloves SENAPE
Jacket MINTEA
Foulard ONESTONEW
Jacket GINSENG
Shirt FIRMINA
Trousers GARENNA Belt UNGHIA Boots VISBY
Pasticcino Bag MIRTE
Coat SMALTO
Jumper VANDA
Shirt ACANTO
Trousers ORDINE
Gloves SENAPE
Pasticcino Bag MIRTE Belt SEBINO
Coat SMALTO
Jumper BOLERO
Trousers ORDINE
Foulard ONESTONEW
Gloves SENAPE Boots VISBY
Off-the-beaten Weekend in Rome
A quintessential, authentic Italian café and bar, Caffè Perù has been around since the 1930s and feels like one of those rare, unchanged gems of old Rome—because it is.
A favorite among locals, you’ll find Romans enjoying espresso, pastries, and paninis at the retro bar during the day and scattered outside on stools with the best aperitivo and post-dinner drinks.
@ caffeperu_
Uncover Rome’s timeless soul and everyday pleasures.
Step away from the crowds and into the rhythm of local life— from trattorias and historic cafés to bustling markets and quiet corners. Rome is a city of contrasts and gentle beauty, where every corner holds a story, simple moments linger with lasting charm, and morning espresso is a ritual.
Enjoy Caffè Perù
Via di Monserrato, 46, 00186 Rome, Italy
Jacket MINTEA
The best maritozzi con panna in Rome is from the beloved family-run bakery Pasticceria Regoli, an old-school spot that’s been around for decades (make sure to get there early as their famous maritozzi is known to sell out).
Grab your Pasticcino bag and stand at the bar like a local with an espresso and maritozzi (or two).
www.pasticceriaregoli.com
Enjoy Pasticceria Regoli
Via dello Statuto, 60, 00185 Rome, Italy
Pasticcino Bag MIRTE
For the perfect gift, there’s no place better than Emporio Centrale, a beautiful shop near Campo de’ Fiori where you’ll find an amazing selection of Italian-made artisanal home goods, soaps, cosmetics, and more—all produced in Italy, with place cards noting the region each product is from.
www. emporiocentrale.com @emporio.centrale
Emporio
To escape the tourist crowds, spend the afternoon wandering along the ancient cobblestone road Via Appia, the first major road built by the Romans nicknamed ‘regina viarium’ (‘queen of the roads’) for its importance and for its stunning beauty, lined with cypress trees, historic catacombs, and ancient ruins.
Bring a blanket, wine, and cheese for a romantic, peaceful picnic in the lush, grassy spots along the road.
Shop
Centrale
Largo del Teatro Valle, 1, 00186 Rome, Italy
Visit
Via Appia
Via Appia, 00178 Rome, Italy
Belt SEBINO
Necklace NATALIA
A staple in Rome is the always-bustling Mercato Campo de’ Fiori. Browse local produce, flowers and goods at this bustling daily market in the city center. Stop by in the morning for seasonal fruits and freshly squeezed juice to enjoy as you explore the sprawling market.
Shop
Mercato Campo de’ Fiori
Campo de’ Fiori, 00186 Rome, Italy
Foulard ONESTONEW
Stroll along Via Giulia, one of Rome’s most picturesque streets that starts with an ivycovered arch designed by Michelangelo, and is lined with an array of beautiful homes, antique shops, historic churches, grand Renaissance palazzi like Palazzo Sacchetti, whose stunning frescoes depict the stories of David. The latest boots from the Weekend MaxMara FW25 Collection are stylish yet sturdy enough for exploring the rich history along Via Giulia’s cobblestones.
Roscioli Salumeria con Cucina
Via Giulia, 00186 Rome, Italy
Part of the iconic Roscioli empire and one of Rome’s most sought-after and well-known culinary destinations is Roscioli Salumeria, a small, rustic spot that’s both a salumeria full of Italian delicacies (cheese, preserves, salumi, wine) and restaurant serving simple, delicious Italian classics (the cacio e pepe is superb).
www.salumeriaroscioli.com @rosciolisalumeria
Via dei Giubbonari, 21-22, 00186 Rome, Italy
Foulard ONESTONEW
Boots VISBY
Ristorante
Right off the Spanish Steps is the elegant and old-school Ristorante NiNo, a family-run institution since 1934 for traditional Tuscanmeets-Roman cuisine.
Visit for an unbeatable setting (think: white table cloths, rich wood paneling, bowtie-clad servers) and delicious classics like carciofi alla Romana, tiramisu, fagioli al fiasco, or their signature Cannelloni alla NiNo (egg pasta rolls filled with meat ragout) —just make sure to reserve a table far in advance.
www. ristorantenino.it
@ ristorante_nino_1934_roma
Taste
Nino dal 1934
Via Borgognona, 11, 00187 Rome, Italy
Coat UGOLA
Weekend Essentials
The ultimate staples for every Weekender’s wardrobe.
Weekend Essentials bring together classic silhouettes and cozy sophistication—foundation pieces that effortlessly transition from calm mornings at home to vibrant city afternoons. This collection embodies connection and comfort, making style feel natural and essential to your everyday weekend.
TheTrench
The loose-fitting buttonless trench coat is the ultimate cross-seasonal closet binder.
The Pasticcino Shoes
Glossy nappa meets a sculpted heel inspired by the iconic Pasticcino Bag, creating a playful twist on timeless elegance.
The Blazer
Edgy yet sophisticated, the single-breasted blazer in pure wool with a Shetland effect provides a work-to-weekend versatility.
Shoes RENZA
Blazer TRONTO Top JUNIOR Trousers RAPALLO Shoes ROLLIO
The Coat
A double-breasted Prince of Wales design with trench-inspired details for cold-weather elegance.
The Leather Jacket
With a soft biker edge, this nappa leather jacket gains character from its naturally aged finish.
Jacket EGIZIO
T-shirt CLOWN Trousers CIRIO
The Workwear
A cool utility vibe comes to life in a boxy stretch cotton jacket and relaxed wide-leg trousers, for the everyday and beyond.
The Canvas Backpack
The earth-toned canvas backpack seamlessly combines style and functionality making it the perfect accessory for any outfit.
The Drop Earrings
Sculptural and light-catching, these irregular resin earrings add the final spark to any look.
The Corduroy Suit
A versatile pantsuit with a charming urban-to-rural appeal.
Knitwear GHIACCI Shirt NUORO Earrings BAIRO
Blazer FORMIA Shirt ONCIA Trousers TANIA Shoes ALAIN
The Knitwear
The cozy crew-neck alpaca knit showcases a soft cocooning fit that drapes beautifully.
The Pasticcino Bag
Forever iconic, endlessly reinvented, the Pasticcino Bag evolves each season with fresh character and charm.
Pasticcino Bag CUBICO Pasticcino Bag VALOIS Pasticcino Bag DIOMEDE
The T-Shirt
A quirky cotton T-shirt enriched with a crossword print is a playful twist on everyday basics.
The Oversized Jacket
The oversized jacket in desert brown suede blends effortless cool with laid-back sophistication.
T-shirt CLOWN
Trousers CIRO Belt PALUDE Jacket ROLANDA
Pasticcino Bag World Tour
Spanish Heritage
The World Tour hits Spain with a special Pasticcino Bag honoring its artisanal heritage.
Dive into the vibrant soul of Spain, where rich artisanal heritage meets bold color and effortless style. The special edition Pasticcino Bag Spanish Heritage blends embossed leatherwork with intricate metal inlay—a sneak peek at tradition reimagined through modern design. This is a celebration of culture, craftsmanship, and color, with a spirited twist that’s unmistakably Spanish.
Right page
Pasticcino Bag SPANISHHERITAGE
Pasticcino Bag SPANISHHERITAGE
Pasticcino Bag SPANISHHERITAGE
Pasticcino Bag SPANISHHERITAGE
Pasticcino Bag SPANISHHERITAGE
The making of Pasticcino Bag Spanish Heritage
A special edition crafted by Córdoba and Toledo artisans.
Crafted in Córdoba by Cueros Ghadamés and adorned with damascened clasps from Manufacturas Anframa, the Pasticcino Bag Spanish Heritage brings two iconic Spanish crafts together in a bold, contemporary design. It’s a collector’s piece that redefines tradition through modern artistry.
The fourth chapter of Weekend Max Mara’s Pasticcino Bag World Tour lands in Spain, honoring the country’s rich artisanal heritage through a special edition creation: the Pasticcino Bag Spanish Heritage.
This special piece pays homage to two of Spain’s most iconic crafts: Cordovan leatherwork and Toledo’s ancient craft of “damascene,” reimagined with contemporary sophistication.
The embossed leather is crafted by Cueros Ghadamés, a Córdoba’s atelier founded by master artisan Rafael Varo Atalaya. Using engraved wooden plates and hand-coloring techniques rooted in the Cueros de Córdoba tradition, each panel is one-of-a-kind.
The designs draw inspiration from earthy hues like khaki, deep blue, and cuoio tan.
The bag’s iconic boule clasp is transformed by Manufacturas Anframa, a Toledo-based workshop specializing in damascening— an intricate technique in which gold and silver are meticulously inlaid into engraved steel.
Each sphere undergoes a meticulous, multi-step process, resulting in a striking black-and-gold finish sealed for lasting brilliance.
Lined with Spanish-inspired prints and housed in a signature red dustbag, it’s a vibrant tribute to craftsmanship and culture.
The Pasticcino Bag Spanish Heritage is a collector’s item that blends art, tradition, and modern design.
Pasticcino Bag SPANISHHERITAGE
Trench coat FATTO Pasticcino Bag SPANISHHERITAGE
Pasticcino Bag SPANISHHERITAGE
Blazer FLOC
Top RONCOLO Trousers BALLO Pasticcino Bag SPANISHHERITAGE
Jacket MAGA
Trousers CARONTE
Pasticcino Bag SPANISHHERITAGE
Pasticcino Bag SPANISHHERITAGE
Off-the-beaten Weekend in Granada
Cueva de Curro
Step into Granada’s vibrant rhythm and soulful traditions.
Discover intimate flamenco nights, hands-on ceramics, and warm local flavors. From dance classes to hidden shops filled with handcrafted treasures, each spot tells a story of heritage and passion. Here, the Pasticcino Bag blends seamlessly into the city’s soul, capturing moments where culture and craft come alive.
Nestled in the historic Sacromonte district, Cueva de Curro is a small, immersive caveturned-flamenco venue and museum. Set within ancient natural caves, it delivers authentic “ cante jondo ” (deep song), featuring passionate singers and dance performances. A visit here is a soul-stirring encounter with Granada’s culture and the very origins of Flamenco.
Visit
Cam. del Sacromonte, 83, Albaicín, 18010 Granada, Spain
La Chumbera
Perched above Sacromonte, La Chumbera is a glass-walled terrace and restaurant offering one of the most breathtaking views in all of Granada. With its multi-level outdoor spaces and elegant yet relaxed ambiance, it’s perfect for sunset dinners or events. Guests can enjoy modern Andalusian cuisine and the kind of backdrop that renders any evening unforgettable.
www.grupomamunia.com/la-chumbera/ @lachumbera_patrimonioflamenco
Step into one of Granada’s oldest pottery workshops, Fajalauza. A sanctuary where artisans follow traditional techniques: crafting clay, shaping on wheels, glazing in cobalt blues and verdant greens, and the art of ceramics becomes pure emotion. Featuring hand-painted jugs, plates, tiles, and more, Fajalauza brings centuries of Moorish and Christian ceramic heritage vividly to life.
www.fajalauza.es @fajalauza_
Fajalauza
Ctra. de Murcia, 61, Albaicín, 18011 Granada, Spain
Cam. del Sacromonte, 107, Albaicín, 18010 Granada, Spain
Pasticcino Bag SPANISHHERITAGE
Pasticcino Bag SPANISHHERITAGE
Set in a traditional “carmen” (a characteristic type of house unique to Granada), in the heart of the Albaicín, Carmen de Aben Humeya fuses romantic historic ambiance with contemporary Andalusian cuisine—served alongside panoramic views. Tucked amid lush gardens and fountains, it’s ideal for intimate dinners or special occasions, elevating classic local dishes with a modern touch. Do not forget to bring your Pasticcino Bag Spanish Heritage to the table!
www.abenhumeya.com @restauranteabenhumeya
Bag SPANISHHERITAGE
Espartería San José is a treasure trove of handcrafted items made of straw. The centuryold artisan workshop keeps alive the traditional craft of esparto grass weaving and it’s run by the fifth generation since 1907. This family-owned store offers hand-woven baskets, olive-wood utensils, lamps, and decorative items—each piece represents a celebration of Andalusian rural craftsmanship and enduring heritage.
www. esparteriasanjose.es @esparteria_sanjose
Bag SPANISHHERITAGE
Shop
Espartería San José
C. Jáudenes, 3, Centro, 18001 Granada, Spain
Taste
Carmen de Aben Humeya
Cta. de las Tomasas, 12, Albaicín, 18010 Granada, Spain
Pasticcino
Pasticcino
A Weekend with Sebago
The second act in a collaboration dedicated to effortless style. The collaboration between Weekend Max Mara and Sebago steps into easy comfort and leisurely attitude—blending timeless design with modern ease for every moment, from morning errands to evening escapes. Effortless, every day.
Everyday Weekend in...
Sporty Fit
The Fall Winter edit: new season’s key trends to know.
Embrace cozy textures and layered silhouettes with effortless confidence. Let your Weekend style flow seamlessly from casual, sporty days to polished, sophisticated looks for work and beyond.
Soft outerwear, sleek sneakers, and relaxed sweat skirts. Designed for easy movement, these pieces blend casual ease with a polished look, perfect for active days that don’t compromise on sophistication.
From top left to bottom right Jacket ARLES
Urban Look
Earthy tones and natural hues shape the urban look, with tailored outerwear, and winter boat shoes creating a sophisticated yet approachable style. Soft knitwear and classic hats complete the ensemble, reflecting the understated elegance of city life.
Knitwear
Outerwear
Warm and textured, the knitwear collection features jacquard patterns and versatile gilets, paired with cozy scarves and hats. These pieces bring a soft, layered feel that’s both comfortable and effortlessly refined.
The outerwear selection combines function and fashion with long puffers, structured coats, and practical canvas bags and backpacks. Paired with sturdy boots, these pieces offer warmth and resilience without sacrificing style.
From top left to bottom right
GAP
Denim
Denim pieces are reimagined with a fresh twist—paisley prints in muted beige, red, and blue tones. Worn alongside knits, skirts, shirts, and jackets, the collection blends casual ease with meticulous attention to detail.
Shirt DORIA Skirt LUNA
GIANNADENIM Boots RANCH
From top left to bottom right
Cardigan BAOBAB Trousers ORTLES
Hat ANGORA
Foulard SIAM
Pasticcino Bag RUBENS Shoes KAPOKLOAFER
Jacket JADER
Shirt DORIA
Trousers DONNOLA
Hat ANGORA Boots RANCH
Tailleur
Tailored corduroy suits bring a refined yet relaxed approach to workwear, complemented by leather accessories. This mix of textures and tones creates office-ready looks with a modern edge.
Until the next Weekend together.
