The Weekender's Journal - Weekend Max Mara Spring Summer 24

THE WEEKENDERS’ JOURNAL

Spring Summer 2024

At Home Anywhere and Everywhere.

WHERE THE HEART BELONGS

Traveling back to the everywhere place. A hideaway in the South, escaping all sense of time. Far from the buzz, but dense with experiences.

Landscapes, colours, aromas are all different but the Weekender’s spirit (and her wardrobe) stays faithful to her soul. No need to adapt. Every moment is there to be enjoyed.

At home anywhere and everywhere.

Jacket ALPINO Dress VIRGUS Shorts FIDA Pasticcino Bag FORTUNA Shoes PERAK

Jacket ALPINO Dress VIRGUS Top TRESA

Jacket SONG Shirt TENNIS Blouse CRESPO Skirt DONATA Bag DOMIZIA1

Jacket CANTICO Shirt VILLAR Trousers DILETTA Pasticcino Bag EFEBO

Shirt VENUS Hat ADITO

Jacket FOSCARI Shirt VENUS Trousers GILBERT Bag DOMIZIA1 Sandals MONVISO

Trench Coat DAPHNE Shirt SUEZ Skirt FAGUS Pasticcino Bag EFEBO Shoes RARO

Cardigan GIORNO Shirt SUEZ Skirt FAGUS

Trench Coat BLASY Shirt OFRIDE Trousers VEGA Bag GAP1

Dress EDIPO Skirt NUEVO

Dress EDIPO Shirt VENUS Skirt NUEVO

Shirt COROLLA Skirt GELADA Foulard PANARO Bag GAP1 Shoes RARO left page Knitwear ZINGARO Skirt NEBBIA Pasticcino Bag BELFORD

Dress FIDATO Pasticcino Bag URBANO

Jacket CANTICO Pasticcino Bag EFEBO

Jacket CANTICO Shirt VILLAR Trousers DILETTA Pasticcino Bag EFEBO Shoes ABATE

Jacket VICARIO Shirt CARTER Trousers PERIODI Pasticcino Bag BELFORD Shoes SELLA

Spring Summer 2024 Advertising Campaign photographed by Tom Johnson

Dress FIDATO Pasticcino Bag URBANO

Dress DIALOGO Shoes ASSUNTA

The Weekend Max Mara Spring Summer 2024 Signature Collection, PHANTASIE created in collaboration with multi-faceted designer Arthur Arbesser, is an ode to fantasy, performance ar t and Vienna.

Dress SASSARI Leggings GIARA Shoes ASSUNTA

Shirt ALCOOL Pants LIVIGNO Pasticcino Bag HELGA

Buoyant prints play a lead role, especially the bright and bold motifs that replicate an oil painting by Arbesser.

Jacket JUMS Shirt ARNALDO Shorts BASILIO Shoes ASSUNTA

Shirt ARNALDO Skirt OSSIDO Shoes RENO Leggings GIARA Shoes RENO

Dress DIALOGO Shoes ASSUNTA

The spotlight shines on fluid or deconstructed silhouettes. Chic and selfconfident, glam but casual, feminine, and fun –this is the woman Arbesser imagines.

Top ANNY T-Shirt FABIA Shorts BASILIO Hat NICOLA Pasticcino Bag FABIANA

Trench PARTY Vest LORY T-Shirt FABIA Skirt EROS Shoes ASSUNTA

Dress SASSARI Leggings GIARA Shoes ASSUNTA Body ROSATEA Shoes ASSUNTA

“Vienna has an extremely strong influence on me: a certain severity, clear, precise lines and a kind of discipline that is mixed with something softer and lighter,” says Arbesser. “The idea was to give full blossom to this unique legacy in the Weekend Max Mara Signature project.”

Top ONIRICA T-shirt FABIA Skirt OSSIDO Collar AVION Shoes ASSUNTA

Dress FANALE Pasticcino Bag HELGA Shoes ASSUNTA

Checks and stripes nod to Viennese modernism and lively tiles, at times enriched with lace inserts for a patchwork effect.

Spring Summer 2024 Signature Collection photographed by Mel Bles

Black and white becomes “ de rigueur”. A Parisian allure styles each look in a play of natural light mixed with classic blues. Alice bands with sparkly rhinestones, a silver Pasticcino Bag, matching sling-backs and intricate ballet flats with ankle straps. Cool and meaningful.

Pasticcino Bag EFEBO

TRÈS CHARMANT

Jacket RETE Quilted Jacket ERIO Top PANCONE Shorts BELBO Headband PONTILE

Bomber CURSORE Dress VICTOR Pasticcino Bag LECITO Shoes ASSUNTA

Shoes GALLICO

Pasticcino Bag DANZA

Quilted Jacket NOREL T-Shirt DEODARA Shorts ECUBA Hat ELISEO Pasticcino Bag URBANO Shoes ASSUNTA

Jacket GIANNI Dress FAENZA Belt STIRIA Bag DOMIZIA1 Shoes SELLA

Pasticcino Bag LECITO

Dress MANCHE Headband PONTILE Pasticcino Bag CAVOUR Shoes ASSUNTA

Headbands PONTILE

University Universals

Jacket PIO Shirt BAHAMAS Shorts ECUBA Bag GAP

Smart metro style student vibes! New cut denim staples and a print pyjama set the tone. The trench is a must. Patterns and stripes transform khaki classics. Full marks go to shoulder bags and footwear.

Shirt LARI Trousers PINIDE

Trench GIOSTRA Shirt CAIO Trousers FANO Shoes ASSUNTA

Cardigan GERARDA Top CEYLON Denim PATRONI Bag DOMIZIA

Shoes ZIGANO

Trench VANDA Shirt EUREKA Skirt DONATA Shoes BEBBIO

COLOUR CRAZE Contrasts are the name of the game. Stripes, florals, and leopard prints in winning clashes.

Pink calls for Pink! Denim adds up in blue geometrics. The iconic Pasticcino Bag transforms into the season’s lucky charm.

Dress TAPPETO Hat HIDESIA Necklace MAESA Brooches ORTICA Pasticcino Bag PALMAS

Necklace YANINA

Dress GAMBERO Top CEYLON Necklace YANINA Pasticcino Bag CANOA Shoes RARO

Jacket AZULENE T-Shirt BRUNATE Shorts ELICA Hat KIWI Pasticcino Bag ADORATO Shoes PERAK

Jumper ANTONY Trousers MALIZIA Hat AQUILE Pasticcino Bag LOCRI Bag OTTANO Shoes RARO

Pasticcino Bags PALMAS

Necklace PASTICCINOC1 Necklace PASTICCINOC2

Cardigan GERARDA Dress ORCHIS Sandals ABATE

UP AND RUNNING

Weekenders never stop. Things to do, places to go. Stylish informality reigns. Revisited denim is topped with new stripey interpretations.

Beige joins the palette for good measure.

Jumper ATZECO T-Shirt FALLA Trousers CISA Bag GAP1

Jacket UMBERTA Shirt LARI Shorts ELICA Hat ELISEO

Bag DOMIZIA1

Jumper NATURA Trousers PLACIDO Necklace PASTICCINOC1 Necklace PASTICCINOC2 Pasticcino Bag FORTUNA Shoes ASSUNTA

Trench Coat ZELANTE Dress FALASCO Hat AQUILE Shoes PERAK

Jacket BATH Jacket VEBER T-Shirt BRUNATE Shorts BELBO Hat KIWI Bag DOMIZIA1

TEA ROSE A hazy afternoon spells quiet luxury. Warm hues and feminine florals grace blouses and dresses. Enhanced by eclectic jewellery. Textured raffia for the Pasticcino Bag and espadrilles, collection must-haves.

Shoes SELLA

Jumper ANTONY Headband PONTILE Sandals MONVISO

Shirt ZAMPA Trousers SONALE Bag JUDITTA Shoes RARO

Trench Coat CANASTA Dress SIRO Shoes PERAK

T-Shirt BRUNATE Trousers RODANO Belt Turtleneck MIGLIO Pasticcino Bag FORTUNA Sandals ABATE Top DIDY MULTIF Skirt ROBERT Pasticcino Bag BRAIDA

Dress LIBANO Necklace MAIORCA

Enjoy a break from lectures! Splashes of colour meet mini and macro prints. A formal blazer and waistcoat are played down by denims and leather. Chill out on the lawn and follow the sun, reflected in multifaceted vintage style brooches.

CAMPUS GIRLS Cardigan GERARDA T-Shirt MAGNO Trousers MEDINA Necklace PASTICCINOC1 Necklace PASTICCINOC2 Shoes GALLICO

Jacket Padded VEBER Coat Shirt TRONTO UDINE Turtleneck Trousers OGGERI MULTIF Hat HatHIDESIA BELLICONecklace Boots FLOU YANINA

Cardigan ESTASI T-Shirt CINEMA Shorts ECUBA Shoes PERAK

Dress UNIONE Hat AQUILE Brooch ORTICA Pasticcino Bag LOCRI

Dress UNIONE Hat AQUILE Brooch ORTICA Necklace TANDEM

Gilet CHIMERA Shirt VILLAR Skirt OCRA Hat AQUILE Necklace MAESA

T-Shirt Jacket MAGNO CALIGANecklace JumperPASTICCINOC1 LAMBERT Trousers Necklace PATATA PASTICCINOC2 Hat ZERO

L’AIR DE PROVENCE Boho is back with paisley patterns and royal blue embroidery. Marine tones mix with candid white. Longuettes and midis are the shapes to go for. Bucket hats and thick soles complete the look. Revisited romantics.

Dress GHIOTTO Hat KIWI Shoes ASSUNTA

Pasticcino Bag FORTUNA

Dress DIRCE Pasticcino Bag FORTUNA Shoes PERAK

Jacket ARIZIA T-Shirt MALAGA Shorts ELICA Bag DANY Shoes PERAK

Necklace ELETTRA

Dress TIMOTEO Hat ELISEO Brooches GESSATI Shoes ASSUNTA

URBAN ADVENTURE City girls out and about. Raffia and canvas for new accessories to flaunt. Jazz up sandy safari monochrome with animalier prints and earthy stripes. The sun is out over statement necklaces and oversized Pasticcino Bag clasps. Get in the groove!

Jacket RANGO Quilted Jacket NOREL T-Shirt MULTID Skirt NADIR Hat KIWI

Shoes BEBBIO Jumpsuit FASTO T-Shirt YEN Hat ELISEO Pasticcino Bag NABARRO

Dress IFREM Top TRESA Dress LOCUSTA Hat AQUILE Hat HIDESIA Bag DOMIZIA

Shirt BABILA Trousers PAZZO

Pasticcino Bag LISOTTE Top MULTIE Trousers OCCHIO Necklace ELETTRA Bag OTTANO Sandals ABATE

Shirt BABILA Trousers PAZZO

T-shirt MULTIB Hat HIDESIA Necklace MAESA Necklace TAVOLA Brooch FALENA

BUTTERFLY SEASON

It’s the weekend and Weekenders just wanna have fun.

Butterfly jumpers are only the beginning.

Matchy-matchy best friends out in town.

Jumper AMICA Trousers SONALE Jumper ZINGARO Trousers VISIVO

Jumper AMICA Trousers SONALE

Jumper GALLURA Skirt NURRA Shoes RARO

Jumper ZINGARO Trousers VISIVO following page Trench Coat BLASY

Caban AUTORE Jumper SUGHERO Shirt ALACRE Skirt OSIRIDE Hat BELLICO Pasticcino Bag MILVA