Cupra plays price game

Competitive pricing puts Cupra front-of-mind for new car purchasers in 2023

Cupra has negotiated even more competitive pricing for its Leon hot hatchback range effective immediately, as it more aggressively pursues sales volume at a time when competitors are departing the segment.

The flagship Leon VZx will now deliver its acclaimed 221kW 2.0-litre turbo performance with a $1,500 reduction, priced from $59,990 plus on-road costs or a national $63,990 driveaway.

When orders reopen for the Leon VZe plug-in hybrid electric vehicle (PHEV), it will also be priced from $59,990 plus on-road costs – $500 less. State-specific drive-away prices are $62,990 ACT, $63,990 QLD, $64,990 NSW/ SA, $65,490 VIC and $65,990 WA.

The pricing of the Leon VZx and Leon VZe are now aligned with the plus on-road costs price of the sporty, rear-wheel drive Born battery electric vehicle (BEV), providing Cupra customers with a driver-focused trio –PHEV, BEV or ICE.

The 180kW Leon VZ also moves down by $1,000 to $51,990 plus on-road costs or $56,490 drive-away. The Leon V remains as announced last year, at $43,990 plus on-road costs or $47,990 drive-away, with orders to commence shortly.

“We have strategically negotiated even sharper pricing for our Leon hot hatchback, because we have seen greater opportunities emerge in that segment as other well-known names depart,” CUPRA Australia Director, Ben Wilks said.

“To secure a 221kW high-performance hatch for under $60,000 before on-road costs in 2023 is a real achievement, as is delivering the unique-in-sement plug-in hybrid hatch with up to 67km of electric-only range.

“We have negotiated this at a time when price rises are affecting the whole industry including our own SUV range, owing to inflation, supplier cost and transport increases.”

The Formentor V crossover is another specification that has been given a price decrease, by $700 to $49,990 plus on-road costs or

$54,490 drive-away. The Formentor VZ rises by $1,200 and the Formentor VZe and VZx by $2,000.

The Leather and Power Package for the entire Formentor range rises by $500 and now also includes a 360-degree camera as part of the pack.

The Ateca performance SUV rises by a modest $760.